Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Don't Panic - You Can Still Like & Comment on Facebook Pages as Your Business

Don't Panic - You Can Still Like & Comment on Facebook Pages as Your Business | Public Relations & Social Media Insight | Scoop.it

It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes. 


Last week Facebook changed the way you access your Facebook business page. You can no longer ‘Use Facebook As’ function. Facebookers were understandably confused and many came to me looking for a solution. This post is my answer.


In this post I will show you:


1. Where to find your business page Facebook feed


2. How to Like other business pages from your Facebook page


3. How to comment and like posts as your page


4. Liking and commenting on mobile


5. What is Business Manager and how do you know if you’ve got it?...

Jeff Domansky's insight:

Here are some useful, practical tips on how to keep up with changes to Facebook business page features.

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Anatomy of an Optimized Facebook Ad

Anatomy of an Optimized Facebook Ad | Public Relations & Social Media Insight | Scoop.it

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.


How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?To be honest, it can get a little confusing. 


That's why WebpageFX created the infographic below. It's a cheat sheet for all things Facebook advertising, from the ideal dimensions of your images and videos to what the most clickable ads look like.Check it out, and read this blog post for a more detailed, step-by-step guide for creating Facebook ads....

Jeff Domansky's insight:

Check out this cheat sheet for all things Facebook advertising -- from ideal image and video dimensions, to what the most clickable ads look like....

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Tonya Scholz's curator insight, March 10, 12:34 PM

Check out this cheat sheet for all things Facebook advertising -- from ideal image and video dimensions, to what the most clickable ads look like....

Sharon Johnson's curator insight, March 10, 4:05 PM

Check out this cheat sheet for all things Facebook advertising -- from ideal image and video dimensions, to what the most clickable ads look like....

Antonio Ormachea's curator insight, March 11, 7:52 PM

Check out this cheat sheet for all things Facebook advertising -- from ideal image and video dimensions, to what the most clickable ads look like....

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How to Use Facebook Canvas: What Marketers Need to Know : Social Media Examiner

How to Use Facebook Canvas: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Have you heard of Facebook’s new mobile ad experience, Facebook Canvas?

Want to learn how to create Facebook Canvas ads?

Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience.

In this article you’ll discover how to create a Facebook Canvas ad....

Jeff Domansky's insight:

Practical tips for using Facebook Canvas for your social marketing.

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Opening Up Instant Articles to All Publishers

Opening Up Instant Articles to All Publishers | Public Relations & Social Media Insight | Scoop.it

We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere in the world. To date, we’ve been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook. While we were getting feedback and making improvements to Instant Articles, in parallel we’ve been building the tools to open up Instant Articles more broadly.

We built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue. With that in mind, our goal from the beginning was to open up Instant Articles to all publishers and we’re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook....

Jeff Domansky's insight:

Smart move by Facebook and appealing to bloggers and publishers.

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Eat, Drink Coconut's comment, February 22, 5:04 AM
Thanks great scoop and hopefully a benefit just like the livestreaming facebook recently opened up.
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4 Tips to Develop Facebook Ads Content That Converts

4 Tips to Develop Facebook Ads Content That Converts | Public Relations & Social Media Insight | Scoop.it

Are you trying to get better ROI from your Facebook Ads? With Facebook advertising dominating the Paid Social market, rising costs to advertise will force marketers to create better ad content.


Unfortunately, there is no one perfect formula for creating Facebook ads content. That’s because each brand is different and so are their customers and advertising goals. One of the keys to social media marketing success is to keep experimenting until you find what works for you. With that in mind, there are some strategies that every brand can employ to create Facebook ad content that attracts the attention of their target buyers.


After you have worked to create a killer Facebook ads strategy, it’s time to start developing content that converts prospective buyers into loyal customers. Use the tips below as a jumping off point:...

Jeff Domansky's insight:

Not getting the results you want from your Facebook ads? It might be time to adjust your strategy so that you are creating ad content that converts.

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10 Facebook Features that Businesses Should Use More Often | Cision

10 Facebook Features that Businesses Should Use More Often | Cision | Public Relations & Social Media Insight | Scoop.it

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? But its popularity made me wonder if there are existing Facebook features that may be underutilized by businesses, communication professionals and marketers.


After all, Facebook has been around for a (relatively) long time, so there must be some features that are currently under-appreciated but may be very helpful.


The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful....

Jeff Domansky's insight:

Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features.

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Facebook Professional Services: How Your Local Business Can Rank : Social Media Examiner

Facebook Professional Services: How Your Local Business Can Rank : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Do you have a local business page on Facebook?

Want to reach more local customers?

Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.

In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.
Jeff Domansky's insight:

uUseful Facebook SEO tips from Kristi Hines. Recommended reading for marketers. 9/10

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Facebook Audience Optimization: What Marketers Need to Know : Social Media Examiner

Facebook Audience Optimization: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you have a Facebook page?

Do you want more organic engagement for your posts?

Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.

In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences....

Jeff Domansky's insight:

Kristi Hines shows how to optimize your Facebook marketing with its new feature.

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10 Facebook features to watch in 2016

10 Facebook features to watch in 2016 | Public Relations & Social Media Insight | Scoop.it

The upcoming changes are new to Facebook, but not to the social media landscape. Facebook appears to be borrowing the best aspects of other popular social networks.

For communications professionals, this means that the ways you can communicate on Facebook are expanding. Imagine a platform with all of the functions of Facebook, Periscope, Yelp, Google, Yammer, Uber, Amazon Marketplace, Evite and Razoo. That appears to be what Facebook hopes to become in 2016....

Jeff Domansky's insight:

An internal communications service, shopping tab, integr