Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Make Every Piece of Content SEO Friendly

How to Make Every Piece of Content SEO Friendly | Public Relations & Social Media Insight | Scoop.it

One such advance in Google’s algorithm was the Panda update in 2011. Moz describes it:

Once (Google’s) computers could accurately predict what the humans would judge a low quality site, the algorithm was introduced across millions of sites spanning the Internet. The end result was a seismic shift that rearranged over 20% of all of Google’s search results.


In other words, SEO isn’t as much about title tags, H1s, and keywords as it is about how awesome your content is.


Let’s circle back around to the question. How do you make every piece of content SEO friendly?


The big answer: You make it user friendly....

Jeff Domansky's insight:

If you focus on SEO, your rankings suffer. Focus on the element valued most by search engines and you’ll see the difference. – Content Marketing Institute

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How Storytelling and PR contribute to SEO | Lou Hoffman

How Storytelling and PR contribute to SEO | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

Yet, the publications serving the SEO community consistently cover storytelling and other topics associated with PR. Culling four of the top SEO publications, Search Engine Journal, The Moz Blog, Marketing Land and Search Engine Watch, I’ve captured a cross section of stories from the past year that bring storytelling and/or PR to the forefront.

Jeff Domansky's insight:

Lou Hoffman says PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.”

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How to Teach Yourself SEO in 30 Days

How to Teach Yourself SEO in 30 Days | Public Relations & Social Media Insight | Scoop.it

Search engine optimization is complicated.

For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. 

However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns.

So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts. While this post won't turn you into an SEO pro overnight, we promise it's full of resources that will make your life as a digital marketer just a little bit easier.

Let's get started. ...

Jeff Domansky's insight:

Useful resource for learning how to do SEO.

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Claude Maran - Webmarketer's curator insight, October 16, 2015 8:46 AM

ajouter votre perspicacité ...

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How to Optimize Your Social Profiles for Search

How to Optimize Your Social Profiles for Search | Public Relations & Social Media Insight | Scoop.it
Have you thought about optimizing your social accounts for search?Do you know where to use keywords in your social profiles?In social media, there are two search engines you have to optimize for: the search function within each social network and Google search.In this article you’ll discover where to use keywords in your social profiles and pages so you are found when people search....
Jeff Domansky's insight:
This article shows where to use keywords to optimize your social profiles for search.
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Marco Favero's curator insight, September 4, 2015 6:52 AM

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donhornsby's curator insight, September 4, 2015 10:01 AM

A nice run down of what you need to do to optimize your social media profiles.

 

(From the article): The takeaways for keyword optimization with social profiles and pages are as follows. If you can get your keyword or phrase in your profile or page name, it will help itrank best in keyword searches on Google and within the social network search itself. But ultimately, the name of your profile or page should be focused on branding for your business name.

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5 Modern Keyword Research Methods to Uncover Hidden Gems

5 Modern Keyword Research Methods to Uncover Hidden Gems | Public Relations & Social Media Insight | Scoop.it

The good news is that the keyword planner only shows a very small portion of keywords you can target.


If you can find “hidden” keywords that have a decent search volume, but less competition, your organic search traffic will grow rapidly.


I’m going to walk you through 5 modern keyword research methods that you can use to uncover keywords that haven’t been targeted by hundreds or thousands of your competitors. ...

Jeff Domansky's insight:

All content campaigns begin with the same thing: keyword research. Neil Patel shows how to do keyword research quickly and effectively.

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13 Efficient Link Building Strategies for Busy Marketers

13 Efficient Link Building Strategies for Busy Marketers | Public Relations & Social Media Insight | Scoop.it
In the past, link building was based on quantity, not quality. But today, it’s a different ball game.


If you’re a busy marketer, you have to understand that you can’t create incoming links instantly. It’s a gradual process.


The pages where you build links – specifically the quality and authority of those pages – play a key role in determining your position in the search engines.


This is where blogging comes in. When you blog consistently, you’ll get 434% more indexed pages, and your inbound links grow by 97%.

Beyond blogging, there are other proven ways to build the best links.
I’ll show you 13 of these foolproof tactics that you can put to work today. They’re especially helpful for busy marketers who want to stay productive.... 

Jeff Domansky's insight:

Neil Patel offers 13 smart link building tactics.

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The 5 Types of Content That Attract the Most Backlinks | Neil Patel

The 5 Types of Content That Attract the Most Backlinks | Neil Patel | Public Relations & Social Media Insight | Scoop.it

One of the most common and important goals of content is to attract links. Links are still a major part of SEO and probably will be for the foreseeable future.


Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site. Get enough quality links, and you’ll be getting tens of thousands of organic search engine visitors a month to your site.


That’s what I have for you today: a guide to the 5 best types of content that can attract not only a good quantity of links, but also high quality links. ...

Jeff Domansky's insight:

Sound content marketing advice from Neil Patel.

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Janice Tomich's curator insight, August 7, 2015 10:34 AM

Sound content marketing advice from Neil Patel.

Antonio Ormachea's curator insight, August 10, 2015 11:58 AM

Sound content marketing advice from Neil Patel.

Thorsten Strauss's curator insight, September 24, 2015 7:50 AM

best practice: back links

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How Do You Rank on Google?

How Do You Rank on Google? | Public Relations & Social Media Insight | Scoop.it

Google's algorithms are better-focused than ever, according to a new study from Searchmetrics.


In its fourth annual Google ranking factors study, the enterprise platform looked at the top 30 search results for 10,000 keywords and 300,000 websites on Google. According to Marcus Tober, founder and chief technology officer at Searchmetrics, the findings simply confirm the current trends.


"Understanding user intention and creating unique, relevant content is more vital than ever before," Tober says. "It is also visible that backlinks are continuing to decrease in relevance. Looking ahead, as the proportion of search queries from mobile  devices continues to grow, it will be interesting to see what effect this has on the rankings.


"Some factors Searchmetrics saw positively affecting the rankings include mobile-friendliness; social signals, such as Facebook likes and Tweets; and backlinks, though the latter will likely decrease in importance. The study focuses on three other main areas...

Jeff Domansky's insight:

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.

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massimo facchinetti's curator insight, August 1, 2015 2:33 AM

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.

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2015 Online Marketing Industry Survey

2015 Online Marketing Industry Survey | Public Relations & Social Media Insight | Scoop.it

Let's dig in. Almost half (49%) of our 2015 respondents involved in search marketing were in-house marketers. In-house teams still tend to be small – 71% of our in-house marketers reported only 1-3 people in their company being involved in search marketing at least quarter-time. These teams do have substantial influence, though, with 86% reporting that they were involved in purchasing decisions.


Agency search marketers reported larger teams and more diverse responsibilities. More than one-third (36%) of agency marketers in our survey reported working with more than 20 clients in the previous year. Agencies covered a wide range of services, with the top 5 being...

Jeff Domansky's insight:

Social marketing survey highlights trends.

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socialmediacombo's curator insight, July 30, 2015 10:01 AM

Social marketing survey highlights trends.

Luigi Cangiano's curator insight, July 30, 2015 11:56 AM

Social marketing survey highlights trends.

ana spireanu's curator insight, August 2, 2015 5:44 AM

Social marketing survey highlights trends.

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How SEO is Stealing PR Business : A Case Study

How SEO is Stealing PR Business : A Case Study | Public Relations & Social Media Insight | Scoop.it

By adding in the content part of their offering they make an excellent case to the client for having an ongoing billable relationship rather than simply overhauling the SEO as a one-off project and then moving on.


But it means an SEO agency is getting work which might otherwise have gone to a communications or marketing company. This is the heart of the issue....

Jeff Domansky's insight:

Paul Sutton highlights an interesting dilemma and PR case study where the SEO industry is making a real effort to take a slice of the PR pie. In this case study, one comms professional reveals how she's fighting for her life.

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Marco Favero's curator insight, July 23, 2015 6:44 AM

aggiungere la vostra comprensione ...

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9 Important SEO Lessons from Old School PR - SEMrush Blog

9 Important SEO Lessons from Old School PR - SEMrush Blog | Public Relations & Social Media Insight | Scoop.it

The advancement of SEO has been influenced by a number of different things, from social media to content marketing. In fact, it’s as if all marketing practices mixed together yield great SEO.


When you have a collection of best practices, you can learn a lot from the older practices that led to this point. The same is true with SEO.SEO isn’t just a modern practice. You can learn a lot about it from the histories of advertising, copywriting, word-of-mouth, print marketing – even old school press relations. Here are a few lessons today’s SEOs can learn from the PR execs of old....

Jeff Domansky's insight:

Good post on the evolution of PR and SEO and how they can work together well.

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Marco Favero's curator insight, June 18, 2015 7:58 AM

aggiungi la tua intuizione ...

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Google: More Searches on Mobile than on Desktop - SEMrush

Google: More Searches on Mobile than on Desktop - SEMrush | Public Relations & Social Media Insight | Scoop.it

According to Google executive Jerry Dischler, searches via mobile devices now outnumber those on desktops and laptops in 10 countries. Those 10 countries include the US and Japan, though Dischler declined to name the other eight. There is nothing surprising about this as the demise of desktop search has been predicted for years.


Google’s Response to the Rise of Mobile Search


Mobile devices have smaller screens, which provide advertisers with less room for keyword-based ads. People who are searching on mobile devices are also usually on the go, which means that they often do not have a lot of time to spend searching for the things that they need. The result is that many of Google’s latest innovations have to do with speeding up the search experience.


In addition to this, users are spending more time in apps than they are in search engines; this is another reason why Google wants to provide them with faster answers to their mobile searches. According to Google’s Blog, consumers have higher expectations than ever and they want everything right and “right away.” The result is that marketers have to answer their needs immediately no matter where they are....

Jeff Domansky's insight:

Google’s latest changes to its AdWords system offers users information on items they are considering rather than links.

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Visual History of Google Algorithm Updates

Visual History of Google Algorithm Updates | Public Relations & Social Media Insight | Scoop.it
Curious how the latest change stacks up against previous Google algorithm changes? To give you a snapshot of all of the major changes that Google has implemented over the years, we teamed up with Moz to create the infographic below.
Jeff Domansky's insight:
See how Google's major algorithm changes have impacted SEO over the years.
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MarTech Landscape: What Is Local Marketing Automation Software?

MarTech Landscape: What Is Local Marketing Automation Software? | Public Relations & Social Media Insight | Scoop.it

Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple locations. Corporate managers want centralized control while combining brand consistency with geo-specific local messaging. Imagine being the brand manager, checking addresses and phone numbers for hundreds of retail stores or monitoring social media comments at the local level. Each location is its own business, but it’s not.

Thankfully, there is software that can automate many of the tasks involved in marketing at the local level....

Jeff Domansky's insight:

According to Barry Levine, local marketing can be enhanced with effective use of automation tools. 

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Why Google Rewards Re-Publishing - Whiteboard Friday

Why Google Rewards Re-Publishing - Whiteboard Friday | Public Relations & Social Media Insight | Scoop.it

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about republishing and why Google rewards republishing so much. I think this is actually an underutilized tactic in SEO and in content creation. We have this idea that we make our content checklist, and we say, "All right, these are the topics I need to cover. These are the keywords I'm targeting, and this is the audience I'm trying to reach."

Then once you create that piece of content, you kind of go, "All right, let's see how it does." Then, however it does, you kind of go, "Okay, let's try and make the next piece better. We already took our shot at that piece of content."

But that does not have to be how it is. Google actually rewards republishing. So do, by the way, audiences. If a piece of content is a hit or if you're sure that a piece of content could be a hit, or that an audience would appreciate and enjoy it, I guarantee they're going to appreciate and enjoy it if you update that piece of content or produce something better on that topic....

Jeff Domansky's insight:

Underutilized SEO strategy worth a look.

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