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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends

Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends | Public Relations & Social Media Insight | Scoop.it

We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.

 

Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.

 

As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....

Jeff Domansky's insight:

I like this analogy and blog positioning. 

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Martin (Marty) Smith's curator insight, February 27, 2013 7:45 PM

Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.

Blog time is more expensive than curation so I make content EARN its way into our blog, but I like the analogy even as I am extending it painfully.  

 

Jeff Domansky's comment, February 27, 2013 10:33 PM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
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Nearly 1 Out Of 4 Big Companies Are Still Ignoring Twitter [STUDY] - AllTwitter

Nearly 1 Out Of 4 Big Companies Are Still Ignoring Twitter [STUDY] - AllTwitter | Public Relations & Social Media Insight | Scoop.it

At the end of 2012, the University of Massachusetts presented their annual survey of the digital presence of the Fortune 500.

 

Among their findings were the following: 28% of the Fortune 500 companies had blogs, 62% had a YouTube account, and (here’s the shocker) an incredible 23% of Fortune 500 firms had neither a Twitter nor a Facebook account at the end of 2012.

 

Not only that. As we reported, according to the 2012 Fortune 500 Social CEO Index report from CEO.com, only 19 CEOs from the world’s top 500 companies use Twitter (or have someone use it on their behalf) – and only 9 of these are active.

 

Like… seriously?...

Jeff Domansky's insight:

Slow to adopt social means slow to compete, gain profile and benefit.

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Curate This: 30 Sources To Keep You Updated On Business And Marketing | Forbes

Curate This: 30 Sources To Keep You Updated On Business And Marketing | Forbes | Public Relations & Social Media Insight | Scoop.it

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us.

 

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves.

 

I invite you to visit these content curation resources, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to…

Jeff Domansky's insight:

Useful list of some standard business and marketing sources for articles, ideas and inspiration.

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Inc. 500: LinkedIn Replaces Facebook as Top Social Tool | MarketingProfs

Inc. 500: LinkedIn Replaces Facebook as Top Social Tool | MarketingProfs | Public Relations & Social Media Insight | Scoop.it

LinkedIn is the most popular social media tool among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.

 

More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012....

 

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Sephora: Our Pinterest followers spend 15X more than our Facebook fans | VentureBeat

Sephora: Our Pinterest followers spend 15X more than our Facebook fans | VentureBeat | Public Relations & Social Media Insight | Scoop.it

Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is too cheap.

 

Far too cheap.

 

Beauty products retailer and digital trailblazer Sephora says that per-capita, its Pinterest followers spend more money than its Facebook followers, and not just a little bit more. In fact, Pinterest users spend 15 times more on Sephora products than Facebook followers, Sephora’s head of digital Julie Bornstein told me this morning....

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REVEALED: The Most Influential CEO In Social Media | AllTwitter

REVEALED: The Most Influential CEO In Social Media | AllTwitter | Public Relations & Social Media Insight | Scoop.it

Which CEO has the most influence when it comes to social media? Warren Buffett? Nope. Michael Dell? Not a bad guess, I suppose. Twitter’s Dick Costolo? He’s up there. AOL’s Steve Case? Good try. Richard Branson? You’re getting warmer. Facebook’s Mark Zuckerberg? According to this study, he doesn’t even make the top fifty. Yes indeed. According to the Reuters & Klout 50, which measures the most influential executives online, it’s Oprah Winfrey who ranks as the most influential social CEO, ahead of Rupert Murdoch, Richard Branson, Mark Cuban and Tim O’Reilly. Twitter co-founder (and now Square CEO) Jack Dorsey placed in fifth, while Twitter CEO Dick Costolo was fourteenth. Check out the incredibly well-designed infographic below for your top forty....

Jeff Domansky's insight:

Surprised me too... but good infographic!

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Through the Looking Glass | Story Matters

Through the Looking Glass | Story Matters | Public Relations & Social Media Insight | Scoop.it

...For the past few years, we as an industry have been asking (often with great consternation): What is a digital magazine? All of the magazine titles I mentioned are answering this question differently. Some have created a news feed. Others, a video channel. Many repurpose their print articles into blog posts. The smart ones have created a searchable archive of past issues. A few just beg you to download their app.

 

When we ask the question that way, we open the floodgates to all sorts of slop that is decidedly un-magazine. The typical guru’s answer involves heavy-handed social media. And push notifications. And monetizing your online channel by paginating just below the fold, capitalizing on viral lift, and recalibrating expectations to include a mix of advertorial content and strategically placed calls-to-action powered by a new algorithm to maximize synergistic opportunities.


Gross....

Jeff Domansky's insight:

Very thoughtful reflections on magazines, digital.

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Will Mobile Apps Change the Investor Relations Game? | PRNewser

Will Mobile Apps Change the Investor Relations Game? | PRNewser | Public Relations & Social Media Insight | Scoop.it

Investor relations doesn’t get quite as much media attention as some of the more colorful aspects of the PR industry, but IROs (investor relations officers) are extremely important to most firms.

 

In many places, IR still runs on traditional paper documents–but quite a few organizations have begun using mobile technology to further empower both IROs and invest0rs.

 

We recently had a chance to speak to Jeff Corbin–an author and PR veteran with 15 years of IR experience whose team created theIRapp to help facilitate IR’s move into the 21st century–about what this development means for the future of the practice....

Jeff Domansky's insight:

Apps moving into investor relations. 

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The Soaring Popularity of Pinterest | Social Media Today

The Soaring Popularity of Pinterest | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Pinterest is really popping. It has quickly become one of the fastest growing social networks. According to a recent Pew study, 15% of American internet users are on now Pinterest—just barely trailing Twitter at 16%.
Jeff Domansky's insight:

Pinterest seems to be catching a wave...

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B2C vs. B2B Content Marketing: 3 Experts in The Big Debate [Video]

B2C vs. B2B Content Marketing: 3 Experts in The Big Debate [Video] | Public Relations & Social Media Insight | Scoop.it

...This is a great discussion about content marketing for anyone in B2B or B2C. In it, you’ll hear what the biggest differences are between B2B and B2C marketers based on thecontent marketing benchmarks, budgets and trends research. You’ll also get perspective on why print is so important for B2B....

Jeff Domansky's insight:

Video worth viewing...

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Present Shock: When Everything Happens Now | Douglas Rushkoff

Present Shock: When Everything Happens Now | Douglas Rushkoff | Public Relations & Social Media Insight | Scoop.it

In his new book, PRESENT SHOCK: When Everything Happens Now (Current; March 15, 2013), Rushkoff introduces the phenomenon of presentism, or – since most of us are finding it hard to adapt – present shock. Alvin Toffler’s radical 1970 book, Future Shock, theorized that things were changing so fast we would soon lose the ability to cope. Rushkoff argues that the future is now and we’re contending with a fundamentally new challenge. Whereas Toffler said we were disoriented by a future that was careening toward us, Rushkoff argues that we no longer have a sense of a future, of goals, of direction at all. We have a completely new relationship to time; we live in an always-on “now,” where the priorities of this moment seem to be everything....

 

Rushkoff identifies the five main ways we’re struggling, as well as how the best of us are thriving in the now...

Jeff Domansky's insight:

Absolutely a recommended read: Presentism? Provocative preview of social media theorist Douglas Rushkoff's new book "Present Shock." 

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Martin Sorrell on What's Next | Harvard Business Review

Martin Sorrell on What's Next | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Sir Martin Sorrell acquired his way into the advertising business during the 1980s, first by scooping up small agencies and then by stunning the ad world with takeovers of J. Walter Thompson and Ogilvy & Mather. By the mid-1990s his company, WPP, was a dominant force in advertising, and Sorrell himself saw the future of the business as going digital. In 1996, when the idea that the web could change media and advertising was still hotly debated, Sorrell wrote in Harvard Business Review: “The fact is that there is a reasonable chance that interactive media—including the Web—could transform the way we build brands and communicate them to consumers. And that’s enough to go on.”

 

Almost two decades later, Sorrell is still at the helm of WPP, a global advertising empire that employs 162,000 people in 3,000 offices in 110 countries. Though the influence of digital is now a given, that of social media—along with technology like the DVR and even out-there ideas such as programmable T-shirts and Google Glass—is still debated. Three days after one of advertising’s annual rites—the Super Bowl—Sorrell sat down with HBR’s editor in chief, Adi Ignatius, to talk about the future of advertising, balancing science and art, and why he thinks Facebook and Twitter aren’t really advertising media....

Jeff Domansky's insight:

Sir Martin Sorrell is always interesting, always provocative and a must-read.

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Should You Ask Reporters To See Stories In Advance? | Mr. Media Training

Should You Ask Reporters To See Stories In Advance? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

So is it okay in today’s media culture to ask reporters to see their stories before they run?

Most PR professionals—particularly the experienced ones who have been in the business for many years—would likely answer that question with an emphatic “No!” And I generally agree with them, but not completely.

Here’s what I’ve seen lately. While promoting my new book, I did about 20 interviews. Two reporters and one blogger both volunteered to send me their stories before they ran so I could fact check them and request changes. I would describe the news organizations as industry journals—not major mainstream news organizations. But even the majors have done it – one Washington Post reporter was caught last year sending drafts of his stories to sources and allowing them to make edits.

I think we’re at the beginning of another shift in media relations, one which will lead to eventually being able to ask (some) reporters to preview their stories in advance. For now, I’d still advise my clients not to request stories in advance, unless they’re dealing with nontraditional smaller news organizations, bloggers who don’t adhere to traditional news standards, and perhaps some industry journals....

Jeff Domansky's insight:

In the past, you'd NEVER ask. Today, it depends says Brad Phillips...

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Keep Content Fresh with these Four Tips | SpinSucks

Keep Content Fresh with these Four Tips | SpinSucks | Public Relations & Social Media Insight | Scoop.it
Consistently coming up with new ideas to keep content fresh isn't easy. Here are four ways to help with ideas generation, writer's block, and more.
Jeff Domansky's insight:

Fresh content ideas worth reading from Gini Dietrich.

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The Content Marketing Backlash: Some Grounded Truth | MarketingProfs

The Content Marketing Backlash: Some Grounded Truth | MarketingProfs | Public Relations & Social Media Insight | Scoop.it

Are we due for a massive backlash against content marketing?

 

Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the hype further fuels it… Are we hyping the hype?But let’s set that one aside for later.)

 

Frankly, I’ve been worrying about a so-called content marketing backlash for a while now—or at least since September 2011, as I wrote here, when content first started to gain traction with brands and I returned from the hugfest that was the first Content Marketing World....

Jeff Domansky's insight:

My thought is that the backlash isn't against "true" content marketing as it is against Internet marketers, hucksters and spammers masquerading as content marketers.

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Are We, Social Media Professionals, Destroying Social Media? | Social Media Today

Are We, Social Media Professionals, Destroying Social Media? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

...The reality is brands are becoming the trolls, or spammers (at least in the way they do it today), which over time will hurt these social networks causing people to find alternative places to track and participate in conversations. This is nothing new, since the same thing happened to email marketing. At first it was cool, but then when too many brands started bombarding us with messages we sought ways to simply block them out.  

 

In my view we have to do our part to ensure success of these social networks, including helping the networks create the right user experience. I know our product leaders want to see their product front in center of social media, but if we chase people away, what good is it being front and center?

 

As social media leaders we have to help our brands better understand what it is like to be a member of a community and how to add to it as opposed to detracting from it....

Jeff Domansky's insight:

Frank Eliasson offers a great call to action for content marketers to do their job better.

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How Puppies and Kittens Can Save Your Social Media Strategy | Forbes

How Puppies and Kittens Can Save Your Social Media Strategy | Forbes | Public Relations & Social Media Insight | Scoop.it

In the social media workshops and trainings I facilitate, one of the most frequent questions I get is: What kinds of things really get a lot of attention on social media? Or, the dreaded: How can I make my posts “go viral?” These questions are especially difficult for folks working in advocacy fields, where updates and news aren’t always rosy pictures, or captivating soundbites. They see a funny video go by, and they sigh, “But how can we do that?”

First, you’ll have to start chanting one of the mantras that I put forth in my classes: Social media tools are not communications tools. They are relationship management tools.

 

It’s time for us to talk about the Ladder of Engagement. This diagram (via Beth Kanter) could also be titled, “How Relationships Evolve Online.”...

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There’s at Least Two Sides to a Story | PRBreakfastClub

There’s at Least Two Sides to a Story | PRBreakfastClub | Public Relations & Social Media Insight | Scoop.it

Should you be successful in generating coverage, you may also be providing oxygen for your opposition. The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what will be generated. Your Correspondent has done PR work for a national association which promotes the many health benefits of breastfeeding. However, our success at raising awareness saw the nation’s leading anti-depression organisation put out its own media release....

Jeff Domansky's insight:

Nice counterpoint though you should worry about your own story first and less about competitors IMHO...

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15-Seconds Blog: Dummies at DKNY

15-Seconds Blog: Dummies at DKNY | Public Relations & Social Media Insight | Scoop.it

Here is the back story: DKNY approached Brandon Stanton, a New York photographer, with a proposal to use 300 of his slice-of-life pictures in their store windows around the world. They offered him $15,000 for the rights. Stanton turned them down thinking DKNY was under-pricing his goods.

 

Some time later Stanton stumbled across a photo of a window display of a DKNY store in Thailand displaying many of his images which he says were used "without (his) knowledge , and without compensation."...

Jeff Domansky's insight:

Half-hearted apologies add to bad PR. What's to get about that?

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Everything a Marketer Needs to Know Can Be Learned from Journalism | Distilled

Everything a Marketer Needs to Know Can Be Learned from Journalism | Distilled | Public Relations & Social Media Insight | Scoop.it

...Everything I now know is the outcome of a relentless focus on journalism and communications, which I can honestly say taught me so many invaluable lessons that areessential to marketing. I would go so far as to say that every marketer should be trained in journalism.

 

So sit back, relax, and enjoy my part love letter to journalism, but more importantly part “if you don’t know these things you need to level up right now” list of journalism principles and attributes every marketer needs to know...

Jeff Domansky's insight:

Nice counterpoint for marketers, PR.

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Google News: the secret sauce

Google News: the secret sauce | Public Relations & Social Media Insight | Scoop.it
Frederic Filloux: A closer look at Google's patent for its news retrieval algorithm reveals a greater than expected emphasis on quality over quantity. Can this bias stay reliable over time?

 

But how exactly does Google News work? What kind of media does its algorithm favour most? Last week, the search giant updated its patent filing with a new document detailing the 13 metrics it uses to retrieve and rank articles and sources for its news service. (Computerworld unearthed the filing, it's here)....

Jeff Domansky's insight:

Impressive stats, history: Is Google News still working for you? 

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68% of people use their smartphone for email, 26% for shopping

68% of people use their smartphone for email, 26% for shopping | Public Relations & Social Media Insight | Scoop.it

...We’ve previously blogged data which shows that 79% of smartphone owners use their device for email, while a separate report showed that up to a third of emails are opened on mobile devices.

 

However our Email Marketing Census reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic.’

 

The results from the Nielsen survey also appear to be encouraging for mobile commerce sites, as a quarter of UK respondents (26%) said that they had used their device for shopping in the past 30 days....

Jeff Domansky's insight:

For marketers, the importance of being mobile.

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5 Questions to Ask When Writing Content | Jeffbullas's Blog

5 Questions to Ask When Writing Content | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
The web was dominated for a decade by two key elements. Search engines and content. Then social media turned up. Content creation on a smarter and social web requires intelligent and creative thinking.

 

..Google will always have good user experience as their primary goal, and each update they make will be in the direction of better understanding of the content from a human perspective. If you guide your copywriting to provide what your readers look for, not only that you’ll get more loyal audience that loves to come to your website and read what’s new, but Google will also award your actions with a higher ranking in their search result pages.

So how should you write?

Here’s what you should ask yourself before you publish your writing on the Internet...

Jeff Domansky's insight:

Valuable advice for and that gets great SEO.

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CNN: Unlike - Why I'm Leaving Facebook | Douglas Rushkoff

CNN: Unlike - Why I'm Leaving Facebook | Douglas Rushkoff | Public Relations & Social Media Insight | Scoop.it

...Today I am surrendering my Facebook account, because my participation on the site is simply too inconsistent with the values I espouse in my work. In my upcoming book Present Shock, I chronicle some of what happens when we can no longer manage our many online presences. I argue - as I always have - for engaging with technology as conscious human beings, and dispensing with technologies that take that agency away.

 Facebook is just such a technology. It does things on our behalf when we're not even there. It actively misrepresents us to our friends, and - worse - misrepresents those who have befriended us to still others. To enable this dysfunctional situation -- I call it “digiphrenia” -- would be at the very least hypocritical. But to participate on Facebook as an author, in a way specifically intended to draw out the "likes" and resulting vulnerability of others, is untenable. Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences, and activities over time --  our "social graphs" -- into a commodity for others to exploit....
Jeff Domansky's insight:

In a CNN opinion piece media theorist Douglas Rushkoff tells why he is quitting Facebook. Great read!

 

A few quotes to whet your appetite:

 

[Facebook] "exploits our social interactions the way a Tupperware party does"

 

"Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time -- our "social graphs" -- into money for others."

 

"The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers."

 

"Thanks to my page, Facebook knows the demographics of my readership, their e-mails, what else they like, who else they know and, perhaps most significant, who they trust. And Facebook is taking pains not to share any of this"

 

"The promotional leverage that Facebook affords me is not worth the price. Besides, how can I ask you to like me, when I myself must refuse to like you or anything else?"

 

"it is a trust I can live up to only by unfriending this particularly anti-social social network."

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Science reveals what really increases Twitter followers | Poynter

Science reveals what really increases Twitter followers | Poynter | Public Relations & Social Media Insight | Scoop.it

The world of science has some new advice for people who want to increase their Twitter following, and it may sound something your mother used to say: If you don’t have anything nice to tweet, don’t tweet at all.

 

“Expressing negative sentiments in tweets is the second most harmful factor to growing a Twitter audience,” say researchers from the Georgia Institute of Technology. They speculate about why: “This might be because Twitter is a medium dominated by very weak social ties, and negative sentiment from strangers may be unpleasant or uncomfortable for a potential new follower to see.”...

Jeff Domansky's insight:

Valuable insight and guidance for tweeters...

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Tom Fair's comment, February 26, 2013 6:26 PM
I'm glad someone is approaching this issue with a scientific mindset. This is good work!