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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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A Cheat Sheet for People Afraid of Google+

A Cheat Sheet for People Afraid of Google+ | Public Relations & Social Media Insight | Scoop.it
You probably know them: people who trot out an excuse for not adopting Google+. I’ve been collecting them (the excuses, not the people). “Oh my, what’s this talk about Circles?” “I’m happy with Facebook.” “Isn’t that place a ghost town?” The reasons are legion. But all easily answered with this short guide....
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Infographic: What Is Content Marketing?

Infographic: What Is Content Marketing? | Public Relations & Social Media Insight | Scoop.it
In this infographic you will learn the worth of content in business. How a unique content helps reader to understand and take action regarding buying a product or availing any service. Many people use to read content before making any decision.
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Google, Facebook and the Death of Journalism

Google, Facebook and the Death of Journalism | Public Relations & Social Media Insight | Scoop.it
Technology is not journalism, and "personalized newspapers" aren't either. ... Google believes technology and journalism are morphing into one entity, that digital web platforms with user-generated content, story curation and aggregation (e.g., Google News) and niche information services that look wonderful on your mobile device are somehow a fine substitute for journalism. Only they're not. Technology is most emphatically not journalism. Google is simply (and dangerously) wrong about this. Journalism involves trained, intuitive, discriminating human beings who can sort through chaos and nonsense and arrive at a story that people understand. Technology, no matter how elegant, doesn't do this.
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4 Buyer Trends That Will Shake Marketing in 2013 | Social Media Today

4 Buyer Trends That Will Shake Marketing in 2013 | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one.

 

If you believe buyer behavior would stand still for a short while, you better let go of this belief. Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Without this understanding, leveraging marketing spend can turn into a wild guess.

 

Let us look at four buyer trends bound to shake up marketing in 2013...

Jeff Domansky's insight:

Recommended reading for social business,marketing and PR pros.

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PR is winning the Content War

PR is winning the Content War | Public Relations & Social Media Insight | Scoop.it

PR people are getting out their message at a time when the traditional media are less able to provide a counterweight. ...

 

“The muscles of journalism are weakening and the muscles of public relations are bulking up — as if they were on steroids,” New York Times investigative reporter David Barstow told the authors. But the story is more than just numbers. The change to digital communication has allowed corporations and organizations to bypass the traditional media gatekeepers and tell their story directly to the public in a way they never could before.

 

Do you get emails from political candidates you’ve given money to? Have you supported a cause on Facebook? Shared a photo about a product or an event? These are just a few examples of direct PR-driven communication. If you’re looking for a recipe, are you more likely to find it in the newspaper food section — or to visit bettycrocker.com or one of the hundreds of food industry-sponsored sites eager to provide you with useful and entertaining cooking content?...

Jeff Domansky's insight:

In PR, we live in interesting times...

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Angela Watkins's curator insight, March 12, 2013 12:15 PM

Great article.  WWW/Internet/Digital Avenue is the only way I go. 

Jeff Domansky's comment, March 12, 2013 3:08 PM
Hi Angela, very true! PR people certainly aren't alone in preferring SoMe.
Angela Watkins's comment, March 12, 2013 3:47 PM
Mr. Domansky ... so true.. Thank you for sharing this is only a confirmation for me.
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Weaving Storytelling Effectively Into All Marketing Touch Points

Weaving Storytelling Effectively Into All Marketing Touch Points | Public Relations & Social Media Insight | Scoop.it

Storytelling is absolutely essential whether it be traditional paid media, owned media like social networks and blogs, or earned media where someone else is telling your story. It’s critical to connect your story of how you solve the customer’s problems at each step of their journey.

 

The key in storytelling though is to recognize that people are going to enter your story at different chapters and pages along their journey. It’s Their Story, Not Yours

 

So as you think of telling your story you must visualize it through their eyes. You should ask, where is the customer in the buying cycle, where are they in the learning cycle, and how does it relate to their job’s role as it relates to that stage of the process? That way the story is relevant to their needs, their issues, their requirements....

Jeff Domansky's insight:

Steve Farnsworth shares tips on combining storytelling and marketing...

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Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni

Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni | Public Relations & Social Media Insight | Scoop.it

...On the Web, people trade attention for good, useful content. So you need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to your source.

 

There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. It makes sense to have one because it helps you define why con­tent is use­ful and usable, good for the bottom line and for instilling a sense of purpose -- for customers and business alike. Some organizations are affected by the sprawling issue when it comes to content. Separate groups that develop their own and don't necessarily map to the business' overall direction is one example. Others have the opposite problem -- too few resources means not enough content to start generating the search and participation volumes they need....

Jeff Domansky's insight:

Great quote from Valeria Maltoni: "Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content."

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Building a Bridge For Journalists to Find Their Digital and Social Future | Forbes

Building a Bridge For Journalists to Find Their Digital and Social Future | Forbes | Public Relations & Social Media Insight | Scoop.it

I will never forget Bob Feit, the mad Hungarian who ran the newsroom I landed in right after college. When the news really excited him, he would pound his fist on the rim (a horseshoe-shaped copy desk), then jump on his desk and wave his arms with utter joy. “I love the news,” he would yell.

 

The slot man, a Brit who wolfed down onion sandwiches for lunch, would express mild amusement as he continued to move copy to Carmine, a.k.a. Ace, the gruff-on-the-outside, sweet-on-the-inside teletype operator. I also remember Feit (no one ever called him Bob) because he taught me to write concisely. He would sit to my right, cut my two-sentence news briefs in half, then tell me to fill them up with facts. When I finished, he would do it again. To this day, I write my posts with Feit in mind, knowing he’d easily find words to cut....

Jeff Domansky's insight:

I really enjoyed Lewis DVorkin's reflections on the newsroom yesterday,today and tomorrow.

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Three views of journalism in 2023

Three views of journalism in 2023 | Public Relations & Social Media Insight | Scoop.it
...Matt Andrews, who I worked with at the Guardian, has written “Imagine journalism in ten years’ time: notes from my talk” He makes ten predictions, whilst admitting that it is probably a thankless task, by revisiting the smartphone and Facebook-free year of 2003. Perhaps the most intriguing idea there is that “we’ll learn how to ‘scale’ journalism.”...
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8 Real-World Stories Of Why Startups Fail

8 Real-World Stories Of Why Startups Fail | Public Relations & Social Media Insight | Scoop.it

Failure: it's a common theme among start-up founders. In the Silicon Valley, it's almost a badge of honor. But for all the dire statistics out there, what are the real reasons some start ups don't make it? And what lessons can we learn from them? We asked 8 (now) successful founders from the Young Entrepreneur Council (YEC) to share why a prior start-up didn't make it - and what they're doing differently knowing what they know now....

Jeff Domansky's insight:

Invaluable lessons from these eight young entrepreneurs. Amazing how many of these lessons apply to every business.

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Engagement in Social Media | Business 2 Community

Engagement in Social Media | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

... Engagement marketing involves more than understanding computer and mobile technologies, apps, software, and computer language, just as traditional advertising is more than simply visual technology, music, video creation, and printing. Engagement marketing is not merely a simple combination of traditional advertising and public relations, with elements of customer service thrown in, as suggested by Richard Branson and the Virgin Group.

 

Engagement in social media is a distinctly different type of communication supporting true relationships and requiring an approach with deep consumer understanding, support, and value extending beyond the exchange of commercial communication. Engagement in social media looks more like a commercial friendship, using authenticity, transparency, empathy, and celebrating the value of the network, not the firm....

Jeff Domansky's insight:

This is a really thoughtful post worth reading by every social media manager and user.

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Social Media and Interactive Content: Why Businesses Need to Engage | Social Media Today

Social Media and Interactive Content: Why Businesses Need to Engage | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Imagine a brick and mortar store without sales associates helping customers. Imagine a restaurant without a wait staff catering to its clientele. It just seems wrong, doesn’t it? We expect people to be there as needed when we’re shopping, and part of the whole allure of dining out is the convenience of being waited on.

 

Five to ten years from now, however, it will probably be just as difficult to imagine a company operating online without some sort of social media or interactive strategy. Why? Because like traditional expectations for the retail and hospitality industries, today, for any company doing business online, people expect an engaging experience.

 

Because We Can, We Must: The need for interactivity online didn’t really start with social media, but through social media’s success, it became undeniably clear.On social media channels like Facebook or Twitter – even on older channels like websites, blogs, and email accounts – personal, relevant interactions between businesses and/or consumers have become the new normal.


Because it’s possible, and because it’s been proven to be effective – at SnapApp, for example, we’ve seen an over 50% click through rate on average for people who use interactive content – creating interesting and engaging experiences online is a necessity....

Jeff Domansky's insight:

Here's a really stimulating post about why social media and particularly, social engagemen,. matter.

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The Creative Content Marketing Bar is Higher. Can You Reach It?

The Creative Content Marketing Bar is Higher. Can You Reach It? | Public Relations & Social Media Insight | Scoop.it
... Brands are hard pressed to stand out with their content marketing, often taking a “more is better” approach. As David Meerman Scott says, the marketing one hundred is now the marketing ten thousand. The bar for marketing is definitely higher, not just in terms of the mechanical vs. meaningful brand effort at publishing useful content and engaging on the social web, but for sustaining high levels of content and user experience short and long term. Avinash Kaushik describes that expectation well: “You can no longer be good at just one thing, or two. It is a 10-thing world now (and maybe a 20-thing world soon).” Sure, you can learn all the content marketing tactics and visual content techniques there are, but sometimes there are fundamental perspective changes that can make a world of difference in terms of how to approach the increasing demand for higher quality content over time. To that end, here are 4 key content marketing takeaways worth considering...
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Phillip Ennis's curator insight, March 12, 2013 12:18 PM

"Understanding how the target audience discovers, consumes and acts on content is a big move in the right direction for creating meaningful visual content over time."

 

- Lee Oden's insight into how we can effectively drive marketing campaigns with quality & creativity, not quantity.

Alison D. Gilbert's curator insight, March 13, 2013 7:22 PM

That looks attractive until you take a close look at what it is.

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Robot reporters: A look at the computers writing the news

Robot reporters: A look at the computers writing the news | Public Relations & Social Media Insight | Scoop.it
Los Angeles Times database producer Ben Welsh explains how 'algorithms can help you find and report the news' When a 3.2-magnitude earthquake struck in California at 5.28am on 1 February, the Los Angeles Times reported the news. The story was published at 5.36am, just eight minutes later, complete with a map showing the epicentre of the quake. The post carries Ken Schwencke's byline, who may well have been asleep when he wrote and published the story. Schwencke in fact wrote the code that auto-wrote and auto-published the story using information from the US Geological Survey (USGS). "Ken wrote the algorithm that sits on top of earthquake notifications," Schwencke's colleague Ben Welsh, a database producer at the Los Angeles Times, told Journalism.co.uk. "The structured data comes in and Ken has an algorithm that says if the earthquake is close to California and over a certain magnitude it is 'news'....
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8 Ways to Discover Valuable Social Media Content | Social Media Examiner

8 Ways to Discover Valuable Social Media Content | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page? Would you like to find reliable sources of content your fans and followers love? This article contains eight tips to help you quickly find great content..?
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Are you missing this communications secret weapon? | The PR Coach

Are you missing this communications secret weapon? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Mobile market is booming. Calls? Not so much. 

 

The impact of mobile social media on our daily business and personal lives is huge.

 

Because of social media, and the growth of mobile, we’ve forgotten one of the most vital communication secret weapons available. The phone call.

 

It’s almost quaint to call it a “telephone” call anymore. At the risk of sounding low-tech to my geeky friends and colleagues, I think we’ve forgotten something very important in our communications toolbox.

Jeff Domansky's insight:

We’re just not using our phones for phone calls as often anymore. Think apps, photos, IMs, e-books, video games, movies, music and many other practical uses.


That's why a personal phone call is so powerful!

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Samantha Bruce's curator insight, March 13, 2013 8:27 AM

With every advancement made we should never forget the past. Thi article discusses the power of a phone call. In the communication field we need to remember the power of a personal phone call. Some great stats and information.

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News of the world in an online competition for market

News of the world in an online competition for market | Public Relations & Social Media Insight | Scoop.it

IN JANUARY the New York Times lost its top spot in comScore's ranking of the world's biggest newspaper websites to Britain's Daily Mail. The Times sniffed at the accuracy of comScore's figures, which exaggerate the Mail's online audience by including a personal-finance site that the paper owns.

 

But the battle to be biggest reflects a growing phenomenon: national news publications going global. A mere one-quarter of the Mail's online readers are in Britain. The Guardian, which caters to those who like their news left-leaning and serious in contrast to the Mail's right-wing raciness, has one-third in Britain and another third in America (see charts). Their chief competitors are two American publications: the New York Times, which like the Guardian aims at readers of serious news, and the Huffington Post, which since its launch in 2005 has become the biggest site of the four (it is not in comScore's “newspaper” category). That the HuffPo is beating papers with a history stretching back to the 19th century is a sign of just how differently news works online....

Jeff Domansky's insight:

I really enjoyed this piece from the "Economist" and it's look at shifts in the newspaper business and marketplace. the unknown question at this point, is the economics of the "new" newspaper model. As an advertiser in any of these publications, do I really care and want to pay for the 75% that aren't "local" readers? Only if I'm a global, social business.

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Social Media Marketing: Social metrics from “likes” to ROI | MarketingSherpa Blog

Social Media Marketing: Social metrics from “likes” to ROI | MarketingSherpa Blog | Public Relations & Social Media Insight | Scoop.it
The social media marketing channel provides a wealth of data marketers can use for analytics to optimize and improve campaigns.... Despite Super Bowl ads promoting the misconception that social media marketing is full of clueless hipsters, the social media marketing channel provides a wealth of data marketers can use for analytics to optimize and improve campaigns. Jay Baer, President, Convince & Convert, in his keynote presentation at the recently held MarketingSherpa Email Summit 2013 in Las Vegas, even made the case that email marketing and social media marketing are similar in three main areas: - Operations and measurement - Channel and audience - Message and content Jay went on to describe social media as email “with a fresh coat of paint.” So, if you accept Jay’s analysis – and he makes a very sound point on the topic – email, the elder statesman of digital marketing, and social, the new kid on the block, are more similar than different....
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As Social Evolves, So Must Your Social Media Issues Management Plan | Melissa Agnes

As Social Evolves, So Must Your Social Media Issues Management Plan | Melissa Agnes | Public Relations & Social Media Insight | Scoop.it

As social media evolves, so must your social media issues management plan because your audience is growing immune. It's time to get creative. Everything about social media has evolved. Everything from your audience’s understanding of the power of their collective and individual voices, to the level of expectations that they have towards your brand in a crisis.

 

It used to be that a simple “we’re here, we hear you and we’re sorry” was enough to stop an issue in its tracks, but no longer is this the case. Things are getting more complex and brands need to be quicker on their feet and much more clever. A simple apology and statement no longer cuts it. With the lack of trust people have in brands today, in an online issues situation, your audience wants proof that you mean what you say and you say what you mean.

 

Take two recent cases as examples...

Jeff Domansky's insight:

Melissa Agnes makes a critical crisis management point -- your social media crisis plan is never static.

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How to Plan Your Vine Videos for Content Marketing Success

How to Plan Your Vine Videos for Content Marketing Success | Public Relations & Social Media Insight | Scoop.it

By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos.

 

When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is the same for producing six-second videos as it is for producing sixty-second videos – you need a plan. Or, since Twitter is a micro-blogging platform, let’s say Vine is a micro-storytelling app and you actually just need a micro-plan.

 

Download a free copy of a printable Vine micro-planning tool, check out the whiteboard video below, or read the transcription to start planning right away....

Jeff Domansky's insight:

Learn how to create a plan for your Vine videos so you can make the most out of this new real-time storytelling and marketing platform.

 

One other thought: go really easy on the "marketing" and the size the visuals and storytelling. You may be surprised by the great results at response.

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Hack to Flack: A Former Journalist’s Guide to Better PR Pitches | PRNewser

Hack to Flack: A Former Journalist’s Guide to Better PR Pitches | PRNewser | Public Relations & Social Media Insight | Scoop.it
Hack to Flack: A Former Journalist’s Guide to Better PR Pitches Today we’re happy to bring you a guest post by Lindsay Goldwert, a senior program executive at a global tech PR firm. Before she leapt to the dark side, Lindsay worked at the New York Daily News, ABCNews.com, CBSNews.com, CourtTV, Glamour and Redbook. In her spare time, she writes short stories. As a communications vet who’s worn both the “journalism” and “PR” hats, she provides us with a very unique take on the delicate dance that we call “media relations.” Enjoy! I have a confession: until very recently I was a working journalist–and I was very cruel to PR people....
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12 Tips for Launching Website Infographics | Social Media Today

12 Tips for Launching Website Infographics | Social Media Today | Public Relations & Social Media Insight | Scoop.it
12 tips for launching a new infographic to help your site viewers relate to a lot of information and numbers. Numbers don’t lie. That’s true. But they can be really boring. When you have a lot of numbers, try to help the viewer relate to them. Infographics are very “in” these days but what are they? Simply put, they are a combination of information and graphics. Effective communication is the key when dealing with a lot of information. Although, an appealing design is crucial to attract readers, it is not everything. Here are our 12 tips for launching a new website infographic...
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Jeff Domansky's curator insight, March 12, 2013 3:36 AM

Excellent tips...

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Avert Disaster With This Self-Powered Emergency Smartphone Charger

Avert Disaster With This Self-Powered Emergency Smartphone Charger | Public Relations & Social Media Insight | Scoop.it

When no electricity is available, a new self-powered emergency smartphone charger juices your smartphone with simple hand cranking. You could have all the apps in the world to prepare you for survival when disaster strikes — flashlight, emergency contacts, GPS and first aid tips — but they'll be entirely useless when you run out of battery juice on your phone.

 

If you're camping in the boondocks or preparing a disaster survival kit, you might want to consider a low-tech emergency smartphone charger. Seattle-based SOS Ready has designed the pocket-sized "SOSCharger," which is powered by you. With the gadget's built-in generator, all you do is connect to your smartphone via USB connection and hand-crank the handle. The SOSCharger has a 1,500 mAh Lithium Polymer battery, and depending on your phone and network, the company claims three to five minutes of winding will translate to five to 12 minutes of talk time....

Jeff Domansky's insight:

When someone says "crank it up", I'm sure this wasn't what was top of your mind. But this is one really cool tool that will bail you out in an emergency when you can't recharge your smartphone or any of your other social devices.

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Is Social Content Curation The Next "Better" Thing?

Is Social Content Curation The Next "Better" Thing? | Public Relations & Social Media Insight | Scoop.it

...The value of content for brands has been slow and time-coming, but businesses are beginning to realize it’s not the fact that you are on social media that counts; it’s what you are publishing. The old-time image of a CEO coming out of his office and proclaiming, “Well, we better get on Twitter,” is transforming into “We now have hundreds of thousands of followers, let’s start showing them some great content.”

 

Social networks like Pinterest have made it relatively easy to share content in an attractive way through images. Because technology is making it possible to access the entire Internet anywhere a person goes, thanks to rampant wifi and cell-tower access, users are actually getting better at and more accustomed to consuming a large amount of content on a consistent basis.

 

Most people are no longer interested in just following their high school classmates on Twitter or Facebook. They now want to know what value there is in what they have to say....

Jeff Domansky's insight:

This is another of those posts that I recommend highly. It's a great look at social media and what really matters.

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'Little Twerp ... Get a Life': The New Yorker's Jon Lee Anderson Thinks He's Somebody on Twitter

'Little Twerp ... Get a Life': The New Yorker's Jon Lee Anderson Thinks He's Somebody on Twitter | Public Relations & Social Media Insight | Scoop.it

Jon Lee Anderson, a writer for a weekly magazine called the New Yorker, got angry on Twitter today. A reader with the Twitter name of Mitch Lake (@mlake9) had tweeted at Anderson (@jonleeanderson) to dispute a claim of fact in Anderson's online story about the death of Venezuelan leader Hugo Chavez.

 

Anderson had written that Chavez had left his country as "one of the world's most oil-rich but socially unequal countries," and Lake countered that in fact Venezuela was the second-least unequal country in the Americas. Lake was rude, using the internet idiom "wtf," which is an abbreviation for "What the fuck?" Whatever high ground may have belonged to Anderson, however, turned into a mudslide within the next 140 characters...

Jeff Domansky's insight:

A fine lesson in Twitter etiquette and a great reminder served up by Gawker... Ouch! Can you say reputation management?

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