Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Become a Google+ Power User with These 15 Tricks, Features, and Tools

Become a Google+ Power User with These 15 Tricks, Features, and Tools | Public Relations & Social Media Insight | Scoop.it
The hidden and little-known tricks, features, and tools that will make you a power user of Google+.

Via B.L. Ochman
Jeff Domansky's insight:

Useful Google+ tips.

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Michelle Gilstrap's curator insight, October 6, 2014 12:48 PM

Google + is still with us and it is a unique circle of users that many of us are using. Check out these tips

Helen Stark's curator insight, October 7, 2014 10:19 AM

Nice infographic.

THE *OFFICIAL ANDREASCY*'s curator insight, October 21, 2014 8:53 PM

Expand your social networkHere are some great Google+ page recommendations to follow.


MUST READ: Four phenomenal SEO tips about Google+, that will increase your authority and boost your rankings



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Video Is Eating the World

Video Is Eating the World | Public Relations & Social Media Insight | Scoop.it
For a lot of you, this will be preaching to the converted, but if you need any help convincing your boss to increase next year’s video budget, consider throwing some of these stats into your next presentation. For the few who still aren’t sold on video – what’s holding you back?Video is taking overWe are in the midst of a monumental shift in media consumption. From social tools like Vine to Facebook’s acquisition of LiveRail, video is staging a wholesale takeover of the marketing world. There’s no denying it’s the most dominant medium when it comes to reaching your audience, and it’s only set to get bigger.Back in 2012 video was already making big waves, with 57% of all consumer internet traffic attributed to videos. Unsurprisingly this is set to jump to nearly 70% in the next few years....
Jeff Domansky's insight:
Video rules and it's definitely time to bring it into your social media strategies.
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Ayden bisesto's curator insight, September 26, 2014 10:30 AM

Cool

Marco Favero's curator insight, September 26, 2014 11:26 AM

aggiungi la tua intuizione ...

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101 Startup Failure Post-Mortems

101 Startup Failure Post-Mortems | Public Relations & Social Media Insight | Scoop.it

...And so while we have dug into the data behind startups that have died (as well as those acqui-hired) and found they usually die 20 months after raising financing and after having raised about $1.3 million, we thought it would be useful to see how startup founders and investors describe their failures.  


While not 50,000 ways it cannot be done, below is a compilation of startup post-mortems that describe the factors that drove a startup’s demise.  Most of the failures have been told by the company’s founders, but in a few cases, we did find a couple from investors including Roger Ehrenberg (now of IA Ventures) and Bruce Booth (Atlas Venture). They are in no particular order, and there is something to learn from each and every one of them....

Jeff Domansky's insight:

Why they failed? A compilation of startup failure post-mortems by founders and investors. No survivorship bias here.

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The Best (And Worst) Times To Post On Social Media

The Best (And Worst) Times To Post On Social Media | Public Relations & Social Media Insight | Scoop.it

Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.


We get it, managing your business's social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times.


But what savvy social media users know is that there's a science to getting it right--if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.


Thanks to this infographic from online payroll company SurePayroll’s  blog, we know the best and worst times to post. Here are a few takeaways for each major social media site....

Jeff Domansky's insight:

Once again we learn what are the best times to post on key social media. Use them as a guide but depend on your personal experience.

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Nadine Amore's curator insight, September 26, 2014 1:15 PM

add your insight...


A.K.Andrew's curator insight, September 27, 2014 11:10 AM

The info graphic maybe be good for "standard" businesses, but there are a lot of variations to take into consideration depending on which market you are trying to reach. Always good to see the effect of using images in tweets.

Romila De Munshi's curator insight, October 14, 2014 8:37 AM

There is some truth in this infographic for optimizing your social post times. Thanks Jeff @ThePRCoach 

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Hootsuite Allows You to Call Customer Service From a Tweet

Hootsuite Allows You to Call Customer Service From a Tweet | Public Relations & Social Media Insight | Scoop.it

Hootsuite Media, a Canadian maker of social media software, is offering a new tool that allows companies to handle complaints on Twitter by sending the customer a special phone number for fast service.

Jeff Domansky's insight:

Companies providing customer service will want to take a look at Hootsuite's new product offer. It's an interesting new tool and will enable targeted and effective response if well-managed. It's going to be an experiment worth watching.

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Brad Mclean's curator insight, September 26, 2014 10:07 AM

As a hoot suite user i strongly recommend everybody in the industry to take a look at this service, hoot suite allows you to manage all your social media accounts through one service. This new feature is phenomenal because it allows for easy two way communication between customers and businesses, look for more and more company's to take advantage of this service.

 

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Big Data 100: Business Analytics

Big Data 100: Business Analytics | Public Relations & Social Media Insight | Scoop.it

Below is the list from CRN Big Data. They also publish the 100 Big Data Management Companies and 100: Big Data Infrastructure, Tools And Services lists.…

Jeff Domansky's insight:

Valuable list of big data analytics companies and service providers.

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Marco Favero's curator insight, September 25, 2014 5:52 PM

aggiungi la tua intuizione ...

Gonzalo Moreno's curator insight, September 26, 2014 4:26 AM

IT'S BIG DATA...!

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This Adaptable House Reshapes Itself For Your Growing Family, Or For Your Divorce

This Adaptable House Reshapes Itself For Your Growing Family, Or For Your Divorce | Public Relations & Social Media Insight | Scoop.it

The modern family is always in flux. That's why this house--with flexible walls, sliding cabinets, and moveable outlets--is easily reconfigured to meet the changing needs of our lives.


Americans spend around $300 billion each year on home renovations, adding to the construction industry's giant carbon footprint. But what if houses could reshape themselves as needed, so people could add a room or change the size of a kitchen without bringing in bulldozers or building new walls?


The Adaptable House, part of a new development in Denmark, is designed to change over time. If a family has kids and wants to add a room or make a living room bigger, the house can expand. If a grandparent moves in, the family can slide walls around to add another room. The house is even designed to split in two in the case of divorce....

Jeff Domansky's insight:

Denmark's Adaptable House is definitely a sign of the times.

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aitouaddaC's curator insight, September 26, 2014 5:01 AM

Ou comment pousser les murs d'une bibliothèque ?

postcardportico's curator insight, September 26, 2014 7:37 AM
http://postcardportico.co.in/
Leather Fashion Scoops's curator insight, September 26, 2014 7:39 AM

somethings really are great and are of worth sharing 

 

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8 Things Influencers Can Do For Your Brand - TapInfluence

Web-savvy consumers now want greater engagement and information about brands before making a purchase. And they’re getting that information from the influencers they follow on social platforms like Facebook, Twitter, Pinterest, Instagram, Vine, YouTube and blogs. How can these social influencers help your brand capture more attention online?


In this popular ebook by TapInfluence and Jay Baer, you’ll learn:

*Why consumers trust influencers more than brands

*How to identify the right content creators and platforms

*8 powerful ways they can help you reach more customers


Whether your consumers are foodies, millennials, parents, techies, fashionistas or fitness fanatics, the key to reaching them is through the influencers they follow....

Jeff Domansky's insight:

Here's a useful ebook resource and suggestions if you're planning an influencer or blogger outreach program.

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How to Use Data to Make Smarter Marketing Decisions | Hubspot

How to Use Data to Make Smarter Marketing Decisions | Hubspot | Public Relations & Social Media Insight | Scoop.it

Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics ... the list is never-ending. Where do we find the time, budget, and resources to do it all?


The answer is: We don't necessarily have to.


Doing stuff just to say you're doing it isn't a good enough reason. Instead, you should figure out which parts of your marketing plan are working, and then focus on and improve those parts -- and then you can start to tackle those other marketing channels.


Sometimes it's a matter of digging into your data, pinpointing what's working and what isn't, and then cutting out the things that aren't working as well. Let's walk through a few different ways data can help you do that....

Jeff Domansky's insight:

Learn where in your data you can dig to optimize your overall marketing plan from HubSpot.

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6 Places Journalists Can Find Free Online Training | The Freelancer

As fall approaches, students head back to school. And while busy freelance journalists may not have the time or money to enroll in a college course, there are a number of free online training alternatives right at their fingertips, offering lessons on everything from understanding financial statements to covering healthcare reform.


Here’s a look at six of the top options to consider....

Jeff Domansky's insight:

Excellent list of free online journalism training resources is not just for journalists. PR, content marketing and social marketing pros will also benefit.

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CNN Calls Content Deal With Genworth the Future of Advertising

CNN Calls Content Deal With Genworth the Future of Advertising | Public Relations & Social Media Insight | Scoop.it

...Spark and its sibling branded content and entertainment division LiquidThread and Genworth are launching an integrated partnership with CNN that makes Genworth the first advertiser to use CNN’s Content Development Studio, a unit under the network that works with advertisers and agencies to develop branded entertainment and sponsored programming.


Under the deal, Spark worked with the CNN production team to develop new informational brand creative -- both :15 and :60 second versions -- to convey the importance of planning for the future. "CNN was immensely collaborative and it is useful to use their voice to lend credibility to the conversation," says Levin.


At the same time, CNN is publishing a series of articles to educate Genworth's target Boomer audience about the importance of long-term care planning and best practices to prepare for their future. These articles will run on CNN's online channels as sponsored and organic content.....

Jeff Domansky's insight:

CNN goes native in a deal with insurance company Genworth. some marketers and advertisers see the great and variety of branded content is worth a lock. For zjournalism purests, it will be concerning.

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A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google | Public Relations & Social Media Insight | Scoop.it
Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development.


Writer, director and editor Joe Sill of digital studio Everdream Pictures describes the cinematic clip as a "branded content spec ad," much like the team's earlier, unofficial Tesla spot, "Modern Spaceship," whose admirers included even Tesla CEO Elon Musk.


And sure enough, the new video has also gotten some top-level corporate love, with the official Google Glass page giving it a share on Facebook.


Sam Morrill, senior curator at Vimeo, also left a comment on the clip: "Interesting film. Really sharp look."


"Captions" focuses on a Glass translation app that helps a photographer in the Mexican desert communicate with a boy who's been bitten by a snake....

Jeff Domansky's insight:

This 4-minute spec film is branded  content at its best. Very creatively produced. A cool trend. Be sure to view the clip. 9/10

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The Anatomy of a Lead Capturing Blog Post

The Anatomy of a Lead Capturing Blog Post | Public Relations & Social Media Insight | Scoop.it

We all know it, blogging drives traffic to your website and is a source of lead generation. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing this year. The truth is, much of the content we read online every day is from a blog, making it one of the most viable sources of lead generation.

From my experience, blogs are usually entry pages, where visitors enter the website organically by using a search engine. This makes tracking the bounce rate incredibly important.
For those that do not know, a bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. Typically, a blog post will carry a bounce rate of 70 to 98 percent, which is high compared to other types of pages on a website.

In my mind, the purpose of a blog is to educate your visitor on a particular topic, while giving them relevant offers to entice them forward in the buyer’s journey. That is why the anatomy of our blog post is so important, it must give the right amount of information and have the right structure to spur action. Here are a few things to keep in-mind for your blog post anatomy for lead generation....

Jeff Domansky's insight:

Mike Klevorn shares five key components of a blog post that will capture leads successfully.