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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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How Google Analytics Attributes Goal Conversions, Avoid BIG Marketing Mistakes

How Google Analytics Attributes Goal Conversions, Avoid BIG Marketing Mistakes | Public Relations & Social Media Insight | Scoop.it
Learning how Google Analytics gives credit to your conversions will help you avoid making some very bad marketing decisions.

Via Martin (Marty) Smith
Jeff Domansky's insight:

Excellent insight into Google Analytics and SEO...

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Martin (Marty) Smith's curator insight, January 11, 2013 6:11 PM

This is insightful. GA's goal conversion has always confused me, not anymore. 

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Should PR Professionals Sit In On Interviews? | Mr. Media Training

Should PR Professionals Sit In On Interviews? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Is it okay for PR professionals to sit in on interviews, or is their presence a nuisance that gets in the way? Here's what reporters had to say.

 

A PR professional once shared a memorable anecdote with me. She had arranged for one of her colleagues, a content matter expert, to speak with a reporter from The Washington Post. On the day of the interview, the two of them huddled in an office and called the reporter.

 

They chose not to tell the reporter that the PR professional was on the line. At some point during the interview, the reporter picked up that someone else was in the room—and he exploded: “Who else is on the line? My interview is supposed to be with [NAME]. Get that other person out of the room!”

 

I thought of that story recently when a Sports Illustrated writer named Richard Deitsch sent his followers the following tweet....

Jeff Domansky's insight:

Great question and discussion by Brad Phillips. My sense is "it depends."

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The Internet of Things Has Arrived — And So Have Massive Security Issues | Wired.com

The Internet of Things Has Arrived — And So Have Massive Security Issues | Wired.com | Public Relations & Social Media Insight | Scoop.it
Internet. Things. Add the “Of” and suddenly these three simple words become a magic meme -- the theme we’ve been hearing all week at CES, the oft-heralded prediction that may have finally arrived in 2013.

 

While not devoid of hype and hyperbole, the Internet of Things (IoT) does represent a revolution happening right now. Companies of all kinds – not just technology and telecommunications firms – are linking “things” as diverse as smartphones, cars and household appliances to industrial-strength sensors, each other and the internet. The technical result may be mundane features such as intercommunication and autonomous machine-to-machine (M2M) data transfer, but the potential benefits to lifestyles and businesses are huge.

But … with great opportunity comes great responsibility. Along with its conveniences, the IoT will unveil unprecedented security challenges: in data privacy, safety, governance and trust.

 

It’s scary how few people are preparing for it. Most security and risk professionals are so preoccupied with putting last week’s vulnerability-malware-hacktivist genie back into the bottle, that they’re too distracted to notice their R&D colleagues have conjured up even more unpredictable spirits. Spirits in the form of automated systems that can reach beyond the digital plane to influence and adjust the physical world … all without human interfacing....

Jeff Domansky's insight:

Watch for interesting security issues ahead as the "Internet of things" takes hold....

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HubSpot Shares 11 Secrets That Help Them Generate More Leads Than Even Salesforce.com | Forbes

HubSpot Shares 11 Secrets That Help Them Generate More Leads Than Even Salesforce.com | Forbes | Public Relations & Social Media Insight | Scoop.it
There aren’t many companies in the world that generate 1 million visitors and over 60,000 leads through their website each month. Especially B2B.

 

HubSpot does....

 

HubSpot has figured out that Google wants great content, and lots of it. So rather than gaming the system with lots of search engine optimization (SEO) techniques, (which I rant about in my #1 Forbes article ‘The Death of SEO, The Rise of Social, PR, and Real Content) they do the obvious…

 

They generate lots of really good content....

Jeff Domansky's insight:

Really good interview with Mark Roberge, SVP, HubSpot.and insight into its phenomenal success. A must-read for digital marketers, PR and content marketing pros.

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Eight types of social tools and how you can use them | Econsultancy

Eight types of social tools and how you can use them | Econsultancy | Public Relations & Social Media Insight | Scoop.it
The number of social tools is bewildering: what is the difference between a social media listening tool and an engagement platform? What are Enterprise 2.0 platforms?

 

For anyone who is perplexed by the number of social tools, here is an overview of eight types, based on a report written by our Social Strategist Miranda Man.... 

Jeff Domansky's insight:

A valuable resource and informative read...

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Social Net Advocacy: How Dell weaves social data into business processes | Holtz Communications + Technology

Social Net Advocacy: How Dell weaves social data into business processes | Holtz Communications + Technology | Public Relations & Social Media Insight | Scoop.it

There are companies that talk about becoming a social enterprise. Then there are those that invest in it. Dell’s investment has resulted in multiple patent applications for technologies designed to be used just internally.

 

The tool—Social Net Advocacy (SNA)—was on display last month at Dell World 2012 in Austin....

 

It’s simple to click through layers of data (topics, media providers, authors, and posts) to find out what people are saying about products, components, stages of the customer journey (for both commercial and consumer customers), and business functions. Each category and subcategory includes a breakdown of sentiment—positive, negative and neutral, along with the number of posts devoted to that topic and the change in SNA over the past week....

Jeff Domansky's insight:

Shel Holtz looks at Dell's impressive social media analysis tools...

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#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros | PR News

#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros | PR News | Public Relations & Social Media Insight | Scoop.it
#BareItAll could show itself to be an important online community for executives interested in practicing better PR.

 

PR folks now have their own nest in the Twitterverse. On Jan. 9 at roughly 2:00 p.m. ET, Twittter is introducing a new chat room specifically focusing on the PR field and pop culture.

#BareItAll will be a freewheeling vehicle to chatter about all things PR. We shudder to think what will be revealed on #BareItAllNights, which launches at 10 p.m.

Jeff Barrett, CEO of @StatusCreative, who has 70,000-plus followers on Twitter, created the new Twitter hashtags....

Jeff Domansky's insight:

Give it a try if PR is your thing...

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2013 social TV predictions from the experts at CES | CNET

2013 social TV predictions from the experts at CES | CNET | Public Relations & Social Media Insight | Scoop.it

What will the social TV landscape look like in 2013? Experts weighed in with their predictions at CES during a panel discussion on how social media is changing TV consumption, discovery, and measurement.

 

Social television can be defined as the intersection of television content and social networks. The category also considers how consumers engage with TV-enhancing applications on second screens like mobile phones and tablets....

 

Predictions aside, all the panelists agreed on a few key things. The consensus was that social applications and experiences don't work on the actual television set, despite their prevalence on smart TVs. Secondly, all of the panelists believe that social TV is still in its infancy, or rather its "first or second inning," as Wolf said.

Jeff Domansky's insight:

Good read for social media trend watchers...

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Pradeep Kumar's curator insight, January 9, 2013 8:19 PM

Good insights...

ben bernard's comment, January 9, 2013 8:51 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Boeing's Dreamliner Nightmare | 15-Seconds Blog

Boeing's Dreamliner Nightmare | 15-Seconds Blog | Public Relations & Social Media Insight | Scoop.it

The trouble with breakthrough technology is that sometimes it breaks.

Boeing is going through some turbulent times at the moment due to anomalies with their new highly-anticipated, much-delayed 787 Dreamliner aircraft.

On Monday an empty Japan Airlines 787 parked at Boston's Logan Airport caught fire - apparently caused by malfunctioning batteries. Tuesday a different JAL Dreamliner preparing for takeoff had to abort its trip due to a massive fuel leak.

Jeff Domansky's insight:

Will be interesting to watch this crisis management scenario play out...

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ben bernard's comment, January 9, 2013 8:51 PM
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20 Tech Trends That Will Define 2013, Selected By Frog | Fast Company

20 Tech Trends That Will Define 2013, Selected By Frog | Fast Company | Public Relations & Social Media Insight | Scoop.it

Yes, it’s already that transitional time when our current year ends and another begins, and today and tomorrow are quickly changing hands. Rather than look back at significant trends of the past 366 days (2012 was a leap year, remember?), we asked a wide variety of technologists, designers, and strategists across Frog’s studios around the world to take a look to the future. The near future, that is. “Near” in that 2013 is not only upon us, but also “near” in that these technologies are highly feasible, commercially viable, and are bubbling up to the surface of the global zeitgeist. We believe you’ll be hearing a lot more about these trends within the next 12 months, and possibly be experiencing them in some form, too.

Jeff Domansky's insight:

This is a refreshing read for anyone interested in what's just over the horizon...

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ben bernard's comment, January 9, 2013 8:52 PM
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How To Optimize Blog Post Titles for Your Readers and SEO | Road to Blogging

How To Optimize Blog Post Titles for Your Readers and SEO | Road to Blogging | Public Relations & Social Media Insight | Scoop.it

Learn how To Optimize Blog Post Titles for your Readers and SEO. It can increase your CTR. 

 

No matter how good your content is, it is useless unless people read your post. People will read your post by just looking at the headline. So headlines matter a lot! If you have a catchy headline usershim will check your post.

 

As a blogger we always try to write a catchy headline so that people read our post. That means we write a reader-friendly headline. Then what about search engines? We always try to get organic traffic from search engines. For this we need a search engine friendly title....


Via Martin (Marty) Smith
Jeff Domansky's insight:

Combining catchy titles with search-friendly meta titles will bump up your SEO. This post shows how easy it is.

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Martin (Marty) Smith's curator insight, January 9, 2013 3:47 AM

Solid article about why and how to create one title for visitors and another for search engine spiders and why that is a good idea. 

Barbara Kurts's comment, January 9, 2013 6:12 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment, January 9, 2013 8:52 PM
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I Eat Oatmeal, But I’m Not Friends With It | Torque, Ltd.

I Eat Oatmeal, But I’m Not Friends With It  | Torque, Ltd. | Public Relations & Social Media Insight | Scoop.it

...No. It’s no longer good enough to force the customer to rationalize with their inner self why they’re friends with a laundry detergent. You have to give them another reason to like you, to be an online resource in their daily (or weekly) life, and to serve a need that is above and beyond your actual product benefit.

 

In a word: content.

 

Content marketing is the key to building not only links, but enduring popularity. While some may say that content marketing has been forced upon SEO’ers by Google’s recent updates, it simply flies in the face of human nature NOT to focus on quality content. Which is exactly why Google updated their algorithm in the first place - to get people what they really want....

Jeff Domansky's insight:

Rod Holmes shares valuable secrets to content marketing success, including storytelling. A must-read for content marketing, PR and marketing pros.

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Seo Hyeon Kim's comment, January 8, 2013 7:37 PM
wow it's gorgers
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Starbucks: Social Media Revenue Based on Relationships | Business 2 Community

Starbucks: Social Media Revenue Based on Relationships | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Many companies concentrate social media efforts on getting as many fans as possible, but focusing just on the number of fans misses their true value – they are loyal customers who have raised their hands to say they want a relationship.


The real win is achieved by engaging with customers. An Ad Age study found that only 1% of the Facebook fans of major brands engaged with the brand pages in a given month. One-time promotions to increase the number of fans rarely produce long-term benefits. IBM’s Yunchun Lee writes, “That isn’t to say that CMOs shouldn’t strive to build a fan base. The issue is how to do this in a productive way. There are no short cuts. Winning a loyal customer begins with matching a great product or service with a flawless and repeatable customer experience.” Social media marketing requires a long-term commitment to enriching the customer experience.

 

Starbucks is a great example of a company taking the right approach. In an interview with Adweek, Starbuck’s Alexandra Wheeler said that the firm’s social media strategy “isn’t a marketing initiative. It isn’t a PR initiative. It’s cultivating and creating great consumer value and great consumer relationships.” Starbucks treats its fans to a steady stream of special deals and a richer experience than they’d get solely by going to a store, including interesting background stories on coffees and great photography of merchandise....

Jeff Domansky's insight:

Ahhhh grasshopper: listen to the sound of content marketing success. Oh, and marketing? It isn't your father's "marketing."

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What the latest Facebook changes mean for social media managers | PR Daily

What the latest Facebook changes mean for social media managers | PR Daily | Public Relations & Social Media Insight | Scoop.it

The social network tweaked its timeline design. Here’s what the people who manage Facebook pages for brands need to know to prepare.

 

...Most of the changes are minor design tweaks, and will likely improve the experience...

Jeff Domansky's insight:

I don't know? Big whoop. Until Facebook gets a creative redesign to improve usability, navigation and most important it's look and feel, it's just window dressing. I feel the ghost of MySpace....

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How to Make Transmedia Better in 2013 | THIS IS TRANSMEDIA

How to Make Transmedia Better in 2013 | THIS IS TRANSMEDIA | Public Relations & Social Media Insight | Scoop.it

Transmedia is going to get big in 2013, which means lots of opportunity for independent transmedia producers. Here are five ways to stay relevant as audiences embrace transmedia...

Jeff Domansky's insight:

Mike Vogel shares a really interesting look at Transmedia and where it's going in the future. But, he cautions, keep it simple. No more secret handshakes, obscure technical lingo or or making things more complicated than they need to be.

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Why The Next Social Media Frontier Is The Past | Fast Company

Why The Next Social Media Frontier Is The Past | Fast Company | Public Relations & Social Media Insight | Scoop.it

Where does all of that real-time chatter go when the moment has passed? Some entrepreneurs think it could fuel the next generation of disruptive products.

 

“What are you doing right now?” Facebook asked its users in 2007.

 

The social network, and its peers, have since become less dedicated to the present moment. Facebook has created Timeline, a historic presentation of daily posts.Foursquare has turned its vault of real-time check-ins into a valuable recommendation engine. And Twitter recently launched a feature that allows users to download their tweet archives. For the first time, social media platforms are looking back.

 

By facilitating constant, real-time conversation, these platforms inevitably created a detailed log of the past. As a habit of sharing and an emerging quantified-self movement merge, the potential to recycle our real-time content grows.

 

The next big thing, some entrepreneurs believe, will leverage not “right now,” but “then.” Here’s why:

 

Content Gets Less Valuable Over Time. And Then It Gets More Valuable....

Jeff Domansky's insight:

Intriguing idea and trend for marketers and social PR to follow....

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Top 40 Strategists in Digital Marketing | OMI Blog

Top 40 Strategists in Digital Marketing | OMI Blog | Public Relations & Social Media Insight | Scoop.it

The Online Marketing Institute is please to honor 40 digital strategists in marketing, selected as the leaders that have lead the interactive marketing industry through innovation and education during the past year.

This ‘Top 40′ list is compromised of OMI educators, authors, digital strategists and speakers, known for:

Embracing the latest integrated digital strategies and technologiesAdvancing the industry through education — speaking, blogging, and teachingDriving game-changing results for their clients and organizations

As marketers continue to shift offline budget to online channels, its critical that they stay on top of the latest changes, proven best practices, and newest opportunities. Through their speaking, blogging, and teaching, the leaders below are enabling marketers to do just that....

 

Here is our annual list of ‘Top 40 Digital Strategists in Marketing’, in alphabetical order...

Jeff Domansky's insight:

Megan Leap put together this superb list of digital leaders, thinkers and doers. A rich resource to explore...

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Social media sites you should ditch in 2013 | Ragan.com

Social media sites you should ditch in 2013 | Ragan.com | Public Relations & Social Media Insight | Scoop.it
StumbleUpon, Digg, and Empire Avenue—among others—aren't worth the trouble, this blogger says.

 

Do you feel like you must be on all social media sites? They can eat up a lot of your time if you are on every one. I've joined most of them in the past three years, and have seen many of them change. A few don't drive the traffic they once did to my websites or blogs. Why spend time on them if they are not productive?

 

Here is my list of social media sites you should ditch...

Jeff Domansky's insight:

Social media food for thought. I agree. You need to focus on key social channels delivering ROI....

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malek's curator insight, January 11, 2013 5:01 AM

Time for change

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Liquid Gold | The Flack

Liquid Gold | The Flack | Public Relations & Social Media Insight | Scoop.it

...In my work for Colgate's laundry products, it was validated that P&G's Tide brand is the industry's gold standard when it comes to getting things clean. In fact, at the previous agency, I worked on Tide's campaign to find the"Dirtiest Kid in America," and the promotion that put a few real diamonds in P&G's Spic N Span boxes to celebrate the brand's diamond anniversary. Most had cubic zirconia, but when shoppers started ripping open boxes onto supermarket floors, the widely covered promotion ended.

Today, a piece in New York Magazine reveals just how valuable this "liquid gold" Tide has become....

Jeff Domansky's insight:

Nice brand storytelling from Peter Himler...

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Social Media Rumors Could "Wreak Havoc" on Economy | MediaPost

Rumors disseminated via social media could “wreak havoc” on the world economy, according to a new report from the World Economic Forum titled “Global Risks 2013.” The deliberate or accidental spreading of misinformation, poetically termed “digital wildfires” by the report, could result in mass stock sell-offs as well as (even) more serious consequences like disorganized, panicked mass evacuations -- basically stampedes on a giant scale that could cause thousands of deaths.

 

These cheerful thoughts are only a few of an array of threats to the world economy identified by WEF, including plenty of things unrelated to social media or technology per se: if you like you can also worry all night about a global pandemic, runaway climate change resulting in mass flooding, and even a visit by an advanced alien civilization (really). But social media provides the most interesting anxiety fodder, in my humble op-ed, in part because its capacity for sowing chaos has already been amply demonstrated....

Jeff Domansky's insight:

Digital wildfires? Risk management challenges ahead especially in social media...

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ben bernard's comment, January 9, 2013 8:51 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Jeff Domansky's comment, January 9, 2013 9:42 PM
Hey Ben, welcome to Scoop.it. Best of luck and have fun!
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Taco Bell Knows How To Use Social Media | Business 2 Community

Taco Bell Knows How To Use Social Media | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...Unfortunately, many companies fail to take advantage of the benefits social media provides. If only using social media was like using a power tool; Set it up, push a button, and you get magical brand awareness and conversions! Social media still requires work, and most importantly an understanding of how to act online. Yesterday afternoon, Taco Bell showed it understands exactly how to use social media....


Too many businesses take social media a bit too seriously. Being serious all the time is not a great way to take advantage of followers and friends, plus it’s boring. There certainly is a place for serious responses to followers and fans, especially when it comes to customer service. But simple responses to funny requests or sarcastic remarks are just as important....

Jeff Domansky's insight:

Not sure I agree with all their tactics, but the lessons are about listening and quick response.

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ben bernard's comment, January 9, 2013 8:51 PM
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More Teens Use Tumblr than Facebook | MediaPost

More Teens Use Tumblr than Facebook | MediaPost | Public Relations & Social Media Insight | Scoop.it

Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here’s an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan.

 

Tan used Survata to poll 546 teens ages 13-18 and 492 young adults ages 19-25 about their social media usage. Tan found that while 55% of the younger age group said they use Facebook, 61% said they use Tumblr. Meanwhile 22% said they use Twitter, 21% use Instagram, and 13% use Snapchat....

Jeff Domansky's insight:

This was a really interesting stat and good reminder to consider the demographic differences between each social media channel you're considering as part of a program...

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Barbara Kurts's comment, January 9, 2013 6:12 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment, January 9, 2013 8:52 PM
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How To Build An Internal Social Network That Your Company Loves | Fast Company

How To Build An Internal Social Network That Your Company Loves | Fast Company | Public Relations & Social Media Insight | Scoop.it
When Shane Atchison took the job of CEO at Possible Worldwide in April, he needed a way to get in sync with 1,100 people across 32 offices.

 

...How do you build a sense of community when you’ve got people from Poland and Budapest and Moscow connecting with people in Cincinnati or Seattle? “You can’t fly everyone around and say, let’s be friends," says Atchison....


The corporate intranet was okay for sharing templates and forms but terrible for sharing knowledge. Atchison figured he could kill both problems with a social network. Not Facebook, not LinkedIn, not Tumblr or National Field, but a brand new one, built specifically for them....

 

CoLab's Four Main Features

The three main parts--library, people directory, and social--wound up becoming four, with the “social” component comprising two separate features. Now, the four main features of CoLab look like this:

Pulse (a curated home page featuring internal posts and status updates)Perspectives (a full social feed of posts and status updates)People (a company directory complete with social profiles)Library (a knowledge sharing network)...


Jeff Domansky's insight:

If you're a PR, internal communications or employee comms pro, this story is a must read. It's about inspiration, the desire to enhance comms across 32 offices around the world and what can happen when you use social media tools creatively. What an impressive result!

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ben bernard's comment, January 9, 2013 8:52 PM
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Bit.ly Releases Search API To Discover Hot Stories & Discussions | SearchEngineLand

Bit.ly Releases Search API To Discover Hot Stories & Discussions | SearchEngineLand | Public Relations & Social Media Insight | Scoop.it

Excerpted from article by Search Engine Land:

"Bit.ly announced a new set of APIs named Social Data APIs.

The new APIs allow you to search for top stories in real time over the Bit.ly URL network. You can quickly see the top URLs and stories for any specific query right now, in real time.

 

The three types of functions include:

1) True Realtime Search: Search for top stories and URLs in real time by query and geographic area.

2) Attention Spikes: This doesn’t require you to search by keyword, instead the “bursts API” returns the current phrases that are receiving a burst in attention beyond what we would expect.

3) Metadata about URLs: Bit.ly will provide the metadata on URLs based off of keywords, topics, content, language, and location relevance..."...


Via Giuseppe Mauriello, massimo facchinetti
Jeff Domansky's insight:

I like the potential for news, trend, issues monitoring...

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Kathy E Gill's curator insight, January 9, 2013 2:05 PM

Bit.ly enters the "discoverability" race (once known as "search"). 

Therese Torris's curator insight, January 10, 2013 1:55 AM

Good move by bit.ly. They used to underexploit their knowledge base

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Tweeting is Believing? Analyzing Perceptions of Credibility on Twitter | iRevolution

Tweeting is Believing? Analyzing Perceptions of Credibility on Twitter | iRevolution | Public Relations & Social Media Insight | Scoop.it

What factors influence whether or not a tweet is perceived as credible? According to this recent study, users have “difficulty discerning truthfulness based on con-tent alone, with message topic, user name, and user image all impacting judg-ments of tweets and authors to varying degrees regardless of the actual truth-fulness of the item.”

 

For example, “Features associated with low credibility perceptions were the use of non-standard grammar and punctuation, not replacing the default account image, or using a cartoon or avatar as an account image. Following a large number of users was also associated with lower author credibility, especially when unbalanced in comparison to follower count [...].” As for features enhan-cing a tweet’s credibility, these included “author influence (as measured by follower, retweet, and  mention counts), topical expertise (as established through a Twitter homepage bio, history of on-topic tweeting, pages outside of Twitter, or having a location relevant to the topic of the tweet), and reputation (whether an author is someone a user follows, has heard of, or who has an official Twitter account verification seal). Content related features viewed as credibility-enhancing were containing a URL leading to a high-quality site, and the existence of other tweets conveying similar information.”...

Jeff Domansky's insight:

Eye-opening research. You can haz Twitter credibility. ;-)

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Jenneil Peters's curator insight, January 9, 2013 6:18 AM

Eye-opening research. You can haz Twitter credibility. ;-)