Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Increase Your Authority with Evergreen Content

How to Increase Your Authority with Evergreen Content | Public Relations & Social Media Insight | Scoop.it

A great majority of the blog content you read, you never read again.


When was the last time you went back and soaked in the glory of this article about Craft-Toberfest? What is “Craft-Toberfest” anyhow? Does anyone care?


Ok I confess, the Craft-Toberfest piece is mine. It might not be the best example of a disposable post. Someone could come back to it next October. But by then there will be newer articles about Oktoberfest.


How about this – by the end of this article I’ll come back to it and we’ll see if it meets any evergreen qualifications....

Jeff Domansky's insight:

Evergreen content is timeless, which makes it the type of content people love to link to, share and go back to time and time again.

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Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates]

Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates] | Public Relations & Social Media Insight | Scoop.it

In order to arrange your design, you need a place to start. Backgrounds are the foundation of your graphics — it helps pave the path to forming a successful composition.


Textures and colors help create depth and contrast, allowing your graphics to stand out and get noticed. Well composed images can help create space for you to overlay text, while visually communicating your message at the same time.


Using a background can help give your designs more context and provide a visual element to help support your content.


Bonus: We’ve designed most of the images in this article as templates for you to personalize! To use them for your own stuff, just click them and they’ll be ready to edit in your Canva account (No Canva? It’s free!). 

Jeff Domansky's insight:

Blogging or designing visuals? Learn these background design tips to make your message pop.

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rodrick rajive lal's curator insight, April 25, 11:10 PM
The post contains some interesting design tips on working with backgrounds with some ready-to-use templates thrown in!
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13 New Tools to Outsource Your Content Creation in 2016 - Jeffbullas's Blog

13 New Tools to Outsource Your Content Creation in 2016 - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.

Conversely, freelancers are only paid for the work they do.

This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.

This makes outsourcing extremely flexible, which is a huge win for small businesses.

But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.

Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).

Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...

Jeff Domansky's insight:

Here are some surprising tools to help you manage your content creation inside and outside.

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Xtel's curator insight, April 18, 2:51 AM
Labour market is changing very fast. 
Finding on the (e) market tools enabling to manage outsourcing in a flexible way is the sign....
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How to Fall in Love With Writing Again

How to Fall in Love With Writing Again | Public Relations & Social Media Insight | Scoop.it

After a while, you get sick and tired of writing. You just want to quit. Is it that notorious condition known as writer’s block? It could be, but in many cases it’s a little bit different.


There are a few things going on:You’re bored with what you’re writing about. Boredom kills affection.You’ve exhausted your creative energy. Creativity, like a muscle, has its limits. Push it too hard, and it caves in.You need something more challenging. Lack of challenge -- goals, vision, perspective -- leads to disillusionment.


You need some fresh experiences. Fresh experiences will give you a fresh perspective.It’s time to figure out how to get your brain back on task. How do you get past the drudgery and enjoy writing again? Let's talk through a few tips....

Jeff Domansky's insight:

Suffering from writer's block? Feeling uninspired? Check out Neil Patel's five tips for moving past the drudgery to enjoy writing again.

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20 Hot Tips On How To Write the Perfect Pitch

20 Hot Tips On How To Write the Perfect Pitch | Public Relations & Social Media Insight | Scoop.it

Raise your hand if you want to know a perfect method of landing a guest post, article, or even the perfect job.


If you know how to write the perfect pitch, you’re on the path to success.


It took me a while to realize that I’m really good at writing pitches. I don’t think I’ve ever had a guest proposal refused.


And of course, I’ve received hundreds of guest proposals here at WritetoDone. Some great and many abysmal. So I know a thing or two about writing pitches.


The key to a successful pitch is honesty and respect. With your pitch, you are building a bridge to another human being. And that bridge can only carry weight if it’s built with integrity....

Jeff Domansky's insight:

Want to know how to write the perfect pitch? We've found it in this post by Mary Jaksch! Recommended reading.  9/10

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Marc Kneepkens's curator insight, April 5, 2:23 PM

Whether you #pitch a client, an investor, or a crowd, there are simple guidelines on how to do it right.

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Why Audiences Only Accept Remarkable Content | SEJ

Why Audiences Only Accept Remarkable Content | SEJ | Public Relations & Social Media Insight | Scoop.it

According to a Vcloudnews infographic, the numbers are dramatic:

  • 2,500,000,000,000,000,000 (2.5 quintillion) bytes of data are created daily
  • 90% of all the data in the world was created in the last two years
  • 4.6 billion pieces of content are produced daily

 

We’ve reached the point where people won’t even consider accepting meaningful, specific information unless we are careful with how it is delivered. There’s an exception when it comes to mindless entertainment online, but since you’re reading this article, I suppose you’re not interested in the mysterious success of cat videos—so we’ll be talking about documented content....

Jeff Domansky's insight:

Razvan Gavrillas looks at the challenge of creating remarkable content  that gets seen online.

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Sebastián Muñoz's curator insight, March 30, 4:21 AM

Razvan Gavrillas looks at the challenge of creating remarkable content  that gets seen online.

Ethan Hawke's curator insight, March 30, 4:49 AM

Razvan Gavrillas looks at the challenge of creating remarkable content  that gets seen online.

Antonio Ormachea's curator insight, April 1, 12:03 PM

Razvan Gavrillas looks at the challenge of creating remarkable content  that gets seen online.

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Why You Need to Write More Controversial Content - The Blog Herald

Why You Need to Write More Controversial Content - The Blog Herald | Public Relations & Social Media Insight | Scoop.it

You’ve probably heard the idea that controversy sells, but at the same time, controversy is scary. Branching out with a new idea or polarizing opinion makes your brand vulnerable, and runs you the risk of alienating a major section of your audience. However, there’s a distinct advantage and an enormous value to producing controversial content, especially when compared to the alternative—without controversy, you’re either sitting on the fence, or telling audiences what they already know.


The fact is, most brands could stand to offer more controversial content. Let’s take a look at the why and how....

Jeff Domansky's insight:

I guess if everybody wrote controversial content there wouldn't be any distinction or novelty with controversial content would there? Anyhow, something to consider when you're getting stuck with your blogging.

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Antonio Ormachea's curator insight, March 26, 12:16 PM

I guess if everybody wrote controversial content there wouldn't be any distinction or novelty with controversial content would there? Anyhow, something to consider when you're getting stuck with your blogging.

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Lessons learned while deleting blog posts - 274 of them!

Lessons learned while deleting blog posts - 274 of them! | Public Relations & Social Media Insight | Scoop.it

After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. So I started at the beginning of the {grow} timeline and began deleting blog posts. Hundreds of them.


When the dust had cleared, I had trashed 274 blog posts.In most cases, I had not seen these old posts for six or seven years. Re-living those early days of my social media journey — and the re-invention of a career — was an emotional and illuminating experience. Here are a few observations and lessons I learned....

Jeff Domansky's insight:

Deleting blog posts forced Mark Schaefer to figure out what has changed on his blog and why. A thoughtful post from a thoughtful blogger.

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Marc Wachtfogel, PhD's curator insight, March 15, 6:29 AM

Deleting blog posts forced Mark Schaefer to figure out what has changed on his blog and why. A thoughtful post from a thoughtful blogger.

Kate Marsh's curator insight, March 15, 10:08 AM

Deleting blog posts forced Mark Schaefer to figure out what has changed on his blog and why. A thoughtful post from a thoughtful blogger.

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What Does It Take to Get Massive Social Shares? 4 Qualities to Give Your Next Blog Post Wings

What Does It Take to Get Massive Social Shares? 4 Qualities to Give Your Next Blog Post Wings | Public Relations & Social Media Insight | Scoop.it
The way that we create and promote content is constantly evolving. Certain marketing activities catch on and become popular, while others fade away.

I’m sure you’ve seen some posts that generated thousands of social shares and thought, “but I can write better content.” Well, maybe.

 

But does it really matter? The truth is that you need to learn what makes some posts more successful than others – why some pieces of content survive the test of time, while others quickly fade away. Let’s look at the 4 ingredients that you need to infuse into your next blog post so that it can generate massive social shares

Jeff Domansky's insight:

Neil Patel shares four valuable qualities your next blog post needs to go viral.

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Antonio Ormachea's curator insight, March 9, 7:08 AM

Neil Patel shares four valuable qualities your next blog post needs to go viral.

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The Ultimate Guide to Writing Epic Content That Will Go Viral

The Ultimate Guide to Writing Epic Content That Will Go Viral | Public Relations & Social Media Insight | Scoop.it

In order to increase organic traffic, acquire more leads, and grow revenue, you need to continually produce quality content.


Data from DemandGen Report shows that 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.


Whether you’re a B2B or B2C marketer, you know that “good” content isn’t enough to grow your business. You have to go way beyond “good.” You have to make your readers’ lives better in some way. In short, you need to “create epic content.”...

Jeff Domansky's insight:

Neil Patel shares tips on epic content. Recommended reading. 9/10

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Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer)

Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer) | Public Relations & Social Media Insight | Scoop.it

You want authority, qualified traffic, relevant links, motivated leads and sales in your business. Well, guest blogging can give you all of these and so much more.


I’ve tried many different inbound marketing strategies, but guest blogging has remained my most treasured tool. QuickSprout wouldn’t have been as successful as it’s become if I’d neglected guest blogging.


You could say it’s the heartbeat of my digital business.


According to HubSpot, inbound marketing tactics (e.g., guest blogging) don’t just help you drive traffic to your site, but can also increase your revenue.

Jeff Domansky's insight:

Neil Patel proves guest blogging delivers leads.

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Marco Favero's curator insight, February 16, 2:12 AM

aggiungi la tua intuizione ...

Gonzalo Moreno's curator insight, February 16, 6:47 AM

I have a very good friend who became a GUEST BLOGGER for a Brand of products for celiacs just a week ago. Here is what she can do for the Brand!

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The Sharing Age

The Sharing Age | Public Relations & Social Media Insight | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....

Jeff Domansky's insight:

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

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