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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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19 Visual Social Media Secrets from the Pros [SlideShare]

19 Visual Social Media Secrets from the Pros [SlideShare] | Public Relations & Social Media Insight | Scoop.it

Is your brand telling visual stories?  Are you empowering your fans to create and share visual content for you?


Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep.


We asked 19 Visual Social Media Experts to give us their Top Visual Content Secrets - here is what they shared with us (featuring a cool SlideShare)....

Jeff Domansky's insight:

This is recommended reading for bloggers, marketers, PR and content marketing pros.  10/10

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Hsin-Ju Tsai's curator insight, August 16, 5:46 AM

Visual social media is getting popular these days. Many blogger love to share a short video to tell story. The main point for visual social media is to make sure video is suitable for platform and followers are able to share it. @Ashleigh Ali

Jeff Domansky's curator insight, August 16, 5:05 PM

A must-read and excellent resource. Highly recommended 10/10.

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Marlboro Boy And Fat Ronald: The Brand-Jamming Art Of Ron English

Marlboro Boy And Fat Ronald: The Brand-Jamming Art Of Ron English | Public Relations & Social Media Insight | Scoop.it
Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it. Undeterred, English and Last Gasp Publishing have compiled his greatest hits in Status Factory. The picture book includes photorealistic oil paintings that mock such marketing icons as Marlboro Man (as a cigarette-puffing 10-year old), Mickey Mouse (in a gas mask) and Ronald McDonald (50 pounds overweight).

To elaborate on the thinking behind the candy-colored satires showcased in the gallery above, English talks to Co.Create about "reverse shoplifting," the perverse magic of saucer-eyed hucksters, truth in advertising, and how he uses diorama to make art from a kid's point of view....

Jeff Domansky's insight:

Now that's a national lampoon! Props to artist Ron English 

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7 Marketing Tactics That Increased My Growth by 679%

7 Marketing Tactics That Increased My Growth by 679% | Public Relations & Social Media Insight | Scoop.it

What’s the number one quality a good marketer needs to have? It’s not a specific skill such as being good at SEO or conversion optimizationA good marketer needs to be creative.


Why? Because all of the normal marketing tactics that everyone knows about are played out. And sadly, they are not as effective as they used to be.


Luckily for you, my creativity gets the best of me sometimes, which leads me to discover marketing strategies that can help you grow your business too. Here are 7 that are worth leveraging....

Jeff Domansky's insight:

Out of the box thinking and marketing ideas from Neil Patel. Think curiosity, quizzes and creativity that's unorthodox.

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Redesigning The Bible With Readability In Mind | Fast Company

Redesigning The Bible With Readability In Mind | Fast Company | Public Relations & Social Media Insight | Scoop.it

The goal of the Bibliotheca project is to print a Bible that you'll want to read cover to cover.The Bible is sometimes called the greatest story ever told. Its typography, on the other hand, leaves much to be desired. Unlike the layout of novels, the layout of the Old and New Testament discourages reading the book from front to back.


Normally printed as a single, 2,000-odd page volume with microscopic, two-columned text, the Bible's typography is designed with reference, not readability, in mind. No wonder that while 73% of Americans say they are Christian, only one in five Americans will cop to actually reading the Bible on a regular basis.


IT'S A BIBLE THAT WANTS TO BE READ LIKE A SHORT STORY COLLECTION.


A new Kickstarter project by Santa Cruz typographer Adam Lewis Greene is hoping to improve Biblical literacy. Called the Bibliotheca, the project is a new printing of the Old and New Testaments that is designed to be read from cover to cover....

Jeff Domansky's insight:

Let there be creativity and content marketing ;-)

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Here's What Steve Jobs Did When An Employee Told Him The Apple Store's Layout Was All Wrong

Here's What Steve Jobs Did When An Employee Told Him The Apple Store's Layout Was All Wrong | Public Relations & Social Media Insight | Scoop.it

"Do you know how big a change that is?" he recalls Jobs saying. "I don’t have time to redesign the store."


It seemed like that was that, but 10 minutes later when the pair walked into the meeting, Jobs immediately spoke up.


"Well, Ron thinks our store is all wrong," Jobs said. "And he’s right, so I’m going to leave now. And Ron, you work with the team and design the store."


Even though it would take longer to open the store because of the redesign, Jobs knew that it was worth taking the extra time to get it right. 


"It’s not about speed to market," Johnson says. "It’s really about doing your level best."...

Jeff Domansky's insight:

The genius of Steve Jobs and whyhe was brilliant! Must-read 10/10

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One Page Love

One Page Love | Public Relations & Social Media Insight | Scoop.it
One Page Love is a one page website design gallery showcasing the best single page website designs from around the web.


Jeff Domansky's insight:

What a great resource for web inspiration and creativity! Highly recommended. 10/10 

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Shyamal Bose's curator insight, June 21, 11:44 PM

please visit my blog and get all traveling spots in the world.It is one of the Tourist guide which is help all of the visitor. So, Please visit :

http://bestplacetourism.blogspot.in/

 

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Typography 101: Everything a Beginner Should Know

Typography 101: Everything a Beginner Should Know | Public Relations & Social Media Insight | Scoop.it
Take your DIY design skills to the next level by getting a crash course in typography.


...Every little change you make to a word or a body of text can make a huge difference in the overall piece. The little details do matter. 


In fact, one of the only college courses Steve Jobs took was on calligraphy and typography, which he believed played a critical role in the success of Apple. As he once said in his Stanford University commencement speech, "If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts." Can you imagine a world where Apple products didn't have a focus on beautiful design? I certainly can't.


So, what do you say? Are you ready to take your DIY design skills to the next level? Let's get started....

Jeff Domansky's insight:

Really useful typography basics for blogging and website content.

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Authorship and the Invisible Blogger: Are you writing yourself out of success? | Mark Schaefer

Authorship and the Invisible Blogger: Are you writing yourself out of success? | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “Authorship.”


In the post, Tom laments that the more he guest posts and syndicates his writing, the less relevant he may become. I know that sounds counter-intuitive but he makes some good points.


The web cares about CONTENT, not necessarily authors, and Tom postulates that in our frenzy to write and distibrute content, we may be creating more and more work only to become less and less visible....

Jeff Domansky's insight:

Lisa Buyer offers an invaluable new perspective on blogging and how our authorship is getting buried. Recommended reading. 9/10

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The Philosophy of Creativity

The Philosophy of Creativity | Public Relations & Social Media Insight | Scoop.it
This collection of new essays on creativity integrates philosophical insights with empirical research.


...There is little that shapes the human experience as profoundly and pervasively as creativity. Creativity drives progress in every human endeavor, from the arts to the sciences, business, and technology. We celebrate and honor people for their creativity, identifying eminent individuals, as well as entire cultures and societies, in terms of their creative achievements. Creativity is the vehicle of self-expression and part of what makes us who we are. One might therefore expect creativity to be a major topic in philosophy, especially since it raises such a wealth of interesting philosophical questions, as we will soon see. Curiously, it isn’t....

Jeff Domansky's insight:

you can read this great collection of essays on creativity but make sure that you simply go out and be creative afterwards.

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Christine Smallwood: Phyllis Rose’s “The Shelf: From LEQ to LES” | The New Yorker

Christine Smallwood: Phyllis Rose’s “The Shelf: From LEQ to LES” | The New Yorker | Public Relations & Social Media Insight | Scoop.it
In a new subgenre of books about books, authors undertake reading stunts to prove that reading still matters. In “The Shelf,” Phyllis Rose reads through a more or less random shelf of library books. She compares her voyage to Ernest Shackleton’s explorations in the Antarctic.


...The number of Americans who read books has been declining for thirty years, and those who do read have become proud of, even a bit overidentified with, the enterprise. Alongside the tote bags you can find T-shirts, magnets, and buttons emblazoned with covers of classic novels; the Web site Etsy sells tights printed with poems by Emily Dickinson. A spread in The Paris Review featured literature-inspired paint-chip colors (a charcoal Funeral Suit for “The Loser; a mossy “Graham Greene”).


The merchandising of reading has a curiously undifferentiated flavor, as if what you read mattered less than that you read. In this climate of embattled bibliophilia, a new subgenre of books about books has emerged, a mix of literary criticism, autobiography, self-help, and immersion journalism: authors undertake reading stunts to prove that reading—anything—still matters.

Jeff Domansky's insight:

Stay tuned, for stunt reading.

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Waiting for the Internet’s ‘Mad as Hell’ Moment | Medium

Waiting for the Internet’s ‘Mad as Hell’ Moment | Medium | Public Relations & Social Media Insight | Scoop.it
Now that TV is the place for serious people with long attention spans, we’re really in trouble


...Allow me to paraphrase. Back in the day, the powers that be had an imperfect but workable recipe for turning our brains in to nice steaming bowls of beef stew using television. But some people saw through that plan. Today, TV is really just as dumb as ever, but it is out-dumbed by the internet. When these two forces work together… Ding! Stew’s ready....

Jeff Domansky's insight:

Drew Reed writes a thoughful and delightful essay on Medium.

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Find Your Passion With These 8 Thought-Provoking Questions | Fast Company

Find Your Passion With These 8 Thought-Provoking Questions | Fast Company | Public Relations & Social Media Insight | Scoop.it

Whether you’re starting out or considering a possible change in direction, asking yourself the right questions is critical. The following eight--shared by a noteworthy lineup of entrepreneurs, innovators, consultants, and creative thinkers--can help you figure out where your heart lies and what you really ought to be doing....

Jeff Domansky's insight:

Eight great questions to ask yourself

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'Fantastical' New York Cityscapes Dazzle In Jean-Francois Rauzier Hyperphoto Show -- NEW YORK

'Fantastical' New York Cityscapes Dazzle In Jean-Francois Rauzier Hyperphoto Show -- NEW YORK | Public Relations & Social Media Insight | Scoop.it
Groundbreaking works depicting the fantastical cityscapes of New York's skyline form the centerpiece of a major new show by renowned French artist Jean-Francois Rauzier, inventor of the 'Hyperphoto'.  The show opens on May 28 simultaneously at both Waterhouse & Dodd galleries on Manhattan's Upper East Side, and features images that capture the distinctive character of different sections of the city, including the Lower East Side, Upper West Side, the Highline and SoHo.  Cityscapes of ParisBarcelona and Istanbul also form part of the exhibition.


Jeff Domansky's insight:

These hyperphotos are simply stunning.

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4 Lessons From Writing on an Emerging Mobile Platform

4 Lessons From Writing on an Emerging Mobile Platform | Public Relations & Social Media Insight | Scoop.it

About six months ago, Pocket Gems, a mobile game developer, launched a new platform called Episode. It allows writers to script a story and then turn it into an animated interactive mobile story. It combines parts of TV shows, comics, and novels, and provides the unique ability for readers to have some control of how the story goes.


I started writing on the platform almost as soon as it launched and have written three stories to date. My most successful story, Finding Mr. Wright, has built a significant audience in a short time. So far it has an audience of 163,000 readers, who have collectively read over 1,222,000 chapters of my story....

Jeff Domansky's insight:

Episode is mobile storytelling platform that lets readers decide where the story goes. Here's what Kathryn Stanley learned about writing for Episode.

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10 Web Design Blogs You Should Be Reading

10 Web Design Blogs You Should Be Reading | Public Relations & Social Media Insight | Scoop.it

We all need inspiration at one point or another. Whether it's Monday morning or Friday afternoon, sometimes we need to kickstart our creative juices. With that said, we're here to help!


Our web design team has picked some of their favorite blogs for education, inspiration, and procrastination. Are we missing any of your favorites? Hit us up on Twitter. Without further ado...

Jeff Domansky's insight:

Useful list of the best web design blogs for creatives, designers and developers to follow.

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How to Be Visual (Even When You’re not an Artist) | Convince and Convert

How to Be Visual (Even When You’re not an Artist) | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.


The good news: Even someone who made that can create effective visual marketing. Without a graphic designer. And if I can, so can you....

Jeff Domansky's insight:

Yes you can!

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Never Do Laundry Again With These 4 Gee-Whiz Gadgets | Fast Company

Never Do Laundry Again With These 4 Gee-Whiz Gadgets | Fast Company | Public Relations & Social Media Insight | Scoop.it

Clean towels in seconds! A global design competition reveals our shared frustration with smelly socks.


Hoarding stacks of quarters and schlepping bags of dirty laundry may soon be footnotes in the history books, if product designers can realize their visions for better fabric care.


This year the annual design competition sponsored by Swedish  appliance maker Electrolux has elicited a range of ideas for saving lazy urbanites a trip to the laundromat, from a system that cleans your clothes using a system of “purified air with silver ions” to something involving “jelly and vibration."...

Jeff Domansky's insight:

Memo to my kids... ;-)

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This column will change your life: how to think about writing

This column will change your life: how to think about writing | Public Relations & Social Media Insight | Scoop.it

The key thing to realise, Pinker argues, is that writing is "cognitively unnatural." For almost all human existence, nobody wrote anything; even after that, for millennia, only a tiny elite did so. And it remains an odd way to communicate. You can't see your readers' facial expressions. They can't ask for clarification. Often, you don't know who they are, or how much they know. How to make up for all this?


Pinker's answer builds on the work of two language scholars, Mark Turner and Francis-Noël Thomas, who label their approach "joint attention". Writing is a modern twist on an ancient, species-wide behaviour: drawing someone else's attention to something visible. 

Jeff Domansky's insight:

'The idea is to help readers discern something you know they'd be able to see, if only they were looking in the right place,' says Oliver Burkeman...

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4 Examples of Fantastic Inbound Marketing Web Design | HubSpot

4 Examples of Fantastic Inbound Marketing Web Design | HubSpot | Public Relations & Social Media Insight | Scoop.it

Looking for some inspiration as you build you next website? 


Design is valuable, an investment, and will pay dividends over the life of your business. First and foremost, your website may be one of the first things that a potential customer sees related to your brand. If they come to a website that looks like it was built in 1995 using Adobe Dreamweaver, this will reflect poorly on the brand.


Worse, a bad design may be enough to send someone running back to Google and into the arms of a competitor that has a website that is easy on the eyes. A good design is simple. The arch-enemy of a good website is complexity. Why?...

Jeff Domansky's insight:

Here are four examples that really exemplify effective Inbound Marketing web design.

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Do These 3 Things Before Bed To Hack Your Creativity While You Sleep

Do These 3 Things Before Bed To Hack Your Creativity While You Sleep | Public Relations & Social Media Insight | Scoop.it
What you do right before sleep could mean a breakthrough in the morning.


Imagine hacking into your own brain while you sleep, finding unrelated details or ideas that were never connected and mashing them up to get a solution to whatever problem has been wracking your brain. It can and has been done.


What you do before bed can play a role in how primed your brain is for this kind of creativity. Research has repeatedly found that sleep improves people's ability to come up with creative solutions to problems. Psychologists from UC San Diego found that REM sleep improves the creative process more than any other state--asleep or awake. And often the solutions to problems come to us when we are sleeping because of a phenomenon cognitive scientists call "pattern recognition."...

Jeff Domansky's insight:

No excuses. Get creative! Use a book, a question and lucid dreaming.

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by Rich Becker: Five Popular Content Writing Tips That Are Dead Wrong

by Rich Becker: Five Popular Content Writing Tips That Are Dead Wrong | Public Relations & Social Media Insight | Scoop.it

With the proliferation of technology, some people assume that writing proficiency is increasing and not diminishing. This isn't the case. One recent OECD study shows that despite having higher than average educational attainment, adults in the United States are below average in basic literacy.

How low? The United States ranked 16th out of 23 countries in literacy proficiency, with one in six adults scoring below level 2 (illiterate) on the literacy scale. Perhaps more troubling, college graduates demonstrate comparatively miserable scores. This means that degrees are beginning to create a meaningless expectation that graduates possess basic skill sets....

Jeff Domansky's insight:

Time to explode these writing myths says Rixh Becker.

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The Internet With A Human Face | Beyond Tellerrand 2014 Conference Talk

The Internet With A Human Face | Beyond Tellerrand 2014 Conference Talk | Public Relations & Social Media Insight | Scoop.it

Marc [Thiele] emailed me a few weeks ago to ask if I thought my talk would be appropriate to close the conference.


"Marc," I told him, "my talk is perfect for closing the conference! The first half is this incredibly dark rant about how the Internet is alienating and inhuman, how it's turning us all into lonely monsters.”


“But in the second half, I'll turn it around and present my vision of an alternative future. I'll get the audience fired up like a proper American motivational speaker. After the big finish, we'll burst out of the conference hall into the streets of Düsseldorf, hoist the black flag, and change the world.”


Marc said that sounded fine....

Jeff Domansky's insight:

This is a really inspiring presentation by Maciej Cegłowski. Highly recommended if you're hungry for ideas. 10/10

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You’re probably using the wrong dictionary « the jsomers.net blog

You’re probably using the wrong dictionary « the jsomers.net blog | Public Relations & Social Media Insight | Scoop.it

...Take a simple word, like “flash.” In all the dictionaries I’ve ever known, I would have never looked up that word. I’d've had no reason to — I already knew what it meant. But go look up “flash” in Webster’s (the edition I’m using is the 1913). The first thing you’ll notice is that the example sentences don’t sound like they came out of a DMV training manual (“the lights started flashing”) — they come from Milton and Shakespeare and Tennyson (“A thought flashed through me, which I clothed in act”).


You’ll find a sense of the word that is somehow more evocative than any you’ve seen. “2. To convey as by a flash… as, to flash a message along the wires; to flash conviction on the mind.” In the juxtaposition of those two examples — a message transmitted by wires; a feeling that comes suddenly to mind — is a beautiful analogy, worth dwelling on, and savoring. Listen to that phrase: “to flash conviction on the mind.” This is in a dictionary, for God’s sake....

Jeff Domansky's insight:

Toss out your old dictionary and try out the fabulous Webster's Revised Unabridged Dictionary, the bulk of which was the work of one man and was last revised in 1913.


Inspiring post by James Somers and recommended reading for writers and wordsmiths.  10/10

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What If Billboards Advertised Art Instead Of Stuff You Don't Need?

What If Billboards Advertised Art Instead Of Stuff You Don't Need? | Public Relations & Social Media Insight | Scoop.it

...If you happen to be on a road trip this August, driving down a highway through the middle of nowhere in North Dakota or New Mexico, you may suddenly see a giant modern painting at the side of the road in between fast food ads. In suburban malls, classic photographs will replace posters advertising movies or mobile phones. In cities, art will sprawled across buses and subway posters. All around the country, 50,000 billboards that normally try to sell something will be transformed into art.


Art Everywhere US is the American version of a project that began last summer in the U.K., where 22,000 billboards and poster sites were covered with British art. The event this year will be the largest outdoor art show that has ever happened....

Jeff Domansky's insight:

What a great project! The largest outdoor art show that has ever happened will roll out across the US this August. Watch for it, coming to a mall, roadside, or...

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malek's comment, May 28, 9:01 AM
will be kind to eyes
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I Tasted BBQ Sauce Made By IBM's Watson, And Loved It | Fast Company

I Tasted BBQ Sauce Made By IBM's Watson, And Loved It | Fast Company | Public Relations & Social Media Insight | Scoop.it

IBM sent me a bottle of BBQ sauce designed by Watson, so I ate it. My job is weird sometimes.


Yes, it’s THE Watson. The same computer that decimated Ken Jennings in Jeopardy has taken on an even greater challenge--what IBM calls cognitive computing, or put more simply, creativity. And what better arena to test creativity than the kitchen? After all, computers are good at math or whatever, but they can’t invent the next cronut or conceptualize the snack chip that will become a taco shell. They can’t stick a toilet plunger in a melted pile of brown birthday fondant like those bakers on reality TV--right?

Jeff Domansky's insight:

Mark Wilson tastes IBM's Watson-designed BBQ sauce. And loves it! Just in time for the weekend.

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