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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Grow Your Social Media Relationships with Storytelling — socialmouths

Grow Your Social Media Relationships with Storytelling — socialmouths | Public Relations & Social Media Insight | Scoop.it

How to craft and tell your story to truly stand out in the mind of your social media contacts. The story makes the message resonate. That’s right: An important element to cultivating relationships, especially via social media, is the story. No, I don’t mean you must turn into your favorite novelist and spin a compelling tale of mystique, intrigue, and danger. But if you want to truly stand out in the minds of your contacts, you do need to think about your story and tell it across social media.... 

Jeff Domansky's insight:

Here's how to tell a story via social media that resonates with your target audience so you can connect:

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Alison D. Gilbert's curator insight, April 6, 2013 6:00 PM

Being a good storyteller on social media.

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How to Build Community on a Blog: 24 Must Read Articles from around the Web : @ProBlogger

How to Build Community on a Blog: 24 Must Read Articles from around the Web : @ProBlogger | Public Relations & Social Media Insight | Scoop.it

There is a lot of conversation around the topic of building a community around your blog. It is a fantastic technique, but it is actually an extremely complex issue. The ‘rules’ differ for each community. A business blog doesn’t have the same goals as a personal blogger. In this post, I curate my favourite resources on building a engaged and loyal blog community.

Jeff Domansky's insight:

 24 excellent blogging links for tips and inspiration....

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The Unusual Way One Media Startup Grew to 10 Million Readers in a Year | Entrepreneur

The Unusual Way One Media Startup Grew to 10 Million Readers in a Year | Entrepreneur | Public Relations & Social Media Insight | Scoop.it

Upworthy's strategy: In with the old, out with the new. Essentially, Upworthy goes dumpster diving in the Internet's archives, hoping to find gold. They're looking for any scrap of a moving, visual story they can tell that was, for some reason or another, initially overlooked by readers. They polish it off with a catchy headline, send it out into the Twitterverse and Facebook, and watch the readers flock to the page.

 

When you're promoting old stories, there's not much competition either. News sites compete to be the first to a story, so there's a lot of overlapping coverage. It'd be hard for another site to stumble upon the same older content Upworthy finds at exactly the same time. To find the hidden gems, Upworthy's content curators spend a large portion of the day scouring YouTube and other visual sites. They don't crank out dozens of stories each; Pariser estimates only 60 pieces of content are created per week. Interest, not timeliness, is what matters when it comes to social content....

Jeff Domansky's insight:

Good story on Upworthy's growth and success.

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Flipboard: 100,000 User-Generated Magazines in First 24 Hours

Flipboard: 100,000 User-Generated Magazines in First 24 Hours | Public Relations & Social Media Insight | Scoop.it

Flipboard reveals some stats about its new magazine creation tool. On Tuesday, Flipboard released version 2.0 of its iOS app, allowing its more than 50 million registered users to create their own magazines for the first time.

 

In the first 24 hours after launch, more than 100,000 magazines were created, Paul Katz, Flipboard's partner of strategy and development, revealed on stage at a Magazine Publisher Association conference in New York Thursday. The statistic doesn't necessarily mean that users love the magazine-making feature, but it does indicate they're interested in it.

 

Reviews of the new version in the iTunes Store have been generally positive, though some users have complained that it makes the app too "convoluted," or that it takes too many steps to create a magazine...

Jeff Domansky's insight:

Flipboard keeps innovating.

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Native Advertising Is Broken: Here's How to Fix It

Native Advertising Is Broken: Here's How to Fix It | Public Relations & Social Media Insight | Scoop.it

Learn how to use inbound marketing and native advertising together to drive measurable results. Native advertising is all the rage these days. Companies like BuzzFeed and ShareThrough have based their business models on the notion that in-stream, organic-like content will save the day and finally allow everyone to retire those tired and underperforming banner ads to a nice tropical island far, far away.

 

In its current form, however, native advertising is destined to fail just like the banner ad failed. Why? Because most native advertising placements -- just like most banner ad placements -- are not structured with inbound marketing strategies that treat native advertising content creation as a starting point. Rather, the content is treated as the end point. In essence, most native advertising today is basically a branding play....

Jeff Domansky's insight:

The native advertisers are restless... and looking for ROI.

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Blogs Still Rank Higher Than Twitter For Shaping Consumers’ Opinions | AllTwitter

Blogs Still Rank Higher Than Twitter For Shaping Consumers’ Opinions | AllTwitter | Public Relations & Social Media Insight | Scoop.it

... The great majority of brands’ online budgets are going towards gunning for those Facebook likes – and, to be fair, businesses’ hands are tied in that space, thanks to Facebook’s increased advertising pressure based on wonky algorithms.

 

But here’s the thing. The report also found that the resource consumers relied on most for shaping their opinions and making purchasing decisions was blogs. Consumers consider blogs to be trusted sources of information – more so than any social networking site, including Facebook....

Jeff Domansky's insight:

Research says... blogging matters... in marketing.

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Angela Watkins's comment, March 28, 2013 1:02 PM
Thanks for sharing this. I have been noticing that some of the books that I have reviewed lately do touch on "blogs."
Jeff Domansky's comment, March 28, 2013 1:11 PM
You're welcome Angela. Glad it's useful.
Angela Watkins's comment, March 28, 2013 1:17 PM
Just a confirmation ... you have to do more than analyze issues you have to act on them if they are legal. What better way to do this than by writing/blogging.... Thank you for all you share.
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Using the Google Analytics Trackbacks Feature to Create a Content Strategy | Business 2 Community

Using the Google Analytics Trackbacks Feature to Create a Content Strategy | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news. While bloggers will know all about Trackbacks and why it’s nice to get them, businesses may not be aware of their importance. Yet as the social web in particular continues to be graded,

 

Trackbacks could become even more important, especially in the eyes of Google, as they look to rank the Authority of content and that content’s creators. So why is this new Trackbacks edition to Google Analytics important and, more importantly, how can you use them to build your content strategy?...

Jeff Domansky's insight:

Danny Brown offers valuable advice on how to use analytics to shape content strategy.

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The Marketer's Go-To Guide for Creating Data-Based Content

The Marketer's Go-To Guide for Creating Data-Based Content | Public Relations & Social Media Insight | Scoop.it

 ...The growth of social media has led to an explosion in how much personal data there is about people on the web. When Austrian student Max Schrems requested the data Facebook collected on him, it amounted to 1,222 pages.

 

Now, consider that there are more than a billion monthly active users on Facebook. That's a whole lot of data existing on just one social network. Seems like with all that data, marketers could harness it to somehow inform their content strategy, right? Why yes, they can. The following tools can help you use social data to help make decisions about what content you should be producing for your audience....

Jeff Domansky's insight:

Learn how to use data to improve your content strategy with several useful tools..

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How Nike uses Facebook, Twitter, Pinterest and Google+

How Nike uses Facebook, Twitter, Pinterest and Google+ | Public Relations & Social Media Insight | Scoop.it

Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing. To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+. This post is the latest in a series of blogs that have taken a similar look at major brands including ASOS, Tesco, Red Bull, Cadbury and McDonalds...

Jeff Domansky's insight:

Great social business and social marketing lessons from Nike.

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Rogério Rocha's comment, March 28, 2013 11:16 AM
Thanks for the post.
Jeff Domansky's comment, March 28, 2013 1:37 PM
You're welcome Rogerio. Glad it's useful.
Stephen Basden's comment, September 17, 2013 10:35 PM
How Nike can turn a regular picture into a advertisement simply by adding the words "Just Do It"
Recently Nike started doing sought after sneaker releases via twitter to help ease the commotion and violence that occurs during these releases.
One of the reasons Nike is so dominant in the industry is because of their marketing techniques and strategies. They are the first and usually the best when it comes to slogans.
How to use social media to further your corporations marketing strategy.
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What’s the story, Storyboard? This Web app helps you create an online multimedia press kit

What’s the story, Storyboard? This Web app helps you create an online multimedia press kit | Public Relations & Social Media Insight | Scoop.it

Remember those days of re-editing and uploading PDFs to the ‘Media Centre’ section on your company website? That’s the antitheses of what Storyboard is trying to do. With Storyboard, the creators are going for the traditional press kit’s jugular. It’s designed to make it as simple as possible to pull together an aesthetically-pleasing, informative page that companies (or individuals) can use to help sell themselves to the press. Here’s how it works....

Jeff Domansky's insight:

Very cool way to create an online multimedia press kit. Well explained.

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Psychographic Twitter Insights Take Your Brand Beyond Mentions And Retweets | AllTwitter

Psychographic Twitter Insights Take Your Brand Beyond Mentions And Retweets | AllTwitter | Public Relations & Social Media Insight | Scoop.it

There’s a reason why Twitter’s ad revenue is expected to reach $1 billion in 2014 – it really IS the best bang for your marketing buck. But although marketing on Twitter can be a significant boon to your business – do you know what’s even better? “Identifying where Twitter users exist elsewhere on the Web.” And PeekAnalytics does just that. PeekAnalytics “offers an unparalleled level of demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform.”...

Jeff Domansky's insight:

How to use Twitter insight to build wider reach and social clout.

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6 Things That You Didn't Know About Twitter | Jeffbullas's Blog

6 Things That You Didn't Know About Twitter | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Twitter was never meant to be a social network. In fact Twitter started life as an internal messaging service for a podcasting company just over seven years ago. But how things have changed.

 

On the social web we live on a diet of fast change and rapid media evolution. Twitter’s slow burning maturation often flies below the radar and Facebook changes such as the new timeline and graph search attract numerous blog articles, comments on Facebook and mass media attention. Twitter has become a multi-media social network without anyone really noticing....

Jeff Domansky's insight:

Thoughtful reflections on Twitter, social media and responding to change.

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20 excellent contact pages | Webdesigner Depot

20 excellent contact pages | Webdesigner Depot | Public Relations & Social Media Insight | Scoop.it

...For some, this is that last page on the site map where you just throw a bunch of information. You can leave it up to the person to decide how they want to contact you and what they want to contact you about. For others, this is the last attempt to get your potential customer to give you their business. The contact page is much more important than many give it credit. Many basic websites just throw some numbers and e-mails up and move along. But in most cases, this is the page your customer sees before they decide they want you on their project. Or before they decide they want to visit you to purchase your product. It’s extremely important to make sure your contact page delivers in the best way possible. It can be a tricky thing to handle, so today, we’ve gathered 20 sites with great contact pages and forms to give you a bit of a creative boost....

Jeff Domansky's insight:

Fresh thinking on Contact Page design and purpose.

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As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News

As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News | Public Relations & Social Media Insight | Scoop.it

News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News.

 

In a post today on the Google News blog, the company writes: "If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend that you separate non-news content on a different host or directory, block it from being crawled with robots.txt, or create a Google News Sitemap for your news articles only. Otherwise, if we learn of promotional content mixed with news content, we may exclude your entire publication from Google News."

 

Why such a warning now? Consider this...

Jeff Domansky's insight:

Interesting news trend.

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How Two Israeli Companies Are Leading The Pack In The AdSense For Content Space | Forbes

How Two Israeli Companies Are Leading The Pack In The AdSense For Content Space | Forbes | Public Relations & Social Media Insight | Scoop.it

Outbrain and Taboola are paving the way in the content marketing space... These two leaders in the content marketing space or as I like to call it, AdSense for content, have a simple offering that you’ve probably seen but don’t even know about. Combined, they power the “other content you may like” next to every article on every big publication ranging from Time, Bloomberg, Rolling Stone, The New York Times, and more.

 

Outbrain and Taboola only recently started going after the same deals. Outbrain is coming from the contextual text side, whereas Taboola comes from the videos-you-may-like side. They only recently built the other side of the offering that steps into the “others” territory. But this piece is not about comparing them to see who is better. Rather, it is about the space of content marketing, why it is the next big thing, and how you are missing out big time if you are not pushing your content into the marketplace.

 

A little more about how the space works: you have two options as a content creator and blog/site owner. The first is to add a widget on your blog to host “other content you may like” and get paid to push people to good content. The second is to get your content pushed into the marketplace and have it appear on “other content you may like” for other outlets ranging from big to small sites. The first side you get paid, the second side you set an amount per click and a budget....

Jeff Domansky's insight:

Trend alert for news media, bloggers and publishers of all kinds.

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At The Wall Street Journal, a smartphone app has reporters on board for shooting video | Nieman Lab

At The Wall Street Journal, a smartphone app has reporters on board for shooting video | Nieman Lab | Public Relations & Social Media Insight | Scoop.it

WorldStream, the Journal's stream of brief videos built on Tout, is getting premium ad rates and substantial audience numbers. The text-based web is dead, says Michael Downing.

 

When AOL CEO Tim Armstrong announced his intention this month to transform the company into a platform for video, Downing heard a death knell — one he’s been expecting for some time. We are, after all, as he says, on the precipice of “the rise of the visual web.”

 

Downing has a dog in this fight; he’s the founder of Tout, a video sharing website and app that makes it easy for users to upload and share short — under 15 seconds — videos in real-time. Although originally designed as a consumer device, it also appealed to publishers:

 

The Wall Street Journal approached Downing with the idea for a proprietary app that reporters could use as a news gathering tool. With the addition of some analytics tools and a centralized management function that allows editors to quickly vet clips before they’re published, that became WorldStream, which we wrote about in August....

Jeff Domansky's insight:

Look at print journalists as video reporters and the tools they're using.

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Reality Check: Daily Required Social Media Marketing Activity

Reality Check: Daily Required Social Media Marketing Activity | Public Relations & Social Media Insight | Scoop.it

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check....

 

Our goal is to change the message of the industry that is dominated by the folks outlined in the above paragraph into that of real effective use of social media by people who have and actually do it. It’s one thing to consult Starbucks or most other major brands on social media because you sold a ton of books about the subject. It’s another thing to actually create and execute a strategy for the majority that make up social media marketers like small and medium brands or individual marketers and get results.

 

Heck, my 14-year-old daughter could consult Starbucks or most other major brands on their social media marketing. They do it wrong and don’t have to do it right. They have billions in media and marketing dollars that drive their brand on and offline. While articles that tell you that you can get results with minimal time and effort in social media are incredibly appealing to the masses, I am here to tell you that it takes work....

 

In an effort to both deliver a reality check as well as a real guide of activity, following is a list of SOME daily activities that are required to get results with any social media marketing program....

Jeff Domansky's insight:

Results, results, results. And how you need to put in the effort and time to get results in social media..

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The Impact of Blogging and Online Influencers | Business 2 Community

The Impact of Blogging and Online Influencers | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

... [Jeff] Bullas explains, “Blogs are one of the top online services to influence a purchase. When making overall purchase decisions, consumers rank blogs third behind retail and brand sites. Despite this influencing power brands are spending very little on blogging advertising and marketing initiatives with bloggers.”

 

Nearly all influencers blog “If you want to be an influencer you need to blog,” writes Bullas. “Influencers have realized that to have their voice heard on a social web, they need to have a blog. The power of the reach and velocity of online publishing supercharged by social media cannot be underestimated.” According to Bullas, 86% of influencers currently blog, and a third of all influencers said they have been blogging for five or more years.”...

Jeff Domansky's insight:

Want influence? Blog. Want to reach influencers? Reach out to bloggers.

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7 Essential Social Media Tools To Stand Out Online

7 Essential Social Media Tools To Stand Out Online | Public Relations & Social Media Insight | Scoop.it

Amongst the many online conversations I have with people each day, one of the key questions I get asked is: How do you keep up?

 

I'm on LinkedIn, Facebook, Twitter, Pinterest, Quora, Foursquare, Slideshare, Instagram, Vine and Google+. And yet everyday, there is something new coming out, a new social network to pay attention to or new features of the current popular ones. And everyday, it seems like there are more people on social media, more content to be consumed and shared, and more people to reply to.

 

So how in the world can you keep up with it all, and stand out amongst all of the noise? It’s about using the right tools and developing the right focus on what’s actually important in social media. And yet, ignoring the noise, and standing out in a positive way is easier said then done. Here are the top seven tools to easily create a valuable, stand-out social media presence for yourself....

Jeff Domansky's insight:

Working efficiently, working with purpose and 7 tools to help...

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6 Steps to a More Social Business

6 Steps to a More Social Business | Public Relations & Social Media Insight | Scoop.it

A few weeks ago, I had a chance to talk with Sam Decker, the CEO of Mass Relevance. His company helps brands involve and connect with their audiences by bringing social media directly into their marketing and advertising efforts. Prior to that he was the founding CMO of Bazaarvoice and spent seven years in senior leadership at Dell. He’s also written two books on marketing. So he’s well worth listening to.

 

As usual, Decker was full of ideas. Most of all, he talked about how companies can better integrate social media in pretty much every aspect of their businesses. I thought his ideas were interesting enough to share. So here are Decker’s six steps to a more social business...

Jeff Domansky's insight:

Very useful insight and suggestions for moving towards a social business.

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Creative SEO Tip: Newsjacking

Creative SEO Tip: Newsjacking | Public Relations & Social Media Insight | Scoop.it

Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mention. ... Social media has serious media hype behind it, leading many to believe it is a viable alternative to SEO. While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e., leads) for small businesses. Like PPC, social media is an important part of a diversified marketing strategy. And it is vital for content marketing. But it is not a silver bullet.... 

Jeff Domansky's insight:

Here's a fresh look at content marketing and SEO...

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Facebook Opens News Feed to Targeted Brand Posts

Facebook Opens News Feed to Targeted Brand Posts | Public Relations & Social Media Insight | Scoop.it

Facebook on Wednesday rolled out a new feature that lets brands target users for status updates that don't appear on their brand Pages. The intent is to let brands target a subset of customers without alienating other members of its customer base.

 

For example, a sporting goods brand could run a post appealing to basketball fans. While the post wouldn't appear on the brand's Page, it would run in the News Feed of fans who have an affinity for the sport. Other scenarios include a telecom carrier that wanted to target possible switchers (perhaps fans who have shown an interest in a new model of phone) rather than send a more general branding message to its overall fan population. Finally, the unit can be used for A/B testing of ads. In other words, a marketer can run two or more different messages and then see which ones do the best....

Jeff Domansky's insight:

This feature could be very useful for brand marketing and content marketing.

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4 Things You Need to be Doing on Social Media -- Now | Entrepreneur.com

4 Things You Need to be Doing on Social Media -- Now | Entrepreneur.com | Public Relations & Social Media Insight | Scoop.it

By now, if social media isn't a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news isn't enough.

 

To attract and keep customers -- and to build a strong brand online -- business owners need to be active on social media. They have to provide valuable information and engage with their followers. Here are four things businesses should be doing on social media in order to grow the brand online...

Jeff Domansky's insight:

Really practical tips on how to add social to your business.

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Social Media: 7 Actions To Copy From Ikea’s Content Curation Strategy

Social Media: 7 Actions To Copy From Ikea’s Content Curation Strategy | Public Relations & Social Media Insight | Scoop.it

Ikea USA serves as a blueprint for social media content creation. There are some great ideas to steal from Ikea USA’s editorial calendar.

 

If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals. I’m practically born with a hexagon key in my hand. Therefore, as a devoted brand advocate, I wanted to check out Ikea’s social media strategy; curious to know if it is as innovative as their products. Ikea Sweden is not on Twitter while Ikea USA tweets according to a clear content strategy....

Jeff Domansky's insight:

Lots of lessons from IKEA's content strategies.

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5 Social Media Monitoring Tools to Simplify Your Marketing | Social Media Examiner

5 Social Media Monitoring Tools to Simplify Your Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you measuring your social media efforts? Do you know what’s working? Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.

 

In this article I’ll show you five platforms that may work for your business. Social Media Monitoring 101 Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs....

Jeff Domansky's insight:

Social media measurement: learn about five platforms to help you measure your social media efforts.

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