“We really hit a landmark this year,” Newman told the audience, highlighting how – for the first time – more than half of the DNR sample now uses social media for news each week. In tracking this trend, we’ve seen “enormous growth in most markets since 2013,” he added.
- 51% use social media for news each week.
- 12% say social media is their main news source.
- More 18-24s now prefer social media (28%), as a news source, to TV news (24%).
- 44% of the DNR sample uses Facebook for news each week.
Facebook’s news reach is more than double its nearest rival, You Tube (19%), although the video network plays a prominent news role in some countries. Twitter (10%) meanwhile has an impact due to its popularity with heavy news users and influencers....