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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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The essential small business website checklist

The essential small business website checklist | Public Relations & Social Media Insight | Scoop.it

This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online. This is the first in a short series which aims primarily to benefit small businesses with regards to their websites and online success. Consequently it might also help if you’re a web designer building small sites for businesses on a budget.

 

This small business website checklist will be most relevant for small sites or simple ecommerce sites because it’s a general checklist, but it’s amazing how many bigger (and often expensive) websites belonging to large companies fail to adhere to some basic web design fundamentals. The list below will enable you to quickly check the most fundamental elements are in place on your website and it should take you no longer than 30 minutes to carry out the checks....

Jeff Domansky's insight:

Basic advice for newbies and useful reminders for the rest of us.

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Frederic Reillier's comment, May 24, 2013 6:16 AM
Too systematic to be true, but not false neither...
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Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army

Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army | Public Relations & Social Media Insight | Scoop.it

Google’s fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first chance to look at what sites might be considered “losers” in terms of search visibility. Google’s fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first chance to look at what sites might be considered “losers” in terms of search visibility.

 

In a nutshell, the list includes: porn sites, game sites and big brands like Dish.com, the Salvation Army, CheapOair and Educational Testing Service (yes, ETS, the company that makes a lot of those standardized tests you probably took as a child). The SEO software company, SearchMetrics, has just shared its initial look at what sites have been affected the most by the latest Penguin update.

 

As always, SearchMetrics is using its “SEO Visibility” benchmark, which looks at the visibility of a company’s web pages as they appear (or don’t appear) across a wide range of keywords in Google’s search results. Here’s their initial list of the 25 biggest Penguin 2.0 losers...

Jeff Domansky's insight:

Some surprise SEO losers so far.

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The Myth of Content Marketing, the New SEO & Penguin 2.0

The Myth of Content Marketing, the New SEO & Penguin 2.0 | Public Relations & Social Media Insight | Scoop.it

Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming....

 

What Should Lead Your Online Marketing Strategy: SEO or Content". "Why Content Marketing is the New SEO". "Is Google's love affair with content marketing usurping SEO?" "Content Marketing is the New SEO " These are actual titles from articles in the top search results for [content marketing and SEO]....

Jeff Domansky's insight:

More Penguin perspectives and SEO insights..

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Content Marketing Mistakes in Social Media | Social Media Today

Content Marketing Mistakes in Social Media | Social Media Today | Public Relations & Social Media Insight | Scoop.it

A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep.

 

...Along the way, it’s nearly impossible to avoid subjects such as blogging, search, social, and some of the other tricks of the trade. Why? Because the best website in the world won’t make you a dime unless people come to it and find themselves engaged with the content there. There I go again. I can’t stop spouting the gospel.

 

I want my clients to understand the key to effective online marketing, or any marketing, is to get customers to know, like and trust you. That’s a high bar seldom achieved with a heavy dependence on ad or brochure-like communications. Ugh. Stop me now before I talk you into doing content marketing against your will....

Jeff Domansky's insight:

Learn from this collection of content mistakes and lessons from Barry Feldman.

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Google's Homepage Features The Most Touching Logo Ever

Google's Homepage Features The Most Touching Logo Ever | Public Relations & Social Media Insight | Scoop.it
Heart-warming. The moment a little girl saw her father after 18 months apart.
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The Most Important Social Media Marketing Platform | Heidi Cohen

The Most Important Social Media Marketing Platform | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business?

 

Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix. As Syncapse research revealed, Facebook drives revenues. Besides, there’s something to be said for a large audience of engaged users.

 

Actionable Marketing Advice: Create a Facebook presence and be active there. What’s interesting about Social Media Examiner’s data is how the other social media venues measure up....

Jeff Domansky's insight:

Facebook rules but other social media channels play critical roles when integrated properly.

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Alison D. Gilbert's curator insight, May 23, 2013 4:56 PM

I guess I would agree but I sure am glad I don't have to choose.

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SEO: The Future Is Bright, The Future Is Linkless

SEO: The Future Is Bright, The Future Is Linkless | Public Relations & Social Media Insight | Scoop.it

Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. The answer is simple.

 

By combining knowledge on entities, associations, co-occurrence and authorship, you can build a strategy that actually solves a problem or satisfies a need for your target audience. By doing this you will increase traffic and naturally generate links. Like Hannah Smith mentioned at this year’s LinkLove conference, if you do stuff that gets links, rather than doing it for links, you are much more likely to succeed. And to save you the hassle of pooling all this together, I’ve done it for you. You’re welcome....

Jeff Domansky's insight:

How content marketing is the new SEO and tips to help you get results.

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Intriguing Networks's curator insight, May 27, 2013 10:14 AM

Simple Great Content = Good people want to link and will organically. So focus on your Content Strategy, now that is a little more complicated.

James Johnston's curator insight, May 27, 2013 11:43 AM

More information about getting traffic back from the search engines and what you now need to know about SEO.

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Great Tips for a Successful Twitter Marketing Plan | Business 2 Community

Great Tips for a Successful Twitter Marketing Plan | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Nowadays, many businesses are using Twitter as a tool for connecting with their customers, building traffic to their sites and expanding their businesses. Here are some tips which will help you succeed in your Twitter marketing plan....
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Andrea Remmert's comment, July 31, 2013 1:38 AM
These are all really good tips. Though it doesn't touch on the actual content (other than the use of hashtags) these tips are good for account upkeep!
Jeff Domansky's comment, July 31, 2013 1:24 PM
Andrea, glad the tips were helpful. Thanks for your comment.
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The Customer Journey to Online Purchase – Think Insights – Google

The Customer Journey to Online Purchase – Think Insights – Google | Public Relations & Social Media Insight | Scoop.it

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs. These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs....

Jeff Domansky's insight:

This is essential reading for content and social marketing pros trying to manage SEO.

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Google Penguin 2013: How to Evolve Link Building into Real SEO

Google Penguin 2013: How to Evolve Link Building into Real SEO | Public Relations & Social Media Insight | Scoop.it

SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

 

Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. But there is also a sense of confusion as the line often shifts and the message from Google contradictory. Here's how to sort out Panda, Penguin, and Manual Actions...

Jeff Domansky's insight:

How to navigate the sometimes confusing waters of Google search updates.

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Jeff Domansky's comment, May 23, 2013 3:25 PM
Thanks everyone for your scoops and shares. This is a really important post for content and marketing pros.
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SAPVoice: What Is A Social Business? 4 Resources To Help You

SAPVoice: What Is A Social Business? 4 Resources To Help You | Public Relations & Social Media Insight | Scoop.it

In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?” There is a lot of talk about the social business and too often it involves a discussion of social tools and channels.

 

In this article I’ll offer my own definition as well as plenty of links to other resources you can check out for more ideas on how to help your organization transform into a social business. A social business is not a business that sends a lot of Tweets or has a ton of Facebook FB -2.01% likes. A social business is one that realizes that it operates in a more transparent and social world. And so it makes customers and employees equally as important as its shareholders and profits. tools and channels....

Jeff Domansky's insight:

A very good read and discussion about social business, what it is and how it can work more effectively.

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Jaron Lanier: Information doesn't want to be free, and ads are screwed

Jaron Lanier: Information doesn't want to be free, and ads are screwed | Public Relations & Social Media Insight | Scoop.it

Computer scientist and author Jaron Lanier has turned his back on the “information wants to free” meme to which he once subscribed, and he thinks advertising as a business model for media is doomed. It’s not just that Craigslist and other Internet businesses have snatched ads away from traditional media, he reckons; it’s that in this digital era, when Google and Facebook increasingly own most of the inventory, not to mention the ad servers and distribution channels, relying on advertising to prop up your media company just doesn’t make sense.

 

youLanier, the guy credited with coming up with the term “virtual reality,” outlines this thesis in his new book “Who Owns the Future?” which examines the effects network technologies have had on our economy. In an interview with Nieman Journalism Lab, Lanier builds on that case, stating flatly that advertising isn’t a viable business plan for media businesses in the long term. He tells the publication...

Jeff Domansky's insight:

Tthis is a very provocative discussion about how advertising is dead. Simply dead in the water. And Lanier is most definitely right. Recommended reading for advertising, marketing and PR people.

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The Minimalist's Guide To Social Media Metrics

The Minimalist's Guide To Social Media Metrics | Public Relations & Social Media Insight | Scoop.it

The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really...

 

What if we could pinpoint the metrics that provide the biggest bang for our buck in terms of telling us whether our efforts are paying off while taking the least amount of time to measure? Focusing only on what matters (and nothing more) could satisfy the ROI demons, keep bosses and clients happy, and give social media marketers more time to do what we’re supposed to be doing: engaging and connecting with our communities.

 

So, whether you’re still struggling to measure social media effectiveness or simply want to declutter your measurement efforts, Here’s your minimalist guide to social media metrics....

Jeff Domansky's insight:

You'll find these very practical social media measurements to be easily implemented. A good guideline.

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Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign - Search Engine Journal

Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign - Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly focusing on social media marketing campaigns. The question is – how do you really know how effective your campaigns are, and how can you determine ROI?

 

Of course, the ultimate way to track the effectiveness of your social SEO campaign is increased revenue, but there are other forms of tracking that can be beneficial as well. After all, not everything you do is going to generate an instant increase in revenue. In this article I will discuss how to track the effects of your social seo efforts, and the best methods and tools to add to your toolbox....

Jeff Domansky's insight:

Tools, tactics and social marketing tracking tips that work.

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Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips | Public Relations & Social Media Insight | Scoop.it

If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords...

 

It would be easy to shrug our shoulders and dismiss them as annoying gremlins that mysteriously move from one spot to the next. But the reality is that rankings are based on sophisticated — and often proprietary technologies — and will therefore vary among the search engine results pages (SERPs) of different search tools. Geography (influenced by IP addresses) and personalization (including anonymous cookies that track browsing history) will also continue to make an impact.

 

Take heart: If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore. Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

Jeff Domansky's insight:

All about content, keywords and SEO.

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Neil Ferree's curator insight, May 24, 2013 1:06 PM

Penguin 2.0 didn't mess with any of these page 1 SERP's



We all know Social Shares is the Future of SEO so while organic search is still a player • its losing it luster right?

Jeff Domansky's comment, May 24, 2013 1:18 PM
Totally agree Neil.
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10 Lessons from a 100k Pageview Post

10 Lessons from a 100k Pageview Post | Public Relations & Social Media Insight | Scoop.it

This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site). That’s what unexpectedly happened to us on www.branded3.com a few weeks ago – what essentially started as a rant from some guy having a bad day blew up and now has 1,184 votes on Hacker News (and incoming links from some of the biggest sites in the world).

 

I think it’s likely I’ll never replicate this, and I didn’t intend this either – so I’ll not preach: “this is how you get 100,000 page views.” Everyone else is just as qualified as I am to write a post that’s read all around the world, and that’s exactly what I want to happen. I’d like to tell you what I’m taking away from this, and how I’ll use it when I’m creating content for my clients in the future....

Jeff Domansky's insight:

Nice case study on content impact and strategies.

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What the Future Holds for Business Blogging

What the Future Holds for Business Blogging | Public Relations & Social Media Insight | Scoop.it

As crappy content keeps adding to the clutter, the business blogging world will change for the better. If you haven't yet flipped through Velocity Partners' SlideShare deck, "Crap. The Content Marketing Deluge," it's definitely worth a look (we've embedded it below).

 

It's no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. The good news is, while it's becoming harder and harder to get eyeballs on your content, the future is bright for marketers committed to quality. And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it's right in my wheelhouse as HubSpot's blog manager -- I thought I'd share with you what I think the future of business blogging holds....

Jeff Domansky's insight:

Great snapshot of the future of business blogging and how it can generate leads.

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Why curation matters, enormously? | The PR Coach

Why curation matters, enormously? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Without curators, the internet is quicksand. I have huge confidence in the future of curation. That's because we have so much information coming at us in this digital era.

 

The more “stuff” the internet and all the shiny new social media channels throw at us, the more we need brilliant curators.

 

Without curators, we run the risk of information overload.

Jeff Domansky's insight:

Curation counts. Here's why.

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Preventing The Bad PR Hangover | grub street daily

Preventing The Bad PR Hangover | grub street daily | Public Relations & Social Media Insight | Scoop.it

...Over the past few months I’ve spoken to two authors who’d signed with the same, well-reputed PR firm for a book launch campaign, paid a considerable amount of money and then…nothing. Barely a review or author interview to show for the firm’s initial promises and excitement.

 

Needless to say, this makes my blood boil. It’s deeply unfair to the authors who placed their trust in this firm, it’s disrespectful of authors in general – taking advantage of their earnest hope and vulnerability – and it’s an insult to all the devoted, hard-working publicists out there who go above and beyond to generate results.

 

It also brings to light something that absolutely has to change: Many – possibly most? – authors simply have no idea what they should look for when hiring a PR firm. Nor do they know what’s “normal” or what they should expect from this relationship. So here’s my laundry list of must-haves in determining whether the firm you hire to publicize your book is up to par, and in understanding whether it’s doing (or will do) what it should for you...

Jeff Domansky's insight:

Here's a story about publicists who simply don't deliver and leave author clients hanging. Not good enough. The author suggests how to get better results from your publicity team.

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Chikodi Chima's curator insight, May 23, 2013 3:27 PM

Public relations is a process and not a product. While the use case in this article is specific to authors who write about food, the advice is universal to anyone in the public relations marketplace. Setting clear expectations, creating a detailed work plan, and being open and accessible are critical components of a successful PR relationship. At the end of the day client and consultant are on the same team, and should share the same goals.

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6 Ways You Can Build Accountability into Social Media Marketing | Business 2 Community

6 Ways You Can Build Accountability into Social Media Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Social media can be one of the most successful channels for B2B lead generation, but many companies still jump into a social network to have a presence for presence sake. If your company is on a social network, there must be a purpose behind being there.

 

For B2B marketers, that purpose is most likely creating demand that will drive leads and sales. Depending on your marketplace, a focus on social demand generation could require being on just a few or a number of social media sites. Either way, you’ll have to go in with a plan to make sure each of those networks produces results. Here are six important ways your company can build a social media machine that generates leads while having some fun...

Jeff Domansky's insight:

Six tips for better social marketing ROI.

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14 Tools for Writing a Content Marketing Style Guide for Your Blog | Business 2 Community

14 Tools for Writing a Content Marketing Style Guide for Your Blog | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: For hundreds of years, publishing organizations and media have used style guides to define standards in-house, and quickly get new writers up to speed.

 

Don’t think of it as a tool to train your writers on how to use grammar and spelling, but instead as the experts of Intelligent Editing put it, “to provide [guidance] for instances when many possibilities exist.” Your company’s content marketing is your online voice, and a consistent tone will ensure you’re able to achieve memorable branding. Whether you’re planning to scale from one to two dedicated content creators, or you’re starting to utilize freelance copywriting services, a content style guide can help your whole inbound marketing team write in the same voice...

Jeff Domansky's insight:

How a content style guide can help your content marketing deliver.

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In Search of Voodoo: Empathize to Optimize Your Customer’s Journey on the Search & Social Web

In Search of Voodoo: Empathize to Optimize Your Customer’s Journey on the Search & Social Web | Public Relations & Social Media Insight | Scoop.it

By understanding the customer journey across media, devices and platforms, marketers can better optimize search and social marketing performance....

 

On the one hand, there’s a temptation to spend a lot of time and resources developing “the perfect” strategy. On the other hand, you could also just start cranking out content and see what sticks. Neither of those approaches really work well in a practical way. What does work? There’s one thing that can help answer many of the concerns marketers have about content and that also helps you cut to the chase for practical implementation: Understanding the customer journey.

 

Google Think Insights has a great post with tools to help marketers better understand how different content and channels affects customers during the buying cycle or customer journey to online purchase. Check it out and then come back....

Jeff Domansky's insight:

All about SEO and how different content works in the marketing and buying cycle.

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The Rise of Semantic Search and What It Will Mean for Marketers | Social Media Today

The Rise of Semantic Search and What It Will Mean for Marketers | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.

 

In the digital marketing world the words “game changer” rank right alongside “awesome” in terms of overuse. Yet, when it comes to semantic search nothing less can adequately prepare the marketer for the seismic change that’s coming. The reason for this lies more in the way digital marketing has operated to date and less on how search works. Interestingly it is the practices of the former that are forcing changes in the latter.

 

Put a bit more simply, if your online digital marketing strategy is based upon the creation of content that is keyword stuffed, contained tightly within a website and relying solely upon the usual link spamming to help search engines discover it, you are setting yourself up to fail. The reason lies in the way search now grades websites. In the semantic web the content contained in a website, regardless of uniqueness, quality or ‘cleverness’ will fail to do much in search if it does not also engage its intended online audience.

 

In Google’s semantic world ‘sentiment mining’ (what is being said about you), engagement (how your content is received), citation (where your website and brand are mentioned) and interaction (how your website is linked to) form the four pillars upon which your new marketing needs to be based on.

 

The good news is that gaming search and creating ‘shortcuts’ in marketing is now so effort-intensive that it makes no real economic search any more, so you may as well do the right thing and create a digital presence that delivers real value to the online visitor, is completely engaging and works hard to clarify the character and identity of your business. ...

Jeff Domansky's insight:

Exploring the shift in how Google evaluates website content quality and how to best respond to this new SEO reality.

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Reboot Your Business and Your Life

Reboot Your Business and Your Life | Public Relations & Social Media Insight | Scoop.it

Marketing podcast with Mitch Joel: I've been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window....

 

The change we are undergoing right now will dwarf what we’ve seen over the past five years. Every bit of data and information we share and consume is headed towards a single source or, as Joel calls it, a single pipe. We are moving beyond customer service and marketing messages to a era where businesses must be built to interface directly with the customer at every level. The customer and the direct relationship with the customer is an organization’s greatest asset and greatest risk.

 

An organization’s ability to respond directly and in real time will determine success and failure. Proactively leveraging opportunities in real time is the new landscape. One of my favorite lines from the book sums this up – “Instead of asking people to like us Facebook – why not trying liking them first.”-...

Jeff Domansky's insight:

Love that quote: “Instead of asking people to like us Facebook – why not trying liking them first.” Really crystallizes the sea change in social media and the need for marketing to respond differently

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7 Principles From 7 Years Of Landing Pages

7 Principles From 7 Years Of Landing Pages | Public Relations & Social Media Insight | Scoop.it

In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now....

 

Seven years ago, my company launched its first prototype of a landing page management platform. At the time, landing pages were extremely nascent, only used by a handful of pioneering digital marketers. So many times I had to answer the question, “What’s a landing page?” Now, they’re nearly ubiquitous.

 

The disciplines of conversion rate optimization and post-click marketing have matured into a rich subfield within digital marketing. It’s been inspiring to see how much what-happens-after-the-click has improved in this time. So, on this occasion of my seventh anniversary of “converting” to this line of work, I thought I would step back and share the seven biggest lessons that I’ve learned over the years....

Jeff Domansky's insight:

Landing pages are important and make a big difference to your social marketing results when they are well done.

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