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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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More Coupons Finding Mobile Shoppers | MediaPost

More Coupons Finding Mobile Shoppers  | MediaPost | Public Relations & Social Media Insight | Scoop.it

Mobile coupons are on the rise, which should come as no surprise.


This is hardly to say paper coupons are dying, though the economics would imply they should be.


A mailed coupon costs a brand or retailer 25 cents, a printed newspaper coupon costs about 5 cents and a coupon that a consumer prints at home costs a retailer pretty much nothing, based on a recent study by Juniper Research.


Only about one percent of paper coupons are redeemed, fueling the natural migration to digital.


But a coupon delivered to a mobile phone can be much more relevant than one to a PC, causing a major move to mobile coupons....

Jeff Domansky's insight:

And you thought coupons dead? No, they're just moving onto mobile.

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Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog

Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog | Public Relations & Social Media Insight | Scoop.it

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).


The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:

Educators – provide help and insight

Coaches – engage and assist (you’ll find me here!)

Entertainers – engage and inspire

Charismatics – provide insight and inspiration...

Jeff Domansky's insight:

Follow the Top Social Media Influencers of 2014 by Douglas Karr on Marketing Technology Blog

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Think Big, but Speak Simply About This | Lisa Pool

Think Big, but Speak Simply About This | Lisa Pool | Public Relations & Social Media Insight | Scoop.it

Think Nike: just do it. Think Apple: Hello. Think EA Games: Challenge Everything.


If your campaign speak keeps going and going and going like the Energizer Bunny, you may wear people out before they catch up with your this. Make it simple. Get on your Harley-Davidson until you can define your world in a whole new way.


Thinking big about speaking simply is power.


Complexity is difficult. Complexity will drown in the noise.If you can’t speak simply about whatever this is, take a step back, think bigger about simplicity. Do something different with this. Look at the heart and soul of this. Simple will rise above the noise.


Think Big. Speak Simply.

Jeff Domansky's insight:

Lisa Pool reminds marketers of the most important element in marketing and communication. Simplicity.

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Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday

Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday | Public Relations & Social Media Insight | Scoop.it

At a time when good-paying freelance assignments are harder to come by, many journalists are heeding the call of native advertising, where the pay is decent and the work is steady. But there’s a cost. Many worry about the impact on their credibility as a journalist. Some are even finding they aren’t so welcome back in newsrooms once they work for the business side.


In the latest in Digiday’s “Confessions” series, we talked to a veteran freelance writer who has written for top women’s magazines and other national publications about the dark side of native. In this case, the journalist was working for a publisher’s content studio, which assigned stories a given client wanted written....

Jeff Domansky's insight:

A sadvertising tale... "lowest common denominator" for writer.

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Google's Ad Boss on Overseeing YouTube Sales and Glass Ads

Google's Ad Boss on Overseeing YouTube Sales and Glass Ads | Public Relations & Social Media Insight | Scoop.it

Google has gone through a lot of executive changes this year. Last month, the company's chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss Susan Wojcicki left that post to replace YouTube chief Salar Kamangar as the CEO of the Google-owned video service.



Ms. Wojcicki's appointment overshadowed another leadership shift. A year after being charged with running Google's advertising and commerce organization alongside Ms. Wojcicki, Google Senior VP-Advertising and Commerce Sridhar Ramaswamy had taken full responsibility for the division that accounted for more than 91% of the company's $55 billion in revenue last year.


The 11-year Google vet, who started in 2003 as an engineer on Google's search-ads team, now oversees search, display, video, analytics, shopping, payments and travel product lines. He discussed his new role in an interview below....

Jeff Domansky's insight:

For marketers, this interview with the new head of Google advertising is valuable. He provides an interesting perspective and a look at what's ahead.

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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Public Relations & Social Media Insight | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.


This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.


To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.

Jeff Domansky's insight:

It's not about demographics, it's about Connectivity says Brian Solis.

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Idris Grant's curator insight, August 28, 1:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 1:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 2:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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Big List of 52 Sites That Inspire: No Excuse for a Creative Slump Ever Again

Big List of 52 Sites That Inspire: No Excuse for a Creative Slump Ever Again | Public Relations & Social Media Insight | Scoop.it

We all know it can be tough to perform when the creative juices are not flowing. This is especially true when you are doing the same thing over and over and over again and having to come up with creative eye-popping solutions every single time.


That’s why I curated this list. I pulled from various websites & forums and just .. put it all together. Hope you enjoy, and most of all never have an excuse to be in a creative slump.. ever again....

Jeff Domansky's insight:

Awesome list of creative resources. Recommended reading 9/10

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Suvi Salo's curator insight, August 24, 8:00 AM

For some situations...

Michail Darley's curator insight, August 25, 4:37 PM

It's very Web and Design oriented, but comprehensive and well worth a look

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Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social | Public Relations & Social Media Insight | Scoop.it

The number of shares an article receives has become ubiquitous in online content; widgets that show shares, tweets, pins, and +1s appear front and center on nearly every post you read (or, in this case, just to the left of this paragraph).


Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success, and our recent research collaboration with BuzzSumo is here to give you some answers....

Jeff Domansky's insight:

Kelsey Libert shares valuable insight into what makes content most shareable.

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5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page | Public Relations & Social Media Insight | Scoop.it

After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this time for website and landing page conversions.


The psychology of web design has been a highly tested field, including relaying on triggers to entice users to complete an action. There are several different forces behind human behavior, like the classic FOMO (“fear of missing out”), curiosity, and the use of color to convey a message or feeling.


The following triggers are proven ways to increase action on your website....

Jeff Domansky's insight:

It's all in your head! Here's how you can use psychological principles to spur action on your site and boost conversions.

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Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever | Public Relations & Social Media Insight | Scoop.it

...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.


But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered. 


What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...

Jeff Domansky's insight:

Paul Roetzer looks at marketing automation, how it gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience. Stay tuned he says. This is only the beginning.


Thoughtful reading about the disruption coming soon in marketing. 9/10

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Gonzalo Moreno's curator insight, August 20, 12:27 AM

Thank god humans will keep behaving stupid, eventually!
Thus, only other stupid humans (AKA Marketers) will be able to predict and turn that into actions and strategies!

 

...I don't see marketers' future as sad and boring as accountants'!
:-P

Ben Ricchio's curator insight, August 20, 6:00 AM

Interesting to consider we've only scratched the surface of digital marketing...

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WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture

WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture | Public Relations & Social Media Insight | Scoop.it

Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market.


The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside in which it outlines the issues. The full report is also available for download...

Jeff Domansky's insight:

Hey marketing! Might be a great report to share with your CEO.

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What's Up With That Trivago Guy? | Mashable

What's Up With That Trivago Guy? | Mashable | Public Relations & Social Media Insight | Scoop.it

What is so mesmerizing about the Trivago Guy?


One of the most unexpected marketing success stories in recent months has been the ascendance of Trivago, a Düsseldorf-based travel search engine.


Some data from researcher YouGov's BrandIndex shows Trivago has come out of nowhere to become as well-known among travelers as Priceline. Some 29% of 3,200 leisure travelers polled by YouGov recall seeing an ad for Trivago — the same amount as Priceline. Expedia got 19% in the same poll. Tripadvisor, which recently launched a $30 million ad campaign, went from 5% to 15%, which is about half of Trivago's score....

Jeff Domansky's insight:

It's a breakthrough campaign but nobody's quite sure why the pitch guy is working so well.

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7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy

7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
Marketing success requires a commitment to consistently create exceptional customer experiences, along with transparency, agility, and accountability at all levels. Unfortunately, many marketing leaders struggle to win and maintain internal support for digital marketing transformation.
Jeff Domansky's insight:

Paul Roetzer writes a thoughtful post and reflections on marketing leadership.

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Three Secrets to Great Content Marketing From Twitter, Dell and Cisco

Three Secrets to Great Content Marketing From Twitter, Dell and Cisco | Public Relations & Social Media Insight | Scoop.it

Done well, content marketing is hard, challenging work. It’s no surprise then that three of today’s top content marketers include a former comedian, a successful journalist and an agency strategist. We sat down with Tim Washer of Cisco, Stephanie Losee of Dell and Stacy Minero of Twitter to hear their secrets to exceptional content.


Every brand should learn to be funny

Humor plays the same role in content marketing that it does in entertainment—it helps the company (essentially the content creators) stand out, get noticed and build an audience. From the audience standpoint, it makes the content interesting, easier to understand and overall more exciting.


If a brand can’t find humor, it is a perception problem. Brands can be funny, but they often don’t perceive themselves that way. In that case, the brands just aren’t looking at things the right way....

Jeff Domansky's insight:

Several excellent marketing lessons from three content marketing leaders and innovators. The funny thing is, when it's done well, humor in marketing is very powerful. Don't mess with trust. Spontaneity takes planning. Recommended reading.

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Amanda Nadon-Langlois's curator insight, September 4, 12:41 PM

From my perspective, not all brands should "learn to be funny". Depending on the brand, being "funny" or "humorist" might not appeal to their target audience. Lastly, being prepared for crisis with responses on say, Twitter, is a great PR move. Of course we cannot plan for every single scenario but there are definitely cases you can foreshadow and prepare for ahead of time.

JOSE ANTONIO DIAZ DIAZ's curator insight, September 6, 4:13 AM

Desde principios de los 90 en España y desde los años 70 en el mundo anglosajón, se viene discutiendo en la escuela sobre los contenidos. Ese debate lo conforman dos grupos de variables, la significatividad de los mismos (fuente psicológica del curriculum), y su relevancia (fuentes epistemológicas, sociológicas, éticas y políticas). Desde hace bastante tiempo tengo dos intuiciones, (en realidad las percibo como "certezas"), que son:

1.- El "no-debate" sobre los contenidos  ha lastrado y sigue lastrando todos los intentos de reforma, de hecho sigue siendo un problema irresuelto en la escuela española.

2.- Ese debate, es el mismo que tienen en la actualidad los creadores de contenidos en la red, especialmente en las redes sociales.

Esto último, reduce el problema a marketing, y los contenidos, sean cuales sean estos,  son mercancías,  donde el "valor de cambio" se impone al "valor de uso"; donde la escuela, un centro comercial, expone a las asignaturas importantes en el mejor punto de vista en el expositor, algunas las compras si o si, otras, si quieres, y el resto está de relleno, o peor aún, para dar la impresión de que puedes "consumir" lo que desees; el alumnado y las familias, son los clientes, donde capacidades y competencias determinan la capacidad adquisitiva y el estilo de consumo (perfil del comprador, es igual al perfil del aprendizaje, o del aprendiz); el profesorado los vendedores, los directivos los jefes,  y la administración, los JEFES con mayúsculas.

P.D: Espero que nadie se ofenda por el símil, y si alguien se siente ofendido, perdón por una parte, y le invito a reflexionarlo conjuntamente. Buen sábado, mejor día y salud. 

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Hiut Denim: Ten lessons from a maker | Medium

Hiut Denim: Ten lessons from a maker | Medium | Public Relations & Social Media Insight | Scoop.it

1) No one knows you exist.You make a great product. But the world isn’t holding its breath waiting for you....


But when you look at this way, things look different: Goliaths have more meetings, more committees, and more red tape. More ideas being killed by research, more to lose by taking risks, and more outdated business models that they are stuck in. More rules, more regulations, and more good people leaving. So who cares if they never run out of photocopier paper?


Use your strengths: your speed, your instinct, your passion. Back your ideas with hard work. And yes, love can and does scale. Good luck.There has never been a better time to be a maker.


Thank you, Internet. You have levelled the playing field.

Jeff Domansky's insight:

Hiut Denim shares a business philosophy that is fundamental, enduring and important! An absolute must-read for business, small business, marketing, PR and, well, anyone who is thoughtful about how they do business. 10/10

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Smartphones are about to get awesome again

Smartphones are about to get awesome again | Public Relations & Social Media Insight | Scoop.it

Smartphones. They’re all just a bunch ofundifferentiated rectangles, right? You’d be forgiven for feeling a little jaded about the rate of innovation in smartphones over the past couple of years. A 4-inch iPhone still dominates the consumer landscape, HTC is still designing beautiful but flawed masterpieces, and Samsung is still the world’s foremost purveyor of cheap plastic.


It’s as if we’ve been stuck in a long winter hibernation, waiting for the next wave of real excitement to awaken us to the awesome power and potential of smartphones. Look out to the horizon, however, and you may see that wave coming....

Jeff Domansky's insight:

Technology is about to get awesome and marketing is in for a fun ride in the next few months. Stay tuned!

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A Mantra For Online Advertising And Life: Don't Be Clever l MediaPost

A Mantra For Online Advertising And Life: Don't Be Clever l MediaPost | Public Relations & Social Media Insight | Scoop.it

...Zynga was trying to be clever, but its strategists learned two things the hard way. One is that people will quickly get sick of a repetitive and formulaic call to action. The other is that it’s not wise to rely exclusively on a third-party platform -- especially a free one -- as a channel to market.


And now BuzzFeed is learning this lesson the hard way, along with similar sites like Upworthy and ViralNova. These companies, as my MediaPost colleague Jamie Tedford reported earlier this week, are about to penalized by changes to Facebook’s algorithm. Facebook is aiming to “weed out stories that people frequently tell us are spammy and that they don’t want to see,” by reducing “click-baiting headlines.”


“ ‘Click-baiting’,” said Facebook’s blog post, “is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed. However, when we asked people in an initial survey what type of content they preferred to see in their News Feeds, 80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through.”


Of course they do. People will quickly get sick of a repetitive and formulaic call to action. And it’s unwise to rely exclusively on a third-party platform -- especially a free one -- as a channel to market....

Jeff Domansky's insight:

Kaila Colbin says "clever" is not a long-term strategy for online advertising success.

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11 Overused Terms in Modern Marketing That Need to be Retired

11 Overused Terms in Modern Marketing That Need to be Retired | Public Relations & Social Media Insight | Scoop.it

You really need to stop using these phrases.


Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting.x


We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency.


They’re the ones repeatedly (and often inaccurately) applied to such a broad variety of subjects and situations that they’ve taken on undesirable connotations as a result.


And they’re the words I’m now promoting replacements for in an effort to abolish their exhausting reign over modern marketing discourse....

Jeff Domansky's insight:

Marketing malaprops begone!

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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz
Jeff Domansky's insight:

Great headline writing tips via storyteller Karen Dietz.

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Art Jones's curator insight, August 27, 9:20 AM

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

Ken Dickens's curator insight, August 27, 10:56 AM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

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Why Brands Don’t Need More Ads - Sparksheet

Why Brands Don’t Need More Ads - Sparksheet | Public Relations & Social Media Insight | Scoop.it
Programmatic advertising may be the sexy new buzz phrase, but more automation can lead to more clutter. When it comes to paid media on the web, the best way forward is to have fewer ads.
Jeff Domansky's insight:

Mike Kisseberth takes a look inside the challenge of programmatic advertising.

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Why Sales Pitches Have No Place In Your Company’s Blogs | Lightspan Digital

Why Sales Pitches Have No Place In Your Company’s Blogs | Lightspan Digital | Public Relations & Social Media Insight | Scoop.it

Blogging is increasingly becoming a non-negotiable for brands. If you want leads, you want website traffic; if you want website traffic, you need good content. And if you want to show up in Google searches, you need good content. What is considered “good content”? That’s a huge question. But there’s one thing that I’m a stickler about: good blog content does not have sales pitches....

Jeff Domansky's insight:

Amen.

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Emmanuel Roussel's curator insight, August 20, 3:27 AM

M'en doutais mais ça va mieux en se le faisant dire !

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40 Creative Ads That Will Inspire You

40 Creative Ads That Will Inspire You | Public Relations & Social Media Insight | Scoop.it

Advertising is often very difficult, but fortunately there are many different strategies to creating the perfect ad. In the age of image-based social media and infographics, many businesses are focusing their ads around a single large image meant to draw viewers in. Others are taking a slightly modified approach to traditional advertising. Instead of telling consumers why they need a product, they’re showing them.


Some businesses are literally turning the world upside-down with their ads. These ads encourage people to reflect on the world around them, so it will stick with them long after they see it. Here are 40 of the most creative advertisements out there. Hopefully these will inspire you to launch your own perfect ad campaign...

Jeff Domansky's insight:

40 very creative ads to inspire your inner creative.

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WHICH 50 : Amazon's rivals have learnt how to push back

WHICH 50 : Amazon's rivals have learnt how to push back | Public Relations & Social Media Insight | Scoop.it

Since it launched two decades ago Amazon has become the world's  “Everything Store”, defined retailing and established itself as a member of the Internet big four. But those early shell shocked retail rivals are fighting back. 


A recent L2 intelligence report shows that some retailers have started to “push back” and gain ground at the same time as Amazon’s growth is slowing according to a new report by L2. The evidence suggests that consumers largely prefer in-store pick-up than fast shipping like one-day shipping options.


The authors write, “Retailers have realized the value of their brick-and-mortar locations as fulfilment assets”....

Jeff Domansky's insight:

Retail stores start to see the light and compete with Amazon.

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TV Shows Are Now Blatantly Ads For Crap You Don't Need

TV Shows Are Now Blatantly Ads For Crap You Don't Need | Public Relations & Social Media Insight | Scoop.it

These days, we are constantly being sold products and experiences but now, companies are getting more trixsy.


...Over at AdWeek, David Gianatasio writes that advertising and television shows (and music videos) are getting more integrated by the day, especially since consumers are so good at tuning out what we don’t want to hear. When was the last time you clicked a banner ad or a sponsored tweet or Instagram post? Never, unless it was by accident and then you were pissed about the seconds you'd never get back.


In response, advertising agencies are finding new ways to woo us with funny commercials or, say, placing their products in the middle of Top Chef, instead of, say, having Halle Berry mention the brand name of her lipstick on the Today Show....

Jeff Domansky's insight:

Good snapshot of the trend to, ugh, intergrate advertising and programming.

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July 31st-MY BDAY! ¶'s curator insight, August 14, 6:02 PM

It's not that this "improved" ad integration won't work. It will. What worries me is what we'll do next, when *this* stops working? Brand babies? ¶

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A Cheap Way to Discover Brand-Topic Affinities on Twitter

A Cheap Way to Discover Brand-Topic Affinities on Twitter | Public Relations & Social Media Insight | Scoop.it
Seth Grimes goes into detail on how you can use promoted tweets to study competitive positioning and identify influencers around particular topics of interest.
Jeff Domansky's insight:

Interesting way to gather influencer data and insight.

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