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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Leaning towards a better way to gauge consumer media interaction

Leaning towards a better way to gauge consumer media interaction | Public Relations & Social Media Insight | Scoop.it

In a world of second screen and streaming, lean forward/back just doesn’t tell the story anymore. Here’s a better framework for gauging media consumption habits.


The media business is long overdue to replace the prevailing framework we use to describe consumer interaction with content with one that better reflects current devices and activities.


The current lean-forward, lean-back paradigm, conceived by Jakob Nielsen, was popularized around 2008 and yet (amazingly) it’s already showing its age. Consider that it predates the widespread use of touchscreen smartphones, the current dominance of tablets — the entire second screen phenomena — and even the widespread adoption of on-demand streaming media services like Netflix and Spotify. The world has turned in the past 5 years, and yet this framework remains a popular if not standard convention for analyzing data consumption in the media business.


It’s time advertisers, marketers and content creators had a more accurate, more nuanced and granular system to describe how consumers interact with their digital content. The result would offer better opportunities for everything from UX design to monetization and marketing.Following is a two-fold system that, unlike the lean forward/back shorthand, breaks apart the physical and mental attributes involved when we consume content....

Jeff Domansky's insight:

This article explores the search for a better framework to measure consumer and marketing results.

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Retail Brands Face Facebook Publishing Fatigue

Retail Brands Face Facebook Publishing Fatigue | Public Relations & Social Media Insight | Scoop.it

Retailers that push fewer posts, but better and more targeted ones, are gaining an edge over those that pursue volume when it comes to publishing Facebook content, new data suggests.


The 50 Social Retail Report from enterprise social media management company Expion analyzed 16,000 posts for the top 50 retail brands as designated by Interbrand. It found that as a whole, fan engagement and volume decreased for retail brands on Facebook, despite their increases in published posts – implying a need for more thoughtful earned and paid media strategies on the platform.


There appeared to be some breakdown in timing and communication, with 17% of retailers’ pushing their posts on a Friday, (perhaps in a drive to post before the weekend), despite the fact that more than 21% of the poorest performing posts occurred on this day of the week....

Jeff Domansky's insight:

Research reminds us: It's the quality, not the quantity of content marketing that counts silly...

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Online Marketing and Basic Facts | Social Media Today

Online Marketing and Basic Facts | Social Media Today | Public Relations & Social Media Insight | Scoop.it

You devour online marketing lessons. You feast on articles, reports, books, and eBooks.


....Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media.Good for you. There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools.


The experts keep serving up specialized dishes: content marketing, social media marketing, search marketing, permission-based marketing, inbound marketing and any (fill-in-the-blank-here) marketing. The more these ingredients get heaped onto our plates, the more the meal calls for a bowl and spoon. It’s digital soup, my friend....

Jeff Domansky's insight:

Barry Feldman helps you make sense of the online marketing basics and how to avoid the landmines.

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Francis Ibanez's curator insight, August 30, 2013 2:53 AM

Las oportunidades que nos ofrece el marketing online son tremendas, algunas de ellas la microsegmentación, la implementación de estrategias personalizadas, la ventaja competitiva que nos aportan...

¿que porcentaje de los recursos estás invirtiendo en marketing online vs marketing tradicional?

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Customer experience extends far beyond customer service

Customer experience extends far beyond customer service | Public Relations & Social Media Insight | Scoop.it

How clients interact with a brand has changed significantly. Now the customer experience extends far beyond customer service, and so it should....


If you didn’t know better you could be forgiven for thinking that the line was for an über cool nightclub. World class underground House music is pumping from the speakers and there is a doorman looking after the crowd outside. Unlike a nightclub doorman though, he is offering free gelato taste tests to help ease the decision making process once inside.


Even if you can’t make it to Surry Hills or Darlinghurst on a chilli winters night, the customer experience extends across the globe via their popular Facebook page. Messina’s Facebook audience enjoys (amongst other things) a personalized level of social media customer service that makes them feel like they are part of the brand. I guess you get the idea. Messina is nailing their customer experience.Forrester Research’s study ‘The State Of Customer Experience Management‘ suggests that over 90 percent of companies rate customer experience as a top priority moving ahead.


So what separates customer experience from customer service and what can your business do to improve your customer experience?...

Jeff Domansky's insight:

Here's a great case study and how one gelato maker takes customer experience to a business building high.

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7 Reasons to Tell Your Brand's Story

7 Reasons to Tell Your Brand's Story | Public Relations & Social Media Insight | Scoop.it

We talk a lot about the importance of storytelling when it comes to your small business or nonprofit blog or website, and even how you use social media. We’ve moved away from merely spitting out messages, particularly hard sales or marketing messages, and are now emphasizing the need to tell your story.


Your story as a brand, your story as an owner or manager, and the stories of your employees, customers, and clients. Telling your story isn’t just a matter of having something to talk about. There are actually a number of reasons why it makes good sense, and why you should take the time to rethink your online strategy, and begin telling your story...

Jeff Domansky's insight:

I'm not sure most businesses have moved away from marketers stuffing their content with marketing nonsense but that's definitely where you need to go through better storytelling.

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What consumers want from B2B and B2C brands on Twitter

What consumers want from B2B and B2C brands on Twitter | Public Relations & Social Media Insight | Scoop.it

A recent study from Exact Target reveals some surprising stats on what consumers expect from B2B and B2C brands on Twitter.


A mere 13% of Canadians consider themselves Twitter followers, according to a new study released by Exact Target called “Subscribers, Fans and Followers: The Digital North.” The study defines a “follower” as a person with a Twitter account who follows at least one company or brand.


Conducted in March 2013, the study explored how Canadians behave online with a focus on email, Facebook and Twitter. It reveals a number of interesting findings including: When and how Canadians use email, Facebook and Twitter. How consumers are motivated in the three channels. What Canadian marketers should do to communicate more effectively...

Jeff Domansky's insight:

Valuable social marketing and content marketing research.

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Nevermore Sithole's curator insight, August 14, 2013 8:01 AM

Article explores market research.

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Second Screen Viewing: A New Kind Of Social Marketing? - Business 2 Community

Second Screen Viewing: A New Kind Of Social Marketing? - Business 2 Community | Public Relations & Social Media Insight | Scoop.it
The increase of smartphone and tablet usage last year prompted the rapid evolution of a trend known as second screen viewing. Second screen viewing as the name suggests, describes the practice of using an additional device while watching TV and since most mobile phones are able to connect to the Internet and social networks, it was only a matter of time before we combined social media with one of the nation’s favourite past times. (A recent Nielsen survey showed that nearly half of smartphone and tablet owners use their devices as a second screen whilst watching TV shows).While that’s great for our ever decreasing attention span, why should marketers care? The ability to connect with people in their home is a huge boon for marketers, add to this the fact that marketers now have the ability to control what’s being seen on TV and subsequently discussed online and you’ll understand the excitement around this. Twitter recently commented that it believes that its network is fast becoming the ultimate second screen. How are they able to make such a bold claim? Aside from the fact that it’s Twitter and so few will argue, there are some stats behind this. The company’s recent acquisition of TV analytics start-up, Bluefin labs has enable it to get extensive access to TV viewing data, allowing it to throw out statistics such as: 60% of Twitter users use the social network while watching TV. When you consider that recent stats have UK Tweeters pegged around the 10million mark, you begin to see why it’s important....
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#Bueller? #Bueller? #Bueller? Are You Responding To Customer Service Requests On Social Media?

#Bueller? #Bueller? #Bueller? Are You Responding To Customer Service Requests On Social Media? | Public Relations & Social Media Insight | Scoop.it

Is your company using social media to provide a better customer service experience and respond to customer outreach? Many are not! As Ferris Bueller said “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And if you are not paying attention to your customers use of social media get customers service issues resolved, then you could be caught with your corporate pants down!


42% of consumers who complain on social media expect a response in under sixty minutes. (Source: Edison Research) So, do you really need to worry about using social media for your company’s customer service program? Why staff a socially savvy group of service reps when you already have a web site, email and a phone? Well, if your customer service program is like Cameron’s (from Ferris Bueller’s Day Off) home “”The place is like a museum. It’s very beautiful and very cold, and you’re not allowed to touch anything”, then you need to reconsider your strategy.


Your customers are on a changing customer service-seeking journey and are abandoning the old-school waiting for the “customer-service desk” experience. They are tweeting themselves to the front of the virtual customer service line. And, with 95% of people commiserating with others about their sub-par customer-service experiences, then that would mean a resounding … you need to do something about it!


Zendesk, a cloud-based customer service software platform, thought that finding out this information was so important that they commissioned Dimensional Research. Customers also share great experiences too, with 87% sharing good interactions with others. So, it’s not all bad news....

Jeff Domansky's insight:

What if Ferris Bueller gave small biz tips on the challenge of online customer service? this is a funny post with a lot of good information about the challenges of delivering customer service online.

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These 3 Quick Reputation Management Tips Will Save Your Business From Oprah Winfrey's Experience of Terrible Customer Service and Social Media Backlash - Business 2 Community

These 3 Quick Reputation Management Tips Will Save Your Business From Oprah Winfrey's Experience of Terrible Customer Service and Social Media Backlash - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Oprah Winfrey, one of the world’s richest women valued at over 2.9 billion dollars, was refused 3 times the opportunity to examine and purchase a 37 thousand dollar Tom Ford handbag. This happened at a posh upscale boutique in Switzerland.


The resulting news and social media backlash for the boutique involved and Switzerland itself (the country’s tourism office also apologized to her) was rapid and explosive, with negative commentary from news organizations, Facebook, Twitter, media publications and the like chiming in. Don’t be surprised by this! Anything that touches on deeply personal values (racism, gender equality, lifestyle, health, etc.) will quickly mushroom into an immense social media unconscious event. It will either become a social media dream or in this particular case…the ultimate social media brand reputation management nightmare.


This wake up call provides a powerful opportunity for businesses regarding their reputation management process. Not every business has a plan in place and for those who don’t know where to start, consider these 3 compelling reputation management tips....

Jeff Domansky's insight:

Crisis PR lessons and valuable tips in reputation management. What a terrible case of bad PRand a great reminder to all about how fast a local issue and single incident causes a global reputation impact through social media.

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Chris Abalain's curator insight, August 19, 2013 6:37 PM

Business owners should always be considering what their actions will do for their reputation!

Brad Dixon's curator insight, September 9, 2013 6:19 PM

We help companies develop the plan and then procide the system to run it smoothly. Check us out at http://www.reviewwatchman.com  

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Pinterest and Interest Tracking | Social Media Today

Pinterest and Interest Tracking | Social Media Today | Public Relations & Social Media Insight | Scoop.it

It’s crucial for brands to understand whether their time spent on any social network is generating results. The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy.


Consistently measuring your activity on the platform will help you identify the types of content that resonate the most with your target audience. It will also help you increase visits to your website, and generate leads and sales.How to gain access to your Pinterest account’s analytics


Complete instructions — including a video walk-through — for setting up Pinterest for Business and tapping your analytics can be found in my post, Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing.


Pinterest metrics that brand marketers should monitor


You need to determine which of the Pinterest metrics below are most important to you given your marketing objectives. There are many tools available that enable you to track some or all of these metrics, including Google Analytics, Pinalytics, Cyfe, ShareRoot, Curalate, PinReach, and WordPress app WP Pinner. Keep the infographic below on hand to help you get going....

Jeff Domansky's insight:

Pam Dyer shares the perfect Pinterest guide to metrics and ROI. Recommended reading for PR, marketing and content marketing pros.

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Rating and Hiring PR Firms | Social Media Today

Rating and Hiring PR Firms | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Toward the end of the meeting he asked us to describe how he knows if the communications firm is the right fit for them. A data scientist, he wanted something solid on which to place his decision.


Unfortunately, I told him, 99.9 percent of working with a communications firm is gut, chemistry, and trust. But I could tell he was very uncomfortable with that answer and I’ve been thinking about it since.


I, of course, have never hired a communications firm because I’ve worked inside one my entire career so I had to put my business owner hat and think about how we hire professional services firms for work we can’t do.


PR Firms: Is it the Right Fit?


So how do you know if the PR firm is the right fit for you?...

Jeff Domansky's insight:

As Gini Dietrich says "Communications is not a science; it’s an art so it’s very difficult to put data around hiring a firm."

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Google Glass is Poised to Change the Future of Marketing

Google Glass is Poised to Change the Future of Marketing | Public Relations & Social Media Insight | Scoop.it

...Move over Siri. Google is poised to turn a futuristic gadget into reality with the invention of Google Glass. This new device will display information in a smartphone-like hands-free environment. No more walking down the street with your head down; now your screen will be visible on the lens of Google Glass. So what does this mean for marketing?


Now that Microsoft is rumored to be creating their own version (and Apple can’t be too far behind), this technology is a marketing game changer. The new devices will create a new revenue stream and a new way to connect with prospective customers. The technology is also going to lower the attention span of prospective customers to virtually one second. Instant access to the information you’re seeking via Google Glass will appear faster than you can unlock your smart phone, meaning your marketing strategy will be required to grab the user’s attention instantly.


I don’t own a crystal ball, so I can’t say for certain how it’s going to change, but what I can tell you is that if you’re not embracing and optimizing current marketing best practices, then you will fall that much farther behind in the game of business. Is your marketing staying with the trends or are you likely to fall behind? Take this quick quiz to find out....

Jeff Domansky's insight:

If you can get over the $1500 dollar cost barrier maybe Google Glass will impact marketing someday in the future. I wouldn't call it "a game changer" except for those will buy it when it's released in September. it is interesting to speculate about its impact. And, you need to be optimizing your website, blogs and content for mobile anyhow. 

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4 things about getting found on LinkedIn every CMO should know

4 things about getting found on LinkedIn every CMO should know | Public Relations & Social Media Insight | Scoop.it

To improve your odds of getting found on LinkedIn, understand how search results are generated. While the average tenure of a chief marketing officer is on the rise, it’s still hovering anywhere from 23 to 33 months, depending on the industry. If you’re a CMO at an automotive, communications or media company, you’ll likely be looking for a job within the next two to three years.


And even if you don’t work in one of these sectors, getting found on LinkedIn is still important. When a prospective employer or recruiter (or anyone else who may refer you for a job) searches LinkedIn for an “experienced marketing professional,” you want your name to be near the top of the LinkedIn results...

Jeff Domansky's insight:

Did you know LinkedIn has its own search algorithm?  Here aree some useful tips to help you rank higher in their search engine.

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Peter Wilkinson www.peter.uk.com's curator insight, August 11, 2013 5:04 AM

Linked In is becoming an important tools for all businesses

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Apple's Charger Take-Back Is a Model for Ongoing Brand Engagement - Ad Age Mobile

Apple's Charger Take-Back Is a Model for Ongoing Brand Engagement - Ad Age Mobile | Public Relations & Social Media Insight | Scoop.it

Apple's deal to take back non-brand phone chargers is not only brilliant crisis PR, it's a model for engaging consumers.


Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight attendant was reportedly electrocuted last month while using an iPhone as it was charging. The take-back program has been hailed as a brilliant PR move to defend Apple's brand, because it shifts blame to a charger unsanctioned by the company, though investigators haven't confirmed that conclusion.


There's a bigger idea here, though, that makes this program a model for brand engagement overall....

Jeff Domansky's insight:

I'm not sure I'd call this brilliant "PR" but it's definitely smart guerrilla marketing or maybe brandjacking would better describe it? It is a very interesting and useful reminder of a response or real-time.

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There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow | Public Relations & Social Media Insight | Scoop.it

With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold. Stay tuned.


We all know that mobile is important. All you have to do is stand in the middle of Times Square and observe the people around you: at least 50 percent of the crowd will be using their mobile device in some capacity at any given moment....


We're still in the early days of mobile campaign effectiveness measurement. Without a large body of work proving that mobile ads do in fact work, it's important to be able to tell a cohesive story to help demonstrate the value of mobile advertising while the measurement results begin to trickle in....


Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts....

Jeff Domansky's insight:

This post makes a great case for why mobile matters to marketers. The money will be there if you get ready to go for it strategically.

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Has Google really just killed the PR industry?

Has Google really just killed the PR industry? | Public Relations & Social Media Insight | Scoop.it

There are few companies or organisations that can come close to rivalling the power that Google wields over the internet and search in particular....


So when the search engine updated its rules on unnatural link schemes recently, making specific reference to press releases, it triggered a rather alarmist article from ZDNet asking whether Google had killed PR agencies.


The convergence of PR and SEO is something we’ve covered previously on the blog, with articles focusing on the importance of search optimised PR and suggesting seven SEO tools to improve online PR efficiency.


However the article on ZDNet understandably (and probably intentionally) ruffled a few feathers within the PR industry as it painted them as black hat SEOs, out to flood the internet with dull, keyword loaded press releases just so they could help their clients climb a few places in search rankings....

Jeff Domansky's insight:

Take a breath PR and marketing people. News releases are still helpful but better care needs to be taken to get better results.

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Google Did Not Just Kill PR Agencies

Google Did Not Just Kill PR Agencies | Public Relations & Social Media Insight | Scoop.it

Companies rely on PR firms for a variety of services and consulting ranging from strategy and message development to media relations and social media outreach to monitoring and reporting. Product launches, press conferences, event management and promotion, reputation and crisis management, media training, investor relations and of course content creation are all services provided by different PR agencies.


Press releases are most often at the top of the list of public relations content along with reports, white papers, newsletters, case studies, corporate website pages, newsrooms, blog posts, short form social media content and media from images to audio to video. To suggest that overly optimized press releases and other content will bring down the PR industry is simply a sensational headline.


It’s true, there are a lot of changes happening in the PR world right now and one area in particular that’s worth exploring risks and rewards involves the shift to native ads or as Google calls it, “commerce journalism”. I talked with Cara Posey about this recently and will likely post more about it here. But back to this business of optimized press releases killing PR agencies. Really?...

Jeff Domansky's insight:

Lee Odden offers solid advice on SEO for PR pros and throws cold water on the hysteria about Google killing PR.

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The 4 Most Effective Twitter Calls to Action | Pamorama | Pam Dyer

The 4 Most Effective Twitter Calls to Action | Pamorama | Pam Dyer | Public Relations & Social Media Insight | Scoop.it

This is one of the most common questions that brands ask. Data from a recent study conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform.


So what can you do to jumpstart a Twitter initiative using 140 characters or less? Social media marketing must include calls to action Calls to action (CTAs) are an essential part of inbound marketing. Their goal is to convert a user into a lead, and, later, into a customer. They are a way for you to entice your social media audience to focus on the action your want them to take....

Jeff Domansky's insight:

Click here for 4 best Twitter calls to action that will improve your marketing effectiveness, and help convert users into customers and brand evangelists.

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Andy Birkitt's curator insight, August 12, 2013 11:05 AM

Calls to action are probably the most essential part of a marketing campaign and it can be difficult to get right with twitter, here are some great tips

Rick Whitley's curator insight, August 12, 2013 11:13 AM

The 4 Most Effective Twitter Calls to Action | Pamorama

Elsie Whitelock's curator insight, August 12, 2013 12:05 PM

Nice and simple steps for Twitter usage and CTA

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Target turns to YouTube to reach Millennials

Target turns to YouTube to reach Millennials | Public Relations & Social Media Insight | Scoop.it

The young girl in T-shirt and shorts paces up and down her dorm room, occasionally stopping to vault herself on top of the bunk bed and then back down again.


For four days last month, Target live-streamed five YouTube personalities as they mused, joked, ate, slept and generally passed the time in makeshift dorm rooms outfitted with products sold by the Minneapolis-based retailer.


Not quite commercial, not quite reality, Target's digital experiment, dubbed Bullseye University, represents its most ambitious attempt to penetrate the digital universe of college students.


By scrolling over each room on BullseyeUniversity.com, viewers could also activate pop-up boxes that give information about the merchandise and links to purchasing them on Target.com.


Brian Kelly, a retail consultant and former top marketing executive at Sears, says live-streaming Millennials interacting with Target products gives Bullseye University an air of relevance "that's not as creepy" as other voyeuristic projects....

Jeff Domansky's insight:

Shades of big brother is still an interesting social marketing case study and an innovative attempt to reach young consumers by Target.

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A Beginners Guide to Content Marketing | Pamorama | Social Media Marketing Blog

A Beginners Guide to Content Marketing | Pamorama | Social Media Marketing Blog | Public Relations & Social Media Insight | Scoop.it
Pam Dyer shares a must-read look at the value of content marketing.Content marketing improves brand loyalty, generates more sales leads and conversions, and costs 62% less than traditional marketing methods.Content marketing has changed the way consumers research and buy your products. Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. Unless they are actively shopping for something, a lot of that information passes them by. But when something triggers their buying impulse, those stored impressions become critical — they are top of mind as consumers look to making purchases. In the traditional sales funnel, consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: As McKinsey points out, today’s consumer decision-making process is circular....
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The four types of 'always on' consumers and their digital traits

The four types of 'always on' consumers and their digital traits | Public Relations & Social Media Insight | Scoop.it
Target marketing tips...Identifying customer personas can help businesses to segment their audience and increase conversions with targeted promotions and personalised web experiences.To this end, new research by Experian has identified four distinct types of connected consumers that it identified as ‘always on.’This includes consumers who constantly connect with friends and family, and consume various types of digital content from internet-enabled devices.The results came from a national survey of more than 6,000 US consumers that explores the platform and device preferences, media consumption habits and the online and offline behaviours of ‘always on’ connected consumers....
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Is GoPro in trouble because of Google Glass? Yes. [Video]

Is GoPro in trouble because of Google Glass? Yes. [Video] | Public Relations & Social Media Insight | Scoop.it
Competitive marketing aside, just enjoy the outstanding quality of the whitewater video shot using Google Glass. Imagine the possible film, tourism uses...I didn’t wear my Glass on the River Raft trip yesterday. Too scared I would go overboard and lose mine. Abraham Williams wasn’t as attached and filmed this on his. Does GoPro have to worry? On the bus yesterday a group of us talked and decided that, yes, GoPro does have to worry.A friend of my brother’s, Chris Greene, is the director of user experience at GoPro and Chris, you should have heard what people were saying on the bus: the user experience of using a GoPro sucks compared to Glass. If Google can waterproof Glass, and put them on frames that are better for sticking to your face during high-impact experiences, most of the GoPro users would choose to use that instead....
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Must See Social Media Statistics | Social Media Today

Must See Social Media Statistics | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.


In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board....

Jeff Domansky's insight:

Need help convincing your boss or senior management about the value of social media? These 28 stats will help you.

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Juan Trujillo's comment, August 12, 2013 1:50 AM
Thanks for all. It's a great work! jt
Lee Werrell's curator insight, August 12, 2013 6:06 AM

The Jury is in! Time British business took notice and started using Social media properly to gain more and better targeted business. COntact me on 0800 689 9689 to discuss

Béatrice Tétaz, ACC's curator insight, August 13, 2013 2:02 AM

very usfull #aequaONLINE

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A Scalable Content Marketing Strategy Can Help Your Business Acquire More Customers

A Scalable Content Marketing Strategy Can Help Your Business Acquire More Customers | Public Relations & Social Media Insight | Scoop.it

Defining Strategy Ahead of Time can Save You A Lot of Time in the Future


Any solid startup strategy will include a plan for customer acquisition and systems which are built to scale. Success will make team growth inevitable, but it can be devastatingly difficult to rebuild a system that’s reached critical mass.


However, entrepreneur and venture capitalist David Skok has found that the success of your company relies on two factors, regardless of any external forces:

- Finding a scalable way to acquire customers

- Monetizing customers at a higher rate than your cost of customer acquisition.


A successful content marketing plan can seamlessly scale with other projects, but it will be much more difficult to gain traction online in the first place if you delay getting started....

Jeff Domansky's insight:

By not developing a content marketing strategy, your just putting off the inevitable and placing yourself farther behind your competition.

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Cold Calling Is Dead, Thanks To LinkedIn

Cold Calling Is Dead, Thanks To LinkedIn | Public Relations & Social Media Insight | Scoop.it

...Calling somebody cold.Out of the blue. No referral. No information. No relationship. No trust. No credibility. No rapport. No introduction. No qualification. Just cold.


Why would anybody with half a brain and bills to pay ever do that?


Then I read more of his article and found he made some pretty good points and I cooled down a bit....

Jeff Domansky's insight:

How LinkedIn is changing sales forever.... 

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