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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Earn Stellar PR for Your Business - Business 2 Community

How to Earn Stellar PR for Your Business - Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Gone are the days where SEO tactics were enough to drive traffic and earn links. We’re now where we always should have been, doing real marketing. But many businesses are at a loss as how to effectively promote their business. The good news is, you’re more than likely already halfway there, and don’t even realize it....
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20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers

20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers | Public Relations & Social Media Insight | Scoop.it

B2B marketers in this vertical are beginning to understand that the investment in early-stage engagement initiatives is just as critical, if not more so, than late-stage, more traditional marketing collateral such as technical spec sheets and sales presentations.


This shift in marketing strategy is also reflected in responses found with GlobalSpec’s own 2013 Industrial Marketing Trends report. Industrial marketers are realizing their audience is doing most of their buying research online, seeking information-rich sources, but with an expectation of limited to no sales pressure. The industry is shifting budgets as a result.


As indicated by Chris Chariton, senior director-digital media solutions for IHS GlobalSpec, “Engineers don’t like to be marketed to… Make it more about new technology; take it beyond your company and offer insight and information.”...

Jeff Domansky's insight:

Derek Edmond offers smart advicce on focusing your content marketing shàrply.

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SEO Is Dead. Here's What Is Taking Its Place

SEO Is Dead. Here's What Is Taking Its Place | Public Relations & Social Media Insight | Scoop.it

Thanks to recent Google changes, search engine optimization isn't nearly as powerful as it used to be. But that's OK--there's a better way.


If you've ever tried to deal with search engine optimization, you most likely have, at some point or another, wanted to bundle your whole site up and toss it into the nearest virtual trash can. Particularly if you felt compelled to focus on keywords, or any other technique calculated to artificially pique someone's mouse clicks.


You should be delighted to hear then, if you haven't heard yet, that the old-fashioned concept of SEO is deader than last week's sandwich. Google pretty much pounded the crap out of keyword stuffing and other absurdities with the search algorithm changes it's made over the last couple of years. And then Google made search secure, which means you can't even see what keywords someone used to get to your site.


It's about time, because all the minutiae blinded entrepreneurs to what is really important: making a connection with an audience. The term--not exactly new--that seems to be displacing SEO is OAO, online audience optimization. Before getting too squirrelly about another Three Letter Acronym, let's get grounded and think about what's important....

Jeff Domansky's insight:

Erik Sherman is glad the old SEO is dead and he suggests we watch out for online audience optimization.

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vintage-social-networking | John Atkinson

vintage-social-networking | John Atkinson | Public Relations & Social Media Insight | Scoop.it

Another great social 'toon from John Atkinson

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Wherefore art thou social media ROI?

Wherefore art thou social media ROI? | Public Relations & Social Media Insight | Scoop.it

I recently stumbled upon an article from John Heggestuen, who is a research analyst at Business Insider. The man is smart, like silly smart, and raised a terrifying statement that I feel like I am only now starting to understand. Now, I hate sweeping statements and I very much dislike people who have uninformed opinions on matters beyond their understanding. Heggestuen does not and has neither.


He stated that “some companies are starting to drop the idea that they can track social media’s dollar value”, which, when coming from the likes of a regular Business Insider commentator, you listen....

Jeff Domansky's insight:

It's all about measuring what matters. Great tips on social media ROI.

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Julia Bramble's curator insight, November 3, 2013 2:15 AM

More on the raging topic of social media ROI ....

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Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter | Public Relations & Social Media Insight | Scoop.it

A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products.


Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand’s response time to tweets can significantly impact the brand’s overall reputation.


When asked how quickly a response is expected from a brand on Twitter, 65 percent of the survey participants said they want a response in two hours time or less, with 20 percent expecting a response in 30 minutes or less....

Jeff Domansky's insight:

Great expectations of "social service" consumers but not many companies will be capable of meeting these expectations or able to staff and afford it. Interesting times ahead!

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Rakesh Raghuvanshi's curator insight, October 31, 2013 5:28 AM

Or els why be on twitter at all ....Right consumers ?

Vassili Daronnat's curator insight, October 31, 2013 6:21 AM

L'ampleur du décalage entre les attentes des consommateurs et les moyens mis en oeuvre pour y répondre laisse rêveur ! Les posts de Community managers ont de beaux jours devant eux...

Juergen Kosel's curator insight, October 31, 2013 9:44 AM

In my opinion Twitter is not the right place to expect customer service, only if the company offers it explicitely.

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What Can We Expect From The Next Decade Of Marketing?

What Can We Expect From The Next Decade Of Marketing? | Public Relations & Social Media Insight | Scoop.it

While most of the impact of technology on marketing has been tactical so far, over the next decade or so there will be a major strategic transformation.


Today, however, digital technology has enabled us to retarget consumers when they respond to a message and that has changed marketing forever. In effect, we must make the shift from grabbing attention to holding attention.


That means that brands will have to learn to be more like publishers and develop content skills. It also means that marketers will have to create a genuine value exchange rather than just coming up with catchy ad slogans and price promotions. Like it or not, we’ve entered a post-promotional paradigm....

Jeff Domansky's insight:

Forgot about talking at customers, barking about product or service benefits and rational arguments. Welcome to the "passion economy.” And your marketing strategies had better reflect this shift in the future according to Greg Satell. Recommended reading for marketing and PR pros.  9/10

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How to Dominate A Boring Industry with Content Marketing

How to Dominate A Boring Industry with Content Marketing | Public Relations & Social Media Insight | Scoop.it

It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption. The BBB’s (Big Boring Brands) are usually the best industries for doing something that is against the norm because it quickly allows them to stand out.


It’s not often that you hear people talking about how you can use content marketing for textile businesses or fishing supplies. That’s because they aren’t as sexy as brands like Warby Parker or Old Spice. But that doesn’t mean they cant use content marketing to stand out and become a leader in their industry...

Jeff Domansky's insight:

What do you mean your industry is borinboring? Tell exciting stories and disrupt your competition.

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gyroVoice: Everything We Thought We Knew About B-to-B Marketing Is Wrong

gyroVoice: Everything We Thought We Knew About B-to-B Marketing Is Wrong | Public Relations & Social Media Insight | Scoop.it

What company do customers feel most connected to emotionally?Apple? Nope. Amazon? Sorry. It must be Nordstrom then, right? Not even close.


To find the company that has the strongest emotional connection with customers, you have to leave the consumer world behind. Blows your mind, doesn’t it?


According to new research from Google and the CEB, customers are more emotionally connected to B-to-B brands, and it’s not even close. The company customers say that they are most emotionally connected to is…Cisco.


Why? Well, it’s about understanding risk. The more risk involved with a purchase decision, the higher the likelihood of an emotional connection. Increase the variables related to risk (e.g., losing a job, wasting corporate investments), and you have the ingredients for an emotionally involved buyer. Personal risks peak when others are counting on you to make the right decision and the stakes are highest....

Jeff Domansky's insight:

Great post from Scott Gillum: "How can we leverage this insight? To start, focus on better communicating “personal value” to non-customers. The research found that brand messaging connects with buyers early on, but the excitement wanes over time as we move down the buyer journey into the evaluation phases."


If you also communicate reduced riskrisk, your b2b success rate is much higher. Recommended readingreading  9/10

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Ten Killer Tips from the World’s Best Content Marketers | Cornerstone Content

Ten Killer Tips from the World’s Best Content Marketers | Cornerstone Content | Public Relations & Social Media Insight | Scoop.it

Behind every successful content marketing campaign is an awesome content marketer. When you look up at the gleaming pinnacle of their success, it’s hard to spot the foundational level stuff — the effort, strategy, thought, and work. We did some digging in order to discover some of the disruptive ideas and effective strategies that produce success. What you’re about to learn is some of the secrets of the world’s best content marketers — how they roll, what they do, and why they’ve become so successful....

Jeff Domansky's insight:

Must-read tips from the world's best marketers. Recommended reading. 9/10

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5 big ways behavioural economics is changing traditional marketing

5 big ways behavioural economics is changing traditional marketing | Public Relations & Social Media Insight | Scoop.it

To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it. Yet the marketing industry has clung to the same frameworks for modelling the ways that people evaluate information and make decisions for decades.


That picture is changing quickly as thinking from the worlds of economics and psychology creep into marketing. A discipline called behavioural economics, in particular, is challenging many of our old assumptions and helping us to think about how our customers behave in totally new ways...

Jeff Domansky's insight:

Valuable post with fresh thinking about traditional marketing bias and how to useuse it to your advantage.Recommended reading.  9/10

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Content marketing: What is more important than strategy?

Content marketing: What is more important than strategy? | Public Relations & Social Media Insight | Scoop.it

In content marketing, your ability to execute strategy is as important – if not more important – than the strategy itself.


I had a marketing strategy professor who used to say, “A mediocre strategy with good execution beats a great strategy with poor execution every time.”He wasn’t promoting mediocre strategies. He was emphasizing the most important reason for strategic planning: to EXECUTE a strategy that achieves your business objectives.Otherwise, there’s no point in strategic planning....

Jeff Domansky's insight:

How to execute content marketing strategy to compete on the social Web in real-time.

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How to Pull Off Coca-Cola Marketing on a Diet Coke Budget

How to Pull Off Coca-Cola Marketing on a Diet Coke Budget | Public Relations & Social Media Insight | Scoop.it

Yesterday, the architect behind Coca-Cola's content strategy, Jonathan Mildenhall, took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes.


Why? Because he told an epic series of stories. And he told these stories, by sharing stories, in order to teach how to tell stories. (Whoa, meta, right?)


But when all was said and done, after Mildenhall delivered his keynote, the same questions we hear time and time again came up."How do I create that kind of content without Coca-Cola's budget?"...

Jeff Domansky's insight:

Learn what makes Coke's content so amazing, and how you can replicate it without their massive budget.

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Ade Omomo's curator insight, October 30, 2013 1:50 AM

Hubsopot is one of my favorite sites. In this article they discuss what was the motivation behind the marketing campaigns and then elaborate on how anyone could use a similar strategy.

Seung Ha's curator insight, August 5, 2014 11:01 PM

This article tells us how efficiently conducted marketing in regards to creating a campaign for Diet Coke (Branding). 

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25 Easy Ways to Promote Your Blog | KimGarst.com

25 Easy Ways to Promote Your Blog | KimGarst.com | Public Relations & Social Media Insight | Scoop.it

You’ve probably already figured out that writing a blog post is really only half the battle. It takes some additional effort (and creativity!) to actually get people to your blog so they can enjoy your content.


So, how do you do this? How do you promote your blog and get traffic to your website?Until you have a large, active following for your blog, it can be disheartening checking your analytics and seeing how few people actually read your posts.


I mean, you know how great your posts are, and I know how great they are, but how can we let others in on the secret?I’ve compiled this list of strategies (most of them FREE!) that will help you promote your blog and drive traffic to your website. Most of these shouldn’t take you more than a few minutes, so setting aside 15 minutes each time you write a post to promote it as well will put in you good stead.

Jeff Domansky's insight:

Need to promote your blog? Kim Garst has 25 blogg promotion tips that work.

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How to Do Content Marketing on a Budget by Vertical Measures

How to Do Content Marketing on a Budget by Vertical Measures | Public Relations & Social Media Insight | Scoop.it

Excuses abound when presenting a small or large business with the idea of content marketing. “There’s nothing to write about in my industry.” “My legal department won’t approve content we write for our website.” But the biggest excuse of all we often hear is – “it’s too expensive and time consuming.” While the first two excuses are certainly worth examining, in this post I’ll address the expense of content marketing. Content marketing on a budget can be done, and here’s how....

Jeff Domansky's insight:

Not sure you can afford content marketing? Kaila Strong's post describes ways you can do content marketing on any scale of budget. 

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MediaPost Publications Who Cares If Facebook Becomes A Teenage Wasteland? 10/31/2013

MediaPost Publications Who Cares If Facebook Becomes A Teenage Wasteland? 10/31/2013 | Public Relations & Social Media Insight | Scoop.it

So last night, minutes after the Boston Red Sox had handily defeated the St. Louis Cardinals, my husband went on Facebook, and saw a status update from our son – the kid whose profile picture is of him sitting on a couch (in real life!) with World Series MVP David Ortiz. And it proclaimed, “2013 WORLD CHAMPION BOSTON RED SOX!!!!!!!!!!!!!!!!!!!!.”


My husband then turned to me and asked the central question concerning modern-day Facebook usage: “Should I ‘Like’ it?”


I advised him not to. Nothing spoils a teenager’s World Series ecstasy faster than a father “Liking” his post about it. And that, friends – Facebook or not – helps explain why Facebook stock rode highs and lows yesterday upon release of its third quarter earnings. 

Jeff Domansky's insight:

Great counterpoint view of Facebook, its users and its utility for social marketing.

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Site Map | John Atkinson

Site Map | John Atkinson | Public Relations & Social Media Insight | Scoop.it

John Atkinson's always-funny 'toons!

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Alison D. Gilbert's curator insight, October 31, 2013 8:34 PM

A 'tongue and cheek' punny cartoon about social media.

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Our blog now exceeds 1m monthly page views, but does it generate ROI?

Our blog now exceeds 1m monthly page views, but does it generate ROI? | Public Relations & Social Media Insight | Scoop.it

Econsultancy blog team, for the first time, surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation!


That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why.


A recent study found that only about a third of Fortune 500 companies maintain a blog, a statistic that I find perplexing, so I thought this might be a good time to remind ourselves – and you, dear reader – of why we blog, and what it’s doing for us.


Some backgroundWe launched the blog in 2006, after deciding to divert a limited PR budget towards the hiring of full-time writer. We thought that it would be better to create our own content, rather than paying PRs to try to persuade journalists to write about us. PR is tough, and pull beats push, for all sorts of reasons....

Jeff Domansky's insight:

Compelling reasons why blogging delivers impressive ROI for Econsultancy

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Social Buster's curator insight, October 31, 2013 10:01 AM

Je pense que nous avons toute cette question qui nous trote dans la tête !

Janine Lloyd's curator insight, November 1, 2013 1:36 AM

Great insights into how econsultancy.com, a b2b publishing operation's blog, gets hits and how it looks at ROI.  

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21 of the Best #Hashtag Tools

21 of the Best #Hashtag Tools | Public Relations & Social Media Insight | Scoop.it

Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns.However, coming up with great hashtags and then tracking them is not always as easy as it seems. Here is a list of some of the best hashtag tools on the market...

Jeff Domansky's insight:

Lilach Bullock shares her 21 favourite hashtag tools that can help you get better results and exposure on social media. Just a terrific resource for Twitter users.  9/10

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Jeff Domansky's curator insight, October 31, 2013 2:39 AM

Here's a superb resource and 21 esencial hashtag tools for Twitter.

Alison D. Gilbert's curator insight, October 31, 2013 8:32 PM

A terrific selection of hashtagging tools.

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SEO Update: Google Says Press Releases Should Be No Follow | Claire Jarrett

SEO Update: Google Says Press Releases Should Be No Follow | Claire Jarrett | Public Relations & Social Media Insight | Scoop.it

SEO Update: Google Says Press Releases Should Be No Follow - what is behind their decision?... There has always been some scepticism around the benefits of using press releases for SEO but those who have used them in the past could now be facing problems. Google have decided to go ahead and punish any sites using follow links in press releases, and the reason behind this- Google say that a press release is similar to an advertisement for your company and therefore should not be used for linking....

Jeff Domansky's insight:

Are news releases is still a viable PR tool? Without careful treatment, and the addition of no-follow links, Google may punish you for perceived black hat SEO tactics. This debate is not over yet.

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6 Key Elements of an Effective Content Marketing Strategy

6 Key Elements of an Effective Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key elements to guide your strategy....

Jeff Domansky's insight:

Kevin Cain shares six valuable strategies to guide you to creating real business value and content marketing success.

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Rakesh Raghuvanshi's curator insight, October 31, 2013 5:28 AM

if its relevant and not preachy it will get the right response , but the key is are you linked at the local leval and are you contextual 

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Are You A Calculator Jockey Or A Scarf-Wearing CMO?

Are You A Calculator Jockey Or A Scarf-Wearing CMO? | Public Relations & Social Media Insight | Scoop.it

Speaking with a well-respected analyst at a top-tier firm recently, she said to me “There are two types of CMOs: ‘calculator jockeys’ and ‘scarf wearers.’


”‘Calculator jockeys,’ she explained, are all metrics-driven. They carry around their iPads and can look at every tactical activity down to the nth degree. They love technology and ‘get it.’ ‘Scarf wearers,’ on the other hand, are not data-driven and are not passionate about technology. They navigate on instinct, gut, and feel. Her concern was that neither one alone was good enough for the challenges that social brings to the global enterprise...

Jeff Domansky's insight:

Valuable insight from Jeremy Epstein: "disruptive forces mean that large, complex businesses can and must scale real, social human relationships. Or become irrelevant and fail."

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How To Come Up With 100+ Content Ideas In 10 Minutes | Growth Everywhere

How To Come Up With 100+ Content Ideas In 10 Minutes | Growth Everywhere | Public Relations & Social Media Insight | Scoop.it

In the past two years, Google has really stepped up its game in pushing businesses to develop quality to provide an overall lift in its search experience.


Content marketing, a technique that has been around for a very long time, started seeing an uptick as more and more internet marketers understood the need to actually deliver more value to readers rather than spam the system.


Notice the uptick in interest after Panda (2011) and Penguin (2012) hit.


Now let’s look at how ‘link building‘ takes a downturn.


The fact is great content pays off

-  A study by Kapost and Eloqua found that content marketing cost-per-lead was $32.25 as opposed to $111.11 for paid search.

-  A HubSpot report found that organic search leads have a 14.6% conversion rate, while outbound marketing leads have a 1.7% conversion rate.

-  Nielsen research found that 67% of consumers were more likely to buy a new product if they found it through an online search....

Jeff Domansky's insight:

Useful tips to get better content marketing results and help you create content faster.

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Mobile Marketing – Best Practices - TextSprout.com

Mobile Marketing – Best Practices - TextSprout.com | Public Relations & Social Media Insight | Scoop.it

The advent of smartphones and mobile devices has led to an increasing number of users, which can be monetized by effective mobile marketing. The technology and competition among cell phone manufacturers helps the common man with more choices and features. Apart from making calls, there are a million other things that mobile devices are used for, which can be exploited by following a few basic guidelines...

Jeff Domansky's insight:

Learn mobile marketing best practices and enhance your social marketing.

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Ganapathi's curator insight, October 30, 2013 3:21 AM

Apart from making calls, there are a million other things that mobile devices are used for, which can be exploited by following a few basic guidelines....works more for "Products"....

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Lessons on building a marketing and social media business - Schaefer Marketing Solutions: We Help Businesses {grow}

Lessons on building a marketing and social media business - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Media Insight | Scoop.it

Lessons learned in five years of entrepreneurship...


... The turning point for me was realizing that my blog drove my business. The more effort I put into the blog, the more my business grew. Building a portfolio of quality content and an engaged audience led to an opportunity to write a book, which led to speaking and larger assignments.


The business I have today looks nothing like the business I started. Why?...

Jeff Domansky's insight:

Always inspiring Mark Schaefer shares some of his lessons of entrepreneurial social media success.

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