Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Tried and Tested Lessons on Growing a LinkedIn Group

5 Tried and Tested Lessons on Growing a LinkedIn Group | Public Relations & Social Media Insight | Scoop.it

When it comes to growing a business using LinkedIn, many have had success with creating their own LinkedIn groups.


Yet as with nearly everything on the internet, rarely does the saying ‘build it and they will come’ apply to LinkedIn groups.


The reality, is that you need to know how to set up and market your LinkedIn group, if you want it to thrive. In this article, we’re going to take a look at how you can do just that....

Jeff Domansky's insight:

Sound advice from Neil Patel on building effective LinkedIn groups for business growth.

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Marco Favero's curator insight, October 9, 2015 3:12 AM

aggiungere la vostra comprensione ...

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How to Create The Perfect LinkedIn Company Page

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.


To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....

Jeff Domansky's insight:

Really practical tips to create an effect of LinkedIn company page.

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Debi Slaver's curator insight, September 23, 2015 2:51 PM

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

Marco Favero's curator insight, September 29, 2015 9:51 AM

aggiungere la vostra comprensione ...

Jon Turino's curator insight, September 30, 2015 4:28 PM

Great advice here.

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The Sophisticated Guide to Marketing on LinkedIn

The Sophisticated Guide to Marketing on LinkedIn | Public Relations & Social Media Insight | Scoop.it

The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.


The Definitive Guide for Marketing on LinkedIn.


Get ready to take your marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue with products that impact every stage of your funnel. Download our guide and discover....

Jeff Domansky's insight:

You don't often come across a free social marketing resource that's this good! The Definitive Guide for Marketing on LinkedIn eBook is essential reading for all marketers, content marketing pros and PR. Highly recommended. 11/10. :-)

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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | Public Relations & Social Media Insight | Scoop.it

I have to be honest here, setting up and optimizing a LinkedIn profile takes time. This is not going to be a "Clean Up Your LinkedIn Profile In 5 Minutes" kind of post. So while it will only take a few minutes for you and I to run through these suggestions, be prepared to spend a considerably greater amount of time actually implementing some of them. Fortunately, once done, you can relax, have a glass of wine, and just pop back into your profile every few weeks or months to make a couple updates.


Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that business and reach more of their nearly 200 million active monthly users....

Jeff Domansky's insight:

Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

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Antonio Ormachea's curator insight, August 10, 2015 11:36 AM

Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

Mark E. Deschaine, PhD's curator insight, August 10, 2015 4:34 PM

Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

Olivier Grondal's curator insight, August 11, 2015 3:05 AM

Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

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Don’t Send Another Cold Message on LinkedIn Until You Read This

Don’t Send Another Cold Message on LinkedIn Until You Read This | Public Relations & Social Media Insight | Scoop.it

There are many advocates of using a mutual LinkedIn connection as the basis of reaching out to a prospect, but I think the process in practice is flawed. There are far more direct ways to get into a conversation with a prospect with far better results.


To recap what the LinkedIn connection outreach process typically looks like:

-  Build a list of prospects you want to talk to.

-  Mine their profiles for mutual connections.

-  Email the mutual connection and ask them if you could use their name in a message to your prospect, or even ask them to make the recommendation themselves.

-  Send an email to the prospect saying you have a shared contact that trusts you, and therefore the two of you should talk.


I have tested this extensively. I’ve had some successes and quite a few failures too. After reflecting a bit, there are three main reasons I’d suggest this is no longer an effective strategy....

Jeff Domansky's insight:

Sales prospecting on LinkedIn is no longer an effective strategy unless you change your strategy.

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8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional

8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional | Public Relations & Social Media Insight | Scoop.it

In the age of selfies, bad photography runs rampant. Duck lips, bathroom pictures, too close close ups -- the list of photography faux pas is seemingly endless.


A poorly angled selfie or two (or 100) might not be so bad on Facebook. But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive.  The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat. (Note: Photos of your cat are acceptable on all other places on the internet.)


While it's important to have a picture -- your profile is 11 times more likely to be viewed if you have a photo -- it's just as important that it's not one of these....

Jeff Domansky's insight:

Fun!

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4 Tips On How to Use LinkedIn To Build Powerful Influence

4 Tips On How to Use LinkedIn To Build Powerful Influence | Public Relations & Social Media Insight | Scoop.it
We know that LinkedIn began as a place to literally park your resume and peruse job opportunities.  But in recent years it has evolved into a leading business to business marketplace and professional network.


Being present on LinkedIn is only the first step in exploring a number of tools and opportunities that the network provides for both individuals and brands.


Here are some tips on how to use LinkedIn to build powerful influence....

Jeff Domansky's insight:

Very useful basic tips for using LinkedIn to build influence.

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Agnieszka Bruska's curator insight, May 22, 2015 4:29 AM

Tips for Linkedin.

Marco Favero's curator insight, May 22, 2015 8:55 AM

aggiungi la tua intuizione ...

George Schildge's curator insight, May 22, 2015 9:05 AM

Add your ideas. 

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How To Write A Killer LinkedIn Headline

How To Write A Killer LinkedIn Headline | Public Relations & Social Media Insight | Scoop.it
Your headline is critical, because it tells us how you see yourself. The default for a LinkedIn headline is your current job title, and that might be the best headline for you — but what if it’s not? Maybe your brand is a little different from the title your employer bestowed on you. There are lots of people who’d be better served creating their own LinkedIn headline than letting their current job title define them professionally.
Jeff Domansky's insight:

Liz Ryan shows how to write a powerful LinkedIn headline.

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Scoop Social's curator insight, April 12, 2015 6:21 PM

There are lots of people who’d be better served creating their own LinkedIn headline than letting their current job title define them professionally.

Miguel Damiani's curator insight, April 17, 2015 8:53 PM

Conviene estar al tanto, ahora que Linkedin está tan de moda...Habrá que usarlo

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5 Ways to Become a LinkedIn Ninja

5 Ways to Become a LinkedIn Ninja | Public Relations & Social Media Insight | Scoop.it
Even if you’re absolutely sure you’ll never need another job again, know that for many professionals, LinkedIn is their go-to tool to see what the folks they are meeting are all about.


A strong LinkedIn profile could be the tipping point for landing that board position, or inspiring your current employer to notice the diversity of your background and how your professional point of view is playing in the marketplace.

Jeff Domansky's insight:

Karin Hurt offers five practical tips to becoming a LinkedIn ninja.

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Marco Favero's curator insight, March 26, 2015 2:33 PM

aggiungi la tua intuizione ...

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How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group

How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group | Public Relations & Social Media Insight | Scoop.it

A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most startups they did not have a big budget for marketing experiments and needed to bootstrap to get some initial customers in the door.

24 hours later I generated 60 qualified leads for them using nothing but a simple landing page and a LinkedIn group. This process was so successful that they decided to repeat the experiment again.

I’ve done this many times and it works like a charm every time. Here is a step by step of how I did it....

Jeff Domansky's insight:

Dmitry Dragilev offers an excellent 8-step blueprint for LinkedIn business development success.

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8 Ways To Transform LinkedIn From Just Another Time Suck To A Qualified Lead-Gen Machine

8 Ways To Transform LinkedIn From Just Another Time Suck To A Qualified Lead-Gen Machine | Public Relations & Social Media Insight | Scoop.it
There are LinkedIn successes – and then you have people like Lewis Howes, who started a seven-figure business by leveraging LinkedIn in multiple ways.

But it’s more likely that you (like many others) find yourself spending hours upon hours on LinkedIn – but you don’t get the results you want (and maybe none at all).

What’s wrong? Why aren’t you getting results?

Here are seven best practices for getting the most out of LinkedIn. They worked for me, and I think one or more of these tips will help you too.
Jeff Domansky's insight:

Great tips for effective use of LinkedIn.

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Master The LinkedIn Company Page: 12 New Data-Backed Tips To Drive Engagement

Master The LinkedIn Company Page: 12 New Data-Backed Tips To Drive Engagement | Public Relations & Social Media Insight | Scoop.it

When it comes to social media, lately I’ve been surprising myself by how often I’m turning to LinkedIn. With the addition of LinkedIn Publishing, there seems to be more awesome content on the business social network than ever before.

And I don’t think I’m alone. LinkedIn has more than 347 million users across more than 200 countries and territories worldwide.

Did you know that 80 percent of LinkedIn users say they want to connect with companies? Which is great news, because users are almost 50 percent more likely to buy from a company they engage with on LinkedIn.

I thought I would share all the stats I’ve found with you here in the hopes that we can fine-tune our LinkedIn marketing and improve our LinkedIn Company pages together....

Jeff Domansky's insight:

LinkedIn stats that matter. Suggested reading 9/10

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Marco Favero's curator insight, February 21, 2015 5:34 AM

aggiungi la tua intuizione ...

sarah kozlowski's curator insight, February 24, 2015 12:37 AM
I personally find that LinkedIn updates provided with hyperlinks/articles grabs my attention more strongly as a learner rather than glancing through a text heavy status update. The lure of LinkedIn singles itself out/away from personal social media avenues such as Facebook or twitter as it markets itself to young professionals. The highest demographic of LinkedIn users are currently labeled as recent college graduates. This social media platform presents itself as a perceived tool that assists in professional development networking. This could definitely run as a parallel benefit between invested professional learners wanting to connect with Communities of Practice.
Kristie's curator insight, March 10, 2015 9:38 AM

LinkedIn is a good tool to use within business and professional development for the community of practices.

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LinkedIn Cover Photo Template

LinkedIn Cover Photo Template | Public Relations & Social Media Insight | Scoop.it

As you can see from the screenshot, when you eliminate all the areas that get cropped or covered up, you don’t end up with much “safe” space for your design. So, to help you out I’ve created three templates for you to download and use to fit your own purposes.


One for small screens, one for large HD monitors and one that’s a combination of the two. They are transparent PNG files so you should be able to import them into your favorite graphics program without a problem....

Jeff Domansky's insight:

Create a LinkedIn Cover photo by downloading this free template. Also see how screen size affects the display of your photo. Very useful for designers and content marketers.

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Hanin Abu Al Rub's curator insight, February 12, 2015 7:40 PM

And LinkedIn is turning into Facebook...

Bart van Maanen's curator insight, February 13, 2015 11:07 AM

Maak je nog geen gebruik van de cover foto op je LinkedIn profielpagina? Hier een paar tips voor het plaatsen van die omslagfoto.