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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
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Content marketing strategy: content formats in the new buyer journey

Content marketing strategy: content formats in the new buyer journey | Public Relations & Social Media Insight | Scoop.it

An in-depth overview of the changed buyer journey and how it fits with a content marketing strategy, content formats and buyer personas....

 

How the customer journey has changed and how content and social are involved We know the customer journey has changed. It includes more touchpoints via different channels than before or in many cases more contact moments via a limited number of touchpoints.

 

The idea of touchpoints originated in the CRM world and is now used by many large organizations. You can read a bit more about it here and view some typical graphical representations here. There are also tools to map the different touchpoints and customer experiences buyer personas have across their buyer journey.

 

So, the customer journey has changed. It has also become more ‘social’ in the sense that people use social mechanisms and networks than before. In B2B marketing most searches for content in the buying journey start on search engines. But, as lots and lots of research (ITSMA, BuyerSphere, etc.) and actual customer interviews by smart B2B marketers such as Kristin Zhivago have shown, many B2B buyers now use social, look more for content during their journey (hence the importance of content marketing) and are what we like to call “empowered”....

Jeff Domansky's insight:

Content marketing Has a critical role to play in the "buying journey" of new consumers.

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Pinterest Tools: Why You Should Give PinAlerts A Try

Pinterest Tools: Why You Should Give PinAlerts A Try | Public Relations & Social Media Insight | Scoop.it

Using Pinterest as part of your digital marketing strategy? Give PinAlerts a try to help you monitor Pinterest activity and gather a wealth of valuable data....

 

We often manage Pinterest boards and campaigns for clients. A few months ago when our girl Jenny Rapson discovered PinAlerts, which helps monitor Pinterest, well, we were psyched. Launched in May 2012 and still in beta,

 

PinAlerts is a great tool for businesses of all sizes. If you’re using Pinterest for business purposes yourself and/or managing campaigns and boards for clients, we think you might want to check it out. Here’s a quick overview: As mentioned, it’s a nifty, free tool that allows you to monitor what’s being pinned to Pinterest from your website (or any other website you’re interested in monitoring). It’s a lot like Google Alerts but specific to Pinterest, which might make your life easier. And that’s always good. Using PinAlerts is as easy as filling out a form...

Jeff Domansky's insight:

This new tool may help you manage your Pinterest account much more efficiently. Worth exploring.

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Create a social media marketing plan | Advisor.ca

Create a social media marketing plan | Advisor.ca | Public Relations & Social Media Insight | Scoop.it

The steps and costs of integrating social media into your marketing strategy.....

 

When people hire me to help them integrate social media into their marketing strategies, the first step is drafting a comprehensive document that lays out the following:

- Target market

- What terms prospects use to search for them online

- Preferred social media platforms

- How they’ll brand them

- How they’ll drive traffic to their main website or blog

- How they plan to connect with followers

- A specific strategy for each network (you may post different content and have a different client base on Twitter versus LinkedIn, for instance)

- What their competitors are doing on these chosen platforms...

Jeff Domansky's insight:

Here's a really great outline for a marketing plan and it's most important components.

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Leon Thomason's curator insight, May 9, 2013 1:14 AM

Developing a media plan is a very vital part of any IMC campaign as is the need to integrate social media in the forever changing marketing environment. The first step is drafting a comprehensive document which addresses;

1. The target market

2. What terms prospects use to search for them

3. Preferred social media platforms 

4. How they'll brand them 

5. How they'll drive traffic to their main website/blog

6. How they plan to connect with followers 

7. Specific strategy for each network

8. What competitors are doing

 To fully adapt this strategy of developing a media plan for online market it is important to evaluate its effectiveness and efficiently in order to make changes where need be.

Wincy Cai's comment, May 9, 2013 4:52 AM
Social media can be an incredible tool for any business. Developing a media plan will helps determine all the factors business needs to take into consideration before deciding on a media strategy.
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The answer is Google Plus. Now what's the question? | Brightpath

The answer is Google Plus. Now what's the question? | Brightpath | Public Relations & Social Media Insight | Scoop.it

Google Plus is more than a social network. It is a platform with fingers in many pies....

 

Google Plus is a joke – incorrect. No one uses Google Plus – incorrect again. How can Google Plus be a social network when no one is socialising on it? – wrong on two counts.

 

Google Plus is now the second biggest social network According to statistics published by Global Web Index, Google Plus is now used by more people than Twitter and YouTube, in terms of social activity. The image below was also published on the Global Web Index report.

 

Why Google Plus is a force to be reckoned with

 

Google Plus is more than a social network. It is a platform with fingers in many pies. Refusing to use it is like refusing to dress for work. Let’s look at the many great things about Google Plus....

Jeff Domansky's insight:

Google+ just keeps on growing in size and potential. Marketers need to keep this channel in mind as they plan strategies.

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Peter (PJ) Fulcher-Meredith's curator insight, May 8, 2013 12:55 AM

Another voice in the Google+ Facebook debate.  My jury is still out.  But I do like where Google is going.  Facebook on its own appears a bit limited cpompared to the suite of tools that Google has to offer. Your thoughts?

Jeff Domansky's comment, May 18, 2013 2:46 PM
Hi Peter, I'm starting to use G+ more and recent changes make it even better. Over time it will be even more successful.
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Warren Buffett Twitter followers jump

Warren Buffett Twitter followers jump | Public Relations & Social Media Insight | Scoop.it

Legendary US investor Warren Buffett looks set to be one of Twitter's most followed users as thousands flock to follow him....

 

The "Sage of Omaha" could become one of Twitter's most followed. Users are flocking to follow him. Within ten minutes of signing up, 10,000 were following him and three hours later the numbers were climbing past 140,000. His first tweet, under @WarrenBuffett, was "Warren is in the house".

 

Mr Buffett, chairman and chief executive of Berkshire Hathaway, is famous for shunning new technology. Despite the surge of followers, Mr Buffett has not been active in seeking people to follow, with his page showing he was following no-one after three hours....

Jeff Domansky's insight:

First it was Bill Gates. Then Justin Bieber, the Pope and Rupert Murdoch. Now, God, I mean Warren Buffett has joined the ranks of Twitter. That's a big statement on how widely accepted this social channel has become.

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How Do You Define Great Content? | Ste Kerwer

How Do You Define Great Content? | Ste Kerwer | Public Relations & Social Media Insight | Scoop.it

Today I’d kind of like to open it up and talk about how you define “great content.” After all, that’s one of the popular buzzwords these days, along with “killer content,” “unique content,” and “engaging content.” They all pretty much go hand-in-hand, but they all mean different things to different people, and their meanings can vary from blog to blog....

Jeff Domansky's insight:

Ste Kerwer steps up and tries to help us define "great content."

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3 Ways for Floundering Agencies to Find Growth

3 Ways for Floundering Agencies to Find Growth | Public Relations & Social Media Insight | Scoop.it
Learn how to grow your agency through focus, education, and strategic client acquisition.... ...Ask most agencies what they do and you’ll get a similar response -- a list of things they can do, want to do, and might be able to do. It's a dizzying response to a basic question. And the answer has much larger consequences. Running an agency requires more clarity and focus, and without it, most communication firms move forward like they're stuck on those banned playground merry-go-rounds. There’s little chance for growth when you’re simply spinning. An agency loses an account and fires three people. It wins an account and brings on five new employees. It changes its branding every two years. It eliminates departments. It adds new services based on one client. There’s little stability, and its biggest selling point is the brands it has worked with. So, how you can stop the madness and point your agency toward growth?...
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Excellent Content Plus Genuine Engagement Equals Social Business Success | Social Media Today

Excellent Content Plus Genuine Engagement Equals Social Business Success | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Content marketing is no longer optional. Any company with a website can benefit from content marketing. With the current importance of social business practices, high-quality content is rewarded with a social media spotlight, amplified exposure and increased lead generation and conversion.

 

All content types are important—including tweets, blog posts, webinars, SlideShare presentations, infographics and premium content, such as whitepapers and ebooks. Social engagement is paramount. Whether it is a LinkedIn update, a reply to a Facebook comment or a long-form blog post, attention to detail and quality is essential. Social media success happens when top-notch content creation and true engagement converge. In fact, real marketing success of any kind calls for excellent content.

 

Social Media Marketing Social media marketing can be broken down into three major categories: original social content creation, social content curation and social engagement....

Jeff Domansky's insight:

Very thoughtful post on content marketing and trends. Recommended reading.

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Meet Vine's Most Creative Stop-Motion Animator | Mashable

Meet Vine's Most Creative Stop-Motion Animator | Mashable | Public Relations & Social Media Insight | Scoop.it

Khoa's colorful stop motion videos on Vine have boomed in popularity. Here's how he creates those six seconds of imagination....

 

If you stumble across across one of Khoa's reality-defying stop-motion vines, the first thing you'll ask is, "How in the world did he do that?"

 

Twitter launched Vine on Jan. 24. The next day, 23-year-old Khoa Phan created his first Vine, a simple five-shot video of a Keurig machine brewing a cup of coffee. This was the kind of thing most people were filming when Vine first launched — mundane videos of everyday occurrences. As is the case with Instagram, if users don't think creatively, posts quickly run humdrum.

 

Khoa, however, was not satisfied with the status quo of bland vines. It was his second vine that launched him into the spotlight. In it, he brings whimsical construction paper bubbles to life using stop motion, which gives the illusion that the bubbles are floating across the dark wood table. The bubbles pop to reveal a message: "Have a good day!" (a simple recurring message in his vines)....

Jeff Domansky's insight:

Vine keeps growing as evident in this colorful story on Vine innovator Khoa Phan. Woven into the profile are some creative tips on 6 second Vine videos.

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Régine Ballonad-Berthois's curator insight, February 24, 9:31 AM

Quelques exemples de ce que l' on peut faire avec l'appli vine.

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How Does Social Media Impact Shopping? | AllTwitter

How Does Social Media Impact Shopping? | AllTwitter | Public Relations & Social Media Insight | Scoop.it

How Does Social Media Impact Shopping? Did you know that 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impacted their purchasing decisions?

 

Moreover, 30 percent of social media shoppers respond better to brand offers when they have been reposted by a friend, and almost two-in-five moms (38 percent) are more likely to purchase from brands they “Like” on Facebook than other women. Social media has revolutionised many industries, and it’s greatest impact has perhaps been on the world of online commerce.

 

There’s still room for improvement, however, with competitive pricing, the ability to purchase online and delivery speed cited as the most important factors that determine a customer’s decision to purchase, with advice received via social media sites impacting just 18 percent of transactions....

Jeff Domansky's insight:

Great marketing insight into social media's impact on buying.

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How Not to Visualize Your Data | SEOmoz

How Not to Visualize Your Data | SEOmoz | Public Relations & Social Media Insight | Scoop.it

This is an ode to a data visualization I found on my box of tea. It's a perfect reminder of how we sometimes get carried away as marketers, especially as our tools make visualization easier. 

 

...I’m not attacking the company that made this, and I’m not going to “out” them here – their product is actually pretty great. I just want to use this visualization to illustrate some of the wrong ways to do things, in hopes that we can all raise our game a bit.

 

But It’s So Pretty! I admit – the earth tones are nice, and it’s not entirely unappealing. I guess, for a moment, it made me feel better about shelling out $11 for an ounce-and-a-half of leaves. Maybe that’s even good marketing, although I really doubt this 1” tall graphic on the back of the box has ever swayed anyone’s decision. I’m not trying to say that it’s an ugly picture. The problem is that it’s a pleasant distraction disguised as meaningful data.

 

The job of a data-visualization is to communicate an idea better than the raw data itself could. Of course, that also implies that there’s actual data behind the visualization. So, how do we get it wrong?...

Jeff Domansky's insight:

Get much better impact with your charts, infographics and charticles with these tips.

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The 7 Top Social Media Sites For Business (and why you want to use them) - Viralheat Social Media Strategy Blog

The 7 Top Social Media Sites For Business (and why you want to use them) - Viralheat Social Media Strategy Blog | Public Relations & Social Media Insight | Scoop.it

There is a lot of social media sites out there, but what are the differences between these platforms and why would businesses want to use each specific one?

 

Depending on your industry some might work better for you than others, but I believe that all businesses should be using these top social networks as much as they can.

 

Today, people are no longer turning to the yellow pages to find the services or products you offer, but instead they are doing a quick search online. Making sure you have a positive presence in the top social media sites is important. These are my personal thoughts and opinions on the seven top social media networks (by user base) and an idea of what type of content you might see and want to use on each one....

Jeff Domansky's insight:

This post nicely outlines the importance of social media channels and is a good reminder also that local and mobile are trends that small businesses need to appreciate and use.

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Jeff Domansky's comment, May 2, 2013 12:48 PM
Jonathan I agree that it's tough to convince business and professionals to use social media. There is some good research available to shows how big an influence social media is on purchasing goods as well as services.
Jonathan Martin's comment, May 2, 2013 2:05 PM
As always, most people tend to fear acting on something they do not fully understand. I make it my priority to start them with the basic (1 network) and build their social presence one step at a time.
Dan Thompson's curator insight, May 3, 2013 10:39 AM

Its very important for businesses to use social media because its the easiest way to get your message out. Almost everyones on facebook now so getting an ad on the site would reach so many users.

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8 Pinterest Boards Worth Creating for Your Business

8 Pinterest Boards Worth Creating for Your Business | Public Relations & Social Media Insight | Scoop.it

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start....

 

In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards....

Jeff Domansky's insight:

Excellent advice on how to get Pinterest to work better for you. if you're new to it, these are really practical tips to start.

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Janis Borgueta's comment, May 2, 2013 7:59 AM
Pinterest is one of the fun parts of social media. Be careful not to get lost in the process as it can be a great time suck. With a bit of discipline though it has been able to open doors and generate a couple of conversations for me. Many people use it and don't see it as a sale pitch if done properly. Read this as it is most helpful
Jeff Domansky's comment, May 2, 2013 12:55 PM
Janis, totally agree that it's important to budget and allocate your social media time well. Pinterest D. be a great tool for certain types of products or business. Comment appreciated.
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Why Online Reviews Matter | Social Media Today

Why Online Reviews Matter | Social Media Today | Public Relations & Social Media Insight | Scoop.it

With business priorities you manage, how important are online reviews, really, for you? Answer: Very. The stats very clearly show why....

 

You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you?

 

Answer: A lot.

 

A great infographic just came out on this topic with some great statistics to share here. Depending on how your reviews currently stack up, some of these numbers are good and some are bad, but all are noteworthy:

- 75% of reviews posted on review websites are positive.

- 95% of unhappy customers will return to your business if an issue is resolved quickly and efficiently.

- 71% agree that consumer reviews make them more comfortable that they are buying the right product/service

- 70% of people consult reviews/ratings before purchasing....

Jeff Domansky's insight:

The consumer reviews are just in and according to a new research study they matter A LOT! you can run but you can't hide from poor business reviews on social media. Better to have a strategy and respond because the research shows the advantages of doing so. This is must read for marketers.

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Zen and the Art of Search Engine Optimization | Social Media Today

Zen and the Art of Search Engine Optimization | Social Media Today | Public Relations & Social Media Insight | Scoop.it

SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly....

 

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice? These are the kinds of questions that philosophers worry over – or at least that keep those of us involved in search engine optimization up at night – but they may not matter very much going forward.

 

That's because SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly. Does that sound confusing? Read on, because here is what you need to know about Zen and the art of improving your search rankings in 2013: 1. There is no try....

Jeff Domansky's insight:

Pay attention grasshopper...and you can learn how to be one with page one ranking on Google. LOL.

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Eliza Steely's curator insight, June 6, 2013 8:06 AM

Learn how to improve your search engine rankings despite the changes that are happening constantly in SEO

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How Does Social Media Marketing Attract & Convert Customers?

How Does Social Media Marketing Attract & Convert Customers? | Public Relations & Social Media Insight | Scoop.it

Today, the entire business community is aware of the fact that social media marketing (SMM) is a hugely rewarding way to retain existing customers....

 

Social Media has remarkably altered the way people connect, interact, and share information. Facebook, Twitter, Pinterest, and LinkedIn are the most prominent sites where social interactions constantly take place. SMM may be defined as a method to profitably use social media to build relationships, obtain repeat business, and attract to convert prospects through friends sharing with friends.

 

In short, SMM is word-of-mouth powered publicity leading to enlargement of customer-base. SMM means connecting with customers and prospects where they hang out online and actively participate in conversations about the topics most interesting to them. Remember, there are already ongoing conversations between your customers and prospects and it is up to you to take advantage.

 

As a rule, people like doing business with people they know and transact business with people they trust. Though prospects are available aplenty, successfully connecting with them calls for a well-conceived and meticulously executed strategy....

Jeff Domansky's insight:

Good thoughts on how social marketing works and how it can be an important part in your overall marketing strategies.

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Cesar Rodriguez's curator insight, May 3, 2013 2:07 PM

Word-of-Mouth is now Digital. It's so important to have well set-up SMM platform.

Kenneth Carnesi's comment, May 9, 2013 9:11 AM
Thank you for your comments guys. Very insightful and excellent contributions.
Mondfee's comment, May 9, 2013 10:44 AM
Ditto that.....thanks from me as well.
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Top 100 Social Media, Internet Marketing & SEO Blogs for 2013 | Cisionblog

Top 100 Social Media, Internet Marketing & SEO Blogs for 2013 | Cisionblog | Public Relations & Social Media Insight | Scoop.it

Top social media, internet marketing & SEO blogs in the United States and Canada ranked by Cision Digital Reach in 2013....

 

Ever since Jay Krall compiled the inaugural list in 2009, our top 100 social media and internet marketing posts have been among CisionBlog’s most discussed, shared and trafficked content. Along the way, we’ve made some changes, from Valerie Lopez’s introduction of Compete metrics in 2010, to the addition of SEO as a topic for consideration the following year.

 

Much like the social Web itself, our lists are constantly evolving, and this year is no different. Rather than ranking by traditional metrics, we’re using our new in-house UVPM measurement, Cision Digital Reach. Given the social nature of this list, the change is quite fitting.

 

Cision calculates Digital Reach by aggregating the number of quarterly shares a website attracts on Facebook and Twitter, then multiplying this sample by an average number of visits per share. This new method better reflects the way real Web users view and share content. Increasingly, the traditional concept of “reach” in media measurement is intertwined with online sharing activity, and no longer based solely on website traffic.

 

To create the list, we mined Cision’s media database and found nearly 700 blogs in the U.S. and Canada covering social media, online marketing or SEO. From there, we winnowed it down to blogs that primarily focus on these topics. Finally, we ranked the blogs based on both Digital Reach and inbound links. Without further ado, here are the results...

Jeff Domansky's insight:

You'll find many new experts to follow in this social media list from Cision Digital.

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The newsonomics of the mobile aggregator roundup

The newsonomics of the mobile aggregator roundup | Public Relations & Social Media Insight | Scoop.it

Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?. What are we to think when the aggregators start getting aggregated?...

 

...It’s absolutely clear why companies are (over-)spending on mobile aggregator plays. Mobile is the greenest field around. We — news consumers — are flocking there. The speed of our migration is breathtaking. About a third of all traffic to news sites now comes from mobile, up from just 25 percent a year ago. Tablet usage, as early adopters are joined by legions of others, keeps growing, and smartphones (which just officially passed dumb phones) are markedly increasing news audience consumption worldwide. (The New York Times debuted a new mobile site yesterday, with the promise of more mobile movement to come.)

 

The common belief: Mobile traffic will exceed web traffic within two to three years. But mobile monetization still gives everyone fits. Match up the 33 percent usage number for news publishers against ad monetization that amounts to no more than 10 percent of their overall digital advertising; for most, it’s considerably less than that....

Jeff Domansky's insight:

Recommended reading...and a fresh perspective of the challenges of monetizing content.

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20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]

20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare] | Public Relations & Social Media Insight | Scoop.it

Get tips on how to improve your social media marketing that all stem from real research and data....

 

... As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions -- advice that has no basis in facts -- with real data and science. I've conducted quite a bit of research about social media marketing, and as a result, I've gotten quite a lot of insight into the tactics that do and don't work.

 

So I decided to compile a SlideShare highlighting 20 of my favorite data-backed ways to make your inbound marketing efforts in social media more successful. Check it out, and share your favorites using the tweet links below!...

Jeff Domansky's insight:

More recommended reading from social research guru Dan Zarrella.

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Tablet computer sales are soaring

Tablet computer sales are soaring | Public Relations & Social Media Insight | Scoop.it

Analysts say sales of tablet computers globally are soaring, but Blackberry boss claims the format will be dead within five years....

 

Figures suggested more tablets were shipped from January to March 2013 than in the entire first half of 2012. Apple remains the biggest brand in the market with a 39.6% share. The figures come just days after Blackberry boss Thorsten Heins predicted tablets would be dead by 2018. In an interview with Bloomberg, the chief executive said: "In five years I don't think there'll be a reason to have a tablet any more.... 

Jeff Domansky's insight:

 WTH? Blackberry CEO comes up lame with this prediction. Of course, I wouldn't expect to see Blackberry survive by 2018 either. Particularly as it's own tablet hasn't really caught fire in the marketplace.

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Guys Like This Could Kill Google Glass Before It Ever Gets Off the Ground | Wired Business | Wired.com

Guys Like This Could Kill Google Glass Before It Ever Gets Off the Ground | Wired Business | Wired.com | Public Relations & Social Media Insight | Scoop.it

The Segway. The Bluetooth headset. The pocket protector. What do these three technologies have in common? They all pretty much work as promised. They all seem like good ideas on paper. And they’re all too dorky to live.

 

Now, far be it from me to claim that nerdiness equals lack of popularity potential. But I contend that dorkiness and nerdiness are two different qualities. While nerdiness implies a certain social awkwardness that’s ultimately endearing, dorkiness connotes social obliviousness that opens you to deserved ridicule.

 

Guess which category Google Glass will fall under when it goes “mainstream?” Forget about the privacy concerns for a second. I don’t think you have to get that serious to recognize the inherent antisocialness of Google Glass. All you have to do is look at the guy in the picture at the top of this post. Or any of the rest of the guys on White Men Wearing Google Glass, a new Tumblr that serves up the data needed to transform the hypothesis “Google Glass is too dorky to succeed” into a proven scientific theory. Disagree? The floor is open for falsification. Start your own Tumblr: People Who Look Cool While Wearing Google Glass....

Jeff Domansky's insight:

Google Glass may never catch fire because of its cost among other things. And technology moves so fast, it may be irrelevant by the time it launches this fall. But you can be sure that "wearable" computers is an idea that's coming fast. It just won't be "one-size-fits-all."

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How to Choose the Right Business Model for Your Start-up

How to Choose the Right Business Model for Your Start-up | Public Relations & Social Media Insight | Scoop.it

Lots of people talk about business models these days, but what does it really mean? When it comes to starting or planning for business success your model is essentially your decision about how you intend to add value – which is another way of saying – how you intend to make money. Business is a pretty simple thing really, but I think people planning to start one or even those engaged in running one can over think it. Every business does basically four things...

Jeff Domansky's insight:

John Jantsch offers marketing strategies worth noting. 

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ebwhitaker's curator insight, May 2, 2013 10:15 PM

This is perhaps the best framework for analysing/developing business models that exists.

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Get betterFacebook EdgeRank results | Social Media Today

Get betterFacebook EdgeRank results | Social Media Today | Public Relations & Social Media Insight | Scoop.it

For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well. It's interesting to consider why Facebook treats video content with so little love....

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7 Ways to Improve Your Social Media Engagement | Social Media Examiner

7 Ways to Improve Your Social Media Engagement | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Social media engagement: learn how to get more people-to-people interaction and begin a real conversation with your audience on social media. Is your company’s social media as stale as last month’s bread? Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media? No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement. Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram....
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Every page is your homepage: Reuters, untied to print metaphor, builds a modern river of news

Every page is your homepage: Reuters, untied to print metaphor, builds a modern river of news | Public Relations & Social Media Insight | Scoop.it

...Yesterday Reuters unveiled a preview site for the future look and design of Reuters.com; it had given a sneak peek earlier. It’s a river-of-news type of approach that mirrors the flow of data on one of Reuters terminals, but has also become increasingly popular in the era of social media. Go to an article page and you find that you’re actually placed in the middle of a larger stream of content — scroll up or down and you’ll find your story’s text actually lives in a bifurcated version of the Reuters front page.

 

If every page is your homepage, why not treat them all like one? The team responsible for the new site and apps sees the project as less of a redesign and more of a rebuild: Instead of adding new flooring and fixtures, they’ve taken the house down to the foundation. (See below for more.) “This goes back to the history of Reuters.

 

This news organizations has access to so much information being delivered in real time,” said Jim Roberts, executive editor for Reuters Digital (and until recently of The New York Times). The goal of the new digital products is to merge the worlds of traditional newsgathering and social media: “I’m also a fan of what social media is doing to conventional media to have the ability to smartly inform people in real time about the information we are creating with our 2,800 journalists.”...

Jeff Domansky's insight:

Lots of lessons on info and content sharing, better site design and more...

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