Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How marketers can make use of Google+

How marketers can make use of Google+ | Public Relations & Social Media Insight | Scoop.it

Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes on whether it would ever be able to gain any traction among its users.


From the sounds of things, a lot of marketers would rather focus on the host of other networks out there, like Facebook, Twitter, LinkedIn, and so on. But when small businesses and marketing firms ignore Google+, they’re actually throwing away a potential gem of self-promotion, says Phil Penton, president of Social Integration, a Chicago-based digital marketing agency....

Jeff Domansky's insight:

Google+ is not the walking dead after all. Marketers should take a second look.

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July 31st-MY BDAY! ¶'s curator insight, August 15, 2014 12:48 AM

I actually feel like the #gplus #community is pretty "snobbish." I really get that impression somehow, every time I visit. Weird, right? #blogzine ¶

Tahar Mehenni's curator insight, August 15, 2014 5:54 AM

1-Consultant- formateur ( pour les instiuts et centres de formation professionnels ansi que les écoles de marketing et management).
2-Consultant externe aux agences de marketing et communication.
.....................étudie toute proposition.............................
lien: mehennitahar@gmail.com

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What's Up With That Trivago Guy? | Mashable

What's Up With That Trivago Guy? | Mashable | Public Relations & Social Media Insight | Scoop.it

What is so mesmerizing about the Trivago Guy?


One of the most unexpected marketing success stories in recent months has been the ascendance of Trivago, a Düsseldorf-based travel search engine.


Some data from researcher YouGov's BrandIndex shows Trivago has come out of nowhere to become as well-known among travelers as Priceline. Some 29% of 3,200 leisure travelers polled by YouGov recall seeing an ad for Trivago — the same amount as Priceline. Expedia got 19% in the same poll. Tripadvisor, which recently launched a $30 million ad campaign, went from 5% to 15%, which is about half of Trivago's score....

Jeff Domansky's insight:

It's a breakthrough campaign but nobody's quite sure why the pitch guy is working so well.

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How 12 Brands Used Snapchat

How 12 Brands Used Snapchat | Public Relations & Social Media Insight | Scoop.it

Most people wish all advertising would disappear in 10 seconds, but here are some of the standout Snapchat campaigns, with input from marketers on why they're including the platform in their social efforts.


There is no shortage of marketers rushing to meet consumers where they live online, to elbow their way in and find even a moment of relevance amidst the cacophony of tweets, Instagram posts, Facebook updates, and every other platform that defines the current age of casual communication.It's taken years for many brands to get a handle on just how to organize and create for Twitter and Facebook, then something like Snapchat comes along and marketers are faced with the challenge of engaging via an app in which the content disappears in seconds.


...there's the eternal challenge: the struggle between figuring out an application that makes strategic sense for a brand, and stands on its own creatively, and just getting the hell on there and getting that sweet, sweet millennial attention....

Jeff Domansky's insight:

Fast Company looks at some standout Snapchat campaigns and brands share why they're including the platform in their social efforts.

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Laura Avila's curator insight, August 14, 2014 12:38 PM

These are great examples of innovative social media interactions. A personal favorite is Taco Bell and their use of Snapchat to promote their new breakfast menu.

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Sony Is Targeting Influencers' Real-Life Friends

Sony Is Targeting Influencers' Real-Life Friends | Public Relations & Social Media Insight | Scoop.it

...Sony Corporation of America is an early tester of the platform, and its VP of marketing, Steven Fuld, said the program is helping the electronics giant drive better conversion rates. 


"Pursway has a unique social graph that allows us to reach prospects with strong, real-life relationships with our customers," Fuld explained.


Indeed, Pursway and Sony assert that the program can segment influencers' actual, real-life friends—not just social media ones....

Jeff Domansky's insight:

Is this the new Holy Grail of big data and marketing?

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A Visual Guide to Social Media Best Practices

A Visual Guide to Social Media Best Practices | Public Relations & Social Media Insight | Scoop.it

You already know social media works.The question is, how to make it work best for your business.


The key is finding best practices that complement your marketing strategy.


A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.


Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media  into nine of today’s hottest social networks, including real business examples and a handy Infographic!...

Jeff Domansky's insight:

Rebekah Radice shows how to drive engagement on Facebook, Twitter, Google+ and Pinterest using visuals.

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LocalMark's curator insight, August 14, 2014 9:05 AM

FINALLY! Thank you for making this. So helpful. 

Tahar Mehenni's curator insight, August 15, 2014 5:53 AM
1-Consultant- formateur ( pour les instiuts et centres de formation professionnels ansi que les écoles de marketing et management). 2-Consultant externe aux agences de marketing et communication. .....................étudie toute proposition............................. lien: mehennitahar@gmail.com
Gonzalo Moreno's curator insight, August 19, 2014 5:20 AM

It's GOOD!!

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How to Create Content That Sells [SlideShare]

How to Create Content That Sells [SlideShare] | Public Relations & Social Media Insight | Scoop.it

...But we all know that the buying journey doesn't end once someone's received a free ebook -- and your content shouldn't, either. To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content. 

But what does that actually mean? How do you make content that'll help your company sell?


Doug Kessler, famous for his previous SlideShare presentations on the crap content deluge and the meaning in B2B marketing, has put together the following presentation to help answer those questions. Flip through it to learn how you can make your content less about marketing and more about selling -- without being spammy about it.... 

Jeff Domansky's insight:

Doug Kessler shows how to create content that actually makes prospects want to buy from you. Good viewing 9/10

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Jeff Domansky's curator insight, August 16, 2014 8:15 PM

With great content, Slideshare is a powerful channel.

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7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy

7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
Marketing success requires a commitment to consistently create exceptional customer experiences, along with transparency, agility, and accountability at all levels. Unfortunately, many marketing leaders struggle to win and maintain internal support for digital marketing transformation.
Jeff Domansky's insight:

Paul Roetzer writes a thoughtful post and reflections on marketing leadership.

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Here Are More Advertising Taglines. Do You Know the Brands? | AdWeek

Here Are More Advertising Taglines. Do You Know the Brands? | AdWeek | Public Relations & Social Media Insight | Scoop.it
You've logged countless hours on the Internet, in front of a television or just participating in society—absorbing ad messages wherever you go. Branding is everywhere, whether you like it or not. We descended upon the signage capital of the world, New York's Times Square, to test passersby on their knowledge of some of the more famous taglines in American culture. 

Take a look above, and see how they fared. And see how you'd do. Pop quiz, hot shot!...

Jeff Domansky's insight:

Fun test of your marketing smarts.

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Mae Combridge's curator insight, August 16, 2014 1:28 AM

I find this really interesting! Personally I don't really pay attention to advertisements but I do seem to remember the songs instead.

 

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The Rise of Sadvertising: Why Brands Are Determined to Make You Cry

The Rise of Sadvertising: Why Brands Are Determined to Make You Cry | Public Relations & Social Media Insight | Scoop.it

There was a time in the not so distant past when funny ruled advertising. Whether  absurd and awkward, sharp and wry, or broad and ball-busting, comedy in all its forms was the dominant language in marketing. Then something changed. Quietly at first, then in a more pronounced fashion. In the beginning, certain people (not us) would find themselves discreetly, incredulously, wiping a tear from their eye while watching an ad online. These individuals might blame things like new parenthood on the lapse in steely resolve. “It’s nothing,” they’d say, brushing off the moist impact of a touching story, adding a defensive reminder that, c’mon, they weren’t made of stone!


But then, things began to escalate. Ad-induced tears flowed across the land, and even diehard cynics started admitting to welling up over commercials. And these weren’t just your public service announcements, carefully crafted to emotionally manipulate you into action on issues that were already emotional powder kegs. These were spots for shampoos, for Internet services, for banks, for soft drinks, for retailers, for peanut butter, for beer! They were contemplative, moving, and all scored with the Piano Chord of Emotion. Even Super Bowl viewers were no longer safe from baldfaced lunges at the cockles. Pretty soon the promise of a good cry became an engine of social sharing.

Jeff Domansky's insight:

Have you been brought to tears by an ad, or five, over the last while? Fast Company looks at the rise of "Sadvertising." It's an epic article, great read and hugely recommended 10/10.

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7 Memorable Moments in the Dubious History of Product Placement

7 Memorable Moments in the Dubious History of Product Placement | Public Relations & Social Media Insight | Scoop.it

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s.d


Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis.


...In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:...

Jeff Domansky's insight:

 Fun examples of product placement in big Hollywood movies. 

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Hamish Parker's curator insight, August 17, 2014 1:47 AM

Product placement allowing us to incorporate brands into movies and TV shows

Sophie Portet's curator insight, August 17, 2014 8:08 PM

How effective is product placement? Do we subconsciously adhere to these products/ brands messages in the things we watch? 

Janardin Bhana's curator insight, August 18, 2014 5:56 AM

Awesome ways of product placement which gets a lot of attention. However the product needs to suit the situation or person who's using the product for greater success. 

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6 Best & Hot QR Code Generators - ModernLifeTimes

6 Best & Hot QR Code Generators - ModernLifeTimes | Public Relations & Social Media Insight | Scoop.it

...So in this this fast moving technology world there are many developers and companies focusing on that and created a fast yet simpler solution for this, known as QR code. This code works with any qr scanner and gives the user information about your business and what the creator wishes to share when they scan their code.


It maybe a contact, website url, email, address, social network or discount offer etc. So users just need to scan the QR code and get the information based on QR code. It’s fast, simple and quick. Faster way in mobile marketing. Check out the example below of QR code with our logo on it, this makes QR  more attractive to visitors and gain more views....

Jeff Domansky's insight:

QR code basics.

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Top 25 DIY Tips for Better SEO

Top 25 DIY Tips for Better SEO | Public Relations & Social Media Insight | Scoop.it

You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.


Whether you’re a small business owner or an online marketer at a large company looking to enhance your SEO, the most important thing is to “recognize that the techniques and tactics a DIY SEO'er must use are not universal,” Ward says. “A site that sells hand-carved boomerangs requires different SEO techniques and tactics than a site that sells bobsled parts. While there are some technical aspects to SEO that are common, the ultimate success or failure of your site will be based on SEO and promotion strategies that differentiate you from everyone else."


We've grouped the following 25 invaluable DIY tips from SEO experts into four categories: Keywords, Links, Blogging and Social Media, and Strategies....

Jeff Domansky's insight:

Excellent and suggestions on how to boost your SEO all by yourself.

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Hamish Parker's curator insight, August 17, 2014 2:01 AM

Company's using SEO to advertise their product and services on the internet is becoming increasingly popular

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61% of Consumers Prefer Companies With Custom Online Content

61% of Consumers Prefer Companies With Custom Online Content | Public Relations & Social Media Insight | Scoop.it

Content marketing campaigns have become essential for marketers to engage audiences and generate leads. In fact, more than half of all consumers are more likely to buy from companies that create custom content.


But one of the biggest challenges B2B and B2C marketers face is measuring ROI. Only 27% of marketers track content metrics effectively.


Luckily, the folks at Captora created a graphic visualizing new data on metrics of success, which types of content have the highest ROI, the best days to share content on social media and more....

Jeff Domansky's insight:

Learn which types of content have the highest ROI, the best days to share content on social media and other must-known content marketing info.

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TV Shows Are Now Blatantly Ads For Crap You Don't Need

TV Shows Are Now Blatantly Ads For Crap You Don't Need | Public Relations & Social Media Insight | Scoop.it

These days, we are constantly being sold products and experiences but now, companies are getting more trixsy.


...Over at AdWeek, David Gianatasio writes that advertising and television shows (and music videos) are getting more integrated by the day, especially since consumers are so good at tuning out what we don’t want to hear. When was the last time you clicked a banner ad or a sponsored tweet or Instagram post? Never, unless it was by accident and then you were pissed about the seconds you'd never get back.


In response, advertising agencies are finding new ways to woo us with funny commercials or, say, placing their products in the middle of Top Chef, instead of, say, having Halle Berry mention the brand name of her lipstick on the Today Show....

Jeff Domansky's insight:

Good snapshot of the trend to, ugh, intergrate advertising and programming.

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July 31st-MY BDAY! ¶'s curator insight, August 14, 2014 9:02 PM

It's not that this "improved" ad integration won't work. It will. What worries me is what we'll do next, when *this* stops working? Brand babies? ¶

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The Website Experience Consumers Value Most

The Website Experience Consumers Value Most | Public Relations & Social Media Insight | Scoop.it

Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.

The 1,115 consumers surveyed ranked website performance (streaming with no buffering, pages that load quickly, etc.) as the most important digital experience by a wide margin—far ahead of having fresh and updated content, delivering a consistent experience on mobile and desktop, and providing personalized content....

Jeff Domansky's insight:

What's under the hood on your web site matters most to visitors.

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