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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Infographic: 20 disruptive marketing statistics

Infographic: 20 disruptive marketing statistics | Public Relations & Social Media Insight | Scoop.it

Companies that blog generate 67 per cent more leads than those that don’t, 78 per cent of CMO’s think that content marketing is the future of marketing, and next year marketing teams will spend an extraordinary $135 billion on digital marketing collateral.


These are just three of the more fascinating stats contained in an infographic produced by WebDam Solutions, a US based digital asset management company.

Jeff Domansky's insight:

Interesting social marketing trends.

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Jeff Domansky's curator insight, November 17, 2013 10:33 PM

Useful marketing stats..

Celeste Bishop's curator insight, November 17, 2013 10:46 PM

Some pretty interesting stats here to help decide how to allocate 2014 marketing $$$

MarcoFabris2013's curator insight, November 18, 2013 12:15 PM

l'infografica è veramente un modo efficace per comunicare con i numeri 

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Why Video Has Become a Must for Social Media Marketers | Mobile Marketing Watch

Why Video Has Become a Must for Social Media Marketers | Mobile Marketing Watch | Public Relations & Social Media Insight | Scoop.it

Mobile marketers and advertisers around the world are unleashing the power of video in their social media efforts and related campaigns.


And they’re doing so aggressively.


All told, the latest industry data reveals that 93% of marketers have now used some form of video. And that usage is growing more prevalent in social media marketing.“Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well,” eMarketer reported Wednesday. Video viewership and social sharing are “closely intertwined,” the report explains...

Jeff Domansky's insight:

Video is proving to be a powerful social marketing strategy.

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JPMorgan's Twitter Mistake

JPMorgan's Twitter Mistake | Public Relations & Social Media Insight | Scoop.it

JPMorgan shouldn’t have announced its Twitter Q&A unless it was prepared to contend with the public’s negative view of it and other banks.


... JPMorgan’s bankers are getting used to business deals with young men who communicate in emojis and text-message abbreviations. (“During the Facebook roadshow,” according to Bloomberg, “Lee dropped his usual pinstripes for a Mark Zuckerberg-like black sweatshirt with his name on the back.”) Yet, when the bank devised the promotional Q&A, it may not have fully grasped the extent to which new media has transformed how people share information, and how this has tipped existing structures of power.


This is Twitter’s very purpose: to allow any individual to share the same space with, for instance, a hugely powerful bank. With this space comes attention and authority. Unlike at JPMorgan’s Park Avenue headquarters, there are no security guards keeping undesirable elements out of Twitter. If JPMorgan executives expected that #AskJPM would attract only future job applicants—the kind who would don snappy new suits and genuflect nervously—they must have been stunned at the reckoning....

Jeff Domansky's insight:

Surprisingly inept social media strategy by the global financial behemoth leads to a PR fail. 

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Are modern PR thinkers spinning Isocrates' legacy? (updated) | 21st-century PR issues › Paul Seaman

Are modern PR thinkers spinning Isocrates' legacy? (updated) | 21st-century PR issues › Paul Seaman | Public Relations & Social Media Insight | Scoop.it

The evidence just does not support the claim that Isocrates put the practice of rhetoric (read PR) on to the moral and ethical high ground.... Marsh invites us to believe that Isocrates laid the “effective foundation for [modern] public relations” and that ”history shows that Isocrates’s symmetrical rhetoric clearly was more effective than its adversarial/advocacy rivals.” He also wants us to accept that Isocrates demonstrated that ”effective, achievable ethics foundation for public relations need not function at the relatively low level of the advocacy/adversarial society model.”I beg to differ.

Jeff Domansky's insight:

Time for some philosophy with your morning coffee courtesy of Paul Seàman.

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The four key challenges of managing media convergence

The four key challenges of managing media convergence | Public Relations & Social Media Insight | Scoop.it

The ever-evolving media landscape presents significant challenges to marketers.


Brands are now required to work out how best to communicate across a growing number of channels ranging from traditional media to digital environments, all the while maintaining a consistent message and identity.


To find out how marketers are adapting to deal with the change in the way that people engage with media channels, Econsultancy and Mediaocean have today published a new report entitled Managing Media Convergence. The report is based on a survey of 124 agencies as well as in-depth interviews with 18 executives from agencies and brands, all with significant interest and experience in managing media.


It covers how to define the convergent environment, identifies pain points in managing new workflows and examines how the measurement of media is evolving as a result. The author identified four key trends running through the report....

Jeff Domansky's insight:

The four keys to media convergence are worth noting:  the consumer is in the driver seat; Digital domination; new client / supplier relationships; and results are more measurable than ever before.

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Content Marketing is Beating Traditional Marketing

Content Marketing is Beating Traditional Marketing | Public Relations & Social Media Insight | Scoop.it

Traditional marketing ruled for over one hundred years and not only endured the last 50 years of television, but thrived. Alas, the Internet is proving a more formidable foe to the notion that all it takes to get market share is to interrupt your prospects over and over again until they buy out of sheer brain-washing!Here is an infographic on where on the Internet companies are pursuing content marketing and the results they’re realizing and their plans for the next year. Where do you stand on content marketing and how are you using it to help your business?...

Jeff Domansky's insight:

We knew it! ;-)

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Twitter's Custom Timelines: What It Means for Content Marketing

Twitter's Custom Timelines: What It Means for Content Marketing | Public Relations & Social Media Insight | Scoop.it

On Tuesday, Twitter announced the release of custom timelines. Now, you can create a timeline that includes select tweets about a topic, event, or breaking news so people can follow along. You can choose a name for your custom timeline, and it will live on its own public Twitter page.


Before you get too excited, there are a couple of caveats. First, the feature is available only via Tweetdeck. Second, although there is an API for custom timelines, it’s still in beta.Regardless, the ability to cherry-pick tweets and put them into a timeline that is tailor-made for your audience is exciting. For instance, custom timelines can be used for ongoing Q&As and as companion content for media, and it can be used by brands that are establishing themselves as thought leaders around a particular topic.


Here’s a great example of a custom timeline created by Carson Daly as a way to curate tweets about The Voice....

Jeff Domansky's insight:

Twitter just announced the release of custom timelines. Read on to find out what this exciting development means for the future of content marketing. Recommended reading for content marketers. 9/10

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The agile model: a part-art and part-science approach to marketing

The agile model: a part-art and part-science approach to marketing | Public Relations & Social Media Insight | Scoop.it

...This brings me to the definition and proposed Agile Marketing Model. An approach that uses creativity and craft to first build engagement, followed by the application of science and technology to automate, optimise and personalise all aspects of the customer experience.


Taking inspiration from user centred agile development, agile marketing is customer focused, responsive, collaborative, and employs a continuous cycle of test and learn to optimise performance. Ideally deployed by multi-discipline teams working closely together, primarily comprising of content, social, design, tech and insight people; empowered with the right tools and encouraged to experiment and innovate.


The goal of the Agile Marketing Model is to improve advocacy, relevance, and adaptability of the marketing function by using creative and technological capabilities to their fullest...

Jeff Domansky's insight:

In a nutshell:( Social + Content + Advocacy) + (Behavioural Economics + Automation + Personalisation)

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Why Companies Desperately Need to Make Wearables Cool | Wired Opinion | Wired.com

Why Companies Desperately Need to Make Wearables Cool | Wired Opinion | Wired.com | Public Relations & Social Media Insight | Scoop.it

Both consumer electronics and apparel are notoriously difficult businesses competing in mature industries. Wearable technology — everything from activity trackers like Fitbits and Misfits to watches like the Pebble to jewelry like the MEMI bracelet — blends two notoriously difficult, mature industries together: consumer electronics and apparel. Success is not guaranteed.


Design is often touted as the secret to success here, but what’s often overlooked is the business models that will ensure wearables will take off. Because the fact remains that like many cool new ideas, some wearables may just be technology in search of a problem to solve. And even when they do solve a problem for users, the unanswered question still is how to create new and sustainable businesses around them....

Jeff Domansky's insight:

A caution to the wearable technology industry that content marketing and emotional connections are critical to success.

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9 Quick SEO Wins Every Marketer Should Pursue

9 Quick SEO Wins Every Marketer Should Pursue | Public Relations & Social Media Insight | Scoop.it

Are the right technical pieces in place? Are you producing the right content? Are you connecting with customers, colleagues, and other industry thought leaders? These are the hallmarks of a good SEO program today.


Before you start thinking it’s all too difficult, it’s really not.There are some quick SEO wins you can achieve to take steps toward higher rankings. Here are nine of them you can probably do just by setting aside an hour here or there.

Jeff Domansky's insight:

In this post, you'll find nine "quick wins" that can better your SEO strategy.

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2014: 10 Trends That Will Matter for Brands

Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come.

Jeff Domansky's insight:

Creative presentation, useful insight for branding, marketing and PR pros.

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bradkerr's curator insight, November 15, 2013 3:42 PM

Want to know where things are heading in 2014 and beyond? These aren't fairytales...they are happening now.

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Successful Entrepreneurs Do One Thing Really Well

Successful Entrepreneurs Do One Thing Really Well | Public Relations & Social Media Insight | Scoop.it

Twitter, Instagram, and online shopping site Polyvore all succeeded by doing one thing extremely well, writes Daniel Roberts.


Zeroing in on one idea and executing it exceptionally is the key to entrepreneurial success, argues Roberts in "Zoom: Surprising Ways to Supercharge Your Career." You don't need a complex, multifaceted idea to succeed in today's market, Roberts argues. Just pick one thing, and do it better than everyone else....

Jeff Domansky's insight:

I liked this profound reminder of simplicity.

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Google's Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name

Google's Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name | Public Relations & Social Media Insight | Scoop.it

Important SEO advice....


In a recent video published by Google’s head of search spam, Matt Cutts talks about: Are blog comments with links spam? In short, most of the time, commenting and leaving links to your site or resources is not directly spam but like anything, it can be abused. Matt offers some tips on how to make sure your comments are not considered spam by Google or the site you are leaving it on....

Jeff Domansky's insight:

When Google speaks, it's important to listen. Really important advice to consider for better search engine optimization.

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12 Insights for Visual Content Success with Infographics

12 Insights for Visual Content Success with Infographics | Public Relations & Social Media Insight | Scoop.it

Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy.

With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.

Here are some of the reasons why infographics are the perfect way to capture consumer attention...

Jeff Domansky's insight:

Valuable tips to get your infographics working well.

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Combining Search Marketing & Social Media Efforts | Hoosh Blog

Combining Search Marketing & Social Media Efforts | Hoosh Blog | Public Relations & Social Media Insight | Scoop.it

Why Social Media & Search Marketing go hand in hand. Taking the example of the Flower & Gifts Industry.


...We believe that Social Media and Search Marketing go hand in hand because Social conversations can lead keyword strategy in a certain direction, and Search keywords can influence Social content strategy. By combining your Search & Social Marketing efforts, you can make sure to provide your audience with the right content, based on what they search for the most and what engages them on Social Media. Today we will take a look at the Flowers & Gifts Industry as an example of Social Media & Search Marketing alignment...

Jeff Domansky's insight:

Really valuable social marketing  insight and social media case studies. Recommended reading.

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Lenovo Global Social Media Practice's curator insight, November 18, 2013 5:46 AM

integration of Search and Social 

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WDC Huge Web Graph - 128 billion hyperlinks - publicly available

WDC Huge Web Graph - 128 billion hyperlinks - publicly available | Public Relations & Social Media Insight | Scoop.it

Talk about big data ... Huge Web Graph, with 3.5 billion pages and 128 billion hyperlinks is now publicly available for web and network research. This is probably the largest publicly available graph.

Jeff Domansky's insight:

Got a little spare time on your hands? Who knew? Regular curation will resume in a few momentsmoments. ;-)

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Why Facebook pages are a bust for brands

Why Facebook pages are a bust for brands | Public Relations & Social Media Insight | Scoop.it

Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans. It’s a staggering figure, but they really can’t afford to have any fewer, given that only one out of every 15,000 fans responds to posts — slim odds.


That is why Facebook pages, along with other obligatory social strategies, have largely been a bust for meaningful, two-way interactions between brands and consumers. They’ve just become a place where brands collect their customers to ignore them, right alongside the people who just wanted that free iPad. Facebook brand pages are not built to engage more than a tiny fraction of fans, and marketers need to understand this isn’t likely to change.


Here are five cold, hard truths about Facebook brand pages and why the 1 percent of the 1 percent will never grow...

Jeff Domansky's insight:

Farcebook is fine for friends and family but real results for business and brands are hard to come by.

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Ibserver's comment, November 17, 2013 1:46 PM
вот она правда фейсбук!
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Social Proof Is the New Currency | Social Media Today

Social Proof Is the New Currency | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class - rich in fans and followers, not number of zeroes in your bank account.


...You see, people care about what others think. When we buy stuff, we want to know what others think about it first. A 2012 Nielsen survey indicated that 92% of people globally trust word-of-mouth recommendations from friends and family.


Happily for customers, the power of the Internet allows customers to access a vast wealth of information that is literally right at their fingertips. 85% of consumers say that they refer to online reviews before making a purchase at a local business, and 67% of shoppers read 6 online reviews or less before feeling that they can trust the business....

Jeff Domansky's insight:

Social proof is fast becoming a valuable currency in the social marketing world.

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Sydney Cardozo's curator insight, December 5, 2013 9:19 PM
Social Media allows the spread of information to consumers. They are able to read several reviews before the purchase of a product. To avoid brutally honest and negative reviews of their products, producers are forced to create the best possible products. They don't want consumers to be trashing their products/saying they lied about them/etc. on the internet where everyone in the world can see. There is greater transparency in the market.
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How digital has transformed the NBA

How digital has transformed the NBA | Public Relations & Social Media Insight | Scoop.it

The NBA’s 68th glorious season off to a roaring start and the storylines are coming faster than John Wall in transition.


However, one of the more subtle headlines is how technology is changing almost every facet of the game.


While basketball is no longer bound to the 13 original rules conceived when Dr James Naismith invented the game in 1891, the digital transformation of the NBA over the last few years has significantly impacted how the game is played, consumed, advertised and much more.


With the aid of social media, online streaming and stats, lets have a look at how digital has changed the NBA experience...

Jeff Domansky's insight:

Awesome! LeBron live on your tablet and smartphone. Entertainment and content marketing all rolled up together. Great lessons and learning.

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If this doesn't terrify you... Google's computers OUTWIT their humans

If this doesn't terrify you... Google's computers OUTWIT their humans | Public Relations & Social Media Insight | Scoop.it

'Deep learning' clusters crack coding problems their top engineers can't...


Google no longer understands how its "deep learning" decision-making computer systems have made themselves so good at recognizing things in photos.


This means the internet giant may need fewer experts in future as it can instead rely on its semi-autonomous, semi-smart machines to solve problems all on their own.


The claims were made at the Machine Learning Conference in San Francisco on Friday by Google software engineer Quoc V. Le in a talk in which he outlined some of the ways the content-slurper is putting "deep learning" systems to work.


"Deep learning" involves large clusters of computers ingesting and automatically classifying data, such as pictures. Google uses the technology for services like Android voice-controlled search, image recognition, and Google translate, among others....

Jeff Domansky's insight:

Terrified about "deep learning"? Not me. I'm excited about its potential. Good read.  9/10

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Christine Donalies's curator insight, November 17, 2013 3:18 AM

Hal says, Everything is under control"

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Get this Marketing Cornerstone Right … Or Go Home

Get this Marketing Cornerstone Right … Or Go Home | Public Relations & Social Media Insight | Scoop.it

What is this terrifyingly important factor?


It’s the offer you make your customers — the thing (or package of things) you offer in exchange for money. And it’s critical because in the real world, you can’t sell a product or service that your customers just don’t want to buy. There’s no “hypnotic” marketing that can trick people into buying something they have no desire or need for.


But that’s not to say “just be awesome and your business will sell itself.” Great copywriting offers rarely happen by accident — they’re crafted. So here are some resources to help you out with that....

Jeff Domansky's insight:

Great advice for blogging, marketing and content marketing pros.

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The Exponential Growth of The Visual Web | Social Media Today

The Exponential Growth of The Visual Web | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The Internet is constantly changing and evolving alongside human demand and technological growth. From first public availability in 1994 to now, we've seen a major transformation from text-based to graphic-based design... and it looks like the visual web trend is here to stay and will rule the next web world. Let's take a look below infographic by ON team to see how visually oriented content has exploded in the past few years, why it works - and the future of the visual web..…

Jeff Domansky's insight:

Take a look at this infographic to see how visually oriented content has exploded in the past few years, why it works - and the future of the visual web.

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On the Ethics of Data-Driven Journalism: of fact, friction and public records in a more transparent age | Tow Center for Digital Journalism

...If you’re applying a data-driven lens, as Jeff Sonderman highlighted at the Poynter Institute, you’ll need to ask a series of basic questions.“In every situation you face, there will be unique considerations about whether and how to publish a set of data,” he wrote. “Don’t assume data is inherently accurate, fair and objective. Don’t mistake your access to data or your right to publish it as a legitimate rationale for doing so. Think critically about the public good and potential harm, the context surrounding the data and its relevance to your other reporting. Then decide whether your data publishing is journalism.”...

Jeff Domansky's insight:

 ahead for journalism and social media.

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5 Valid Reasons for Ignoring LinkedIn Connection Requests

5 Valid Reasons for Ignoring LinkedIn Connection Requests | Public Relations & Social Media Insight | Scoop.it

It's not polite to be rude but there are times when you should not feel guilty or bad about it, learn five valid reasons when it is OK to ignore LinkedIn Requests.


Many people say that LinkedIn is one of the best professional networking tools available, and that statement is not incorrect. However, the clause “when used correctly” should be tacked to the end of it. Similar to Twitter and other social media outlets, you must be strategic about who you add to your network and who you connect with, as well as what you say and share. The “anyone and everyone” approach that is often used on Facebook and on personal social media sites is not helpful, and in fact can be detrimental, when used on LinkedIn. Below are five reasons to ignore a LinkedIn request....

Jeff Domansky's insight:

Here's a good reminder that following everyone doesn't work in social media.

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Don Curtin's curator insight, November 15, 2013 10:51 AM

you must be strategic about who you add to your network and who you connect with

Robert M Staples Molina's curator insight, November 15, 2013 1:08 PM
5 Valid Reasons for Ignoring LinkedIn Connection Requests. 
Investors Europe Stock Brokers's curator insight, November 18, 2013 5:03 AM

Open a trading account Download MT4 demo Download Trading Platform Get a Quotation NOW About Investors Europe

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50 Social Media Marketing Tips and Tactics - Jeffbullas's Blog

50 Social Media Marketing Tips and Tactics - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling. LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates.


Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. The knowledge economy is all about the content. Facebook is where your audience is online so content needs to be posted and updated to the social giants ecosystem.


So here are 50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience....

Jeff Domansky's insight:

Some of these social media tips are basics but others are fresh additions to your social business tool box.

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