Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Study Finds Americans Lead World In Ability To Justify Unnecessary Purchases

Study Finds Americans Lead World In Ability To Justify Unnecessary Purchases | Public Relations & Social Media Insight | Scoop.it

NEW YORK—A study published Thursday by the McKinsey Global Institute confirmed that American citizens lead the world in the ability to justify needless purchases, a finding that extended across all consumer categories, from electronics, to food items, to motor vehicles.


“When it comes to rationalizing a third flatscreen television, defending the bulk purchase of sale items, inventing reasons to upgrade a cable package, and categorizing any purchase as an ‘investment,’ we discovered that consumers in the U.S. are more than five times as proficient as their counterparts in other countries,” said researcher Peter Cahill, citing the roughly $100 billion per year that Americans justify spending on cell phones that are less than a year newer than their existing model, shoes with pockets for each toe, brand-name allergy medicine, in-home soda machines, apps, coconut water, collector’s edition DVDs, and thousands of other goods and services....

Jeff Domansky's insight:

Recommended reading from The Onion for marketing, PR and content marketing pros.

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The Future of Digital Marketing is Already Here

The Future of Digital Marketing is Already Here | Public Relations & Social Media Insight | Scoop.it

The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.


... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”


This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....

Jeff Domansky's insight:

Trending. Back to the future when it comes to advertising.

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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Public Relations & Social Media Insight | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.


Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.


OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....

Jeff Domansky's insight:

Interesting research on how storytelling affects your brain and why it matters to marketing.

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Jeff Domansky's curator insight, June 10, 2014 1:12 AM

Interesting research on how storytelling affects your brain and why it matters to marketing.

Kavita Sahgal's curator insight, June 10, 2014 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 2014 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

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Unique packaging designs: Box Bottle Bag edition!

Unique packaging designs: Box Bottle Bag edition! | Public Relations & Social Media Insight | Scoop.it

Today, we thought we would highlight some of the amazing packaging designs featured in Andrew Gibbs’ Box Bottle Bag: The World’s Best Package Designs from TheDieline.com – one of our favorite recent design books.


Gibbs does a great job seeking out and discovering the “very best” packaging designs out there, which he categorizes as one of six style types: Luxe, Bold, Crisp, Charming, Casual, and Nostalgic. Let’s take a look at each of these categories and try to find out why they work....

Jeff Domansky's insight:

Creativity with your coffee.

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Tasz Neocork's curator insight, June 2, 2014 3:52 AM

Talking about wine packaging, Neocork wine cork provides and unbeatable printing surface on the wine cork. High definition printing, improving by far the rest of wine corks. Customers will appreciate better all wineries' marketing and branding actions. 

https://yzenith.com's curator insight, June 4, 2014 10:07 AM

Authentic Chinese Recipes

http://yzenith.com

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What If Billboards Advertised Art Instead Of Stuff You Don't Need?

What If Billboards Advertised Art Instead Of Stuff You Don't Need? | Public Relations & Social Media Insight | Scoop.it

...If you happen to be on a road trip this August, driving down a highway through the middle of nowhere in North Dakota or New Mexico, you may suddenly see a giant modern painting at the side of the road in between fast food ads. In suburban malls, classic photographs will replace posters advertising movies or mobile phones. In cities, art will sprawled across buses and subway posters. All around the country, 50,000 billboards that normally try to sell something will be transformed into art.


Art Everywhere US is the American version of a project that began last summer in the U.K., where 22,000 billboards and poster sites were covered with British art. The event this year will be the largest outdoor art show that has ever happened....

Jeff Domansky's insight:

What a great project! The largest outdoor art show that has ever happened will roll out across the US this August. Watch for it, coming to a mall, roadside, or...

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malek's comment, May 28, 2014 12:01 PM
will be kind to eyes
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When Old Marketing Terms Hurt New Marketing Strategies | MediaPost

...Looking at dollars in ad spend or marketing support is not indicative of the actual effectiveness of a marketing program. But neither is reducing non-working marketing dollars. In fact, reducing this number may be an indication of being less efficient, and it should be actively discouraged as a strategy for P&G or any other marketer to improve their marketing bang for their buck.


For those wondering “What the heck are non-working dollars?” I’ll explain: All money spent on consumer-facing activities is classified as working dollars (think of paid media spend, sponsorships, in-store activation, etc.). All dollars spent before anything reaches consumers -- like TV commercial production cost, content creation development cost, but also agency fees, strategy development and research, etc. -- is classified as “non-working.”...

Jeff Domansky's insight:

Good look at the challenge of marketing budgets.

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Arslan Chaudhary's curator insight, May 19, 2014 2:17 PM

(http://hintamobile.com/)
Are you looking for new mobile and their specifications and
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visit
(http://hintamobile.com/)

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Why do you need a brand strategy?

Why do you need a brand strategy? | Public Relations & Social Media Insight | Scoop.it

Why do you need a brand strategy?


A brand strategy can take what people know and believe about your business to new levels. Active brand management takes a valuable asset that may now be largely underused, and turns it into a powerful competitive weapon. Regardless of how sophisticated your current approach to branding is, your business has a “brand” today, though you may have acquired it by default.


Simply by being active in the marketplace, your business will have accrued a reputation, a level of fame, and a degree of notoriety (for better or worse) with your customers, and within your industry.A brand strategy will take all that value and put it to work in new ways....

Jeff Domansky's insight:

Good thoughts on how to extend your brand value.

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The Social Consumer Research Study | Social Media Today

The Social Consumer Research Study | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large.


How do companies break through the incredibly high volume of marketing noise to sustain awareness, relevance and preference with consumers?  What do consumers care about — and respond to most positively through their actions and choices — when it comes to brand engagement?  If consumer loyalty and advocacy are signs of trust, what shapes trust between consumers and a company or brand?  What are the characteristics and motivations of the social consumer? What moves them from likes to  wants to needs to love it, gotta have it?


Our view is this: consumer choices are increasingly driven by new factors of influence which are not entirely driven by the image that a company markets or projects , but rather, through the demonstrated impact of its actions and behaviors. This is core to our hypothesis about what motivates the social consumer to act....

Jeff Domansky's insight:

Research looks at the new impact of social media on consumer buying habits.

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Learn From The Best: 3 Brands That Are Nailing It On Pinterest

Learn From The Best: 3 Brands That Are Nailing It On Pinterest | Public Relations & Social Media Insight | Scoop.it
Gaining momentum on Pinterest isn't easy. It takes time, patience, and a well thought out strategy. This post is not about tips that will get you there, though. We've been through those before.To get good results, you need to see things for yourself, not jut read theoretical tips. The brands below are doing everything right, showing us how Pinterest should really be done. Learn from them!...
Jeff Domansky's insight:
Here's how: Pinterest rocks it when it comes to social marketing.
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Stunning Shades of Grey in Web Designs | SmashingApps.com

Stunning Shades of Grey in Web Designs | SmashingApps.com | Public Relations & Social Media Insight | Scoop.it

A grey website design looks very professional and gives a very neat and sophisticated feel. Grey is one of the most widely used colors in web designs because it is a neutral color that is a perfect option to be used for website backgrounds.


Here, we are presenting a creative and inspirational collection of some clean grey website designs for you. All the website designs presented in this collection are handpicked. This means we have spent hours in finding out the best and creative grey website designs. We went through hundreds of websites to find the cream of the crop. Enjoy!

Jeff Domansky's insight:

Enjoy this website design creativity from Smashing Apps.

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800+ Free Email Marketing Templates To Use For Your Business | UpCity

800+ Free Email Marketing Templates To Use For Your Business | UpCity | Public Relations & Social Media Insight | Scoop.it

Ready to kick off your email marketing campaign? After our list of 25 free (or cheap) email marketing web apps on Tuesday, you should be ready to roll! But wait—you need a kick-a&$ template first. Most email applications let you choose from one of their available templates or add your own custom code. If you’re leaning towards the code-your-own route but aren’t quite sure where to start, a ready-made but customizable template is the perfect jumping off point.


Of course, many of those rocking email marketing applications we told you about the other day offer free templates for their customers to use. But you might choose to look around if you don’t quite find what you’re looking for. Here are a 10 impressive resources offering up some fancy email designs (more than 800 templates combined!) for your use—in any email application....

Jeff Domansky's insight:

It's a content marketing motherlode from UpCity. 

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain | Public Relations & Social Media Insight | Scoop.it

If you're regularly on our blog, you know that we love SlideShare presentations. What better way to display valuable pieces of information than through a visual format like a SlideShare?


Last year we posted an article about 20 inspiring SlideShare presentations  we wanted to share with our audience. Well, we can't get enough. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out....

Jeff Domansky's insight:

What a great collection of excellent SlideShare presentations on marketing! Recommended viewing. 9 / 10

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9 Words to Make Your Nonprofit’s Content Stand Out

9 Words to Make Your Nonprofit’s Content Stand Out | Public Relations & Social Media Insight | Scoop.it
In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a language study by Jen Shang, a psychologist who studies philanthropic behavior uncovered nine agitators Americans use to define a good person:
  1. Kind 
  2. Caring 
  3. Compassionate 
  4. Helpful 
  5. Friendly 
  6. Fair 
  7. Hard-working 
  8. Generous 
  9. Honest 
Jeff Domansky's insight:

Great insight for nonprofit communications and fundraising.

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INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much

INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much | Public Relations & Social Media Insight | Scoop.it

... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. 


Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.

Jeff Domansky's insight:

Advertisers are spending way too much trying to reach millennial males. A shift in marketing thinking is critical.

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This Reality Just Ruined Everything. I Knew Advertisements Lied... But This Is Crazy.

This Reality Just Ruined Everything. I Knew Advertisements Lied... But This Is Crazy. | Public Relations & Social Media Insight | Scoop.it

I can't believe this.Yes, advertisers lie. Or at least bend the truth a little. Everybody knows that, right?


WRONG. People expect to get what what they see on the billboard, but what they don’t know is that it’s impossible. I mean seriously, have you ever wondered why a Big Mac looks 1000% percent better on TV than what you get at the 2am drive thru?


A new infographic from Finances Online reveals just how far companies will go to make their products seem more appealing – from replacing actual ice cream with mashed potato for a more solid appearance to using motor oil for honey or syrup.


To show the disparity between common ads and actual products, Finances Daily compared popular food, hotel and fashion brands, revealing how different the ad images can look from actual items.....

Jeff Domansky's insight:

Now that's a reality check!

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