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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter

Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter | Public Relations & Social Media Insight | Scoop.it

...While Morter's campaigns began on Twitter, changes in the social networks have altered his approach, with Facebook sidelined in favour of Twitter and the rising Google+.

 

"It's only going to get bigger," Morter says. "It was a slow start but I genuinely think Google+ is going to be one of the big players. It's so integrated with Google itself now and with their tie-in to YouTube it will get bigger. Unofficially, I believe the Google +1 button really does help your search engine optimisation on Google, I've got no doubts about that whatsoever, so for that side of things I think it's a vital tool."

 

Google announced in December last year that the number of active monthly users on the site had increased to 135 million. The network integrates with other Google products, such as search, gmail, calendar and drive, and all new gmail accounts are Google+ enabled....

Jeff Domansky's insight:

Social media channels Twitter and Google+ will be the ones to watch. 

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Is Google+ Approaching Twitter's Marketing Value? - Rand's Blog

Is Google+ Approaching Twitter's Marketing Value? - Rand's Blog | Public Relations & Social Media Insight | Scoop.it

On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred – Google+ drove as many visits to the post as Twitter did, and received a matching amount of engagement, despite the fact that my follower counts on the two networks is dramatically different (Twitter is nearly 2X Google+)...

Jeff Domansky's insight:

this was an interesting comparison of engagement on Google+ and Twitter.

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Steps To Improve Your Google Plus Profile for Business

Steps To Improve Your Google Plus Profile for Business | Public Relations & Social Media Insight | Scoop.it

Four steps to improve your Google Plus profile visibility in search engines and make your online profile stand out from the others....

Jeff Domansky's insight:

Really useful tips for new G+ business users.

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10 Google+ Communities for PR Pros, SEOs and Social Media Experts | Everything PR

10 Google+ Communities for PR Pros, SEOs and Social Media Experts | Everything PR | Public Relations & Social Media Insight | Scoop.it

There are many public relations professionals who joined Google+ and share articles and interesting findings on this network. Communities are great places to keep in touch with PR peeps who share the same passion and interests, to exchange ideas, get tips and feel the pulse of the industry.

 

Below are ten Google+ Communities you should consider joining. They are listed based on the number of members, and  cover a wide range of PR, communications and marketing aspects so that all the PR people on Google+ can find something that meets their interests.

Jeff Domansky's insight:

Helpful resource for PR and marketing pros.

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Brooklyn Quevillon's curator insight, March 11, 2013 11:24 AM

Google+ is new to me and is a very helpful resource for PR and marketing professionals.

Scarlett Yeounju Kim's comment, September 26, 2013 3:40 AM
@Holly; The purpose of IMC activities is to create a remarkable experience for customers in order to build brand equity and image. Today’s consumers may be smarter than a marketer because of the proliferation of web 2.0. Customers can gain any type of information from the internet and use it to assess a product, brand and even a company. Thus a marketer needs to have a professional community in which to share and improve their ideas. This article introduces various useful Google community websites. The ultimate goal of IMC activity is to have each touchpoint reinforce and fulfil a specific marketplace promise. Thus, defining and detecting touch points is a crucial task to attract customers’ attention. These web communities can aid in obtaining useful information and also help to anticipate social changes.
Yuhang Wei's comment, September 26, 2013 11:12 AM
@Holly Adams: This is a very useful article about how these marketing tool can be used in different positions and also help me understand IMC deeply by reading the article. Some points are very interesting and quite helpful for my own knowledge.
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One of G+'s Biggest Influencers Explains Why You Can't Ignore It Anymore

One of G+'s Biggest Influencers Explains Why You Can't Ignore It Anymore | Public Relations & Social Media Insight | Scoop.it
No matter how much encouraging news appears online about Google+, it's become hard for people, marketing-inclined or not, to shake the feeling that G+ "isn't worth the time." Most marketers and community managers say one of several things about...

Via Baochi
Jeff Domansky's insight:

Time for a fresh look at Google+...

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Dave Phillipson's comment, February 26, 2013 1:00 PM
It's still a pain, because of not having any filters!

--
Dave Phillipson, CP
CEO Space
http://bit.ly/l4xEVB
The World's Largest, Oldest & Most
Successful Organization for CEOs,
Entrepreneurs & Visionary Investors
http://www.GlobalCEOspace.com

P.S.  Those that know me, understand that there's not much that excites me more than helping a fellow entrepreneur grow their business!  I am passionate about sharing my resources, knowledge, and elite connections in order to build businesses cooperatively.
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How to Earn a Black Belt in Google+

How to Earn a Black Belt in Google+ | Public Relations & Social Media Insight | Scoop.it

I’m always amazed by Google+ profiles with over a million followers. How do people do it when most of us have a mere handful of friends on there? Viral marketing? Group eBook writing and promotion? Running on stage during one of those political debates? None of these seemed to account for arriving at that many followers. (Because it actually boils down to a whole lot more) In this post I’ll explain how to black belt in Google+. I’m no master, yet, but I have realized there are a few strategies out there to judo chop this social network that don’t exist at all on Facebook and Twitter. Let’s take a look....

Jeff Domansky's insight:

There were some really useful strategies to make Google+ work for you.

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4 Reasons Your Social Media Marketing Should Include Google+ in 2013 | Business 2 Community

4 Reasons Your Social Media Marketing Should Include Google+ in 2013 | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Now, we’ve never kept it a secret here at Weidert Group that we were not big Google+ fans when it first debuted. While we’ve had a business page and most of us have personal pages, we’ve not given Google+ the love and attention we’ve dedicated to other platforms such as LinkedIn, Twitter and even Facebook.

 

But as we’ve watched the growth in features and effectiveness, relegating this social media channel to a second-tier status just doesn’t seem to be a good strategy anymore. Successful Inbound Marketing is predicated on being found when relevant prospects conduct an Internet search. Why not dedicate some time to a social media tool that will improve your chances?

 

We know it’s going to take some convincing, but here are 4 reasons you should add Google+ to your social media marketing resolutions for 2013...

Jeff Domansky's insight:

Maybe it's time you reconsidered Google+?

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Planning a Google+ Hangout on Air? “Ask an Expert” to Ensure Success! | HyperText

Planning a Google+ Hangout on Air? “Ask an Expert” to Ensure Success! | HyperText | Public Relations & Social Media Insight | Scoop.it

By now, you’re probably aware that Google+ Hangouts on Air are the LIVE version of regular Hangouts and they allow any individual (or brand) to broadcast live anywhere, anytime. This sounds fun and easy, but the amount of time required for pre-planning is directly related to how successful your (or your client’s) broadcast will be.

 

Having just pulled off a successful live broadcast on behalf of our client Xerox, we wanted to share our top 5 things to keep in mind when planning one to make sure you’re fully prepared and ensure no last-minute surprises come up.

 

Here are our Top 5 tips to keep in mind when planning a live broadcast (such as the Xerox “Ask the Experts” Episode we executed)...

Jeff Domansky's insight:

Here's a great starting point and basic tips for planning a successful Google+ Hangouts event...

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Google Currents Gets Better: New Layout and Improved Content Scanning

Google Currents Gets Better: New Layout and Improved Content Scanning | Public Relations & Social Media Insight | Scoop.it

Via Robin Good
Jeff Domansky's insight:

Google Currents keeps up the good fight with some valuable mobile improvements.

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Robin Good's curator insight, December 14, 2012 11:26 AM


Google has updated its mobile magazine publishing platform Google Currents with a new version already available on Android devices (and coming very soon to iOS.


This new release showcases a fresh layout for images and text and new ways to scan through content and breaking stories that easily adapts to any type of mobile device screen.


From the Google Android official site: "We’re now grouping editions into categories to help you keep track of your existing subscriptions and discover new ones. Check out editions related to your interests through categories like Entertainment, Sports, Lifestyle and more.


We’ve also made it easy to quickly browse through top articles from all your favorite editions in a category—just swipe horizontally. If you subscribe to more than a dozen News editions like The Atlantic, ABC News and The Telegraph, you can quickly swipe through the entire

category and dive into editions with articles of interest."


See some examples on your mobile device:

The Atlantic, ABC News and The Telegraph


More info: http://officialandroid.blogspot.co.uk/2012/12/new-in-google-currents-scan-through.html



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Google+ Communities: The Last Nail in Facebook's Coffin | Social Media Today

Google+ Communities: The Last Nail in Facebook's Coffin | Social Media Today | Public Relations & Social Media Insight | Scoop.it

...What if I told you there is now a place where all those things you did from your Facebook Groups to develop a relevant and interested audience for your business, could be done easier, smarter, more effectively, and free of charge?


Google+ Communities, because of the added services available to Google+ Users and integration with all the other benefits of the Google infrastructure, simply blows Facebook Groups out of the water.

 

There are four types of Google+ Communities available:

Two are private Communities, and another two are Public. Anyone can join a Public Community and create posts, leave comments on others posts, share images and video, join a Hangout. The owner of a public community has the option of leaving the community unrestricted, or can make community membership subject to an invitation, or approval from a Community Moderator....

 

[J.C. Kendall provides an in depth look at the advantages of the new Google+ Communities. A must-read if you're a business frustrated with Facebook ~ Jeff]

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Great Content Marketing Ideas for Using Google Plus | Content Marketing Institute

Great Content Marketing Ideas for Using Google Plus | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it
If you're still figuring out how to make Google+ part of your content marketing strategy, take a look at a couple of examples of popular and engaging Google+ pages. Learn how two well-known companies are making the most of this new marketing tool.

 

[Learn from Dell and Wired, two smart users - JD]

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With Google's Help, 'Glamour' Monetizes Hangouts

With Google's Help, 'Glamour' Monetizes Hangouts | Public Relations & Social Media Insight | Scoop.it

Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....

Jeff Domansky's insight:

Watch for this Marketing trend to grow...

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How To Build The Perfect Google Plus Profile | Business 2 Community

How To Build The Perfect Google Plus Profile | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
How many of you want to use Google Plus but don’t know how to get started; even if it’s only creating your Google Plus profile? Setting out to use a complex and robust social media platform like Google+ is daunting. My Polish grandmother used to say, “You can’t start to use what you haven’t built, and you can’t build anything without a blueprint.” I wanted to give you the blueprint to help you build your Google+ profile. Google reports that 235 million users are using Google+ to +1 content, video chat with friends, and share content among friends. While only 135 million people are using the platform monthly, the newest update (and this blueprint to build the perfect Google Plus profile) might activate a larger and more engaged audience! Building and using an optimized Google Plus profile will help to make you more accessible to others. Your contacts will find it easy to discover your content and updates with a well-built Google Plus profile page....
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Google+: A Quick Start Guide | Search Engine Watch

Google+: A Quick Start Guide | Search Engine Watch | Public Relations & Social Media Insight | Scoop.it
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.
Jeff Domansky's insight:

An excellent how-to. What are you waiting for?

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How Google+ Can Boost Your Business | Mashable

How Google+ Can Boost Your Business | Mashable | Public Relations & Social Media Insight | Scoop.it

Google’s algorithm that informs how search results are ranked constantly evolves. However, one element is clearly important: how your business fares on Google+.

 

So in case 250 million users, 150 million of which are active, isn’t enough reason to entice you to incorporate Google+ into your company’s social media marketing, ranking higher in search results is definitely a reason to get involved. That and the fact that Google adds more than 10 million new users each month.

 

While Google hasn’t come out and said exactly how Google+ figures into its SEO equation, social media experts have a pretty good idea of how it all works. “Google is using the number of +1s, shares and general activity on Google+ as a ranking factor in the personal results of logged-in users,” said Mike Arnesen, senior SEO analyst at SwellPath. “This even extends out to the second degree, so friends of your friends will be affected when you +1 pages.”...

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Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Public Relations & Social Media Insight | Scoop.it
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the

Via Barb Lack
Jeff Domansky's insight:

More reasons to reconsider G+...

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Barb Lack's curator insight, February 25, 2013 2:17 PM

Must read for any blogger or online writer. Google + was all too easily dismissed a few years ago. It's now THE place to be for building an audience and online presence. Tips here ensure you use it well.

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Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design

Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design | Public Relations & Social Media Insight | Scoop.it

Let’s start with a test: type Coca Cola into the magic Google form. The results are just a calibrated mix of brand websites and PR initiatives such as micro-sites, social media accounts, news, images and videos.

 

One new feature you might notice however, is the latest introductions to Google+ – the authorship mark-up. Among its functions as a social media platform, is that the authorship system makes it possible to connect online journalists’ Google+ profiles into their published articles.

 

In turn it provides journalists with abnormal ranking power for articles they are signing off on, using their Google+ profile These can quickly build up ranking levels proportionally to the importance of their publishers and to the number of people in their Google+ circles. Journalists with a high number of Google+ followers are gaining huge visibility online and their articles can jump straight....

Jeff Domansky's insight:

A very useful social media strategy to consider when managing online reputation.

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Tim O'Keefe's curator insight, February 6, 2013 11:44 AM

Social Media is Reputation Management and Reputation management is Social Media.

Pedro Barbosa's curator insight, February 6, 2013 12:21 PM

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

Jeff Domansky's comment, February 6, 2013 1:29 PM
Totally agree Tim. Google+ is a nice potential addition to the social media toolbox for many reasons.
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A PR Pro’s Guide to Google+ Communities | HyperText

A PR Pro’s Guide to Google+ Communities | HyperText | Public Relations & Social Media Insight | Scoop.it
A PR Pro's Guide to Google+ Communities and our prediction for its success

 

...The concept of a group discussion site is nothing new (think Facebook Groups, Yahoo! Groups and LinkedIn groups) but what sets Google+ Communities apart is the integration of the topical groups into the social platform.  For example, members of a group can capitalize on the hangout feature of Google+ and take part in a video chat within the group. Additionally, because the communities ‘live’ on Google, the Events calendar feature is enabled within communities, allowing photo sharing and event management to happen more easily.

 

One of the biggest differences in Google+ Communities versus other discussion groups is that you don’t have to actually visit the community’s URL to take part in the conversation. Users can share links directly with their communities simply using the +1 button that is now integrated into most social sharing technologies.  Another function unique to Google+ Communities is that conversations can be tagged and categorized, so members can find pieces of the discussion that are most relevant to them....

Jeff Domansky's insight:

Quick introduction to several good features of Google+.

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2012 was Google+'s first full year in operation, so what did it achieve? | The Sociable

2012 was Google+'s first full year in operation, so what did it achieve? | The Sociable | Public Relations & Social Media Insight | Scoop.it
2012 was Google+'s first full year in operation, so what did Google's young social network achieve in the past year? How many active users does Google+ have

 

...2012 was Google+’s first full year in operation, and it’s been an eventful one for the site.  Google has spent much of the year rolling out new features and heavily promoting those already available on the site. But in spite of its barrage of promotion, we are still unsure how many people actually use the site....


So who is actually using the site?  According to an infographic released by Google 500 million users have “upgraded” to Google+, meaning they have logged in and had a look around the site.  Of this half billion, Google says that it has 235 million active users posting on the site....

Jeff Domansky's insight:

This infographic shows Google+'s progress and it's impressive no matter what...

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How Google’s Designers Are Quietly Overhauling Search | Fast Company

How Google’s Designers Are Quietly Overhauling Search | Fast Company | Public Relations & Social Media Insight | Scoop.it
On the same day that Larry Page became Google’s CEO for the second time, he ordered a redesign of all its products.

Google Search’s designers are treating what was once just an ugly list of links like a software application.
Jeff Domansky's insight:

They've got a long way to go at Google. Imagine if they could harness Apple-like design for their products? Larry?

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64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog

64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
Google+ is a social media network that most people don't seem to understand. It has now been with us in the social web ecosystem for over 12 months and has now reached over 400 million users.

 

Google+ offeres capabilities that make connecting and engaging online globally, richer and easier than in the past.


The following three features are valued by many users on Google+....

 

[This INFOgraphic offers terrific tips to maximize the impact and reach of Google+ ~ Jeff]

 

 

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