Public Relations & Social Media Insight
307.9K views | +40 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | Public Relations & Social Media Insight | Scoop.it

Of course, most prominent among this shift to pictorial communication is the emoji. 


We detailed its rise to prominence last year, but in short, the emoji as we know it started in 2011 and reached near-ubiquity in the past year or so. Now, in 2016, seemingly every millennial peppers their texts or tweets or Facebook messages or Instagram posts or college essays with yellow faces of varying temperaments.


And because millennials are such an important demographic to reach, brands have been trying to capitalize on the emoji craze. It has gotten so pervasive that an entire industry has cropped up dedicated to measuring the ROI of these type of visual images on campaigns.


However, we’re taking a decidedly less scientific approach to judging brands' emoji usage. Below we’ve recounted our picks based on such subjective criteria like cleverness or memorability.


But before we begin our countdown, we must include a quick disclosure. These below examples are of brands using the standard emojis found on most smartphones, not instances of companies such as Coca-Cola or Disney creating and using their own custom emojis. That’s too easy....

Jeff Domansky's insight:

Check out these creative examples of emoji marketing from brands like Bud Light and Domino's.

more...
Marco Favero's curator insight, February 22, 3:06 AM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

Awesome Copywriting Examples | Collection of Web Designs by Jonah Lopin | Crayon

Awesome Copywriting Examples | Collection of Web Designs by Jonah Lopin | Crayon | Public Relations & Social Media Insight | Scoop.it

Awesome Copywriting Examples


Any description I write for this collection will pale in comparison to the excellent copywriting examples contained herein....

Jeff Domansky's insight:

A Crayon collection of web designs by Jonah Lopin: Awesome Copywriting Examples.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

30 Design Books You Have to Read in 2016

30 Design Books You Have to Read in 2016 | Public Relations & Social Media Insight | Scoop.it

Designers come from all different backgrounds, with some having studied their craft in school, while others are self-taught.


Regardless of your training, it’s crucial that you understand the foundations of the field. These 30 books below will give you that strong base.


Feel free to share your thoughts in the comments below if you’ve read any of them or feel like we missed some....

Jeff Domansky's insight:

These 30 design books deserve a home on your shelf.

more...
Marco Favero's curator insight, February 16, 2:10 AM

aggiungi la tua intuizione ...

potatoexport's comment, February 16, 3:37 AM
Its really good :)
Scooped by Jeff Domansky
Scoop.it!

15-Second Films Taking Instagram By Storm

15-Second Films Taking Instagram By Storm | Public Relations & Social Media Insight | Scoop.it

Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.

Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company....

Jeff Domansky's insight:

Fascinating storytelling and video production debuting on Instagram as "social cinema" starts to grow.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

6 Web Design Trends That Are Here To Stay

6 Web Design Trends That Are Here To Stay | Public Relations & Social Media Insight | Scoop.it

Web design thrives on two things: innovation and imitation.


Unfortunately, there's often a lot more of the latter. We all like to seize upon the latest trends, use them until they’re ubiquitous, and then look desperately for the next big thing. Think about sliders. They were all the rage a couple years ago. Today, they feel dated. What to do? Stop chasing microtrends, and start looking at the big picture. Here, we've isolated six web design ideas that are here to stay....

Jeff Domansky's insight:

Great look at six design trends worth noting.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Grace Slick, Kaukonen, Casady: On Origins Of 'Somebody To Love,' 'White Rabbit' - Forbes

Grace Slick, Kaukonen, Casady: On Origins Of 'Somebody To Love,' 'White Rabbit' - Forbes | Public Relations & Social Media Insight | Scoop.it

It’s always fascinating to hear artists who create history recount back-stories in their own words. When I interview 1960s rock icons, I try to ask what they remember about the moment they wrote and/or recorded their big hits.

In the past, we’ve done similar interviews with Art Garfunkel (Sounds of Silence), Cream’s late Jack Bruce (Sunshine Of Your Love) and Johnny Rivers (Secret Agent Man). In separate interviews with three of the four surviving members of Jefferson Airplane – Grace Slick, and Jack Casady and Jorma Kaukonen – we discussed the hits Somebody To Love and White Rabbit from the Surrealistic Pillow album. Following are edited excerpts from what they had to say....

Jeff Domansky's insight:

For fans of 60s/70s music or those who can still remember, this little interview is a gem.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The hottest 2016 web design trends - The Creative Edge

The hottest 2016 web design trends - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

It’s not every year that we experience big changes. With such rapid growth in technology over the past few years, we’re sure that the big 2016 web design trends will focus on maturing and expanding on those developments.


Flat design will get more texture, “cinematic experiences” will become more common, and the use of JavaScript libraries will enable more experimentation. Growing popularity in WebGL and virtual reality are sure to transform websites as we know them, giving way to new and exciting interactive possibilities.


In this article, we’ll break down 11 of the biggest web design trends we’re expecting to see this year. So get comfortable and start reading – we have a lot to cover!...

Jeff Domansky's insight:

Wondering what the future will hold? The Creative Edge breaks down the biggest 2016 web design trends we're sure to see in the upcoming months.

more...
Kevin Reynolds's curator insight, February 3, 1:01 PM

Cool ideas for inspiration

Scooped by Jeff Domansky
Scoop.it!

2016 Creative Trends - Shutterstock

2016 Creative Trends - Shutterstock | Public Relations & Social Media Insight | Scoop.it

See what the design world will look like this year with Shutterstock’s latest infographic.Global TrendsThe top four trends making an impact around the world.

Jeff Domansky's insight:

Here's a fascinating look at visual design trends from Shutterstock one of the world's leading stock photo services. Recommended viewing. 10/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Make an Idea Map to visualize your book's idea flow | without bullshit

Make an Idea Map to visualize your book's idea flow | without bullshit | Public Relations & Social Media Insight | Scoop.it

Some nonfiction books just seem to flow naturally from idea to idea. Others seem repetitive — as if the author is just hitting the same idea again and again.


An Idea Map can help you visualize your concepts and organize them to avoid repetition.

Jeff Domansky's insight:

Josh Bernoff shares an interesting way to look at book concepts and structure.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

This Paintbrush Brand Covered Everything Within a Billboard-Size Space in Fun NYC Ad

This Paintbrush Brand Covered Everything Within a Billboard-Size Space in Fun NYC Ad | Public Relations & Social Media Insight | Scoop.it

The really eye-catching execution advertises Purdy's XL brushes, which can paint on practically any surface. To communicate this, the agency used XLs to paint over a billboard-size section of an ordinary New York City street—covering materials including brick, glass, wood, metal and plastic.


Among the objects that got a coating of bright yellow: a trash can, a newspaper stand, a bicycle, delicate flowers and even a pigeon. (Yes, it's fake. Don't go torturing actual NYC pigeons with your Purdy brushes.) And while this execution is visually reminiscent of OBI's famous German work from 2014, the message is different....

Jeff Domansky's insight:

Deutsch did some fun out-of-home work recently for Purdy—the Sherwin-Williams professional painting supplies brand—showing the versatility and accuracy of its paintbrushes in action.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Figma: the collaborative interface design tool.

Figma: the collaborative interface design tool. | Public Relations & Social Media Insight | Scoop.it

Design, meet the internet.
Finally you can do design work online,
the way it should have been all along.


  • Simultaneous editing
  • Version control
  • Cross-platform.


On the same page.
It takes a team to ship a product. Since your files are online, work together like never before....
Jeff Domansky's insight:

Figma is a promising new online collaborative design tool. Now in beta. Check it out.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

20 Hilarious Design Fails You'll Want To See

20 Hilarious Design Fails You'll Want To See | Public Relations & Social Media Insight | Scoop.it

These hilarious design fails will show you how some people have failed miserably at their work!

You’ll probably wonder what were these people thinking when they created these hilarious but terrible mistakes?! Well, they weren’t thinking at all! At least we”ll have a good laugh by checking out the pics below.

You will see below some funny design fails in advertisements, popular magazine covers, logos, books illustrations, posters, clothing design, product and even website design!...

Jeff Domansky's insight:

Very funny creative mistakes worth viewing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

See The Entire Observable Universe Beautifully Rendered On Your Computer Screen

See The Entire Observable Universe Beautifully Rendered On Your Computer Screen | Public Relations & Social Media Insight | Scoop.it

What does the entire observable universe look like? Not exactly like this—but it's a pretty (and fascinating) picture. The illustration, based on logarithmic maps from Princeton researchers and images from NASA, shows the universe from a human perspective: The sun is at the center, ringed by planets, galaxies, the cosmic web (the void between solar systems), and invisible plasma from the Big Bang.

Artist Pablo Carlos Budassi put the illustration together armed with Photoshop, recent research... and some weed. He included as many details as possible. "Something I didn't have time to do was to smoothly merge the cosmic web with the last single galaxies that appear," he says. "The rest was relatively easy and only took a couple of nights and about 100 grams of marijuana to do it."...

Jeff Domansky's insight:

Sometimes science is wonderful.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

30 Stunning Lettering Fonts That Nail The Hand-Drawn Look

30 Stunning Lettering Fonts That Nail The Hand-Drawn Look | Public Relations & Social Media Insight | Scoop.it

Have you seen the hand-drawn look? Hand lettering's rising popularity has imposed a new grungy, ornated style in fonts that we can't get enough of. These type families offer uniqueness and naivety, while adding an unpretentious touch to print and web designs alike. If you haven't tried your hand at lettering yet, get started with these brilliant fonts that evoke that coveted hand-drawn look....

Jeff Domansky's insight:

Cool typefaces for creative designs.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

This Long List of Tech Founders Has Pledged to Give Away Millions When They Exit

This Long List of Tech Founders Has Pledged to Give Away Millions When They Exit | Public Relations & Social Media Insight | Scoop.it

It will probably be at least a few years before Hampton Creek, the plant-based food startup known for its vegan mayo, goes public. But founder Josh Tetrick already has plans for doing good with the money he makes when that happens.

The idea that I could use whatever personal wealth that I might accrue from this to also do good . . that's what I want to do with my life.
"The whole company is based around using capitalism to make things a bit better," says Tetrick. "The idea that I could use whatever personal wealth that I might accrue from this to also do good . . . that's what I want to do with my life."

Tetrick is one of around 200 founders to take the Founders Pledge, a legally binding contract that says when a founder exits their company, they'll give at least 2% of the proceeds to charity (some pledge as much as 25%)....

Jeff Domansky's insight:

Can only reshare my respect and admiration for these founder-philanthropists!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Dear Mr. Know-It-All: Should You Delete Someone’s Facebook Account After They Die?

Dear Mr. Know-It-All: Should You Delete Someone’s Facebook Account After They Die? | Public Relations & Social Media Insight | Scoop.it

Dear Mr. Know-It-All: How long should you wait before shutting down someone’s Facebook account after they die?


“This is for all you lovers out there.” That’s how it begins—one of the most existentially horrifying moments in American cinema.

I’m talking about the Enchantment Under the Sea Dance in Back to the Future, in which we see a temporally displaced Marty McFly onstage, sitting in with the band on “Earth Angel” with a guitar, while his teenage parents, George and Lorraine, move toward their first kiss....

Jeff Domansky's insight:

Jon Mooallem poses a provocative social media question. Existentialists need not respond ;-)

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Texture is 2016's hottest packaging trend - The Creative Edge

Texture is 2016's hottest packaging trend - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

In a sea of similar items, how do you make your product packaging stand out? One of our favorite ways is by complicating it a little with 2016’s coolest packaging trend. Designers are imbuing their designs with texture, giving packaging a tactile quality that drives shoppers to grab them off the shelf.


A great way to accomplish this tactility is by adding a pattern to your package. A play off of color and shape that gives a little hint as to what’s inside, or tells a story without using words. Designers have been doing this for ages, but if you pay close attention, you’ll notice that the kinds of aesthetic stories they tell change from year to year.


Here are five different ways for you to work with the hottest 2016 packaging trend – using patterns to create textural design and to stand out from the crowd:...

Jeff Domansky's insight:

Patterns are all the rage. Make sure your design stands out on the shelf with these five textural packaging trends. Recommended viewing! 9/10

more...
Monica S Mcfeeters's curator insight, February 10, 5:00 AM

Want your brand to be noticed? Here is how you compete with the others for attention within the textured packaging trend.