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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Is Facebook Marketing Dead?.. Here's a Surprising Answer

Is Facebook Marketing Dead?.. Here's a Surprising Answer | Public Relations & Social Media Insight | Scoop.it
Is Facebook marketing dead? It's a question none of us really want to face. Here's a 3-part answer that will probably surprise you.Today I answer a question none of us are quite ready to face:Is Facebook marketing dead?The short answer? Not by a long shot.The social network is simply evolving....
Jeff Domansky's insight:
Reflections on Facebook marketing and how to get results despite recent changes.
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TecnoAd Mario's curator insight, May 30, 2014 5:10 AM

Se estará muriendo?

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How to spend your first $100 in Facebook Ads

How to spend your first $100 in Facebook Ads | Public Relations & Social Media Insight | Scoop.it

The whole Facebook ads world can be very confusing.


Target this interest, don’t do this hack, make sure to exclude certain people.


Good lord, where to even begin. Over the past two years, I’ve spent over $2,000,000 buying Facebook ads (see below) and when I worked there I helped build their ad system.


Needless to say I have some experience and can share exactly how to do profitable ad spending on Facebook.There are many advanced things that you can read about but I’m going to focus on the fundamentals....

Jeff Domansky's insight:

Valuable advice on social marketing using Facebook.

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INFOGRAPHIC: Image Sizes For Facebook’s New Pages Layout - AllFacebook

INFOGRAPHIC: Image Sizes For Facebook’s New Pages Layout - AllFacebook | Public Relations & Social Media Insight | Scoop.it
Facebook has provided detailed information on the new layout for desktop pages it introduced last month, but tips on how page administrators should tweak their cover images and profile pictures to accommodate the new design have been lacking. Enter Fialkov Digital.
Jeff Domansky's insight:

Helpful tips for Facebook fans.

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Facebook Is Ending the Free Ride

Facebook Is Ending the Free Ride | Public Relations & Social Media Insight | Scoop.it

Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.


Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.


A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....

Jeff Domansky's insight:

Farcebook marketing follies continue as it alienates business and marketing further and further. In my view, it's an outcome of becoming a public company. It starts with the inevitable cultural and organizational changes, an evolution away from product innovation and its most important audience - consumers. Living and dying by quarterly financials eventually wrings the entrepreneurial spirit from even the best companies.

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Wendy Eagleson's curator insight, March 20, 2014 12:12 PM

The epitome of "Bite your nose off to spite your face!"

aanve's curator insight, March 20, 2014 11:06 PM

www.aanve.com

 

Elsie Whitelock's curator insight, March 21, 2014 11:32 AM

I have been using Google+ more and more.

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Facebook Paper Is Content — But Don’t Call Facebook a Media Company

Facebook Paper Is Content — But Don’t Call Facebook a Media Company | Public Relations & Social Media Insight | Scoop.it

Is Facebook Paper short for Facebook NewsPaper?


Thursday’s unveiling of a new standalone content curation app, Facebook Paper, comes after weeks of speculation and rumors about Facebook hiring editors (the humans in the mix) to help curate content for the hyper-visual mobile app. Now it’s real, though not here yet. Facebook Paper arrives in the AppStore on Feb. 3. That leaves us a few days to speculate on what Facebook is really up to and if, in fact, this is the social media giant ever-so-gingerly dipping its toe into the contentcreation / media company waters.


First, though, a little primer on the app. Think of it as Facebook Magazine, a standalone app that starts with your News Feed, but looks nothing like the familiar blue Facebook mobile app or web page. It’s full-frame images that seem to extend beyond the borders of your phone, videos that are ready to play with a tap, overlaid captions, posts from not only friends, but curated posts from Facebook editors who are experts in their fields and Facebook’s new topic areas....

Jeff Domansky's insight:

personally, I think it's more accurate to describe the new Facebook app - Paper - as a creation and curation tool. regardless, its well worth checking out because of the huge reach Facebook and the well designEd look and user appeal.

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Jeff Domansky's curator insight, February 6, 2014 1:34 AM

It will be fascinating to follow Facebook's new app and weather it gets quick and wide adoption.

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Do Multi-Image Facebook Posts Lead to Increased Reach and Engagement?

Do Multi-Image Facebook Posts Lead to Increased Reach and Engagement? | Public Relations & Social Media Insight | Scoop.it

During the past couple of months, I’ve had several people tell me of a trick they found to increase Facebook Reach using multiple images in a post. I don’t chase Reach, so I found the concept somewhat interesting, but I was skeptical.


The messages I’ve received regarding this have skyrocketed of late, so I figured it was time to pay more attention to it. So with this post I plan to do the following:

- Explain “the trick”

- Provide some success stories

- Share my test and the results

- Some explanations for the results

- My recommendations...

Jeff Domansky's insight:

Jon Loomer shares an interesting Facebook content marketing tactic. Worth a look as it may work for you. 

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Facebook Is Testing A News Feed That Looks More Like A Newspaper

Facebook Is Testing A News Feed That Looks More Like A Newspaper | Public Relations & Social Media Insight | Scoop.it

The change is subtle but its message is clear: Facebook has entered the news business.


It’s no secret that Facebook is changing what appears in your feed dramatically. Whereas memes used to rule supreme--making basically anything shared by George Takei go viral--Facebook has reweighted its algorithms to recognize higher quality stories and showcase more news to its users. And publishers, Fast Company included, have seen meaningful gains in Facebook referrals because of it.


Now, Co.Design has learned that Facebook is actually taking its dedication to news a step further by building the traditional feel of newspapers into the design itself. Facebook appears to be experimenting* with a serif font for news headlines--a long-time favorite of the newspaper industry for body copy. Now that might not look like a huge shift to the average person, but it’s a jarring change to any typography nerd, given that web companies have traditionally preferred the smoother lines of sans-serif fonts (think Helvetica) to the ornamental edges found in serif fonts (think Times New Roman)....

Jeff Domansky's insight:

Hope for Facebook if it launches a legitimate newsfeed?

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Dan Brody's curator insight, January 13, 2014 9:03 AM

Let @yieldtech help you get published on Facebook

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Why I've decided to shut down my Facebook account immediately

Why I've decided to shut down my Facebook account immediately | Public Relations & Social Media Insight | Scoop.it

Facebook has been very kind to me over the years and I've written so many good articles about it that now it is time to add a little balance.


Nobody has written more positive stuff about Facebook over the last 4-5 years. I was so overwhelmingly positive about the company that plenty of people suggested on a regular basis that I was a fan boy or that I owned stock in the company. Since 2006 I thought that Facebook was the best run company and most interesting change in technology we have seen in generations. It inspired revolutions across the Middle East, attracted well over a billion users and provided some of the most targeted marketing solutions in the history of the world. Over the last 2-3 months my mind has been changing though and today I’ve decided to de-activate my account on Facebook. Here is why….

Jeff Domansky's insight:

Niall Harbison dumps Facebook and his reasons will resonate with many people in 2014.

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Elsie Whitelock's curator insight, January 3, 2014 9:58 AM

All things change, juster faster with the Internet as the enabaler.

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What Twitter, Facebook, and LinkedIn Make off Their Users

What Twitter, Facebook, and LinkedIn Make off Their Users | Public Relations & Social Media Insight | Scoop.it

It's the ultimate smackdown--which company wins the revenue race?Twitter's IPO is all anyone can discuss at the Keurig machine. But what people really want to know is how much the microblogging service makes off its 218.3 million monthly active usersusers.


So how is the company doing compared to the likes of Facebook and LinkedIn? We talked to Morningstar senior equity analyst Rick Summer about how these companies stack up--and which site has the most profitable users....

Jeff Domansky's insight:

Interesting analysis and comparisons.

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Three Things that Make Your Brand Look Stupid on Facebook

Three Things that Make Your Brand Look Stupid on Facebook | Public Relations & Social Media Insight | Scoop.it

While we chase the dream of having and creating an awesome Facebook page, many brands can’t make their Facebook marketing work. You might be making these mistakes or you’ve witnessed some of your favourite brands make them once or twice. Some of them are cringworthy while others can actually cost you the fans you’ve worked so hard to capture.


And while these mistakes are made by thousands around the world, the aren’t created equal. I’ve made many mistakes over the course of my career in digital marketing and social media but I’ve learned from them.Why? Because mistakes are okay if you learn from them as a result....

Jeff Domansky's insight:

Yep, these are three stupid Facebook mistakes no one should make... 

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Better Facebook Status Updates | Social Media Today

Better Facebook Status Updates | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Wording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action. Posting interesting facts, tips, and images and specifically asking your fans to comment on them can inspire interaction and dramatically improve your Facebook fan engagement.


The team at ShortStack — makers of a tool that helps users create Facebook pages and add contests, sweepstakes, video, and more — produced the infographic below. It offers these 10 tips that will help your Facebook status updates stand out from the crowd:...

Jeff Domansky's insight:

Great tips for better Facebook content and a good example of an effective infographic.

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17 Things Marketers Should Delete From Their Facebook Strategy NOW

17 Things Marketers Should Delete From Their Facebook Strategy NOW | Public Relations & Social Media Insight | Scoop.it

Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. At this point, it's almost insane to think that your own prospects and customers aren't on Facebook, which is why many businesses are realizing they need to create an engaging and valuable Facebook presence for their fans that also serves as a viable channel for generating traffic and leads for their business.


But for every business that understands it needs a Facebook strategy, there are just as many businesses that are executing their strategy incorrectly. To make sure you're not falling into bad Facebook marketing practices, below is our definitive list of things businesses should delete from their Facebook strategy...immediately....

Jeff Domansky's insight:

Superb advice for better Facebook business pages. Recommended reading for social strategists.

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Is Instagram The New Teenage Facebook? - Business 2 Community

Is Instagram The New Teenage Facebook? - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Facebook isn’t one of the cool kids The reports are coming out that teenagers think Facebook isn’t cool anymore. I think it’s the combination of too many changes with the program, too many companies selling stuff and too many of them seeing their parents (and some are even seeing their grandparents!) using the social networking site. This was not news to me. I heard about this last year when I asked my 13-year-old niece how she likes using Facebook. In her puberty-filled voice she said, “Facebook is weird. We’re not on there anymore. Facebook is for old people like you Aunt Penney.” Gee, thanks kid....

Jeff Domansky's insight:

Depending on your target, listening provides deep insight for marketers. I'd be wary about putting all of my eggs in one basket, but using several social media platforms just makes sense.

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Kaye Blum's curator insight, July 15, 2013 6:08 PM

My 17 year old nece is a great indicator of social media trends and she too is abandoning Facebook in favour of Instagram.

Alison D. Gilbert's curator insight, July 17, 2013 1:42 PM

I am not that fond of facebook anymore either. Too much clutter, extraneous material, unnecessary information, unnecessary guideline changes and I could go on. It was a great place to start to learn social media. It provided a good foundation. But it is really time to move on and many of us already have.

 

Instagram may not be the rage for my generation. But I am with you 'kids', neither is facebook. What social media venue do other folks prefer?

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10 Facebook Tools for Business & Marketing in 2014 | CodeCondo

10 Facebook Tools for Business & Marketing in 2014 | CodeCondo | Public Relations & Social Media Insight | Scoop.it

I’m not a very huge fan of Facebook, and hardly even use it, but there have been some tools that I’ve been able to experience during my journey that I think you’ll find useful and appealing.


I was inspired to put this together after I published my Twitter tools post, earlier last week. I had fun putting together some of the new, and cool stuff that has been entering the market, and this list was not an exception. It’s all about creativity, innovation and the passion to help people in some form....

Jeff Domansky's insight:

Alex Ivanovs shares a really useful list of 10 Facebook tools.

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Jeff Domansky's curator insight, May 14, 2014 2:22 AM

Really useful list of Facebook tools from Alex Ivanovs.

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Announcing FB Newswire, Powered by Storyful | Facebook Newsroom

Announcing FB Newswire, Powered by Storyful | Facebook Newsroom | Public Relations & Social Media Insight | Scoop.it

Every day, news is made on Facebook. More than one billion people use our platform to discover, explore and participate in news-making events around the world.


Today, we’re excited to announce FB Newswire, a resource that will make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook in the media they produce.


Powered by Storyful, the leader in social content discovery and verification for newsrooms, FB Newswire aggregates newsworthy content shared publicly on Facebook by individuals and organizations across the world for journalists to use in their reporting. This will include original photos, videos and status updates posted by people on the front lines of major events like protests, elections and sporting events. FB Newswire is accessible on Facebook at Facebook.com/FBNewswire and on Twitter at @FBNewswire, and will be updated in real-time with content related to top news stories....

Jeff Domansky's insight:

Interesting content move by Facebook as it continues to try to be everything for everybody. Will it wif their product is really useful & in demand by users and in demand by users.

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10 Big Brand Facebook Tactics Any Business Can Use | Social Media Examiner

10 Big Brand Facebook Tactics Any Business Can Use | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Model your Facebook tactics on the examples of these big brands to create lasting engagement with your fans.


Do you have big-brand Facebook page envy?


Do you, as a small business owner, want your page to be popular and engaging?


It’s easier than you think to emulate what Facebook’s major players do.


In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own....

Jeff Domansky's insight:

Here are several excellent examples of Facebook marketing success. Recommended reading. 9/10 

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Scott Grodofsky's curator insight, September 16, 2014 1:55 PM

This article is about how different companies use Facebook to promote their product successfully. A few of the business tactics stood out most too me. One that stood out to me was capitalizing on major events and holidays. I felt like this was very important way to market your product because if their is a big event going on you would like to use that to your advantage to promote your product. Another idea that I felt was a good way to promote your product through Facebook was the topic of delivering content that interest your fans. In this article it talks about Monster energy. What Monster does on their Facebook page is unlike any other beverage company. They post stuff that interest the fans, but doesn't put the product in the picture. Instead they just put their logo because their logo is so widely known that people see the logo and think about Monster Energy.

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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.


While most of these studies conflict with one another, they also consistently conflict with my own analysis. This may not be what you want to hear, but the best time to post depends on your business and your audience. With a little extra effort and a little creative thinking, you can determine the best time for you.


How can you determine the best time for your business?


Focus on understanding your audienceResearch shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time....

Jeff Domansky's insight:

Smart tips for timing your Facebook posts for best results.

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Facebook Hilariously Debunks Princeton Study Saying It Will Lose 80% Of Users | TechCrunch

Facebook Hilariously Debunks Princeton Study Saying It Will Lose 80% Of Users | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Last week Princeton researchers released a widely covered  study saying Facebook would lose 80% of its users by 2015-2017. But nowFacebook’s data scientists have turned the study’s silly “correlation equals causation” methodology of tracking Google search volume against it to show Princeton would lose all of its students by 2021.

A Facebook spokesperson says “the report that Princeton put out is utter nonsense.” Indeed, it’s flawed throughout....

Jeff Domansky's insight:

Battle of the big data results in funny bone.

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Facebook Could Launch Its Flipboard-Like News Reader This Month

Facebook Could Launch Its Flipboard-Like News Reader This Month | Public Relations & Social Media Insight | Scoop.it

After years of experimentation, cancellations and redesigns, Facebook looks like it is finally going to launch in the coming weeks a news reading service built for mobile devices.


The product is known as “Paper,” according to a source familiar with the matter, and it is similar to Flipboard, a buzzy mobile-focused news reading app. Paper looks to be either a standalone mobile application or a Web experience suited to mobile devices, according to this person. Facebook could launch the app before the end of January, this person said, though the timetable could change.


Paper and Flipboard share a number of similarities, according to this person. Both essentially act as aggregators of rich media content, displaying a mix of news stories from publications like the New York Times or the Washington Post, along with status updates from Facebook users — all in a visually stunning “paper-like” format hearkening back to a time before digital devices....

Jeff Domansky's insight:

While the possibilities of Paper are interesting and welcome, I wonder if Facebook can resist the temptation to load it up with advertising to the detriment of readers?

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dan's curator insight, January 16, 2014 8:46 AM

Could or would?

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Artist Has Months-Long Facebook Conversation With an Applebee's

Artist Has Months-Long Facebook Conversation With an Applebee's | Public Relations & Social Media Insight | Scoop.it

If this Applebee's could talk, it might say, "Hello, friend!"


Chip Zdarsky is a comic book artist and journalist. He is also a devoted pen pal ... of an Applebee's. For the past several months, Zdarsky has taken to Facebook to befriend one of the fast-casual chain's Canadian franchises. And the franchise has, fortunately, returned his overtures. The results of the unlikely duo's interaction — you can read the whole thing at Buzzfeed — are hilarious and delightful and wonderfully weird. And maybe, in their way, literary. The Chip/Applebee's exchanges, played out on Applebee's Facebook page, are like Waiting for Godot ... if God were an Applebee's. They're like Her ... if ScarJo were a riblet....

Jeff Domansky's insight:

Talk about engagement! It's a weird but useful lesson for business. Have fun. Engage.

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Your Facebook Network Can Predict Whether You'll Get Dumped Within The Next 60 Days

Your Facebook Network Can Predict Whether You'll Get Dumped Within The Next 60 Days | Public Relations & Social Media Insight | Scoop.it

This is either useful or terrifying, depending on how the data affect you: Researchers at Facebook and Cornell University have figured out a formula that predicts whether a couple is likely to break up within the next 60 days.


Jon Kleinberg, a computer scientist at Cornell, and Lars Backstrom, a senior engineer at Facebook, took a dataset of 1.3 million Facebook users who listed that they were in a relationship. They were actually looking for a formula that could predict which users were in relationships with each other.


They found that the shape, or “dispersion”, of your friends network is the key. You might expect that a cluster of mutual friends indicates two people are in a relationship but the opposite is the case: You’re more likely to have cluster of mutual coworkers listing each other as friends than a couple...

Jeff Domansky's insight:

This Just In. Maybe this is why kids are leaving Facebook in big numbers? ;-)

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Facebook's Ad Chief: We Have More Primetime Eyeballs Than All Major TV Networks Combined

Facebook's Ad Chief: We Have More Primetime Eyeballs Than All Major TV Networks Combined | Public Relations & Social Media Insight | Scoop.it

Facebook advertising chief Carolyn Everson says more Americans log in to Facebook during primetime every night than tune in to the major television networks.


As we've told you in the past, both Twitter and Facebook are competing strenuously for the advertising dollars marketing clients have traditionally spent on television.


Twitter's argument lies in the fact that an increasingly distracted TV audience uses its service to discuss what they're watching in real-time.Facebook's argument is even stronger, according to vp/global marketing solutions Carolyn Everson.


Whereas Twitter hopes to win advertising dollars by making itself an integral part of the television-watching experience, Facebook believes the sheer size of its user base makes it a TV-sized mass medium all by itself....

Jeff Domansky's insight:

Here's my take: Facebook ads are spammy. They look like crap. They don't work well. They are "old marketing."

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Analyze your Facebook page | Likealyzer

Analyze your Facebook page | Likealyzer | Public Relations & Social Media Insight | Scoop.it

LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. It allows you to explore all the possibilities of your presence by evaluating your activity and dialogues to ensure your success on the most popular social network in the world - Facebook.


The free of charge service provides detailed information and explanation of identified issues, tips on how to address these issues and much more....

Jeff Domansky's insight:

Get your review today! It's free? Many thanks to Ian Cleary for the tip. 

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Teens and Social Media

Teens and Social Media | Public Relations & Social Media Insight | Scoop.it

When a group of teenagers says Facebook "confuses and scares" them and makes their eyes hurt, there may be a problem. Though Facebook is still considered the most popular social network among teens, their enthusiasm seems to be waning.


Some of them blame it on the ads and the games, but they also say it's become too popular with their parents.A recent Pew Research Center report found that 77 percent of online teens are still on Facebook compared with 24 percent on Twitter, but the latter number is up 16 percent since 2011....

Jeff Domansky's insight:

Social media trends worth noting...

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The Complete Guide To The New Facebook For Business Page - AllFacebook

The Complete Guide To The New Facebook For Business Page - AllFacebook | Public Relations & Social Media Insight | Scoop.it
Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s...
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