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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
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How To Build The Perfect Pinterest For Business Profile Infographic | Business 2 Community

How To Build The Perfect Pinterest For Business Profile Infographic | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. Hmm. More businesses are truly becoming crafty with their use of by Pinterest for business … and I do not mean the crafty use of yarn and baskets. 25% of the Fortune Global 100 companies leverage Pinterest for business, the 3rd most popular social network in the US, because of the 98 minutes per month those users spend browsing and engaging with the platform and their brands.

 

This high adoption rate of using Pinterest for business is key for your company, no matter what industry you are in. The platform drives traffic to your website, blog or e-commerce site, which is key to company’s success. So, if Pinterest has the potential to drive critical traffic to your site, then plan to co-opt this native behavior to take advantage of the incremental site traffic to help increase your sales and leads!...

Jeff Domansky's insight:

Pinterest possibilities by following this blueprint for success.

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Do You Know Where Your Clients are on Social Media? | Business 2 Community

Do You Know Where Your Clients are on Social Media? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Today, I would turn that message around and say the following: Do clients know you are on social media? I would follow-up with a few other questions. Do they know where to find you? Are they interested in what you are talking about? Believe it or not, you and your company are the news. Everyday, you have the opportunity to bring the news to your clients and prospective clients. It’s time to start making quality news, not noise. There is a difference....
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10 Reasons Social Media Has Peaked. 8 Reasons That’s a Relief | Business 2 Community

10 Reasons Social Media Has Peaked. 8 Reasons That’s a Relief | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked....

Jeff Domansky's insight:

Great counterpoint and answers to whether social media has peaked.

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Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Business 2 Community

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Every year, Social Media Examiner comes out with its annual social media marketing report, based on feedback provided by thousands of marketers in North America and Europe mostly. One question specifically asks what marketers are most concerned about in social media, or wish to learn more about. In 2009 & 2010, social bookmarking was the key topic, Facebook was the big topic in 2011 while Google+ was the biggest one in 2012. What about 2013?

 

This year, 62% of marketers want to know more about… blogging! It may sound surprising at first, knowing blogging is not particularly recent compared to other social media or collaborative networks. Yet, since blogging is at the heart of any good content marketing strategy, knowing how content is becoming key thus explains the growing importance of this tactic in the marketing communications toolkit. It also ties in to ways of reaching out to influencers, specially when one realizes that 86% of social media influencers blog, according to Technorati.

 

Thus, if a brand wishes to reach out to industry leaders and influencers, or if you are a personal brand or company that wishes to establish thought-leadership and credibility, blogging is certainly a key tactic that contributes to a strong digital brand and content marketing approach. Somewhat ironic to see blogging coming back as a key tactic, after more than a decade in existence, but as some folks say: blogging provides the fire, while social media is the fuel to make it spread!...

Jeff Domansky's insight:

Blogging is back in style for marketers. And why not?

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The Store Is Media And Media Is The Store

The Store Is Media And Media Is The Store | Public Relations & Social Media Insight | Scoop.it

...You see, what’s actually evolving is a new and far more complex role for the store, and online brands like Google, Bonobos and Warby Parker are affirming it, as they each embark on creating their own, branded, physical stores. They along with a growing number of other online pure-plays recognize that in order to “fully actualize” their brands, they need to animate a physical presence and visceral experience for their consumers, not to move products but more critically, to move hearts and minds – to sell the idea, essence and values of the brand – all of which has more traditionally been viewed as the role of media. Which brings us to a critical point....

Jeff Domansky's insight:

Retail has been disrupted by social media. Now what?

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Why I Say "Digital First" - Doktor Spinn

Why I Say "Digital First" - Doktor Spinn | Public Relations & Social Media Insight | Scoop.it
Digital First is the new paradigm of marketing, because if marketing works well in the complex world of social media. it works everywhere else as well.... ... if you look at the simplified model below, if it works in digital, it’s easy to make it work elsewhere as well. Digital is the best representation of how communication flows through a society that we have to date....
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Social media doesn't work for Small Businesses? | Intelligent Head Quarters

Social media doesn't work for Small Businesses? | Intelligent Head Quarters | Public Relations & Social Media Insight | Scoop.it

...About 61% of small businesses don’t see any return on investment on their social-media activities, according to a survey from Manta, a social network for small businesses. Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have decreased their time.

 

What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey.”

 

While the stats give food for thought, is it true to say that social media does not work? Magda Hercheui from the guardian writes: “Social media platforms have huge potential to foster innovation in businesses of any size. They offer a space in which companies and individuals can benefit from having access to creative clusters of professionals who are willing to share their ideas. However, this creative stock of ideas is very difficult to properly exploit, because there is also a huge level of fragmentation: the conversations are going on everywhere, all the time, and it can seem that you need significant resources to explore these virtual spaces properly.”...

Jeff Domansky's insight:

If it's not working, you're doing it wrong  or you need help.

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Jared Hawkins's curator insight, April 22, 2013 1:56 PM

This article shows that social media doesn't really benefit those small businesses that keep our economy running, but instead they benefit the large business chains like McDonalds and Microsoft. We need these small businesses to survive. They are the back-bone of our society.

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It's Time for Truth on Social Media | Mashable

It's Time for Truth on Social Media | Mashable | Public Relations & Social Media Insight | Scoop.it

It’s no longer just journalists delivering information. With social media, the power of information-sharing now rests in the hands of everyday people.... "Contrary to conventional wisdom, one actually has more access to evidence with social media than traditional off-line sources." In some instances, perhaps this is a good thing. But this week, that "evidence" became fodder for hasty accusation, as Redditors attempted to crowdsource the investigation and identification of the Boston Marathon bombers.

 

As the week played out, it became apparent the Reddit search would not trump the one led by authorities. Verification Required Unfiltered information, without context or verification — usually the job of journalists — can be dangerous, as Storyful founder Little points out: When I was a young TV journalist, the phrase ‘golden hour’ meant the early evening light that bathed faces and landscapes in a warm forgiving glow. As a social journalist, I've started to use the term in a different way. I now think of the golden hour as the time it takes social media to create either an empowering truth or an unstoppable lie, when a celebrity death trends on Twitter or an explosive video surfaces on YouTube. In other words, when journalism can matter most....

Jeff Domansky's insight:

Journalism and social media are a challenging combination. 

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What is Digital PR? - Rock The Status Quo | Carrie Morgan

What is Digital PR? - Rock The Status Quo | Carrie Morgan | Public Relations & Social Media Insight | Scoop.it
...One of the first questions that was asked was this: How do you define digital PR and what strategies are vital for success? PR has changed massively; it isn’t just about media relations and churning out press releases like it used to be a decade ago. Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online. News can be spread further, faster, and more directly to a specific target audience than ever before in history. It allows us to maximize news like never before. Instead of being satisfied with a single placement, your news can be shared exponentially....
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Hertz Is Now Using Twitter To Resolve Customer Complaints

Hertz Is Now Using Twitter To Resolve Customer Complaints | Public Relations & Social Media Insight | Scoop.it

Great social business case study... Herz is the first car rental company to integrate social customer service into its business. Customers can now resolve service problems by tweeting at the brand.

 

"It is time to get over this misconception that brands can ignore tweets about their brand because social media is relatively inconsequential in comparison to other channels like phone or email," said Joshua March, CEO of Conversocial, the company working with Hertz....

Jeff Domansky's insight:

Hertz is quickly becoming a "social business" to the delight of its customers.

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How to Unleash the Power of Content | Business 2 Community

How to Unleash the Power of Content | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention.... It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares. The Web landscape has provided the means for everyone to become a publisher. So your competition is everyone with a smart phone, a blog and a website. At last count there were 1 billion smart phone users, 550 million websites and 300 million blogs. That’s a lot of competition! Social networks have allowed us to not only create content but reach a global audience. But shouting at 2 billion people who have internet access is hard. But you don’t have to reach everyone, just those that care about your type of information. It might be feline lovers who want see cats cats in pyjamas or pet owners that love dressing up their dogs in tights. Social platforms such as Twitter allow us to speak to our tribes, fans and followers that are interested in your topic of choice. Keep it focused and the battle for attention is much easier....
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PR Fail: Two Million Reasons Why Candy Does Not Make You Fat | Flack Me

PR Fail: Two Million Reasons Why Candy Does Not Make You Fat | Flack Me | Public Relations & Social Media Insight | Scoop.it

... There's something more current, like the GOP hiring a PR strategist to educate America that it is not the "stupid party." Perhaps you remember the infamous case study of "Big Tobacco" hiring top-dog lobbyists to tell Congress that smoking doesn't kill people...stupid people jonesin' for a cigarette kill themselves.

 

And now there's this, brought to us by the National Confectioners' Association. This is the proud D.C.-based organization that is breaking open its big piggy bank to the tune of $2 million (put your pinky up to your mouth when you say that) to tell D.C. — wait for it — that candy doesn't make you fat. ...

Jeff Domansky's insight:

Let the BS begin with this ill-conceived public affairs program. 

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12 Roles Essential to the Future of Content Marketing

12 Roles Essential to the Future of Content Marketing | Public Relations & Social Media Insight | Scoop.it
It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future.... ...As Robert Rose says, “In many businesses (especially in B2B), the marketing department is an order-taking, tactical function that runs on the hamster-wheel of demand generation, trying to keep up with “client” orders for new collateral, press releases, case studies and, at times, marketing-qualified leads (MQLs).” If our new call to arms is around creating and growing owned audiences, it’s clear that our marketing skill sets may be, well, a bit out of date. The new roles of content marketing While there is no perfect structure for a marketing organization, it’s apparent that we are starting to see marketing departments transform themselves into publishing organizations. And with that transformation comes a shift in the key business roles that marketers must now fill. Don’t think of the list below as new job titles, per se, but rather as the core competencies that need to be accounted for across the enterprise...
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Agnes Furst's curator insight, August 12, 2013 6:30 PM

Some pretty cool ideas about a brand new marketing department layout.

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Who Are The Best Marketers? - Forbes

Who Are The Best Marketers? - Forbes | Public Relations & Social Media Insight | Scoop.it

Who are the best marketers out there right now? Who are the leaders shaping the way businesses interact with their customers and the marketplace? Big questions, right?

 

...Put best is how Lisa Gevelber, VP of Marketing for Google and one of the Council Members put it, “it’s about moments that matter. It’s when brands bring the right message at the right time through the right channel to the right customer. It’s no longer pushing out generic messages but instead, delivering relevant, helpful information. As marketers, we’ve always wanted to do that. Now it’s really possible. Things like mobile devices allow us to tailor a message to a person’s context (like location or time of day) in a way that’s more useful to users than has ever been possible. The new digital world has brought greater speed, better data, incredible technology and new creative palettes – they all give marketers a huge helping hand. Our goal is to reach customers with engaging and useful experiences they’ll love, remember, and spread.”

 

Who Are These Marketers on the Forefront? This year’s finalists are included below. To find out who the winners are, you need to wait until April 25th. Congrats to this year’s finalists!...

Jeff Domansky's insight:

Lots to learn from these digital marketing leaders and award nominees...

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Google Launches New, Dedicated iPhone App For Business Owners -- AppAdvice

Google Launches New, Dedicated iPhone App For Business Owners -- AppAdvice | Public Relations & Social Media Insight | Scoop.it

Google has just launched a new app that business owners will find incredibly useful. Google has just launched a brand new application called Google Places for Business in the App Store.

 

The app allows users to connect their business with Google Search, Google Maps, and Google+ from an iPhone or iPod touch, and is free to download and install. Thanks to this new application, it’s now easier than ever for owners to promote their business online.

 

In Google Places for Business, users can not only check on their online business listing, but also have the option of updating the details of their business on the go, directly from an iDevice....

Jeff Domansky's insight:

Marketers will want to check out Google's new app - Google Places for Business.

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A Powerful Tool to Curate and Create Great Content that Google Loves | Jeffbullas

A Powerful Tool to Curate and Create Great Content that Google Loves | Jeffbullas | Public Relations & Social Media Insight | Scoop.it

...Shuttlerock is a white label photo and content sharing platform embedded on your website. It allows you to generate, curate and publish photos and stories. It means that your website is no longer one dimensional; it’s now multi-dimensional using customers, staff and partners and their social channels to bring your site to life.

 

What are the key benefits? The platform was born out of the frustration of creating content and engagement at scale. Here are the key benefits that highlight how it it will assist you with the marketing of your business on a social web that craves fresh unique content.

- More high quality engagement leading to more sales. This is created by the generation of ‘real’ content from ‘real’ people. This “is” content marketing.

- Better interaction with customers AND their friends: a social platform on “your” website. And more control of the customer relationship, content and conversations.

- Creates an on-going source of fresh content which you can share to your company’s social channels.

- Higher search engine rankings. Search engines require fresh content and they rate the social conversations that Shuttlerock encourages.

- Helps you build a valuable email list of your customers and their friends....

Jeff Domansky's insight:

A very promising though pricy curation tool. If you have budget, it's worth exploring for its powerful features and simplicity

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Infographic: 36 Rules of Social Media - Marketing Technology Blog

Infographic: 36 Rules of Social Media - Marketing Technology Blog | Public Relations & Social Media Insight | Scoop.it
This infographic is a collection of the rules published in the September edition of the magazine. I still wouldn’t call these rules as I’ve broken a few of them and still gotten results… but I would highly recommend this as a great collection of tips to improve your social marketing efforts....
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The Future of Business: Six Layers of Customer Engagement | Business 2 Community

The Future of Business: Six Layers of Customer Engagement | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Mark Schaefer explores the “six layers” of customer engagement....
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How Social Media Affects Buyers Decisions | Caroline Baxter

How Social Media Affects Buyers Decisions | Caroline Baxter | Public Relations & Social Media Insight | Scoop.it

Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Get the results from a consumer survey conducted in the US showing how social media affects shopping decisions.

 

Two key stats shared here instantly grabbed my attention:

1. 37% of consumers visited a brand using their mobile phone.

2. 73% said that Facebook contributed to their buying decision

 

This re-enforces my current business advice for local business owners that mobile marketing and Facebook business pages are essential for brand awareness campaigns and for growing audiences....

Jeff Domansky's insight:

Valuable business perspective on social media and social marketing trends. 

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The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics | Social Media Today

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics | Social Media Today | Public Relations & Social Media Insight | Scoop.it
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers....
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Caribou Coffee Brews Social Media Crisis | Social Media Today

Caribou Coffee Brews Social Media Crisis | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Caribou Coffee’s announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age. 

Jeff Domansky's insight:

Not only that, mixing marketing with layoffs is just bad social media and marketing practice. Lots bad PR lessons in this tempest in a coffee pot...

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Stop Blogging, Stop Marketing. It’s Not Working | ClickZ

Stop Blogging, Stop Marketing. It’s Not Working | ClickZ | Public Relations & Social Media Insight | Scoop.it

This may sound outrageous, but – stop blogging. And for that matter, stop marketing too. Trust me on this. I’m about to share a secret that will make your online business FUN again… See the photo above? That’s me on the left, enjoying a slice of pizza in Atlanta with several people from my Private Brainstorming Group. I like to attend events and meetups around the world every chance I get, and meet people in person that I’ve gotten to know online through my work. It has really personalized my business! And that leads me to this HOT tip that could make a BIG difference in yours… Stop blogging, Stop Marketing, and Start Talking....

Jeff Domansky's insight:

Talking? Maybe it could work?

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5 Content Creation Lessons From Journalists | Business 2 Community

5 Content Creation Lessons From Journalists | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

While there are major differences between content marketers and journalists, the two groups do have one important thing in common: They want to make their writing the best that it can possibly be.

 

This requires a whole lot more than just writing nice turns of phrase. It requires doing research, reading widely, and interacting with others. So with that in mind, we’ve outlined 5 things that content marketers can learn from journalists...

Jeff Domansky's insight:

Content marketers can learn a lot from journalists. 

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How to Build a Content Marketing Machine: Part I | Business 2 Community

How to Build a Content Marketing Machine: Part I | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
... Now as it’s clear in 2013 writing a blog post or sticking some articles online with backlinks to your website is no longer enough for managing your brand online. Marketers need to create content which is great, unique and that too in huge amounts on a regular basis. Marketo and Kapost have done a wonderful job in preparing this ebook. Now have a look at this picture. Here they have identified the 7 steps from planning to measuring your results. The steps identified in the picture above are as follows: Plan Team Ideas Production Audience Development Conversion Measure +Optimize Now let’s discuss each of these steps in detail...
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1 Simple Trick that Can Increase your Blog Post's Social Reach Tenfold

1 Simple Trick that Can Increase your Blog Post's Social Reach Tenfold | Public Relations & Social Media Insight | Scoop.it
So you wrote a blog post, but what can you do to get even more reach? Try reaching out to people you mentioned in your post to increase total reach tenfold. ... It’s no secret that pushing out blog content via social media is the go-to method for helping it achieve this visibility. What many bloggers don’t know, however, is that there is a very simple way to potentially increase your blog posts social reach tenfold… I call it a trick because a surprising number of bloggers aren’t actually utilising it, but in-fact it’s more of a common sense way to leverage social media to distribute your message. In a nutshell, all you need to do is reach out to people you’ve mentioned/linked to in your posts to let them know that they feature via social media. This encourages them to either thank you, share or retweet your message (or post itself); actions that their own fans or followers will see and become curious about, eventually leading them to check out your post themselves and, better still, share again. You see how the reach is increasing?...
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Min Kim's comment, April 21, 2013 12:30 AM
Hi, Jeff. Thank you for sharing. I will rescoop it!
Ji Woong Jang's comment, April 21, 2013 3:23 AM
oh...my senior...you're still utilizing Scoop.it..I just curated through NMT class~ I will also try to utilize for good~, See you soon bro~
Jeff Domansky's comment, April 21, 2013 4:30 PM
Glad it was useful Min.