Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Journalism startup Latterly doesn't care about page views one bit

Journalism startup Latterly doesn't care about page views one bit | Public Relations & Social Media Insight | Scoop.it

Next month, an earnest journalism startup called Latterly will embark on a bold experiment: whether it’s possible to run a business solely based on releasing high-quality nonfiction stories to the world.


Based in Bangkok, Thailand, Latterly will publish four new elaborate works of narrative journalism — with characters, plot, conflict, resolution, and all — on its website every month. The startup will charge readers $3 per month or $8 for a three-month subscription....

Jeff Domansky's insight:

Journalism startup Laterally is an interesting experiment. Let's hope it survives.

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Nathan Bachynski's curator insight, October 15, 2014 11:31 AM

Complete opposite end of the spectrum from a normal startup. It's an interesting take on developing a new product and getting the word out there.

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How to Increase Your Conversion Rate With Social Media | Neil Patel

How to Increase Your Conversion Rate With Social Media | Neil Patel | Public Relations & Social Media Insight | Scoop.it

Do you need to bump up your conversion rate?


VHave you put social media front and center to help you do that?


The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social.


In this article you’ll discover three ways you can use social media to enhance your conversion rate....

Jeff Domansky's insight:

Do you need to bump up your conversion rate? Neil Patel shows three ways you can use social media to enhance your conversion rate.

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Best Infographics of the Year: Nate Silver on 3 Keys to Great Information Design

Best Infographics of the Year: Nate Silver on 3 Keys to Great Information Design | Public Relations & Social Media Insight | Scoop.it

"More isn't always better: no more in information design than in poetry..."


Nate Silver, the author of The Signal and the Noise, considers the two factors that make an infographic compelling — providing a window into its creator’s mind and telling a story that “couldn’t be told in any other way.”


He writes:

Design has traditionally been seen as a field for “right-brained” types: those who think visually and spatially rather than with symbols like words and numbers. But modern information design is equal parts art and science, form and function, architecture and engineering. It combines the best of at least three fields of achievement: aesthetics, technology, and journalism.


By aesthetics, I mean all the usual things, but especially proportionality. For information designers, this quality is not so abstract as it might be in other mediums. Their goal is tangible: to convey as much information as possible given some set of constraints....

Jeff Domansky's insight:

Great exploration of infographics by Maria Popova at BrainPickings. Highly recommended   9.5/10

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8 Formatting Tips for Creating the Perfect Book Design

8 Formatting Tips for Creating the Perfect Book Design | Public Relations & Social Media Insight | Scoop.it

Page design is a fine art, but don’t despair. Even if you aren’t a professional designer, there are simple things you can do to make your pages look more polished.


Pull any bestseller or classic off your shelf and you’ll see all of the following principles brought into play. Use them yourself, and your book will belong with the best....

Jeff Domansky's insight:

Publishing your first novel but not a book layout guru? Eight tips to help you design and format your first novel.

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María Dolores Díaz Noguera's curator insight, October 14, 2014 1:38 PM

8 Formatiing Tips for Creating the Perfect Book Design

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Can You Say "I'm Not Here To Talk About That Topic?" | Mr Media Training

Can You Say "I'm Not Here To Talk About That Topic?" | Mr Media Training | Public Relations & Social Media Insight | Scoop.it

If reporters break their promise to you and ask about a topic they promised they wouldn't, can you say "I'm not here to talk about that topic?"


...Maher’s responses made me think about a question we hear a lot during our media training sessions: What should I do if I’m asked a question about a topic I wasn’t originally booked to speak about? Do I have to answer it, or can I insist on speaking only about the topic we agreed to discuss in advance?...

Jeff Domansky's insight:

Brad Phillips shares how to stay in control of a media interview.

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Amanda Nadon-Langlois's curator insight, October 14, 2014 10:06 AM

As a PR professional in training, I somewhat agree with this article. Refusing to answer by saying "no comment" or something of the sort, will cause for speculation. However, I agree that giving a short answer and moving away from the topic is great advice. 

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Survey: Social Media to Influence Half of Holiday Shoppers

Survey: Social Media to Influence Half of Holiday Shoppers | Public Relations & Social Media Insight | Scoop.it

According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year.


The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250 annually on e-commerce. Among other things the survey found that “1-in-3 shoppers will do more than 50 percent of purchases via mobile devices.”


This is a statement of intention that needs to be qualified accordingly. But it indicates the degree to which shoppers are increasingly open to mobile (smartphone, tablet) purchases.


Social media experiences are also gaining in their influence over consumer shopping behavior according to the survey....

Jeff Domansky's insight:

Mobile and social shoppers on aisle ten according to researchers.

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OXY GREY's curator insight, October 14, 2014 3:26 AM

Bonne étude sur l'état du "social media" dans les décisions d'achats sur "mobile devices" aux Etats-Unis.

Marco Favero's curator insight, October 14, 2014 9:22 AM

aggiungi la tua intuizione ...

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Does the Consumer Confidence Index affect fashion trends?

Does the Consumer Confidence Index affect fashion trends? | Public Relations & Social Media Insight | Scoop.it

How can retailers optimize on the Consumer Confidence Index? We reveal patterns in color and pricing that change with the economic outlook.


With EDITD’s Color Analytics tools, it’s possible to view commercial activity by color. The lowest the CCI has been in the last ten months was December 2013, and the second lowest was February 2014.


Interestingly, products which sold out during those two months have something in common – there’s a huge dominance of black and grey tones. Certainly there’s some seasonality around this, but the activity in December is noteworthy – not only is this gifting and party season, but a time for sales. In February, as new season products arrive into store, it is usual to see some uplift in the palette – but with low CCI, none was evidenced....

Jeff Domansky's insight:

Simply put, when the Consumer Confidence Index drops, black sells!