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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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#PPADigital: 4 tips on creating magazines for mobile devices | Media news | Journalism.co.uk

#PPADigital: 4 tips on creating magazines for mobile devices | Media news | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

The 'magic of mobile' session at yesterday's PPA digital conference was a chance for key players in mobile publishing to explain what has made their products a success.Jonny Kaldor, whose Pugpig publishing platform provides mobile apps for Grazia, Which?, The Spectator, Men's Fitness, The Week and more, told Journalism.co.uk what he believes are the key points to remember for publishers looking to go mobile....

Jeff Domansky's insight:

Jonny Kaldor from the Pugpig publishing platform offers advice on developing mobile and tablet apps for magazines...

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Mobile strategy for small businesses in three easy steps

Mobile strategy for small businesses in three easy steps | Public Relations & Social Media Insight | Scoop.it

At a time when plenty of major corporations are still struggling to come up with an effective mobile strategy it’s no surprise that small businesses may find the mobile space a bit daunting.


Where does a small business begin when embarking on a mobile strategy? Do they opt for an app or a mobile site? And how much does it all cost?


At Brighton SEO last week, Distilled’s Bridget Randolph tried to answer all these questions and give small businesses a helping hand with their mobile strategies.


She suggested there were three things on which to focus:

- A mobile optimised website.

- Search and discovery.

- Reaching your customers where they are.


And here’s a run through of those three main points in more detail...

Jeff Domansky's insight:

Here's a really simple blueprint for small businesses to adopt mobile into their social marketing.

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Peter Wilkinson www.peter.uk.com's curator insight, September 20, 2013 4:55 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls

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Brands, It's Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward

Brands, It's Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward | Public Relations & Social Media Insight | Scoop.it

In the latest in his series on neuroscience and marketing, Douglas Van Praet argues that humans are driven by movement and memory, and the best brands think beyond grabbing eyeballs and focus on creating experiences.


Despite our continued homage to the almighty 30-second spot and the much heralded promise of the virtual and digital realm, as Marvin Gaye sang in his 1968 hit “Ain’t nothing like the real thing.”


The greatest irony in advertising is that despite continued heavy media investments, branding doesn’t simply occur by staring at the TV or surfing the web. It happens best in the tangible interactions of authentic human experiences....

Jeff Domansky's insight:

This is a really interesting read about the role of neuroscience in  marketing.

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What Is Pressgram and Why Every WordPress Blogger Should Use It

What Is Pressgram and Why Every WordPress Blogger Should Use It | Public Relations & Social Media Insight | Scoop.it

If you are a WordPress blogger or have a WordPress powered website, Pressgram is the newest tool you need to add to your toolbox. Why? In a few words, content ownership, more content creation, and more page views! For some of you, that’s enough and you’ll probably just want to jump over and download Pressgram right now.


Keep reading though.Pressgram is a photo publishing iOS app with a focus on content ownership and WordPress. It allows you to take and/or add stylized filters to your photos and then publish them directly to your WordPress powered blog (.com or self-hosted). So essentially, it’s Instagram without the whole “we own your content and can do whatever we want with it” thing. You own the content and it’s published on your web property. You keep the rights, and you get the page views....

Jeff Domansky's insight:

Cool new blogging tool Pressgram lets you showcase your visuals and keep the traffic on your own site.

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Feed the beast: 7 practical tips to improve your blog's search ranking - Schaefer Marketing Solutions

Feed the beast: 7 practical tips to improve your blog's search ranking - Schaefer Marketing Solutions | Public Relations & Social Media Insight | Scoop.it

It's difficult keeping up with the rules of Google but these seven tips are tried and true.


There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them.


But with 12.8 billion monthly searches, Google search results are still very important for your business. Appearing ahead of your competitors gives you a better chance of attracting more traffic to your website.Here are seven ways to look down on your competitors on search results!

Jeff Domansky's insight:

@IanCleary shares valuable blogging advice.... 

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Forrester's 2013 Interactive Marketing Predictions

The ultra-connected customer base will continue to grow at a staggering pace. Marketers must integrate technology into the customer experience, leverage data and more...5 Insights into interactive marketing rom Forrester Research
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Can Google Glass help retailers?

Can Google Glass help retailers? | Public Relations & Social Media Insight | Scoop.it

It's difficult to believe that the iPad only launched three years ago. Everyone knew a naysayer: 'Why do I need it? I have a laptop, I have a mobile – the iPad is just a gimmick somewhere in between'.here's a heavy sense of deja vu with Google Glass.


The naysayers of the world once again unite to knock a device before it has even had time to get off the ground.


Perhaps they will be proved correct or, as with the iPad, the naysayers will eat their words and Google Glass will become the new must have device.


Some innovative uses of Glass have already begun to be showcased, the latest including the broadcast of an operation through the eyes of a surgeon. Recent reports revealed that an app store is on the way as early as next year, which will only stand to increase adoption rate. Such opportunities for third party developers, together with the massive hype behind Glass’ arrival, will no doubt prompt brands and retailers alike to explore how it can improve the shopping experience....

Jeff Domansky's insight:

Exploring the issues, challenges and opportunities for Google and for retailers. 

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The 5 Things Every (Great) Marketing Story Needs

The 5 Things Every (Great) Marketing Story Needs | Public Relations & Social Media Insight | Scoop.it

Here on Copyblogger, you've seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communicate...Stories are memorable and shareable — and those are two of the most important aspects of the very best content.


So we can all agree that stories matter … but how do you tell them  What, specifically, makes for a good marketing story?


Today I want to share five critical components with you, and talk about how they fit into your marketing and your business. We’ll start, as every good story does, with the hero …

Jeff Domansky's insight:

Five really good tips for better storytelling.

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CEO of SAP recruits a Chief Storyteller- why? | Insight Demand Ltd.

So what happens if you don’t wrap up your facts in emotion to form a story? Well, if your salespeople don’t introduce the main buying themes with a quick 2-minute story, won’t your salespeople sound like they are reading straight from a product manual? Without a story to give your product context, aren’t your customers left to try to figure out why it makes sense for them to buy, or even worse, why they should care?


And if your salespeople are selling how your product can improve results by 20%, don’t they end up sounding like every other software vendor? Won’t the prospect discount 90% of those claims?But what would happen if they instead shared a story about a similar customer. And this story highlighted in detail the limitations of their current system? Wouldn’t the prospect suddenly see how their system could potentially be improved? Would prospects then be more willing to hear about your solution, because your salesperson first sold the problem? Don’t you agree that you’ve got to open the gap before you can close it?


So ask yourself if your salespeople shared just one story per meeting, and did everything else the same, would customers relate more to what they’re selling?

Jeff Domansky's insight:

When the world’s largest business software company hires a Chief Storyteller, its news, because it’s a first for the industry.

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Two of the dirtiest words in the Valley: "Big data”

Two of the dirtiest words in the Valley: "Big data” | Public Relations & Social Media Insight | Scoop.it

There’sq been a lot of backlash at “big data” as a buzz term (recently The New York TimesAllThingsD), with Gartner adding fuel to the fire saying it’s headed into its “trough of disillusionment.” The backlash is also directed at companies that have adopted the term to describe what they do, and some deservedly so.While data analytics continue to drive many of the most successful tech startups such as Cloudera, GoodData, and Splunk, countless other startups have fallen victim to the overhyped, overinflated and nondescript “big data.”...

Jeff Domansky's insight:

Just a few months ago, “big data” was added to this year’s “Oxford English Dictionary,” but then again, so was “twerk.” But are people really getting big data?

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Gartner On Big Data: Everyone's Doing It, No One Knows Why

Gartner On Big Data: Everyone's Doing It, No One Knows Why | Public Relations & Social Media Insight | Scoop.it

The same enterprises that seem most confused about Big Data seem to be the ones launching Big Data projects. What gives?The gravitational pull of Big Data is now so strong that even people who haven't a clue as to what it's all about report that they're running Big Data projects.


Strange, but true.According to a recent Gartner report, 64% of enterprises surveyed indicate that they're deploying or planning Big Data projects. Yet even more acknowledge that they still don't know what to do with Big Data. Have the inmates officially taken over the Big Data asylum?...

Jeff Domansky's insight:

Big data? What's the big deal?

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Ketchum if you can | The American Spectator

But the greatest heat in this affair has emanated not from the American public but from the private conference rooms of Ketchum Public Relations, the U.S. agency that actually wrote it for Putin’s team. No original text in Russian has surfaced, most likely because it never existed. The few Russian publications that have picked up the story quote sparingly from the English version.It is naïve to believe that Vladimir Putin sat down one night at his Kremlin desk and, pen in hand, dashed off this heartfelt opener reminiscent of FDR, “Recent events in Syria have prompted me to speak directly to the American people …”One wants to say, “Oh puh-leeeeze.”...

Jeff Domansky's insight:

If you work in PR or public affairs, this story is echoing large. Ketchum does stellar work for its client getting a major op-ed in the New York Times. Critics say that Putin couldn't have had the same freedom of expression in his home country's media. So what REALLY rules? Freedom of expression or politically correct?...

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About That Data: Acxiom's Experiment in Transparency Reveals How Data Can Get Stuck in a Time Warp

About That Data: Acxiom's Experiment in Transparency Reveals How Data Can Get Stuck in a Time Warp | Public Relations & Social Media Insight | Scoop.it
A cautionary tale for data marketers and a reminder about recency...I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But according to Acxiom’s foray into data transparency, AboutTheData.com, I am the proud parent of one child.Looking at these data, it makes sense that I constantly get advertisements for baby products, degree programs and golf clubs. In reality, I’m a decently paid, college-educated, childless woman that drives an SUV and gave up golf after high school. I’m actually the perfect audience for spa vacations, designer handbags and exclusive event tickets, but you’d never guess that from my data profile....As a marketer that specializes in trust-based marketing, I applaud Acxiom’s efforts to educate consumers about data collection techniques and practices. This leadership is needed in our industry. The bigger Big Data gets, the creepier it can seem. But Big Brother isn’t quite as scary when you take off his mask or you can see him coming. While AboutTheData.com is a fantastic effort to empower consumers, Acxiom’s experiment in transparency reveals exactly how data can get stuck in a time warp....
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The Biggest iPhone 5S Feature Nobody's Talking About

The Biggest iPhone 5S Feature Nobody's Talking About | Public Relations & Social Media Insight | Scoop.it

Touched upon at Apple's WWDC conference in June but wallowing in radio silence since, iBeacons is Apple's answer to NFC. Whereas NFC relies on inexpensive tags at very close proximity to trigger an action, iBeacons uses small wireless sensors equipped with Bluetooth low energy (BLE) that can detect an iPhone at a wide variety of ranges up to roughly 160 feet, allowing for different actions depending on the distance from each beacon.


Sensing both region and range, it's kind of like an indoor GPS system but with greater precision. To be sold to store owners and myriad potential users, and hovering at around $99 for a set of three, the beacons themselves are far more pricey than the NFC sticker tags, which can run about a buck apiece. But the technology allows for almost limitless possibilities.


At the retail level, stores can use iBeacons as a means to draw the customer inside. Once within a beacon's wireless region near the entrance, a retailer can transmit a coupon or sales promotion that could beckon potential customers. And once inside the store, several indoor beacons can triangulate a customer's position and allow the shopper's micro-location to trigger information on the products he or she is near. (iBeacons' developers used a museum tour as an example.)...

Jeff Domansky's insight:

While everyone argues the merits of fingerprint sensors and gold trims, one overlooked feature could be the real game-changer for the iPhone.

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How Good Does Your Site REALLY Look on Mobile Devices? [Free Tool]

How Good Does Your Site REALLY Look on Mobile Devices? [Free Tool] | Public Relations & Social Media Insight | Scoop.it

Our stat-hounds cannot keep up. Figures for website traffic from mobile devices have jumped again. This time from 13% in 2012 to nearly one-fourth (24%) in the first quarter of 2013 -- a 78% increase in total.


So if it's all the same to you, whenever someone asks about mobile driven traffic from this point forward, we're just going to say, "more than the last time you looked."


You already know that mobile is a force to be reckoned with, and odds are, you've put some thought into it. You may have pulled up your site on your mobile phone or checked it out on a tablet to see how the experience comes across. But as you add more content and consumer tech adds more and more devices, it can be difficult to scale that approach.


Enter HubSpot's Device Lab, a free tool we've just created to help you see how your site looks across all sorts of devices -- from iPhones to Galaxys to Desktops. It's a little like playing dress up with your website, except this game could save you from losing a hefty slice of your visitors to competitor sites....

Jeff Domansky's insight:

Use this free tool to see what your site looks like across the most popular mobile devices.

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wanderingsalsero's curator insight, September 20, 2013 11:17 PM

This isn't the only such tool but it does appear to work quiet well.

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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Who would have known that the popularity of blogs would grow to reach such mammoth levels.Social media has revolutionized the way we communicate, share and interact and this has provided the platforms and the marketing networks for bloggers to achieve global reach and influence.


Blogs such as Huffington Post, Mashable and Gawker now rank in the top 1,000 websites in the world.


This publishing revolution has in turn led to the increase in the popularity of “Blogger Outreach” programs. While the online community remains divided upon their opinions about this new age marketing strategy (some calling it a PR gimmick), others maintain that it is merely a symbiotic channel to further strengthen the relationships.


So what is the best approach for blogger outreach?...

Jeff Domansky's insight:

There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.. Each tool has useful features worth a look.

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13 awesome interweb things that have amused us this week

13 awesome interweb things that have amused us this week | Public Relations & Social Media Insight | Scoop.it

Good afternoon illustrious readers! Welcome back to our alternative to the big newspaper editorials. Where else can you find hard hitting opinion as in Econsultancy's interweb round up of crazy stuff?


I would say it's been a vintage week, and I will, because it has. Enjoy!Hat tipped to Matt Owen for finding most of these. Enjoy your severance pay, Matt!BTW, the glorious top image is from The Wurzel's Facebook page....

Jeff Domansky's insight:

Just a little Friday fun.

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7 Ways to Increase Traffic to Your Blog - Jeffbullas's Blog

7 Ways to Increase Traffic to Your Blog - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Blogs have become one of the most fascinating and popular platforms upon which individuals may sell their wares, offer advice or simply journal about their daily lives.


But what is the point of having a blog if no one is going to read it?


There are many reasons why you’d would want to increase the traffic to your blog . It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow.


So, how can you get more visitors to your blog? 

Jeff Domansky's insight:

Here are 7 easy ways to increase traffic to your blog....

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Study: Social Influencers Can Easily Manipulate Online Reviews - PRNewser

Study: Social Influencers Can Easily Manipulate Online Reviews - PRNewser | Public Relations & Social Media Insight | Scoop.it

We all know how important consumer reviews can be to clients, especially those in the publishing, service and retail fields. For that reason, we were taken aback by a new study demonstrating how easily the reviews that authors and businesses work so hard to earn can be manipulated.


In short, online critics behave like sheep: the first and most prominent reviews drive the herd’s behavior, lending an inordinate amount of power to these first-touch “influencers” (who may or may not be legitimate critics).It seems the wisdom of the masses isn’t as pure as we’d like to think.


Researchers for Science magazine conducted an extensive experiment by measuring the public’s reaction to more than 300,000 reviews over a five-month period. Some of the reviews had been manipulated by the researchers while others had not....

Jeff Domansky's insight:

There was valuable insight and a great look at the impact of customer reviews on sales, both positive and negative. the real eye-opener was how easily influencers and impact can be manipulated.

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8 Crucial Steps to Building an Inbound Website

8 Crucial Steps to Building an Inbound Website | Public Relations & Social Media Insight | Scoop.it

Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. For instance, a recent study concluded that before the consumer picks up the phone to talk to a sales person, they're already 57% through the buying cycle. Every business needs to start paying attention to how the buying process has changed.


What does this mean, practically? This means that we have to become the authority in our space, and provide relevant, helpful information to delight our prospects and guide them to become customers and evangelists. If we don't, we risk losing the race with our competitors.


Many businesses get caught up in the "look" of a website design or redesign, but we find that almost all of our clients need to pay more attention to “how inbound their website is.” For this to be achieved, we always ensure we've hit these 8 key steps that result in good inbound website design. We recommend to always check for the following to transition over to an inbound-friendly website....

Jeff Domansky's insight:

Learn how to redesign your website to be more "inbound" in eight simple steps.

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Phil Lauterjung's curator insight, September 19, 2013 1:47 PM

add your insight...

 
A Beauty Feature's curator insight, September 19, 2013 7:42 PM

Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. 

Debra Walker's curator insight, September 21, 2013 1:40 PM

terrific guide for ensuring that your website meets the needs the the audience today and help with that customer conversion we are all looking for.

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50 Brands With Amazing Brand Stories: 20-11

50 Brands With Amazing Brand Stories: 20-11 | Public Relations & Social Media Insight | Scoop.it

Welcome back to the countdown of 50 Brands With Amazing Brand Stories. I’ve shared some of my favourite stories so far, but now it gets down to the nitty-gritty as we delve into the top 20.Today we continue the countdown by looking at 20-11, but should you wish to see the previous editions, do so here: 30 – 21 l 40 – 31 l 50 – 41

Jeff Domansky's insight:

Good brand stories, good reading...

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Four Ideas About Video Production That Are Totally Wrong

Four Ideas About Video Production That Are Totally Wrong | Public Relations & Social Media Insight | Scoop.it

Many marketers aren't creating videos because they think video production is hard. Here's a look at that myth and three others regarding video production.


It’s no secret that demand for video is growing. In fact, comScore estimates that over 86% of the Internet audience viewed online video last month, reaching 187 million Americans. And more than half of professional marketers believe video has the best ROI in content marketing, triumphing over whitepapers, photos, infographics, interactive media, and buying guides.


Despite the demand for and results achieved with video, marketers continue to face challenges when working with video. Often stating that video is “difficult to create” and that it is “overpriced,” video production has been viewed as an analog process in a digital world.


The rise of video and the online ecosystem that marketers currently live in has lead to the demand for video-productions services that are reliable, affordable, and easy to navigate.


Today, some pioneering companies have responded to that demand by creating low-cost scalable video services that produce high-quality content specifically for digital agencies and web marketers. Whether promotional online clips, complex video marketing campaigns, or high-definition commercials, those cloud-based solutions have dispelled the most widespread myths related to video production....

Jeff Domansky's insight:

Recommended reading for PR, marketing and content marketing pros interested in video production...

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The Internet Of Things Might Try To Kill You

The Internet Of Things Might Try To Kill You | Public Relations & Social Media Insight | Scoop.it

Sure, let's connect all our devices to the Internet. But let's fence out the bad guys first....Will the Internet of Things will be the harbinger of a post-apocalyptic world where we're all huddled over smoldering fires and munching on lichens? Probably not. But it's time to take security more seriously to minimize the odds that malefactors can wreak havoc via the smallest of our devices.

Jeff Domansky's insight:

Hypothetical? Maybe. Thought provoking? Definitely! Recommended reading.

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WashTimes Writer Miller Notes Media 'Obsessed' with Linking AR-15 to Navy Yard Murders | NewsBusters

WashTimes Writer Miller Notes Media 'Obsessed' with Linking AR-15 to Navy Yard Murders | NewsBusters | Public Relations & Social Media Insight | Scoop.it

Previous NewsBusters posts (here and here) have noted how Piers Morgan promoted the idea that Alexis bought and used an AR-15 in the Navy Yard killings, even though his own network CNN ultimately reported that Alexis did neither. Michelle Malkin's Twitchy.com notes that several of Morgan's tweets concerning his AR-15 claims have been sent down the memory hole....

Jeff Domansky's insight:

Truth is also the victim in the stories about the DC killings as media rushed to get the story first....

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5 Content Creation 'Yellow Cards' Google Issued in 2013

5 Content Creation 'Yellow Cards' Google Issued in 2013 | Public Relations & Social Media Insight | Scoop.it
Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnings...... So, let me quickly name the practices a content marketer should now be careful with and savvy about:- infographic creation- advertorial placement- press release distribution- article submission and guest bloggingPay attention to how content creation decisions like these may affect your SEO, and your overall content marketing strategy should stay intact and effective....
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Daniel Corrales's curator insight, October 8, 2013 7:57 PM

Goolge has recently changed the rules for the marketing world. Protect yourself from being penalized.

 

Don't say I didn't warn yah!