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It’s incredibly rare that a prospect responds to a salesperson’s first outreach attempt. This necessitates following up … and following up on your follow ups.
But how many prospecting touchpoints should salespeople make before they call it quits? When should they send these messages? And should they email, call, or reach out in another way? The “how,” “when,” and “what” of following up is important to get right if a rep hopes to snag the buyer’s attention and make a sale.
Here’s a guide that can help you optimize your prospecting process and significantly improve your response and connect rates, even with no changes to the content of your messaging.
Do you effectively manage your Twitter account or do you just tweet and, every so often, see how it’s going?
Are there any improvements you could make that would make Twitter more effective for you?
Here are 19 Extremely Useful Tips to Manage Twitter Effectively...
Research from RetailMeNot, predicts that more consumers in the United Kingdom will be spending their money through mobile devices in the coming years. According to this research, some $15 billion in mobile commerce retail transactions are expected to be made by the end of this year.
The report notes that this is a significant increase over the $7 billion that was reported last year. Currently, mobile commerce accounts for as much as 30% of all digital retail transactions made throughout the world.
Report shows that digital income revenue is on the rise
A recent report from Gartner suggests that digital income revenue in the United States has reached 22%. This will increase to 50% by 2017. A similar trend has emerged in the United Kingdom, where consumers are placing more value on mobile shopping over more conventional forms of commerce....
When companies emerge out of the start-up phase, quality standards are raised. But in order to make this happen, a lot of companies fall into a trap of implementing long lists of procedures.
So, let me ask, how do we drop the playbook of too many procedures but still achieve quality at scale, whether in our marketing department or in our organization as a whole? Let’s think outside the box for a moment and explore these two alternative approaches....
Some people prefer working late into the night. Others hit their stride after lunch. If you're not sure what time of day is best for you to write, keep on reading. The infographic below from Neil Patel at Quick Sprout will dive into data on productivity and creativity so you can figure out what timing might work best for you....
With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...
Prospecting just got a whole lot easier -- and that's just the beginning.
In this SlideShare, we've collected 22 of the most useful -- and hidden -- hacks in LinkedIn, including: - How to hide your connections from competitors - How to get a tailored lead list delivered directly to your iinbox weekly or daily - How to find prospects you already have something in common with - How to customize your connection request on a mobile device.
Take a look to upgrade your LinkedIn status from pro to hacker. (Andcheck out this post for the ultimate cheat sheet to mastering LinkedIn.)...
And what's worse than a boring presentation? Five, 10, or even 15 boring presentations. That's the fate clients subject themselves to during the new business process. And while you might think they deserve to be in this situation, it won't help you win the account.
Don't be that agency that drives the client team over the edge with a PowerPoint presentation in 11-point Comic Sans text. Check out this SlideShare for a few tips on how to create presentations that don't suck....
Growing a larger and active Twitter following is the goal of many online marketers, bloggers, social media experts, and people with the time to say something in 140 characters or less often.
Here are 10 Twitter growth hacks that you may not be using already, and advice on how you can put them in play....
Understanding the art of social media. Bryan Kramer joins #bufferchat to share his thoughts on social media success, plus books and inspiration.Marketer, speaker and author, Kramer talks about the art (and impact) of sharing...
With tighter coupon policies, more coupon restrictions and extra-vigilant cashiers, it can sometimes feel like couponers are seen as the enemy who must be stopped, or at least reined in.Yet a new study says coupon users buy more, spend more and shop more than noncouponers. Even though they may not be paying full price, the study concludes, couponers are manufacturers’ best customers.That’s one of the findings in a joint report by market research firm GfK, and the publisher of the SmartSource coupon inserts....
A brainchild of entrepreneurs Alexander Taub and Michael Schonfeld, SocialRank also allows users to filter their Twitter followings based on keyword, location, interests, activity and verification. Now, the company is launching a comparable tool for Instagram. Available today for free, the product lets users sort their followers based on engagement, bio keywords, location, follower count and even hashtag use, according to SocialRank....
These online users have a broad base of followers on this social media platform. Through their accounts, you can learn so many things and be able to personally relate as to how it really is working as a social media marketer.
The following top Instagram accounts can also help you be updated with the latest trends and developments in the social media marketing world...
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Sending generic LinkedIn requests -- we all do it from time to time. I'm certainly guilty of it.
Maybe you're in a rush. Maybe you're lost for words. Maybe you think the recipient of the request won't care. Hey, it's not like "I'd like to add you to my professional network on LinkedIn" is offensive. What's the harm?
But as it turns out, generic LinkedIn requests can take a drastic toll on how the recipient views you. We all knew this from anecdotal stories, but now there's hard data to prove the damaging effect.
HubSpot's survey report "Is Social Selling Creepy?" shows that buyers and consumers react quite differently to a generic request than a customized one. Just look at the following two charts:...
Kelly Walsh and James Warren, chief strategy officer and head of digital at MSLGroup, set the tone in their keynote presentation, which argued that marketing comms and PR are pretty much the same thing these days.
Warren said: "If one analyses what a brand or organisation needs to excel at to deliver marketing success in a digital age, the result is a long list of PR outputs. In the new communications agenda, everything is PR.
"But they warned that PR is woefully behind competitive industries when it comes to adopting technology and innovation, adding: "The creative and media agencies have invested vast sums of money and effort towards meeting the challenge of change, head-on, and PR agencies haven’t."...
The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules.
At Siegel+Gale, we release an annual Global Brand Simplicity Index that examines the global state of simplicity for the world's leading brands.
The recent report also shows how consumers ranked 40 of the most prevalent, so-called "disruptive" brands in the US and UK. The disrupters outperformed the incumbent brands in every category, particularly in the US where, compared to their established counterparts, they took eight of the top 10 spots based on their simplicity score....
The biggest issue in marketing today, and the one we’re not discussing nearly enough, isn’t so much how to understand data. We can all learn and adapt to that. The biggest issue is that we’re not advancing our processes fast enough to actually put that data to work. According to a recent study by Digiday and Chute, marketers said that mining consumer insights (i.e. collecting data on content viewers) was the number one feature that would save their teams the most time if automated....
For many people, social media is one a great place to meet new consumers and gain followers. One of the most popular and overlooked social media sites is Pinterest. Pinterest is an online bulletin board that lets users save photos and pictures.
Users have multiple boards and can favorite and follow photos, boards, and users. Users see newly updated pins on their stream as people, and boards they follow are updated. This is a unique opportunity to showcase your products and help you generate income on Pinterest....
3D Street Painting and 3D Pavement Art Illusion
Is it real?! The chalk drawing of London's most popular underground train station looks to have that couple a bit off-balance as the man holds onto the wall.. it must be as good in person as it is digitally! Wait ..is that sign on the far left not real?!
What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective.
Learn more about Google's new mobile friendly guidelines and algorithm.If you're interested in learning more about mobile sites, check out our Webmaster's Mobile Guide or the Principles of Site Designon Web Fundamentals....
So, how do you prepare your next awesome infographic for your business? Well, if you are looking for templates that will help you create your own infographic for your business, you have come to the right place!
In this post, I have put together an assortment of our best infographic templates that offer everything you would ever need to display your data in a beautiful and effective way. Starting from as low as $4, these infographic templates are all yours to customize, extend and publish!...
So Buzzstream and Fractl got together to survey close to 900 people to understand why they unfollow brands on social media.
Let’s consider the data together. Are you ready?
Who unfollowed me on Facebook: THE STATS - 25% said they unfollowed at least one brand in the last month - 20% said they unfollow if posts are too repetitive or boring - 19% said they unfollow if brands post more than 6 times per day - 7% unfollow after finding a competitor’s page - 20% went as far as to hide posts from the pages they unfollowed...
What’s trending this week in the B2B Twittersphere?In a similar vein as the Harvard Business Review article we mentioned at the beginning of this post, this infographic breaks down some numbers and facts reflecting the fact that more and more B2B buyers are making purchases online instead of through traditional sales channels.
Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Let’s look at ten fantastic Instagram posts, why they work, and how you can use these ideas for your future Instagram content....
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How many? Useful guidelines for sales touchpoints.