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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Here’s How to Unlock The PR Value of Integrated Communications

Here’s How to Unlock The PR Value of Integrated Communications | Public Relations & Social Media Insight | Scoop.it

While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process.


At our recent PR Agency Elite Luncheon, PR News spoke with Lia LoBello, a management supervisor at Peppercomm, which captured the Elite Award for Integrated Communications. LoBello shared a few tips on how PR execs can maximize integrated communications.


LoBello said that Peppercomm’s motto, “Listen, Engage, Repeat,” is the agency’s driving force behind working with other marketing disciplines. She added that in order to demonstrate their value, PR execs need a “deep understanding” of myriad marketing disciplines and should help decide how melding the various marketing channels together will create the best go-to-market strategy.


In helping to create integrated-marketing plans, PR agencies also need to take a “deep dive” into social media, LoBello said. “You need to take a hard look at all of the social channels,” she said. “Using Instagram may require a different approach” than Facebook or Twitter, for example. You have to match each social channel, if it’s appropriate for the campaign, with the ultimate goals of the client....

Jeff Domansky's insight:

Agencies need to get more social. And how!

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Peter Wilkinson www.peter.uk.com's curator insight, September 21, 2013 3:40 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Jared Hill's curator insight, September 23, 2013 1:50 PM

Highly useful information to have in regards to marketing, as well as other perspectives of PR

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The Pillars of Influence and How to Activate Cause and Effect - Brian Solis

The Pillars of Influence and How to Activate Cause and Effect - Brian Solis | Public Relations & Social Media Insight | Scoop.it

Whether we agree with them in principle or not, the topic of digital influence is only becoming more influential. Almost anyone with a social media profile is already indexed in at least one of the many vendors on the scene today. Consumers are trying to figure out what it means. Brands are realizing the promise of connecting to connected consumers. Advertising and PR agencies are spending budget against it. So what is influence and what does it really mean?


Right now, there are more questions and theories than answers. Like some relationships in Facebook, it’s complicated. But, I can tell you what it is not. Influence is not popularity and popularity is not influence. It’s so much more than that.Since 2009, I’ve studied the influence landscape. After a few years and a few dozen articles on the subject, I concentrated my focus on developing a comprehensive report to take a deep dive into all things influence. One year later, I’m proud to publish my first report as part of the Altimeter Group, “The Rise of Digital Influence.”...

Jeff Domansky's insight:

Revisiting Brian Solis's "influence" post... 

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momblogger's curator insight, August 1, 2013 9:35 AM

Digital Influence is one of the hottest trends in social media and it is also one of the least understood.

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Fri SM & PR Picks: Content Marketing Bonus | The PR Coach

Fri SM & PR Picks: Content Marketing Bonus | The PR Coach | Public Relations & Social Media Insight | Scoop.it
Best social media, PR & content marketing picks


It's Friday and the best social media and PR picks are in. We've got a great lineup of irresistible highlights from the PR Coach Twitter feed.


This week, it seemed to be all about content marketing. Everyone’s talking about it. So we’ve got a bonus – a special collection of ten of the best insights into content marketing to share with you....

Jeff Domansky's insight:

Here are The PR Coach's best Friday social media and PR Picks including a focus on content marketing. 

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Qantas Reverts to Caveman Social Media Strategy | The PR Coach

Qantas Reverts to Caveman Social Media Strategy | The PR Coach | Public Relations & Social Media Insight | Scoop.it

News today from down under that Qantas Airways is closing its Twitter PR account.

 

What are they thinking?

 

This is like going back to the media relations days of the caveman.

 

Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it’s online newsroom to deliver the news.

Jeff Domansky's insight:

Qantas dropped its Twitter news account, making a very curious statement about its social media strategies. It also raises the question of mixing marketing and news in potential crises in the future.

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[RECAP] 5 Roads to Social PR ROI via @WildfireApps | Social PR Chat

[RECAP] 5 Roads to Social PR ROI via @WildfireApps | Social PR Chat | Public Relations & Social Media Insight | Scoop.it

It’s a 5 Step Program. Brands flip out, sober up and discover Social PR ROI. Control Freaks and Social PR Alert: You have officially lost control of your brand message. But have you also lost control of how customers perceive your brand? The good news is “no” but not without a high level strategy to guide your social efforts.

 

A new report by The Wildfire by Google Team — The Road to ROI – Building a Strategy for Social Marketing Success outlines five initiatives smart organizations small and large can use to build a strategy that will can rein in some of the madness that is the social web and make you a social star!....

Jeff Domansky's insight:

Social media needed to drive you crazy. This five step recovery program will help you get better results from your social media efforts.

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4 Tips For Building A Strong Facebook Brand Page

4 Tips For Building A Strong Facebook Brand Page | Public Relations & Social Media Insight | Scoop.it

...The business side of Facebook boomed in the personality of a Facebook brand page. This serves as the go-to social marketing move for every brand out there, no matter how big or small. Imagine posting your latest marketing pitch in real time and being able to target your consumers by using insight provided on your Facebook brand page.

 

I recently watched a tutorial video from Hootsuite that featured Jason Li. It was all about how you can build a strong, effective Facebook brand page. Let me share with you the things I learned after watching this video. These four steps may sound cliche to some people, but as the old saying goes “the simplest answer is usually the right one.” Allow me to discuss this briefly. I would love to hear your suggestions for building a strong Facebook brand page....

Jeff Domansky's insight:

If you want to build a strong, effective Facebook brand page, these 4 tips can help.

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Native Advertising: Marketing Flop or Marketing Future?

Native Advertising: Marketing Flop or Marketing Future? | Public Relations & Social Media Insight | Scoop.it

A form of advertising that is so tightly interwoven within the site it’s being promoted on that customers can’t tell that it’s advertising.

 

Pop quiz: Can you spot the native advertising on BuzzFeed’s homepage?

 

If you answered “all of it,” you’d be exactly right. The entire front page, seemingly devoted to Instagrammers you should be following, actually is a huge advertisement for Samsung cameras. Surprised? Shocked? Amused? Betrayed?

 

All of these emotions are felt by viewers when they realize they’ve been fed advertising in what they thought was an article purely devoted to entertainment or getting more out of a photography hobby.

 

Native ads don’t yet have a clear definition, but at their simplest, they are a form of advertising that is so tightly interwoven within the site it’s being promoted on that customers can’t tell that it’s advertising. Different technologies have tried to paint native ads under names like sponsored listings, promoted posts, or online advertorials, but there are some definite differences....

Jeff Domansky's insight:

Native advertising presents a whole new set of challenges for marketers and the public.

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Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not | Heidi Cohen

Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.

 

These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process.


The University of Massachusetts Dartmouth research, entitled "2012 Inc 500 Social Media Settles In" reveals that Inc 500 companies continue to blog at greater rates than their Fortune 500 peers. In 2012, 44% of the Inc 500 had a corporate blog, an increase of 7% from 2011. By contrast, 28% of the Fortune 500 had a blog in 2012. While this is an increase of 5% from 2011, the Fortune 500’s blogging rate still lags that of the Inc 500....

Jeff Domansky's insight:

Agile companies seem to "get" social media and the power of business blogging...

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So you think you need a social strategy? Sure, but that’s just part of it | memeburn

So you think you need a social strategy? Sure, but that’s just part of it | memeburn | Public Relations & Social Media Insight | Scoop.it

In 2012 there was a mad rush from companies to understand the value of social in all its complexities. What could social media do? What value could it provide? How could the company engage with its users? As a result there have been numerous traditional agencies suddenly becoming digital marketing specialists and providing their clients with complete social strategies.

 

There have been promises of guaranteed followers, likes and shares which may or may not have been achieved. There was (and still is) so much jargon that many businesses were sucked into the social media marketing black hole. Please note that many of those were successful and marketing teams breathed a sigh of relief as Directors, CEOs and other high-ranking officials nodded their heads in appreciation of the high number of followers, likes and shares.

 

However, unlike their marketing counter parts, these high rankers have a goal that must be met – ROI. Return on investment is difficult to measure from a social media perspective. What is the value of a like, follow or share? Can it be equated to the lowest possible sale value of a single unit of product? No – because for every 10 likes only one user purchased the product! This is just an example, but remains true in essence....

Jeff Domansky's insight:

Do you know your ROS - return on social?

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Generating Leads With LinkedIn: What You Need to Know | Social Media Examiner

Generating Leads With LinkedIn: What You Need to Know | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you wondering how you can use LinkedIn to generate quality leads? To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.

 

Stephanie Sammons blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking...

Jeff Domansky's insight:

Useful LinkedIn tips.

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How Puppies and Kittens Can Save Your Social Media Strategy | Forbes

How Puppies and Kittens Can Save Your Social Media Strategy | Forbes | Public Relations & Social Media Insight | Scoop.it

In the social media workshops and trainings I facilitate, one of the most frequent questions I get is: What kinds of things really get a lot of attention on social media? Or, the dreaded: How can I make my posts “go viral?” These questions are especially difficult for folks working in advocacy fields, where updates and news aren’t always rosy pictures, or captivating soundbites. They see a funny video go by, and they sigh, “But how can we do that?”

First, you’ll have to start chanting one of the mantras that I put forth in my classes: Social media tools are not communications tools. They are relationship management tools.

 

It’s time for us to talk about the Ladder of Engagement. This diagram (via Beth Kanter) could also be titled, “How Relationships Evolve Online.”...

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Iterations: Inception, Courtesy of Public Relations | TechCrunch

Iterations: Inception, Courtesy of Public Relations | TechCrunch | Public Relations & Social Media Insight | Scoop.it

...Why, then, does PR still exert power in a world we were are constantly told it’s *all* about engineering, product, and design?


Let me count the ways. The current pace at which new companies form or launch makes it difficult for the crowd to sort these signals properly, and makes it difficult for tech reporters (hence, Techmeme) and investors (hence, AngelList) to keep tabs on ones that (may) matter. This pace creates enough noise to sometimes positively impact efforts around fundraising, recruiting, or partnerships. Engaging in PR, then, merits serious consideration. However, early-stage tech startups aren’t often keen to hire non-technical folks with PR-like experience to join their teams full-time, so engaging with an agency on a retainer-basis — while not cheap — becomes a viable option. To boot, many of the best VC firms funding these startups also invest in their own PR because it’s critical to their business in today’s climate, so why shouldn’t portfolio companies do the same?

 

It’s easy to stop here and proclaim it’s all about “product, product, and product,” and to blame the PR firms and professionals, but that would be a lazy and misguided conclusion. For many startups, PR definitely has a seat at the table. PR firms aren’t to blame. The fact is, there is real economic demand directly from entrepreneurs and investors for their expertise, so we must then ask, “Why is there demand to begin with?”...

Jeff Domansky's insight:

Interesting view of PR from Techcrunch.

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54 Free Social Media Monitoring Tools [Update2012] | DreamGrow

54 Free Social Media Monitoring Tools [Update2012] | DreamGrow | Public Relations & Social Media Insight | Scoop.it

If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services.

 

I have collected 54 free social media monitoring tools.In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go...

Jeff Domansky's insight:

Great list of social media tools.

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The who’s who of who’s running social media for America’s top companies

The who’s who of who’s running social media for America’s top companies | Public Relations & Social Media Insight | Scoop.it

...showcase–those who are doing the hard work to integrate social media into some of America’s bigger companies. And then I got to thinking–there really is no list of these people anywhere.


Oh sure, there are Twitter lists here and there. Jeremiah Owyang has his list of social media new hires (and the last time he posted it was April 7). But, I really haven’t seen a good list of corporate social media leaders anywhere.


Probably with good reason. These folks are in high demand. Any such list would be pretty valuable to recruiters and agencies/companies (insert Arik evil laugh here). So, I thought, why not create one? Or, at least START to create one.

Jeff Domansky's insight:

Who's on first... in social media...Great list from @ArikHansen and lots more potential follows in comments.

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The Kiss and Slap of Blog Syndication - Business 2 Community

The Kiss and Slap of Blog Syndication - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

As with many social media marketing practices, blog syndication is an effective tool but has the potential to result in certain disadvantages as well. The main aim should be based on finding a balance between the pros and cons and assess the potential positive impact of blog syndication on your overall blogging strategy....

Jeff Domansky's insight:

this post balances the pros and cons of syndicated blogging. Worth reading for serious individual and corporate bloggers.

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10 LinkedIn Features to Grow Your Business

10 LinkedIn Features to Grow Your Business | Public Relations & Social Media Insight | Scoop.it
LinkedIn may not be the most exciting or fun social network out there, but it’s an amazing tool for businesses – if you master it and make full use of its features you can really help your business in the long run. I personally use LinkedIn quite often for business reasons (what else, after all?) and I found it has lots of amazing benefits. LinkedIn is great for: - Networking - Lead generation - Promotional purposes (paid and un-paid) The trick with LinkedIn is to know all the little secrets so you can make full use of the popular social network. It has lots of interesting features that not everybody knows about and they launch new ones at a very rapid rate, probably due to their perpetually increasing number of users, so it can be very hard to keep up and know which features to use to get the most out of LinkedIn. This has been bugging me lately so I decided to make a to-the-point list with LinkedIn’s most relevant features for businesses....
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Six Hashtag Tools For Twitter Marketing | Business 2 Community

Six Hashtag Tools For Twitter Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
If you already know your hashtags, great. Use them. If you have an event or brand tag that is relevant to what you’re sharing, use it. To reach beyond your followers, you’ll want to take your topic and search hashtags that have gone out with the topic word(s). Six social media tools provide for this....
Jeff Domansky's insight:

A couple of these tools were new to me.

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LinkedIn Improves Its Search | Mashable

LinkedIn Improves Its Search | Mashable | Public Relations & Social Media Insight | Scoop.it

Following in the footsteps of Facebook, which recently overhauled its search, LinkedIn on Monday announced a revamped search with auto-complete, suggested searches and other enhancements. The search is now streamlined as well, so you no longer need to search for companies, people and jobs separately. "Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies," LinkedIn's blog explained. Among the new features...

Jeff Domansky's insight:

Overdue, but welcome...

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A Simple Tool That Makes Bloggers Drool | Forbes

A Simple Tool That Makes Bloggers Drool | Forbes | Public Relations & Social Media Insight | Scoop.it

Retailers, take heed. This new trend in content marketing could make a big difference for your business. If you spend any time on Pinterest, you’ll quickly become aware that color boards are the hottest trend. If you spend any time on Pinterest, you’ll quickly become aware that color boards are the hottest trend. In my experience they do well on Facebook, too!

 

A recent Saint Patrick’s Day Wedding Inspiration board that we posted on www.greenbrideguide.com got 173 likes and 15 shares within hours of posting. Our color board on Chevron Wedding Details got 172 likes and 15 shares. In general, our color board posts are outperforming our single image posts by a factor of 10x or more!...

Jeff Domansky's insight:

Interesting possibilities for content marketing and PR.

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Twitter Chats for Public Relations & Marketing | Cisionblog

Twitter Chats for Public Relations & Marketing | Cisionblog | Public Relations & Social Media Insight | Scoop.it

A list of PR & Marketing chats on Twitter that can help you meet new people and hone your craft!

 

It has been about six months since our last roundup of PR & Marketing chats on Twitter and it’s time for an update! Industry Twitter chats serve as a source of information, inspiration and brainstorming, and also a place to meet new people in the field.

 

We have added some additional chats since our last roundup and if there are any we missed, be sure to leave us a note in the comments...-

Jeff Domansky's insight:

Nice update to a useful resource from Cision...

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Business Blog Post Ideas and Planning | Soshable

Business Blog Post Ideas and Planning | Soshable | Public Relations & Social Media Insight | Scoop.it

In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a business blog, you have the freedom to pull from the ultimate content resource – the internet.

What most perceive as writer’s block in the world of business blogging is actually the brain’s way of saying that you don’t want to write at this moment. Get over it.

 

With that all out of the way, it’s time to look at some different types of blog posts that can be categorized into a proper plan. This plan can be an editorial calendar, a series of reminders in Outlook, or a notepad on your desk where you jot down your ideas. We’ll get into planning in a moment, but first let’s look at some of the ideas themselves.,,,

Jeff Domansky's insight:

A little blogging inspiration from JD Rucker.

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50 Social Media Case Studies You Need To Bookmark | SimplyZesty

50 Social Media Case Studies You Need To Bookmark | SimplyZesty | Public Relations & Social Media Insight | Scoop.it

With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use....

Jeff Domansky's insight:

Wow! What a resource for social media case studies. 

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Hamid Ahmad's curator insight, March 3, 2013 12:36 AM

Explore Business Strategies through social media, they are here to stay....

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Global brands 'strike a pose' on Instagram: Social marketing's next star?

Global brands 'strike a pose' on Instagram: Social marketing's next star? | Public Relations & Social Media Insight | Scoop.it

Social media marketing requires businesses to remain up to date with the latest platforms, and Instagram makes a case for widespread adoption. Social media marketing evolves as companies embrace new networks that prove to generate conversions and business for brands.

 

In 2012, Pinterest marketing went through its coming of age, outpacing many other networks in terms of growth, referral traffic and adoption. Pinterest continues to expand and add new features to its ever-adapting interface, but the service is no longer the social-media newcomer – that prize goes to Instagram. Of course, the picture-sharing network has been around for a few years now, but businesses have just caught on to Instagram’s content marketing benefits.

 

With more than 90 million monthly active users uploading approximately 40 million photos per day, Instagram has already been adopted by 59 percent of the world’s top brands. In Simply Measured’s latest report on Instagram’s growth, the source notes strong audience growth for major brands and a wider gap for those who haven’t created an account yet.

 

Since the last report in November 2012, Instagram grew 9 percent. More, Instagram accounts with more than 10,000 followers grew 6 percent since November 2012, and profiles with 20,000 plus followers grew a percentage point in the same time period. As for brands with more than 100,000 followers, they experienced a 2 percent growth between November 2012 and February 2013....

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Science reveals what really increases Twitter followers | Poynter

Science reveals what really increases Twitter followers | Poynter | Public Relations & Social Media Insight | Scoop.it

The world of science has some new advice for people who want to increase their Twitter following, and it may sound something your mother used to say: If you don’t have anything nice to tweet, don’t tweet at all.

 

“Expressing negative sentiments in tweets is the second most harmful factor to growing a Twitter audience,” say researchers from the Georgia Institute of Technology. They speculate about why: “This might be because Twitter is a medium dominated by very weak social ties, and negative sentiment from strangers may be unpleasant or uncomfortable for a potential new follower to see.”...

Jeff Domansky's insight:

Valuable insight and guidance for tweeters...

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Tom Fair's comment, February 26, 2013 9:26 PM
I'm glad someone is approaching this issue with a scientific mindset. This is good work!
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6 Tips on How to Use Twitter's New Vine Video App for Marketing | Jeffbullas's Blog

6 Tips on How to Use Twitter's New Vine Video App for Marketing | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
How could you use Vine for marketing?

Viddy thinks that 15 seconds is the right length for a video short message while Vine has chosen 6 seconds. Maybe there is some science behind both but let’s look at some possible ideas for marketing with a short video.

 

Here are 6 ideas...

Jeff Domansky's insight:

Great suggestions for Vine from Jeff Bullas.

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