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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>
Curated by Jeff Domansky
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Social Media Demographics: The Surprising Identity Of Each Major Social Network

Social Media Demographics: The Surprising Identity Of Each Major Social Network | Public Relations & Social Media Insight | Scoop.it
Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.


Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.


We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once....

Jeff Domansky's insight:

Marketers take note of these social media demographics.

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Best Times to Post on Social Media, an infographic

Best Times to Post on Social Media, an infographic | Public Relations & Social Media Insight | Scoop.it

Let’s not lie. Timing is huge.


Some people have wondered if it really matters at what time social media posts are made. Just think about it – If you post an incredible piece of content, but no one’s there to read it, how much has it accomplished? Post at the wrong time and accomplish nothing. Post at the right time and you could grow your online presence by leaps and bounds. It’s especially important if you’re doing social media marketing.

The following infographic displays the best times to post on social media, including Facebook, Twitter, Google+,LinkedIn, Pinterest, and blogs...

Jeff Domansky's insight:

Timiing is everything when it comes to social media as this excellent infographic shows.

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Content remarketing experiment, Part 2: the content funnel

Content remarketing experiment, Part 2: the content funnel | Public Relations & Social Media Insight | Scoop.it
The results part of our content retargeting experiment. We learned a lot. And we like this stuff.


Back in July, we reported on a B2B Content Remarketing experiment we’re doing with the people at Resonance.

This is the second post: the results.


To summarise, we wanted to find out if a certain kind of ad retargeting could work for B2B content marketing. So we worked with Resonance to design a test, in two phases...

Jeff Domansky's insight:

Interesting marketing experiment and results of content "remarketing".

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10 Moments on Twitter That Will Go Down in History

10 Moments on Twitter That Will Go Down in History | Public Relations & Social Media Insight | Scoop.it

Twitter's impact and importance in the global media landscape is often touted. In a relatively short span of time, the service has influenced how news breaks and shares, how celebrities and brands communicate with their audiences, and how the power of a crowd can amplify an individual's voice.


The evolution of Twitter, from niche Silicon Valley social network to a worldwide communication tool, has been somewhat gradual.The 10 tweets in the gallery above highlight important changes in how Twitter has been seen and used. We've taken an in-depth look at what makes these tweets noteworthy.

Jeff Domansky's insight:

Awesome and memorable examples of Tweets that mattered. These 10 key moments highlight important changes in how Twitter has been viewed and used...

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UnkleFrank's curator insight, September 24, 2013 11:37 AM

Some Twitter Magic...

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How to Market your Content on Google Plus - Jeffbullas's Blog

How to Market your Content on Google Plus - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle.It is embedded in and across all Google’s web assets including Gmail, Blogger, Picasa and YouTube. Google+ was designed and developed from day one to be visual, integrated and mobile optimized.


As it has grown in popularity it needs to be taken more seriously by marketers. What is now the second largest social network should no longer be seen as an afterthought....

Jeff Domansky's insight:

The possibilities of Google+ are positive.

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From Journalism's Five W's to Journalism's Five C's

From Journalism's Five W's to Journalism's Five C's | Public Relations & Social Media Insight | Scoop.it

The five W’s of journalism remain a cornerstone of newsgathering today, but I have been increasingly thinking about five C’s as well: Context, Conversation, Curation, Community and Collaboration.


Below I try to define each, with particular attention to how they intersect, and I link to one good piece of writing on the topic. Nothing about this is supposed to be comprehensive, nor is it particularly original, it’s just a list of the things I’m thinking about right now and an invitation for you to add your thoughts...

Jeff Domansky's insight:

Exploring the shift from the 5 W's of journalism to the 5 C's of content marketing.

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Are we in a marketing revolution ... Or something even more surprising? - Schaefer Marketing Solutions

Are we in a marketing revolution ... Or something even more surprising? - Schaefer Marketing Solutions | Public Relations & Social Media Insight | Scoop.it

Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.


The qualities that have always been at the heart of business — a trusted human presence, responsiveness, honesty, and social communion — are at the heart of the social media strategy. We lost sight of these qualities for 100 years — the advent of mass media. We are not so much experiencing a revolution as a return to the way people have always wanted to do business with us.It is not really a revolution. We were just lost for awhile....

Jeff Domansky's insight:

Mark Schaeffer explores the true heart of business

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Content Marketing: 10 Ways to Make Yours Kick Ass

Content Marketing: 10 Ways to Make Yours Kick Ass | Public Relations & Social Media Insight | Scoop.it

Marketers and businesses everywhere have spent years under the reign of the all powerful ruler that we refer to as Content.


We are constantly searching for great content and refining our content marketing strategies because as you know, not just any old content will do. So it comes as no surprise that at times, we may lose our mojo, the creative well may seem dry and as a result, so does the content.


And with content at the heart of every good pull marketing strategy, this is not an ideal situation. So in those times when creating content seems as magical as pulling a rabbit out of an invisible hat, there are a few questions that you can ask yourself that will help you get your content marketing back on track....

Jeff Domansky's insight:

Everyone is doing content marketing these days, but not everyone is doing it right. Find out how to attract the right people with content marketing.

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5 Quick and Easy Ways to Boost Your Business with Pinterest

5 Quick and Easy Ways to Boost Your Business with Pinterest | Public Relations & Social Media Insight | Scoop.it

As Pinterest continues to take the social media world by storm, learning how to incorporate this marketing darling into your business can feel like an overwhelming task.


Where to begin, what to pin and how to come up with content are the typical questions I receive. The good news? More than likely, you have all of the content you need right at your fingertips! Below are five quick and easy ways to boost your business with Pinterest!...

Jeff Domansky's insight:

Learn how to incorporate Pinterest into your business. 5 quick and easy ways to boost your business with Pinterest!

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Déjà vu. All Over Again. Digital disruption demands creativity and an aversion to wooden headed thinking

Déjà vu. All Over Again. Digital disruption demands creativity and an aversion to wooden headed thinking | Public Relations & Social Media Insight | Scoop.it

Why do people do things like that? Barbara Tuchman, the prolific, hugely talented (late) historian wrote a whole book about The March of Folly. Yet smart people keep doubling up. Seriously, would you be inclined to buy into Syria after Iraq and Afghanistan?

Jeff Domansky's insight:

All of the things critical in business, creativity in building brands and how to avoid wooden head thinking......

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The predictable consumer: 4 case studies | Conversation Management

The predictable consumer: 4 case studies | Conversation Management | Public Relations & Social Media Insight | Scoop.it

In the future, big data management will become a necessary competency if companies are to be highly customer-centric.


Consumer expectations evolve. Customers will be less tolerant towards wrong messages at the wrong time.


Apart from this low tolerance, a lack of interest will automatically result in a limited impact. On the other hand, customers display a large degree of openness towards the right (commercial) messages delivered at the right time.


My study shows that 1 in 3 customers have a very positive attitude towards personalized ads. Customers like to buy products. They also like information on products but only if it’s the right info at the right time.


The pointers (content) provided by consumers hand us the ammunition we need to meet this challenge. The modern marketer should turn his attention away from the average consumer and toward the individual consumer....

Jeff Domansky's insight:

Invaluable insight and four key studies on data and consumer marketing. Recommended reading.  9/10

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37 Ways to Thrive on LinkedIn

37 Ways to Thrive on LinkedIn | Public Relations & Social Media Insight | Scoop.it

LinkedIn is quite an amazing community to be a part of. It is full of motivated professionals you can network with to build connections and find new opportunities. Before getting serious about LinkedIn, you need to develop a strategy and take the basic steps to get yourself ready to implement it. This infographic by Boot Camp Digital gives you an idea how to take your LinkedIn game to the next level...

Jeff Domansky's insight:

Great resource...

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Amanda Hoffmann's curator insight, September 23, 2013 9:48 AM

INFOGRAPHIC

Some great ideas here in this one!

Katherine Anne's curator insight, September 23, 2013 9:26 PM

Marketing 3104: Branding for yourself! 

 

We had a lecture about branding and how important a brand is for a company. I think it's just as important for yourself, and LinkedIn is the perfect way to help individuals now brand themselves and show companies a "brand promise" about themselves. This article is super helpful with learning how to maximize LinkedIn. Yes, we don't have experience as college students or a company of our own to promote, but this article still teaches us how to use LinkedIn in the best ways. Each of us should be using LinkedIn to show companies and industries we're ready for them and looking for them. It creates and starts our "brand". Also, instead of employers looking for your Facebook page hopefully they'll start looking here. 

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The 6 Principles of Epic Content Marketing

The 6 Principles of Epic Content Marketing | Public Relations & Social Media Insight | Scoop.it
The ultimate goal of our content marketing efforts is to "move" our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories...


To start, you need to be honest about the content you have. Most likely, your organization has plenty of feature- and benefit-related content — truly, the majority of brands have become quite adept at talking about themselves. We clearly don’t need more of that kind of content, especially when that type of information is only useful for a very small part of a buyer’s journey. What brands lack are stories that engage their customers — and drive customers and prospects to take a desired action. 


Below, I’ll review the six key principles of epic content marketing in more detail. But before I do, let me remind everyone that the ultimate goal of our content marketing efforts is to “move” the customer in some way. We need to positively affect them, engage them, and do whatever is necessary to play a useful role in their lives and their conversations...

Jeff Domansky's insight:

Such valuable advice and six content fundamentals from Joe Pulizzi's new book Epic Content.

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Twitter Tools: 9 Irresistible Tools to help dominate twitter

Twitter Tools: 9 Irresistible Tools to help dominate twitter | Public Relations & Social Media Insight | Scoop.it
Here are 9 fantastic twitter tools that you have to use if you want to be successful on twitter. Check them out on our Social Media tools blog.


The right Twitter tools will make you way more effective and efficient.  And without the right Twitter tools you will waste a lot of time.


Don’t you just hate Twitter?  Don’t you just love Twitter? Which camp are you in!


When I was working in the software industry many years ago I remember the developers using Twitter.  I didn’t see the point to it and thought it was a complete waste of time.  When I started using Twitter I didn’t see the point to it and thought it was a complete waste of time!!!!

But as I built up my network on Twitter I began to really enjoy it.  Now I enjoy it and it’s hugely valuable for my business.


But there are some twitter tools that have helped me along the way and as I’m the tools guy it would be rude not to share them!

Jeff Domansky's insight:

@IanCleary shares nine valuableTtwitter tools from his social media toolbox.

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Emma Nightingale's curator insight, September 24, 2013 8:36 PM

This article is focussed on twitter as a marketing tool for businesses. it highlights key ways in which businesses can use twitter to its maximum potential and gain great marketing information.

 

The one thing that really interested me and was something i had no idea about is 'twitonomy'. this is a free tool in which allows people to see the 'analytics' of your twitter account. Things such as details of followers and following, tweets most favoured, tweets most retweeted. It allows for a business to check out competitors activity and gain information about people following them. In a way, this is a very useful tool for businesses to understand competitors and how they are reaching out to consumers. 

kendall irvine's comment, September 25, 2013 2:16 AM
Emma's insight into this article has informed me also of 'twitonomy' which is a new unfamiliar term. It is a great tool for many brands to see reactions from consumers on twitter posts that they may put up on their page and who and how many retweets there has been. Twitter is a well known social communication tool used today by thousands of people. It is easy to use and companies should take advantage of it.
Kamal Sunker's comment, September 25, 2013 9:19 PM
I personally have never seen the point of twitter...until reading this article. This article shows that Twitter can be a great marketing tool for businesses and in agreement with Emma, it highlights good ways in which businesses may use twitter to engage its audiences. When we turn on the TV and we see a show about celebrities, there is almost always a reference to the celebrities' twitter comment over the given subject matter.

The word twitonomy is obviously a neologism, but very a very relevant term, this is also part of twitter's IMC. By inventing new words for the actions and services that it provides, such as 'tweeting'. Apart from the wording though, twitonomy is a good tool to have for business to get a grasp and analyze the reach of the tweets.
After reading this article I am going to start using twitter.
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Twitter Analytics: 3 Tools that Track and Measure Your Success

Twitter Analytics: 3 Tools that Track and Measure Your Success | Public Relations & Social Media Insight | Scoop.it

Every business should be tapping into Twitter’s enormous potential for increasing brand authority and gaining qualified leads especially of people with a need for your product or service.


There are currently more than 1 million Twitter apps and using the right ones will increase your chances of success with this unique social network. There are Twitter tools that help promote your blogother tools that manage your time on Twitter and of-course tools for measurement and metrics.You can track, monitor and measure your progress with several tools such as Twitter Counterand Twitonomy. Here are 3 of my favorite Twitter tools...

Jeff Domansky's insight:

Three Twitter tools you will definitely use: Twitter Analytics, Followerwonk and Commun.it.

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UnkleFrank's curator insight, September 24, 2013 2:03 PM

For all you Twitter marketing maniacs! Very nicely done article explaining what's what. Highly recommended.

Dotty Scott's curator insight, September 26, 2013 11:41 AM

I will be looking into these tools...stay tuned.

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The other C word: what makes great content marketing great

The other C word: what makes great content marketing great | Public Relations & Social Media Insight | Scoop.it

Now that content marketing has gone mainstream, the average stuff isn’t really going to work any more. We all need to be aiming higher, to create the ‘home run’ pieces that really drive successful programs.

So what makes for a ‘home run’ piece? Clearly, there’s no recipe to follow – but there is one ingredient that all great content marketing shares. That’s what this little rant is all about…

Jeff Domansky's insight:

I won't spoil the punchline but Doug Kessler's presentation is a good read and a good rant on what makes great content. For those who do presentations, this is a good-looking, engaging presentation to use as a blueprint.

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Lara Cooke's curator insight, September 25, 2013 12:18 AM

This is a c-word I like. Food for thought in marketing our wares.

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Lessons From Hollywood: 10 Tips For Content Marketers

Lessons From Hollywood: 10 Tips For Content Marketers | Public Relations & Social Media Insight | Scoop.it

Besides certain mind-blowing, provocative masterpieces that advertising produces, ad campaigns fall way behind the sustainable success of Hollywood feature films. One key factor of successful content marketing, besides storytelling, is making the content shareable. In this way, story production does not rely on the brand itself but on the audience who will passionately promote content relevant to personal contexts, helping to overcome the first barrier.


So, before you jump into content production, set your strategy, boost the user experience, and you will be able to immerse your audience. They will prove you wrong, swiftly destroying your worries about losing control. Their authentic voice will deepen brand engagement in the long term....

Jeff Domansky's insight:

Two key concepts: storytelling and authenticity.

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UnkleFrank's curator insight, September 24, 2013 11:39 AM

A good article explaining Content Marketing.

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Inside Forbes: The Role of Native Advertising in Our Search for a New Media Equation

Inside Forbes: The Role of Native Advertising in Our Search for a New Media Equation | Public Relations & Social Media Insight | Scoop.it

David Carr’s weekly column for The New York Times carries an intriguing title: “The Media Equation.” With 430,000 Twitter followers, he’s a unique journalist exploring the world of media for the larger Times brand, with its 9.5 million followers. It’s similar to the 1,200 individually branded FORBES contributors — and staff reporters, too — who now write about specific business topics under our 96-year-old umbrella brand.  


I love the rubric attached to David’s newspaper work. FORBES itself is trying to figure out the media equation in an era when anyone can publish anytime — no trucks, planes or satellites required. Our still-evolving solution disrupts century-old newsroom thinking and processes. It also breaks with tradition in how certain marketing messages are sold and integrated on our growing news platform....

Jeff Domansky's insight:

Lewis DVorkin explores the new world of native advertising, brand journalism and what the future me look like for journalism. 

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Are You Auto-tuning Your Content Marketing?

Are You Auto-tuning Your Content Marketing? | Public Relations & Social Media Insight | Scoop.it
While we didn’t talk “soul”, we did discuss finding our own “voice” at this week’s Google+ Lunch Hangout, Would Our Content be Missed if it Disappeared?The conversation took two directions.The first; which tactics could we use to make our content memorable?Here’s 6 content marketing tips from the panel...
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Why Relationships Matter More Than Ever in Social Selling

Why Relationships Matter More Than Ever in Social Selling | Public Relations & Social Media Insight | Scoop.it

Social selling is at the core of what we do as marketers but one piece of the puzzle has been missing. We've forgot about the power of relationships.In a recent study, Introhive found that 98% of sales professionals believe that relationships are the most important aspect of sales. It sounds obvious when you hear it, but it’s rarely where time and efforts are spent. Thousands of professionals around the world are wasting time cold calling new prospects while ignoring the customers they already have. As a result, these customers are finding services and products at their competitors because they invested in building and establishing that relationship.


I've seen many businesses, primarily those in advertising and SEO, lose clients because they didn’t focus on the relationship. Don Draper once said, The day you sign a client is the day you start losing one. And it’s the truth. You need to focus on building a relationship with your clients that is built on trust and a clear understanding that you’re both looking to achieve their goals together.


You can do this by spending time on Twitter finding great content to share with your clients or taking them out for dinner. You might be surprised how easy it is to improve your relationships with existing clients and potential prospects using content marketing techniques or an old fashioned phone call. It’s the little gestures that can help take your relationships to the next level and make your career and business prosper....

Jeff Domansky's insight:

Good reminder about the importance of relationships.

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Phyllis Smith's curator insight, September 29, 2013 3:30 PM

Build a relationship before you try to sell.

BSN's curator insight, September 30, 2013 9:05 AM

#BusinessTips

Phil Lauterjung's curator insight, September 30, 2013 2:28 PM

add your insight...

 
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The Dawn Of A New Era In Marketing

The Dawn Of A New Era In Marketing | Public Relations & Social Media Insight | Scoop.it

In an empowered age, people are exhibiting dramatically new habits in the way they become aware, consider, buy and advocate. These new habits supplement and do not necessarily in the near term replace the ways they traditionally evaluated and bought products and services. However, in time, we anticipate that these new behaviors are likely to become dominant.The three biggest shifts are enhanced expectations, connected experiences and self marketing.A simple example of a company that has both fueled and benefited from these shifts is Amazon. They both have created and responded to peoples expectations for speed, value and service, seamlessly connected all aspects of the “marketing funnel” and fed a habit of us marketing to ourselves as we search, evaluate and comment on products and services. Today 30% of all e-commerce searches start on Amazon versus only 13% on Google....

Jeff Domansky's insight:

Very interesting exploration of new consumer research and buying habits. A must-read for B2C and B2B marketers, PR and content producers. 

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Demystifying Persona – How to Create Engaging Content Based on Persona?

Demystifying Persona – How to Create Engaging Content Based on Persona? | Public Relations & Social Media Insight | Scoop.it

In an empowered age, people are exhibiting dramatically new habits in the way they become aware, consider, buy and advocate. These new habits supplement and do not necessarily in the near term replace the ways they traditionally evaluated and bought products and services.

However, in time, we anticipate that these new behaviors are likely to become dominant.


The three biggest shifts are enhanced expectations, connected experiences and self marketing.


A simple example of a company that has both fueled and benefited from these shifts is Amazon. They both have created and responded to peoples expectations for speed, value and service, seamlessly connected all aspects of the “marketing funnel” and fed a habit of us marketing to ourselves as we search, evaluate and comment on products and services....

Jeff Domansky's insight:

Biggest eye opener? "Today 30% of all e-commerce searches start on Amazon versus only 13% on Google." Recommended reading.

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Nicole Shannon Rickard's curator insight, September 23, 2013 9:01 PM

Something I would like to learn more about and take a closer look at. 

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38 Facts About Digitial Marketing You Shouldn't Miss | @AskJamieTurner

38 Facts About Digitial Marketing You Shouldn't Miss | @AskJamieTurner | Public Relations & Social Media Insight | Scoop.it

Did you know that 25% of Americans only use a mobile device to access the internet? Or that 47% of marketers have generated leads from Facebook, 35% from LinkedIn and 34% from Twitter? If those statistics are of interest to you, then you won’t want to miss today’s post which includes 36 other amazing facts just like those.Ready to dive in? Check these out...

Jeff Domansky's insight:

Dazzling data for digital marketing mavens...

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Nicole Shannon Rickard's curator insight, September 23, 2013 8:52 PM

Facts to keep in mind about social media and online marketing. 

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Google Search: 200 Ranking Factors {Infographic}

Google Search: 200 Ranking Factors {Infographic} | Public Relations & Social Media Insight | Scoop.it
Another great infographic resource and everything you wanted to know about SE0 Want to optimize your website for the search engines? You need to take time to get yourself familiar with search engine algorithms. Google is always changing its own algorithm to combat spam and give higher quality websites a better chance to succeed. This infographic by Backlinko and Single Grain covers some of the most important Google ranking factors you should be familiar with...
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Elsie Whitelock's curator insight, September 23, 2013 8:42 AM

..good tips here for helping to build your ranking..tx.

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TV news fails with hostage taking-social media story

TV news fails with hostage taking-social media story | Public Relations & Social Media Insight | Scoop.it
Police save hostages after militants storm Kenya shopping center with guns and grenades. This just in! TV discovers Twitter. At least that's how it seemed watching a recent  national TV news story.


It felt like the early days of the internet, years ago. The CBC-TV news report I viewed fell well short of demonstrating the network knows how to use social media to cover a breaking story.

Jeff Domansky's insight:

Here's an example of how traditional media continue to struggle to integrate social media into their own news coverage. Can they stay relevant in the 24 x 7 news cycle?

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