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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Using Big Brand Ideas in Small Business | distilled

Using Big Brand Ideas in Small Business | distilled | Public Relations & Social Media Insight | Scoop.it
Big Business Ideas for Small Budgets While big businesses have the budget to do awesome things, small businesses have the agility and personality to do amazing things as well. I’m going to use a few small businesses as examples of how you can take big brand strategies and apply them to your small business....
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What the Marketing Agency of the Future Will Do Differently | Mitch Joel

What the Marketing Agency of the Future Will Do Differently | Mitch Joel | Public Relations & Social Media Insight | Scoop.it

Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty. Noting more. Nothing less. And that has not changed since agencies were first invented.

 

So, now what? How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? How does an agency stay ahead of the curve?

 

For over twenty years, I have had a front row seat to this revolution in marketing. Watching businesses like Kodak crumble in the same month that Instagram gets acquired by Facebook for a billion dollars. Watching an unknown search engine with a cute name become one of the most powerful brands in the world. It is clear that agencies are still holding on to their sacred cows, but it is crystal clear that the dogma of the industry is being rewritten. Here are five new attributes that I think marketing agencies will need to develop to survive...

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Five key attributes marketing firms will need to survive....

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Algorithms Don't Feel, People Do | Harvard Business Review

Algorithms Don't Feel, People Do | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

...We are still very much in the ideas business. Despite how much more sophisticated the algorithms get at search, contextual and behavioral ad serving, advertising still has to move you. And that comes down to the kind of creative that makes you feel an emotion... not just "think" or push you into "lower funnel" activation as many marketers are so anxious to do.

 

This means drawing you in, getting you involved, and making you react emotionally, which is just as important on a hand-held device as it is in a 30-second TV spot. Creatively, this has been the challenge for the web banner, the video pre-roll, and even the next in-app-native touch-screen rich-media ad. These units may drive our impression-based ad-supported model, but they've yet to adequately prove the ability to make the consumer feel....

Jeff Domansky's insight:

Made me think...

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Can Your Business Survive Without a Traditional Website? | Mashable

Can Your Business Survive Without a Traditional Website? | Mashable | Public Relations & Social Media Insight | Scoop.it

For many small businesses, a landing page is more than adequate as a digital footprint. When Jon Goldman would get on the phone with potential customers, often the first thing they'd ask is, "So what is it you do?" even after they had visited his website.

 

He discovered a solution with a new web tool called Pitch Site, which allows him to sum up his business in a "much more visually attractive and concise way." Goldman has generated 3,900 leads since putting his business on Pitch Site. The formulaic single page website answers 99% of the questions people will have about how his business works — fundraising for sports teams — so during the phone call he can focus on benefits rather than explaining the "how."...

Jeff Domansky's insight:

Pitch Site is a small biz marketing tool worth exploring. Good read.

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Suzanne Ross's curator insight, March 15, 2013 2:32 PM

More than just an electronic business card, but not so daunting as a complete website.

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A Picture's Worth A Thousand Likes: Visual Media Tips For Small Businesses | Forbes

A Picture's Worth A Thousand Likes: Visual Media Tips For Small Businesses | Forbes | Public Relations & Social Media Insight | Scoop.it

Adding more visuals to marketing efforts can help small businesses increase traffic, engagement, and sales. From blogs to short 140-character tweets to pictures, social media content is transforming from text to images. In 2012, visual pinboard site Pinterest saw the largest year-over-year increase of any social network, says the Nielsen 2012 Social Media Report. Here are some tips for how small businesses can make their social media more visual...

Jeff Domansky's insight:

Got visuals? Your future marketing success depends on it...

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15 Twitter Analytics Tools for Measuring Your Online Presence

15 Twitter Analytics Tools for Measuring Your Online Presence | Public Relations & Social Media Insight | Scoop.it

Twitter helps you interact with people, but have you wondered how many people are seeing your tweets or where are they from or how you influence others? Well, there are a few tools which can analyze your twitter presence and you might be quite amazed about the data.

 

Although Twitter hasn`t launched their Analytics tool yet, others made use of the awesome Twitter API and built some apps. I want to present you 15 apps which I consider to be the best Twitter Analytics tools which can help you track your social media presence!...

Jeff Domansky's insight:

Great tool suggestions...

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Why Your Marketing Campaign Sucks | TechCrunch

Why Your Marketing Campaign Sucks | TechCrunch | Public Relations & Social Media Insight | Scoop.it
Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. I recommend that companies move beyond narcissistic marketing to what I call “point-of-view (POV) marketing.” Here’s what I mean …
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Social Media Comparison: How Your Company Can Benefit from Each Platform | Business 2 Community

Social Media Comparison: How Your Company Can Benefit from Each Platform | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Clearly, we live in a world of social media. What may not be as evident is how the various platforms are distinct, and how you can use each differently to your business’ advantage.
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Social Media Monitoring Tool - How to use mention | Ian Cleary

Social Media Monitoring Tool - How to use mention | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

Monitoring what people say about you or your business online is crucial.   It helps build relationships, generate leads and protect your reputation.  Using a Social Media Monitoring Tool is really an essential tool that should be part of your social media tool box.

 

In this article we outline how to use ‘Mention App’ to monitor the web and social media.  It is a very comprehensive and effective tool that is well worth exploring.

 

My personal experience with mention is very positive.  I have connected with so many people because mention notified me that they mentioned my name or company name and I wouldn’t have found it without using mention.  So the following information is well worth reading!...

Jeff Domansky's insight:

Valuable tool from my first look at it. Ian Cleary shares a useful, clear overview.

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Celebritize You's comment, March 15, 2013 3:11 AM
Sounds pretty interactive and keeps you engaged with your followers, friends, target, clients, customers and potential clients and customers.
Jeff Domansky's comment, March 15, 2013 10:42 AM
So far I'm finding it useful. Especially with Google cutting RSS Reader in July, tools like this will help.
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Utilizing Social Media to Help Improve Your Local Rankings | ClickZ

Utilizing Social Media to Help Improve Your Local Rankings | ClickZ | Public Relations & Social Media Insight | Scoop.it

For any small business today, it can be a tough task to get ranking in the search engines, even for your own business name. That fact can be extremely frustrating when business owners think that they deserve to rank for their business name, yet don't own a website for their business. Or, worse yet, they own a website but it's never updated due to lack of time, skill, or loss of their webmaster.

 

So what do you do? You know that saying, "If you can't beat them, join them"? Well, that's what small businesses need to do. Harness the power of social media and review sites and use them to their own advantage. Social, Review, and Deal Sites Are Always Generating New Content What do search engines love? New, relevant, up-to-date content! What do social networks and review sites offer? New, relevant, up-to-date content…at least for the most part they try to.

 

If you have a tough time managing a website, utilizing social networks like Facebook, Twitter, and Pinterest, review sites like TripAdvisor or Yelp, more mobile-based sites like Foursquare and Urbanspoon, and deal sites like LivingSocial or Get City Dealz are ways that merchants can enhance and exert control over rankings in the search engines....

Jeff Domansky's insight:

Smart advice for SMBs going social.

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Do social media ads really work? We put them to the test! | PCWorld

Do social media ads really work? We put them to the test! | PCWorld | Public Relations & Social Media Insight | Scoop.it

We placed ads on AdWords, Facebook, Twitter, LinkedIn, and StumbleUpon. Which service provided the best ROI? The results will surprise you.

 

Social media sites already offer free advertising in the form of tweets and Facebook posts, but these tools can only take your brand so far. The next step involves paying for social media ads, and if you're considering this option, you're probably most concerned with one big question: What will my return actually be? Will spending money on an ad on Twitter or Facebook bring more customers to my business than the same amount spent on Google AdWords?

 

I put that question to the test by setting up experimental ads across five services: Google AdWords, Facebook, Twitter, LinkedIn, and StumbleUpon. I wanted to see exactly how these tools benefited my own content-creation and corporate blogging business. Indeed, Null Media is exactly the kind of small business that could benefit from social media ads—in theory....

Jeff Domansky's insight:

Great test and interesting results for marketers, content and PR pros to consider.

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How to Use SlideShare to Generate Leads | Social Media Examiner

How to Use SlideShare to Generate Leads | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

SlideShare for lead generation: Here's how to use SlideShare as part of your visual content marketing strategy.

 

Do you want more leads? Have you looked into SlideShare?

 

This article will give you 10 tips to maximize your leads with SlideShare....

Jeff Domansky's insight:

Got visuals? Put them into action in your marketing and content strategy.

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Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News

Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News | Public Relations & Social Media Insight | Scoop.it
Pinterest on Tuesday quelled some of its critics by finally giving page managers a way to measure and track how people interact with their content. The free product, called Pinterest Web Analytics, is Pinterest's latest effort to shore up its services for business purposes. Since Pinterest launched in 2010, a lack of measurement tools has been a sore spot with brands considering using the platform. Outside services, such as Curalate, have provided data on pins, re-pins, likes, shares and impressions, but that meant PR pros must use an external analytics interface—now, Pinterest is a one-stop measurement shop, à la Facebook Insights....
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Alison D. Gilbert's curator insight, March 15, 2013 11:01 AM

Another right step for social media's darling

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10 reasons Why News Releases Are Smart PR

10 reasons Why News Releases Are Smart PR | Public Relations & Social Media Insight | Scoop.it
News releases are very smart marketing and public relations for companies. These 10 tips share reasons why the news release is not dead.... If you’ve been hearing any scuttle that the news release is dead, think again. This vehicle is not only alive and very well, it’s smart public relations for your business. Here are 10 reasons why the news release still works and should be incorporated into any company’s integrated marketing plan...
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AdWords "Ineffective" Says eBay, Google "Meta-Pause Analysis" Contradicts Those Findings

AdWords "Ineffective" Says eBay, Google "Meta-Pause Analysis" Contradicts Those Findings | Public Relations & Social Media Insight | Scoop.it

A story generating buzz and controversy earlier this week amounts to a stinging indictment of the paid search industry as a whole....

 

If eBay is correct and other marketers take its research and recommendations seriously there are some profound implications for not only Google but the SEM industry as a whole. Google: Ads Offer Incremental Traffic not Replaced by Organic Not surprisingly Google has research that says the exact opposite of what eBay found.

 

In early 2012 Google published the results of a “meta-analysis” of “six months of Search Ads Pause studies” where advertisers had reduced AdWords spending “at least 95 percent.” According to Google, “these amounted to 390 studies between April, 2011 and October, 2011.” These studies were conducted in the US, UK, France and Germany. They looked broadly at search marketing and not just AdWords....

Jeff Domansky's insight:

Engaging debate for all who market...

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3 Powerful Case Studies That Show you How to Advertise on Twitter | Jeffbullas's Blog

3 Powerful Case Studies That Show you How to Advertise on Twitter | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
Paying for advertising on Twitter was not easy in the past and was restricted to the USA. It also hasn’t been available for much of its seven years as it relied on its large venture capital funding to build its network and technology. With the implementation of the self service features, companies are starting to experiment with paid advertising using a variety of tactics. Paid advertising on Twitter can be done in three ways....
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Former NY Times Editor Bill Keller On Tech Cults, Native Advertising And The Benefits Of Buyouts | Forbes

Former NY Times Editor Bill Keller On Tech Cults, Native Advertising And The Benefits Of Buyouts | Forbes | Public Relations & Social Media Insight | Scoop.it

Bill Keller obviously has something of a love/hate relationship with the internet. The former New York Times executive editor has written columns questioning the societal value of Twitter and web news aggregators like the Huffington Post. On the other hand, he’s rather active on Twitter, where he has more than 50,000 followers, and it was under his tenure that the Times became an enthusiastic user of that platform, among a slew of other digital technologies.

 

And now he’s officially a new media guru, having been a speaker at SXSW Interactive in Austin this week. Keller, who’s been writing for the Times’s Op-Ed page since handing over the top job to Jill Abramson in 2011, was a guest on a panel about digital bullying. After that discussion, I caught up with him for coffee and a chat. When I asked if it was okay to record our conversation, he quipped, “That depends what you’re going to ask me.”...

Jeff Domansky's insight:

Weekend must-read...

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Content Marketing Tips You Can Bank On from Intel, Kraft, SAP & Content Marketing Institute

Content Marketing Tips You Can Bank On from Intel, Kraft, SAP & Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it

In a recent study by Content Marketing Institute, it was reported that 54% of B2B marketers will increase their spend on content marketing over the next 12 months. Pouring more money into content doesn’t automatically result in success.

 

As with wise investing for financial success, marketers need to back up their content investments with a plan, resources, goals, measurement and many other answers to questions their competition aren’t bothering with. This doesn’t mean you need some grand, perfect strategy to see a return on content development spend. But it does mean having a clear vision and approach. To help guide you in this content marketing journey, here’s advice from some of the top content marketers in the industry including pros from Intel, SAP, Kraft, and the Content Marketing Institute....

Jeff Domansky's insight:

Lee Odden shares great advice from experts for PR, marketing and content pros.

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Mike Allton's curator insight, March 16, 2013 6:23 AM

My favorit tip was Joe P's, that a business needs to know *why* they're doing content marketing. But I would also add that it's critical that your content include a Call To Action. Make sure that you're always giving the reader a clear next step to take.

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6 Hot Trends in Digital Marketing

6 Hot Trends in Digital Marketing | Public Relations & Social Media Insight | Scoop.it

The digital marketing landscape is constantly changing. What was hot last year, won’t necessarily still be top dog this year. With such a rapidly transforming market, it’s inevitable that digital marketing will have to work with new priorities, better tools, and improved strategies in order to keep up with the demand. Here are six of the hottest digital marketing trends that could make serious headway in 2013...

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Six trends to think about...

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B2B Pinterest Social Media Marketing: 40 Ideas to Get You Started | Social Media Today

B2B Pinterest Social Media Marketing: 40 Ideas to Get You Started | Social Media Today | Public Relations & Social Media Insight | Scoop.it
If you're looking to get started with Pinterest for your B2B business, here are 40 ideas for pinspiration that will help you showcase your brand, your people, your company culture, your products or services, and your industry knowledge and expertise.
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4 Tips For Building A Strong Facebook Brand Page

4 Tips For Building A Strong Facebook Brand Page | Public Relations & Social Media Insight | Scoop.it

...The business side of Facebook boomed in the personality of a Facebook brand page. This serves as the go-to social marketing move for every brand out there, no matter how big or small. Imagine posting your latest marketing pitch in real time and being able to target your consumers by using insight provided on your Facebook brand page.

 

I recently watched a tutorial video from Hootsuite that featured Jason Li. It was all about how you can build a strong, effective Facebook brand page. Let me share with you the things I learned after watching this video. These four steps may sound cliche to some people, but as the old saying goes “the simplest answer is usually the right one.” Allow me to discuss this briefly. I would love to hear your suggestions for building a strong Facebook brand page....

Jeff Domansky's insight:

If you want to build a strong, effective Facebook brand page, these 4 tips can help.

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Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News

Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News | Public Relations & Social Media Insight | Scoop.it

Pinterest on Tuesday quelled some of its critics by finally giving page managers a way to measure and track how people interact with their content. The free product, called Pinterest Web Analytics, is Pinterest's latest effort to shore up its services for business purposes. Since Pinterest launched in 2010, a lack of measurement tools has been a sore spot with brands considering using the platform. Outside services, such as Curalate, have provided data on pins, re-pins, likes, shares and impressions, but that meant PR pros must use an external analytics interface—now, Pinterest is a one-stop measurement shop, à la Facebook Insights....

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Alison D. Gilbert's curator insight, March 15, 2013 11:01 AM

Another right step for social media's darling

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A Simple Tool That Makes Bloggers Drool | Forbes

A Simple Tool That Makes Bloggers Drool | Forbes | Public Relations & Social Media Insight | Scoop.it

Retailers, take heed. This new trend in content marketing could make a big difference for your business. If you spend any time on Pinterest, you’ll quickly become aware that color boards are the hottest trend. If you spend any time on Pinterest, you’ll quickly become aware that color boards are the hottest trend. In my experience they do well on Facebook, too!

 

A recent Saint Patrick’s Day Wedding Inspiration board that we posted on www.greenbrideguide.com got 173 likes and 15 shares within hours of posting. Our color board on Chevron Wedding Details got 172 likes and 15 shares. In general, our color board posts are outperforming our single image posts by a factor of 10x or more!...

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Interesting possibilities for content marketing and PR.

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Pinterest Analytics User's Guide | Social Media Today

Pinterest Analytics User's Guide | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Pinterest announced that they're now offering their users access to a rich set of statistics for their pins and pin activity. Called simply Pinterest Analytics, it is available to any user with a verified website (not just "business" accounts). This is a much-needed asset for business owners and bloggers as it will help you see not only how your pins have performed, but what content other people have pinned from your website and how those pins have performed.

 

The analytics includes how many people pinned content from your site, how many people saw those pins, and how many people visited your site from those pins (clicked through). You will also be able to see your most popular pins, the ones that have been repinned and clicked the most, as well as most recent pins. Businesses can use Pinterest Analytics to evaluate the value and ROI of a Pinterest presence. At 10.5 million users and rising, Pinterest definitely provides a rich and growing audience for business owners, and these new analytics will show off just how much traffic and interest the site is generating in your brand....

Jeff Domansky's insight:

Useful walkthrough of Pinterest analytics.

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Customer Service Trumps Marketing | Social Media Today

Customer Service Trumps Marketing | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The whole point of social media is to encourage interaction and communication. If used effectively, it can increase brand awareness...

 

...Social media isn’t just about marketing. As social media continues to grow, it is really important for businesses to accept the fact that consumers will turn to online channels to either complain about service issues and in many cases praise you. It’s very easy for your customers to go elsewhere if you fail here, so unless you get this point of your customer journey right whatever you achieve with your social media marketing can be damaged by your lack of care. If you aren’t listening and responding to your customers then how do you expect continued loyalty for your business?

Jeff Domansky's insight:

Think about "social" service as a competitive advantage...

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