Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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This Adaptable House Reshapes Itself For Your Growing Family, Or For Your Divorce

This Adaptable House Reshapes Itself For Your Growing Family, Or For Your Divorce | Public Relations & Social Media Insight | Scoop.it

The modern family is always in flux. That's why this house--with flexible walls, sliding cabinets, and moveable outlets--is easily reconfigured to meet the changing needs of our lives.


Americans spend around $300 billion each year on home renovations, adding to the construction industry's giant carbon footprint. But what if houses could reshape themselves as needed, so people could add a room or change the size of a kitchen without bringing in bulldozers or building new walls?


The Adaptable House, part of a new development in Denmark, is designed to change over time. If a family has kids and wants to add a room or make a living room bigger, the house can expand. If a grandparent moves in, the family can slide walls around to add another room. The house is even designed to split in two in the case of divorce....

Jeff Domansky's insight:

Denmark's Adaptable House is definitely a sign of the times.

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aitouaddaC's curator insight, September 26, 2014 5:01 AM

Ou comment pousser les murs d'une bibliothèque ?

postcardportico's curator insight, September 26, 2014 7:37 AM
http://postcardportico.co.in/
Leather Fashion Scoops's curator insight, September 26, 2014 7:39 AM

somethings really are great and are of worth sharing 

 

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8 Things Influencers Can Do For Your Brand - TapInfluence

Web-savvy consumers now want greater engagement and information about brands before making a purchase. And they’re getting that information from the influencers they follow on social platforms like Facebook, Twitter, Pinterest, Instagram, Vine, YouTube and blogs. How can these social influencers help your brand capture more attention online?


In this popular ebook by TapInfluence and Jay Baer, you’ll learn:

*Why consumers trust influencers more than brands

*How to identify the right content creators and platforms

*8 powerful ways they can help you reach more customers


Whether your consumers are foodies, millennials, parents, techies, fashionistas or fitness fanatics, the key to reaching them is through the influencers they follow....

Jeff Domansky's insight:

Here's a useful ebook resource and suggestions if you're planning an influencer or blogger outreach program.

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How to Use Data to Make Smarter Marketing Decisions | Hubspot

How to Use Data to Make Smarter Marketing Decisions | Hubspot | Public Relations & Social Media Insight | Scoop.it

Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics ... the list is never-ending. Where do we find the time, budget, and resources to do it all?


The answer is: We don't necessarily have to.


Doing stuff just to say you're doing it isn't a good enough reason. Instead, you should figure out which parts of your marketing plan are working, and then focus on and improve those parts -- and then you can start to tackle those other marketing channels.


Sometimes it's a matter of digging into your data, pinpointing what's working and what isn't, and then cutting out the things that aren't working as well. Let's walk through a few different ways data can help you do that....

Jeff Domansky's insight:

Learn where in your data you can dig to optimize your overall marketing plan from HubSpot.

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6 Places Journalists Can Find Free Online Training | The Freelancer

As fall approaches, students head back to school. And while busy freelance journalists may not have the time or money to enroll in a college course, there are a number of free online training alternatives right at their fingertips, offering lessons on everything from understanding financial statements to covering healthcare reform.


Here’s a look at six of the top options to consider....

Jeff Domansky's insight:

Excellent list of free online journalism training resources is not just for journalists. PR, content marketing and social marketing pros will also benefit.

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CNN Calls Content Deal With Genworth the Future of Advertising

CNN Calls Content Deal With Genworth the Future of Advertising | Public Relations & Social Media Insight | Scoop.it

...Spark and its sibling branded content and entertainment division LiquidThread and Genworth are launching an integrated partnership with CNN that makes Genworth the first advertiser to use CNN’s Content Development Studio, a unit under the network that works with advertisers and agencies to develop branded entertainment and sponsored programming.


Under the deal, Spark worked with the CNN production team to develop new informational brand creative -- both :15 and :60 second versions -- to convey the importance of planning for the future. "CNN was immensely collaborative and it is useful to use their voice to lend credibility to the conversation," says Levin.


At the same time, CNN is publishing a series of articles to educate Genworth's target Boomer audience about the importance of long-term care planning and best practices to prepare for their future. These articles will run on CNN's online channels as sponsored and organic content.....

Jeff Domansky's insight:

CNN goes native in a deal with insurance company Genworth. some marketers and advertisers see the great and variety of branded content is worth a lock. For zjournalism purests, it will be concerning.

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A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google | Public Relations & Social Media Insight | Scoop.it
Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development.


Writer, director and editor Joe Sill of digital studio Everdream Pictures describes the cinematic clip as a "branded content spec ad," much like the team's earlier, unofficial Tesla spot, "Modern Spaceship," whose admirers included even Tesla CEO Elon Musk.


And sure enough, the new video has also gotten some top-level corporate love, with the official Google Glass page giving it a share on Facebook.


Sam Morrill, senior curator at Vimeo, also left a comment on the clip: "Interesting film. Really sharp look."


"Captions" focuses on a Glass translation app that helps a photographer in the Mexican desert communicate with a boy who's been bitten by a snake....

Jeff Domansky's insight:

This 4-minute spec film is branded  content at its best. Very creatively produced. A cool trend. Be sure to view the clip. 9/10

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The Anatomy of a Lead Capturing Blog Post

The Anatomy of a Lead Capturing Blog Post | Public Relations & Social Media Insight | Scoop.it

We all know it, blogging drives traffic to your website and is a source of lead generation. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing this year. The truth is, much of the content we read online every day is from a blog, making it one of the most viable sources of lead generation.

From my experience, blogs are usually entry pages, where visitors enter the website organically by using a search engine. This makes tracking the bounce rate incredibly important.
For those that do not know, a bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. Typically, a blog post will carry a bounce rate of 70 to 98 percent, which is high compared to other types of pages on a website.

In my mind, the purpose of a blog is to educate your visitor on a particular topic, while giving them relevant offers to entice them forward in the buyer’s journey. That is why the anatomy of our blog post is so important, it must give the right amount of information and have the right structure to spur action. Here are a few things to keep in-mind for your blog post anatomy for lead generation....

Jeff Domansky's insight:

Mike Klevorn shares five key components of a blog post that will capture leads successfully.

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11 non-traditional ways to reward innovative employees

11 non-traditional ways to reward innovative employees | Public Relations & Social Media Insight | Scoop.it
Though end-of-year bonuses once stood as the gold standard, today's reward programs are more varied and reflect an organization's unique culture and creativity.


From peer-to-peer rewards to gamification and front-row parking spots, reward programs are evolving with the speed of an Internet meme. Your own incentive program plays a key role in driving innovative behavior, so it must serve your business goals while offering an array of aspirational carrots....

Jeff Domansky's insight:

Good overview of employee incentives including compensation, gifts, recognition and perks.

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How to Use the New Twitter Analytics Dashboard | AJ Kohn

How to Use the New Twitter Analytics Dashboard | AJ Kohn | Public Relations & Social Media Insight | Scoop.it

What if Twitter launched the most awesome analytics dashboard and no one really noticed?


Well, that’s pretty much what happened over a month ago.


I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform.


But… I’m tired of waiting. So here are some insights into Twitter’s new analytics platform...

Jeff Domansky's insight:

Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. AJ Kohn shows how to access this data so you can perform valuable social analysis.

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Jeff Domansky's curator insight, September 24, 2014 8:31 PM

Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. AJ Kohn shows how to access this data so you can perform valuable social analysis.

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Map of US Shows Most Googled Brand in Each State | AdWeek

Map of US Shows Most Googled Brand in Each State | AdWeek | Public Relations & Social Media Insight | Scoop.it

Like it or not, your surroundings inform the special little bubble you live in. Just when you thought you couldn't be stereotyped, well, here are some handy maps that define each state by the brands they Google the most.


The results are pretty fascinating, too, from the obvious to the surprising. I had no idea Grand Marnier was so popular in Delaware, or that American Eagle was so in vogue among West Virginians. Less surprising results are Microsoft in Washington and Disney in Florida.


Where it gets super interesting is when competing brands bubble up in adjacent states, like Jose Cuervo and Patron in Arizona and New Mexico, or Dodge and Chevrolet in Montana and North Dakota....

Jeff Domansky's insight:

Fascinating market research in this data visualization. Apparently, we are what we eat, drink and buy. Recommended viewing. 10/10

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8 Ways to Use Hyperlapse Video from Instagram | SME

8 Ways to Use Hyperlapse Video from Instagram | SME | Public Relations & Social Media Insight | Scoop.it

Does your business use Instagram?


Is there a place for time-lapse video in your marketing?


It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app.


In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form video....

Jeff Domansky's insight:

Does your business use Instagram? This article shows how businesses are using Hyperlapse video to engage Instagram followers with short-form video.

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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Public Relations & Social Media Insight | Scoop.it
Before we dive into what the audience said, I’ll share my perspective. I believe content marketing is a subset of inbound marketing, but like the Arc Reactor to Iron Man, there is no inbound without content. Content is inbound’s lifeblood. What I think, of course, doesn’t matter at all.


Ultimately, it comes down to what marketers think. And it turns out, we all think a lot alike.

Front-office (marketing, sales, services) professionals generally agree that content marketing is a subset of inbound marketing. Marketers are particularly united in this definition....

Jeff Domansky's insight:

Joe Chernov looks at the fit between content marketing and inbound marketing.

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Ohio State's medical center drives 1 million downloads of Alzheimer's test using brand journalism

Ohio State's medical center drives 1 million downloads of Alzheimer's test using brand journalism | Public Relations & Social Media Insight | Scoop.it

Getting major media placements in outlets such as "NBC Nightly News" and The Huffington Post is every PR and media relations professional's dream—and if you can get 1 million or so people to visit your brand's website in response to the coverage, that's icing on the cake.


This year, The Ohio State University Wexner Medical Center pulled off this feat using a brand journalism approach. Here's how it attracted so much public attention to the news so quickly....

Jeff Domansky's insight:

Here's a great lesson in brand journalism and how an Alzheimer's medical story went viral.

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Social Media Fail: Let's Make Fun Of Mental Illness! | Mr. Media Training

Social Media Fail: Let's Make Fun Of Mental Illness! | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

JOY—the fashion chain that has 26 locations throughout the UK—is the latest brand to create unnecessary controversy by tweeting something stupid.


The trouble started yesterday when a customer complained via Twitter about a greeting card that the store has for sale.


At first glance, I didn’t find this card offensive. But that’s the thing about offense: I don’t get to decide what’s sincerely offensive to other people; they do.


And if a customer makes their sincere objection to this greeting card known to JOY, the company—at the very least—should know better than to antagonize the person who complained.Instead, JOY said this....

Jeff Domansky's insight:

Another case of marketing fail. Predictable when you put insensitive people in a position of social media influence. When will they learn that social media is public?

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