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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Five Reasons to “Dislike” Social Media | Webbiquity

Five Reasons to “Dislike” Social Media | Webbiquity | Public Relations & Social Media Insight | Scoop.it
The shortcomings of social media can suck the life out of you if you aren’t careful. Here are five things I dislike about social media and how to overcome them... The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. In fact, I’m a huge advocate of it. But after months or even years of use, you will likely learn, there are a lot of things to hate about these websites; that even though it’s become an essential marketing channel, social media still sucks. There are plenty of posts about Facebook rants as well. These things can sap the life from you if you aren’t careful. Be sure to be aware of these bad qualities so your business can still make the most of this marketing phenomenon. Here are five things I dislike about social media and how to overcome them...
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Pedro Barbosa's curator insight, January 28, 2013 3:27 AM

Contratrends are a trend in itself. And desliking a lot of stuff from most known social media platform usage is not bering behind. In opposite, it is being forward enough...

 

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

 

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11 Foolproof Ways to Ruin Your Presentation Slides

Avoid making a great presentation by following these 11 tips from MarketingProfs for bad presentation slides... or do the opposite and have rocking good ones.
Jeff Domansky's insight:

Very entertaining set of slides and presentation and speaking lessons.

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Infographic: The State Of Multi-Screen Viewing | Fast Company

Infographic: The State Of Multi-Screen Viewing | Fast Company | Public Relations & Social Media Insight | Scoop.it

There is a chance that you are reading this post on a tablet or smartphone. In fact, you might even be dividing your attention between these words and a nearby TV or laptop. If that’s the case, you are in good company.

 

According to an infographic created and sponsored by Uberflip, 81% of Americans use a smartphone and watch TV simultaneously. The biggest use of the second screen appears to be social networking, and watching TV, it’s easy enough to see networks strive to make the connection. Nearly every reality show has related hashtags flash by occasionally, encouraging viewers to weigh in on Twitter, which is the biggest driver of social TV, with 33% of users tweeting about it last June....

Jeff Domansky's insight:

Two screens very common, watch for three...

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Has Anybody Here Seen Jill Kelley? | 15-Seconds Blog

...So why did it take more than two months for Kelley to come to her own defense?  Kurtz says she told him her "publicist" advised her to lay low and the story would blow over in a couple days. Kurtz guest Lola Ogunnaike correctly points out that this was terrible advice.   Some stories do blow over but--particularly in the modern environment -- when you have a story that involves spy chiefs, generals, angry lovers and politics, the media's thirst for more detail is going to outlive a participant's determination to wait things out....

Jeff Domansky's insight:

Bad PR advice to Petraeus's other woman could have prevented her from a spirited and maybe effective defense of her reputation.

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12 Brutally Honest Answers to Your Content Marketing Questions | Social Media Today

12 Brutally Honest Answers to Your Content Marketing Questions | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Gads of business owners are starving for answers to their questions about making their content marketing programs work. Barry Feldman of @feldmancreative takes an aggressive swing at them. You've been warned. Great post by Feldman. He really gets you thinking about the important parts of engaging content.
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“App and Mortar” Is One Way to Describe the Trend in Mobile Commerce | All Things D

“App and Mortar” Is One Way to Describe the Trend in Mobile Commerce | All Things D | Public Relations & Social Media Insight | Scoop.it
A new report figures out who is benefiting right now from the mobile commerce trend. Surprisingly, it's physical retailers. The trend may be best described as "apps and mortars" and it best captures the tremendous growth in Mobile shopping. A large number new apps have been introduced large retailers.
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Logic+Emotion: It's Time to Re-Invent Public Relations | David Armano

Logic+Emotion: It's Time to Re-Invent Public Relations | David Armano | Public Relations & Social Media Insight | Scoop.it
I didn't pick PR—PR picked me. Let me take a step back. Thinking about my own career path since the beginning, I realized there's a pattern. I've always been drawn to industries in the midst of change and disruption.... David Armano explores three of the biggest disruptions to communications: search, social and. mobile.
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Social business readiness: how advanced companies prepare internally | Jeremy Owyang

Social business readiness: how advanced companies prepare internally | Jeremy Owyang | Public Relations & Social Media Insight | Scoop.it

From Jeremiah Owyang at Altimeter – read it. Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. 74% of companies failed to utilize internal communications adequately during a crisis.

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Rise of Infographics: Marketing in the Social-Media Age | Mashable

Rise of Infographics: Marketing in the Social-Media Age | Mashable | Public Relations & Social Media Insight | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks. Nothing like an infographic to explain the value of infographics.
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SIRI RISING: The Inside Story Of Siri's Origins -- And Why She Could Overshadow The iPhone | Huffington Post

SIRI RISING: The Inside Story Of Siri's Origins -- And Why She Could Overshadow The iPhone | Huffington Post | Public Relations & Social Media Insight | Scoop.it

"The world got its first inkling of the quick wit that would make Apple’s Siri an icon during a packed press conference held before an auditorium of tech elite. "Who are you?" an Apple executive asked the assistant...."

 

Who said long form journalism is dead? Here's a great weekend read from Huffington Post. It's a look in behind Siri's development and the early days of artificial intelligence when Siri was a sassy teenager to today when there are many sleek new personal assistant apps in development by competitors. Can you say huge opportunities in Mobile?

 

Can't recommend this weekend read highly enough!

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wanderingsalsero's comment, January 26, 2013 7:16 PM
I don't know anything about Siri other than (I thought) it was an Apple product. But I do basically what artificial intelligence is and I think it's going to be big. What's especially interesting about stuff like this (new stuff) is that you don't have to be really smart to use it while it's still simple. And by getting that 'first mover' advantage in whatever your market is, you position yourself really solidly in the top-of-mind awareness of your niche market.
Brooklyn Quevillon's curator insight, January 28, 2013 12:07 PM

I re scooped this because I find it intersecting to read about the development of Siri.

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In house and agencies: why you need both when it comes to digital | memeburn

In house and agencies: why you need both when it comes to digital | memeburn | Public Relations & Social Media Insight | Scoop.it
Here's a really good debate about in house versus consulting for your digital strategies and services. Of course each has its advantages. This will help you look further into how are you resource growing social business needs.
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5 Killer Content Marketing Campaigns | Business 2 Community

5 Killer Content Marketing Campaigns | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Content marketing can be can be a very useful tool. It can be almost anything; from a viral video to a social media campaign. It attracts the customers you want to the product you want in an attention-grabbing and creative way.

 

Here are 5 different examples of content marketing that achieve both of those aims....

Jeff Domansky's insight:

Awkward phrase timing, great content marketing lessons for content, PR, marketing pros...

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10 Most Popular Influencer Discovery & Marketing Posts of 2012 | Traackr

10 Most Popular Influencer Discovery & Marketing Posts of 2012 | Traackr | Public Relations & Social Media Insight | Scoop.it

Here's a valuable list of articles on discovery and influencers worth reading and following. Great way to get a look ahead at 2013.

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Jeff Domansky's comment, January 25, 2013 2:03 AM
Influencers,
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Digital and Social Reputation Ignored by Many Executives | Proactive Report | Sally Falkow

Digital and Social Reputation Ignored by Many Executives | Proactive Report | Sally Falkow | Public Relations & Social Media Insight | Scoop.it
According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions.  In fact, more than one-third of the 300 US  executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I can only assume that they have not yet felt the effects of a social media crisis.) And while most organizations say they would take some action to respond to an online crisis, at least 10 percent say their organizations would not take any action at all to engage with audiences online to address a damaging article or social media post.  So we still have a bit of the “head in the sand” response going on. The study found marked differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge....
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How Many People Use the Top Social Media? | Expanded Ramblings

How Many People Use the Top Social Media? | Expanded Ramblings | Public Relations & Social Media Insight | Scoop.it
Here is my monthly, running tally of how many people are using some of the top social media updated for January 2013..
Jeff Domansky's insight:

Here's a great list of social media stats to get your social marketing juices flowing...

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It's Time to Cut Back on Social Media |Harvard Business Review

It's Time to Cut Back on Social Media |Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annualCES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. So imagine my surprise when I realized one of the undercurrents of the event, burbling repeatedly to the surface, was a desire to cut back on social media efforts.

 

That doesn't mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact. It's hard to say no to the crush of social media demands. During a panel I moderated with well-known blogger and tech expert Robert Scoble, he said there was no alternative to constant, ubiquitous engagement and held up a spare battery he carried for his smartphone, so he'd never run out of juice. No time to respond to tweets? Do it while you're walking down the hallway, he said. Plenty of people agree with him....

Jeff Domansky's insight:

Feeling overwhelmed by too much social media? Nice counterpoint from Dorie Clark.

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3 Low-Cost Tools for Managing Social Media

3 Low-Cost Tools for Managing Social Media | Public Relations & Social Media Insight | Scoop.it

These little-known options can help simplify the process at little cost.Get the latest blog articles on business ideas and trends from Entrepreneur.com....


Via massimo facchinetti
Jeff Domansky's insight:

Very useful tools to consider for free or low cost including Sendible, ViralHeat, Jugnoo and Hootsuite. 

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Neatly tidies your Twitter timeline, letting you filter, highlight and mute tweets | The Next Web

Neatly tidies your Twitter timeline, letting you filter, highlight and mute tweets | The Next Web | Public Relations & Social Media Insight | Scoop.it
We've seen a steady stream of 'smart' Twitter clients in recent times, with the likes of Tweetary rolling out as a sort of diary for all your tweets.... Neatly is a brand new Twitter tool that is impressive and merits further investigation....
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Pinterest Introduces 'News' Feature to Improve Content Discovery | Mashable

Pinterest Introduces 'News' Feature to Improve Content Discovery | Mashable | Public Relations & Social Media Insight | Scoop.it
In place of Pinterest's activity feed, the company has installed a new tool called "News." The goal is to create more opportunities for discovery inside this growing social media channel.
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Shares down 12%: Cone of silence? Wall St. Carnage Shows Why Apple Needs #PR

Shares down 12%: Cone of silence? Wall St. Carnage Shows Why Apple Needs #PR | Public Relations & Social Media Insight | Scoop.it
Apple's cone of silence #publicrelations approach is not working.
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Majority Of Organisations Lack Social Media Crisis Plan | CorpComms

Majority Of Organisations Lack Social Media Crisis Plan | CorpComms | Public Relations & Social Media Insight | Scoop.it
59% lack #Crisispr plan: Majority of Organisations Lack Social Media Crisis Plan #PR #crisismanagement
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France Bans The Hashtag | Forbes

France Bans The Hashtag | Forbes | Public Relations & Social Media Insight | Scoop.it
"It's a dark day for the Gallic Internet, as the French drive to preserve their language by altering the settled will of the online community. The hashtag will no longer be used in official communications or papers...." #WTF? #Merde! Trust the French to come up with something like this. I'm not French bashing I just don't understand what they're trying to prove. I'd react the same if it was Lithuania the UK or the US. This is just stupid.
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Janine Lloyd's curator insight, January 27, 2013 2:54 AM

France vs Public - bans the #. I am puzzled?

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6 reasons data is crucial to your social media strategy | memeburn

6 reasons data is crucial to your social media strategy | memeburn | Public Relations & Social Media Insight | Scoop.it
Data can either be a strategic asset or overwhelm you. Your choice.
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PR Interview with Jeff Domansky – The PR Coach | Paul Roberts

PR Interview with Jeff Domansky – The PR Coach | Paul Roberts | Public Relations & Social Media Insight | Scoop.it

No doubt that when I get the opportunity to build my PR All Star team, this guy will be The Coach. An accomplished PR professional and author of PRoactive: The Public Relations Job Hunter’s Guide, he is probably best known by most of us as ThePRCoach online.

 

While I’ve been fortunate to get to know Jeff a bit over the last couple of years, if it wasn’t for this Q&A project, I never would have learned that he built his own cedar strip canoe and survived a near fatal spinal injury when surfing in Hawaii. Every coach has a story. To learn more, please enjoy the following interview with Jeff Domansky for episode 007....

Jeff Domansky's insight:

Paul Roberts interviews... me on social PR and other PR-related stuff ;-) 

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Taking The Mystery Away From Inbound Marketing & Making It Work | Simply Zesty

Taking The Mystery Away From Inbound Marketing & Making It Work | Simply Zesty | Public Relations & Social Media Insight | Scoop.it

Inbound marketing is a term that probably gets more hassle than it's worth. While it encompasses a wide range of areas, it's a term that met with confusion by those who are hearing it for the first time....

 

Simply Zesty takes an in depth look at inbound marketing. Particularly valuable is the four-part process. This is a valuable read for marketers, content marketing and PR pros.

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wanderingsalsero's comment, January 26, 2013 7:33 AM
Sometimes I see headlines like this and I think, "Ohhh man! Something else I'm supposed to read. Now I'm gonna be late for my appointment."

I think we're making life too complicated by attaching new names to everything. Next we're going to be seeing articles like, "Taking the Mystery Away From Pencil Eraser".
Jeff Domansky's comment, January 26, 2013 6:08 PM
Pencil erasers are VERY mysterious aren't they? LOL.