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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Social Media Editorial Calendar – Tips For Creating One

Social Media Editorial Calendar – Tips For Creating One | Public Relations & Social Media Insight | Scoop.it

Once you’ve selected the right social media channels for your company’s online communication strategy, it’s time to think about the type of content you want to share. Keeping your channels regularly updated with fresh and interesting content will be important going forward, as those channels will serve as the hub for your content marketing activity.


Let me preface that content creation is a major undertaking that requires a lot of time, energy and thoughtful input—especially when you have several social media accounts to manage. If you want to be at the top of your social media game, I suggest creating a social media editorial calendar for each channel you operate. This simple, yet effective tool will serve as the playbook for your social media success...

Jeff Domansky's insight:

Here's how to set up an effective social media calendar.

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3 Best Practices for Successful Landing Pages - Chief Marketer

3 Best Practices for Successful Landing Pages - Chief Marketer | Public Relations & Social Media Insight | Scoop.it

It takes a lot of work to get people to your site and its landing pages—SEO, paid search, banner ads, email marketing, social media, word of mouth …


However you get them, it takes time, money, and effort.


But getting them there is only half the battle. You still have to get your visitors to convert (whether it’s buying a product or engaging with your content), otherwise all your marketing efforts will go to waste. To get a visitor to convert, you need a killer landing page. Different sites for different goals require different landing pages, and you should always A/B test to find the perfect page for your site. Having said that, there are some universal do’s and don’ts to keep in mind when designing your landing page...

Jeff Domansky's insight:

Practical tips for better landing pages and results.

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Vaango Food's curator insight, October 24, 2013 5:08 AM

above mentioned steps are very good and usable as well as informatable too.

Elizabeth Hall's curator insight, October 24, 2013 10:07 AM

Great article about Landing Pages.  

wanderingsalsero's curator insight, October 24, 2013 10:09 PM

This makes perfect sense.  The trick for most business is, IMHO, to relate these principles to their specific business.  There's just something special about specific examples that make "principles" like this, which are in themselves perfectly plausible and correct, more actionalble to the average small business.

 

In my case, a few weeks ago I wrote an article in an MLM magazine about prospecting with landing pages.  I'm going to 'spin' this article and go back and give the readers there some specific examples.

 

Good job....chief marketer!

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Hiring A Professional Keynote Speaker? Not Until You Read This

Hiring A Professional Keynote Speaker? Not Until You Read This | Public Relations & Social Media Insight | Scoop.it
Are you planning on hiring a keynote speaker for a corporate event, industrywide conference, or executive summit? I've scored you some helpful advice for you here, because I know that hiring someone to speak can be disorienting.
Jeff Domansky's insight:

Valuable tips and planning tactics from Micah Solomon. 

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TV Everywhere Is Exploding In The US

TV Everywhere Is Exploding In The US | Public Relations & Social Media Insight | Scoop.it

TV And Cable Networks Are Increasing Their TV Everywhere Offerings (IHS)


Research firm IHS recently surveyed the current state of TV everywhere at the four major US TV Networks as well as at their premium cable network subsidiaries. IHS found that NBCUniversal is leading the pack in providing consumers access to TV content on smartphones and tablets, with 15 of its 18 channels having a TV Everywhere feature.


IHS also found that TV Everywhere is starting to expand beyond simply iOS and Android smartphones and tablets. High-growth platforms include Smart and connected TVs as well as video game consoles like Xbox....

Jeff Domansky's insight:

TV Everywhere is growing like topsy and that means opportunities for marketers.

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Definition of PR? Don't Fence Me In | The PR Coach

Definition of PR? Don't Fence Me In | The PR Coach | Public Relations & Social Media Insight | Scoop.it
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.


Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.


Will “Old PR” go extinct?

Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...

Jeff Domansky's insight:

Can the "old" definitions of public relations keep up in the social media era? I'm not so sure. I'd enjoy hearing your comments.

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Janine Lloyd's curator insight, October 24, 2013 3:24 AM

PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."

Jared Hill's curator insight, October 24, 2013 2:28 PM

Great info to maintain

Janet Vasil's curator insight, October 25, 2013 3:34 PM

The growth of online publicity and social media have changed the public relations world, but traditional methods can still work!

 

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Leverage Blogging to Build Business Identity, Authority and Credibility

Leverage Blogging to Build Business Identity, Authority and Credibility | Public Relations & Social Media Insight | Scoop.it

While social media is an excellent tool to promote current marketing campaigns, build rapport and establish credibility, a blog has the power to position you as a subject matter expert and an authority within your field.


As nearly 80% of all shoppers look to the Internet to research a product prior to making a purchase, it is easy to see how blogging done right can be a powerful tool.

Jeff Domansky's insight:

If you're looking for authority, blocking rocks.

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Drew Neisser: How To Do Content Marketing Right - PSFK

Drew Neisser: How To Do Content Marketing Right - PSFK | Public Relations & Social Media Insight | Scoop.it

One brand that has its content act together is Viking River Cruises evidenced by an expansive library of gorgeous videos that have generated over 6 million minutes of viewing, an online international recipe collection that makes you hungry for its destinations and social media that is actually social.


Initiated three years ago by their CMO Richard Marnell, Viking’s content not only helps build awareness of its cruise line but also, and more interestingly, keeps customers engaged between booking a trip and actually boarding a ship. I was delighted to catch up with Richard at The CMO Club Summit in Los Angeles recently for a panel discussion. Even if you aren’t quite ready for a river cruise, anyone interested in setting up a ship-shape content program will want to read on....

Jeff Domansky's insight:

Lots of valuable social marketing lessons from a cruise line that knows how to integrate its content marketing.

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Content Marketing Horror Stories

Content Marketing Horror Stories | Public Relations & Social Media Insight | Scoop.it

Don't become a Marketing Horror Story Legend. Here are three content marketing stories you can learn from.


With Halloween just around the corner, cable channels are deep into playlists of horror movies. Tune in, if you dare, and see how everything from a cabin on a quiet lake to a doll can go fatally wrong. But for sales and marketing pros, these movies aren’t half as scary as the idea of executing a failed campaign and missing important sales numbers.


This is equally true for Content Selling and Content Marketing programs. Just alike a scary movie, one wrong move and the guillotine comes down on you – or even your whole team. The good news is that we can learn from the mistakes of others and avoid the pitfalls of failed campaigns. Let’s take a look a few content program horror stories and avoid making the same mistakes ourselves....

Jeff Domansky's insight:

Learn from the likes of Facebook, The New York Times and a law firm that could have used some legal marketing advice.

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21 Tips Guaranteed to Rock Your Content Marketing - Heidi Cohen

21 Tips Guaranteed to Rock Your Content Marketing - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Your content marketing must be able to break through the almost 4 zetabytes (or a billion gigabytes) of digital information that, according to IDC via KPCB, will be created and shared in 2013 and is expected to almost double by 2015! The average person consumes 10.7 hours per day of content. To cope with this information explosion people select high value information from their family, friends, bosses, co-workers, social media connections and other sources including you.


Your competition is no longer just other businesses selling the same product. It’s everything competing for your prospect’s attention coming from a variety of different sources including mobile devices and real life. As a result the context of your content marketing is critical.But fret not, here are 21 tips and tricks guaranteed to rock your content marketing by breaking through the clutter to grab your audience’s attention. These 21 tactics are broken into the 5 components of the content marketing cycle....

Jeff Domansky's insight:

Heidi Cohen shares 21 really useful content marketing tips.

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Customer Personas 101: The Competitive Persona

Customer Personas 101: The Competitive Persona | Public Relations & Social Media Insight | Scoop.it

In his landmark book How To Win Friends And Influence People, published in 1936, Dale Carnegie used fishing as a metaphor for persuading people to take the action you want them to. He mentioned that he loved strawberries and cream, but that fish prefer worms.


He didn’t try to catch fish with strawberries and cream, he didn’t call the fish stupid because they preferred worms, he simply used worms when he went fishing.


When you and I are trying to “catch” customers, if we are going to be successful, we won’t try to lure them with what we want, we’ll attract them with the “bait” they want, that they find appealing. What appeals to us in this situation is irrelevant.


Accurately developed customer personas will help you “lure” more prospects into buying your product, if you use them properly in your marketing. By tailoring your message specifically to the persona, you can powerfully use one of the most effective copywriting techniques available – writing to “an audience of one”....

Jeff Domansky's insight:

In this new series, Fernando Florez talks about how to leverage the power of customer personas to increase your conversion rates in his first post, the Competitive Persona..


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Jared Hill's curator insight, October 24, 2013 2:32 PM

Great insight of how people are and how to deal with them.

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Popular Channels Used To Recommend Products & Services

Popular Channels Used To Recommend Products & Services | Public Relations & Social Media Insight | Scoop.it

Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%), per results from a COLLOQUY.com study. Still, recommendations appear to be slowly moving online: the proportion using face-to-face conversations has gradually while those using social networks have edged up by 4% points since 2010.


One group appears to be leading the charge.The study identifies a subset of consumers dubbed “WOM Champions” – those who are highly likely to recommend their favorite brands and who are also well-connected and communicative – comprising 28% of the general population. Among WOM Champions who are also loyalty program members, 60% are using social networking platforms to discuss products and services, up from 48% in 2010. Half also use mobile messaging to discuss brands....

Jeff Domansky's insight:

Useful market research on most effective word of mouth marketing channels

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Scarlett Yeounju Kim's curator insight, October 23, 2013 3:16 AM

As a hostpitality practitioners should bear in mind how important face-to-face interation...

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8 Examples of Content Marketing in Traditional Industries

8 Examples of Content Marketing in Traditional Industries | Public Relations & Social Media Insight | Scoop.it

Content Marketing is not just for marketing firms or tech companies. More “traditional” companies can take advantage of great content that engages, entertains or informs potential customers and drives some percentage into the company’s sales funnel.


To coincide with my hosting of Content Chat, I’m providing a few examples of content marketing in traditional industries. Please add other examples in the comments! Examples of content marketing in traditional industries...

Jeff Domansky's insight:

Lots of lessons and good examples of effective content marketing in traditional industries.

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Want To Find Brand Ambassadors? Start With Your Employees

Want To Find Brand Ambassadors? Start With Your Employees | Public Relations & Social Media Insight | Scoop.it
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be considered a fantastic opportunity. By turning employees into trusted brand ambassadors, companies bring their strongest asset and their most vocal internal advocates in direct contact with their customer base....
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How To Get More B2B Press Coverage Without Being a Jackass - Business 2 Community

How To Get More B2B Press Coverage Without Being a Jackass - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

In the old days of PR (which means recently), success at getting media coverage for your business-to-business company was due in part to building lists of reporters, blasting out news releases (via mail, fax or email), pitching editors with the tenacity of a cold-calling sales person, asking favors, etc. Looking back, it was a shotgun approach to glorified begging in order to get as much media share of voice as possible.


Sadly, this approach endures today despite the declining results that it earns...

Jeff Domansky's insight:

How to do media relations a better way with these basics...

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Cindy Navarro's curator insight, October 24, 2013 10:01 AM

Thanks to Douglas Burdett for this article.

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Content Strategy - 5 Steps to Winning Fans

Content Strategy - 5 Steps to Winning Fans | Public Relations & Social Media Insight | Scoop.it

Content strategy is no accident. Here are 5 steps to matching relevant, compelling content to customer demand.


About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.


In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way....

Jeff Domansky's insight:

Keywords and strategic listing can help you develop a winning content strategy according to Mike Corak.

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AlainBKK's curator insight, October 24, 2013 3:09 AM

Content Strategy - 5 Steps to Winning Fan...

Janine Lloyd's curator insight, October 24, 2013 3:21 AM

Content has to tap into what your customers demands and needs are. Your competition is no longer just other businesses selling the same product. It’s everything competing for your prospect’s attention coming from a variety of different sources including mobile devices and real life. As a result the context of your content marketing is critical.

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Brand loyalty programs: Are they effective ?

Brand loyalty programs: Are they effective ? | Public Relations & Social Media Insight | Scoop.it

According to the research survey, 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from the program that actually made them come back to the brand. One reason might be the fact that, according to the survey results, 81% of brand loyalty program members don’t understand the benefits they’re supposed to get from the program or how the program works at all.


Brand loyalty programs can provide a lot of benefits to marketers but the more the program is customized for each customers needs the better chance of success.Loyalty is different for each customer. The key is to provide enough loyalty experiences that your best customers are appreciated. As we all know, the 80-20 rule holds true for most retail and restaurant businesses. Find those 20% and figure out what makes them loyal, get to know them. Acknowledge different customers by basing your loyalty program on services that you provide each time they visit. Give your customers something to work towards by offering a tiered program where the best customers receive more points per purchase in appreciation for their long-time support of your business....

Jeff Domansky's insight:

Research shows brand loyalty programs can still be effective is there well managed. Here's how.

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How content curation will make you a content marketing champion - idio

How content curation will make you a content marketing champion - idio | Public Relations & Social Media Insight | Scoop.it

Content curation is a tremendous opportunity for brands to provide a useful and ever-engaging service for time-poor consumers who are eager to learn, research and be entertained.


When it comes to content, consumers both enjoy and suffer from a plurality of choice.


With something like 2 million new articles published to the web each day, the options can be paralysing for consumers. By curating content from various sources and bringing them together in a branded hub, brands can distill the digital ‘wheat from the chaff’, so that consumers don’t have to....

Jeff Domansky's insight:

Proof positive that curation can deliver marketing results.

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If I Had a Dollar for Every Piece of Video Content Out There...

If I Had a Dollar for Every Piece of Video Content Out There... | Public Relations & Social Media Insight | Scoop.it

By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each monthmonth.


...I posed that question to Michael Litt, CEO and cofounder of video mark/eting company Vidyard, and asked him to make the case for video to be that tool.“Well, you could probably create some really awesome content about


what life was like on that island,” Litt jokes. “But seriously, tweets, written content, and photos can only go so far; video is the most engaging medium on the Web—it's the next best thing to being there in person.


”Consumers clearly agree, as is evidenced by their actions. According to Cisco, by 2017 online video will be responsible for nearly 70% of all consumer Internet traffic. Within three years, nearly one million minutes of video content will cross content delivery networks every second. By then Cisco estimates it would take an individual more than five million years to watch the amount of video content generated each month. To put that into perspective, the genus of great ape from which modern humans derive still hadn't evolved five million years ago....

Jeff Domansky's insight:

Looking for evidence that video rules marketing? Look no further.

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PR: Moving the Profession from Talkers to Makers by @martinwaxman

PR: Moving the Profession from Talkers to Makers by @martinwaxman | Public Relations & Social Media Insight | Scoop.it

Here's an interesting take on PR: We’re mainly talkers, when companies are looking for makers. Read on for five ways to go from talker to maker.


... I thought about the term after I talked to Jay Baer on Inside PR 3.49.I was interviewing him about his new book Youtility: Why Smart Marketing is About Help, Not Hype and forthcoming keynote at Meshmarketing in Toronto.


I asked him about the state of the PR industry and he said the challenge for PR is this: We’re mainly talkers, in a world where companies are looking for makers.


Makers are creators of content – videos, websites, infographics, white papers, or other sharable social objects. Talkers on the other hand…well, they talk about it, maybe even offer advice or a strategy, but when push comes to shove they have to outsource the work....

Jeff Domansky's insight:

Less blah blah blah and more get 'er done says Martin Waxman.

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Jared Hill's curator insight, October 24, 2013 2:29 PM

Showing the importance of speaking for PR reps

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How A Boston Appliance Store Grew Business Through Content Marketing

How A Boston Appliance Store Grew Business Through Content Marketing | Public Relations & Social Media Insight | Scoop.it

Small businesses with successful content marketing plans are proving that you don’t need a big budget to build meaningful relationships with customers through content. One business that has been particularly successful with content marketing is Yale Appliance.


Yale Appliance, a Boston-based appliance store with an e-commerce website, has utilized content marketing to drive traffic to their site, build their email-marketing list, improve conversion rates and increase revenue. The focus of Yale Appliance’s strategy is their blog.Yale often publishes blog content optimized with less-competitive, long-tail keywords that assist visitors in all stages of the sales funnel. In addition to blog content, Yale produces buying guides, email content, videos and even recipes. Together, this content has made a great impact on the business by positively affecting their bottom line.

Jeff Domansky's insight:

Great example of how content marketing can drive sales.

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eBay Acquires Shutl, Races Amazon To Your Front Door

eBay Acquires Shutl, Races Amazon To Your Front Door | Public Relations & Social Media Insight | Scoop.it

As consumers grow more accustomed to speedy online deliveries, eBay is hoping to exceed consumer demand. To accomplish this, the auction giant just acquired Shutl, a marketplace that uses a network of couriers to deliver local goods on a same-day basis.


According to Devin Wenig, president of eBay Marketplaces, consumption on the auction network has shifted strongly toward local purchases, probably as a result of eBay Now, a service released last October that lets shoppers order products from local stores and receive them in as little as an hour.


“Today, approximately 75 percent of what people buy is local, found within 15 miles from their home,” said Wenig. “Traditional retail isn’t going away. But it is transforming, and that creates enormous opportunity within the $10 trillion total commerce market.”...

Jeff Domansky's insight:

Deep impact. Auction giant eBay is aiming for same-day shipping to win last-mile race in ecommerce.

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The Real Truth Behind The 80-20 Rule of Content Marketing - Heidi Cohen

The Real Truth Behind The 80-20 Rule of Content Marketing - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

...The truth is that there’s more to the 80-20 Content Marketing Rule debate than content creation versus content distribution. The reality is that marketers can no longer place the same piece of content across multiple media entities the way the Mad Men did with traditional advertising.


To this end, content must be contextually relevant to the platform and device upon which it appears to break through today’s content explosion when prospective readers choose to consume it to ensure it attracts attention. This requires more than just promotion!


The information must be adopted and modified to meet the needs of each media entity.As a result, each piece of content needs additional creation to adapt it to its specific medium and device to maximize readership and consumption when, where and how people seek your content.  This means that the 80-20 Content Marketing Rule is closer to a 50-50 Content Marketing Rule....

Jeff Domansky's insight:

Want the REAL truth behind 80-20 rule of content marketing? Derek Halperin, Mark Schaefer, Jay Baer & Sander Biehn's input offer 7 content tips in Heidi Cohen's thoughtful post.

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Jared Hill's curator insight, October 24, 2013 2:31 PM

This has been discussed in my marketing course.  Quite enlightening.

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I Bought 50,000 Twitter Followers | Social Media Today

I Bought 50,000 Twitter Followers | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Last year, on a whim and a prayer I purchased 50,000 Twitter followers. Three months later they were all gone, along with my self respect as a so called “social media expert.” I knew I was cheating, but I did it anyway.

Jeff Domansky's insight:

Quite the story and lesson by @cdessi. I admire his confession and wonder what impact it has had on his business and reputation? Don't do this at home or business.

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5 Consumer Trends to Watch | PROFITguide.com

5 Consumer Trends to Watch | PROFITguide.com | Public Relations & Social Media Insight | Scoop.it

The Business Development Bank of Canada (BDC) recently set out to learn what trends, if any, most define Canadian shoppers now. The result is a research report called Mapping Your Future Growth: Five Game-Changing Consumer Trends, which maps out the main forces driving buying behaviour, based on a survey of 1,023 Canadians in August of this year.


The report reveals a consumer base that is complex, highly educated and at times contradictory in its demands. “Consumers are different now,” Pierre Cléroux, BDC’s chief economist, tells PROFIT. “They attach value to different things.”Keen to know what, exactly, those values are? Read on....

Jeff Domansky's insight:

Expert opinion on what factors will drive buyer behaviour in 2014—and how you can capitalize...

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Why Video Content Belongs At Every Stage of Your Buyer’s Journey - Business 2 Community

Why Video Content Belongs At Every Stage of Your Buyer’s Journey - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

How many videos has your prospect watched today alone?


Chances are the answer is “several”.


So a better question may be, “how many of those videos were from your brand?”.


Video marketing is a significant opportunity for brand differentiation amongst business-to-business marketers today.Stop to consider the facts on video production and consumption:


- More than 100 hours of video are uploaded to YouTube every minute

- Online video consumption increased by 38% between May 2011 and May 2012

- 75% of business executives regularly watch work related video...

Jeff Domansky's insight:

Here's how video packs powerful marketing punch.

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Peter Wilkinson www.peter.uk.com's curator insight, October 22, 2013 5:35 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

Stefano Principato's curator insight, October 31, 2013 3:47 AM

Video Adds Value to Viewers – Throughout the Lifecycle

malek's curator insight, October 31, 2013 8:05 AM

And with Video you're always one click away from buying