Public Relations ...
Follow
Find
149.8K views | +224 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

You Are The Social Media You're Using [COMIC]

You Are The Social Media You're Using [COMIC] | Public Relations & Social Media Insight | Scoop.it
Since each social network is unique in its design and its features, each tends to attract a certain type of user. Taking this idea a step further, you are the social media you're using. It's sort of like food: you eventually become what you put in your mouth and swallow. So whether you like to stalk people on Facebook, follow intellectual discussions on Twitter feeds like IloveBieberCause and myLovelyKitty, use Foursqaure as a diversion tactic, butcher scenery with Instagram, or just reminisce about the good old days on Myspace, there is a social network that is right for you!...
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Lobbyists Have A $2 Million PR Budget To Fight The Idea That Candy Makes You Fat

Lobbyists Have A $2 Million PR Budget To Fight The Idea That Candy Makes You Fat | Public Relations & Social Media Insight | Scoop.it

The National Confectioners' Association — the lobby group representing candymakers such as Mars, Mondelez International, Nestle, and Hershey — is preparing a $2 million PR budget to fight the idea that candy has played a role in the American obesity crisis, according to Ad Age. The immediate threat they're hoping to stave off is FDA regulation of sugar:

 

... the Center for Science in the Public Interest filed a petition asking the FDA to establishing a recommended safe level of added sugars, particularly in beverages. While the FDA has recommended daily allowances for sodium and fat, it has no such measure for sugar.

 

More broadly, Big Candy has encouraged an interesting effort to persuade companies to move the calorie count label to the front of candy packaging. That seems like a good thing — consumers should get more info about the food they're eating. But what Ad Age doesn't mention is that the calorie labels are printed in green, and — by amazing coincidence! — consumers have a tendency to believe that green food labeling means the food is healthier....

Jeff Domansky's insight:

Mission impossible? Big Candy goes to PR/lobbying war....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Does Anyone Still Read Industry Publications? | Social Media Today

Does Anyone Still Read Industry Publications? | Social Media Today | Public Relations & Social Media Insight | Scoop.it
All of my communications and my consumption of content has become digital. The switch finally happened and I didn’t even notice. It started about four years ago when I began following thought leaders, analysts, and bloggers on Twitter.... I was working my way through a professional membership application when the questions turned to demographics. How big is your organization? What is your budget? How many people in your department? Then they popped the question that I hadn’t been asked in ages: "What Industry Related Publications Do You Read?" I was taken aback and realized that the question was quite normal in 1995, even in 2005 or maybe even 2010. But today, in 2013, with the vast increase in social media, blogs, twitter feeds, podcasts, and professional online communities, I must say that I don’t read any of them any more....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Will Mobile Apps Be Google's Undoing? (Hint: No)

Will Mobile Apps Be Google's Undoing? (Hint: No) | Public Relations & Social Media Insight | Scoop.it
The New York Times offers an interesting story about Google and the competitive landscape of mobile. The headline is “As Web Search Goes Mobile, Competitors Chip at Google’s Lead.” The central idea of the article is that while Google is used on the PC equally to discover information and to navigate to specific sites, on smartphones people go directly to apps such as Amazon, Kayak or Yelp. As a basic matter, that’s accurate. However, quoting Danny Sullivan, the story also acknowledges that there’s still a great deal of mobile search activity, which is dominated by Google. Indeed, according to StatCounter, Google’s global mobile search market share is roughly 95 percent. Yet, we also know that “four out of five minutes” spent on mobile devices are spent with apps (per comScore). And, Nielsen said previously that roughly 80 percent of mobile time is with apps rather than the browser....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content-recommendation app Trapit grows up, enters formidable world of publishing

Content-recommendation app Trapit grows up, enters formidable world of publishing | Public Relations & Social Media Insight | Scoop.it
Trapit launched its new publisher suite today, the startup’s first business-to-business product that lets publishers and brands create personalized, more engaging reading experiences. “The web is generating more content per day than ever before,” said founder Hank Nothhaft Jr. in an interview with VentureBeat. “There are plenty of web aggregators and distribution networks, but as far as I am concerned, these are one-trick ponies. They are not solving problems as far as publishers are concerned. We use artificial intelligence to create branded personalized content experiences for audiences; it’s like machine-assisted editorial, and the impact on engagement is tremendous.”...
more...
Laura Brown's comment, April 4, 2013 9:47 AM
I was using Trapit for awhile. I like the feeds by topic. But, once you get into your feed you realize you can't get out of it. When you open a link it is in the Trapit frame. It became annoying to try to force the link to open in a new window so I could link to it (without the Trapit secondary link).
Jeff Domansky's comment, April 4, 2013 11:18 AM
Agree with your comment Laura, though I liked the content it was sourcing. A little deeper than other tools.
Scooped by Jeff Domansky
Scoop.it!

11 Times Companies Bowed to Customer Outcry

11 Times Companies Bowed to Customer Outcry | Public Relations & Social Media Insight | Scoop.it
The customer is always right, as these 11 companies learned the hard way.... Exceptional bad PR lessons...
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Inequality: A Nonprofit Social Media Best Practice | Colleen Dilenschneider

Inequality: A Nonprofit Social Media Best Practice | Colleen Dilenschneider | Public Relations & Social Media Insight | Scoop.it

Simply put, your organization’s fans and followers are not all of equal value to your nonprofit’s relevance and long-term solvency – and treating every ‘like’ the same way means purposely sabotaging your ability to achieve organizational goals through social media. Some types of fans and followers are much, much more important than others in terms of increasing amplification, spurring visitation (if you’re a visitor-serving organization) and inspiring donations.

 

Like most matters of organizational strategy, social media is about “knowing where your bread is buttered.” Many nonprofit organizations misunderstand the distinct importance of unique online audiences or individuals, and instead, calibrate their efforts to the average “potential supporter.” Forcing striations of unique audiences to a “mean” misses opportunities for deeper, more meaningful engagement with higher-value individuals and wastes precious resources trying to attract folks that aren’t likely to engage with your organization beyond a status “like.”...

Jeff Domansky's insight:

Target, focus, retarget, refocus. Social is simple. Or is it?

more...
Roger Allen Conner's curator insight, June 26, 2013 7:31 PM

Applying effective business strategies to social media results in a better return on investment. Nonprofits are stretched for time to dedicate to social media so making every time investment count is important. 

Scooped by Jeff Domansky
Scoop.it!

Four Steps to Opening Social Media to Employees | The Buzz Bin

Four Steps to Opening Social Media to Employees | The Buzz Bin | Public Relations & Social Media Insight | Scoop.it
Compared to other industries, healthcare has been slow to adopt social media to engage employees. For many, their focus has been to use social media to market services to consumers and to engage with the community. But when it comes to employees, social media is considered a “hands off” communication tool by managers who fear it will impede productivity and create a hard to manage channel for employees to complain or share sensitive information. More importantly, it’s seen as a resource drain. For most healthcare companies, social media is managed by an already strapped public relations and marketing department who are lucky if they have one staffer dedicated to pushing out Facebook posts and monitoring Twitter. It’s time to change this thinking. Within each organization, there’s a PR army of ambassadors who are ready to share the good news about your brand. Likely, they are already doing so on their own social media properties. Why not leverage the power of this group to forward the company’s messages? Here are four steps to get you started....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Communications Leadership Council » Reputation: 4 Steps to Safeguard Against Risk

Communications Leadership Council » Reputation: 4 Steps to Safeguard Against Risk | Public Relations & Social Media Insight | Scoop.it
...Effectively managing reputational risk begins with recognizing that reputation is a matter of perception. By definition, reputation risks arise when a company fails (or is perceived to fail) to behave in ways that align with stakeholder expectations. To manage reputation risk, leading communicators design systems to identify and address areas of potential reputation exposure. Smart teams don’t wait until a crisis hits to start monitoring their reputations, especially online reputations. Leading communicators also recognize that reputation risk is too complex and widespread to manage alone. As a result, these teams are equipping others across the organization to respond to and escalate risks appropriately. Those getting it right focus on four fundamental elements to create effective reputation risk management systems. The four elements include....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Can Branded Content Marketing Help Publishers Survive? | SixEstate

Can Branded Content Marketing Help Publishers Survive? | SixEstate | Public Relations & Social Media Insight | Scoop.it
Great context for content... Should traditional publishers tap into the potential of creating brand-sponsored content in-house, or will it ruin their editorial credibility? In the March 21 Forrester report on “How To Build Your Brand With Branded Content,” principal analyst Tracy Stokes, who created the report along with David M. Cooperstein and Alexandra Hayes, noted that in today’s connected world, “traditional marketing vehicles” are increasingly ineffective in capturing consumers’ attention and keeping them engaged. Marketers, according to the report, should use “branded content to build the trusted, remarkable, unmistakable, and essential brand that will drive success.”...
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Inbound Marketing Methods that can Drive Traffic and Conversions | Kaiserthesage

5 Inbound Marketing Methods that can Drive Traffic and Conversions | Kaiserthesage | Public Relations & Social Media Insight | Scoop.it
Inbound marketing – or combining different online marketing processes such as SEO, content marketing, social media and conversions – has been one of the most effective ways to hit a site’s various business goals in one go, like driving more specifically targeted traffic, improving revenue and/or building a stronger brand mind share. Aside from involving practices that is measurable, utilizing inbound marketing as an approach to reach a business’ target audience (without disrupting their online activities) has proven itself to be very effective in terms of scaling and growing businesses in a shorter span of time. Some of the most known advantages of implementing these practices as a whole are: -Processes involved are cost-efficient and can be implemented in-house. -It works on almost any size of site/business and on almost any industry. -Can help cumulatively achieve business goals (like constantly generating traffic, leads, conversions), through all the past and current efforts done to improve the brand/site. There are so many tactics that you can choose inside the inbound marketing realm that can really help your business grow. Although, in this post, I’ve chosen to highlight a few strategies which I believe can really grow both traffic and conversions when implemented continuously....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Sugar industry's secret documents echo tobacco tactics | CBC News

Sugar industry's secret documents echo tobacco tactics | CBC News | Public Relations & Social Media Insight | Scoop.it
A dentist uncovered a pile of confidential U.S. sugar industry documents that reveal use of Big Tobacco tactics to deflect growing concern over the health effects of sugar. When Cristin Couzens went on the hunt for evidence that Big Sugar had manipulated public opinion, she had no idea what she was doing. She was a dentist, not an investigative reporter. But she couldn't let go of the nagging suspicion that something was amiss. Her obsession started in an unlikely place, at a dental conference in Seattle in 2007 about diabetes and gum disease. When one speaker listed foods to avoid, there was no mention of sugar. "I thought this was very strange," Couzens said. And when a second speaker suggested sugary drinks were a healthy choice, she chased him down at the end of the conference to make sure she'd heard him correctly. "How could you possibly recommend sweet tea as a healthy drink?" she asked the speaker, who paused just long enough to say, "There is no evidence that links sugar to chronic disease," before he bolted out the door. Cristin Couzens publicized secret documents in a magazine article titled Big Sugar's Sweet Little Lies. (Eric Weber) "I was so shocked by that statement," she said, "I felt obligated to do a little bit of research, thinking perhaps the sugar industry had somehow had an influence over the lack of advice to limit sugar intake to prevent and control diabetes. That's what set me off."... Great investigation and storytelling in the public interest...
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Issues Management: Activism on the Menu for Kraft | The PR Coach

Issues Management: Activism on the Menu for Kraft | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Never underestimate the influence of two Mommy bloggers and the power of online activism.

 

A recent online petition at Change.org, has gathered more than 278,000 supporters protesting against food dyes added to several popular Kraft macaroni and cheese products....

Jeff Domansky's insight:

A classic grassroots activist campaign against Kraft food dyes gains momentum. Lots of lessons.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Inside The Marketing Plan For North America's No.1 Bacon-Only Restaurant

Inside The Marketing Plan For North America's No.1 Bacon-Only Restaurant | Public Relations & Social Media Insight | Scoop.it

Friday fun. This app can get you free bacon..? Rashers, "North America's Only Bacon Sandwich Shop," is a small business based in Toronto, with one location and a no-frills, bacon-only menu. Founders John Clark and Richard Mulleny have adopted all the usual social media gimmicks: daily Twitter and Facebook updates from the store advertise promotions in which customers can answer trivia questions for in-store discounts. And they have a knowing logo (that's the helvetica typeface, much favored by hipsters, in case you didn't know). It's Rashers' mobile strategy, however, that really brings home the bacon....

Jeff Domansky's insight:

This puts a whole new meaning on a slice of social media...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Resources to Make You The Best Guest Blogger Ever

10 Resources to Make You The Best Guest Blogger Ever | Public Relations & Social Media Insight | Scoop.it
Become the best guest blogger & you'll get more traffic, links, partnerships, exposure, credibility & ultimately more business. Do it with these 10 posts.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Social Media Tools in Beta - Q2 2013 | Ian Cleary

Social Media Tools in Beta - Q2 2013 |  Ian Cleary | Public Relations & Social Media Insight | Scoop.it

A selection of Social Media Tools that are currently in beta that will be coming your way soon. Have a read and sign up for their beta programme! Do you want to know about the latest social media tools that are in beta but haven’t hit the streets yet? Every week we are contacted by passionate entrepreneurs all around world that have social media tools that they want to get the word out about. So each quarter we do a report on tools that look promising that are in beta. So here’s some interesting ones worth taking a look at. Note: They are still at beta stage so too early to do a full review but at least you’ll get a taste for what’s coming!...

Jeff Domansky's insight:

When it comes to cool new tools, who's on first?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Death of the Social Media Strategist: Overselling & Underperforming from the Start

Death of the Social Media Strategist: Overselling & Underperforming from the Start | Public Relations & Social Media Insight | Scoop.it

...But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI. Here's the good news, as part of a coordinated program (where social feeds email, and seo, and online ads) social media can be the "accelerant" that takes your ho hum program into something worth cheering for. But that's the long story.

 

The short story is this. - Facebook ROI is some of the biggest mythology in online marketing - Twitter as a lead or demand generation tool is greatly exaggerated - Google Analytics can not tell you why visitors to your site chose to buy or not buy your product - The entire mix of social media (Facebook, Twitter, Pinterest, Blogging, LinkedIn) still only accounts for 8% of the marketing budget.

 

And the next piece of logic is this. If you are a social media strategist, you are expected to make that 8% jump through hoops, perform miracles, AND deliver ROI (which you must demonstrate with excel driven accuracy). It can be done. Well, part of it can be done. But without the total ONLINE MARKETING MIX working together, it's like Tweeting randomly into the cavernous world of social media. You MIGHT get a RT or a tweetback response. But you are unlikely to get anything resembling success....

Jeff Domansky's insight:

Reality check for social marketers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Publicity Stunts: When Good Ideas Go Bad « crowdSPRING Blog

Publicity Stunts: When Good Ideas Go Bad « crowdSPRING Blog | Public Relations & Social Media Insight | Scoop.it
Many companies large and small have attempted PR stunts and there are some great examples of successful events large and small that have worked out for the sponsoring company: think Red Bull’s Stratos Mission, with it’s daredevil leap from the edge of space, or Kentucky Fried Chicken’s giant logo in the Nevada desert, or even the granddaddy of them all, the Macy’s Thanksgiving Day Parade. These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Even though the old saw, “there is no bad PR” is still widely subscribed to, real damage can be done when an attempt at a PR stunt fails, in truth the damage done to a sponsoring company’s reputation can be immense (not to mention the expense). Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. #fail has never had better friends than these!....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15 Unapproved Ads That Got Top Brands In Trouble | Business Insider

15 Unapproved Ads That Got Top Brands In Trouble | Business Insider | Public Relations & Social Media Insight | Scoop.it

Ford isn't the only major company that has had to answer for a controversial ad it never wanted to go public. A series of Pepsi ads in Dusseldorf showed graphic images of a personified calorie committing suicide in various violent ways. The World Wildlife Foundation had to apologize when DDB Brazil created ads in which dozens of planes were shown flying at the World Trade Towers with the text, "The tsunami killed 100 times more people than 9/11." WWF said it never approved the ads even though they were submitted to various ad award ceremonies. Click here to see when big brands had to answer for huge ad fails ... 

Jeff Domansky's insight:

So many bad ads, so many bad PR lessons...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Is There Room in PR for Content Marketing? | PR 2020

Is There Room in PR for Content Marketing? | PR 2020 | Public Relations & Social Media Insight | Scoop.it

How traditional PR professionals, firms and organizations can adapt, and retain relevancy, in the content marketing era.... The buzzword on every marketer’s lips this year is content marketing—and with good reason. Never before have brands been able to so easily transform themselves into de facto content creators through the use of affordable publishing and distribution tools, such as blogging platforms, Twitter and LinkedIn.

 

Meanwhile, the definition of what constitutes a traditional media outlet continues to be flipped on its head as websites, blogs and social media sites become go-to reads for consumers and key decision-makers. So, what does this shift in the way information is produced and consumed mean for the world of public relations? If audiences are more prone to read a Twitter feed over the New York Times, is it time for all us publicists to hang up our hats and call it a day?...

Jeff Domansky's insight:

Great question, interesting answers...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Real Reason Marissa Mayer Should Catch Flack

The Real Reason Marissa Mayer Should Catch Flack | Public Relations & Social Media Insight | Scoop.it
Many pointed to the fact that Yahoo!’s working mom CEO got flack when Best Buy’s working dad CEO didn’t as unfair for gender inequity reasons.... ...Yahoo! builds exactly the kind of products designed to help work-at-home employees. On its face, then, Yahoo!’s rejection of such practices for its own employees looks like a brand misalignment. I mentioned this in a previous article and it generated a Twitter conversation that I thought deserved more than 140 characters. Lest you think that I am supporting the shut-down of work-at-home policies, I’m not. I want to show you that the extent to which such policy changes are made intentionally, and communicated in ways that help reinforce the brand promise to employees and customers, even unpopular decisions can reinforce a brand’s market position. Best Buy will have an easier time of this than Yahoo! for reasons outlined below. Creating a brand that makes sense to the market – especially when a leaked employee memo can the internet ablaze as Yahoo!’s did – means you have to avoid the 2 biggest mistakes of internal branding....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What the Heck is Content Marketing?

What the Heck is Content Marketing? | Public Relations & Social Media Insight | Scoop.it
Content basics... Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines and press releases. But social and digital media have shifted content marketing into hyperdrive. Content market now comes in many flavors....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Use Video Marketing for Sales and ROI Boost | Social Media Today

Use Video Marketing for Sales and ROI Boost | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Videos have the ability to connect with prospects in a way you can’t through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself: the product comes after you’ve established a connection. Imagine being able to talk to a prospect who already has a connection with your company; that changes the dynamics of the conversation.

 

Anyone in sales knows that people buy from people they know and trust. Videos have the ability to connect with prospects in a way you can’t do through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself - the product comes after you’ve established a connection.

 

Different Types of Video Marketing

Let’s take a deeper dive into the different types of video marketing:

- Promotional: Showcases your products and services

- Testimonial: Highlights your talents by showing clients raving about work you’ve done

- Thought Leadership: Presents new or useful information relevant to your industry

- How-To: Informs prospects on how they can use your product or service

- Product Information: Explains new features, benefits, solutions, troubleshooting

- Entertainment: Shows your brand’s human side; leverage viral videos, contests

 

There are many more examples of how to use videos in your marketing campaigns. Larger corporations may elect to use videos as internal information pieces to help sales or customer service representatives....

Jeff Domansky's insight:

Video speaks and shows...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Importance of Content Marketing in 2013 | BloggingPro

The Importance of Content Marketing in 2013 | BloggingPro | Public Relations & Social Media Insight | Scoop.it

It’s one of those terms being thrown around by marketing departments everywhere, but do you really know what it means? And more importantly, do you know how to use it to maximum effect?

 

We all know that online marketing has changed, and in 2013 ‘content’ is playing a bigger part than ever in driving traffic and keeping the search engines happy. In the wake of Google’s Panda and Penguin updates, this is something many webmasters are struggling with.

 

So what ‘content’ should you be producing when implementing a content marketing plan?

• Written –Check out this blog post for some top tips on writing quality content if you’re struggling.

• Images and video – These can go viral and are cost-effective pieces of content for your site.

• Social – Social signals are becoming more important in website rankings; use them.

• …and just about anything else you can think of!

 

You know what content you should be producing now. But do you know why? Here, we take a look at the importance of content marketing in 2013...

Jeff Domansky's insight:

Great foor for video content marketing thought...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Definitive Guide to Online Reputation Management | KissMetrics

The Definitive Guide to Online Reputation Management | KissMetrics | Public Relations & Social Media Insight | Scoop.it

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.

 

In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.

 

...No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again....

Jeff Domansky's insight:

Nice reputation management wake up call.

more...
No comment yet.