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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With

40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With | Public Relations & Social Media Insight | Scoop.it

After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me....

Jeff Domansky's insight:

Simply an awesome list of content marketing tools and a great resource...

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One Simple Metric You Need to Determine Marketing ROI | Inc

One Simple Metric You Need to Determine Marketing ROI | Inc | Public Relations & Social Media Insight | Scoop.it

Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation....

 

...So do what the big guys do. Most Fortune 500 marketing VPs look at the revenue to cost ratio: incremental revenue driven by a marketing campaign divided by the cost. It's a deceptively easy metric, but if you use it properly, I guarantee you’ll be able to make the bold marketing decisions you need to grow your business.


Recently, for example, one of our FiveStars merchants ran a text message campaign to their loyalty program members. It cost them six dollars to send the text to a few hundred of their current customers. Four percent of the recipients of the text came to the store and spent a total of $110. The revenue to cost ratio of this campaign was 18x. Was this a good result? Rule of thumb for most companies is that 5x is a decent return, and 10x is a home run. Considering that the restaurant only had to incur incremental costs for the food of about $30, and spent six dollars to get $80 in gross profit, this was a great result. We recommended that this merchant expand the size of loyalty program, and start running bi-weekly campaigns. Implementing these simple tactics and investing less than $600 could increase the restaurant’s revenue by over $10,000 per year.

Jeff Domansky's insight:

This is the kind of smart, simple approach works for small business. Remember it: "revenue to cost ratio."

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5 Social Media Content Mistakes to Avoid | Business 2 Community

5 Social Media Content Mistakes to Avoid | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes....

Jeff Domansky's insight:

Lots to learn from these social media mistakes of others.

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The Best Tools to Manage Your Next Social Media Campaign | V3 Kansas City Integrated Marketing and Social Media Agency

The Best Tools to Manage Your Next Social Media Campaign | V3 Kansas City Integrated Marketing and Social Media Agency | Public Relations & Social Media Insight | Scoop.it

Starting a social media campaign? Check out these top 32 tools that will help you manage the campaign, via Jamie Turner and Erik Qualman....

 

The e-book was so popular that our good friend Shelly Kramer suggested that readers of the V3 blog might benefit from it, too. So, with that in mind, here’s an excerpt that includes 32 of the most important tools to help you manage your social media campaign. (If you’re interested in downloading the entire e-book, just click 83 Top Social Media and Mobile Marketing Tools)....

Jeff Domansky's insight:

You're sure to find several tools to add to your social media toolbox here. An excellent overview and suggestions to help you manage your next social media campaign more effectively.

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Storify launches paid-for option aimed at journalists | Journalism.co.uk

Storify launches paid-for option aimed at journalists | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

Storify has made another move in moving towards a freemium model. Late yesterday the team behind the tool, which has become a favourite of journalists as a method of curating social media posts, announced details of a paid-for option aimed at journalists. The new service costs around £50 a year or £5.30 a month ($79 if paying annually, $99 for the year for those paying monthly, plus there is an introductory annual price of £39 / $59). It is called Storify Business and is aimed at "professional journalists, agencies, brands and bloggers"....

Jeff Domansky's insight:

Looks useful for marketing too...

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What's a Social Business? Look Beyond the Tweets and Likes | Huffington Post

What's a Social Business? Look Beyond the Tweets and Likes | Huffington Post | Public Relations & Social Media Insight | Scoop.it

Every company these days knows they have to get social. Yet often, even when organizations think they're embracing social media in a big way, they aren't....

 

... For most companies, social means marketing. It equals Facebook likes and Twitter followers. But that's just the price of entry into the social world we -- the 1.5 billion people using social networks -- are crafting around us. Because as powerful as social media is for exchanging ideas, it has the potential to do so much more for organizations.

 

It can, in fact, become a new production line. Think about why that makes so much sense. In a society defined by information, we all deal in knowledge. Unleashed, always connected, able to look up unprecedented amounts of data with a swipe of a fingertip, we constantly swap reviews, advice, insights, and connections. All of these everyday actions are the raw materials in the 21st Century's form of production.

 

And the social network? That's the production line, combining raw materials with many of the interactions generated among the people who share it. This gives life to new ideas, innovation and, as many are discovering in the workplace, a higher form of engagement....

Jeff Domansky's insight:

Really thought-provoking take on social media and social marketing.

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The Best Ways To Engage Social Media Users

The Best Ways To Engage Social Media Users | Public Relations & Social Media Insight | Scoop.it

So you want a Twitter Profile for your business? And maybe a Facebook Page, too. Perhaps you’re thinking about doing something on Pinterest. And you keep hearing all this good stuff about Instagram. So you set all of these up. Done. Finished. Ready. Good to go.

 

Now what? How do you go about actually engaging your audience? Well, according to one survey, the best way to energise your social media community is via a contest. 40 percent of respondents to a Shortstack poll cited this as the top way to engage users, with photo, sweepstakes and video contests being the preferred strategies. Amazingly, 38 percent of respondents had never tried a contest on their social media outposts, with photos, topics, custom apps and videos each listed as alternatively good ways to drive engagement...

Jeff Domansky's insight:

If you're looking for engagement in social media, think about a contest. most of your competitors haven't thought about or done it yet

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Nine examples of small businesses using social media for branding

Nine examples of small businesses using social media for branding | Public Relations & Social Media Insight | Scoop.it
Investing time and money on social media is necessary for all types of businesses nowadays. Here are nine examples of small businesses using social media for branding. Social media is the new way for the word to spread: from product recommendations to advice on what to do, where to go, and what to do. From little conversations that mean nothing to meaningful revelations that could change lives, from stupid pictures to inspiring profiles – social media has it all. Customers have the final word now. News gets out faster. Other users and buyers are now the trusted sources. Social conversations are now the holy grail of business reputation management. Social media is social proof that materializes quickly. Small businesses are indeed tapping into the power of social media....
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Jeff Domansky's comment, April 23, 2013 2:46 PM
Nine superb lessons from small businesses who get "social."
Victoria Clark's curator insight, September 15, 2013 11:44 PM

This article provides information that proves that all the various types of brands and companies use social media and networking, such as Facebook and Twitter, to promote their cause or business. It also shows that the successful businesses and brands, particularly the smaller ones, use imagery that is both effective and enticing to the consumer as well as ensuring that they are consistently updating their social media sites to ensure they both obtain and retain their consumers attention. Updating regularly and using enticing and effective imagery has proven to be effective as the small businesses mentioned in this article are quite popular on social media sites like Facebook and Twitter; thus they have marketed their brand well within their consumers.

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Don't Let Your Content Marketing Hit A Wall

Don't Let Your Content Marketing Hit A Wall | Public Relations & Social Media Insight | Scoop.it

The best content leads to a conversion. Create content with a conscience in order to build brand sentiment and send leads further down your sales funnel....

 

Don’t look now, but content marketing has hit a wall. In the past month alone, experts at Marketing Profs, Interacter, and Forrester have questioned the legitimacy of what was once an online marketing and engagement cornerstone. But on what grounds? While the recent backlash against content marketing was to be expected (name one buzz worthy tactic that hasn’t met with criticism), I think the blame rests more on those executing content marketing campaigns, than on the tactic itself. You see, publishing a single whitepaper or shooting a Harlem Shake video isn’t content marketing. That’s mindless marketing, or content without a conscience.

 

While some 86% of marketers use content marketing as part of their outreach strategy (this according to the Content Marketing Institute’s Content Marketing: 2013 Benchmarks, Budgets, and Trends report), the reality is that most are doing it wrong. Instead of focusing on content that builds brand sentiment, 79% of B2B marketers are wasting their efforts producing and sharing works that are designed primarily to increase brand awareness. And herein lies the problem....

Jeff Domansky's insight:

Change, learn to do it right or continue to see poor ROI.

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Social Media for Retailers: Tweet to Success

Social Media for Retailers: Tweet to Success | Public Relations & Social Media Insight | Scoop.it

A recent study called "Tweets in Action: Retail" by Compete, a media data analyzing company, discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases.

 

This article made me consider the impact of a tweet on online retailers. I feel very strongly about online retailers using various social media outlets to build awareness around their business and boost sales. Without using this readily available tool, retailers online and off are missing out on a key audience that are constantly consuming information. This is the first in a series where I will examine social media tools and how they can work for online retailers....

Jeff Domansky's insight:

Twitter can help retailers if it's done right.

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David G Boyes's curator insight, April 22, 2013 5:12 AM

I have long been a devotee of Twitter for business. This article explains that this social platform is simple and effective.

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How To Build The Perfect Pinterest For Business Profile Infographic | Business 2 Community

How To Build The Perfect Pinterest For Business Profile Infographic | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. Hmm. More businesses are truly becoming crafty with their use of by Pinterest for business … and I do not mean the crafty use of yarn and baskets. 25% of the Fortune Global 100 companies leverage Pinterest for business, the 3rd most popular social network in the US, because of the 98 minutes per month those users spend browsing and engaging with the platform and their brands.

 

This high adoption rate of using Pinterest for business is key for your company, no matter what industry you are in. The platform drives traffic to your website, blog or e-commerce site, which is key to company’s success. So, if Pinterest has the potential to drive critical traffic to your site, then plan to co-opt this native behavior to take advantage of the incremental site traffic to help increase your sales and leads!...

Jeff Domansky's insight:

Pinterest possibilities by following this blueprint for success.

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Google Launches New, Dedicated iPhone App For Business Owners -- AppAdvice

Google Launches New, Dedicated iPhone App For Business Owners -- AppAdvice | Public Relations & Social Media Insight | Scoop.it

Google has just launched a new app that business owners will find incredibly useful. Google has just launched a brand new application called Google Places for Business in the App Store.

 

The app allows users to connect their business with Google Search, Google Maps, and Google+ from an iPhone or iPod touch, and is free to download and install. Thanks to this new application, it’s now easier than ever for owners to promote their business online.

 

In Google Places for Business, users can not only check on their online business listing, but also have the option of updating the details of their business on the go, directly from an iDevice....

Jeff Domansky's insight:

Marketers will want to check out Google's new app - Google Places for Business.

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Stop Blogging, Stop Marketing. It’s Not Working | ClickZ

Stop Blogging, Stop Marketing. It’s Not Working | ClickZ | Public Relations & Social Media Insight | Scoop.it

This may sound outrageous, but – stop blogging. And for that matter, stop marketing too. Trust me on this. I’m about to share a secret that will make your online business FUN again… See the photo above? That’s me on the left, enjoying a slice of pizza in Atlanta with several people from my Private Brainstorming Group. I like to attend events and meetups around the world every chance I get, and meet people in person that I’ve gotten to know online through my work. It has really personalized my business! And that leads me to this HOT tip that could make a BIG difference in yours… Stop blogging, Stop Marketing, and Start Talking....

Jeff Domansky's insight:

Talking? Maybe it could work?

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17 types of content people love to share | PR Daily

17 types of content people love to share | PR Daily | Public Relations & Social Media Insight | Scoop.it
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.

 

In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read.

Here are some ideas for creating shareable content...

Jeff Domansky's insight:

Jeff Bullas shares 17 great content marketing ideas.

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4 Examples of Effective Email Campaigns from Restaurant Brands

4 Examples of Effective Email Campaigns from Restaurant Brands | Public Relations & Social Media Insight | Scoop.it

Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes....

Jeff Domansky's insight:

Sometimes you come across really useful case studies. Here are four that you can use for inspiration in your own social marketing.

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Choice Channels: The Platforms that Matter in Social Media Marketing Services | Business 2 Community

Choice Channels: The Platforms that Matter in Social Media Marketing Services | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Knowing which social media channels to use to build your brand and engage your audience is crucial. Study your market and your social media platforms to create social media solutions unique to your company....

 

In an increasingly “social” world, having the right communication channel for your company is more important than ever, and the list of social media platforms grows longer. The choices seem endless: Tumblr, Twitter, Facebook, Blogger, YouTube. These are just some of the channels dominating social media marketing services.

 

But which ones should you choose?

 

While any social media channel will be an extremely useful tool in your company’s inbound marketing strategy, there are a few broad trends you should be aware of. The type of social media solutions your company will want to use depends on the depth of your brand messaging and the demographics of the group being targeted. The latter can be a bit tricky, so analyzing the age, interests, and other characteristics of a company’s target market is an important first step in determining which social media channel to use.

 

A young, hip student is likely to spend more time checking out new content on Tumblr or Pinterest, and exploring predetermined pages on YouTube or Facebook. A more mature audience, however, is likely to be found on LinkedIn Groups and Google+ Communities....

Jeff Domansky's insight:

Social marketing is most effective when you keep it simple: the right channel, directed to the right people, at the right time, for the right ROI. See, I said it was simple! ;-)

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39% of Small Businesses Get a Return On Investment From Social Media

39% of Small Businesses Get a Return On Investment From Social Media | Public Relations & Social Media Insight | Scoop.it

Small business owners are seeing a return on investment from social media. 81% have increased their time spent on social media or stayed the same....

 

Thirty-nine percent (39%) of small business owners are seeing a return on investment from social media. That is according to a recent survey by Manta, released just last week. Manta, an online small business community, surveyed more than 1,200 of its members to generate its quarterly Small Business Wellness Index, where these findings are from.

 

Now you might think that 39% isn’t so positive, if more than 60% are not seeing a return. However, let’s put it in perspective with the other findings of the survey. When you do that, the small business attitude toward social media looks far more positive. Consider these additional findings...

Jeff Domansky's insight:

As with any marketing campaign, in social media or not, plan your work and work your plan.

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Westbrack Marketing's curator insight, April 25, 2013 9:59 AM

My marketing company helps small businesses in Southern Minnesota.  What I know is that the businesses I help have seen social media help power up their brand, drive more traffic and create an awareness of their product lines.  The key is in the planning.  Social without strategy is like a snowmobile without gas (can you tell I live in MN?). 

Jeff Domansky's comment, April 25, 2013 1:55 PM
WM, I love the snowmobile analogy. Can you tell I grew up in Winnipeg? Now that I've lived in Vancouver so long, let's just say social marketing without a plan is like going out in the rain without an umbrella LOL. Thanks for the comment!
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FTC Disclosures for Brands and Bloggers

FTC Disclosures for Brands and Bloggers | Public Relations & Social Media Insight | Scoop.it

The new FTC disclosure requirements spell out how brands and bloggers must disclose material relationships – online, in Twitter and other short-form media, on video, and on mobile....

 

The most relevant part of the update for those of us working in social media is the idea that endorsements and disclosures must be made in all media, including short-form media such as Twitter. As Twitter has risen in popularity there’s been some question about how and how much disclosure was required when tweeting about sponsored posts or other types of paid content, and these guidelines make it clear – Twitter is not exempt.

 

But this is not a Twitter-only update; there’s much more to the new guidelines. They provide in-depth explanation on the FTC’s “Clear and Conspicuous Requirement” – and although this in and of itself is not new, as media has changed so much, there are new ways that endorsers need to protect themselves and their brands to provide clear and conspicuous disclosures....

Jeff Domansky's insight:

The FTC guidelines are clear. Be transparent. In every media including Twitter.

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Tweetbot turns Twitter into an Instagram-like photo and video feed

Tweetbot turns Twitter into an Instagram-like photo and video feed | Public Relations & Social Media Insight | Scoop.it

Twitter has become much more than 140-character blurbs, and now Tweetbot is using that additional content to turn our media-rich feeds into a stream of photos and videos for users to quickly scroll through. An update released today for Tweetbot on iPhone and iPad introduces a new timeline view that displays images and videos — including content from Instagram, Vine, and YouTube — inside of the Twitter feed.

 

The display uses tweets as captions for the content, and it omits any tweets that don't include something to look at. Twitter has been working to enrich its feeds with news stories, images, and interactive content by letting developers create multimedia cards — but so far that effort hasn't exactly livened up the text-based medium on mobile devices. Tweetbot's media stream may do just that; it doesn't require users to actively open content to engage with it, and instead works by surfacing those images and videos.

 

While it may repeat tweets that have already gone by, it's an easy way to catch up on things you may have missed. The new timeline appears to display all image and video content supported on Twitter itself, as well as select outside sources, such as Instagram, that require custom support.

 

However, the view doesn't include all of the frills and shortcuts that Tweetbot's traditional feed has, though it can be quickly toggled on and off at the top of a timeline beside the app's search box. No announcement has been made about when or if the new view will be coming to the desktop, but if it's anything like the mobile-centric apps that it resembles, it could be a while....

Jeff Domansky's insight:

Haven't tried it yet but I will be exploring the possibilities of this app for content marketing.

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Mobile Is Here – Are You Ready for Mobile Marketing? | Business 2 Community

Mobile Is Here – Are You Ready for Mobile Marketing? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

There is a misconception that mobile Internet use mainly occurs on the go, when people are travelling to and from work for example. This is not the case; mobile devices are widely used at home as second screens and at the workplace. Now is the time to get on board with mobile marketing and mobile business.

 

Mobile device users are five times more likely to abandon your website, if it is not mobile-optimized. It is vital to enable mobile capability for your website to lessen the risk of losing valuable mobile Internet traffic, leads and greater business generation. Mobile optimization is no longer optional. If you offer a service, your content must be clear and attractive for mobile readers. If you offer products or run an ecommerce website, it needs to be optimized for mobile purchasing....

Jeff Domansky's insight:

This is a powerful look at the impact of mobile marketing a business.

 

The most important take away and reminder for me was that people are using their smartphones at home and not just on the road. and they're doing that research about products and services on multiple screens.

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7 B2B Companies to Admire for Exceptional Visual Content | HubSpot

7 B2B Companies to Admire for Exceptional Visual Content | HubSpot | Public Relations & Social Media Insight | Scoop.it
Get inspired by these 7 B2B companies we admire for awesome visual marketing content.

 

...Lucky for you, there a ton of ways you can get visual without taking screenshot after screenshot of your "boring" product. In fact, you already have the resources and know-how you need to create visual content right on your computer (or how to hire someone to help you out). Now all you need is a little dose of inspiration and creativity. So to help you get out of that non-visual rut and feel inspired to create awesome visual content of your own, we’ve compiled several noteworthy visual content examples from some B2B companies that have it right.

 

Just keep in mind that effective visual content may not always make you gasp, “Wow!” Remember that intricacy of design and professional photography skills aren’t always necessary in order to create outstanding visual content that brings in new visitors, leads, and customers to your business....

Jeff Domansky's insight:

HubSpot shares seven tasty visual content examples for your inspiration.

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Os Ishmael's curator insight, April 22, 2013 6:24 PM

Inspiring indeed. A good read and a reminder of the importance of being creative.

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13 Characteristics of Human Brands | The Marketing Nut

13 Characteristics of Human Brands | The Marketing Nut | Public Relations & Social Media Insight | Scoop.it

Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards....

 

... On average it takes a minimum of 6-7 brand touches for someone to remember your brand. You better make every touch count. It’s humans who decide if they like you or not, if they tell their friends good or bad things about you. The sooner you can acknowledge the importance of becoming a human brand and the need to truly inspire and connect with your audiences, the sooner you will see results and progress as you integrate social media into the DNA of your organization.

 

Below are 13 characteristics of the human brand. I could write 100 of these because you can’t simply define a human nor a human brand in a short list of characteristics. However, here are 13 straight forward characteristics of human brands. If you are wondering what human brands do and think this is a good place to start....

Jeff Domansky's insight:

What's in the DNA of a human brand? 13key characteristics.

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Facebook, LinkedIn, Twitter Oh My! | Social Media Club

Facebook, LinkedIn, Twitter Oh My! | Social Media Club | Public Relations & Social Media Insight | Scoop.it

As I continue to teach classes at Hofstra, and introduce business owners to the myriad of social networks available, the same question keeps coming up, “But with so many choices, how do we know where to focus our energy?”

 

And, it’s an excellent question. Should a business be on Twitter, Facebook, Pinterest, Foursquare, LinkedIn, GooglePlus or Instagram? Where should they focus their energy? It is downright overwhelming. Overwhelming to the point that I feel sorry for the small businesses out there who don’t have any help in this area. And, that seems to be the majority of the small businesses I have been in contact with lately. Where do we spend our time?

 

It is most important to understand the goals and purpose of social media, before you decide where you will interact. I believe that the goals and purpose of any social media presence should be: Help you get discovered by people who are searching for your products or services...

Jeff Domansky's insight:

You need goals to get social media results.

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Who Are The Best Marketers? - Forbes

Who Are The Best Marketers? - Forbes | Public Relations & Social Media Insight | Scoop.it

Who are the best marketers out there right now? Who are the leaders shaping the way businesses interact with their customers and the marketplace? Big questions, right?

 

...Put best is how Lisa Gevelber, VP of Marketing for Google and one of the Council Members put it, “it’s about moments that matter. It’s when brands bring the right message at the right time through the right channel to the right customer. It’s no longer pushing out generic messages but instead, delivering relevant, helpful information. As marketers, we’ve always wanted to do that. Now it’s really possible. Things like mobile devices allow us to tailor a message to a person’s context (like location or time of day) in a way that’s more useful to users than has ever been possible. The new digital world has brought greater speed, better data, incredible technology and new creative palettes – they all give marketers a huge helping hand. Our goal is to reach customers with engaging and useful experiences they’ll love, remember, and spread.”

 

Who Are These Marketers on the Forefront? This year’s finalists are included below. To find out who the winners are, you need to wait until April 25th. Congrats to this year’s finalists!...

Jeff Domansky's insight:

Lots to learn from these digital marketing leaders and award nominees...

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Social media doesn't work for Small Businesses? | Intelligent Head Quarters

Social media doesn't work for Small Businesses? | Intelligent Head Quarters | Public Relations & Social Media Insight | Scoop.it

...About 61% of small businesses don’t see any return on investment on their social-media activities, according to a survey from Manta, a social network for small businesses. Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have decreased their time.

 

What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey.”

 

While the stats give food for thought, is it true to say that social media does not work? Magda Hercheui from the guardian writes: “Social media platforms have huge potential to foster innovation in businesses of any size. They offer a space in which companies and individuals can benefit from having access to creative clusters of professionals who are willing to share their ideas. However, this creative stock of ideas is very difficult to properly exploit, because there is also a huge level of fragmentation: the conversations are going on everywhere, all the time, and it can seem that you need significant resources to explore these virtual spaces properly.”...

Jeff Domansky's insight:

If it's not working, you're doing it wrong  or you need help.

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Jared Hawkins's curator insight, April 22, 2013 1:56 PM

This article shows that social media doesn't really benefit those small businesses that keep our economy running, but instead they benefit the large business chains like McDonalds and Microsoft. We need these small businesses to survive. They are the back-bone of our society.