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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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5 Tips Every Content Curator Needs to Write Better Calls-to-Action

5 Tips Every Content Curator Needs to Write Better Calls-to-Action | Public Relations & Social Media Insight | Scoop.it

Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of providing brand value. These simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer, such as downloading your white paper, following you on Twitter, registering for your webinar, or sharing your content with a friend or colleague.


Without a call-to-action, content marketing efforts amount to little more than writing exercises. It’s not enough to publish useful information; you want readers to engage with you and take an action that will provide value for your business. Here are a few examples:...

Jeff Domansky's insight:

How to get better content, marketing and blogging results with calls to action.

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9 Tips for Building A Powerful LinkedIn Profile

9 Tips for Building A Powerful LinkedIn Profile | Public Relations & Social Media Insight | Scoop.it

But according to LinkedIn’s co-founder Reid Hoffman, many of its users are not using it to its full potential. In a recent Wired Magazine profile “For LinkedIn Founder Reid Hoffman, Relationships Rule the World,” Hoffman said:“They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. It’s as if we’re a screwdriver in a world where people don’t quite understand screws.”If the above description sounds like you, below are some tips to employ to better utilize LinkedIn....

Jeff Domansky's insight:

Great reminder and valuable tips for LinkedIn...

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Ali Anani's curator insight, August 4, 2013 1:26 AM

I learnt from it.

Jeff Domansky's comment, August 4, 2013 5:39 PM
Glad it was useful Ali.
Jim McMillen's curator insight, August 6, 2013 11:07 AM

Great blog. It is a must read.

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The answer to the most famous unanswerable fantasy riddle

The answer to the most famous unanswerable fantasy riddle | Public Relations & Social Media Insight | Scoop.it
Delightful weekend fun and be sure to read the comments..."Why is a raven like a writing desk?" This question has been posed in many situations. It has been pondered by great minds. It is the most unanswerable famous riddle of all time, and it has an answer....
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Kindle Singles: Growing, but Maintains Focus

Kindle Singles: Growing, but Maintains Focus | Public Relations & Social Media Insight | Scoop.it

The Kindle Singles store, according to its editor David Blum, is “like a bookstore where the manager also edits the books.” Blum is that manager-editor, and under his guidance the store has grown to feature nearly 400 works since launching in January 2011. When the store went live, its mission was to publish the kind of long-form journalism that has become harder to find as more magazines have shuttered and those still standing allocate fewer pages to in-depth pieces.


Since the Singles program started, it has gained enough respect to attract major names—among the many heavy hitters who’ve released Singles are Christopher Hitchens and Stephen King—and to delve into fiction.


Blum, a veteran of alternative weeklies—he worked at both the Village Voice and the New York Press, during the papers’ headier days—has gained a fair amount of attention since the store took off. In an April profile in the New York Times, Leslie Kaufman wrote that he has “transformed himself from doctor of the dying to midwife of the up-and-coming,” becoming “a man whom authors want to court.”...

Jeff Domansky's insight:

Publishing and journalism Renaissance? Maybe...

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What Is Rockmelt, the Company Yahoo Just Bought? (Because You Know You Forgot) | Gadget Lab | Wired.com

What Is Rockmelt, the Company Yahoo Just Bought? (Because You Know You Forgot) | Gadget Lab | Wired.com | Public Relations & Social Media Insight | Scoop.it
So what is Yahoo planning to do with its social tools buying binge?Yahoo’s summer shopping spree has claimed another company. This time it’s former social browser turned Flipboard clone, Rockmelt. Maybe you remember Rockmelt. OK, you probably don’t. Here’s the skinny....
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Eight inspiring themes from the Future of Digital Marketing

Eight inspiring themes from the Future of Digital Marketing | Public Relations & Social Media Insight | Scoop.it
Must-read for social marketers...I can promise you only inspiring case studies, titbits and mantras in this post.All taken from our future gazing conference, Future of Digital Marketing, which we held last week....
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AdamVincenzini[dot]com: 40 useful things you can share on Twitter besides blog posts

AdamVincenzini[dot]com: 40 useful things you can share on Twitter besides blog posts | Public Relations & Social Media Insight | Scoop.it

...Making variety a pillar of your approach, coupled with the recognition that time is a finite resource, definitely means there is a place for short and sweet too (and how many blog posts can you really read in one day anyway?!?!?)


So, I had a bit of a think and compiled a list of things to consider sharing more often...here goes...

Jeff Domansky's insight:

Adam Vincenzini shares 40 great Twitter tips.

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Social Media and Storytelling, Part 5: Six Principles of Social Video

Social Media and Storytelling, Part 5: Six Principles of Social Video | Public Relations & Social Media Insight | Scoop.it

As I discussed in part 1 of this series we are now in a post-broadcast world. The rules have changed dramatically in terms of how brands connect with their audience. What hasn’t changed is the power of motion picture storytelling. A new form of communication is evolving that combines this power with social media: social video.


My definition of social video is digital video designed to be shared through social networks. Social video is different than broadcast video in many ways; you can’t simply post your traditional 30 second TV spot online and wait for the views to roll in. I am surprised how many brands are still doing this.


There are six principles of social video directly influenced by social media. To be effective brands need to listen first, be agile in terms of production, engage with their audience, be emotive, build momentum and (if you get it right) spawn a viral effect....

Jeff Domansky's insight:

Get the picture? Social video is evolving as a communication tool. Here are six principles of social video to help you do it right...

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IT'S OFFICIAL: We Never Need To Worry About The Future Of Journalism Again!

IT'S OFFICIAL: We Never Need To Worry About The Future Of Journalism Again! | Public Relations & Social Media Insight | Scoop.it

The New York Times Company did the world of journalism a big favor today.The company finally disclosed the exact revenues of its digital business.The numbers were impressive. And they made clear that no one ever needs to fret about the future of journalism again.Specifically, the New York Times reported that the revenue of its digital business is now about $360 million a year....

Jeff Domansky's insight:

Encouraging news for future of journalism seen in NYT digital revenue. But what about the smaller guys?

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Lessons Learned from the Boston Bombings - Crisis Insights Blog

Lessons Learned from the Boston Bombings - Crisis Insights Blog | Public Relations & Social Media Insight | Scoop.it

The bombings at the Boston marathon were a tragic reminder that terrorism can strike anywhere at any time. Business Continuity professionals should be thinking about the effects of a terrorist attack and incorporate those scenarios into their plans.

Jeff Domansky's insight:

Smart crisis management tips and lessons.

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Does Social Media Have Real Value? - Business 2 Community

Does Social Media Have Real Value? - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

The ongoing debate about the value of social media engagement remains unresolved. However efforts have been made to assess the value of social media as “earned media” and to assess the ROI of social media marketing. After applying these recent calculations to our business and to our clients’ businesses, we find the assessments reasonable. At the very least, these calculations create a starting point for analysis of individual business results. ...

Jeff Domansky's insight:

Research encouraging and getting better at highlighting social media ROI.

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Why Purpose-Driven Social Brands Will Win Marketing 3.0

Why Purpose-Driven Social Brands Will Win Marketing 3.0 | Public Relations & Social Media Insight | Scoop.it

In a consumer-driven economy, the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause marketing and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand's core values is now critical in terms of the reputational, employee productivity, and bottom line impact to your company.


As Rich Fernandez, Director of Executive Development at Google, said recently at Sustainable Brands '13, If a company's product is not improving lives, it's diminishing them." In the face of rising consumer activism, Marketing 3.0 will be won by those who become purpose-driven social brands. To do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life that clearly defines the company's "social license to operate....

Jeff Domansky's insight:

The importance of lining up your brand story with CSR for a competitive advantage.

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Twitter Will Be The Next TV | Social Media Today

Twitter Will Be The Next TV | Social Media Today | Public Relations & Social Media Insight | Scoop.it

A new study on motivational analysis led by professors at Columbia Business School and the University of Pittsburgh projects Twitter to turn into something similar to TV.


The research conducted by scholars from the two academic institutions studied the sustainability of Twitter, the microblogging site and social network with more than 500 million members. Olivier Toubia, professor at the Columbia Business School, posted a provocative tweet related to the research he coauthored with Andrew T. Stephen, assistant professor at the University of Pittsburgh. “Get ready for a TV-like Twitter,” he said....

Jeff Domansky's insight:

Twitter as TV? May be sooner than you think.

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Journalism and disruption: Change is easy and hard

Journalism and disruption: Change is easy and hard | Public Relations & Social Media Insight | Scoop.it

... However, it would be a mistake to think that just because it’s easier than ever to produce amazing digital editorial experiences that this makes organisational change easy. It takes an entirely different set of skills to get buy-in from stakeholders or to Jedi mind trick the empire builders of senior management. It is hard, and even I underestimated the size and nature of the challenge as I transitioned from young digital maverick field journalist to digital editor in the middle of the last decade.


While a lot is different in 2013 than it was in 1996 when I started in digital journalism, or even than it was five or six years ago, change still is hard. In some ways, it is even harder now as most newspapers struggle with redeploying diminishing resources carefully from the core business to new digital initiatives. The politics are fierce. Even when it is in an organisation’s best interest, even when it is an organisation’s stated interest to embrace digital, winning the political and cultural battles is hard, thankless work. I know people who stayed and fought these battles inside organisations, and I have deep respect for them and learn from them whenever possible. When I return to working for an organisation, hopefully soon, I will take lessons that I’ve learned from these friends....

Jeff Domansky's insight:

Thoughtful post on journalism and responding to change.

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“We Want to Retire the Press Release”: An Interview with GE’s Tomas Kellner

“We Want to Retire the Press Release”: An Interview with GE’s Tomas Kellner | Public Relations & Social Media Insight | Scoop.it

What's working for GE is a blend of curation, content marketing, reputation and journalism...


Tomas Kellner, a former journalist now employed as managing editor of GE’s blog GE Reports, talks to The Strategist about what its editorial strategy looks like and how the company envisions success...

Jeff Domansky's insight:

.A must-read for PR pros and content strategists.

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ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing

ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing | Public Relations & Social Media Insight | Scoop.it

Thanks to the advent of self-publishing, crowdfunding and e-commerce, indie artists of all kinds are launching their creative careers as solopreneurs...


...“When you make something easier to do, people do more of it,” wrote Thompson. “‘Print-on-demand’ publishing is about to do the same thing to books. It’ll keep them alive—by allowing them to be much weirder.


”By ‘weirder’ Thompson means more individualized and diverse. And he was correct. Bowker has reported increases in the numbers of book titles published overall for years, despite decreases in titles published by traditional publishers. The bibliographic information clearinghouse reported the growth has been ”driven almost exclusively by a strong self-publishing market.”...

Jeff Domansky's insight:

Maybe ebooks aren't killing publishing after all? Weird huh? 

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Deanna Dahlsad's curator insight, August 10, 2013 1:57 AM

Weird is beautiful. ...Profitability, well... Perhaps the beautiful worry less about such things.

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HuffPo Pushes Further Into Sponsored Content - Digiday

HuffPo Pushes Further Into Sponsored Content - Digiday | Public Relations & Social Media Insight | Scoop.it

With HuffPost Partner Studio, the massive news aggregator and blog engine is getting into the advertising game...


Publishers are crazy for native advertising, but they’re stuck with a problem: Who is going to create it?


That’s why publishers like Vice and Gawker have begun partnered content-creation arms. Add The Huffington Post to the mix. This week it is officially taking the wraps off its new in-house branded content agency, HuffPost Partner Studio. Its charter is to make advertising that looks like regular Huffington Post content. For example, there’s this infographic for “Paranoia,” a new film with Harrison Ford and Gary Oldman, and this L’Oréal editorial about why “your daughter is a dork, and that’s okay.


”While HuffPost has hosted sponsored content for a while, this new in-house agency will do things a bit differently than how it previously handled sponsored content....

Jeff Domansky's insight:

Media and native advertising continue evolving.

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MediaPost Publications Successful Retailers Invest In Tech, Metrics To Drive Growth

MediaPost Publications Successful Retailers Invest In Tech, Metrics To Drive Growth | Public Relations & Social Media Insight | Scoop.it
Who's doing digital marketing right in retail?... To reach its quantitative diagnosis, L2 -- a think tank founded by NYU Stern clinical professor of marketing Scott Galloway -- analyzed about 650 data points across four dimensions, including site and e-commerce, digital marketing, social media and mobile.What are Zara and other digital dunces doing wrong? Galloway, on Friday, preferred to focus on what winning retailers are doing right. "The most successful specialty retailers are prioritizing technology investments, organizational incentives, and attribution metrics that drive online and in-store growth,” according to Galloway.Which brands’ are winning the digital retail race? American Eagle, Victoria’s Secret, Coach, and Urban Outfitters, to name a few, by L2’s measurement. The retailers with the biggest year-over-year improvements in their digital IQ’s included Talbots -- up 44% -- Uniqlo -- up 35% -- and J.Crew -- up 31%....
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Andrew Sullivan Claims His Blog Is Now More Profitable Than The Daily Beast

Andrew Sullivan's enormously popular blog, The Dish, just released some info on its earnings. Allegedly, it's more profitable than The Daily Beast--which Sullivan quit in favor of turning his blog into an independent media entity. For Sullivan, this was perhaps a very smart move.


PBS Idea Lab spoke to Sullivan for their Mediatwits web television program. The commentator and blogger claimed to PBS's Mark Glaser that he raised more revenue in the seven months since he went independent than the Daily Beast has raised in the past 2.5 years. Sullivan bought up his earnings in the middle of a conversation about Nate Silver ditching the New York Times for ESPN....

Jeff Domansky's insight:

Digital success or digital smoke? In a conversation with PBS, Sullivan claims his newly independent blog is a financial success....

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Category vs. Filter for Your Ecommerce Website | Social Media Today

Category vs. Filter for Your Ecommerce Website | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Setting up any sort of Ecommerce store isn’t easy because there are so many things to consider.Filters versus categories isn’t usually the first thing on a company or Webmasters mind, but eventually this dilemma is going to hit him/her in the face and leave a lot of questions.


Although many don’t realize it, it’s incredibly important to understand the difference between the two for SEO reasons. If you’re starting an ecommerce store, you have to ask yourself: Would this page be better filed as a category or in a filter if I want the best SEO results?...

Jeff Domansky's insight:

Very useful look at SEO vs filters in your online marketing.

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This Ad Exec Quit His Job In Disgust Over Oreo's Super Bowl Tweet

This Ad Exec Quit His Job In Disgust Over Oreo's Super Bowl Tweet | Public Relations & Social Media Insight | Scoop.it

Advertising executive Andrew Teman wrote a blog about why he's dropping out of the game because of Oreo's infamous Super Bowl blackout tweet...


....Real time marketing has become the "it" thing in advertising. Minutes after the royal baby's birth, a slew of marketers tweeted out pre-packaged images and messages "spontaneously" reacting (and capitalizing) on the moment.


Teman continues: "In bestowing this award on this piece of work, we’re actually exposing a really sad truth. That the advertising industry has become so top-heavy with cost and process and approvals and meetings and waste, that the idea of just making a simple image, and deploying it to a simple platform at an opportune moment, is considered at this point to be ground-breaking."...

Jeff Domansky's insight:

Heartfelt or publicity ploy? My feeling is social has changed the PR/ad/marketing game. Innovate or fail.

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Why Social Commerce Is Set To Explode

Why Social Commerce Is Set To Explode | Public Relations & Social Media Insight | Scoop.it

Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.


Retailers and brands are therefore increasingly focusing their attention on social commerce.


But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?


In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest's success as a social commerce platform, look at Facebook's potential as a social commerce contender, and examine the e-commerce conversion and order value gap....

Jeff Domansky's insight:

Overall usage on social media platforms is exploding but does social media deliver ROI?

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John Ambler's curator insight, August 3, 2013 7:05 PM

Thought it already had!

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Pinterest Adds Price Alerts To Turn Aspirational Pins Into Purchases | TechCrunch

Pinterest Adds Price Alerts To Turn Aspirational Pins Into Purchases | TechCrunch | Public Relations & Social Media Insight | Scoop.it

...PInterest says that today, there are now tens of millions of product pins on its site, and early results show that these are generating higher clickthrough rates to the e-commerce sites versus regular pins.


The company has said that this year’s focus is on bringing more value to the pins users are saving on the site, not only with richer pins, but also tools for businesses including also improved Pin It buttons which now work in mobile apps, widget builders, and even analytics.


With the debut of price alerting, the company is challenging several startups which help consumers figure out when it is the right time to buy. Some of those are Decide.com, whose focus is more on consumer electronics and larger purchases for the home, plus recently launched Nifti, and even a Pinterest for price drops, Clipix, as well as a slew of older tools for price alerting and tracking sales. More generally, though, this also puts Pinterest up against other social product aggregators like Fancy or Wanelo, the former which has always been more of an actionable, shoppable feed of products, while the other is more focused on making it easier to find what’s popular at your favorite stores....

Jeff Domansky's insight:

Pinterest, is today taking another step toward encouraging users to not just aspire, but actually buy....

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Rene Looper's curator insight, August 2, 2013 7:13 AM

We love Pinterest, do you?

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How Pepsi uses Facebook, Twitter, Pinterest and Google+

How Pepsi uses Facebook, Twitter, Pinterest and Google+ | Public Relations & Social Media Insight | Scoop.it

In the latest of our posts looking at how major brands use the four main social networks I’ve decided to turn the spotlight on Pepsi.


The drinks brand is forced to play second fiddle to Coca-Cola’s global dominance, and is unlikely to ever match its rival’s huge social following.


However it should still make an interesting case study, particularly with its long list of brand ambassadors. This post follows on from similar blogs looking at brands such as McDonald’s, Nike, Burberry and Walmart.So without further ado, here is a quick overview of how Pepsi use Facebook, Twitter, Pinterest and Google+...

Jeff Domansky's insight:

Issues, Pepsi case study and useful social media lessons Be sure to read the comments which show the challenges of search engines pre-screening results by location (UK).

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The Pillars of Influence and How to Activate Cause and Effect - Brian Solis

The Pillars of Influence and How to Activate Cause and Effect - Brian Solis | Public Relations & Social Media Insight | Scoop.it

Whether we agree with them in principle or not, the topic of digital influence is only becoming more influential. Almost anyone with a social media profile is already indexed in at least one of the many vendors on the scene today. Consumers are trying to figure out what it means. Brands are realizing the promise of connecting to connected consumers. Advertising and PR agencies are spending budget against it. So what is influence and what does it really mean?


Right now, there are more questions and theories than answers. Like some relationships in Facebook, it’s complicated. But, I can tell you what it is not. Influence is not popularity and popularity is not influence. It’s so much more than that.Since 2009, I’ve studied the influence landscape. After a few years and a few dozen articles on the subject, I concentrated my focus on developing a comprehensive report to take a deep dive into all things influence. One year later, I’m proud to publish my first report as part of the Altimeter Group, “The Rise of Digital Influence.”...

Jeff Domansky's insight:

Revisiting Brian Solis's "influence" post... 

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momblogger's curator insight, August 1, 2013 9:35 AM

Digital Influence is one of the hottest trends in social media and it is also one of the least understood.