It’s human, it’s simple, it’s visual and it’s curated.
When it comes to social marketing, organizations are more focused on curated content rather than big data, according to Jake Sorofman, research director for analyst firm Gartner Inc.
“OK, don’t forget about big data – it’s a big deal,” Sorofman wrote in a recent blog. “But, these, days content may be giving data a run for it money.
For instance, Gartner’s 2013 Digital Marketing Spending Survey found that content creation and social marketing accounted for 21 per cent of digital marketing budgets and as much as 47 per cent of companies see content creation and curation as the top role of their social marketing teams. The survey queried 200 marketers from North American firms with more than $500 million in annual revenues on how they allocate their budgets and which activities are contributing to their success....