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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Content Marketing Tools for Creation, Distribution and Analytics

10 Content Marketing Tools for Creation, Distribution and Analytics | Public Relations & Social Media Insight | Scoop.it

Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....


When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.


The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix....

Jeff Domansky's insight:

An excellent overview of 10 lesser-known social media and content marketing tools.

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Shelley Kotzé's curator insight, October 10, 2013 4:57 AM

Content Marketing is vital for any company who is online.  Here are some great points on how to make your content marketing easier!

malek's curator insight, October 10, 2013 6:50 AM

No matter how many tools you know, there's always new one you never heard of.  I'll take it for our "Thanks Giving" Canadian version.

Thank you Jeff

Ali Anani's curator insight, October 11, 2013 12:25 AM

Quite interesting. I advise exploring the ten tools as they are educational and of interest

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5 Striking Revelations From Bilton's Twitter Book

5 Striking Revelations From Bilton's Twitter Book | Public Relations & Social Media Insight | Scoop.it

From corporate infighting to Jack Dorsey's incompetence, Nick Bilton's forthcoming book about Twitter promises no shortage of epiphanies.


Today, The New York Times posted an excerpt from Nick Bilton's forthcoming book, Hatching Twitter: A True Story of Money, Power, Friendship and Betrayal. It's a riveting read, with no shortage of executive infighting and revelations about Jack Dorsey, who quickly became lead engineer at Twitter and helped push co-founder Noah Glass out. Here are five of the most interesting nuggets from the excerpt, including other names the founders kicked around before they settled on Twitter and the time Dorsey fired off a very self-centered company-wide email...

Jeff Domansky's insight:

Interesting insight into the Twitter startup and early days.

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Is your marketing truly disruptive?

Is your marketing truly disruptive? | Public Relations & Social Media Insight | Scoop.it

Today’s businesses are so relentlessly driven towards bottom-line metrics that they end up being a lot less profitable than they could be.


...Seen through the lens of Clayton Christensen, author of The Innovator’s Dilemma, modern digital marketing has already entered its third phase in its early lifecycle.


For Christensen, the famed Harvard Business School professor who preaches 'disruptive innovation,' there are three stages in a company’s lifecycle: Disruption, Sustainability, and Efficiency.


After the initial disruptive idea that gives birth to the company, success breeds sustainable practices that prolongs corporate life and expands the company, and that is eventually followed by efficiency—where best practices optimize business operations. Once the company reaches peak optimization, the cycle needs to begin again.


Companies that can’t, or won’t, invest the profits gained by efficiency back into disruption will eventually be disrupted by outside forces...

Jeff Domansky's insight:

A good look at the challenge of finding new value from Digital Marketing.

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What is The "Internet of Things"? | b2bmarketing.net

What is The "Internet of Things"? | b2bmarketing.net | Public Relations & Social Media Insight | Scoop.it

... You’re driving along the road. An engine warning light appears on your dashboard, you take your car to a service centre where the mechanic plugs in diagnostic equipment and corrects the engine’s timing. That’s M2M.


You’re driving along the road. A sensor constantly transmits engine management data to a computer that detects a timing anomaly and instructs the car’s onboard computer to improve the engine timing. You don’t even know it’s happening. You just keep driving. That’s the Internet of Things.


That’s one example. There are millions. Automotive, manufacturing, energy, healthcare, property… the Internet of Things is relevant and increasingly applicable to every business market. My favourite so far is the Egg Minder from GE. For just $14 the Egg Minder monitors how many eggs you have in your fridge and alerts you via mobile app when it’s time to buy more. There truly is a place for everything on the internet....

Jeff Domansky's insight:

Here's a really enjoyable read and a thoughtful look at and explanation of the "Internet of things."

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New Report Proves Content Marketing Strategy is Necessary

New Report Proves Content Marketing Strategy is Necessary | Public Relations & Social Media Insight | Scoop.it

Highlights from a new report by the Content Marketing Institute reveal the state of content marketing, including strides and challenges.


Confidence is growing in the field of content marketing. That's validation for companies who are investing more time, people and money into the effort of developing custom content to market their products and services to other businesses. But according to a new report, it's essential to have a solid plan in place in order to be successful.


The Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report was released last week....

Jeff Domansky's insight:

Without a plan your content marketing is nothing but noise. That and several other key findings from Content Marketing 2014.

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Study: Social Media Makes the PR World Go Round - PRNewser

Study: Social Media Makes the PR World Go Round - PRNewser | Public Relations & Social Media Insight | Scoop.it

...If you have been in public relations for any amount of time — be it agency or corporate — you have come to the fanciful realization that we have not selected a 9-to-5 gig. In fact, it can be more of a 6-to-midnight gig given any number of ancillary deadlines.

Well, fret no more fellow flacks, it seems that we have a life preserver in the raging waves of PR — social mediaSimon Fraser University(in O’ Canada) released a study to prove it. While the study group is not that impressive spanning 100 communications, marketing and PR professionals, the results are telling.

And among those surveyed, 84 percent say their job satisfaction has either increased or remained the same with more social media responsibilities. “What we found surprised us,” says Peter Walton, who directs the PR program and oversaw the research project and report. “We figured people would be frustrated by the increased demand they’re facing because of technology. We were wrong.”...

Jeff Domansky's insight:

Who knew? Social media is good PR? Yesterday just sent you a memo! ;-) 

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Carly Ethier's curator insight, October 11, 2013 11:24 PM

I love how social media is also benefitting the PR world! It's crazy the things you can do with it.

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Behavioural marketing and how to get your customers to love you | Econsultancy

Behavioural marketing and how to get your customers to love you | Econsultancy | Public Relations & Social Media Insight | Scoop.it

How can marketers get consumers to love their brand? It’s a long and difficult process that requires a complex system of tools and tactics.


Yet at Econsultancy’s Funnel event this morning Silverpop’s John Watton managed to summarise the process in just 20 minutes, succinctly laying out the basic premise of behavioural marketing and how it can benefit businesses.


Watton began by describing the relationship he has with a wine merchant in the Chiswick area of West London, which is a neat metaphor for the principles behind behavioural marketing...

Jeff Domansky's insight:

Excellent blueprint for social business success using data to develop personalization which results in sales. The wine shop case study offers valuable lessons.

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Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community

Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!


Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.


And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....

Jeff Domansky's insight:

Fun perspective on content marketing.

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Everett Ross's comment, October 9, 2013 8:47 AM
This is something that really frustrates me.
Penelope's comment, October 10, 2013 3:53 PM
Yay! for a picture that tells the story.
Alison D. Gilbert's curator insight, October 11, 2013 8:55 AM

Well, let's see what all the hype is about according to Content Marketing World.

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What Social Media Sites Should My Business Be On?

What Social Media Sites Should My Business Be On? | Public Relations & Social Media Insight | Scoop.it

We get this question pretty frequently here at Quintain Marketing. We’ve been advising clients on their social media marketing since early 2009 and I can’t tell you how many times this has been the focus of client meetings.


The problem with this question is that it is really the wrong question to be asking. It’s the marketing equivalent of saying “where should I go out to dinner tonight?” Just as you can’t really recommend a restaurant without knowing what kind of food the person would like to eat, it’s impossible to know what social media sites a business should be on without first figuring out who they are targeting and what the message is.


In fact, I would argue that it’s less about what site you are on and more about what it is that you are using social media to accomplish.


...So back to the initial question about what social media sites your business should be on. My new answer is that I don’t care so much about what sites you are on as I do about what content you are using those sites to promote. If you’ve got great content, you’ll be able to drive traffic and leads....

Jeff Domansky's insight:

There was some good practical social media advice here for small business. Worth reading.

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Tune-In Your Social Media For Customer-Focus And Better Business Practice

Tune-In Your Social Media For Customer-Focus And Better Business Practice | Public Relations & Social Media Insight | Scoop.it

Sync Up With What’s Trending To Better Cater To Your Customers


Many small businesses depend on their customers to stay afloat in today’s volatile market. Along with a strong marketing strategy and satisfied staff, your customers should remain at the forefront of your business priorities—social media can help.


Social media is amazing: SMBs can access almost-instant data metrics and customer feedback, develop marketing techniques, and gauge competitors. Businesses can, and should, also use social media as a market research and communication tool.


Employing better social media strategies and recognizing the multi-faceted uses these services can offer your business can boost productivity and business....

Jeff Domansky's insight:

Several fresh tips for small business to generate better social media results.

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Haley Evans's curator insight, October 24, 2013 2:40 AM

Syncing into the World of Social Media

 

Unless you have been living under a rock for the last few years, you know that social media is taking over the business world. It is a huge tactic for publicity, advertising, and communication for businesses. The use of social media can make or break a business and their reputation, but when used properly, your company can be very successful. This article, along with the idea given in “Adventures in Public Relations” can give helpful insight to companies how to use social media to better their business.

            The first idea is to utilize social media properly. Adventures in public relations discuss the idea of cyber relations on page 320. This is the use of public relations strategies and tactics to deal with publics via the internet and with issues related to the internet. Companies are now making cyber relations a category of its own in the business world because of its importance.  It is extremely important for companies to respond quickly and appropriately to their consumers and followers on social media.  A negative example of this would be our discussion in class about Amy’s Bakery and how they retaliated and were inappropriate on their Facebook page when speaking to consumers.  A positive example of this would be from the critical analysis presentation given on Netflix. The company responded quickly to the consumers’ needs as well as in a fun and appropriate way. Businesses can also keep their name out in the public by utilizing different parts of the social media site as well. Using hash tags, pools, pins, and tags, are just a few ways social media can be a legitimate factor in getting word of your business out to the public.

            This article also discusses the importance of paying attention to what your followers are saying. With social media sites such as Facebook and Twitter having newsfeed constantly updating, it is easy to follow what consumers are saying. This in turn is making it easier for the business to check its feed and see what its consumers want or need, as well as concerns or complaints. Because of this it is even more important for businesses to respond as soon as possible to consumer’s complaints and posts. In our textbook, Guth and Marsh explain on page 170, the importance of responses to consumer contacts. They explain that the responses may and can be the most important marketing public relations tactic out there.  Social media can create many opportunities for businesses. When utilizing the services that are brought to the table, it will give your business an advantage in the business world and keep your customers coming

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Promote Your Small Business On The Go Using Social Media

The life of a small business owner can be harried and frenetic: working tirelessly to expand business, meet clients, guide employees, and jump on and off conference calls — and so much more. While social media might seem like an additional task on an ever-growing list, it can be used during the most chaotic times.


Here is a list of ways and tools to maximize your social media efforts on the go...

Jeff Domansky's insight:

Melinda Emerson has a good list of social media tips for small business. Good read for any small business.

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eBook: Content Curation Look Book - Curata

eBook: Content Curation Look Book - Curata | Public Relations & Social Media Insight | Scoop.it

The Content Curation Look Book includes a collection of examples ranging from Intel and Adobe to the Oregon Wine Board, on how marketers are using curation for their organizations.


This Look Book is meant to get your creative juices flowing and inspire you on how to use curation in your current marketing mix.

Jeff Domansky's insight:

Curata's Look Book provides several good examples of corporate content curation. It's a free download.

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Alysia Gradney's curator insight, October 8, 2013 3:09 PM

Content Curation Look Book - A great free download that providng some quick tips

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How do you use social media to promote a boring product? - Schaefer Marketing Solutions: We Help Businesses {grow}

How do you use social media to promote a boring product? - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Media Insight | Scoop.it

Is your product boring? Social media still might fit in your plans, as this example shows.Here are some products that don’t measure very high on the Schaefer Sexy Scale©:

- Scissors.

- Printer cartridges.

- Blenders.

- Waterproofing.

- Shipping containers.

- Back-up cloud data services (cool plan via Marcus Sheridan)


And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product....

Jeff Domansky's insight:

Terrific content marketing strategies and ideas on making those boring products much more interesting.

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What Twitter, Facebook, and LinkedIn Make off Their Users

What Twitter, Facebook, and LinkedIn Make off Their Users | Public Relations & Social Media Insight | Scoop.it

It's the ultimate smackdown--which company wins the revenue race?Twitter's IPO is all anyone can discuss at the Keurig machine. But what people really want to know is how much the microblogging service makes off its 218.3 million monthly active usersusers.


So how is the company doing compared to the likes of Facebook and LinkedIn? We talked to Morningstar senior equity analyst Rick Summer about how these companies stack up--and which site has the most profitable users....

Jeff Domansky's insight:

Interesting analysis and comparisons.

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How to Use Linkedin for Business and Marketing

How to Use Linkedin for Business and Marketing | Public Relations & Social Media Insight | Scoop.it

LinkedIn has attracted more than a whopping 225 million people from across 200 nations of the world. People who want to exploit social media for marketing their products and boost sales can straightaway opt for LinkedIn for business and marketing,which will leverage their online marketing efforts.


LinkedIn offers immense potential as a marketing tool because of the access it provides to crucial information about business professionals.The simple fact is you should know how to use Linkedin to strengthen your sales efforts and expand your customer base and how to develop relationships with your prospects on this social network....

Jeff Domansky's insight:

9 useful tips to get the most out of your LinkedIn business building strategy.

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Business Modification Group's curator insight, October 10, 2013 8:49 AM

I firmly beleive that you need to take advantage of all of the resources at your disposal to increase your awareness, and Linkedin offers an excellent opportunity to do so with no cost.

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Why Your Small Business Marketing Is Failing

Why Your Small Business Marketing Is Failing | Public Relations & Social Media Insight | Scoop.it

Takeaway. It’s not about marketing your small business. It’s about marketing your story.


You have a business you love and you want to tell the world about it so they love it too. Seems simple enough, right? Well, small business marketing isn’t as simple as it seems because it is more than just telling the world about your business, it’s about telling your story along with your business story. It’s about developing relationships not just making connections. It’s about creating valuable content not just spreading a message.


Marketing is something everyone thinks they can do and it can be overwhelming, especially if marketing isn’t your area of expertise. I get the need to tighten the purse strings. I get that you have no budget and you are a one-man or -woman show. It is doable and you can do it! You just need to be armed with the right kind of information and expectations....

Jeff Domansky's insight:

Your marketing could be failing if you're not telling the story of your business.

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odysseas spyroglou's curator insight, October 10, 2013 7:00 AM

Marketing in SMEs is always tricky.

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Keep Your Website Content Ranking After Google Hummingbird: 8 Tips

Keep Your Website Content Ranking After Google Hummingbird: 8 Tips | Public Relations & Social Media Insight | Scoop.it

Why do people visit your website? As Google updates its search algorithm again, what people search for matters, but the "why" becomes more important. Use these 8 tips to keep your content ranking after Google Hummingbird...


....So back to twerking. Good content can surprise and delight, even shock. But how will Hummingbird understand the relevance of that kind of content, and help your audience associate it with what your business does? A viral twerking clip might generate brand awareness. It might even prompt referral traffic or social shares. But the more important question is, if that content is on your website, will it influence Google rankings in the future?


To make sure your website content is armed to capture the Hummingbird in flight, consider these recommendations...

Jeff Domansky's insight:

Just a set of really practical tips to help your content rank higher after Google Hummingbird

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Does the ‘CEO As LinkedIn Influencer’ Strategy Work? - PRNewser

Does the ‘CEO As LinkedIn Influencer’ Strategy Work? - PRNewser | Public Relations & Social Media Insight | Scoop.it

Any PR firm working with a big business client today will advise that client’s public face to become, well, more public. This means going digital, either on social media or in corporate communications designed to get internal teams and investors excited. But what about going a step further and creating editorial content in the interest of becoming a digital thought leader/business strategist a la Richard Branson or Tony Hsieh? (It’s not enough to write a book anymore.)

We ask because, before today, we’d never heard of JetBlue Airways chairman Jeff Peterson. But now we don’t just know who he is—we know that he has some ideas about how to make his industry more efficient. You can see by the numbers that his LinkedIn post on “A Common Sense Solution to Slow Airline Boarding” has been quite successful....

Jeff Domansky's insight:

Gut instinct says Influencer program is smart PR and reputation management. Sure, if you're not shilling, spinning or shouting (marketing).

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Rim Riahi's curator insight, October 9, 2013 11:42 PM

Any PR firm working with a big business client today will advise that client’s public face to become, well, more public. This means going digital, either on social media or in corporate communications designed to get internal teams and investors excited. But what about going a step further and creating editorial content in the interest of becoming a digital thought leader/business strategist a la Richard Branson or Tony Hsieh? (It’s not enough to write a book anymore.)

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B2B Email Marketing: Creating Emails with Killer Clickthrough Rates

B2B Email Marketing: Creating Emails with Killer Clickthrough Rates | Public Relations & Social Media Insight | Scoop.it

In 2013, 56% of marketers plan to focus more on B2B email marketing. For this focus to pay off, you must maximize clicks on every email you send. Read more.


A few years ago, marketers were decrying the death of email. Instead of fading away a la MySpace and mood rings, B2B email marketing remains one of the most productive means of generating leads.


According to a 2013 National DMA email report, 89% of marketers believe that email is important to their organizational goals. Rather than dying out, 56% of email marketers plan to focus more on their email campaigns in 2013. To ensure that this focus pays off, you must maximize conversions and clickthrough rates with every email you send.


Managers of five-star restaurants spend hours combining the right ingredients for their recipes. Similarly, creating a five-star B2B email marketing campaign involves more than laying out some content and crossing your fingers. Emails with killer clickthrough rates have a special mix of 12 core components, which includes a great subject line....

Jeff Domansky's insight:

12 ways to maximize the click through rate in your email B2B marketing.

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chen kc's curator insight, October 10, 2013 12:37 AM

http://www.staged.com/video?v=WQce like this video content...i like this....great visualise...report..

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Few Consumers Feel That Brands Are Connecting With Them. How Are Brands Failing?

Few Consumers Feel That Brands Are Connecting With Them. How Are Brands Failing? | Public Relations & Social Media Insight | Scoop.it

Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them, details a new study from Edelman.Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them, details a new study from Edelman. The researchers surveyed 11,000 online consumers who reported participating in a minimum of one brand engaging activity (such as following a brand on Twitter) in the previous year. The study, which took place across 8 countries and measured attitudes to the performance of 48 multinational brands and about 30 “local” brands per country, identifies some areas where brands are far behind in meeting consumer needs.


The biggest gap between importance and performance came in the area of “communicating openly and transparently about how products are sourced and made.” While 54% of respondents considered that an important area (top-2 box on a 5-point scale) for brands to build and maintain connections with them, just 12% on average believed that the statement applied to the brands in question....

Jeff Domansky's insight:

This brand gap is surprising and brands must move quickly to remedy it in the era of social media. The solutions are out there.

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Anatomy of a Successful Social Media Strategy - Business 2 Community

Anatomy of a Successful Social Media Strategy - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Social media is daunting, that much is blindingly apparent. With every day that passes, it seems like more and more social networks crop up. Sure, the big names in the business are obvious: Facebook, Twitter, Linkedin and Google Plus. There are also plenty of alternatives that are just as popular like Pinterest, Tumblr, StumbleUpon, Reddit, MySpace (yes it’s still around), Orkut and more.


The question sticks out like a sore thumb; as a small business, how you could possible maximize your exposure while trying to manage so many networks at once?


The answer is actually pretty simple. You need to draw up a complete social media strategy. No matter what kind of business you have, or what your long term goals are you need to approach social media as you would any other project.


There are several defining factors that will directly affect how well your social media campaign works. Defining a proper strategy allows you to visualize all of those elements and address them as necessary..?

Jeff Domansky's insight:

Start with a solid social media strategy and the tactics become much easier.

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Ali Anani's curator insight, October 10, 2013 12:17 AM

The Law of Large Numbers is in operation. Too many social networks with few standing out and a growing need to crystallize out a relevant strategy.

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Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content Curation: 6 Strategies to Add Value With Your Own Commentary | Public Relations & Social Media Insight | Scoop.it

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to build your authority.


When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.


For example, content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. This is particularly relevant when you are excerpting curated content, rather than syndicating it outright. In fact, when excerpting a piece of content, my recommendation is that the perspective you add must be at least half as long (in terms of word count) as the original content itself, and should include brand-appropriate keywords in order to optimally position you as an expert on the subject.In addition to excerpting, there are many other methods for using annotation in your content curation efforts. To illustrate some best practices for working with these options, let’s take a few recent articles from BloombergBusinessweek and Social Media Examiner and see how they might be successfully curated using six different approaches....

Jeff Domansky's insight:

Very solid curation advice, in particular, the importance of adding your own voice to build authority.

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10 Quick Tips That Will Take Your Content Marketing to the Next Level | @AskJamieTurner

10 Quick Tips That Will Take Your Content Marketing to the Next Level | @AskJamieTurner | Public Relations & Social Media Insight | Scoop.it

Are you looking for new tips on how to improve your content marketing? Click through to read 10 new tips from an industry-leading website.


As you may already know, leads generated via blog readership and social media engagement take a little bit longer to close. That said, these leads are far more likely to do business with you since they have already developed some level of attachment to your brand.


That’s just one of the things to keep in mind as you develop your content marketing strategy. Here are 10 more quick tips to think about as you move forward with your content marketing program....

Jeff Domansky's insight:

Practical and useful tips from Samantha Gale will help you enhance your content marketing efforts.

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How to Develop Meaningful Goals for Your Content Marketing Efforts

How to Develop Meaningful Goals for Your Content Marketing Efforts | Public Relations & Social Media Insight | Scoop.it

...Why are results important? Why are goals a dire part of the digital strategy and marketing mix? Well, art is the integration of emotion and creativity. Marketing is when you take the beauty of art and integrate it with meaningful goals or purpose.


In this post, you’ll find examples of goals that you can use to measure the results and ROI of content marketing. These are goals that marketers all over the globe have used as their benchmarks. It’s these goals that will help guide your decision making, and ultimately drive your chances of achieving meaningful and measurable results...

Jeff Domansky's insight:

Check out the really useful examples of strong content marketing and lessons to learn from each success.

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How to Turn Your Website into a Profit Center - Business 2 Community

How to Turn Your Website into a Profit Center - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

So often, small business owners come across this issue…they build the website, optimize the content and wonder why they don’t have droves of clients visiting the site.


Or worse, they build a website knowing that the only traffic they’re likely to attract is from current clients who refer their friends; making their website nothing more than a very expensive business card.Online marketing can be a boon to your business if you know how to work it.In this post, I’m going to give you the secret sauce to making your website a lead and capture center, not just a billboard of your services...

Jeff Domansky's insight:

Useful blueprint to help you build a basic social marketing strategy for your website.

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