Public Relations ...
Follow
Find tag "blogging"
179.2K views | +186 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Blogging Success: How to Create Content People Love | Social Media Examiner

Blogging Success: How to Create Content People Love | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Social Media Marketing Podcast 17: In this episode Michael Hyatt shares how to create content that people will love.

 

...In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast.

 

Michael shares his experiences as a successful blogger and content creator.

 

You’ll learn why headlines and photos are the most attention-grabbing aspects of your articles....

 

[Great tips for blogging success ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

One Helluva Seductive One-Word Headline | Copybot

One Helluva Seductive One-Word Headline | Copybot | Public Relations & Social Media Insight | Scoop.it
Work in the copywriting field long enough and you get a knack for picking up on what works. Take the headline, for example.

 

EDITOR'S NOTE: I'm republishing this post to bring attention to the success of Barack Obama's most successful subject line during the 2012 election campaign. That subject line was "Hey." We might be tempted to imitate that success. The bottom half of this post explains why that won't work for you. And Brian Clark expands.

 

Work in the copywriting field long enough and you get a knack for picking up on what works. Actually measure what you write and you get to be dead on.

 

Take the headline, for example....

 

[Can you guess the most seductive one-word headline ever? ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from Corporate, Employee and Marketing Communication
Scoop.it!

Distill Your Message to as Few Words as Possible | Inc

Distill Your Message to as Few Words as Possible | Inc | Public Relations & Social Media Insight | Scoop.it
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.

 

[Sage advice ~ Jeff]


Via Barb Lack
more...
Karen Dietz's curator insight, November 28, 2012 6:00 PM

I love this piece! Thank you fellow curator Jeff Domansky @PR Coach for finding and sharing this. 


Why do I like it so much? Because even with biz stories we often get too wordy, complicated, and detailed.


So this article is a reminder to Keep It Simple Sweetie (KISS). Here's what the author, Jim Hoffman says at the end of the article: "There is an elegance in simplicity.  Simplicity does not mean removing features, benefits, or services from your product.  It means distilling what's most important about those features, and explaining them in the fewest words possible.  Go ahead, write yours down, and get busy crossing things out." 


That's the essence of great biz storytelling -- finding your key message / most pimportant point that is short, sweet and to the the point. Once you have your key message, extraneous details fall away and you are left with a crisp elegant story.


Read more about how to go for simplicity.


Link to the original article: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Scooped by Jeff Domansky
Scoop.it!

35+ Typography Blogs to Skyrocket Your Creativity | Crazy Pixels

35+ Typography Blogs to Skyrocket Your Creativity | Crazy Pixels | Public Relations & Social Media Insight | Scoop.it
Typography is that kind of regular things. When everything is fine with it, you don't pay much attention to the text style. But when the designer used a bad typography, you immediately notice that its hard to read, its looks bad and so on.

 

What happens if we strip all the text out of any layout design? Right, in 95% of cases you’ll not understand what this design was all about. And one more question, what can you say about minimal style of design where “Text is the interface“? I’m sure, today we can confidently say that typography is one of the cornerstones of web design.

 

Typography is such an addictive thing! It is like a delicious dish – you taste it and want it over and over. Stunning typography examples easily can blow your mind and make you a typography maniac in seconds. Don’t believe me? So how will you explain a huge list of typography related websites? Different galleries, typography blogs, font sources – all these resources will bring you useful knowledge, inspiration and attractive, creative typography examples....

 

[These typography blogs will inspire you! ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Write an Interesting Blog | Pushing Social

How to Write an Interesting Blog | Pushing Social | Public Relations & Social Media Insight | Scoop.it

For a good chunk of my career I suffered from a mental disease that targets corporate marketers. It’s called Dull-itis.  It isn’t lethal but it does repel readers and success....

 

Cognitive researchers already know that the human brain is particularly adept at two tasks: Ignoring what hasn’t changed, and noticing what has.

 

If you write about what everyone is talking about you will be ignored. In fact, our minds have evolved to ignore you.

 

Write about what’s new. What’s changed and you will catch people’s attention....

 

[Valuable thinking on being counterintuitive, a maverick and a blogging success. ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

65 Metrics To Track Blog Success | Heidi Cohen

65 Metrics To Track Blog Success | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
To measure your blog’s success, start by setting your blog’s goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP), or solorpreneur.

 

Most blog goals fall into one of nine major categories outlined below. To help you get your blog metrics on course, here are 65 options organized by goal to get your blog’s tracking going....

 

[Very useful tips for measuring blog success ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

More reasons not to use Flickr anymore: 500px adds Creative Commons licensing

More reasons not to use Flickr anymore: 500px adds Creative Commons licensing | Public Relations & Social Media Insight | Scoop.it
Despite efforts to win back its once loyal users, Flickr has not managed to satisfy many of the evolving needs of professional photographers. Now, yet another blow has been dealt: photo ...

 

photo sharing rival 500px has added Creative Commons (CC) licensing, and the younger, fast-growing site could lure in even more Flickr users.

 

To use the new feature, perform a search, and then look in the top right for a drop-down menu labeled “Any License.” From there, select “Attribution,” and your search will automatically be filtered. Alternatively, you can see all of 500px’ CC photographs here....

 

[Here's a promising new resource for bloggers, content and PR pros. ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from Content Marketing for Small Business
Scoop.it!

How to Create An 800 Words Article In 25 Minutes [Without Sacrificing the Quality]?

How to Create An 800 Words Article In 25 Minutes [Without Sacrificing the Quality]? | Public Relations & Social Media Insight | Scoop.it

...Here’s how the process goes to write an 800 words article in 25 minutes:

1  Write headlines first
2  Write at least 3 subheads for each headline
3  Apply India-Pakistan method (????!!!!)
4  Fill the subheads
5  Introduction & end of the article next
6  Repeat the process...

 

[Some smart suggestions and writing system and tips for writers, bloggers, authors. ~ Jeff]


Via Resonance
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Maximize Your Blog’s Photo Power | Heidi Cohen

Maximize Your Blog’s Photo Power | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Photographs are an integral part of blogs. Only a very few blogs, such as Seth Godin and Clay Shirky, can survive on text alone. Photographs are a powerful blog component since they pull readers in, augment blog posts and provide content.

 

11 Places to use photographs on your blog

...Photographs permeate blogs. To maximize your blog’s photo power, start by examining all of the places where images support your blog’s content. Here are eleven blog locations where photos are useful....

 

7 Blog photo sources
Once you determine what type of photographs you want to use on your blog, you need to select appropriate images. Regardless of what type of blog you have, B2C, B2B, not-for-profit, solopreneur or personal, here are seven sources of photographs....

 

[Practical tips for better visual impact in your blog and content marketing ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What I've Learned 3 Years After Ditching Radio Recording Gear for an iPhone

What I've Learned 3 Years After Ditching Radio Recording Gear for an iPhone | Public Relations & Social Media Insight | Scoop.it

The iPhone hasn't failed me yet.

 

It's now three years since I began #iphonereporting -- doing all my field audio and video recording, editing, and transmission, as well as photos, web writing, and social networking solely on my iPhone and iPad.

 

So far, so good. Not perfect, but what in life or business is?

 

Covering Washington, D.C., for all-news WTOP-FM and wtop.com solely with an iPhone presents opportunities and challenges, and still the occasional "is that all your equipment?"

 

In the time since I last detailed my #iphonereporting experience for PBS MediaShift, my use of the technology has changed more than the technology itself....

 

[How cool is this? Doable for everyone from reporters to PR, content marketing to blogging. ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Hurricane Sandy: story forms | Nieman Storyboard

Hurricane Sandy: story forms | Nieman Storyboard | Public Relations & Social Media Insight | Scoop.it
The Hurricane Superstorm Sandy storylines are still unfolding, but one thing became clear on Monday as winds and water overtook New York City and New Jersey in historic proportions: Digital media deepened the transformation of the disaster narrative.

 

Here’s some of what’s out there today in various storytelling forms...

 

[Very interesting to see the various forms of storytelling ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from Lean Content
Scoop.it!

Using Your Company Blog And Social Media To Drive More Leads

Using Your Company Blog And Social Media To Drive More Leads | Public Relations & Social Media Insight | Scoop.it

Content Marketing done right. Per Steve Farnsworth.

 

However, often when you look at their social channels and company blog the content they create seems highly unlikely to help increase demand generation.

 

The reason that the majority of marketing content is an #Epicfail can be explained by the lack of vision and imagination that too many marketing professionals and their empty suit senior managers sadly share....

 

[Great tips for better corporate blogging ROI ~ Jeff]


Via Ally Greer
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A journalist's guide to verifying images | IJNet

A journalist's guide to verifying images | IJNet | Public Relations & Social Media Insight | Scoop.it

Breaking news sometimes brings out people who want to fool the public with doctored images, so every journalist should know how to verify the authenticity of photos and videos.

 

Enter digital journalists Mandy Jenkins and Craig Silverman, who are perfecting the art of online verification.

 

Jenkins, social news editor for the Huffington Post, and Silverman, editorial director of OpenFile.ca and editor and author of Regret the Error, shared their advice during their presentation, "B.S. Detection for Journalists," at the recent 2011 Online News Association Conference in Boston.

 

Here are their tips for verifying images...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Penn Jillette Reveals the Secrets of Fire-Eating | Smithsonian

Penn Jillette Reveals the Secrets of Fire-Eating | Smithsonian | Public Relations & Social Media Insight | Scoop.it
The more talkative half of the famed magic duo says that even for professionals, this magic act is a tough act to swallow...

 

I didn’t learn fire-eating to conquer my fears. I learned fire-eating because I desperately wanted to be in show business. You don’t want to learn fire-eating from a book, but that’s how I started. I read Step Right Up! by Dan Mannix—the 1950 memoir of a real-life carny—and I wanted to be “with it.” Dan didn’t explain how to eat fire, but I felt I could read between the lines and figure it out. I was 19 years old, and like many men that age, I felt invincible. I wasn’t, and you aren’t. Remember that. Do not eat fire!

 

I practiced all afternoon and burned the snot out of my mouth and lips. My mouth looked like wall-to-wall herpes sores, with cartoonish, giant teeth glued to my lips. There were so many blisters I couldn’t press my lips together. I sure couldn’t have whistled. I thought I had to ignore the pain and I did. I’ve always been good at focus. My girlfriend arrived home and screamed in horror (19-year-old men often make 19-year-old women do that). We didn’t kiss for a week . . . and we were 19.

 

Don’t learn fire-eating from a magazine, but here’s how it works. Just, don’t do it!r...

 

[What can I say? Genius storytelling, writing ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Top 100 Resources for WordPress Tips, Tricks, and Tutorials | WHdb

Top 100 Resources for WordPress Tips, Tricks, and Tutorials | WHdb | Public Relations & Social Media Insight | Scoop.it

WordPress is by far the most common blogging platform online. It powers 22% of sites on the Internet; no other content management system comes close to its widespread usage. It’s free. It’s robust. And it’s highly extensible, making it a developer’s playground for plugins, so site owners can customize and tweak blogs in a thousand different ways to create a useful and unique site experiences for visitors.

 

Best of all, most of the backend, including information architecture, designs/themes, and plugins can be customized with little or no coding experience. Thankfully, a lot of bloggers like to share the tips that they’ve picked up along the way. In no particular order, here are our top 100 resources for WordPress tips, tricks, and tutorials....

 

[Great resource for WordPress bloggers ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Ways to Improve Your SEO by Using Competing Sites | Smart Media Tips

Ways to Improve Your SEO by Using Competing Sites | Smart Media Tips | Public Relations & Social Media Insight | Scoop.it

Unless you’re ranked in each of the top 3 slots for each of your main keywords in the search engines the chances are your website has a number of competitors who are taking a large slice of the search engine traffic that you are targeting.

 

If you’re just getting started and barely have a presence then they probably have almost the whole slice of traffic that you want! What if there was a way to take advantage of their success and bring a few of those precious customers on to your website?

 

By using blog commenting as part of your SEO strategy you can!...

 

[Smart SEO strategy ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Trash a Brand with Storytelling | Lou Hoffman

How to Trash a Brand with Storytelling | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

I am a big fan of The New York Times Dining section.

 

Donut drama.

 

Importing Mom instead of the pasta.

 

Hunting for “treasures” in restaurant laundry.

 

And the list goes on.

 

The NYT Dining journalists know how to shape story lines beyond the – “chef showed restraint, allowing the flavor of the fresh [fill in the blank] to take center stage” – and do it with clever wordsmithing.

Peter Wells’ review of a Guy Fieri restaurant last week is right up there with the best.

 

The fact that the piece triggered more than 1,000 comments (not a typo) shows I’m not the only person who noticed....

 

[Great writing, technique and de3vastating review and PR crisis for NY restaurant ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Tips for Writing Blog Titles that Earn ReTweets | Social Media Today

Tips for Writing Blog Titles that Earn ReTweets | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Drafting Irresistible Blog Titles blog titles The latest data is in, and it turns out your titles matter more than you might think. In fact, they might matter more than your content body.

 

HubSpot's social media scientist Dan Zarrella analyzed over 2.7 million blog titles recently and found there's no correlation between clicks and retweets. In fact, over 16% of the links he examined had more retweets than clicks!

 

It's clear that people don't always read what they tweet, which means that your title has real influence on your SEO from social shares. Now ask yourself, would you retweet something titled "Why You Should Do Inbound Marketing." I didn't think so. It's just not specific, actionable or emphatic enough.

 

We've outlined 7 tips to take your blog titles from okay to fantastic....

 

[Jasmine Henry provides seven excellent tips for top notch blog headlines ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A Higher View of Content: Five Common Words to Avoid | Business 2 Community

A Higher View of Content: Five Common Words to Avoid | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

It’s safe to say most people don’t spend a great deal of time planning their next sentence, unless you’re a super nerd like me and have a serious obsession with lexis and language. (True story: My friend and I are currently teaching ourselves to speak Middle English – for no other reason than for sheer delight.)


Think of Words as a Choice

We have tens of thousands of words to choose from, so why would we overuse any of them? I’ve had the pleasure of working with all types of writers – the young, the veteran, the newly published, the inexperienced, and the journalist. I’ve spent time as a writing coach, an English teacher, and an editor. Naturally, I began to notice patterns in writers’ errors and stylistic blunders.


I’ve compiled an ever-growing list of ineffective words that should be avoided like a camera on a bad hair day. Today, I’ll reveal the most common five. Keep in mind, I’m not advocating for the death of the following words. Every word has its place, but the following five are vague, redundant, and overused....

 

[Great reminder for writers, bloggers, marketers ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from Story and Narrative
Scoop.it!

5 Elements of Powerful Stories

5 Elements of Powerful Stories | Public Relations & Social Media Insight | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

 

[This was a great reminder of the most important elements in powerful stories. ~ Jeff]


Via Gregg Morris
more...
Gregg Morris's comment, November 17, 2012 10:05 AM
Matt really hit this one out of the park didn't he? I'm happy to read that you enjoyed it as much as I did Kathleen!
Kathleen Pooler's comment, November 17, 2012 10:13 AM
Yes, Gregg, he did! I have shared it all over and link in my blog post next week on building story structure for my memoir. His post was very well-timed for me.
Gregg Morris's comment, November 17, 2012 12:52 PM
Kathleen, have you read Charlotte Linde's Life Stories: The Creation of Coherence?
Scooped by Jeff Domansky
Scoop.it!

How to Land a Guest Post on Any Site in 5 Easy Steps

How to Land a Guest Post on Any Site in 5 Easy Steps | Public Relations & Social Media Insight | Scoop.it
If you have been blogging for a while, chances are you have read a lot about the importance of guest posting.

 

You might have been doing it for a while yourself or your feel like you are ready to take the plunge.

 

But how do you start?

 

[Marco Saric shares five practical tips to help you get a guest blogging gig ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How Design Bloggers Are Taking On Pinterest And Tumblr

How Design Bloggers Are Taking On Pinterest And Tumblr | Public Relations & Social Media Insight | Scoop.it
It's all about visuals....

 

The young, social-media crowd wants to take in design and decorating inspiration almost exclusively in one way: through photos.


As magazines once saw readers head to the internet, now design bloggers are losing their audiences to Pinterest, Tumblr, and Instagram, sites made for photo-sharing.


But some design bloggers have figured out a way to rise above the fray and attract traffic because of their clear focus, beautiful photography, and DIY posts....

 

[If you're not using visuals, here not competitive ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Complete In-Depth Guide To Creating A Killer B2B Blog | Simply Zesty

The Complete In-Depth Guide To Creating A Killer B2B Blog | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
Blogging has now become the standard for any business, be it a B2C or B2B company. It's one of the best ways to get your brand out there and connect with its customers as well as get in new business.

 

Despite different social media networks coming and going, one thing that always remains constant are blogs. The reasons are simple, they live on your own site, you control the content and they show up in search results. A good business blog is a place to communicate the latest news from your brand, drive business leads and to create content that gets shared far beyond your own blog.


As you will see from the list below, there are a wide number of tools that can be used to blog, no matter what standard you are at and you can customize the look and feel of your blog to fit in with your business as you see fit.


While blogging might seem daunting at first, you’ll find that the more you get into it, the easier it gets and the more you can pick up and apply to your own blog. Just follow these tips and you will have a killer business blog....

 

[Expert B2B blogging advice from the folks at Simply Zesty ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

21 Business Blogging Tips From the Pros | Social Media Examiner

21 Business Blogging Tips From the Pros | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog.

 

Do you blog for your business?

 

Are you looking for exciting tips to streamline your blogging experience?

 

If so, keep reading.

 

We spoke with 21 top experts to find the hottest business blogging tips you need to know today.

 

Here they are…

 

[Excellent advice and a must-read for business bloggers ~ Jeff ]

more...
No comment yet.
Rescooped by Jeff Domansky from Social Marketing Revolution
Scoop.it!

Are You Prepared for a More 'Visual' Social Media?

Are You Prepared for a More 'Visual' Social Media? | Public Relations & Social Media Insight | Scoop.it
You have probably noticed that social sites are becoming more and more visual with every passing day.

 

Marty Note
Visuals are crushing textuals so textuals are becoming visuals...it is all so confusing, but NO is the answer to the question of are you prepared for more visual social media.  

 

[Good read, useful tips ~ Jeff]


Via Stan Smith, Martin (Marty) Smith
more...
No comment yet.