Public Relations & Social Media Insight
336.8K views | +55 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Social, Mobile, Content Marketing Predictions for 2015 Pt 1 | @Steveology

Social, Mobile, Content Marketing Predictions for 2015 Pt 1 | @Steveology | Public Relations & Social Media Insight | Scoop.it

These are the trends that stand out from working with midsized clients, and that influences what I advise to them.


In part 2, I will look at what other digital marketers I respect are saying and what trend data is worth keeping in mind as you up your digital marketing game for 2015....

Jeff Domansky's insight:

Steve Farnsworth takes a look at trends for social marketers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A whirlygig tour of content marketing software - Chief Marketing Technologist

A whirlygig tour of content marketing software - Chief Marketing Technologist | Public Relations & Social Media Insight | Scoop.it

A recent study by ContentPlus shows that 70% of consumers prefer getting to know a company through articles as opposed to through ads. Indeed, with the growing importance of content in attracting new customers and engaging existing ones, content marketing has become an area of focus for many businesses’ marketing efforts.


However, it might be difficult to navigate through the dozens of content marketing tools to find the right one for your needs. In this article, I examine the entire content marketing lifecycle from content planning, content creation, content publishing, content promotion, to content analytics, as well as identifying a representative sample of ten tools that could facilitate each step of the process.....

Jeff Domansky's insight:

Here's a good look at 10 of the best content marketing tools.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Investor Funded Content Firms are Eating Ad Agencies' Lunch

Investor Funded Content Firms are Eating Ad Agencies' Lunch | Public Relations & Social Media Insight | Scoop.it

It's a familiar refrain. One that we've all heard quite a bit over the last couple of years. From rough starts (think The Atlantic) to full blown implementations (think BuzzFeed and, well, everyone else), the road to native advertising nirvana has been a busy one.


And investors are getting in on the action too. In September, Vice Media took $500 million to fuel its thriving news and entertainment enterprise. In August, BuzzFeed took $50 million from Andreessen Horowitz to help grow its content offering beyond its usual fare of "Top 12 Reasons Caterpillars Make the Best Pets" crap.


And now, Vox Media, wizards behind The Verge, SB Nation and Vox has taken $46.5 million from General Atlantic to further boost its content creation with a focus on video. And in addition, extend the reach of that content, video and the ads that accompany them beyond the brand's own 7 editorial properties. And that's not all. Vox Media plans to build out its in-house agency, Vox Creative, to further service the needs of brands engaging in native advertising and content marketing.


Can your average ad agency compete with this sort of approach? No wonder Martin Sorrell is paranoid!...

Jeff Domansky's insight:

Content, content, content! It's a familiar refrain. One that we've all heard quite a bit over the last couple of years.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Improve Your Social Media Ads Using Brain Science

How to Improve Your Social Media Ads Using Brain Science | Public Relations & Social Media Insight | Scoop.it

Are you advertising on social media?


Do you want more attention for your social media ads?


The way you design your ad impacts how much attention it gets with social media.


In this article you’ll discover what the brain pays attention to and tactics for holding that attention....

Jeff Domansky's insight:

Motion leads emotion and other fascinating marketing insights. Recommended reading. 10/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Wal-Mart Online Sales Break Record, But Cyber Monday Not as Hot

Wal-Mart Online Sales Break Record, But Cyber Monday Not as Hot | Public Relations & Social Media Insight | Scoop.it

Wal-Mart Stores said Tuesday that online sales broke company records, with more than 1.5 billion pages viewed on Walmart.com between Thanksgiving Day and Cyber Monday. The retailer said mobile sales accounted for about 70 percent of traffic to Walmart.com during the period.


Wal-Mart also said same-day pickups set records too, with orders up 70 percent from the same period last year.


But online sales across the board for retailers grew a smaller-than-expected 8 percent on Cyber Monday after web promotions before and during the Thanksgiving weekend robbed business from what has traditionally been the busiest day of the year for Internet shopping.


As of 6 p.m. EST Monday, data from IBM Digital Analytics Benchmark showed Cyber Monday sales grew sharply slower than comScore data over the weekend which showed a 32 percent rise in online orders on Thanksgiving and 26 percent on Black Friday.


Cyber Monday sales were projected to rise between 13-15 percent. The results highlight the waning importance of traditional shopping days like Cyber Monday and Black Friday, which until a few years ago kicked off the holiday shopping season....

Jeff Domansky's insight:

More than 1.5 billion pages viewed on Walmart.com between Thanksgiving Day and Cyber Monday. The huge power of online shopping demonstrated.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Former Google+ designer slams the service for being 'Facebook lite'

Former Google+ designer slams the service for being 'Facebook lite' | Public Relations & Social Media Insight | Scoop.it

Google+ is a social network "adrift at sea," representing a big missed opportunity for the company, a former Google employee who worked on the service says.


Chris Messina, who worked on Google+ user experience design before leaving the company over a year ago, wrote a long post on Medium, in which he criticizes the service for not delivering on its initial vision of empowering users with the vast amount of data that Google collects about them.


He also calls out Google+ for not having any meaningful differentiators over its more successful competitor, Facebook. "Most people would likely describe Google+ as a newsfeed, a kind of Facebook-lite," he wrote....

Jeff Domansky's insight:

"Facebook lite" former Google employee who worked on the service says, representing a big missed opportunity for the company. Insider's fascinating look Google+. Recommended reading. 9/10

more...
Amanda Nadon-Langlois's curator insight, December 2, 2014 9:07 AM

In my opinion, Google+ should steer clear from trying to be like Facebook. Facebook is such a successful social media platform that other platforms should not try to compete with. Google+ has its own tools and benefits in which users could use for different reasons then Facebook. Don't make consumers chose which one is best, allow them to use both for different reasons.

Scooped by Jeff Domansky
Scoop.it!

Yammer at ABB - the world’s fastest journey to social | simply communicate

Yammer at ABB - the world’s fastest journey to social | simply communicate | Public Relations & Social Media Insight | Scoop.it

When it comes to engaging employees on the journey to enterprise social, getting 75,000 employees or 50% of your staff to actively use one network is about as ambitious as it gets.


Veyronique Vallieres, Internal Communications and Community Manager at ABB, worked a long time on adoption as part of the company's vision to break down internal silos and enable greater collaboration across 100 countries.


"We are one of the global leaders in power and automation technologies providing literally thousands of products and solutions to reduce environmental impact around the world. Being aligned internally as an organisation is not only crucial, it is essential."...

Jeff Domansky's insight:

This is an excellent case study showing how social media platform Yammer enhances internal communications. Recommended reading for employee communication and PR pros.  9/10

more...
Marco Favero's curator insight, December 1, 2014 9:41 AM

aggiungi la tua intuizione ...

Samantha Patterson 7's curator insight, February 16, 2015 12:06 AM

Yammer helps business to incorporate social media for employee. A good article to learn more about Yammer with busines sevrloping social media.