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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Top Tips For Driving a Ton of Free Traffic with Twitter

5 Top Tips For Driving a Ton of Free Traffic with Twitter | Public Relations & Social Media Insight | Scoop.it

Twitter has been my secret sauce to building an online brand. It became obvious to me early on that Twitter had the potential to drive traffic to my blog.


So I started growing my followers, tweeting links to my blog and testing different tactics to see what worked and what didn’t. I remember someone saying a few years ago that……”a tweet without a link is a wasted opportunity”.


That made sense to me. So tweets were always sent with a link that took them from Twitter to my digital asset. That was my online portal and blog....

Jeff Domansky's insight:

Jeff Bullas on why Twitter should be in your social media toolkit. Recommended reading.  9/10

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Marco Favero's curator insight, May 19, 3:16 PM

aggiungi la tua intuizione ...

EventumDesign's curator insight, May 19, 4:46 PM

Twitter ha Sido mi salsa secreta Para La Construccion De Una marca en Internet.  Se Hizo Evidente Para Mí from El Principio Que Twitter Tenia el potencial párrafo Atraer tráfico a mi blog.

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Poetweet: Create a poem from a Twitter name automatically - Fun and creativity

Poetweet: Create a poem from a Twitter name automatically - Fun and creativity | Public Relations & Social Media Insight | Scoop.it

Find out if there is poetry in your tweets.

Jeff Domansky's insight:

Poetweet automatically creates a poem from any @Twitter name you enter. It's a whole lot of fun and creativity on your next coffee break. Highly recommended! 10/10

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Why Mobile Is Increasingly Important To Business

Why Mobile Is Increasingly Important To Business | Public Relations & Social Media Insight | Scoop.it

The ascendancy of mobile devices, primarily smart phones and tablets, is hard to deny: the number of UK mobile subscriptions at the end of 2013 was 83.1 million, against a population at the time of around 64 million! This means that many people in the population have at least one mobile subscription; providing an incredibly wide recipient base for mobile marketing efforts.


But the wide number of potential recipients isn’t the sole reason to make more room for mobile in your marketing strategies; there are a number of factors that now make mobile marketing an essential weapon in your overall marketing arsenal. In this article, we’ll take you through some of the most convincing reasons to be giving mobile more attention in your marketing strategy....

Jeff Domansky's insight:

Why mobile marketing is an essential weapon in your overall marketing arsenal.

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Event Promotion and Social Media Go Hand-in-Hand

Event Promotion and Social Media Go Hand-in-Hand | Public Relations & Social Media Insight | Scoop.it

Organizers of events are relying more and more on social media to get the word out, and event-management provider Maximillion prepared the infographic below to illustrate the increasing role of Facebook, YouTube, Google+,  Twitter,  LinkedIn and Pinterest....

Jeff Domansky's insight:

Why organizers and promoters of events rely more and more on social media to get the word out and see success.

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Susan Sullivan's curator insight, May 19, 7:08 PM

Event management and social media go hand in hand. #BondPRstudents

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Blog Writing: 11 Useful Tools to Improve Your Blog Post Writing

Blog Writing: 11 Useful Tools to Improve Your Blog Post Writing | Public Relations & Social Media Insight | Scoop.it
Writing regular blog posts can be tough.

You need a blog strategy, constant new ideas and the motivation to get the posts written.

But you don’t have to get on with this alone – there are tools that can help you to write your blog posts so they are easier and quicker to produce.

Ready to boost your productivity and get better blog posts?

Read on!
Jeff Domansky's insight:

Ian Cleary offers 11 valuable blogging tools you must check out. Recommended reading.  9/10

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Formula for Perfect Headlines Every Time | Social Media Week

Formula for Perfect Headlines Every Time | Social Media Week | Public Relations & Social Media Insight | Scoop.it

Whether you realize it or not, a good headline is absolutely vital to your viewers’ willingness to continue reading.In fact, 8 out of 10 readers only make it through the headline before they’re looking for the back button.


With those kind of odds, it’s no wonder that creating more dynamic headlines is so important for the success of your content.


So what are some secrets for creating better headlines, you ask? We’ve created this list for creating hard-hitting headlines that hit home runs with your readers....

Jeff Domansky's insight:

Headline home runs? You betcha!

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How to Make Your Blog Post Images Retina-Friendly

How to Make Your Blog Post Images Retina-Friendly | Public Relations & Social Media Insight | Scoop.it

If you're producing regular blog content and want your images to look good on any screen, this tutorial is for you. It's a lot simpler than it seems, I promise.


In this post I'll talk about how to create your images, how to save the images for web, and then how to import and use your images within your blog posts....

Jeff Domansky's insight:

We've heard that we need to start designing for retina screens for quite a while now. Here's how to make your blogging post visuals work well on new retina ready screens.

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5 Tips to Optimize Your New Twitter Profile

5 Tips to Optimize Your New Twitter Profile | Public Relations & Social Media Insight | Scoop.it

Change is coming to your Twitter profile. Big, beautiful change.Twitter is currently rolling out a profile redesign to all users, a redesign that puts an even greater emphasis on the great Twitter content that you share and one that provides some bonus opportunities to make a branding splash. 


Visual content will get a big boost. Top tweets will get a bump. And we’ll all be scrambling to find out what works beston this extreme makeover of our Twitter homes....

Jeff Domansky's insight:

Kevan Lee provides an overview of all the changes with the new Twitter profile and how you can make the most of the design to maximize your marketing.

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Study Finds Brand Reputation More Important to Consumers than Price

Study Finds Brand Reputation More Important to Consumers than Price | Public Relations & Social Media Insight | Scoop.it

Everyone knows price matters to consumers, but a new study suggests the lowest price doesn’t always win. Even more important to consumers is the reputation of retailers—and how prices correlate to that brand reputation.


Price Still Matters


This guideline comes from Concordia University’s John Molson School of Business, which does agree that price remains an important factor for businesses. But price is a relative figure that relates to the reputation of a business, and consumers typically gauge whether a price is good based on how it compares to a brand’s reputation.


In other words, a high price isn’t a deterrent to many consumers, as long as it corresponds to a positive reputation. When price and reputation seem misaligned, consumers are turned off....

Jeff Domansky's insight:

The results are in: When price and brand reputation seem misaligned, consumers are turned off. But when reputation soars, pricing becomes secondary.

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Marco Favero's curator insight, May 17, 6:22 AM

aggiungi la tua intuizione ...

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Study finds digital's influence on retail growing at a 'rapid pace'

Study finds digital's influence on retail growing at a 'rapid pace' | Public Relations & Social Media Insight | Scoop.it

Dive Brief:

Retailers don’t have a good handle on the effectiveness of their digital strategies because they’re looking at “channel-specific sales” rather than gauging how digital connections are also influencing in-store sales, according to a new report from Deloitte Digital.


In 2014 for example, in-store sales driven in part by mobile and web were $1.7 trillion, five times that of web sales, according to the report, “Navigating the New Digital Divide.”Deloitte says its research indicates that digital-influenced sales — sales in which consumers have used a device to shop at some point in the process — will account for well more than half (64 cents) of each dollar spent, a total of $2.2 trillion by the end of 2015....

Jeff Domansky's insight:

Deloitte study says retailers focus too much on the buy button where they have the least influence. A dangerous marketing practice.

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How to lay out your 5-year brand strategic plan on one page | Beloved Brands

How to lay out your 5-year brand strategic plan on one page | Beloved Brands | Public Relations & Social Media Insight | Scoop.it

The same leaders who use the phrase: “Let’s all get on the same page”, then send out 110 slide Powerpoint presentations. We take it serious enough to create a Brand Strategy Roadmap that you can use to frame the next 5 years of your brand strategy, and fit it on one page. This way,  you really can get everyone on the same page.  


The master brand strategy roadmap


Having the brand road map on one page can help align everyone that works on a brand. This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a small part of the brand. The road map helps guide everyone and keep them aligned.


Here’s the one I use that has all the key elements....

Jeff Domansky's insight:

Graham Robertson shows how to get your brand strategy and team onto one page. Recommended reading. 9/10

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5 Content Monetization Techniques with Great Future Potential - SEMrush Blog

5 Content Monetization Techniques with Great Future Potential - SEMrush Blog | Public Relations & Social Media Insight | Scoop.it

This blog post offers a cross-platform look at a variety of things that will change how businesses and consumers interact in the future.


Almost halfway into 2015 already, these are some of the key ways marketers and web publishers will be able to monetize their digital content. They represent opportunities to expand your business and help you keep a competitive edge in a market that is quickly becoming saturated with ideas....

Jeff Domansky's insight:

Here's an interesting look at several content monetization strategies for the future.

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Comunicologos.com's curator insight, May 17, 2:26 PM

Monetización de Contenidos

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Connecting the Power of Influencer Marketing

Connecting the Power of Influencer Marketing | Public Relations & Social Media Insight | Scoop.it

In the past week, I’ve felt the power of the influence shifting in the social business marketplace.  It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising.  I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content.  


It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer.  Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform.  We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar.  So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!..

Jeff Domansky's insight:

When you're thinking about influencer marketing, think about "micro celebrities".

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7 Statistics Every Social Media Marketer Should Know

7 Statistics Every Social Media Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

To achieve social media success in 2015 and beyond, marketers must understand their audience, their behavior towards different social media platforms, as well as how these platforms have evolved throughout the years.


With this, it is important to keep up with important numbers that would help online marketers strategize better.Here are 7 statistics that every social media marketer must know...

Jeff Domansky's insight:

Valuable stats for marketers.

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David Fontaine's curator insight, May 19, 5:25 PM

Something to think about as you peruse LinkedIn.

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Free Ultra Minimal, One-Page Résumé Template Presents Information Elegantly - DesignTAXI.com

Free Ultra Minimal, One-Page Résumé Template Presents Information Elegantly - DesignTAXI.com | Public Relations & Social Media Insight | Scoop.it

In some cases, instead of something flashy and eye-catchinßg, a résumé with a clean, no-nonsense layout that allows the reader to get all the necessary information at a glance would be more effective. 


This ‘ultra minimal’ résumé template by Bangladesh-based freelance design consultant Saptarshi Nath does just that—made for designers, developers and professionals of all industries, its simple, professional and elegant layout focuses the spotlight on your data....

Jeff Domansky's insight:

Job hunting? Terrific elegant design for your next resume.

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How to Remove Photo Backgrounds in Photoshop or PowerPoint

How to Remove Photo Backgrounds in Photoshop or PowerPoint | Public Relations & Social Media Insight | Scoop.it

You know what one of my biggest design pet peeves is? When I'm trying to design something, but there's an unwanted background on the image I'm using. Either I want to remove the photo background altogether, or I prefer a transparent background so the image assumes the look of any other background I put behind it.


Take the image on the left above, which is from our free, downloadable collection of holiday stock photos. That image would be so much more useful to my call-to-action, SlideShare presentation, blog post, or ebook if I could just remove that pesky background so it looked like the image on the right. Or maybe you've downloaded another one of our collections offree stock photos that could also use a transparent background.


Luckily, there is something you can do about it. Using either Photoshop or PowerPoint, you can easily remove the background of your photo or image in no time. And I'm going to show you exactly how to do it. First, grab an image to practice with....

Jeff Domansky's insight:

Learn how to use Photoshop or PowerPoint to easily remove the background of a photo.

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Jeff Domansky's curator insight, May 19, 1:34 PM

Learn how to use Photoshop or PowerPoint to easily remove the background of a photo.

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Should You Be on Snapchat, Ello, or Vine? A Look at Social's Fringe

Should You Be on Snapchat, Ello, or Vine? A Look at Social's Fringe | Public Relations & Social Media Insight | Scoop.it

Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.

I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....

Jeff Domansky's insight:

Kevan Lee looks at some of the social media channels outside of the mainstream and finds some worth considering for your content marketing program.

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Emmanuelle Leneuf's curator insight, May 18, 10:37 PM

Comment bien choisir son réseau social ?

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How To Create An Effective Call To Action

How To Create An Effective Call To Action | Public Relations & Social Media Insight | Scoop.it
Today, we’re going to cover what a call to action is, why it’s crucial to the success of your landing page, and how you can make yours more effective. Throughout this how-to, we’ll also showcase examples of what makes an excellent CTA. (So stick around pros – you will get something out of this, too!)...
Jeff Domansky's insight:
The best way to increase conversions is to master the call to action. Learn the tricks the pros use in this post.
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Rosemary Burnett's curator insight, May 18, 10:42 PM

Some good tips here by Dusty Arab on maximizing the use of 'Calls to Action" to improve your conversion rates on free giveaways and landing pages.  RB


Subscribe to www.sitecontent4u.com and get the latest technology news to your Inbox!

Luis Cano's curator insight, May 20, 1:48 PM

Without an effective call to action you're wasting your time ...

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7 Simple and Proven Tips to Increase Your Blog Subscribers | Buffer

7 Simple and Proven Tips to Increase Your Blog Subscribers | Buffer | Public Relations & Social Media Insight | Scoop.it

Running a blog is so much more rewarding when you know people are reading, enjoying and sharing your work. If you’re managing a blog as part of your business, you probably want people to find and buy your products through your blog, as well. So increasing subscribers is an important task for bloggers.


These are some fairly simple hacks that you can implement without too much fuss, which should boost your subscriber numbers....

Jeff Domansky's insight:

Here's a collection of useful, practical blogging tips to get the most from your blogging strategies.

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5 Ways Content Markets Your Business Effectively

5 Ways Content Markets Your Business Effectively | Public Relations & Social Media Insight | Scoop.it
Content by itself is just a tool. Plenty of companies have been using content to market their business for a long time, this isn’t anything new — whether it’s a proposal, ad, brochure, rack card, marketing kit, email, stationary, blog post or newsletter. Most of this content is entirely promotional, focused on the company: their products, services, accolades, features and benefits — not the customer or the information that they are most interested in and find valuable.Content marketing is how you use the tool. It is the creation of free valuable content that has a marketing purpose. For my readers that purpose is awareness, educating and building trust, enough to do business with you. The goal of content marketing is consumption, then behavior (profitable customer action).On a strategic level, content marketing must mean more than a blog post, status update or tweet. You must think about your content achieving a strategic business goal or objective. Building an asset to serve your business over time....
Jeff Domansky's insight:
The distinction between content and content marketing is all about how you use the content for business results.
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8 Marketing Plan Differentiators to Make Your Strategy Pop

Whether your business is coming up with a marketing strategy for the long term or just making adjustments midyear, use these marketing plan differentiators to make your strategy pop....

Jeff Domansky's insight:

Vàluable tips on strategic marketing planning.

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Marco Favero's curator insight, May 17, 6:22 AM

aggiungi la tua intuizione ...

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Video Content Is Important to Consumers

Animoto's annual “Online and Social Video Marketing Study” shows that video marketing is growing and that consumers prefer to learn about products through video. The study also illustrates how video marketing plays a pivotal role in the acquisition of new customers, as well as helps brands engage with existing ones.


The study says that four times as many consumers would rather watch a video about a product than read about it.


And doing so helps them retain information about that product. Only 14% of the 1,051 U.S. consumers surveyed could remember the last display ad they saw, while 80% could recall the video ads they watched online the week prior. ...

Jeff Domansky's insight:

Research shows the value of video. Consumers simply want video about products not affect the company's. Good read. 9/10

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Critical factors in an Omni Channel Strategy

Critical factors in an Omni Channel Strategy | Public Relations & Social Media Insight | Scoop.it
However not many brands and marketers have been successful in deploying omni-channel strategies for a simple reason – we are operating on top of an increasingly broken and fragmented ecosystem that is CHANNEL FOCUSED and not CHANNEL AGNOSTIC. The shift requires fundamental change; I call these the FIRST PRINCIPLES OF AN OMNI-CHANNEL STRATEGY (in no specific order)....
Jeff Domansky's insight:
Higher level thinking to help you develop your more effective omni-channel marketing strategy.
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Landing Page Copywriting Secrets the Pros Never Share

Landing Page Copywriting Secrets the Pros Never Share | Public Relations & Social Media Insight | Scoop.it

If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?


Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.


So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....

Jeff Domansky's insight:

Planning to build a landing page? Here's how to do it right with tips from four of the best. Recommended reading. 9/10

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How to Create a Beautiful Landing Page Fast

How to Create a Beautiful Landing Page Fast | Public Relations & Social Media Insight | Scoop.it

There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue.


Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....

Jeff Domansky's insight:

Qards is an excellent tool for designing fast landing pages. Check it out and try these valuable tips.

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Luis Cano's curator insight, May 20, 3:26 PM

Creating beautiful landing pages in minutes ...