Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Suddenly, Google Plus Is Outpacing Twitter To Become The World's Second Largest Social Network

Suddenly, Google Plus Is Outpacing Twitter To Become The World's Second Largest Social Network | Public Relations & Social Media Insight | Scoop.it

When Google launched its social networking service, Google Plus, during the summer of 2011, tens of millions of people clamoured to sign up for an account. But within months, critics had panned the new service, pointing to user pages bereft of meaningful content and exchanges. They said the new social site just wasn't, well, social. It seemed as though Facebook had cornered the market -- Google was too late to the party.

 

Perhaps not.

 

According to data released this week by Internet analytics firm GlobalWebIndex, Google Plus is racking up large numbers of new users and continues to outpace Twitter as the world's number two social network, behind perennial titan Facebook. The reasons behind Google Plus's growth -- it now can boast 359 million active users, up 33 percent from 269 million users at the end of June 2012, according to GlobalWebIndex -- are complex and tied to Google's effort to build a connecting layer across all its services, including search, YouTube, maps and other products. Log into one, and you've logged into the lot....

Jeff Domansky's insight:

Google+ continues to grow to some experts' surprise. As it bundles it becomes very useful.

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MTD's curator insight, May 2, 2013 7:57 AM

Google Plus is beginning to overtake Twitter. Why? Well, they're horses for courses. For micro-communications and riffing, there's no question that Twitter fits the behaviour of people perfectly. But for focus, more intimate sharing, discussion and depth - real socialisation, rather than intermittent chatting - Google Plus is far more effective. 

 

The real question is: what kind of conversation is more rewarding - and what do people and businesses respond to in the form of brand identification, purchasing and loyalty? 

 

There is room for both. We need both short-term and longer-term communications and understanding. As to which is more useful? As with any argument the best idea is that they reinforce each other.

Jeff Domansky's comment, May 2, 2013 1:00 PM
Hi Min,there's no question that Google+ is growing but it's important to pick the best channel for business and personal use. We should never feel we have to be everywhere when it comes to social media. Appreciated your comment.
Jeff Domansky's comment, May 2, 2013 1:01 PM
MTD, I'm with you on the synergy between social media channels. Integration always works well as long as you choose the right channels for the right strategy. Great comment, thanks.
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YouTube, Gmail, Google Places are Dead, Long Live Google Plus

YouTube, Gmail, Google Places are Dead, Long Live Google Plus | Public Relations & Social Media Insight | Scoop.it

Will Google fold YouTube, Gmail and Places into Google Plus? Suddenly 1.5 billion users on one platform, with Businesses having only one Page to manage. Good or no? Oh, and Google’s Authorship Markup suddenly screws with your SEO (search engine optimisation) and SMO (social media optimisation) in ways that you can only imagine. (Google’s SMO search algorithm) The images show the eery similarity between the rebranding of YouTube into OneChannel and Google Plus. Of course Google Plus could get a new name of OneChannel instead?...

Jeff Domansky's insight:

Laurel Papworth makes an interesting exploration of Google "one channel"...

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B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim

B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim | Public Relations & Social Media Insight | Scoop.it
If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google....
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Jeff Domansky's comment, April 17, 2013 2:52 PM
WebChef, I think of list.ly and Rebelmouse Moore as "tools" whereas G+ is a "channel."
theWebChef's comment, April 17, 2013 3:03 PM
Good point, I see all of them as sources where I find content. G+ allows engagement Rebel Mouse, List.ly don't.
theWebChef's comment, April 17, 2013 3:03 PM
But here we are on Scoop.it - is it a tool or a channel?
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With Google's Help, 'Glamour' Monetizes Hangouts

With Google's Help, 'Glamour' Monetizes Hangouts | Public Relations & Social Media Insight | Scoop.it

Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....

Jeff Domansky's insight:

Watch for this Marketing trend to grow...

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How To Build The Perfect Google Plus Profile | Business 2 Community

How To Build The Perfect Google Plus Profile | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
How many of you want to use Google Plus but don’t know how to get started; even if it’s only creating your Google Plus profile? Setting out to use a complex and robust social media platform like Google+ is daunting. My Polish grandmother used to say, “You can’t start to use what you haven’t built, and you can’t build anything without a blueprint.” I wanted to give you the blueprint to help you build your Google+ profile. Google reports that 235 million users are using Google+ to +1 content, video chat with friends, and share content among friends. While only 135 million people are using the platform monthly, the newest update (and this blueprint to build the perfect Google Plus profile) might activate a larger and more engaged audience! Building and using an optimized Google Plus profile will help to make you more accessible to others. Your contacts will find it easy to discover your content and updates with a well-built Google Plus profile page....
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Google+: A Quick Start Guide | Search Engine Watch

Google+: A Quick Start Guide | Search Engine Watch | Public Relations & Social Media Insight | Scoop.it
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.
Jeff Domansky's insight:

An excellent how-to. What are you waiting for?

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How Google+ Can Boost Your Business | Mashable

How Google+ Can Boost Your Business | Mashable | Public Relations & Social Media Insight | Scoop.it

Google’s algorithm that informs how search results are ranked constantly evolves. However, one element is clearly important: how your business fares on Google+.

 

So in case 250 million users, 150 million of which are active, isn’t enough reason to entice you to incorporate Google+ into your company’s social media marketing, ranking higher in search results is definitely a reason to get involved. That and the fact that Google adds more than 10 million new users each month.

 

While Google hasn’t come out and said exactly how Google+ figures into its SEO equation, social media experts have a pretty good idea of how it all works. “Google is using the number of +1s, shares and general activity on Google+ as a ranking factor in the personal results of logged-in users,” said Mike Arnesen, senior SEO analyst at SwellPath. “This even extends out to the second degree, so friends of your friends will be affected when you +1 pages.”...

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Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Public Relations & Social Media Insight | Scoop.it
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the

Via Barb Lack
Jeff Domansky's insight:

More reasons to reconsider G+...

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Barb Lack's curator insight, February 25, 2013 2:17 PM

Must read for any blogger or online writer. Google + was all too easily dismissed a few years ago. It's now THE place to be for building an audience and online presence. Tips here ensure you use it well.

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Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design

Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design | Public Relations & Social Media Insight | Scoop.it

Let’s start with a test: type Coca Cola into the magic Google form. The results are just a calibrated mix of brand websites and PR initiatives such as micro-sites, social media accounts, news, images and videos.

 

One new feature you might notice however, is the latest introductions to Google+ – the authorship mark-up. Among its functions as a social media platform, is that the authorship system makes it possible to connect online journalists’ Google+ profiles into their published articles.

 

In turn it provides journalists with abnormal ranking power for articles they are signing off on, using their Google+ profile These can quickly build up ranking levels proportionally to the importance of their publishers and to the number of people in their Google+ circles. Journalists with a high number of Google+ followers are gaining huge visibility online and their articles can jump straight....

Jeff Domansky's insight:

A very useful social media strategy to consider when managing online reputation.

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Tim O'Keefe's curator insight, February 6, 2013 11:44 AM

Social Media is Reputation Management and Reputation management is Social Media.

Pedro Barbosa's curator insight, February 6, 2013 12:21 PM

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

Jeff Domansky's comment, February 6, 2013 1:29 PM
Totally agree Tim. Google+ is a nice potential addition to the social media toolbox for many reasons.
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A PR Pro’s Guide to Google+ Communities | HyperText

A PR Pro’s Guide to Google+ Communities | HyperText | Public Relations & Social Media Insight | Scoop.it
A PR Pro's Guide to Google+ Communities and our prediction for its success

 

...The concept of a group discussion site is nothing new (think Facebook Groups, Yahoo! Groups and LinkedIn groups) but what sets Google+ Communities apart is the integration of the topical groups into the social platform.  For example, members of a group can capitalize on the hangout feature of Google+ and take part in a video chat within the group. Additionally, because the communities ‘live’ on Google, the Events calendar feature is enabled within communities, allowing photo sharing and event management to happen more easily.

 

One of the biggest differences in Google+ Communities versus other discussion groups is that you don’t have to actually visit the community’s URL to take part in the conversation. Users can share links directly with their communities simply using the +1 button that is now integrated into most social sharing technologies.  Another function unique to Google+ Communities is that conversations can be tagged and categorized, so members can find pieces of the discussion that are most relevant to them....

Jeff Domansky's insight:

Quick introduction to several good features of Google+.

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2012 was Google+'s first full year in operation, so what did it achieve? | The Sociable

2012 was Google+'s first full year in operation, so what did it achieve? | The Sociable | Public Relations & Social Media Insight | Scoop.it
2012 was Google+'s first full year in operation, so what did Google's young social network achieve in the past year? How many active users does Google+ have

 

...2012 was Google+’s first full year in operation, and it’s been an eventful one for the site.  Google has spent much of the year rolling out new features and heavily promoting those already available on the site. But in spite of its barrage of promotion, we are still unsure how many people actually use the site....


So who is actually using the site?  According to an infographic released by Google 500 million users have “upgraded” to Google+, meaning they have logged in and had a look around the site.  Of this half billion, Google says that it has 235 million active users posting on the site....

Jeff Domansky's insight:

This infographic shows Google+'s progress and it's impressive no matter what...

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How Google’s Designers Are Quietly Overhauling Search | Fast Company

How Google’s Designers Are Quietly Overhauling Search | Fast Company | Public Relations & Social Media Insight | Scoop.it
On the same day that Larry Page became Google’s CEO for the second time, he ordered a redesign of all its products.

Google Search’s designers are treating what was once just an ugly list of links like a software application.
Jeff Domansky's insight:

They've got a long way to go at Google. Imagine if they could harness Apple-like design for their products? Larry?

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64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog

64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
Google+ is a social media network that most people don't seem to understand. It has now been with us in the social web ecosystem for over 12 months and has now reached over 400 million users.

 

Google+ offeres capabilities that make connecting and engaging online globally, richer and easier than in the past.


The following three features are valued by many users on Google+....

 

[This INFOgraphic offers terrific tips to maximize the impact and reach of Google+ ~ Jeff]

 

 

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Why G+ will Win the Social Media Platform Race | Business 2 Community

Why G+ will Win the Social Media Platform Race | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.... Google+ looks like it's building momentum as the social media channel of the future...
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Human Media: The Newest Frontier

Human Media: The Newest Frontier | Public Relations & Social Media Insight | Scoop.it

First, there was the internet. Then, social media came along. Now, the newest untamed frontier is ‘human media.’ That is to say, human media is a closer, more personal form of social media, but where people communicate face to face, as opposed to communicating through text. And more and more people and businesses are starting to realize just how big human media is and is going to be. What Is Human Media? Human media connects people more intimately than regular social media sites. Through platforms like Google+, and using tools like G+ Hangouts, people and businesses are able to defy geographic distances to talk face to face. The entire world is at your disposal, as you can join or watch Hangouts in an infinite number of topics. You can join or watch Hangouts that are cooking lessons, virtual knitting circles, financial advice, DIY projects, medical care, and so much more. If you can think of it, a G+ Hangout can be done on it....

Jeff Domansky's insight:

Got Google+ Hangouts? You may want to consider integrating them enter your social media and social marketing campaigns.

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