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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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The Social C-Suite: Let's Get Real | Social Media Today

The Social C-Suite: Let's Get Real | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Sometimes the hype of social media outstrips common sense. This is one of those times.


There seems to be a growing amount of buzz and attention about creating a “social enterprise.” This is a good thing. Complicated, but good.


But somehow in this same conversation there is this expectation that the CEO, CMO, and other executives should blog and tweet. This was the topic of a lively debate with some friends at SXSW recently and it was heated enough that I thought that perhaps this is an issue for some readers too....

Jeff Domansky's insight:

Should your CEO tweet? Probably not says Mark Schaefer..

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Latest Trends in Headline Creation and Their Success | QuickSprout

Latest Trends in Headline Creation and Their Success | QuickSprout | Public Relations & Social Media Insight | Scoop.it

No matter what kind of a website you have, the one thing that is always true is that your headlines are really important. Headlines affect things like user engagement, readability, conversions, SEO, social sharing, and even click-throughs.


80% of people will read a headline, but only 20% of people will read the article. Whether or not you snag that extra 80% depends on the magnetism of your headline.A really good headline can spike your traffic by 500%....

Jeff Domansky's insight:

Neil Patel's post is like a mini-PhD in headline writing . Recommended reading. 9/10

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New Research Study Breaks Down "The Perfect Profile Photo"

New Research Study Breaks Down "The Perfect Profile Photo" | Public Relations & Social Media Insight | Scoop.it

The perfect profile photo for professionals, is revealed by PhotoFeeler's first major research study.


Profile photos are so essential to modern communication that a good one's become a basic necessity. And that couldn't be truer than for those of us whose professional lives are tied to social media profiles.


That's why we at PhotoFeeler decided to set our first major study on the goal of targeting just a few, over-arching guidelines.That is, we asked ourselves— if we set aside characteristics like gender, age, and physical traits, to focus only on what we can easily control— what elements reliably produce a better professional headshot photo (for use on LinkedIn, Facebook, Twitter, etc.)?...

Jeff Domansky's insight:

Really useful tips on what the perfect profile photo looks like.

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10 ways to make your content stand out | Mark Schaefer

10 ways to make your content stand out | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

As more and more companies produce content, the less visible yours will become. Try some of these tactics to keep your organization's information front and center.


I wrote about a third factor—the development of advanced content filters—as another issue that will make it harder for our content to emerge as signals instead of noise.


My conclusion was that these pressures are bound to thin the herd. Content marketing as we know it will not be a sustainable strategy for some businesses, and it will become more difficult and expensive for almost all of us. I concluded the article with a tantalizing question: How can we win in this environment?....

Jeff Domansky's insight:

Mark Schaefer's recipe for "content shock"? "Be. More. Human." I like that a lot.

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5 Most Successful Female Bloggers In 2014 | Mashable

5 Most Successful Female Bloggers In 2014 | Mashable | Public Relations & Social Media Insight | Scoop.it

It’s always gratifying to see women succeed in the world of blogging when far too many males seem to garner attention in this business category. Yes, blogging really has become big business for both genders where big money is being made.


And just because a blog is written by a particular gender doesn’t mean it can’t be read and enjoyed by everybody.Take a look at these great women, female bloggers, from last year who turned their blogs into major enterprises full of entertaining content anyone can learn from...

Jeff Domansky's insight:

Great bloggers, lots of lessons and inspiration.

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This Is The Secret Ingredient of Content Marketing | Jay Baer

This Is The Secret Ingredient of Content Marketing | Jay Baer | Public Relations & Social Media Insight | Scoop.it

Contented marketing success isn't really about marketing at all. It's about courage.


I believe these things:

- The best content is content that people cherish, not content that people tolerate.

- The best content is content that people want, not content that companies think they need.

- The best content is content so useful that people would pay for it if you asked them to do so.

- The best content is a Youtility....

Jeff Domansky's insight:

Jay Baer offers some inspiration and some courage to motivate you to do your most inspiring content marketing work.

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A Step By Step Guide to Make Your Blog Popular

A Step By Step Guide to Make Your Blog Popular | Public Relations & Social Media Insight | Scoop.it

Who else wants to build a popular and profitable blog or website? Here’s a step by step guide by money making expert Anil Agarwal on building a better blog.


So who else wants to make their blogs and websites popular? Hands down, almost everyone is trying to get attention in this lousy blogosphere. If you are a new blogger it might be bit hard for you to get more shares, comments and links to your posts.


But when you gain connections and start knowing other people, it becomes easy for you to make your blog popular. The key here is to be consistent with your efforts and don’t give up too soon.Here is the detailed guide on (I must say an easy step by step guide) on making your blog popular and profitable....

Jeff Domansky's insight:

Really useful blogging tips and tactics.

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Content is Bigger than Google | Valeria Maltoni

Content is Bigger than Google | Valeria Maltoni | Public Relations & Social Media Insight | Scoop.it

...We are way past the one thing solution -- optimizing to the search engine. Even in social networks we are getting to the (saturation) point, needing social or native ads just to be discoverable. 


It will need to be a combination of things: both/and.


Consider this: Better is more


When your content has depth to it, both in format, functionality, and the quality of your writing, it goes from unremarkable to worth reading. You're not a bookmark or a destination yet, just worth reading, or scanning as it may be....

Jeff Domansky's insight:

Recommended  reading from Valeria Maltoni where she looks at the challenge of producing better content and not relying only on Google for SEO.

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How to Select the Perfect Image for Your Next Blog Post

How to Select the Perfect Image for Your Next Blog Post | Public Relations & Social Media Insight | Scoop.it
Believe it or not, when it comes to blog content, there's a science to image selection. Here's how to choose a perfect, well-optimized image for every post.
Jeff Domansky's insight:

Nice basic photo tips and resources for bloggers, web content.

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Free Technology for Teachers: 5 Ideas for Teaching With Comics and 5 Free Online Tools for Creating Them

Free Technology for Teachers: 5 Ideas for Teaching With Comics and 5 Free Online Tools for Creating Them | Public Relations & Social Media Insight | Scoop.it

I've been thinking about comic strip creation tools quite a bit lately so I decided to share a handful of ideas for teaching with comics and the online tools that students can use to create them.

Jeff Domansky's insight:

The value for PR, content pros and marketing in this post is the list of five cartoon creation tools. Very creative, very cool.

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Jeff Domansky's curator insight, March 9, 3:15 PM

Richard Byrne's tools or teachers work for PR, content and marketing pros too.

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The world's largest photo service just made its pictures free to use

The world's largest photo service just made its pictures free to use | Public Relations & Social Media Insight | Scoop.it

If you go to the Getty Images website, you'll see millions of images, all watermarked. There are more than a hundred years of photography here, from FDR on the campaign trail to last Sunday's Oscars, all stamped with the same transparent square placard reminding you that you don't own the rights. If you want Getty to take off the watermark, you'll have to pay for it.


"OUR CONTENT WAS EVERYWHERE ALREADY.


"Starting now, that's going to change. Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page. For a small-scale WordPress blog with no photo budget, this looks an awful lot like free stock imagery....

Jeff Domansky's insight:

This is great news for bloggers with no budget. If you're willing to embed a photo with a caption credit, Getty Images are free to use.

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Attention K-Mart Bloggers: Great Storytelling Alone Won’t Build an Audience

Attention K-Mart Bloggers: Great Storytelling Alone Won’t Build an Audience | Public Relations & Social Media Insight | Scoop.it

No blogger, including me, wants to toil in obscurity

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Those of us who work under the marketing umbrella adhere to this twist on the “Field of Dreams” adage, “If you build it, people won’t necessarily come.”


It’s now time for an update with a fresh wrinkle...

Jeff Domansky's insight:

Lou Hoffman offers a big blogging lesson: amplification.  

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Do You Know How to Create and Use Punchy Sound Bites? | Get In Front Communications

Do You Know How to Create and Use Punchy Sound Bites? | Get In Front Communications | Public Relations & Social Media Insight | Scoop.it

Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less.


Sound bites have typically been associated with political speeches and the subsequent ‘confusion’ (allegedly) created by reporters who have irresponsibly taken things out of context

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A sound bite or quote is the short tight combination of words that hits your message home....


Today, we depend on sound bites because of the dwindling attention span of our society. Too often, 140 characters are too many.


Below are five ways to recognize valuable snippets and sound bites so your communication pops:...

Jeff Domansky's insight:

Susan Young shows how to communicate more powerfully using sound bites.

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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | Public Relations & Social Media Insight | Scoop.it

Take a look at some blog post title A/B test results, and what the takeaways are for your own title brainstorms.


I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web. Having experimented with this over the past several months, I've been able to collect data on the clickthrough rates of different title variations for the same blog posts. (What a great way to do A/B testing on your blog post titles!)


So, let's dive into the insights from this data, and see how you can use it to construct your most clickable blog post titles yet....

Jeff Domansky's insight:

You'll be blogging better with these tips from Sarah Goliger.

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Therese Torris's curator insight, April 9, 12:43 AM

pratical advice from HubSpot

laura mata's curator insight, April 9, 7:32 AM

11 resultados basado en Test A/B sobre el éxito en los títulos de los blogs, pequeñas diferencias que provocan grandes resultados http://bit.ly/OD4XNe ;


 

Jennifer Palmer Farrington's curator insight, April 11, 6:57 AM

Take a look at what other topics are trending and see what information and helpful tips you can provide.

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5 Types of Blog Posts That People Want to Read

5 Types of Blog Posts That People Want to Read | Public Relations & Social Media Insight | Scoop.it

...Point being, it's not always the subject of your blog post, but rather the execution that encourages people to read it, share it, and engage with it.


While there are a ton of other formats to choose from, we've chosen the top 5 that have been proven to work for us time and time again.We've found that when it comes to these 5 types of blog posts, people love them, people read them, and people actually benefit from them....

Jeff Domansky's insight:

Practical list of blog post types you can use for your own inspiration.

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Laura Avila's curator insight, April 1, 6:49 AM

Quick ways to better your blogging.

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25 Retail Blogs Every Small Business Entrepreneur Should Be Reading | Shopify

25 Retail Blogs Every Small Business Entrepreneur Should Be Reading | Shopify | Public Relations & Social Media Insight | Scoop.it

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community. Small and boutique retailers have their work cut out for them when it comes to staying in business. There's a lot they need to know, and a lot that they need to take action on. Whether it's the latest trends in omni-channel retail, engaging their most loyal customers over social media, or understanding the way technology and mobile are revolutionizing how they accept payments.


Which is why I've taken the liberty of assembling the top 25 blogs that every small retailer needs to read and subscribe to if they want to stay ahead of the curve and thrive when it comes to selling in person...

Jeff Domansky's insight:

Shopify points out 25 interesting retail blogs.

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How We Research: A Look Inside the Buffer Blog Process

How We Research: A Look Inside the Buffer Blog Process | Public Relations & Social Media Insight | Scoop.it

There's no magic bullet when it comes to blog post research, but a few tips and tools can make the process easier. Here's how we research at Buffer.

Jeff Domansky's insight:

Belle Beth Cooper shares research basics and writing tips for blog posts. 

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12 ways to automate and systemise 95% of your blog promotion strategy | Econsultancy

12 ways to automate and systemise 95% of your blog promotion strategy | Econsultancy | Public Relations & Social Media Insight | Scoop.it
Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don’t have a six or seven figure audience to send their content out to.Below are some of the tactics and techniques that I’ve experimented with over the past few years to try and systemise aspects of blog promotion...
Jeff Domansky's insight:
Smart blogging tips from Econsultancy.
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19 Apps and Tools To Help You Create Better Content

19 Apps and Tools To Help You Create Better Content | Public Relations & Social Media Insight | Scoop.it

Content is key for any website. Quality content however can seem daunting, is often expensive, and can be cumbersome if you are creating it yourself. Thankfully there are a number of tools and apps out there can can help you create high-quality content....

Jeff Domansky's insight:

These are just excellent tools to enhance your blogging and content marketing. Recommended reading.  9/10

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20 Powerful Ideas for Creating and Marketing Your EBook - Jeffbullas's Blog

20 Powerful Ideas for Creating and Marketing Your EBook - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

The increase in ebook sales is a disruptive trend that can’t be ignored and traditional publishers are racing to adapt. Figures from Yahoo indicate that ebook sales rose by over 4,400% from $68 million to $3 billion between 2008 and 2012 which is 25-30% of all book sales. But that is only the sales data from the big publishers.It’s bigger than that....

Jeff Domansky's insight:

Jeff Bullas looks at the disruption by ebooks to the publishing industry and also shares 20 useful tips for producing and marketing your ebook.

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6 Tactics That Turn a Blog Into a Business Engine | Copyblogger

6 Tactics That Turn a Blog Into a Business Engine | Copyblogger | Public Relations & Social Media Insight | Scoop.it

XgSomewhere, a business owner is writing a blog post.


She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.


Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.


This is the legend of the lone blogger who climbs the mountain of success one post at a time.


I’m not going to debunk this story.


Crafting amazing content is still critical to building a modern business. But buried in this story is the assumption that a blog is all you need to succeed....

Jeff Domansky's insight:

Six tactics for a successful content marketing campaign. When used, your blog becomes an engine that powers your business.

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Stephen King Creates a List of 96 Books for Aspiring Writers to Read

Stephen King Creates a List of 96 Books for Aspiring Writers to Read | Public Relations & Social Media Insight | Scoop.it

...Below, we’ve excerpted twenty good reads he recommends for budding writers. These are books, King writes, that directly inspired him: “In some way or other, I suspect each book in the list had an influence on the books I wrote.”


To the writer, he says, “a good many of these might show you some new ways of  doing your work.” And for the reader? “They’re apt to entertain you. They certainly entertained me.”..

Jeff Domansky's insight:

Stephen King's list of must-read books for writers is a must-read. Highly recommended. 9/10

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Nevermore Sithole's curator insight, March 11, 11:39 PM
Stephen King Creates a List of 96 Books for Aspiring Writers to Read
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One Word That Immediately Kills Your Credibility | TIME

One Word That Immediately Kills Your Credibility  | TIME | Public Relations & Social Media Insight | Scoop.it

Never say it again, if you can help it.I have watched more salespeople and companies pitch their ideas over the years than I care to count. And during thousands of interviews with consumers about how they use different products and services and respond to marketing messages, I have honed the craft of ferreting out telltale signs of lies and omissions.


From that experience, I am going to let you in on a little secret about a word you should stop using immediately. It is...

Jeff Domansky's insight:

Marketing, blogging, PR and crisis PR pros take note. This word was a surprise.

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Brainstorm Better Blog Topics With These 5 Resources

Brainstorm Better Blog Topics With These 5 Resources | Public Relations & Social Media Insight | Scoop.it

...Whether you like it or not, you're not going anywhere fast with a bone-dry blog topic reserve. At best, you're looking at a few frustrated hours filled with hair pulling, beard stroking, and pencil tapping. This is writer's block at it's finest.


But it doesn't have to be this way. The next time you feel a topic drought setting in, start devising a plan for how you're going to overcome it before it consumes your writing process entirely. I'm not asking you to pull ideas out of thin air, but rather check out these 5 resources. I've got a feeling they'll help ease blog topic brainstorming a little....

Jeff Domansky's insight:

Kickstart your blogging brainstorming with these tips from @Impactbnd.

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How To Revive Old Blog Content

How To Revive Old Blog Content | Public Relations & Social Media Insight | Scoop.it

If you’ve been blogging for a while, even if it’s just once a week, it won’t take long to accumulate an archive of “old content.” Some of the content will be great at bringing in traffic from Google Search and links on other websites and regular social media shares, but what about the rest?If you have old articles on your site which you think should be bringing in more traffic than they are, this post is for you...

Jeff Domansky's insight:

I liked this blogging strategy from Mike Alton. Really practical and a great way to recover your blogging investment.

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