Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | Public Relations & Social Media Insight | Scoop.it
Alright, so here's my theory.

People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning.

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Lots of great social media marketing and timing theories to test out to see what works best for you.

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Jasper Molina's curator insight, November 13, 2014 7:04 PM

Timing is essential in a successful social media marketing.

Adam Melis's curator insight, November 14, 2014 12:50 PM

enjoy

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4 Storytelling Tips from Co-Creator of Blockbuster Mystery Podcast "Serial"

4 Storytelling Tips from Co-Creator of Blockbuster Mystery Podcast "Serial" | Public Relations & Social Media Insight | Scoop.it

For the past several weeks, Thursday mornings have taken on a special meaning for hundreds of thousands of curious souls around the world. That's when the the makers of the podcast Serial release the latest installment of the weekly show. You'll know the new one has arrived when your Twitter timeline begins to look like aSerialword cloud.


The true crime narrative show debuted earlier this fall to instant acclaim, and it has only gained in popularity each week--taking the top spot on iTunes, inspiring memes and Reddit sleuthing, and spawning bookshop listening parties and the like. While the subject of Serial is indeed a juicy whodunit, there's no mystery about just why people are mainlining episodes with such rabid intensity: this is seriously compelling storytelling....

Jeff Domansky's insight:

Julie Snyder is the senior producer and co-creator of the hit podcast Serial. Here, she offers some guidelines for telling a story the "Serial" way.

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Experimental Google ads show off a perfect content marketing model

Experimental Google ads show off a perfect content marketing model | Public Relations & Social Media Insight | Scoop.it

Want to know what the future of content marketing looks like? Just ask Google – or more accurately, check out its leaked patents for a new type of advertisement. It’s emblematic of what brands should be doing to stay top-of-mind among prospects and ultimately lead to higher engagement and conversion rates.


The new advertising product is basically a content-rich splash ad that follows users from one page to another. Rather than a banner, which just takes customers to a landing page and interrupts the flow of their navigation, these “morphing” ads will feature menus for readers to click on and manipulate and multiple forms of content, including pictures, video and text. More importantly, the ads will follow people from one site to another, allowing them to continue reading no matter what page they’ve loaded....

Jeff Domansky's insight:

A new prototype advertising from Google demonstrates how brands should create content that follows customers and adapts to their preferences.

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How To Create LinkedIn Showcase Pages for Your Business - Brainy Marketer

How To Create LinkedIn Showcase Pages for Your Business - Brainy Marketer | Public Relations & Social Media Insight | Scoop.it

Since LinkedIn is really focusing on becoming a Content Marketing platform (Publisher, Pulse, etc) it makes sense that they are recreating the Company and Showcase page platform to help in the curation and dissemination of targeted content.  Particularly useful to those of use who do Content Marketing.Showcase pages are essentially sub pages of your LinkedIn Company page. (If you don’t yet have a company page, create that first.)


To create a Showcase page simply click the drop down arrow to the right of the “edit” button in your Company page and then click on the link that says “Create a Showcase Page”.


Creating a Showcase PageShowcase pages look a little bit like Twitter and Pinterest and Facebook got together and had a baby.  Fortunately, they are pretty simple to set up...

Jeff Domansky's insight:

Viveka von Rosen shows how to create LinkedIn Showcase pages for your business or company. Her tutorial on how to setup and use a showcase page to promote your brand is very useful.

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8 Steps to a Blogger Outreach Campaign

8 Steps to a Blogger Outreach Campaign | Public Relations & Social Media Insight | Scoop.it

Have you ever considered running a blogger outreach campaign? If not it might be time to consider adding this effective tactic into your marketing mix.


People choose the blogs they read based on the topics discussed and the tone of the content.  Popular bloggers are doing a great job of sharing their personal experiences, creating enticing visuals and inspiring their readers’ purchases in the process.  If a blog features a product or service, readers see it as valuable information.If blogger outreach sounds like something that would benefit your brand, your next question should be, “how the heck do I get started?”


We’ve simplified the blogger outreach process as much as possible for you in the eight steps below. Just remember that running a blogger outreach campaign is no simple task. Regardless, it can be a great way to organically earn credibility and attention for your product....

Jeff Domansky's insight:

Really practical tips for blogger outreach programs designed to get you results when it's done right.

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7 Must-Read Articles On Blogger Outreach - Ninja Outreach

7 Must-Read Articles On Blogger Outreach - Ninja Outreach | Public Relations & Social Media Insight | Scoop.it

It’s surprising how many businesses I talk to which aren’t familiar with the concept of blogger outreach.Although blogger outreach has been around for a number of years, there is still quite a bit of novelty in it (great time to be a blogger outreach software).If you’re in need of brushing up, here’s some must read articles!..

Jeff Domansky's insight:

Blogger outreach is definitely an art.

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Why your website needs a landing page | Creative Bloq

Why your website needs a landing page | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

Good landing pages are designed to focus attention towards visitors engaging in one action. A landing page could be designed to convert traffic into sales, gather new enquiries, gain social media followers or email sign-ups....

Jeff Domansky's insight:

Basic tips for landing pages and landing page optimization.

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How to Transform Your LinkedIn Profile Into a Marketing Tool

How to Transform Your LinkedIn Profile Into a Marketing Tool | Public Relations & Social Media Insight | Scoop.it
Do you want to use your LinkedIn profile to market yourself more effectively?Have you thought beyond adding a list of jobs and responsibilities?LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers....
Jeff Domansky's insight:
Sound advice for getting results on LinkedIn.
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Elsie Whitelock's curator insight, November 14, 2014 8:54 AM

Pump up your LinkedIn profile 

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Why People Buy Things Online [Data]

Why People Buy Things Online [Data] | Public Relations & Social Media Insight | Scoop.it

Discover the latest data on why people buy things online.


Just because we're marketing things doesn't mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on -- it's going to be very hard to end up at your destination without a scratch. 


To catch up on the latest and greatest research about online buyer behavior, keep on reading. Below, we’ll cover eight data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research.


Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas, designing a new experiment for your website, or maybe even making the case to your boss to hire someone new....

Jeff Domansky's insight:

Valuable insight into online shopping.

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Marco Favero's curator insight, November 12, 2014 6:58 AM

aggiungi la tua intuizione ...