Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Check Social Media Privacy Settings

How to Check Social Media Privacy Settings | Public Relations & Social Media Insight | Scoop.it

Are you concerned about your online privacy?Have you checked the privacy settings for all of your social media platforms?Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy.In this article you’ll discover how to adjust the privacy settings on your social media sites, so you share only what you want with the people you want....

Jeff Domansky's insight:

Here's how to check your online and social media privacy settings. Useful tips. Good reading. 8/10

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Marco Favero's curator insight, November 1, 2014 6:36 AM

aggiungi la tua intuizione ...

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6 deadly sins of nonprofit writing

6 deadly sins of nonprofit writing | Public Relations & Social Media Insight | Scoop.it

Veteran nonprofit writers know that charities win credibility with strong writing and lose credibility with poor writing.


“Great content builds authority,” writes Caryn Stein, Director of Content Strategy for the Network for Good. “Great content reinforces trust.”


And with credibility, authority, and trust come grants, donations, influence, visibility, members, and volunteers — all the makings of a successful nonprofit organization.For those who practice the art of writing for nonprofits, I offer up these six deadly writing sins, which I know about only because I have, on occasion, committed every last one of them....

Jeff Domansky's insight:

Cause communications can help an organization get highly sought resources, but only when pros avoid falling prey to these common offenses.

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The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing

The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing | Public Relations & Social Media Insight | Scoop.it

Ever feel like real-time marketing is all about being first, and not about being good?


You're not alone.


John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious video below about the breakneck pace of marketing today—and how every brand feels the need to react to real-time events within minutes.


As it did with Catvertising™, John St. is now pretending to be running a whole new dedicated unit called Reactvertising™, where it goes to absurd lengths to make sure its clients are clued into current events 24/7 and can react within seconds—indeed, knee-jerk-like—to breaking news....

Jeff Domansky's insight:

Reactvertising - marketing and advertising spoof John St ad agency.

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The Go-To Blog Post Template | Kapost Content Marketeer

The Go-To Blog Post Template  | Kapost Content Marketeer | Public Relations & Social Media Insight | Scoop.it

Blogging is one of the most effective channels marketers have to drive traffic, engage target audiences, and drive leads.


B2B marketers who use blogs generate 67% more leads than those who do not. And companies publishing at least 15 blog posts per moúnth get 5X more traffic than those that don’t blog at all.


But most marketers struggle to do it regularly. That’s why we created this free blog post template. It Includes a simple formula for writing concise, engaging, and effective blog posts. We’ve highlighted the 10 key steps to better blogging...

Jeff Domansky's insight:

Excellent tips and blogging blueprint. Recommended reading 9/10

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A Deep Dive Into Today's Advertising Landscape

A Deep Dive Into Today's Advertising Landscape | Public Relations & Social Media Insight | Scoop.it

...Both marketers and their agencies are fighting to keep up with the trends, and a new crop of startups and platforms have sprung up to meet demands. Social media platforms, in particular, have become key players in the advertising mix.


Take Twitter, for example. In Q2, the platform's advertising revenue was $277 million, up 129% year-over-year, and we've seen 44% of advertisers increase their Twitter spend over the past 6 months.


And it doesn't stop there. Pinterest recently announced that it will soon offer conversion tracking and audience targeting to its advertisers, which will allow them to see the impact of their Promoted Pins.In the following infographic, we explore the advertising landscape today and outline projections for its future....

Jeff Domansky's insight:

Interesting look at what happens when marketing meets social media...

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8 Piece-of-Cake Ways to Get More Pinterest Followers

8 Piece-of-Cake Ways to Get More Pinterest Followers | Public Relations & Social Media Insight | Scoop.it

Want to get discovered by the thousands of people who search Pinterest for new things to buy & share EVERY DAY?


If you said YES — this article is for you.


You’re reading this because you’re ready to take your Pinterest marketing to the next level, right?


Well, these 8 tips get back to basics to show you just how easy it is to build up your Pinterest presence fast....

Jeff Domansky's insight:

Looking to get more Pinterest followers? No worries. Aaron Lee shares 8 piece-of-cake tips and tasty content marketing advice that will help your follower count spike in no time.

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Tom George's curator insight, November 4, 2014 6:11 PM

8 tasty ideas that will help you garner more Pinterest followers.

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How to Manufacture Desire

How to Manufacture Desire | Public Relations & Social Media Insight | Scoop.it

Type the name of almost any successful consumer Web company into your search bar and add the word “addict” after it.


Go ahead, I’ll wait.


Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these websites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web?...

Jeff Domansky's insight:

Hooked is an intriguing look at how social media has changed advertising and marketing. It explores how demand can be built, manipulated and managed on the Internet. Recommended reading for wordsmiths, bloggers, marketers, PR and content marketing pros. 10/10

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