Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Cannes "Future Lions" Winning Ideas Are A Glimpse At Advertising To Come

Cannes "Future Lions" Winning Ideas Are A Glimpse At Advertising To Come | Public Relations & Social Media Insight | Scoop.it

Some pundits say the advertising industry is in big trouble, its business model is broken, the "big idea" is dead, it can’t do tech and so on. There is no shortage of pessimism and, it has to be said, some of it is valid. The days of an award-laden creative chief ensconced in his (always, his) corner office overseeing a couple of 60-second blockbuster TV ads per year, costing the client millions, are more or less over. It's no secret that the industry has struggled to adapt quickly enough to the changing world.

But if the excellence of the ideas that took the 2016 Future Lions, the Cannes Lions Advertising Festival's student awards, is anything to go by, hope is at hand.

The Future Lions began in 2006 and is a collaboration between the Festival and agency AKQA. Anyone in full-time education may enter and this year, more than 1,900 students from 69 countries did....

Jeff Domansky's insight:

Creativity is alive and well in the student "Future Lions" awards at Cannes.

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Magazines Show Highest Return On Ad Spend

Magazines Show Highest Return On Ad Spend | Public Relations & Social Media Insight | Scoop.it

According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the highest return on advertising spend (ROAS), with an average return of $3.94 for every dollar spent on advertising.

The study, which was presented today at the Advertising Research Foundation Audience Measurement 2016 conference, revealed the next closest media platform is display advertising with a ROAS of $2.63.

“Over the past year, there has been a preponderance of evidence to prove the effectiveness of print advertising and the power of magazine media to both tell and sell,” stated Linda Thomas Brooks, president and chief executive officers of MPA – The Association of Magazine Media....  

Jeff Domansky's insight:

This study confirms the obvious. magazines are very well targeted, create an attractive environment for both readers and advertisers, and if your product is appropriate, the return is strong.

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The future of retargeting

The future of retargeting | Public Relations & Social Media Insight | Scoop.it

If you think the way that retargeting ads follow consumers around the internet is a little creepy, just wait. Retargeting is only getting warmed up.


We’re all used to seeing ads for products that we’ve browsed online suddenly pop up ad infinitim on every other site we visit. Retargeting ads are 76% more likely to be clicked than regular display ads. But advertisers are increasingly able to use behavior in one channel to drive a marketing message in another.


No longer limited to siloes, retargeting increasingly spans desktop, mobile, and apps. There is even some retargeting experimentation integrating mobile with offline out-of-home billboards....

Jeff Domansky's insight:

Tom Fishburne has a fun take on retargeting.

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This Study Shows Publishers Actually Lose Money Running Bad Ads

This Study Shows Publishers Actually Lose Money Running Bad Ads | Public Relations & Social Media Insight | Scoop.it

A friend shares a great article with you. Intrigued by the headline, you click, excited to read something smart, pithy, nuanced. But then something happens—you’re bombarded by ads. Perhaps it’s a small sidebar video that automatically plays with sound, maybe a blinking neon sign that floats around the browser taunting you. How rude, right? So rude, in fact, that it makes you want to close the tab before you reach the second sentence of the actual article.

For anyone who regularly reads the internet, this pattern is far too common. Users are expected to dodge ads just to get the content they want to read or watch. Publishers probably hate it, too, but they have to serve the ads. It’s supposed to be the cost of doing business.

But according to a new study published in the Journal of Marketing Research, such intrusive advertising may actually be bad for business....

Jeff Domansky's insight:

Bad ads actually lose money says this Journal of Marketing Research report.

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Carl's Jr. Is Getting Mocked for Having Todd Gurley Bite Into a Blatantly CGI Burger

Carl's Jr. Is Getting Mocked for Having Todd Gurley Bite Into a Blatantly CGI Burger | Public Relations & Social Media Insight | Scoop.it

Is Todd Gurley actually vegetarian?

 

You have to wonder after watching this Carl's Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California Classic Double Cheeseburger, but it's blatantly obvious that the burger isn't real—it's a digitally inserted photo that isn't fooling anyone.

Check out the YouTube comments—almost every one is mocking. "That CGI burger is as inflated as your prices," says one. Says another: "Feel free to send me some burgers at my email. Thank you. Also save them in photoshop so I can eat them at a higher res! Thanks!"


The ad has 92 likes and 700 dislikes on YouTube, as of this writing....

Jeff Domansky's insight:

Carl's virtual burger ad gets virtual laughter online. Maybe there is no such thing as bad publicity in this case?

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Digital giants tighten their grip on top media owner ranking - ZenithOptimedia

Digital giants tighten their grip on top media owner ranking - ZenithOptimedia | Public Relations & Social Media Insight | Scoop.it

The Top Thirty Global Media Owners report is a unique ranking of the world’s largest media companies by media revenue, as estimated by Zenith. The report was launched in 2007 and was last published by Zenith in 2015. Zenith defines media revenue as all revenue deriving from businesses that support advertising, to determine which companies are most important for the marketing industry.*
 
There are four media giants among the top 30 global media owners – Facebook, Baidu, Yahoo and Microsoft – and all have risen up the ranking this year. Facebook has moved up from 10th place last year to 5th place this year; Baidu has moved up from 14th to 9th; Yahoo from 18th to 15th; and Microsoft from 21st to 17th. Facebook is the fastest-growing media owner in our top 30, with media revenues up 65% on last year. Baidu is second-fastest (up by 52%) and Alphabet is third (up by 17%).
 
Between them, the five digital giants generated US$88bn in media revenue, which is 34% of all the revenues generated by our top 30 companies, and represents 65% of the entire global internet advertising market. Their collective dominance of digital advertising means that these five companies have captured most of the gains from its rapid growth.

 

Digital adspend has grown at an average of 18% a year for the past five years, driven by the spread of mobile technology, the rise of social media and online video, and improved advertising technology, such as programmatic buying and local real-time search. Adspend across all other media has grown by just 0.6% a year....

Jeff Domansky's insight:

Talk about global domination. The big five generated $88 billion in revenue.

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Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Why Samsung Turned a Russian Building Into a Massive Digital Billboard | Public Relations & Social Media Insight | Scoop.it

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe.


This week, the brand installed a massive 80-by-40 meter digital billboard onto the side of a building that runs alongside the Volokolamsk highway in Sokol, Russia that plays up the size of the Galaxy S7 Edge phone, which has a 5.5-inch screen and weighs roughly 5.54 ounces. To compare, Apple's iPhone 6S has a 4.7-inch screen and clocks in at 5.04 ounces....

Jeff Domansky's insight:

Another very creative promotion from Russia with Samsung.

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Antonio Ormachea's curator insight, June 2, 10:11 AM
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Who (dis)likes advertising the most?

Who (dis)likes advertising the most? | Public Relations & Social Media Insight | Scoop.it

American adults are more apt to generally dislike (61%) than like (34%) advertising, according to arecent YouGov study [pdf]. In fact, intense dislike (“dislike a lot”) outweighs liking advertising “a lot” by an almost 6-to-1 margin (28% vs. 5%) among the 1,000 adults surveyed. However, some groups have a more positive view of advertising’s likability than others.


The study breaks down its results by demographic group. Some key highlights from those results follow.

Jeff Domansky's insight:

Statista tells us who dislikes ads the most.

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rodrick rajive lal's curator insight, June 3, 3:09 AM
Advertisements tend to be disruptive in many instances, It is not just advertisements of beauty products that interrupt your viewing of a favourite serial or movie , but also those nasty pop ups that refuse to go while surfing the net for important information. While it is true that we can not do without advertisemets because they provide financial support however, we need to find ways to incorporate them in such a way so as to make them less disruptive! The number of American adults who dislike advertisemets is greater than those who tolerate them according to this write up!
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These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around | Public Relations & Social Media Insight | Scoop.it
Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brand Cornetto. 


The marketer, which tends to advertise around themes of teen love, created special rings that connect to streaming apps, and use near field communications to block access to TV shows you both watch unless your partner is nearby—thus putting an end to sneaking around with services like Netflix while feigning fidelity. 

 

A two-minute video explains the concept, and illustrates the dangers of cheating—reaching its high point when one young woman pretends, in brilliantly unconvincing fashion, that she hasn't seen the episode she's watching with her boyfriend.

The idea of rings that forcibly prevent viewers from such dalliances is so silly and au courant that it almost doesn't matter that the details of its functionality aren't entirely ironed out....

Jeff Domansky's insight:

A little Friday fun.

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