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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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"Rebranding" cartoon | Tom Fishburne: Marketoonist

"Rebranding" cartoon | Tom Fishburne: Marketoonist | Public Relations & Social Media Insight | Scoop.it

Brand teams are quick to rebrand when they hit a rough patch. But they sometimes forget that a brand is more than a company name, logo, tagline, or ad creative. And that a shiny new brand identity won’t automatically solve all of the problems of the business.


The marketing world is littered with failed rebranding initiatives (from the Gap to Tropicana) that illustrate one simple truth about branding. A company doesn’t own a brand. It’s consumers do. Giving a brand a new coat of paint (or dressing it in sheep's clothing) won’t change consumers feelings and expectations of a brand....

Jeff Domansky's insight:

Tom Fishburne, AKA @marketoonist reminds us what matters most about a brand in "Rebranding."

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Abbey Davis's curator insight, September 9, 2014 10:13 PM

This article makes a brilliant point, "A company doesn't own a brand, it's consumers do".

 

Companies which get caught up in the colour of their logo, or their witty company slogan will struggle to create a brand identity which portrays authenticity to consumers. Consumers will make up their own mind about a brand, and no fancy logo or slogan will have influence over that, it's the authenticity of the brand identity that consumers see. 


Consumer insight is the most valuable research marketers can have to understand what consumers really want and how consumers see their brand. In this article RadioShack uses valuable consumer insight to rebrand their company so they were inline with how valuable consumers saw them and this way they were able to deliver what their consumers wanted. 

Payton Cox's curator insight, September 29, 2014 6:41 PM

Companies often believe a new brand identity will automatically solve all of the problems of the business. Thats like putting a fresh coat of paint on a car with a broken radiator and thinking its fixed. This article raised a valid point "a company does not own a brand, consumers do". Consumer insight is the most valuable research marketers can have to understand what consumers really want and how consumers see their brand. It is important to engage consumers in the rebranding process.

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What's Up With That Trivago Guy? | Mashable

What's Up With That Trivago Guy? | Mashable | Public Relations & Social Media Insight | Scoop.it

What is so mesmerizing about the Trivago Guy?


One of the most unexpected marketing success stories in recent months has been the ascendance of Trivago, a Düsseldorf-based travel search engine.


Some data from researcher YouGov's BrandIndex shows Trivago has come out of nowhere to become as well-known among travelers as Priceline. Some 29% of 3,200 leisure travelers polled by YouGov recall seeing an ad for Trivago — the same amount as Priceline. Expedia got 19% in the same poll. Tripadvisor, which recently launched a $30 million ad campaign, went from 5% to 15%, which is about half of Trivago's score....

Jeff Domansky's insight:

It's a breakthrough campaign but nobody's quite sure why the pitch guy is working so well.

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Which of These 9 Misfires is Holding Your Brand Down?

There are nine strategic and tactical mistakes that can effectively kill any chance of brand elevation.


To have one of them uncorrected is bad. Three or four will drag your brand down and give your competition plenty of room to steal market share. Five or more of these is disastrous and will effectively kill your brand faster than a roomful of politicians. 


(The original draft of this list first appeared in one of my Fast Company blog posts, but I’ve updated it here to add that much more horsepower to the immediate usefulness of these nine points.)...

Jeff Domansky's insight:

David Brier writes: "Brand elevation is not a luxury, but a necessity in doing business today. Look at various business trends. Great is the new good. Here is how to shine."

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Make a Name for Yourself: 11 Personal Branding Power Tips | Social Media Today

Make a Name for Yourself: 11 Personal Branding Power Tips | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success.


You, my friend, are a brand.


A photographer. Life coach. Presentation expert. Alternative energy entrepreneur. Website developer. Skin care clinician. These are six simplified profiles of clients who have hired me recently to help them create more effective online marketing by developing their personal brand....


Via Russ Merz, Ph.D.
Jeff Domansky's insight:

Here's a look at the ins and outs of personal branding.

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Russ Merz, Ph.D.'s curator insight, July 27, 2014 3:34 PM

Great guidelines and links to information about #personalbranding.

Paulette Steele's curator insight, July 28, 2014 7:59 PM

Interesting comments about creating your own personal branding

Kathleen Smith's curator insight, September 24, 2014 12:08 AM

The author of this article has given 11 branding tips in terms of social media. He also refers to the personal branding experts and some helpful books that they wrote. 5 out of 11 tips are from Michael Hyatt's book called 'Platform'. This article is really helpful especially to start up bloggers or marketers trying to make a name for themselves or working for a company that is trying to build a brand.

Personal branding is merely a way of selling yourself, and it’s never been more important, thanks to social media.

Social media has given us a platform to broadcast our personal messaging to accomplish our goals. For professional purposes, we have LinkedIn to connect with others in our industry. For sharing with friends and family, there’s Facebook. Pinterest is where we show off our passions. Instagram is for visual self-expression. Lastly, Twitter is all of the above.

 

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10 Brands That Brilliantly Differentiated Themselves From the Competition

10 Brands That Brilliantly Differentiated Themselves From the Competition | Public Relations & Social Media Insight | Scoop.it

The brands that crush their competition are those who understanding that strategic branding goes much deeper than pretty visuals and responsive code. Branding is layered, sculpted, and tested.


To create a layered, brilliant, and competition-killing brand, three things must align.

  1. Understanding of your brand (internal beliefs and communications)
  2. Understanding of your best potential audience(s)
  3. Understanding and differentiating from your competition


Combined, these elements create brand magic. To see these three things in action, keep on reading. Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition....

Jeff Domansky's insight:

Check out these 10 smart brands.

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Evolving Stories from Marketed Communication To Co-Creation | THE SOCIAL CMO Blog

Evolving Stories from Marketed Communication To Co-Creation | THE SOCIAL CMO Blog | Public Relations & Social Media Insight | Scoop.it

THEME#7 OF POST SERIES ON HUMANIZING BRAND STORYTELLING


Not all brand stories are created equal. Nor do they have the same social value. The traditional process of brand storytelling that uses advertising, collateral, digital etc., is a process owned and led by a brand/business and their agency partners. Such forms of brand communication will usually attempt to talk “to” people through an out-bound (push) marketing approach (see Theme #2 regarding Mass Media Push).


Contrast this to brand stories born externally, crafted by people about brands, and in collaboration with brands. These stories are usually inspired by direct experiences, emotional connections, and engagement opportunities that allow people to be heard, and/or co-create directly with brands themselves. The outcomes are people-powered brand stories that represent a new form of value, or social currency.


As more than 80% of all online content is now user generated, the value of user generated brand stories will only grow exponentially. The social currency value of content will ultimately depend on the perceived authenticity of the story itself, and the share of human versus manufactured voice, within brand communication....

Jeff Domansky's insight:

In order to build social currency, brands need to embrace people-powered storytelling.

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What Does Your Logo Color Really Mean?

What Does Your Logo Color Really Mean? | Public Relations & Social Media Insight | Scoop.it

...Think of your brand’s logo like that crazy shirt. You want it to stick out in people's minds, allowing them to recall your brand later on.


Maybe it's something unique in your logo, or something awesome your brand has done. Either way, your logo should be front of mind for your audience, and associated with your brand and product.


Your logo says a lot about you, and can be very powerful. Have you ever wondered why Coca Cola rarely changes their famous red logo? Or why Pepsi spent a lot of money rebranding back in 2008? What about the highest valued brand in the world? Take a look at some of the most well known logos and brands in the world, researched and compiled by RubyMediaCorporation, and see what the hidden meaning behind each one is....

Jeff Domansky's insight:

Does the color of your logo portray your company's message? Check out these facts, trivia and stories about the best known logos in the world.

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Celebritize You's curator insight, April 10, 2014 12:22 PM

Your logo should stick out! Think of it like a crazy shirt, one that will stand out and stay in people's minds. 

george bernolli's curator insight, March 3, 8:18 PM

what else is a lie..

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12 Most Surprising Things Great Brands Do

12 Most Surprising Things Great Brands Do | Public Relations & Social Media Insight | Scoop.it

...Great brands, however, avoid this mistake by conceiving of their brands as strategic platforms. Their brands comprise the values and attributes that define and distinguish the value they deliver to people through entire customer experiences and the way they do business. They use their brands as management tools to fuel, align, and guide everything they do....

Jeff Domansky's insight:

What separates a great brand from the pack? Denise Yohn sheds some light on it.

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16 Humiliating and Hilarious Food and Drink Product Fails

16 Humiliating and Hilarious Food and Drink Product Fails | Public Relations & Social Media Insight | Scoop.it

From purple ketchup to baby food for adults, these brand extensions were nothing short of miserable failures.


Brand extensions, or when a company rolls out a new product that’s still connected to their core brand, are a mainstay of the food product industry. Most are well-thought-out, field tested, and happen to make a lot of sense: Oscar Mayer’s known for its lunch meat, so why not buy little rounds of their turkey, with cheese, crackers, a drink, and dessert, all packaged up in a tidy box? Lunchables were a hit when they were rolled out in 1988 for that very reason: it made sense, and parents trusted that the brand would be able to provide a decent, complete lunch for their kid.


However, while the brand extensions we’ll be taking a look at today might have made sense to some exhausted brand development executive somewhere, they certainly weren't hits with the general public....

Jeff Domansky's insight:

This belongs in the "What were they thinking?" marketing file. Enjoy!

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Why We Love Certain Brands by @DavidBrier

Why We Love Certain Brands by @DavidBrier | Public Relations & Social Media Insight | Scoop.it
Seth Godin wrote, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.”After all, there are brands we as consumers absolutely love. And there are brands we as consumers can’t stand.So what’s the difference between those we admire versus the ones we despise? And is there something we do to monitor the course our brand is taking in this battle between love and hate?...
Jeff Domansky's insight:
Why we love some and hate other brands?
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Gas caroline's curator insight, March 14, 2014 8:58 AM

Pourquoi il y a des marques que l'on aime et d'autres que l'on déteste ?

aanve's curator insight, March 15, 2014 12:14 AM

www.aanve.com

 

pulau seribu wisata's curator insight, March 16, 2014 11:06 PM

i like this

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Branding Strategy Insider | 6 Influencers Of Brand Prosperity

Branding Strategy Insider | 6 Influencers Of Brand Prosperity | Public Relations & Social Media Insight | Scoop.it

There’s an increasing temptation to see technology as the harbinger of hope and hazard.


... So what are the take-aways for strategists? How should we realistically plot futures for our brands that make sense now and yet make allowance for ideas and issues that are often founded but unproven.To me, brand prosperity depends on four actions:

1. Building and maintaining a purposeful, vigorous and curious, values based culture that is motivated to resist revergence.

2. Creating and implementing strategies that cement customer loyalty and generate areas of leadership. I say areas of leadership in the context of marketplaces because I don’t believe that a market leading brand needs to lead in every aspect of that market. It must however own the rights to a clear, sustainable and distinctive direction. “Own the rights” is not about IP. It’s about having permission from consumers to forge ahead with an idea and to take them on that journey.

3. Developing a flexible portfolio of strategies to address potential and actual competitor behavior across the four external forces (divergence, convergence, credence and re-emergence)

4. Funding research and development programs not just to develop product improvements but to look to prepare the brand to leverage emerging technologies and address pending issues in ways that correlate with the brand’s purpose.

Jeff Domansky's insight:

Recommended reading for branding and marketing strategists.

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Erica Huynh's curator insight, August 18, 2014 11:38 PM

Branding is not that easy. They can be influenced by other factors around them. Read this article here and you'll see. 

Suzie Cotterill's curator insight, September 25, 2014 1:01 AM

Brand prosperity can also be known as brand success, wealth or profitability. Mark Di Somma believes there are 6 different influences of creating a successful brand in business.

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Change This - A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today

Change This - A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today | Public Relations & Social Media Insight | Scoop.it

“Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do. Operationalizing their brands in this way produces results because companies aren’t simply expressing or marketing their brands—they’re using them to ignite their organizations and create real business value.


This manifesto highlights seventeen developments that are influencing brand-building today and what great brands are doing about them.”...

Jeff Domansky's insight:

Great reading for marketing, branding and PR pros.

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MediaPost Publications How User Reviews Are Gutting Brands

MediaPost Publications How User Reviews Are Gutting Brands | Public Relations & Social Media Insight | Scoop.it

...Q: In your new book, Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information  (HarperBusiness), you and co-author Emanuel Rosen say marketing needs a total overhaul. Can you explain?


A: For the first time in history, people can assess the absolute value of things they buy. User reviews, price comparison apps and other digital tools mean we can buy things based on almost perfect information, instead of irrational perception. So marketers need to understand what influences this shift in decision making...

Jeff Domansky's insight:

Here's a look at the impact of review sites and the challenges ahead for business

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TV Shows Are Now Blatantly Ads For Crap You Don't Need

TV Shows Are Now Blatantly Ads For Crap You Don't Need | Public Relations & Social Media Insight | Scoop.it

These days, we are constantly being sold products and experiences but now, companies are getting more trixsy.


...Over at AdWeek, David Gianatasio writes that advertising and television shows (and music videos) are getting more integrated by the day, especially since consumers are so good at tuning out what we don’t want to hear. When was the last time you clicked a banner ad or a sponsored tweet or Instagram post? Never, unless it was by accident and then you were pissed about the seconds you'd never get back.


In response, advertising agencies are finding new ways to woo us with funny commercials or, say, placing their products in the middle of Top Chef, instead of, say, having Halle Berry mention the brand name of her lipstick on the Today Show....

Jeff Domansky's insight:

Good snapshot of the trend to, ugh, intergrate advertising and programming.

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July 31st-MY BDAY! ¶'s curator insight, August 14, 2014 9:02 PM

It's not that this "improved" ad integration won't work. It will. What worries me is what we'll do next, when *this* stops working? Brand babies? ¶

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Here Are More Advertising Taglines. Do You Know the Brands? | AdWeek

Here Are More Advertising Taglines. Do You Know the Brands? | AdWeek | Public Relations & Social Media Insight | Scoop.it
You've logged countless hours on the Internet, in front of a television or just participating in society—absorbing ad messages wherever you go. Branding is everywhere, whether you like it or not. We descended upon the signage capital of the world, New York's Times Square, to test passersby on their knowledge of some of the more famous taglines in American culture. 

Take a look above, and see how they fared. And see how you'd do. Pop quiz, hot shot!...

Jeff Domansky's insight:

Fun test of your marketing smarts.

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Mae Combridge's curator insight, August 16, 2014 1:28 AM

I find this really interesting! Personally I don't really pay attention to advertisements but I do seem to remember the songs instead.

 

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Why your brand needs a style guide, and how to create one

Why your brand needs a style guide, and how to create one | Public Relations & Social Media Insight | Scoop.it

...Style guides can save you time, money, and tons of frustration down the road, making your marketing materials easier to maintain and create. Consider it like an extension of well-commented markup; it gives you instructions for exactly how things should be done, and sometimes even insight into why.


If you’re not convinced you need one for pretty much every brand or company you work with, or if you’re not sure how to create one, read on….

Jeff Domansky's insight:

Very useful blueprint to help marketers set up a brand style guide.

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Socially-M's curator insight, August 10, 2014 2:31 PM

We can help you with your style, look, feel and tone of voice.
#TellYourStory 

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The Golden Age Of Bullshit

The Golden Age Of Bullshit | Public Relations & Social Media Insight | Scoop.it

Bob ‘The Ad Contrarian’ Hoffman opened the 2014 ITV Spotlight Lecture last March – a debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands, to wit:

...there are people in our business who believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. they want to have ‘brand experiences’ and be ‘personally engaged with brands’.


These people actually believe this. You go to their Twitter profile: ‘I’m passionate about brands!’ You’re what? Dude, get a fucking girlfriend.


You’ll like Bob....

Jeff Domansky's insight:

Provocative.

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The 10 Most Influential Global Brands on LinkedIn

The 10 Most Influential Global Brands on LinkedIn | Public Relations & Social Media Insight | Scoop.it

As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.


...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.


What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices:

-  They continually update users on industry news.

-  They release new and engaging content tailored to specific audiences.

-  They add their voice to relevant conversations that their audiences care about....

Jeff Domansky's insight:

Great list of the 10 most influential global brands on LinkedIn. Recommended reading. 9/10

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Terry Corby's curator insight, June 20, 2014 9:02 AM

.. in case LinkedIn is part of your marketing push!

Wanda J. Barreto's curator insight, June 20, 2014 11:24 AM

Las 10 marcas marcas globales con mejor estrategia de contenido en LinkedIn. #contentstrategy #top10 #reputacion #reputación

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Beaconizing the Brand Experience | Brian Solis

Beaconizing the Brand Experience | Brian Solis | Public Relations & Social Media Insight | Scoop.it

...Millions are spent on content creation and propagation across many channels and media. Multi-channel marketing concepts can be fitted to this alternate use case by helping brand marketers understand the contribution of content investments to an engaged audience of individual consumers. It’s like placing iBeacons on branded content such that marketing spend can be optimized around the messaging that connects best with consumers. Metrics such as open rates and website visitor dwell times become indicators of content quality comparable on a relative basis.It takes a blend of informed creative brilliance and technology enablement to pull this off – key is informed.


To these ends, it’s essential to reign in the insights digital channels capture to fuel a profile of individual consumers that lives, grows, and evolves just like the person it describes. These insights help both agencies and brand marketers inform brand storytelling with knowledge of their consumers beyond superficial characteristics. In this way, you could say consumers help write the story....

Jeff Domansky's insight:

Brian Solis explores how content marketing is becoming a "beacon" for success in marketing.

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Develop Your Brand Voice: Three Keys to Killer Messaging | Marketing Profs

Develop Your Brand Voice: Three Keys to Killer Messaging | Marketing Profs | Public Relations & Social Media Insight | Scoop.it

...Brand is the story you tell and the position you occupy in people's minds. Do they file you under "high-end bespoke couture"—or "fast fashion?"


There are markets and target audiences for everything but it's your job as a business owner or marketing leader to be crystal clear about the image for which you're aiming and how that influences everything from pricing to distribution to customer experience to—yes—visual identity....

Jeff Domansky's insight:

Useful overview of branding and valuable tips on how to develop your key messaging.

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CIO White Paper: Boosting Brand Value with Social Media

CIO White Paper: Boosting Brand Value with Social Media | Public Relations & Social Media Insight | Scoop.it

As opportunities for dynamic dialogue between business and consumer have multiplied exponentially, organizations are pushing to find ways to engage and elevate their associative value. Brands that get it right go beyond appealing to material needs; they transcend the superficial back-and-forth to engage with audiences not just around what people seek in a material sense, but on a deeper and more personal level....

Jeff Domansky's insight:

Free white paper from CIO magazine is valuable reading for branding, marketing and business. Key takeaway? Digital business needs to move from meeting the "I want" to meeting the "I am" needs of customers.

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The Future of Media: 10 Trends

The Future of Media: 10 Trends | Public Relations & Social Media Insight | Scoop.it

2013 was full of key media milestones: The entry of successful entrepreneurs into the news business, the meteoric rise of BuzzFeed, and the re-emergence of long-form journalism.


We attended The Future of Media Conference at Stanford’s Graduate School of Business for the second year in a row to explore what’s happening in the media and what’s to come.The conference boasted a star-studded set of speakers, starting with media entrepreneur and explorer, Chas Edwards of Pop-Up Magazine and the much-awaited California Sunday, and closing with Todd Yellin, VP of Product Innovation at Netflix.


We share 10 takeaways from the day....

Jeff Domansky's insight:

10 media trends to keep an eye on if you're in marketing, branding, advertising and PR.

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Brands Aren’t Dying; Traditional Branding Is

Brands Aren’t Dying; Traditional Branding Is | Public Relations & Social Media Insight | Scoop.it

James Surowiecki's column in The New York last week, Twilight of the Brands, seemed to suggest that brands are dying. He argued that the usefulness of brands as decreased given that "consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.


"His observations about people’s orientation and decision-making are spot on – but I come to a different conclusion. Instead of seeing the current market environment as ushering in the “twilight” of brands, I view it as a call to arms. Brands and brand-building are more important now than ever before.I hold this different – and hopefully more instructive and insightful – perspective because I view a brand as far more than a label or logo. 


A brand is the bundle of values and attributes that define the unique value an organization delivers to customers and the unique way the organization operates. A brand is a strategic platform for managing and growing a business....

Jeff Domansky's insight:

Denise Lee Yohn shares an insightful look into branding trends and best practices in the new social and digital environment.

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William Hulbert's curator insight, November 5, 2014 8:15 PM

I felt that this article spoke to a lot of what Andy James said in class about the importance of branding in today's society. It begins by contradicting the idea that branding is dying by showcasing its vast importance. A company's brand is so much more than just a logo in today's society, and it is clear to see. It has become a strategy and belief system to train personnel to live and breathe, rather than just promote to increase volume of sales. Due to the availability of so much information, consumers are smart enough to see through a surface effort at branding. Thus, it is important to instill the ideas of the brand to the core of the company to show a customer that they do not just say it, they also show it.

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How Apple's Famous "I'm A Mac" Ads Branded Fanboys For Life

How Apple's Famous "I'm A Mac" Ads Branded Fanboys For Life | Public Relations & Social Media Insight | Scoop.it

Few ad campaigns in recent times have been as memorable as the "Hello, I'm a Mac, and I'm a PC" series from a few years back. The ads showed Justin Long as the hip embodiment of Mac users and John Hodgman as the stiff personification of PC folk. Never mind that Hodgman is unquestionably cooler than Long; the point of the ads presented viewers with a question put best by Seth Stevenson at Slate: "Would you rather be the laid-back young dude or the portly old dweeb"?

At its core, the campaign suggested that people who buy Macs have fundamentally different personalities than those who prefer PCs. But there's a long history of evidence failing to find any meaningful personality differences between users of competing brands. One review from the 1970s reported that the majority of studies revealed a weak connection between personality and consumer behavior at best, and in some cases none at all....

Jeff Domansky's insight:

This research study may surprise you if you remember the Mac vs PC ads that stopped running on TV more than five years ago. Has it been that long?

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Where Marketing Ends, Branding Begins

Where Marketing Ends, Branding Begins | Public Relations & Social Media Insight | Scoop.it

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?”


What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following:

● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design?

● Brand mentions, links, and social popularity – I have to be as visible online as possible, because this promotes brand recall

● SERPs visibility, ad campaigns, and other promotional efforts.


If you answered any of the above, then you’re looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they only scratch the surface of branding....

Jeff Domansky's insight:

Clayton Wood clears up some important misconceptions about branding and marketing. Recommended reading.

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Mathew Weir's curator insight, October 1, 2014 7:46 PM

This artical talks about the difference between marketing and branding.  People often think that branding involves logos, colour, links and promotional efforts and this is considered to be looking at branding the wrong way.  Branding is the culture itself, the message that permeates and rules all the process of your business.

Jeshneil Prasad's curator insight, October 2, 2014 8:36 PM

The article outlines the differences in branding and marketing and outlines the misconceptions people make about branding. As suggested branding is about the promotional activities that ensure when launching your products or services it is rather about the  message, voice, culture, and vision of your company and products.

Millie Watson's curator insight, October 7, 2014 8:32 PM

The article explores the differences and the common misconceptions between marketing and branding. 

Marketing advertising and other promotional activities main purpose is to communicate the brand personality and message. Where as branding is comprised of your personality, your voice and your message. Branding is essentially portraying traits of a person. This article gives an in-depth insight into the right way branding should be communicated. When put into the same category as marketing, this can often lead to unsuccessful branding.