Public Relations ...
Follow
Find
218.6K views | +126 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Marketing agility: do you measure up?

Marketing agility: do you measure up? | Public Relations & Social Media Insight | Scoop.it

Philip Gladman, Diageo’s white spirits director for Western Europe, once commented that because of digital marketing and consumer empowerment, marketers had to become multi-faceted like ‘Swiss army knives’.


What Gladman was describing is what I like to call marketing agility. It’s a topic that has garnered interest with most if not all marketers confronted with the fast-changing digital media landscape (Chris Lake recently covered the topic).


The emergence of new platforms, multi-screen viewing, real-time advertising and big data (just to mention a few) have profoundly changed the way advertising is seen and consumed. Media fragmentation has resulted in complex customer journeys and vast quantities of customer data....

Jeff Domansky's insight:

Is your marketing "agile" and do you know which content marketing tactics are delivering results?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

4 Important Content Marketing Facts You Should Wrap Your Head Around

4 Important Content Marketing Facts You Should Wrap Your Head Around | Public Relations & Social Media Insight | Scoop.it

Simply put content marketing is the process of creating content with the idea of indirectly promoting a service or a product that you might have.It might not even be one of the two – content marketing can be about marketing yourself, your skills or in other words building a personal brand. So it basically turns out that blogging and content marketing are the same thing, right?


Well not exactly....

Jeff Domansky's insight:

Content marketinfg can be a great way to increase the visibility of your business. Here are four key considerations you need to make before you jump into it!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Marketing Study Suggests Most Content Marketing Doesn't Work

Content Marketing Study Suggests Most Content Marketing Doesn't Work | Public Relations & Social Media Insight | Scoop.it

The challenges have only just begun for marketers. Content marketing study reveals that content marketing fails to deliver positive results 80 to 90 percent of the time.Content marketing is a zero sum game, or so suggests a groundbreaking new content marketing study that should send shivers down the spines of business owners and content marketers alike.


Only 10 to 20 percent of a company’s website content drives 90 percent of its web traffic, and only half a percent of a website’s content drives more than 50 percent of its traffic.“Our research proves that in content marketing and online publishing, the subjective ‘hit or miss’ approach is a ‘miss’ 80 to 90 percent of the time,” said Skip Besthoff, CEO of InboundWriter, the company that conducted the study....

Jeff Domansky's insight:

This is a damning research study that should make every content marketer even more determined to find ways to get a return on the content marketing investment.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Forget Newsjacking: Here's PR's New Secret Weapon

Forget Newsjacking: Here's PR's New Secret Weapon | Public Relations & Social Media Insight | Scoop.it

It’s just 14 days old but twerking has broken out everywhere.


Since Miley Cyrus’s eye-popping, herky-jerky, twerking performance at the Aug 26th MTV Video Music Awards, you can’t go anywhere without reading or hearing about twerking.


We haven’t seen anything like this since South Korea’s PSY danced his way Gangnam -style across the Internet to his 10 seconds of fame and fortune.


Forget newsjacking. PSY who?  Twerking has captured our attention everywhere from mainstream news coverage to watercooler conversations.


Why should PR and marketing care? This just in...

Jeff Domansky's insight:

Is twerking the newest PR, content and marketing secret weapon? They all seem to have embraced it! ;-)

more...
Alex Marchese's curator insight, September 13, 2013 11:03 AM

I chosse this particular one because of how often we talk about her and the pr machine she became just because of this one show. Before I never would of thought of miley and now thats all you here about especially in social media.

Scooped by Jeff Domansky
Scoop.it!

Test Your Internet Knowledge With Consumerist's History Of E-Commerce Quiz

We’ve mentioned it before and now Pizza Hut is proudly crowing over it again: The chain is laying claim to the honor of the first purchase ever made on the World Wide Web — a mushroom, pepperoni and extra cheese pizza back in 1994 — which brings up a good point: How much do any of us really know about the history of e-commerce? Take Consumerist’s quiz to find out....

Jeff Domansky's insight:

This is one tough quiz... 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Social Media Management 101: A Complete Guide for Businesses

Social Media Management 101: A Complete Guide for Businesses | Public Relations & Social Media Insight | Scoop.it

Personally, 2013 is shaping up to be a big year for my clients and me. We’re looking heavily into various social media efforts. We know the future requires focus on inbound marketing, which is the art of getting customers to come to you.


Social media management will be a major part of business in the future.By the end of this post you’ll have an understanding of how to manage your social media efforts. Even if you are just getting started you should have an idea of how to continue to grow your social media so that you’ll be bringing in leads and sales in the future....

Jeff Domansky's insight:

Very useful resource and reference for small business and social media.

more...
Phyllis Smith's curator insight, September 11, 2013 10:11 AM

Good article for planning a Social Media strategy for your business.

Debra Walker's curator insight, September 11, 2013 10:44 PM

I loved adding to my knowledge with these tips.  Enjoyed this article.  the sheer variety of tools available for social media can boggle the mind and it is only going to increase.

Scooped by Jeff Domansky
Scoop.it!

Here's a New One: Don't Show My Face! | Mr. Media Training

Here's a New One: Don't Show My Face! | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

When one school superintendent was confronted with a challenging situation, she employed a unique approach to handling the news media....


According to the FOX anchor, Ms. Sabolinski didn’t want to show her face because “the story wasn’t about her.” But that’s the case for corporate and organizational leaders much of the time, and they’re still expected to act as spokespersons for incidents that occur under their watch.


Plus, as the school superintendent, this story was partially about her, insofar as she’s the person who’s expected to handle the situation responsibly while keeping parents informed about her actions. Her job in a crisis is to convey a sense of confidence and competence—and hiding her face didn’t help her send that message successfully....

Jeff Domansky's insight:

Wierdest media relations strategy ever. Thanks to @MrMediaTraining - Brad Phillips - for this story.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Yetis Insight Blog - Top Ten Booze Related PR Stunts

10 Yetis Insight Blog - Top Ten Booze Related PR Stunts | Public Relations & Social Media Insight | Scoop.it

Being a big fan of alcohol, I wondered why this was. Is it down to peer pressure? Social malaise perhaps? A sign of Britain heading down the proverbial pan? Or is it down to canny marketing and PR stunts? I suspect it could be the latter. I still remember Carling Black Label adverts from my distant youth. The 'Carlsberg don't do (insert here) but if they did, they'd probably be the best (insert here) in the world' slogan is practically part of the national lexicon.


But it's not all paid-for television advertising. The big beer companies often chuck in a cheeky PR stunt or two into the marketing mix. Here's my selection of ten of the best. In no particular order...


Jeff Domansky's insight:

Only in Britain? Pity.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Reality check needed for journalists on social media

Reality check needed for journalists on social media | Public Relations & Social Media Insight | Scoop.it

Gannett has a new social media policy for journalists, and though it is similar to those established by many other news outlets, it does serve as a reminder that it’s getting harder than ever for journalists to draw the line between their public and private lives.


Here are some of the policy specifics that target journalists (emphasis added)....

Jeff Domansky's insight:

The dilemma of social media, journalism and what's personal on social media for reporters.

more...
Benjamin Haslem's curator insight, September 11, 2013 12:20 AM

It amazes me that so many journalists, happy to prominently display where and whom they work for, think a simple "views posted here do not necessarily reflect those of my employer etc" on a Twitter profile is enough to absolve their employer of any responsibility or guilt-by-association.

Gannett thinks not. 

WEDCBiz's curator insight, September 11, 2013 3:34 PM

When using social media it is often challenging to determine how to simultaneously be both personal and professional.  It is important for a small business to set up company policies.

Scooped by Jeff Domansky
Scoop.it!

When Does Gating Make Sense for Content Marketing?

When Does Gating Make Sense for Content Marketing? | Public Relations & Social Media Insight | Scoop.it

To gate or not to gate? That’s the age-old marketing question — one that’s been particularly subject to fluctuating public and professional opinion over the last decade or so.


“We’re seeing more marketers trying to shift the balance to increase the amount of earned leads through participating in the conversation with ungated content,” says Mike Weir, Marketing Lead for LinkedIn’s technology sector. “It’s especially important to keep your top of funnel content open and discoverable. It’s like dating, you want people to find you interesting and say, ‘I like your point of view. Let’s schedule a time to talk.’ It’s the essence of content marketing — and the reason the cold callers will eventually become extinct.”...

Jeff Domansky's insight:

The challenge of earning your leads, and when and how to gate content — both on LinkedIn and on your other content marketing channels, in general.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Coke Ad Includes Live Tweets

Coke Ad Includes Live Tweets | Public Relations & Social Media Insight | Scoop.it

A Romanian Coca-Cola ad appears to have broken new ground in integration between Twitter and TV by including live tweets during an ad.


...the ad included a subtitle bar that let the brand run tweets that consumers sent in using the hashtag #LetsEatTogether. Ad agency MRM Worldwide in Romania edited the tweets, five to seven of which made it into each ad placement.


The campaign addressed the fact that 60% of people don't eat meals together, but instead eat them solo while sitting in front of the TV. The tweets were often invitations to specific people to have a meal together (with a Coke, of course.) During the spring campaign, Coke's Twitter followers in that country increased by 15% as hundreds of tweets aired on TV. The effort also made the evening news....

Jeff Domansky's insight:

Very innovative concept and integrated media execution.

more...
Samara Paxton's curator insight, October 2, 2014 7:10 PM

The absolute perfect way to incorporate customer engagement- letting your customers know you care (eg- they are eating alone). Bringing people together, creating happiness (Which is what Coca Cola's message is all about- Open Happiness). This shows that Coca Cola have a handle on what it means to engage customers, and not only is this from a Marketing perspective, it actually created something that the evening news was talking about. Eating alone is possibly not the worst thing going on in the world, but it brought to attention the fact that things such as television are taking over what really makes people happy- via social media. Beneficial to Coca Cola, as the amount of attention it brought the brand is overwhelming. One of my favourite campaigns I have seen. It also inludes consumer behaviour- as it is showing that consumers are not taking part in something that Coke is a large part of- eating meals. What a way to change that. 

Scooped by Jeff Domansky
Scoop.it!

Publishers should focus on original content over reblogged news: TNW founder

Publishers should focus on original content over reblogged news: TNW founder | Public Relations & Social Media Insight | Scoop.it

.....TNW (the publishing site) has made some startling moves lately, stepping away from its news-driven format to become a more tech feature focussed site. According to de Laive it’s not really a case of moving away, more a case of giving less attention to news and becoming more concerned with original content and editorials. The tech news publisher believes that companies should think about focusing their energy on original content rather than simply summarising and reposting the work of others....

Jeff Domansky's insight:

Curators will have a different opinion about curating great content but this point of view is worth reflecting upon.

more...
Deanna Dahlsad's curator insight, September 10, 2013 5:39 PM

Content - orignal content - is still King

Scooped by Jeff Domansky
Scoop.it!

5 Easy Steps to Improve Your LinkedIn Profile - Search Engine Journal

5 Easy Steps to Improve Your LinkedIn Profile - Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

LinkedIn is easily the most neglected of the main social media networks. Standing against Facebook, Twitter and Pinterest, it’s often seen as the boring one of the bunch – little more than a glorified online CV.


However, for business use, LinkedIn is actually one of the most valuable networks out there. If you Google you full name, your LinkedIn profile often ranks in the top 5 results. With the growing importance of content marketing and the rise of online authorship, we are all putting our name out more and more frequently. Improving your LinkedIn profile is simple and can really effect your online visibility.Which begs the question – Why wouldn’t you want your LinkedIn profile to be the best it can be?


A lot of us (me included) heeded the advice to setup a LinkedIn profile, but then stopped. There are actually a few basic things that we can do that will really boost our profiles and online rankings. Here’s how to improve your LinkedIn profile in 5 easy steps...

Jeff Domansky's insight:

LinkedIn profiles often show up in the top 5 Google results when searching your name. What does yours say about you? Make changes for the better.

more...
Lily Sanders's curator insight, September 10, 2013 2:19 PM

Insightful tips on how to improve your presence on LinkedIn.

Scooped by Jeff Domansky
Scoop.it!

Videolicious Turns Everyone into a Video Editing Pro | Social Media Today

Videolicious Turns Everyone into a Video Editing Pro | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Videolicious's automatic video editing solutions allow you to quickly and easily create your own high-quality sales, marketing and communications videos in real-time from your desktop, tablet or mobile device.


I saw first-hand that video can connect audiences to the emotion behind a story or product like no other medium. And yet, everyone from huge media brands to small businesses were not able to easily create enough of their own video to fully benefit from this power,” says Matt Singer, whose business background includes producing national public TV specials and selling hundreds of thousands of products through QVC.


“With that in mind, we created Videolicious to enable anyone to create sophisticated video productions automatically in seconds.”If you’re skilled at video editing, the video creation platform speeds the process for you. And if you’re new to video creation, it helps you add a layer of polish to your homemade movies. The app’s automatic video editing solutions allow you to quickly and easily create your own high-quality sales, marketing and communications videos in real-time from your desktop, tablet or mobile device....

Jeff Domansky's insight:

Another cool tool worth test driving.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

InboundWriter - A new content marketing tool launches

Inboundwriter is a new content performance tool that will help you take your content writing to the next level effect. It has several pricing levels including a free account. It will help you develop:- Content that serves a significant audience, so that if your content resonates, the increase in traffic will move the needle for your site - Content that can compete, meaning your content is consumed more than other content written on the exact same subject (remember, we are in a zero-sum game) - Content that is well-written such that readers love it and search engines can easily serve it up...

Jeff Domansky's insight:

This is a really interesting new content marketing tool. I'll betest driving it over the next several weeks to see if it can truly improve performance of content.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Autonomous Vehicles, Big Data, And 3-D Printing Are All Nearing The Top Of The Hype Cycle

Autonomous Vehicles, Big Data, And 3-D Printing Are All Nearing The Top Of The Hype Cycle | Public Relations & Social Media Insight | Scoop.it

Think 3-D printing and big data is a little overhyped? You're not alone. Gartner's annual Hype Cycle report reveals all the technologies that are at the "peak of inflated expectations"--and the technologies have already let us down....

Jeff Domansky's insight:

Nice technology hype reality check from Gartner.

more...
Paul Godsmark's curator insight, January 20, 2014 8:11 PM

A reminder that autonomous vehciles are possibly nearing the top of the 'Hype Cycle' and that this is followed by the trough of disillusionment.

Scooped by Jeff Domansky
Scoop.it!

Cargo cults or the Wright Brothers? Metrics can improve newsrooms but only if the culture is ready

Cargo cults or the Wright Brothers? Metrics can improve newsrooms but only if the culture is ready | Public Relations & Social Media Insight | Scoop.it

Publishing metrics are both scary and essential to the survival of quality journalism. The question is not whether or not you measure your performance; it’s the quality of the measurements you take, and the decisions you make based on that data....


The key lesson for publishers is that it’s not enough to simply drop in new technology and expect to see a newsroom transformed. There’s hard work to be done to evolve the culture of a newsroom and if that work on occasion looks like the behavior of a cargo cult, we should also remember that for the longest time so would have the activities of the Wright Brothers....

Jeff Domansky's insight:

Great quote from the post: "Technology is fast. Culture is slow.”

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Kmart Forgets It's Still Summer, Begins Airing Holiday Ad

Kmart Forgets It's Still Summer, Begins Airing Holiday Ad | Public Relations & Social Media Insight | Scoop.it

Perhaps Kmart panicked after having a nightmare that it was November and had forgotten to put together a holiday ad campaign, or maybe some prankster at Sears changed a Kmart marketing exec’s desk calendar. Why else would the beleaguered retailer start airing a holiday shopping ad while it’s still summer?AdAge reports that Kmart started airing the below ad yesterday in various markets around this country, much of which is still reeling from all the back-to-school sales.Granted, it’s an ad for Kmart’s holiday layaway program so it makes sense that it would be on TV before the huge holiday commercial push, but can’t we at least wait until the autumnal equinox has come and gone before clogging our TVs with hallucinatory images of talking gingerbread men?...

Jeff Domansky's insight:

No wonder it's sinking fast...

more...
Megaan White's curator insight, September 11, 2013 8:43 AM

Might be a little early to start thinking about Christmas. I mean parents just spent anywhere from $75+ on back to school, per child. This probably wasn't the best time to remind parents that Christmas is coming.

 

I am not sure who made the choice at Kmart for this Holiday commmercial, but I don't think it was the best one. Even if the commercial is about their layaway program. It's still premature.

Scooped by Jeff Domansky
Scoop.it!

Why You Should Do A Honeymoon Outreach - Doktor Spinn

Why You Should Do A Honeymoon Outreach - Doktor Spinn | Public Relations & Social Media Insight | Scoop.it

How To Be Proactive In Your Blogger Relationships...


Here’s something to start living by immediately: Rule of thumb: Never try to SELL anything in your first contact with a blogger. That sounds pretty awesome, right? But what should you talk about then? This is where the Honeymoon Outreach Technique comes into play....

Jeff Domansky's insight:

Smarter influencer relations: Learn how to do a Honeymoon Outreach, and why this technique increases your chances of Blogger Outreach success.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Golf Course Draws Death Threats With Clueless 9/11 Anniversary Coupon Deal | Mediaite

Golf Course Draws Death Threats With Clueless 9/11 Anniversary Coupon Deal | Mediaite | Public Relations & Social Media Insight | Scoop.it
Tomorrow marks the twelfth anniversary of the September 11 terrorist attacks, which means it's also the time of year when people get angry at other people for not being sufficiently reverent about the occasion.
Jeff Domansky's insight:

Here's why marketing sucks and so often fails. Just awful. Of course those making death threats are no better. What a world!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15-Seconds Blog: Broken Off-the-Record

15-Seconds Blog: Broken Off-the-Record | Public Relations & Social Media Insight | Scoop.it

FishBowl DC has a post out today showing (in a huge surprise to absolutely no one) that even respected national reporters can't agree on what "off-the-record" means.

Toby Harden, the bureau chief of London's Sunday Times, opines that he could "use the information but not attribute it to anyone by name or affiliation or quote it directly." (To many people -- that would be known as "deep background" not off-the-record.)

Susan Page, the Washington Bureau Chief, USA Today, comes closer to the appropriate definition (in our view) saying to her: "...'off the record’ means you can’t use the information in a story and you can’t use the information in reporting...

Jeff Domansky's insight:

A journalism and media relations dilemma and duelling definitions.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A Valuable Tool for Web Browsing

A Valuable Tool for Web Browsing | Public Relations & Social Media Insight | Scoop.it
Curiyo lets online readers learn more about a word or phrase in a story without ever leaving the Web page. It's a valuable and easy-to-use addition to Web browsing, Walt Mossberg says.
Jeff Domansky's insight:

Cool new browser/tool for faster context in your news reading.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A 19-Year-Old, A Racist Tweet And A Front-Page Shaming | Mr. Media Training

A 19-Year-Old, A Racist Tweet And A Front-Page Shaming | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
This was an offensive and inappropriate tweet. But was shaming this student on the front-page of a college newspaper over the top?
Jeff Domansky's insight:

Brad Phillips shares a thought-provoking post and reflects on editorial judgment in a social media world.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Social media and the forgotten business opportunity - Schaefer Marketing Solutions: We Help Businesses {grow}

Social media and the forgotten business opportunity - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Media Insight | Scoop.it

I was lucky to start my social media journey when people were still trying to figure things out. It was a quiet place focused on people and relationships … almost to a fault. The pioneers in this space were radically anti-company, anti-advertising, and anti-measurement. I can remember one Chris Brogan rant in particular when he literally yelled at a corporate audience “This is not about your stupid company.”


Today, it is nearly ALL about your stupid company. The social web is like a carnival midway with shrill hucksters barking at you to come over to their stand.


And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. Social media used to be an extraordinary opportunity to build those relationships. And, it still can be....

Jeff Domansky's insight:

Mark Schaefer writes a very thoughtful post about how social media used to be about relationships. A look at the lost opportunity when we forget this.

more...
Ellen Creekmore's curator insight, September 13, 2013 12:20 PM

Social Media is about building relationships and developing an online extension of your community

Scooped by Jeff Domansky
Scoop.it!

What we learned from Taco Bell taco licking fiasco about handling bad social media publicity - Mc2 Social Media

What we learned from Taco Bell taco licking fiasco about handling bad social media publicity - Mc2 Social Media | Public Relations & Social Media Insight | Scoop.it

One of the smartest things a brand can do is to respond as quickly and intelligently as possible to negative social media publicity, which is exactly what Taco Bell did.


Whether it’s an unsatisfactory customer experience, a management mistake, product malfunction or an employee of a major fast food chain publicly posting photos of themselves licking Tacos there are many reasons a company can get bad publicity.Below, we share with you some simple PR techniques that may well be worth thinking about so that your company is ready when people start talking about you on a blog, Facebook or Twitter....

Jeff Domansky's insight:

Good social media crisis PR lessons....

more...
Hendy Han's curator insight, September 26, 2013 4:19 AM

This is a great article that includes a great example from previous case from Taco Bell. Publicity fame can be a double edge sword, where company is vulnerable for negative comments. This article provide a lot of great PR techniques that a company could take advantage of. Once a company goes online, they have to understand that a negative publicity can bring down a company so fast. It is important to handle the situation in timely fashion and keep responding in a good way to the customers. When a company goes through social media, it is important not to just leave it as it be. It has to be tracked on how the audiences and customers think about the company. Here, the PR department plays a big role to maintain the company image. A good thing suggested in the company, is to always consider a compesation from a critical mistake that they have done.

 

Levi Norton's comment, September 26, 2013 7:42 PM
In response to Hendy, I fully agree that if a company is in a publicity fame companies need to be prepared to respond to dissatisfied customers and reply to them as soon as possible if not the company could pay huge consequences . Great Read