Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst | Public Relations & Social Media Insight | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Here are seven ways brands are using social media to increase customer loyalty this year....

Jeff Domansky's insight:

Useful look at 7 key social media trends in 2014.

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Jeff Domansky's curator insight, April 15, 2014 1:13 AM

Good look at 7 social media trends for 2014.

Steph Alexandra's curator insight, August 25, 2014 2:17 PM

Dashburst headlines seven ways that brands have taken to  social media to increase their customer loyalty. Though this article focuses more on business branding, it is usefully to those who may be looking to market their own product or service through social media, and need suggestive ways on how to do this.  This article is helpful as it lists a variety of ways to represent yourself online and successfully reach out to a community. 

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The Many Varieties of Whiskey | Visual.ly

The Many Varieties of Whiskey | Visual.ly | Public Relations & Social Media Insight | Scoop.it
From scotch to bourbon, this chart categorizes all the types of whiskey.
Jeff Domansky's insight:

A very tasty, and informative infographic.

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Jeff Domansky's curator insight, April 12, 2014 7:29 PM

A very tasty, and informative, infographic.

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What Does Your Logo Color Really Mean?

What Does Your Logo Color Really Mean? | Public Relations & Social Media Insight | Scoop.it

...Think of your brand’s logo like that crazy shirt. You want it to stick out in people's minds, allowing them to recall your brand later on.


Maybe it's something unique in your logo, or something awesome your brand has done. Either way, your logo should be front of mind for your audience, and associated with your brand and product.


Your logo says a lot about you, and can be very powerful. Have you ever wondered why Coca Cola rarely changes their famous red logo? Or why Pepsi spent a lot of money rebranding back in 2008? What about the highest valued brand in the world? Take a look at some of the most well known logos and brands in the world, researched and compiled by RubyMediaCorporation, and see what the hidden meaning behind each one is....

Jeff Domansky's insight:

Does the color of your logo portray your company's message? Check out these facts, trivia and stories about the best known logos in the world.

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Celebritize You's curator insight, April 10, 2014 12:22 PM

Your logo should stick out! Think of it like a crazy shirt, one that will stand out and stay in people's minds. 

george bernolli's curator insight, March 3, 2015 8:18 PM

what else is a lie..

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Copyblogger's 2014 State of Native Advertising Report

Copyblogger's 2014 State of Native Advertising Report | Public Relations & Social Media Insight | Scoop.it

Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations.


Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things You Didn’t Know About 15 Captains, Commanders And Conquerors article in particular.


First off, the theme of the article matches the brand’s values: Captain Morgan was a real live pirate who thrived on adventure and raw conquest — a theme not too foreign to BuzzFeed readers.


Moreover, the article matches the editorial standards of BuzzFeed: a list with big images and short, quirky copy — a format their audience expects....

Jeff Domansky's insight:

No matter what you call it, native advertising is here to stay. The big question is can marketers make it work?

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12 Most Surprising Things Great Brands Do

12 Most Surprising Things Great Brands Do | Public Relations & Social Media Insight | Scoop.it

...Great brands, however, avoid this mistake by conceiving of their brands as strategic platforms. Their brands comprise the values and attributes that define and distinguish the value they deliver to people through entire customer experiences and the way they do business. They use their brands as management tools to fuel, align, and guide everything they do....

Jeff Domansky's insight:

What separates a great brand from the pack? Denise Yohn sheds some light on it.

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How to Make Marketing That People Love [Gapingvoid Cartoons]

How to Make Marketing That People Love [Gapingvoid Cartoons] | Public Relations & Social Media Insight | Scoop.it

What's even cooler about gapingvoid is its stance on marketing. According to its website, gapingvoid believes that "Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails." Our thoughts exactly! Now that we're all caught up, let's take a look at gapingvoid's take on inbound marketing via the following 6 social objects....

Jeff Domansky's insight:

Gaping Void's creator, Hugh MacLeod, has some very funny but very valuable insights into inbound marketing as Pamela Vaughan demonstrates in her post. Highly recommended. 9/10

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New Research Study Breaks Down "The Perfect Profile Photo"

New Research Study Breaks Down "The Perfect Profile Photo" | Public Relations & Social Media Insight | Scoop.it

The perfect profile photo for professionals, is revealed by PhotoFeeler's first major research study.


Profile photos are so essential to modern communication that a good one's become a basic necessity. And that couldn't be truer than for those of us whose professional lives are tied to social media profiles.


That's why we at PhotoFeeler decided to set our first major study on the goal of targeting just a few, over-arching guidelines.That is, we asked ourselves— if we set aside characteristics like gender, age, and physical traits, to focus only on what we can easily control— what elements reliably produce a better professional headshot photo (for use on LinkedIn, Facebook, Twitter, etc.)?...

Jeff Domansky's insight:

Really useful tips on what the perfect profile photo looks like.

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US CEOs: Marketing Not Prepared For Expected Tech Advances | Shelley Kramer

US CEOs: Marketing Not Prepared For Expected Tech Advances | Shelley Kramer | Public Relations & Social Media Insight | Scoop.it

Price Waterhouse Coopers (PWC) asked some 150 CEOs about the trends they expected to be prevalent in the coming years as part of their 17th Annual CEO survey and found most bets were on technology. Some 86% of CEOs cited tech advances as the dominant global trend. But marketers beware! When it came to how well prepared their organizations are to capitalize on these transformative trends, only 36% of the CEOs surveyed considered that their corporate marketing capabilities were up to speed and ready to embrace change.


According to the report, more than half of the CEOs responding were planning to change their customer growth and retention strategies to address the situation. The next few years are likely to see a new kind of interaction with customers as organizations acknowledge how technological advances are changing their relationships with consumers.


The emphasis will no longer be on the single transaction—instead, the focus is shifting to a more sustainable “always on” relationship with customers. It’s what we’ve been preaching for longer than I can remember and it’s nice to see, even in a small study, that this mindset is catching on....

Jeff Domansky's insight:

Shelley Kramer says the implications are clear for marketing departments. Prove your value  to your CEO or risk big changes.

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Examining the Product Life Cycle to Become Better Content Marketers

Examining the Product Life Cycle to Become Better Content Marketers | Public Relations & Social Media Insight | Scoop.it

Content marketing is growing up.According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013. And why not?


Content marketing works because it’s a uniquely powerful way to generate excitement around your industry and products.


But if content marketing is ultimately meant to drive interest in your products, the irony is that any given piece of content is best thought of as a product in itself: you’ve got to determine if there’s a market for your content, and then create and distribute it, just as you do with your products.


This means that we can learn a lot about content marketing simply by looking at how the product life cycle works....

Jeff Domansky's insight:

Ben Plomion asks a critical question: Is there a market for your content marketing?

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101 Marketing Quotes, By Marketers, For Marketers

101 Marketing Quotes, By Marketers, For Marketers | Public Relations & Social Media Insight | Scoop.it

Whether you’re hunting for marketing insights from the industry’s greatest minds, or just looking to start your day with some inspirational words, I’ve got you covered. I’ve compiled 101 of the greatest marketing quotes, seeking out only those written by marketers, for marketers. I’ve even done my best to include a link to each marketer’s Twitter account – so you can get more awesome marketing advice direct from the experts themselves. Just click the author’s name!...

Jeff Domansky's insight:

Great list and inspiration to get your day started.

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Homeless Man Runs International Business From His Car

Homeless Man Runs International Business From His Car | Public Relations & Social Media Insight | Scoop.it

OMooch has been living out of his car since the autumn of 2010. He has a full-time security job and a gym membership at a 24 hour fitness club. He uses public Wi-fi to work on client’s projects and he says he’s never “…been happier or more successful…” in his life. Mooch is homeless.


Mooch, obviously, is not his real name. Neither is it a derogatory term placed on him by society. It is a street moniker he chose himself. Some people say that Mooch is homeless by choice. That’s a statement that upsets him because he feels it labels his situation. When he couldn’t pay his rent at his apartment in California, Mooch moved in with his dad. Originally, the agreement was that Mooch would live with his father rent-free. Mooch would just have to buy his own groceries.....

Jeff Domansky's insight:

A strange story if true but would you want to be buying from a business using open access wifi? Also the reporter fails to determine how much income the man actually makes.

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The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered

The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered | Public Relations & Social Media Insight | Scoop.it

The subtitle of the writer and artist Austin Kleon’s new book, Show Your Work! is “10 Ways to Share Your Creativity and Get Discovered.” But that subtitle could just as easily be, “How to Self-Promote Without Being a Jerkface.” It’s an incredibly useful and compulsively readable short book about how to use social media and networking if you’re a creative person of any stripe.


Kleon, who gave the Keynote speech at this year’s SXSW, isn’t giving the same tired advice. The key to his method is to continuously share your work, whether or not you think it’s absolutely perfect, or absolutely finished. In fact, he encourages writers, artists, and musicians to pull back the curtain on their work and show the process. “By letting go of our egos and sharing our process,” Kleon writes, “We allow for the possibility of people having an ongoing connection with us and our work, which helps us move even more of our product.”...

Jeff Domansky's insight:

Writer and author Austin Kleon shares some guidelines for promoting your work without spamming from his new book, Show Your Work! 10 Ways to Share...

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Joan Puighermanal Oller's curator insight, March 24, 2014 11:54 AM

Faig esforços per a sumar-me a aquesta nova fe.

Laura Avila's curator insight, March 24, 2014 3:48 PM

It's so important to keep the balance between being visible and being obnoxious. Connections with publics are so important to maintain.

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The Top Five TED Talks to Inspire Your Small Business Marketing | ThriveHive

The Top Five TED Talks to Inspire Your Small Business Marketing | ThriveHive | Public Relations & Social Media Insight | Scoop.it

Short for Technology, Entertainment, and Design, TED conferences bring together leaders across different industries to inspire and share their knowledge with the public. The TED Talk videos along with their valuable insights are recorded at the conference and are archived and free to view.


We went into the TED Talk library and selected our favorites videos to share. With topics ranging from leadership to social media, here are our top five TED Talks to inspire your small business marketing.

Jeff Domansky's insight:

Perfect marketing inspiration for a Sunday coffee break.

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Are You Marketing Like It's 1999?

Are You Marketing Like It's 1999? | Public Relations & Social Media Insight | Scoop.it

Forget the funnel. Take that outmoded sales model and hide it in the back of the drawer. These days, marketing to consumers is a fundamentally different process. A recent webinar, Marketing Performance Accountability – evolving from campaign to customer-centric perspectives, sheds light on a new paradigm that forward thinking marketers are adopting.


Customers have changed, and are now far more in control. “It’s very chaotic,” said Cory Munchbach, an analyst at Forrester Research. “Consumers have so much control over the information they consume. It’s an intentional chaos.”


The path from prospect to buyer has morphed into a nonlinear process. Customers are outrunning traditional marketing campaigns, according to Munchbach. “Their needs arise without being prompted by traditional campaigns.”...

Jeff Domansky's insight:

It's time to rethink marketing and adapt to the reality of social media. Valuable strategies and recommended reading. 9/10

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FRANK FEATHER ~ Business Futurist's curator insight, April 14, 2014 12:30 PM

Consumers are far out in front of marketers. Consumers know what they want and why, well before marketers have any clue about it. Why? Because marketers haven't yet learned how to determine a customer's unarticulated needs.

aanve's curator insight, April 14, 2014 10:45 PM

www.aanve.com

 

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New Research, Comparing Social Network Trends for 2014 | Social Media Examiner

New Research, Comparing Social Network Trends for 2014 | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Explore four major findings from research reports tracking social network trends in social media marketing and the content that works best on each.
Jeff Domansky's insight:

Which social media channel will work best for you? Depends. This guide will help you choose your channel.

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ReCom's curator insight, April 11, 2014 3:38 AM

Intéressant pour prouver l'efficacité de LinkedIn en terme de prospection 2.0

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4 Scientific Reasons Why Marketers Fail To Change People’s Minds

4 Scientific Reasons Why Marketers Fail To Change People’s Minds | Public Relations & Social Media Insight | Scoop.it

Lead generation, lead nurturing, lead scoring, lead grading. The bountiful terms we have to describe different actions we can take with leads show how incredibly pervasive the lead is to sales and marketing. Salespeople are trained to pursue the them, convince them that their product is better than the competition’s, and close out the deal.


But according to Forbes.com’s Amy Morin, that’s where the problem lies. Too many salespeople are spending their energy on trying to get the consumer to choose their product. What they don’t realize is that most consumers are not even at the stage of choosing any product – the prospect of them changing their product is not even on the table.


She says, “About 60% of qualified leads fall by the wayside because the customer doesn’t find value in purchasing something new and therefore, they decide to forgo any type of change.”...

Jeff Domansky's insight:

Marketers need to pay attention to the science of what makes people change their minds. Interesting reading.

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