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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Samsung wearable technologies shaking up industry

Samsung wearable technologies shaking up industry | Public Relations & Social Media Insight | Scoop.it

Korean electronics manufacturer Samsung powerhouse is expanding research and development into AMOLED technology that can be used in wearable clothing and flexible electronics.  The AMOLED industry is going to quickly evolve into a multi-billion-dollar industry by 2020, because of high global demand from numerous computer companies.


Samsung’s focus on wearable technology will involve using the new-generation “stretchable” AMOLED display, as the company realizes the traditional smartphone market is becoming saturated.  Samsung and rival LG are the only two companies able to manufacture curved displays on a wide-scale, as other companies trying to catch up.  If the smartphone industry is reaching a higher saturation point, being able to implement AMOLED into future products could give Samsung and LG a significant edge.

Jeff Domansky's insight:

Samsung wants the younger generations to grow up with wearable technology that have major potential in high fashion and regular street apparel. Keep an eye on this trend.

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Jeff Domansky's curator insight, December 23, 2013 11:09 PM

Samsung wants the younger generations to grow up with wearable technology that have major potential in high fashion and regular street apparel. Keep an eye on this trend.

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The 21 Best Infographics Of 2013

The 21 Best Infographics Of 2013 | Public Relations & Social Media Insight | Scoop.it

Over the course of the year, we saw infographics on a wide range of subjects, including 20th-century camera and sneaker design, house alliances of The Game Of Thrones, a colorwheel of cheeses, undersea internet cabling, beard typography, Batman symbols, and much, much more.


For years, marketers without a lick of design sense were slapping clip art on any data set that came their way and calling the finished poster an infographic. In 2013, there was a backlash against shoddy infographics. Perhaps that's why it feels like this year's data viz design is the most sophisticated, and the most accessible, yet: infographics don't have to be stupid anymore to be for everyone.


For your end-of-year perusal, we've collected 21 of our favorite infographics of 2013 in the slide show above. On the data viz front, we can't wait to see what 2014 has in store. Enjoy!...

Jeff Domansky's insight:

Impressive creativity in these 21 best infographics picked by Fast Company.

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Media Marketing Mgmt.'s curator insight, December 23, 2013 12:14 PM

Use Infographics, people love visuals

Training in Business's curator insight, December 27, 2013 6:09 AM

The 21 Best Infographics Of 2013

 

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How The Media Will Report The Apocalypse

It's the end of the world as we know it. At least in this side tire from BuzzFeed.In early 2014, a series of devastating catastrophes bring about Armageddon. Papers of record like the New York Times soberly report this news.

Jeff Domansky's insight:

Great fun in this satire from BuzzFeed.

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Top 10 Blogs for Writers 2013 - the Winners | Write to Done

Top 10 Blogs for Writers 2013 - the Winners | Write to Done | Public Relations & Social Media Insight | Scoop.it

When we asked you to nominate your favorite writing blog as one of the top 10 blogs for writers, we got over 1,100 nominations! Wonderful to see how passionate readers are about their favorite writing blog.


It’s great to see some very interesting new blogs amongst the winners! Of note is that quite a few blogs in the top 10 are associated with author platforms. Make sure you visit all the top 10 blogs to get to know the new crop of top writing blogs....

Jeff Domansky's insight:

Check out the top 10 blogs for writers 2013 in the 8th annual contest run by WritetoDone.com. . Great resource!.

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Why Influence Mining is the Next Gold Rush

Why Influence Mining is the Next Gold Rush | Public Relations & Social Media Insight | Scoop.it

An interview of the CEOs of Gist, Viral Heat, and Klout.


The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. You just need to know where to find it.


Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison....

Jeff Domansky's insight:

According to Jay Baer: "Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison."

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Ron Sela's curator insight, December 24, 2013 10:20 PM

Why Influence Mining is the Next Gold Rush

Lori Wilk's curator insight, December 30, 2013 4:13 PM

Have you checked your influence stats today?Got influence?

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5 of the most awesome interactive online music videos

5 of the most awesome interactive online music videos | Public Relations & Social Media Insight | Scoop.it

As the Web has evolved to a more interactive, on-demand experience, so have the music videos. In honor of Beyoncé completely taking everyone by surprise with a 14 song, 17 video album release, here are five interesting online music video experiments that may just change the music video directors approach their job....

Jeff Domansky's insight:

These five interactive videos wiIl help you  be inspired on your next video production.

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The 15 best branded Vines of 2013

The 15 best branded Vines of 2013 | Public Relations & Social Media Insight | Scoop.it

Here in my 'expert' opinion are the best Vines created by brands in 2013....


The best branded Vines are funny, creative, innovative and have one simple message delivered clearly. They also tend not to go for the ‘hard-sell’ of traditional advertising, and treat the product or brand in a playful or cheeky manner.


Even at their most imaginative, Vines tend to be of a lower budget, and are created quickly, so branded Vines can be quite inspiring for the everyday, agile Viner on a budget.


These low-budget, creative and humorous twists on the brands we know, create a personal connection with the viewer and the best of them become endlessly sharable, and live on far longer than their initial upload.


So, bearing all of that pre-amble in mind. Here are the best branded Vines of 2013.

Jeff Domansky's insight:

This is a very creative collection of Vine videos. Worth watching.

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6 Mobile Lessons Learned in 2013 | StarStar Brand

6 Mobile Lessons Learned in 2013 | StarStar Brand | Public Relations & Social Media Insight | Scoop.it
2013 saw many brands, early- and late-adopters alike, continue to embrace mobile: some things worked, some things didn’t, and for some new technologies and tactics their long-term viability is yet to be seen. Regardless, there are always lessons to be learned that we as marketers can apply going forward....
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Twitter network analysis: identifying influencers and innovators

Twitter network analysis: identifying influencers and innovators | Public Relations & Social Media Insight | Scoop.it

In my last post I introduced the Econsultancy network, a map of the follower relationships between 3,930 users talking about the brand, sharing links, and tweeting at the official @econsultancy account.


I pointed out that it was pretty remarkable that all these users talking about Econsultancy are bound together in a web of follow relationships, despite not necessarily sharing anything else in common. But how can we use this network data we've gathered to give us some more concrete insights we can use in our campaigns?


For example, to identify influencers, segment audiences, and understand what content is interesting to them....

Jeff Domansky's insight:

Here's a good look at how to find influencers and innovators in your Twitter community.

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Major PR Trends & Changes that Defined 2013

Major PR Trends & Changes that Defined 2013 | Public Relations & Social Media Insight | Scoop.it
As experts offer their predictions on the future of PR, it’s also instructive to probe lessons PR has taught in 2013. It was a year in which public relations advanced to a much more important position in the communications sector, according to Richard Edelman’s The Year in PR.Edelman ranks his observations of the past 12 months by 10 important occurrences and trends.We’ve compiled our five favorites below...
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Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin

Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin | Public Relations & Social Media Insight | Scoop.it
For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts can be greatly enhanced by following these Twitter tips.
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Ali Anani's curator insight, December 22, 2013 12:35 AM

Tweets have no holidays, only idling sometimes

Abbi Holtom Whitaker's curator insight, December 22, 2013 10:42 AM

Lessons learned here: write out ReTweet, add photo links and tweet on the weekend

Dave Pereira's curator insight, December 29, 2013 2:51 PM

Images get twice the response rate on twitter during daytime hours. 

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Local-Mobile Marketing Is Helping Retailers Drive Foot Traffic And Sales At Bricks-And-Mortar Stores

Local-Mobile Marketing Is Helping Retailers Drive Foot Traffic And Sales At Bricks-And-Mortar Stores | Public Relations & Social Media Insight | Scoop.it

FA primer on location-based marketing on mobile.Location-based marketing blurs the line between the digital and physical world. To drive foot traffic and sales at bricks-and-mortar stores, marketers target shoppers on their devices.

To do that though, marketers need to effectively identify and utilize consumers' locations. New services are giving people a much better incentive to share where they are, while new technologies are emerging to make location-based marketing a more exact science. In a new report from BI Intelligence, we look at the three of the primary types of location-based marketing approaches: geofencing, geoconquesting, and geoaudiencing, each of which uses location somewhat differently. We also look at some the latest and most effective location-based apps that are giving consumers' good reason to share their location....

Jeff Domansky's insight:

Business Insider takes a closer look at localization and Mobile marketing.

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Ali Anani's curator insight, December 21, 2013 12:27 AM

With local - Mobile Marketing, make the close closer.

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The Future of Social Media: 60 Experts Share Their 2014 Predictions - Business 2 Community

The Future of Social Media: 60 Experts Share Their 2014 Predictions - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space. We asked 60 experts to share their predictions on the future of social media and the ways in which it will impact businesses.

Jeff Domansky's insight:

Great advice. Recommended reading. 9/10

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Alexandra Bryant's curator insight, August 23, 2014 8:44 AM

5. As there has been major changes in the social media world over during the last 18months the predictions and insights from a number of experts are interesting when understanding what to expect for the rest of 2014.

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To Compete with E-Commerce, Retailers Need to Leverage Mobile

To Compete with E-Commerce, Retailers Need to Leverage Mobile | Public Relations & Social Media Insight | Scoop.it

And to leverage mobile, they need to stay human...


In the physical world, retailers have become quite adept at following the relatively faint tracks shoppers leave in their stores, primarily through their participation in loyalty schemes. However, in most cases this data is leveraged only after shoppers have paid at the register. Retailers can’t tell what shoppers looked at but didn’t buy, or whether they forgot something that they likely needed. Digital engagement gives e-commerce sites a huge advantage. Shoppers leave digital footprints across websites, mobile apps, and social media. Innovative sites also leverage analytics to optimize the experience.


But mobile shopping also represents a rapidly growing share of e-commerce, accounting for more than 20 percent of e-commerce sales this holiday season. And mobile provides a unique opportunity to help physical retailers compete....

Jeff Domansky's insight:

Smart retailers will grab hold of mobile marketing opportunities.

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Abi Adeleke's curator insight, December 25, 2013 2:57 AM

Knowing what media your customers are using to shop is key! Leveraging the power of MCommerce! #SocialMediaNutsAndBolts

Caroline_84's curator insight, July 7, 2014 11:07 AM

I couldn't agree more. We are finally at the point where consumers are completing purchases on the phones and tablets; I read a stat this morning that 30% of UK consumers complete previously research purchases on their phone while in bed!

 

For this reason it important that more payment gateways are mobile optimised and that retailers review the design of their sites to give the user a UX friendly journey to complete a transaction, other wise they will go to a competitor.

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Half of Tablet Owners Shift Product Research From Their Computers to Their Devices

Half of Tablet Owners Shift Product Research From Their Computers to Their Devices | Public Relations & Social Media Insight | Scoop.it
Tablets are often discussed as a potential replacement for PCs, and a new survey [download page] from Adroit Digital finds that 55% of respondents who own both devices would consider purchasing a tablet as a replacement for their personal laptop or desktop. The study takes a look at some key activities that are being shifted from computers to tablets, finding that half of respondents said they’re now using their tablets instead of their computers to look up product information as well as research products and services....
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2014: the mobile SEO timebomb

2014: the mobile SEO timebomb | Public Relations & Social Media Insight | Scoop.it

Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times.


Enforcement of this aspiration comes from Google's usual source: algorithmic rewards for sites achieving this goal. You just need to look at how industry commentary has exploded around site speed issues over the last couple of years to see the impact this strategy has had.


I fully expect to see this industry focus switch to mobile-specific commentary through 2014.Let's take a look at the evidence, and the SEO opportunity...

Jeff Domansky's insight:

Can you meet Google's one-second loading challenge?

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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Public Relations & Social Media Insight | Scoop.it
The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...
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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Try These 25 Amazing Content Marketing Tools to Make Your Life Easier | Dream Techie

Try These 25 Amazing Content Marketing Tools to Make Your Life Easier | Dream Techie | Public Relations & Social Media Insight | Scoop.it
So here we are sharing most effective tools for content marketing. With these free content marketing tools a blogger can achieve better traffic for his blog or website....
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Against 'Long-Form Journalism'

Against 'Long-Form Journalism' | Public Relations & Social Media Insight | Scoop.it

When it comes to great magazine writing, what’s in a name?


I have had it with long-form journalism. By which I mean—don’t get me wrong—I’m fed up with the term long-form itself, a label that the people who create and sell magazines now invariably, and rather solemnly, apply to their most ambitious work. Reader, do you feel enticed to plunge into a story by the distinction that it is long? Or does your heart sink just a little? Would you feel drawn to a movie or a book simply because it is long? (“Oooh—you should really read Moby-Dick—it’s super long.”) Journalists presumably care about words as much as anyone, so it is mysterious that they would choose to promote their stories by ballyhooing one of their less inherently appealing attributes. Do we call certain desserts “solid-fat-form food” or do we call them cakes and pies? Is baseball a long-form sport? Okay, sure—but would Major League Baseball ever promote it as that? So why make a ripping yarn or an eye-popping profile sound like something you have to file to the IRS?.

Jeff Domansky's insight:

James Bennet wrestles with the term long -form  to come up with a better description.

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7 Habits of Remarkably Charismatic Marketers

7 Habits of Remarkably Charismatic Marketers | Public Relations & Social Media Insight | Scoop.it

Learn how to inject a little charisma into your inbound marketing so leads and customers love you.You know those people everyone wants to be around? The ones that light up the room with their smiles? The ones that make every person they talk to feel like the most important person in the world?


I love those people.And I bet you do too, because they just make you feel ... awesome. That (along with Inc.'s article "10 Habits of Remarkably Charismatic People") inspired me to think about how we as marketers can make sure our marketing embodies some of that charisma that we admire in those around us.


Think about it. Does your marketing make people feel awesome? Does it light up a room? Does it make people want to be around your company more? If not, we've thought of seven tips to help you transform your marketing into something people just can't get enough of!...

Jeff Domansky's insight:

Learn more about creating marketing that matters.

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Treys's curator insight, December 22, 2013 1:02 PM

Nothing should be run without a smile, a wink, and a bit of charisma. 

Lori Wilk's curator insight, December 22, 2013 2:19 PM

As people we want to be cared about to feel special, recognized, and appreciated. Those who understand how to treat others will have better results at building relationships.

Serena Zimmerman's curator insight, December 22, 2013 7:54 PM

So true.... People join you not your business ! 

 

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Why Influencer Marketing Will Grow In 2014 -

Why Influencer Marketing Will Grow In 2014 - | Public Relations & Social Media Insight | Scoop.it

In 2014 we can expect to see growth in influencer marketing including investment in identifying influencers and in the growth of outreach strategies to engage such influencers.According to InNetwork around $240m is spent in North America each year on influencer marketing. This is a figure we can expect to grow in 2014, partly because there is so little trust in advertising, but primarily because people trust people.


Surveys have consistently shown a low a level of trust in marketing such as advertisements, with some surveys finding up to 75% people do not believe advertisements. This is in marked contrast to recommendations from other people. The 2011 Neilson survey asked people what sources of information were most relevant to them when seeking information about products and services. The response was overwhelmingly recommendations from people. Over 90% of people felt that recommendations from friends were highly or somewhat relevant to them and 75% felt that consumer opinions posted online were were highly or somewhat relevant to them. This compared to ads on social networks being down at 36%....

Jeff Domansky's insight:

Here's lock influencer marketing. Recommended reading.  9/10

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What is Google likely to clamp down on in 2014?

What is Google likely to clamp down on in 2014? | Public Relations & Social Media Insight | Scoop.it

Google is seemingly involved in a never-ending battle to fight spam and underhand SEO tactics affecting its search results. In 2013 we've had several updates and warnings, Hummingbird being the most obvious, but what will Google target next? I have a few ideas on this, and I've also asked SEOs for their views on the areas where Google is likely to focus...

Jeff Domansky's insight:

Useful post and things to look out for in 2014

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PR Exec Fired After Wildly Offensive 'AIDS' Tweet

PR Exec Fired After Wildly Offensive 'AIDS' Tweet | Public Relations & Social Media Insight | Scoop.it

NEW YORK (Reuters) - A public relations executive for the prominent New York-based Internet media company IAC lost her job on Saturday after she posted a message joking about AIDS in Africa and race on her Twitter account, sparking an online furor.

Jeff Domansky's insight:

Worst PR fail of 2013! And, by a senior PR person who should know better.

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Free Technology for Teachers: Five Tools That Help Students Plan Stories

Free Technology for Teachers: Five Tools That Help Students Plan Stories | Public Relations & Social Media Insight | Scoop.it

As a student the importance of planning a story before writing it was driven into my head. Then when I became a teacher, I drove that same message home to my students. Here are five free tools that students can use to plan and outline their stories.

Jeff Domansky's insight:

Richard Byrne shares great resources. Don't be afraid to explore these for marketing and PR too! OPf particular interest is Amazon Studios/Storybuilder. 

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Jeff Domansky's curator insight, December 20, 2013 7:44 PM

Check out these five tools but pay attention to Amazon Studios/Storybuilder. 

Ali Anani's curator insight, December 21, 2013 12:36 AM

Since there is a "student" in each of us, I find this post even relevant to re-learners.

María Dolores Díaz Noguera's curator insight, December 21, 2013 5:17 AM

Very nice sharing. Thanks

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A Look Back: 10 of this Year’s Smartest Quotes from Social Thinkers

A Look Back: 10 of this Year’s Smartest Quotes from Social Thinkers | Public Relations & Social Media Insight | Scoop.it

Over the past year, we’ve talked with a lot of brilliant social thinkers – from our customers to industry experts to community managers across the world. We’re consistently impressed and enriched by their expertise. So today, we took a look back and brought together 10 brilliant insights that social thinkers shared with us via our blog, webinars and whitepapers this year.Soak it all in, and go make 2014 your best year yet...

Jeff Domansky's insight:

More recommended reading for social marketing pros.

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