Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Step-By-Step Guide to Your Media Company’s First Contest or Promotion

Step-By-Step Guide to Your Media Company’s First Contest or Promotion | Public Relations & Social Media Insight | Scoop.it

Over the years, we have found that contests and promotions are incredible ways of satisfying advertisers while learning about the interests of audience members, and growing a business’ database. It is a great way to bridge the gap between your two best assets and, ultimately, increase digital revenue.


And according to research conducted by Borrell, the implementation of contests and promotions will be worth your while. Digital promotions spend is predicted to double by 2017, totaling $80.3 billion dollarsIf you are looking to run your first contest/promotion, here is what we recommend:...

Jeff Domansky's insight:

Learn step by step how your media company can create contests and promotions for your advertisers.

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Here’s how you make marketing people love | Jay Baer

Here’s how you make marketing people love | Jay Baer | Public Relations & Social Media Insight | Scoop.it

Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. 


Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things.


That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. This is the playbook for how real estate professionals can massively accelerate their business by fundamentally shifting how they think about value, their customers, and their marketing....

Jeff Domansky's insight:

Jay Baer shares more examples of marketing Youtility. Recommended reading  9/10

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How Social Media Predicted Failure of 4K and 3D TVs

How Social Media Predicted Failure of 4K and 3D TVs | Public Relations & Social Media Insight | Scoop.it

Could social media have predicted the failure of 3D TVs and its successor 4K? Why did these products fail when they seemed nailed-on to be the next big thing? Naturally, like all tipping points, positive and negative, there was probably a mixture of reasons, but a new report from UK social media analytics company Brandwatch is a good starting-point.


In the company’s Consumer Technology report, it cites how social listening to research meant it knew what consumers felt about 3D TV’s successor, 4K. The data showed that the three target demographics; gamers, TV and film fans, and people with an interest in computing, all had concerns with the technology....

Jeff Domansky's insight:

Branding and old school marketing no longer work. It's time for storytelling and meaningful content engagement.

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Marco Favero's curator insight, November 5, 2014 6:23 AM

aggiungi la tua intuizione ...

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1Simple Steps to Market on Pinterest for Profit

1Simple Steps to Market on Pinterest for Profit | Public Relations & Social Media Insight | Scoop.it

Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer!


This article will discuss why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Adding Pinterest to your marketing mix will provide better brand visibility and reward you with long term web traffic....

Jeff Domansky's insight:

Pinterest is the #4 traffic referrer on the web. Use these smart marketing tips to gain more traffic with Pinterest for your blog or website.

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Rebecca Lynch's curator insight, December 9, 2014 7:39 PM

Pinterest is outside of the top three or four social media platforms that most businesses think of, but it should not be overlooked. According to this article, many users are likely to purchase something they see on Pinterest, and the majority of their users (young moms, single men) are tech-savvy and have buying power. Businesses should use the platform to create a holistic online presence, spread their brand and create trust between them and their customers. By putting up relevant images or inspirational messages, the company is selling the brand rather than a specific product or service.

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How to Use Pinterest to Boost Blog Traffic Dramatically

How to Use Pinterest to Boost Blog Traffic Dramatically | Public Relations & Social Media Insight | Scoop.it

As a blogger, you must create content and then repurpose and position it in a creative and engaging way. Pinterest can help you do this effortlessly.


If you’ve been on the fence about Pinterest, I challenge you to dip your toe in the water.To help you get started, I’ve put together my top ways to use Pinterest to boost blog traffic exponentially....

Jeff Domansky's insight:

Rebekah Radice shows how to use Pinterest to drive big traffic back to your blog or website.

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How to Remarket Twitter Users With Tailored Audiences

How to Remarket Twitter Users With Tailored Audiences | Public Relations & Social Media Insight | Scoop.it

Are you remarketing to people with Facebook or Google?Did you know you can do the same thing with Twitter?Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that.In this article I’ll explain how Twitter tailored audience targeting works and how to find the right users for your targeted campaign....

Jeff Domansky's insight:

Here's how to market strategically on Twitter.

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12 Facts About the Human Brain That Will Make Your Marketing More Successful

12 Facts About the Human Brain That Will Make Your Marketing More Successful | Public Relations & Social Media Insight | Scoop.it

Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge.


Understanding how the human brain works is fascinating, but it’s also good business.


Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend.  


If you are looking to get more of your marketing efforts seen, then have a look at this infographic, embedded below, generated by Nashville, Tenn.-based Emma, an email-marketing software provider. The infographic highlights 12 biological trigger mechanisms that make the human brain light up....

Jeff Domansky's insight:

Don't make them think, make them feel! That's why understanding how the brain works can make your marketing much more effective.

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Marshall Gass's comment, November 4, 2014 3:26 PM
The article so relates to how Poets perceive images and are able to project these images into words that leave lasting impressions. Great write.
AffiliateMarketHelp's curator insight, November 4, 2014 10:51 PM

A serious marketer, or blogger/author/etc., must take into account what will generate the best desired results.  By not taking into account the thought process of your audience, you are making a potentially fatal error.

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Report: Americans to spend $89 billion online this holiday season

Report: Americans to spend $89 billion online this holiday season | Public Relations & Social Media Insight | Scoop.it

Online sales in the U.S. are expected to hit another record this holiday season, but spending growth will be slower than in previous years, according to one researcher.


Forrester Research predicts that consumers will spent $89 billion shopping online during the holiday season this year, an increase of 13% from the same period a year earlier. That's down from 15% year-over-year growth in 2013....

Jeff Domansky's insight:

The business of online shopping is still growing strongly. Imagine. $89 billion will be spent shopping online this Christmas season!

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How to Use Pinterest for Videos, SlideShares and Podcasts

How to Use Pinterest for Videos, SlideShares and Podcasts | Public Relations & Social Media Insight | Scoop.it

Do you only share images on Pinterest?


Would you like to share other content to grow your Pinterest followers and other social networks?


You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest.


In this article I’ll explain how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts....

Jeff Domansky's insight:

This is excellent content marketing advice on how to use Pinterest for some very creative strategies.

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