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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Is It Good For Your Customer?

Is It Good For Your Customer? | Public Relations & Social Media Insight | Scoop.it

I get asked lots of questions about tools, tactics and networks these days. People want to know what to join, what path to take, what new thing is going be hot. The answer I find myself giving is almost always the same.

 

The way you make decisions about such things is to ask yourself this question - Is it good for my customer? If you can use any tool or make any decision with your customer in mind, you probably can’t go wrong. In the early days of Twitter people wanted me to prove to them why they should get involved in such nonsense. I showed them how to build a list of their best customers and listen and respond to what their customers were saying only and all of a sudden it made sense....

Jeff Domansky's insight:

Great, and essential, marketing question to ask about your programs.

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13 Basic Rules of Social Media Marketing | Business 2 Community

13 Basic Rules of Social Media Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Social media marketing is the fastest growing area of influence in the digital world. It encompasses social media campaigns, strategy and optimization, and increases brand visibility, engagement and conversions. 83% of marketers say that social media is important to their business. That number continues to elevate as Internet capabilities advance, necessitating a brand social presence. At ZOG Digital, we have quite a lot of experience in digital marketing (In fact, our CEO, Jeff Herzog, started iCrossing before Google was around!). So we decided to share our compiled social media marketing “wisdom” in the list below...
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Social Media Can Help With Branding, Not Engagement! | Business 2 Community

Social Media Can Help With Branding, Not Engagement! | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Many marketers today are looking to increase their Facebook fans, LinkedIn memberships and/or Twitter followers. Social media marketing is a new buzz-word in both b2b and b2c domains.

 

But, when it comes to engagement, how easy is it to measure the engagement-level of your Facebook fans or LinkedIn Group Members? How easy is it to interact with them and nurture them? How easy is it to get usage and engagement metrics out of Facebook, LinkedIn et al? Is it even possible? Can you act on the metrics?

 

External social sites are good for brand-building (or reach) but not for interaction or engagement. A recent Gartner report cited that a mere six percent of marketers claim that marketing on social networking sites is their top priority. What is even more powerful is that 45 percent of those surveyed said corporate websites were key contributors to marketing success. And from the customer perspective, four out of five customers claim to visit a website for product information and only a mere 19 percent would visit a Facebook page, according to Incyte Group....

Jeff Domansky's insight:

Without engagement, social media is just another form of "old" style push marketing. Today's consumers don't respond to the style anymore. And they're definitely open to new sources of content, information, and most important interaction while they research and buy.

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Jeff Domansky's comment, April 17, 2013 1:56 PM
Miz, I agree, without engagement and real interaction with customers, social media is just another form of "old" marketing.
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Six Reasons Why Your PR Campaign Isn't Working | Huffington Post

Six Reasons Why Your PR Campaign Isn't Working | Huffington Post | Public Relations & Social Media Insight | Scoop.it
PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

 

It's time for some real talk, everyone.

 

Take this scenario: you launched a new product, you hired a PR firm, you paid a hefty monthly retainer, and now you are disappointed. Where are your results? Where is your fame? Why isn't your product selling like a Kardashian perfume?

 

I have worked with a lot of different PR firms, companies and brands. I have worked with everyone from Fortune 500 companies to mother/daughter teams making beauty products in the basement, from celebrities to regular folk. And more times than not, when a PR campaign isn't working, it's due to one of the scenarios below -- but your publicist is too scared to tell you the truth.

 

Here now, the reasons why your PR campaign isn't working...

Jeff Domansky's insight:

This is a valuable reality check for businesses hiring PR consultants. if your PR isn't working, you need to rethink.

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Rim Riahi's curator insight, April 15, 2013 11:52 PM

PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

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10 Questions to Ask Before Determining Your Target Market | Entrepreneur.com

10 Questions to Ask Before Determining Your Target Market | Entrepreneur.com | Public Relations & Social Media Insight | Scoop.it

A guide to understanding your customers and how your product meets their needs.... The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target market and set their sights too broadly. "We often overestimate the market size, and in many cases there may not be one at all," says Robert Hisrich, director of the Walker Center for Global Entrepreneurship at the Thunderbird School of Global Management in Glendale, Ariz. Here are 10 great questions that can help you determine whether you have a target market and what it is...

Jeff Domansky's insight:

Great questions and useful small business social marketing advice.

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Carnival offering big discounts after flood of bad PR | NBC News

Carnival offering big discounts after flood of bad PR | NBC News | Public Relations & Social Media Insight | Scoop.it

While shipworkers in Mobile, Ala., are busy scrubbing and sanitizing the ill-fated Carnival Triumph, it seems cruise passengers are cleaning up with big discounts...

 

Subsequent problems with the Carnival Dream and Carnival Legend, however, put the company back in the spotlight — the Dream cut short a cruise in March while the Legend had to skip a port call — and a soon-to-end sale was extended for another week.

 

“The word I would use is ‘desperate,’” said Jay Caulk, general manager of The Travel Experts in Pompano Beach, Fla. “They have a lot to do to get rid of the black eye.”

 

That’s not the reason for the discounts, says Carnival spokesman Vance Gulliksen: “These prices apply to just a handful of close-in sailings,” he told NBC News. “We’re trying to top off the voyages.”...

Jeff Domansky's insight:

Carnival crisis leads to consumer cruise cost discounts. Industry not amused.

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Would You Talk To An Ad On Your Smartphone?

Would You Talk To An Ad On Your Smartphone? | Public Relations & Social Media Insight | Scoop.it

As absurd as it may sound, chatting with ads could become commonplace as speech-communication with computers continues to evolve. Just looking at ads is bad enough, so who would want to talk to them? While many people would likely answer "no one," voice-recognition software maker Nuance says the opposite is true. What Is A Voice Ad? Wanting in on the booming mobile ad market, Nuance developed a way for people to chat with ads much as they do with Siri on the iPhone. Called Voice Ads, the technology works off the Internet connection of any iOS or Android mobile device.... Hey. You. Get offa my phone!

Jeff Domansky's insight:

What do you think? Would you talk to the ads? I'm not sure I like this trend at all, despite my love of technology. Like any content marketing, I guess it can be very effective if it fills a need or solves a problem for consumers and entertains them at the same time.

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Brands Buy Real-Time Mobile Ads Based on the Weather

Brands Buy Real-Time Mobile Ads Based on the Weather | Public Relations & Social Media Insight | Scoop.it

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using the weather to target on-the-go consumers—it now plans to buy mobile ads when the temperature is optimal for green thumbs to get planting, hoping they'll need the retailer’s fertilizers and other garden products.

 

"We want to reach folks in real time and help them deal with the weather as it's coming," said Jeff Gooding, Ace’s marketing director. "The idea of helping has traditionally been part of our brand, and it’s becoming a part of our mobile strategy."

 

Sensing a chance to nab more ad dollars, Twitter and The Weather Channel (TWC) last week announced an agreement centered on a new weather-based ad-targeting product. Twitter says that 60 percent of its massive audience derives from smartphones—where users will be seeing Promoted Tweets thanks to the TWC deal.

 

And based on certain forecasts, Taco Bell, Seamless, Delta (airlines), Farmers, Goodyear and others have fallen in line with Ace Hardware, targeting nearby consumers via mobile ad networks such as MoPub and Jumptap and—in a lot of cases—TWC's popular smartphone app....

Jeff Domansky's insight:

Sunny with a chance of burritos? Who said marketing isn't fun? 

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How Microsoft uses Facebook, Twitter, Pinterest and Google+

How Microsoft uses Facebook, Twitter, Pinterest and Google+ | Public Relations & Social Media Insight | Scoop.it

For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft. Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success. And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl. So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes....

Jeff Domansky's insight:

Even Microsoft isn't averse to using cute little animals to further its marketing interests.

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Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising | Business 2 Community

Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Traditional advertising just doesn’t work in social media — at least that’s what most folks working in this area believe. And, I agree with them. Using social networks as a tool for blasting noise, self-promotion, and generally disrupting the flow of conversation can devastate your brand. Even using Facebook ads (or newer LinkedIn ads) is generally pretty ineffective. But, does that mean we can’t learn ANYTHING from traditional advertising? My answer is NO! And, here’s why I think traditional advertising still has something to say about how we SHOULD do social media marketing — new media....
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Is this his tackiest PR stunt yet? Richard Branson lifts his kilt to promote Virgin’s expansion into Scotland

Is this his tackiest PR stunt yet? Richard Branson lifts his kilt to promote Virgin’s expansion into Scotland | Public Relations & Social Media Insight | Scoop.it
Exhibitionist businessman Richard Branson has flashed his underwear for his latest brazen publicity stunt as he expands his airline business into Scotland, saying he was 'enjoying wearing a kilt' despite the weather.

 

He is as famous for his brazen publicity stunts as he is for his multi-million pound business empire.


But yesterday, Virgin Atlantic President Richard Branson performed what may have been his most tawdry exploit yet, as he promoted his company’s expansion into Scotland.


Stepping off the first Virgin plane at Edinburgh airport from Heathrow, the billionaire businessman lifted up his kilt to the watching crowd to reveal pants bearing the slogan ‘stiff competition.’...

Jeff Domansky's insight:

Say no more... Did Branson cross the line or is he a brilliant promoter?

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How Brand Content Helped Transform a Bank into a Media Master

How Brand Content Helped Transform a Bank into a Media Master | Public Relations & Social Media Insight | Scoop.it

How many banks can you think of that put so much faith in the power of brand content that they began producing award-winning television and video shows on a daily basis? No matter how hard you try, it’s likely you’ll only come up with one: Jyske (pronounced You-ska) Bank.

 

Jyske Bank has created one of the most high-tech, in-house television production studios in Denmark. In fact, the company refers to itself as both a bank and a media company.Jyskebank.tv produces amazing financial programming, as well as compelling stories that the bank believes are relevant to its core audience of younger consumers and small enterprises.

 

Jyske’s brand content program is made up of two key values:

Remaining true to the organization’s guiding vision, which it calls “Our Foundations“Telling good stories...
Jeff Domansky's insight:

Interesting marketing case study.

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Popular SocNet Sites Prove Appealing to Varying Demographics | Marketing Charts

Popular SocNet Sites Prove Appealing to Varying Demographics | Marketing Charts | Public Relations & Social Media Insight | Scoop.it

Popular social networking sites such as Facebook, Twitter, and Pinterest attract some segments of the American population more than others, per results [pdf] from a new study from the Pew Research Center’s Internet & American Life Project. While that’s not an earth-shattering revelation by any means, the results do offer some intriguing glimpses into which segments prefer which sites.

 

Below are some highlights from the study, ordered by popularity of the social network. (Note that all percentages below refer to percentages of internet users, rather than percentage of Americans.)

Jeff Domansky's insight:

Mostly confirming what we know but segmenting will be valuable for marketers.

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Five ways to help your product market itself online

Five ways to help your product market itself online | Public Relations & Social Media Insight | Scoop.it
It’s a wired world, so let's allow our products to help them market themselves! Here are five ideas you can use to do that.... If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing built into products, allowing the code to do some of the advertising work for you. Here are five methods to consider.
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5 Mobile Video Apps to Boost Online Engagement | Social Media Examiner

5 Mobile Video Apps to Boost Online Engagement | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Video apps: Discover 5 video apps to boost your online engagement and market your business....

 

Do you want to use videos to market your business? Are you wondering if there are simple mobile apps to make this possible? In this article I’ll review five mobile video apps and share how they can boost your online engagement.

 

Why Mobile Video? Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.

 

Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”

Jeff Domansky's insight:

There's no question business needs to look at ways to use video in its social marketing programs. Engagement is higher, leading to better return on investment.

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Smartphones Dominate Teen Internet Use [And Why This Matters] | V3

Smartphones Dominate Teen Internet Use [And Why This Matters] | V3 | Public Relations & Social Media Insight | Scoop.it

Data from the Pew Research Center shows teens now primarily use their smartphones to access the Internet -- and this could have a big impact on your business.

 

Teens use smartphones (shocking, right?). What you might find more interesting is that new data from Pew Research Center shows that 78% of U.S. teens now have a mobile phone—and nearly half of them (47%) own a smartphone. As a result, smartphones are now the primary devices that teens use to access the Internet—and this has big implications for your marketing strategy.

 

The Pew study reports that 50% of teen smartphone owners say they use the Internet through their phones. And 3 in 4 teenagers report they’re “mobile Internet users,” which means they access the Internet on some sort of mobile device including phones and tablets (compared to 55% of adults who classify themselves in the same category)....

Jeff Domansky's insight:

Research shows the importance of smartphones and usage trends by young consumers. As with most trends, it starts young and moves quickly to older segments of the market. Marketers take note.

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NBC News Turns Big Flipboard Presence Into Ad Sales | AdWeek

NBC News Turns Big Flipboard Presence Into Ad Sales | AdWeek | Public Relations & Social Media Insight | Scoop.it

About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.

 

Starting today, the news org will be running its first third-party ads, purchased by old friend, General Electric; and NBC News says it is currently talking to other brands about buying in. "We have a lot of readers consuming our content on that platform," Peter Naylor, evp of digital sales for NBCUniversal, told Adweek. "When we looked at our monthly Flipboard users, we realized we had a pretty big opportunity. This is something we are going to study and see how readers go through it."

 

Flipboard lets users aggregate Web and social media content, presenting the items in a magazine-like display on smartphones and tablets. With a swipe of a finger, users literally flip through content from the likes of NBC News and countless other publishing entities. Through September, GE will be running full-page interstitial ads within NBC News' Flipboard pages, which includes 25 new articles a day from NBCNews.com, Today.com and CNBC.com.

 

When viewers click through GE's ads, they are driven to the multinational conglomerate's so-called magazine on the app—specifically to a section dedicated to innovation. These ads will effectively highlight the newest content from the GE magazine, using feeds from the brand's blogs, such as Txchnologist....

Jeff Domansky's insight:

How NBC is monetizing its Flipboard magazine.

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Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review

Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Below is a screen grab of a masterful interactive data visualization. This narrative-driven piece byPitch Interactive manages the extra-tricky task of balancing heavy subject matter with a clear story and compelling visuals. It's a glimpse into the future of data-driven storytelling. Perhaps the most interesting thing about the piece is that it wasn't commissioned by a media organization. It was built by Pitch as a way to explore and understand this complex topic. Bravo.

 

The full data visualization is here — it's worth watching, and scrolling over for a more in-depth view.

Jeff Domansky's insight:

Impressive storytelling using data.

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Insight Narrator's comment, April 15, 2013 7:48 AM
Very rarely do I come across a great piece of data visualisation that I feel will really add value to the insight communication process, but this is a great example of combining technology, data insights and storytelling. Others should watch and learn.
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Marketing Lessons From the Kardashian Family | Social Media Today

Marketing Lessons From the Kardashian Family | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The Kardashians are social media marketing and branding superstars. Here's how you can Keep Up with the Kardashians on your own social media networks....

 

Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show, or four, that helped propel them to the highest levels of fame. But they are still social media marketing and branding superstars. So here's how you can Keep Up With The Kardashians....

Jeff Domansky's insight:

Unexpected source for marketing inspiration...

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Wenjing Zheng's comment, August 21, 2013 10:40 PM
the Kardashian family used the social media to shows they care and engaging with consumers.Knowledge of branding will help improve a company’s brand perception to be easily distinguished from other similar or competitive brands, and to generate the level of awareness and interest a company is capable of and Kardashian ha done this very well.
Analisa Fruean's curator insight, September 14, 5:46 AM

Successful family who know how to market themselves via the use of different social media networks. Interactions with fans is key and marketing not just themselves individually but also each other. Marketing themselves this way has worked as there family brand grows and their following continues to grow further. @jpfernandez9

Samara Paxton's curator insight, October 2, 6:42 PM

The Kardashians use their brand to engage their customers, and make them feel as if they are included. By communicating with their fans, it shows them that the 'brand' cares about them, and that their opinion is being heard. This is largely beneficial to the Kardashian Brand, as it ensures that they have loyal and repeat customers, all via a tweet. 

 

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A Quarter Of U.S. Consumers Own A Laptop, Tablet And A Smartphone

A Quarter Of U.S. Consumers Own A Laptop, Tablet And A Smartphone | Public Relations & Social Media Insight | Scoop.it

A dramatic transition in how, when and where content is consumed is afoot.... Deloitte’s State of the Media Democracy survey reveals that U.S. consumers are undergoing a dramatic transition in how, when and where they engage with content, devices and each other.

- Twenty-six percent of consumers are digital omnivores (own a laptop, smartphone and tablet).

- Tablet ownership increased 177 percent over the past year, with almost a third of tablet owners viewing it as one of their top three most preferred consumer electronic devices.

- Tablet owners stream movies 70 percent more often than non-tablet owners.

- More than 80 percent of consumers are multitasking while watching TV....

Jeff Domansky's insight:

The three-screen or more devices reality is worth thinking about as you plan your PR and marketing strategies.

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What Every Leader Needs to Know about SEO | Forbes

What Every Leader Needs to Know about SEO | Forbes | Public Relations & Social Media Insight | Scoop.it

SEO is also an important part of positioning your company as an industry leader, so it’s vital to keep abreast of the latest news from leaders in SEO techniques. Here is some recent advice I’ve gotten from SEO experts that will help you think strategically about growing your Web presence....

Jeff Domansky's insight:

SEO made simpler with these tips.

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You’re doing it wrong! Businesses not meeting customers on their own turf online

You’re doing it wrong! Businesses not meeting customers on their own turf online | Public Relations & Social Media Insight | Scoop.it

...Businesses are using social media, but consumers don’t seem to be taking much notice, a new study by customer experience strategy, design and research company Fifth Quadrant has found, with businesses blamed for not being where the customer is.

 

The report titled ‘Emerging Consumer Channels: Social Media, Web Chat and Smartphone Apps’ has found that more than two-thirds of businesses were using some form of social media to communicate with customers, but only one third of those customers using the channel returned over the past three months. The issue seems to lie in which sites are popular with consumers versus which sites businesses are predominantly using, suggests the report....

Jeff Domansky's insight:

Sobering research study for marketers of all kinds...

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Social Media Mobile Marketing | Socialnomics

Social Media Mobile Marketing | Socialnomics | Public Relations & Social Media Insight | Scoop.it
Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....
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Sarah Betts's comment, April 9, 2013 3:33 AM
I dont blame companies for using social media to promote their products especially if teenage to young adults is their target market. I get annoyed with ads on social media sites and often ignore them but for the most i dont mind liking a page for a company that I like. Its true everyone has a callphone and the majority of the population has a fine that can connect to social media sites. We can check in at locations add who were with a comment and a photo. Companies use social media because its low cost advertising and its also a great way to connect with consumers. I have never used google plus i must say i only use Facebook. I have Twitter but hardly use it.
Jeff Domansky's comment, April 9, 2013 1:29 PM
Great comments Sarah and Rutu. There's no question consumers don't want more junk pushed at them, especially in the form of "old" marketing and advertising. If your content is truly high quality, many consumers will welcome. But it had better be useful, entertaining or because the delete button is one second away.
jaynalocke's curator insight, April 16, 2013 10:52 AM

I love the term "socialnomics". It's one of those new words that just makes intuitive sense.

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Sponsors Now Pay for Online Articles, Not Just Ads

Sponsors Now Pay for Online Articles, Not Just Ads | Public Relations & Social Media Insight | Scoop.it

Articles in a series on Mashable.com called “What’s Inside” looked for all the world like the hundreds of other articles on the digital media site. But journalistically, they were something very different.


The articles, about technology topics in a wide variety of products, including modems and theHubble Space Telescope, were paid for by Snapdragon, a brand of processor chip made by Qualcomm, and the sponsor of the series. Most were even written by Mashable editorial employees.


An article on Google Glass technology was shared almost 2,000 times on social media, indicating that readers may not have cared, or known, if it was journalism or sponsored content, although the series was identified as such.

Advertisers and publishers have many names for this new form of marketing — including branded content, sponsored content and native advertising. Regardless of the name, the strategy of having advertisers sponsor or create content that looks like traditional editorial content has become increasingly common as publishers try to create more sources of revenue....

Jeff Domansky's insight:

Not everyone likes the new direction of native advertising or brand journalism. See Andrew Sullivan comments at end of piece.

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Robert Kempster's curator insight, April 9, 2013 11:00 AM

Worth knowing for anyone that has interests in online marketing and or blogging.

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5 emerging social networks PR pros must know | PR Daily

5 emerging social networks PR pros must know | PR Daily | Public Relations & Social Media Insight | Scoop.it

Right now, your head is likely buried in projects involving established social networks such as Facebook and Twitter. Sometimes you need to take a breath and see what else is out there—to forecast the popular social networks of tomorrow. 

We’re not talking Instagram or Tumblr; you know about those sites. We’re also not suggesting Facebook is going to evaporate. It’s not going anywhere for now. 

But, for one reason or another, the following five sites are, at the very least, worth knowing....

Jeff Domansky's insight:

Good post by Michael Sebastian at PR Daily. He also offers reasons why you, especially PR and marketing, should care.

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