Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Straight talk on social media consulting | Mark Schaefer

Straight talk on social media consulting | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. I thought it might be useful to present some straight talk on what it takes to really make it in this business.


It’s really not about social media


Having a deep love of animals does not make you a veterinarian. Having a deep love of social media does not make you a social media marketing professional.


This career choice is about MARKETING not social media....

Jeff Domansky's insight:

Mark Schaefer provides a reality check for those who hope to become consultants.

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How to Pitch the Power of Content Marketing to Your Boss

How to Pitch the Power of Content Marketing to Your Boss | Public Relations & Social Media Insight | Scoop.it

For businesses where the value of content marketing may not be as clear-cut as others, it may be worth aiming to get buy-in for a pilot or test program, rather than trying to get your boss to go “all-in” at once. However, while this may seem like a smaller battle, it won’t necessarily be an easier one to win — unless you are well prepared with a solid plan that positions content marketing as something well worth committing to....

Jeff Domansky's insight:

Here's some help convincing the boss that content marketing makes business sense.

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OXY GREY's curator insight, August 22, 2014 8:27 AM

Ideal pour expliquer le pouvoir du Marketing de Contenu à votre management.

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13 Content Marketing Stats

13 Content Marketing Stats | Public Relations & Social Media Insight | Scoop.it

It’s Friday the 13th, last night was the full moon, Mercury’s in retrograde…I’m scared.


Be wary, friends. There are some crazy rhythms in the universe right now. And I don’t just mean at your local drum circle.

Not that I’m superstitious or anything. But I AM a firm believer in being aware of potential pitfalls and staying prepared—just in case that worst case scenario rears it’s ugly head. Not that it will. (Knock on wood.)

Truth is, this isn’t just a planetary thing. There’s been some pretty scary mojo hanging about the content marketing world, too.


Don’t believe me? Here are 13 statistics that indicate some serious problems arising in B2B organizations. And, in the spirit of preparedness, we’ve included tips to help you avoid being on the dark side of these stats....


Via Ally Greer
Jeff Domansky's insight:

Scary content marketing stats.

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Barbara Chapuis's curator insight, August 22, 2014 3:48 AM

Wouw looking at the figures is scaring...Looks like BtoB is not in advance at all in technology use...

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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis
Jeff Domansky's insight:

Real ROI from curation worth noting! Thanks Guillaume for sharing the post. 

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Patricia Alvarez's curator insight, January 16, 2015 12:36 AM

You have explained Content Curation well. Thank you. :)

Lori Wilk's curator insight, February 13, 2015 12:37 PM

If you understand the power of #content #curation you will do more of it. The statistics show how Curating Content can play a big part in Search Engine Optimization. The right level of participation brings more exposure.com 

Gust MEES's curator insight, February 19, 2015 1:17 AM

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


A MUST READ for any person who uses curation!


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO




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25 Ways to Increase Traffic to Your Website | WordStream

25 Ways to Increase Traffic to Your Website | WordStream | Public Relations & Social Media Insight | Scoop.it

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them....

Jeff Domansky's insight:

Dan Shewan shares 25 useful social marketing ideas to generate more traffic for your website.

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How Hyperlocal Advertising Changes Everything

How Hyperlocal Advertising Changes Everything | Public Relations & Social Media Insight | Scoop.it

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to use a smartphone’s GPS data to geographically target audiences for the purpose of delivering relevant ads.


When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by real-time bidding, marketers now have a cost-effective way to engage their audiences in a manner that matches ads to the context of their physical location....

Jeff Domansky's insight:

If you're a small business or just starting to investigate hyperlocal and mobile marketing, this is an excellent overview of the basics. Learn how it works and several tools that can help you get results.

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Payal kataria's curator insight, August 21, 2014 12:35 PM

Advertising & Marketing will never ever be the same..especially for the hospitality industry

John Caswell's curator insight, August 22, 2014 4:12 AM

Mission Critical - Hyperlocal 

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5 Stunning Tips That Make You Stand Out on SlideShare

5 Stunning Tips That Make You Stand Out on SlideShare | Public Relations & Social Media Insight | Scoop.it

As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community?

Jeff Domansky's insight:

5 useful tips to help you get started on the right foot on Slideshare.

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Shelley Costello's curator insight, February 6, 2015 12:03 AM

Slideshare is powerful in Google. Great way to present online.

www.creativewebconceptsusa.com

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Infographic: 86% Dislike Cookie-targeted Ads | Mobile Marketing Magazine

Infographic: 86% Dislike Cookie-targeted Ads | Mobile Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

86 per cent of internet users dislike online ads targeted using cookies, finding them intrusive and irritating, according to a new report.


The study, by Intent HQ, surveyed over 2,000 consumers, and found that ads which used information gathered from social logins were preferred, provided that brands were honest about how they had gathered and planned to use the data.


59% of respondants said that providing basic login details in return for personalised offers and information was a “fair deal”.You can find all this information and more on the infographic...

Jeff Domansky's insight:

Mobile marketers should learn from this research.

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How Authoritative Is Your Content? 7 Tools to Help You Find Out

How Authoritative Is Your Content? 7 Tools to Help You Find Out | Public Relations & Social Media Insight | Scoop.it

Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of us are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. By understanding where you stand, you can better optimize content, gauge your authority on specific topics (as well as the authority of your contributors if you have them), track your successes and improve overall content performance.


Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools....

Jeff Domansky's insight:

These seven tools will give you a variety of ways to analyze your content. Worth checking out. 9/10

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Jeff Domansky's curator insight, August 20, 2014 5:37 PM

These social media tools will help you measure your social marketing ROI.

Jodi Brown's curator insight, August 21, 2014 8:51 AM

Some good resources here about measuring content performance.

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Content Wins Customers ... If Sales Reps Can Find It | HubSpot

Content Wins Customers ... If Sales Reps Can Find It | HubSpot | Public Relations & Social Media Insight | Scoop.it

Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers.


But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them.


According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....

Jeff Domansky's insight:

Clearly, a curation strategy and the right curation tool (like Scoop.it) are key to solving this barrier to better sales results. 

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12 Twitter Marketing Tips From the Pros |

12 Twitter Marketing Tips From the Pros | | Public Relations & Social Media Insight | Scoop.it

Are you using the latest Twitter marketing tactics?


Do you want to raise the bar on your Twitter marketing?


We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing. In this article you’ll discover 12 Twitter marketing tips to help you get the most out of Twitter today...

Jeff Domansky's insight:

Valuable Twitter advice from Cindy King.

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Overcome Short Attention Spans with Micro-Content

Overcome Short Attention Spans with Micro-Content | Public Relations & Social Media Insight | Scoop.it

What can your advertising do in 10 seconds? Not a whole lot, you might think. But in a study from University of Hamburg and University of Hannover researchers proved that over 50 percent of Internet users stay on a webpage for less than 10 seconds. Accordingly, advertisers are now focusing on micro-content – clever, persuasive, and concise messages to target an audience with barely-there attention spans.


Micro-content should play a big role in your content strategy. We’ve already shown you how to create micro-content time- and cost-efficiently using your existing visual assets. Now, we give you five smart tips on making the most of that micro-content...

Jeff Domansky's insight:

When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content. Here's how.

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Why Sales Pitches Have No Place In Your Company’s Blogs | Lightspan Digital

Why Sales Pitches Have No Place In Your Company’s Blogs | Lightspan Digital | Public Relations & Social Media Insight | Scoop.it

Blogging is increasingly becoming a non-negotiable for brands. If you want leads, you want website traffic; if you want website traffic, you need good content. And if you want to show up in Google searches, you need good content. What is considered “good content”? That’s a huge question. But there’s one thing that I’m a stickler about: good blog content does not have sales pitches....

Jeff Domansky's insight:

Amen.

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Emmanuel Roussel's curator insight, August 20, 2014 6:27 AM

M'en doutais mais ça va mieux en se le faisant dire !

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Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social | Public Relations & Social Media Insight | Scoop.it

The number of shares an article receives has become ubiquitous in online content; widgets that show shares, tweets, pins, and +1s appear front and center on nearly every post you read (or, in this case, just to the left of this paragraph).


Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success, and our recent research collaboration with BuzzSumo is here to give you some answers....

Jeff Domansky's insight:

Kelsey Libert shares valuable insight into what makes content most shareable.

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President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction

President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction | Public Relations & Social Media Insight | Scoop.it

When Common Ground PR announced Monday that it would be providing “short-term assistance” to the city of Ferguson, Missouri, online sleuths quickly began looking into the firm. 

Clashes between the mostly white police force and people protesting the police shooting death of 18-year-old Michael Brown, an African-American man, have had a racial charge to them. That led Talking Points Memo and others to question why the city had hired a PR firm that appears to have no black people working in it. 

Wednesday afternoon, the president and CEO of Common Ground, Denise Bentele, issued a statement addressing those concerns and answering why the firm stepped up....

Jeff Domansky's insight:

Fascinating PR angle to the Ferguson story. Even more interesting are the comments in this story in PR Daily.

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