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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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4 Lessons From Writing on an Emerging Mobile Platform

4 Lessons From Writing on an Emerging Mobile Platform | Public Relations & Social Media Insight | Scoop.it

About six months ago, Pocket Gems, a mobile game developer, launched a new platform called Episode. It allows writers to script a story and then turn it into an animated interactive mobile story. It combines parts of TV shows, comics, and novels, and provides the unique ability for readers to have some control of how the story goes.


I started writing on the platform almost as soon as it launched and have written three stories to date. My most successful story, Finding Mr. Wright, has built a significant audience in a short time. So far it has an audience of 163,000 readers, who have collectively read over 1,222,000 chapters of my story....

Jeff Domansky's insight:

Episode is mobile storytelling platform that lets readers decide where the story goes. Here's what Kathryn Stanley learned about writing for Episode.

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From Antwerp to Bucharest – Lessons Learned About Storytelling and Content Marketing

From Antwerp to Bucharest – Lessons Learned About Storytelling and Content Marketing | Public Relations & Social Media Insight | Scoop.it

...Great stories are interesting. They take you away from where you are into a head space that taps imagination and visualization. Complex ideas can be quickly conveyed though stories. Otherwise distracted audiences are kept at attention with stories. The interestingness of stories helps create a competitive advantage for those telling them by providing information in a way that connects on both intellectual and emotional levels.


No matter what business situation or geographic location you find yourself in, you simply cannot go wrong having a great (and relevant) story to tell. With each content object you create, always answer the question: What’s the story in this message?...

Jeff Domansky's insight:

Once again, facts tell, stories sell.

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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Public Relations & Social Media Insight | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.


Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.


OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....

Jeff Domansky's insight:

Interesting research on how storytelling affects your brain and why it matters to marketing.

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Kavita Sahgal's curator insight, June 10, 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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To 10 Masterful Methods of Storytelling - Be Heard! | Brain Juice

To 10 Masterful Methods of Storytelling - Be Heard! | Brain Juice | Public Relations & Social Media Insight | Scoop.it

When we think of stories, we typically think of books – “Once upon a time…” and “They all lived happily ever after.” The truth is, though, that stories are more than just words on a page. Here, then, are ten masterful methods of storytelling that will help you answer the two questions I get asked most often are: 1) How do you tell a story? and 2) Where do you start?...

Jeff Domansky's insight:

Meghan Hunt shares 10 useful, non-traditional storytelling tips.

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Oya Şanlı's curator insight, June 9, 7:24 PM

I need to try learn more...

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How To Create a Story For Your Content Marketing | Jason Clegg

How To Create a Story For Your Content Marketing | Jason Clegg | Public Relations & Social Media Insight | Scoop.it

Content marketing is all about storytelling. Without a story, it's a lot harder to create content (and it's a lot harder to have a reason to create that content). In this post, I want to help you think more clearly about the story behind your business so you can do a better job building more impactful messages and a better content marketing campaign. Let's dive in...


Why You Need A Story

First, you might be wondering what storytelling has to do with business and marketing in the first place. Every business needs a good story. The story is what connects your customers to your product or service, and it's what helps explain what the French would call your "raison d'être" (your "reason for existence"). Without a story, you're simply another business simply trying to peddle your products....

Jeff Domansky's insight:

Develop a story and content marketing gets much easier.

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How Storytelling Makes More than Marketing Come Alive

How Storytelling Makes More than Marketing Come Alive | Public Relations & Social Media Insight | Scoop.it

Every business interaction with a prospective buyer or customer is a potential story. That’s right, stories about your business are already being shared. Isn’t it time to take a more proactive approach to contribute to the conversation?


Stories are media, and media is media, regardless of the source. This is why every business must become a media company to better manage its story within the communities it serves.


What I’m going to share with you today is that your business can actually use storytelling as a means for accomplishing goals beyond marketing to shape future events that become signature stories....

Jeff Domansky's insight:

Here's how business storytelling can sell.

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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Public Relations & Social Media Insight | Scoop.it

In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers.


Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers with the platform, both emotional and physical, to enable them to tell rivetting stories about your brand.


Case in point; this amazing and very touching BMW brand story involving a man, his son and the BMW bike that tied them together....


Via Karen Dietz
Jeff Domansky's insight:

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

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Denyse Drummond-Dunn's curator insight, May 23, 1:46 AM

Short article on storytelling with some links to more great stories. #BMW #storytelling #HarleyDavidson

Shelley Costello's curator insight, May 26, 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Sarah Skelly's curator insight, May 27, 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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ChatterPix - Add voice to images

ChatterPix -  Add voice to images | Public Relations & Social Media Insight | Scoop.it
Get ChatterPix - by Duck Duck Moose on the App Store. See screenshots and ratings, and read customer reviews.

Via Ana Cristina Pratas
Jeff Domansky's insight:

Here's a cool tool for bloggers, content creators and marketers. Not ideal for every occasion but perfect when you want to create a sense of fun.

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Meryl van der Merwe's curator insight, May 24, 8:04 AM

Looks great for getting kids to present reviews of work

Maryalice Leister's curator insight, May 24, 9:16 AM

I just know there are people out there who will take this idea and run with it....the digital world continues to underscore our playful and creative selves. Have fun!

Dale Borgeson's curator insight, November 16, 10:26 PM

I know a teacher at NVES who has used this tool with her kids on numerous projects. 

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Can You Measure Storytelling in Your Media Relations Effort?

Can You Measure Storytelling in Your Media Relations Effort? | Public Relations & Social Media Insight | Scoop.it

You can measure the storytelling lift in media relations activities.


As the Internet commoditizes news announcements, journalists increasingly look for fodder that allows them to write unique stories as opposed to those already in the public domain....

Jeff Domansky's insight:

Lou Hoffman shares ways to measure the storytelling impact in your media relations.

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Why Storytelling Matters for PR | Sarah Skerik

Why Storytelling Matters for PR | Sarah Skerik | Public Relations & Social Media Insight | Scoop.it

There’s a lot of talk about storytelling today amongst communicators, and for good reason.   In our frenetic, always-on, socially-connected, information fueled environments, information is continually washing over us.  A few things stick, and those are generally stories.

The key to a good story is found in the audience’s ability to relate strongly to something in the story, which naturally builds affinity.  And affinity is important to brands.

A good narrative can also spur the audience to act.  The best social media campaigns are all underpinned with strong stories....

Jeff Domansky's insight:

Storytelling can fit into many PR places, including news releases, and generate surprising results says Sarah Skerik.

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10 Kinds of Stories to Tell with Data

10 Kinds of Stories to Tell with Data | Public Relations & Social Media Insight | Scoop.it

For almost a decade I have heard that good quantitative analysts can “tell a story with data.” Narrative is—along with visual analytics—an important way to communicate analytical results to non-analytical people. Very few people would question the value of such stories, but just knowing that they work is not much help to anyone trying to master the art of analytical storytelling. What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good one.


This insight came in an interview a couple of years ago with Joe Megibow, a leading analytics practitioner who was head of web analytics at Expedia and is now Senior Vice President of Omnichannel E-Commerce at American Eagle.  We simultaneously realized that there are several different types of analytical stories, and that it might be useful to create a typology of them.  I later created what I think is the first typology of analytical stories in my book (with Jinho Kim) Keeping Up with the Quants and, since its publication last year, I’ve refined the typology further. Practically speaking, there are four key dimensions that determine the type of story you can tell with data and analytics:

Jeff Domansky's insight:

A menu of persuasive methods for storytellers.

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The Seven Deadly Sins of Startup Storytelling

The Seven Deadly Sins of Startup Storytelling | Public Relations & Social Media Insight | Scoop.it

So you called a cab, but no one’s showing. The only thing the cranky dispatcher will say is “He’ll be there in 15.” You call back in 15, and he now says, “Driver’s on the way. Any minute now.” Click. It’s cold, it's getting dark, and you’re already late.


Wouldn’t it be great if there was an app that let you tap into an unused supply of empty cabs and cars to get you where you want to go, perhaps with a little style? So goes the legendary inspiration behind Uber, a story now encapsulated in a single tagline: “Everyone’s private driver.”


When it comes to persuasion, companies have traditionally appealed to the left side of the brain — logic, pricing, specs. Emotion, however, has proven to be the better marketing tool. As Daniel Pink, author of Drive, writes, “Right-brain dominance is the new source of competitive advantage.” Appealing to the right side of the brain allows for deeper engagement by uniting an idea with an emotion. The best way to do this: Tell a story.


That said, the way you tell a company’s story is (and should be) quite different from the way you’d tell a story at a party. While the same techniques for success apply, too often business stories fall flat or set unnecessary fires, particularly in the domain of start-ups. You see it all the time. But in my experience, you can’t teach a company how to tell its story — just like you can’t teach someone to have a certain personality. Instead, I’ll give you the big don’ts....

Jeff Domansky's insight:

Superb advice on better presentations by storytelling.

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Eyal Levi's curator insight, April 23, 12:12 PM

intersting information

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Seth's Blog: The cure or the story?

Seth's Blog: The cure or the story? | Public Relations & Social Media Insight | Scoop.it

The plumber, the roofer and the electrician sell us a cure. They come to our house, fix the problem, and leave.


The consultant, the doctor (often) and the politician sell us the narrative. They don't always change things, but...

Jeff Domansky's insight:

Marketing Zen from Seth Godin

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Applying the 'hero's journey' to PR stories

Applying the 'hero's journey' to PR stories | Public Relations & Social Media Insight | Scoop.it
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.
Jeff Domansky's insight:

Amen. Stories rule!

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Tap the Power of Storytelling | Forbes

Tap the Power of Storytelling | Forbes | Public Relations & Social Media Insight | Scoop.it

No doubt about it, the best speakers are good storytellers. The best writers are good storytellers. The best leaders are good storytellers. The best teachers and trainers and coaches are good storytellers. It might even be argued that the best parents are good storytellers. 


...Stories powerfully connect us to our listeners. When we share our own real-life stories or the stories of others (Example or Proof stories) our audiences feel that they get to know us as authentic people – people who have lives outside the corporate setting, people who have struggled with problems and who have figured out how to overcome them....

Jeff Domansky's insight:

How storytelling leads to more powerful presentations.

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Pixar's 22 Rules to Phenomenal Storytelling | Gavin McMahon

Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.
Jeff Domansky's insight:

if you write, blog or do PR for a living, these storytelling tips from Pixar are essential reading/viewing. 9.5/10

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Build a compelling story arc to highlight your brand

Build a compelling story arc to highlight your brand | Public Relations & Social Media Insight | Scoop.it

...Sher has uncovered a paradox: Journalists, who are in the business of telling stories, have actually ruined age-old narrative traditions through their approaches. 


For Sher, the inverted pyramid writing style is one of the worst offenders, because it often reveals the juiciest part of a story in the first paragraph. So, why read on? Sher’s revelation was unsettling for his audience, a room full of journalists at this year’s Canadian Association of Journalists (CAJ) conference in Vancouver, British Columbia. 

Thankfully, Sher has a remedy. He offered some tips that he promised will help reporters tell a more engaging tale, whether they are shooting 60-minute TV documentaries or writing short Web hits. The following tips can also be used to tell your brand’s ongoing story in a press release. After all, your goal in PR is to appeal to the storyteller inside every journalist....

Jeff Domansky's insight:

It was a dark and stormy night. The time had come for storytellers to finally blow up the inverted pyramid....


The inverted pyramid kills storytelling says TV journalist and news producer Julian Sher. for PR pros, Changing how you put together your "story" can be helpful, if you're not sending a news release to an "old-school" editor. It just means knowing who you're dealing with in my opinion.


His news/storytelling tips are recommended reading. 9/10

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SlideShare: 8 Ways a Digital Media Platform is More Powerful than "Marketing" | Copyblogger

SlideShare: 8 Ways a Digital Media Platform is More Powerful than "Marketing" | Copyblogger | Public Relations & Social Media Insight | Scoop.it

Taking a media approach to building an online audience is a lot more effective than traditional marketing and advertising. This is true, not because it tricks anyone, but because it gives people what they want in a format that they prefer. And that’s powerful stuff.


How does it work?


Check out our first New Rainmaker SlideShare, and discover for yourself the eight primary ways that building a digital media platform is more influential than straight up marketing....

Jeff Domansky's insight:

Old marketing is dead. Find out why in this interesting Slideshare presentation by Brian Clark..

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How to Find + Tell Awesome Customer Stories | Curatti

How to Find + Tell Awesome Customer Stories | Curatti | Public Relations & Social Media Insight | Scoop.it

Want to grow your business? Then share your customer stories. Yet one of the greatest difficulties entrepreneurs, nonprofits, and large corporations have is collecting their customer stories.


Not only do many organizations resist talking with their customers (I might hear something I don’t like), it requires time and feels complicated to actually get done. But most times it simply comes down to not knowing exactly how to ask for feedback, or not knowing the right questions to ask.


So I’ve pulled together some of the best posts I could find to help us find and tell our customers stories. Hover over the title to get the link.

Jeff Domansky's insight:

Great storytelling resources from Karen Dietz.

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Why the Human Story Will Always Beat Brand Storytelling | Danny Brown

Why the Human Story Will Always Beat Brand Storytelling | Danny Brown | Public Relations & Social Media Insight | Scoop.it

As long as people can see the difference between a brand and a human vision, brand storytelling will always play second fiddle to real human stories. Which isn’t necessarily a bad thing.


There’s a large movement currently for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job of showing the strengths of storytelling for brands on her leading Spin Sucks blog.


There are some great examples of brands that win when they insert a more story-like feel to their ad or marketing campaigns. Take Apple and Google, for instance, as highlighted by the two videos below....

Jeff Domansky's insight:

Danny Brown talks about storytelling and business.

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Evolving Stories from Marketed Communication To Co-Creation | THE SOCIAL CMO Blog

Evolving Stories from Marketed Communication To Co-Creation | THE SOCIAL CMO Blog | Public Relations & Social Media Insight | Scoop.it

THEME#7 OF POST SERIES ON HUMANIZING BRAND STORYTELLING


Not all brand stories are created equal. Nor do they have the same social value. The traditional process of brand storytelling that uses advertising, collateral, digital etc., is a process owned and led by a brand/business and their agency partners. Such forms of brand communication will usually attempt to talk “to” people through an out-bound (push) marketing approach (see Theme #2 regarding Mass Media Push).


Contrast this to brand stories born externally, crafted by people about brands, and in collaboration with brands. These stories are usually inspired by direct experiences, emotional connections, and engagement opportunities that allow people to be heard, and/or co-create directly with brands themselves. The outcomes are people-powered brand stories that represent a new form of value, or social currency.


As more than 80% of all online content is now user generated, the value of user generated brand stories will only grow exponentially. The social currency value of content will ultimately depend on the perceived authenticity of the story itself, and the share of human versus manufactured voice, within brand communication....

Jeff Domansky's insight:

In order to build social currency, brands need to embrace people-powered storytelling.

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Adobe Voice review: Video storytelling software captures some of Apple's magic | Macworld

Adobe Voice review: Video storytelling software captures some of Apple's magic | Macworld | Public Relations & Social Media Insight | Scoop.it
What's your story? Adobe's brilliant new Voice app, released Thursday, is designed to help you answer that question. Here's our review.


When you first launch Voice, you’re presented with a quick tutorial video about the app. Its basic tenet: Vocals are key. When you create anything in Voice, you start by laying down a short audio recording. You can then add royalty-free clipart, photos, or text (or all three), and blend it with some backing music....

Jeff Domansky's insight:

Macworld says: "For the inexperienced presentation-maker, Voice is a godsend. It’s simple to learn, hard to mess up, and fills a gap that Apple’s Keynote and Microsoft’s PowerPointprobably didn’t even realize they were leaving. Even more experienced users may enjoy this program for quick-hit pieces—after all, sometimes it’s in the limitations, not the features, where you can find true beauty."

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Data Goes Best With a Good Story (and Vice Versa) | Harvard Business Review

Data Goes Best With a Good Story (and Vice Versa) | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Storytelling with data is having its moment in the journalism world. After leaving The New York Times last year, Nate Silver has launched his new data journalism venture with ESPN, former Washington Post blogger and columnist Ezra Klein is expanding his chart-filled approach beyond public policy at Vox.com, and both the Times and the Post are starting their own data-driven sites to replace their departed stars.


While none of these ventures rely solely on charts and data to serve readers, The Post’s is explicitly betting that data on its own isn’t enough. Its forthcoming policy-focused website is premised on the notion that data and narrative go best together. The lesson for anyone looking to communicate or persuade using data is that the addition of human drama goes a long way....

Jeff Domansky's insight:

Put data together with storytelling and you have a winning combination.

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A Girl Created the Perfect Boyfriend Using Snapchat

A Girl Created the Perfect Boyfriend Using Snapchat | Public Relations & Social Media Insight | Scoop.it

Instagram user @meandmyboifriend invented a boyfriend via Snapchat doodles.


Social media can be depressing: watching all your perfect friends lead their perfect lives on Facebook, Twitter or Instagram.


But a large part of social media is keeping up with appearances.


Instagram user @meandmyboifriend redefined the phrase "my boyfriend who lives in Canada" by creating an entire relationship with a  Snapchatdoodle. All her selfies, lonely landscapes and general escapades are accompanied by a series of colorful squiggles....

Jeff Domansky's insight:

Now that's one way to find the perfect boyfriend. Very creative storytelling in social media using Instagram.

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THIS Is How You Do Brand Storytelling | Danny Brown

THIS Is How You Do Brand Storytelling | Danny Brown | Public Relations & Social Media Insight | Scoop.it

...The problem is, too many brands use storytelling poorly – the McDonald’s “Writer” ad being one such example where you were left questioning what the brand values were (a  key part in successful brand storytelling).


Get brand storytelling right, however, and you connect not just the dots between customer and brand, but the audience overall. Which is why the “Moments of Warmth” ad from Duracell Canada is so successful....

Jeff Domansky's insight:

Nice business storytelling example from Danny Brown.

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