Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Ways to Use Video to Boost Your Social Media Marketing |

7 Ways to Use Video to Boost Your Social Media Marketing | | Public Relations & Social Media Insight | Scoop.it

Do you use videos in your marketing?


Are you looking for ways to increase engagement and shares?


In this article you’ll find seven ways to use video to boost your social media efforts....

Jeff Domansky's insight:

Tom Treanor shares seven great tips to help you get the most out of video on social media.

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Marco Favero's curator insight, April 23, 2015 6:00 AM

aggiungi la tua intuizione ...

Gaurav Pateriya's curator insight, April 25, 2015 12:30 AM

Visit BloggersCan :- www.bloggerscan.com

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Capture Views and Promote Shares of Your Content

Capture Views and Promote Shares of Your Content | Public Relations & Social Media Insight | Scoop.it

But do you know how crucial Facebook WITH Video is for your business right now? Here are some stats that prove it:

- It’s been reported that there are over 1 billion videos viewed on Facebook each day.

- The average Facebook user worldwide watched 75% more video this year compared to last year.

- In the US, that increase in views was actually 94%!

- Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014....

Jeff Domansky's insight:

Get the picture? Videos on Facebook are powerful influence.

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Richard Byrne: Wistia - A Great Video Hosting Platform

Richard Byrne: Wistia - A Great Video Hosting Platform | Public Relations & Social Media Insight | Scoop.it
Wistia is a video hosting service designed for businesses, I use it to host my webinar recordings, but it does offer a free plan for new users. Wistia's free plan allows you to host up to 50 videos at a time. You can host HD videos and videos of nearly unlimited length. Wistia also provides a wide range of customizations that you can apply to your embedded videos.
Jeff Domansky's insight:

Check out this useful video hosting service - powerful and reasonably-priced.

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20 Videos We Couldn't Stop Watching In 2014

20 Videos We Couldn't Stop Watching In 2014 | Public Relations & Social Media Insight | Scoop.it

In the breakneck pace of digital culture today, our attention span has been whittled down to the length of a two-second GIF. Deciding to click play on a longer video often seems like too much of a commitment. But sometimes, you have to devote your full attention to a video, because it's just too damned good, whether it's a visual explanation of a woolly scientific concept, a history of video-game graphics, or plain old eye candy. What follows are the videos we couldn't take our eyeballs off of in 2014....

Jeff Domansky's insight:

From science explainers to exploding spice bags to a David Lynch-directed nail polish commercial, these were the best videos made in 2014.

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Infographic: The Social Video Starter Guide for PR Pros | Cision

Infographic: The Social Video Starter Guide for PR Pros | Cision | Public Relations & Social Media Insight | Scoop.it

Thanks to the ongoing advancements of technology, creating a high quality video is no longer an expensive or arduous process. In fact, it has become a common form of content marketing used by PR professionals.

Not only are videos incredibly engaging they are also far more efficient at transmitting information than either text or images. The numbers speak for themselves:

  • By 2016, video user numbers are expected to double to 1.5 billion
  • Online video traffic will make up 55 percent of consumer traffic by 2016
  • YouTube has more than 1 billion unique visits per month
  • 76 percent of marketers and PR professionals plan to add videos to their site....
Jeff Domansky's insight:

Better get moving with your moving pictures becausethe stats tell you how valuable video is to your content marketing.

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Marco Favero's curator insight, November 20, 2014 2:24 AM

aggiungi la tua intuizione ...

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6 Reasons Your Social Media Strategy Needs Video

6 Reasons Your Social Media Strategy Needs Video | Public Relations & Social Media Insight | Scoop.it

Move over guest blog; the future of online marketing is all about video. And while the trend toward increased video consumption was a predictable shift, the relatively low costs of production and distribution are surprising.


Affordable camera technologies, motion graphic development, and user-driven social media campaigns are just 3 of many trends that are making it easy for brands to creatively leverage video to drive awareness, sales, and brand equity.Still not convinced?


Below are 6 statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy....

Jeff Domansky's insight:

Get the picture? Video is a critical component in your content marketing strategies.

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Top 10 Tips for Video Marketing | The Work at Home Woman

Top 10 Tips for Video Marketing | The Work at Home Woman | Public Relations & Social Media Insight | Scoop.it

There is no denying that video is a powerful tool. According to Forrester Research, 1 minute of video is worth 1.8m words. Video provides a multi-sensory experience – an audio, visual and emotional experience all in one.


When done properly, video has the ability to change people’s behavior, define your brand position and allow you to remain firmly in the mind of your target audience.To get the maximum benefit from your video follow these top 10 tips:...

Jeff Domansky's insight:

Get the picture? These video tips will help.

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Screencast-O-Matic - A Great Tool for Creating Screencast Videos | Richard Byrne

Screencast-O-Matic - A Great Tool for Creating Screencast Videos | Richard Byrne | Public Relations & Social Media Insight | Scoop.it

Over the last few weeks I have published a bunch of how-to videos like this one about creating stop motion movies. I've had at least a handful of people ask me in emails or Tweets about the tool that I use to create those videos. I use Screencast-O-Matic to create my screencast videos.


Screencast-O-Matic is available in a free version and a pro version. The free version allows you to record for up to fifteen minutes at a time (that is plenty of time for most screencasts), publish to YouTube in HD, and save videos to your computer as MP4, AVI, and FLV files. The pro version ($15/year) includes video editing tools, unlimited recording lengths, a script tool, and removal of the Screencast-O-Matic watermark.


Both versions of Screencast-O-Matic include a highlighted circle around your cursor so that viewers can easily follow your movements on the screen. A webcam recording option is included in the free and pro versions of Screencast-O-Matic....

Jeff Domansky's insight:

This is a cool video tool worth exploring for everyone from teachers and bloggers to PR, marketers and content marketing pros.

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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Public Relations & Social Media Insight | Scoop.it

In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers.


Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers with the platform, both emotional and physical, to enable them to tell rivetting stories about your brand.


Case in point; this amazing and very touching BMW brand story involving a man, his son and the BMW bike that tied them together....


Via Karen Dietz
Jeff Domansky's insight:

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

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Denyse Drummond-Dunn's curator insight, May 23, 2014 1:46 AM

Short article on storytelling with some links to more great stories. #BMW #storytelling #HarleyDavidson

Shelley Costello's curator insight, May 26, 2014 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Sarah Skelly's curator insight, May 27, 2014 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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Sarah Palin plans ‘Rogue TV’ | Capital New York

Sarah Palin plans ‘Rogue TV’ | Capital New York | Public Relations & Social Media Insight | Scoop.it

Fox News contributor and former Alaska Governor Sarah Palin will be launching her own digital video channel, tentatively called “Rogue TV,” a source familiar with the project told Capital.


The channel will be available through Tapp, the digital video service founded by former CNN chief Jon Klein and former NBC Universal entertainment executive Jeff Gaspin. Subscriptions will cost $10 per month.


Rogue is expected to launch in April or May, and it would be one of the first of the digital channels offered by Tapp.


Palin’s channel will feature video commentaries from the former Republican vice-presidential candidate, discussing current events and political issues....

Jeff Domansky's insight:

This quote says it all: “Think of it as a video version of her Facebook page,” the source said.


All Sarah Palin, all the time. Pass the remote!

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Yosemite HD II

A 200+ mile backpacking experience through Yosemite National Park captured by Colin Delehanty and Sheldon Neill. This project was filmed over the course of 10 months. We spent a combined 45 days in the park capturing the images in this video.


To view the entire story, please visit: projectyose.com Find us on Facebook at facebook.com/projectyose Special thanks to  borrowlenses.comdynamicperception.com and mountainhardwear.com  for their support.


All tips received through the Vimeo Tip Jar will be donated to the Yosemite Conservancy, which helps preserve Yosemite.

Jeff Domansky's insight:

Truly outstanding HD video of Yosemite. 

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Video Marketing in eCommerce: The Next Step For Product Images - the vzaar blog

Video Marketing in eCommerce: The Next Step For Product Images - the vzaar blog | Public Relations & Social Media Insight | Scoop.it

eCommerce sites - why stop at product images? Product videos are where it's at. Here's three reasons why...


I recently stumbled across this post from Econsultancy filled with ideas for making product images work well on eCommerce sites.


I love the emphasis placed on the visual element – but why stop at product images? Using video marketing can be just as effective – if not more so – in creating an impact and showcasing your product at its best....

Jeff Domansky's insight:

Smarter marketing by using visuals and particularly video.

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Animated Videos: 5 Tools to Create Animation Videos in a Flash

Animated Videos: 5 Tools to Create Animation Videos in a Flash | Public Relations & Social Media Insight | Scoop.it

Animated videos can now be created easily using software. Check out these 5 tools and save a lot of money producing these videos.


The initial idea from this post  on animated videos came from Nick from List.ly.  I love when people share great ideas for posts!


So here goes, here are 5 animation video tools that we have reviewed.


Jeff Domansky's insight:

Useful review of five video tools to help you add moving pictures to your content inexpensively and effectively.

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4 Ways to Use Twitter Video for Your Business | Social Media Examiner

4 Ways to Use Twitter Video for Your Business | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Have you heard about Twitter’s new video feature?


Do you want to know how you can use it to your advantage?


Video is a great way to tell your story, connect with your audience and grow your Twitter following. In this article you’ll discover four ways to use Twitter video for your business....

Jeff Domansky's insight:

Have you heard about Twitter's new video feature? This article shows you four ways to use Twitter video for your business.

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Evandro Costa's curator insight, April 14, 2015 8:04 AM

Aparentemente o Twitter ainda não tem no Brasil o mesmo impacto que possui nos EUA - mas vale a leitura e os insights deste artigo.

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When should you use long-form video?

When should you use long-form video? | Public Relations & Social Media Insight | Scoop.it

For all of us used to reciting the ‘shorter is better’ mantra this might come as a bit of a surprise, but long-form digital video has recently been enjoying a lot of positive attention by marketing analysts.


The latest reports by FreeWheel and Ooyala both describe a trend of growing viewership of longer premium content online and therefore increased worth of investing in this format.In this post we look at the reasons why long-form video is something viewers are becoming more likely to engage with and how this format could be used to improve brand impact....

Jeff Domansky's insight:

Here are several useful tips on long form video production. Worth rethinking your approach.

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5 Things to Consider when Creating a Video Animation For Your Business

5 Things to Consider when Creating a Video Animation For Your Business | Public Relations & Social Media Insight | Scoop.it

Creating a video animation for your business can be a bigger decision than you might first think. Brand videos are an ambitious venture because they condense everything that you want to say about your business into a short, visual format. It’s like putting your elevator pitch out there for everyone to see, so it has to be perfect.

In this blog, we’re going to talk you through the five most important things to consider when creating a video animation for your business....

Jeff Domansky's insight:

Creating an animated video for your business need not be difficult if you follow these five basic tips.

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Free Technology for Teachers: 5 Web-based Audio Recording and Editing Tools Compared - Chart

Free Technology for Teachers: 5 Web-based Audio Recording and Editing Tools Compared - Chart | Public Relations & Social Media Insight | Scoop.it
Over the last few weeks I've published charts comparing student response systems, timeline creation tools, and mind mapping tools. This chart comparing my five favorite web-based audio recording and editing tools is the next chart in the series. Eventually, all of these charts will be combined into one file.

The chart of my five favorite audio recording and editing tools is embedded below. You can also grab the Google Drive version here.
Jeff Domansky's insight:

These audio recording and editing tools are not just for teachers