Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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6 Ways an Empathy Map Can Make Your Headlines Even Sexier | Mention Blog

6 Ways an Empathy Map Can Make Your Headlines Even Sexier | Mention Blog | Public Relations & Social Media Insight | Scoop.it

In my time as a copywriter, I’ve experimented with all kinds of methods that allow me to understand my audience. Recently, my favorite has been the empathy map.


This is a tool that allows your team to join the conversation that is going on inside your customer’s heart. It allows you to understand how they feel about you and your topic. It helps you uncover their pains, what they hope to gain....

Jeff Domansky's insight:

How an empathy map can add the juice you need to your headlines (and blog posts) when you're running short of inspiration. Think benefits not features.

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18.2 Reasons to Reconsider Google’s Zero Moment of Truth

18.2 Reasons to Reconsider Google’s Zero Moment of Truth | Public Relations & Social Media Insight | Scoop.it

For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry.


The interesting finding is that we don’t tune out everything. Instead, we, as consumers, have become extremely skilled at passing by the information we don’t find relevant and grabbing the information we do. Our study shows that even though the average car shopper is exposed to dozens of sources, they’re actually only influenced by about six or seven, and that’s the reason why.


More importantly, of those six or seven influencing sources, only one or two sources (i.e., platforms, websites, experiences) are used as primary decision making tools. Meaning that when a consumer finds a tool that meets their needs for a specific task, they depend on it almost exclusively....

Jeff Domansky's insight:

Marketers note: valuable research on how consumers shop and what information they trust most.

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What It Takes To Actually Get Marketing To Women Right

What It Takes To Actually Get Marketing To Women Right | Public Relations & Social Media Insight | Scoop.it

Women spend between $5 and $15 trillion a year on consumer goods in the U.S., so it's no wonder brands and marketers are obsessed with figuring out what it is women want.


As the buzz of "women's empowerment" has gained momentum, so too has anexplosion in advertising that's followed suit -- from Pantene's  #ShineStrong ad to Always' #LikeAGirl campaign.


But while advertising is huge when it comes to attracting customers, gaining a loyal following as a women-focused brand requires more than a well-shot ad, particularly today when what it means to be a women-focused brand is fundamentally shifting.


Having more women leaders running such brands is certainly accelerating their success, says Sonya Brown, general partner at Silicon Valley-based venture capital firm Norwest Venture Partners. For many of them, a few fundamental qualities stand out across the board...

Jeff Domansky's insight:

It's time to define the meaning of "women's branding," in a way that's genuine--not taking advantage of a trend.

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Craig Copeland's curator insight, October 16, 2014 8:27 PM

Not only are women my best clients because of their business savvy, they are still the number one shoppers and this marketing article hits it on the head.

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REVEALED: The Demographic Trends For Every Social Network

REVEALED: The Demographic Trends For Every Social Network | Public Relations & Social Media Insight | Scoop.it
The demographics of who's on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast.

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting. 
Jeff Domansky's insight:

Lots of valuable data on social media demographics.

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Maura Quigley's curator insight, October 14, 2014 10:11 AM

This article discusses the demographic trends for each and every social network. It discusses the different types of people that are on social media networks. I learned that most Facebook users have some college, make less than $49,999/year, and are between the ages of 18-29. It was interesting to learn that mostly women use Facebook and that LinkedIn is more popular than Twitter for more adults in the US. I had never really known the breakdown of demographics within a social media network and I found out somethings I didn't know and realized I knew a few more things than I thought.

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7 Obsolete Social Media Tactics You’re Wasting Your Time On

7 Obsolete Social Media Tactics You’re Wasting Your Time On | Public Relations & Social Media Insight | Scoop.it
You already know social media marketing is a channel that can drive traffic and sales, but the question is: are you actually seeing an increase in traffic or sales?

Chances are you are not. Why? Because you are using obsolete tactics that aren’t effective anymore.

If you want to change that, just avoid these 7 strategies
Jeff Domansky's insight:

Neil Patel says these seven social marketing tactics are simply OLD! Avoid them. But also look at some of the tools Neil suggests because they are excellent. Recommended reading. 9/10

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Ethan E Rix's curator insight, October 13, 2014 7:41 PM

Social media tactics change regularly and using the same tactics have become stale in the dynamic environment. Refreshing your toolbelt to break through the clutter is a constant search to take reach your target market. This means looking at which tactics no longer work and throwing them from your social media strategy. A few of these that jumped out at me werte buying your followers to get an spike of interest and being self promotional..


First to discuss, companies in the search of a large number of followers have “bought” an audience by showing special offerings. A personal example of this was explained to me by the head of social marketing for a life insurance. They used online game assets offering a special in game addition in exchange for “liking” their page. In short, the tactic worked. They saw an influx of followers that reached increases in the thousands, but after the offer ceased they saw a disinterested audience. They were not loyal followers and had no interest in the content and slowly but surely they crowded out and the company was left with a low net impact.


Have you ever had that friend that only shares content about themselves? The drama that is happening to them? The number of times that they went to the gym that week? These are not the most popular people on social media, and the same goes for business. If you have gotten a following of loyal consumers then you cannot constantly self promote too much. You will harm your reputation and traffic to your site. Take it easy on the sales promotions and brand awareness, the persona of your social media presence should follow a strict 80/20 rule with 80 percent sharing of interesting content/answering questions and 20 percent can be a offer of service or product.


The last bit of advice that the article gave was be aware of the new techniques of tracking can be used to show when participants look at content and who looks at it. Be aware of these tools to be the modern social media and you will have an impact to your social media campaign.

Illuminat Blessing's curator insight, October 14, 2014 4:08 PM
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BackOffice Thinking's curator insight, October 14, 2014 6:46 PM

Social media requires a conscientious effort and planning to make it work, otherwise, it's not going to get done.

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The 'Internet of Things' Will Be The World's Most Massive Device Market And Save Companies Billions

The 'Internet of Things' Will Be The World's Most Massive Device Market And Save Companies Billions | Public Relations & Social Media Insight | Scoop.it

The Internet of Things (IoT) is beginning to grow significantly, as consumers, businesses, and governments recognize the benefit of connecting inert devices to the internets.


In an all-new report from BI Intelligence, we examine what is currently driving growth in the Internet of Things and how various sectors of the economy will embrace IoT innovations. Here are a few of the key findings from the BI Intelligence report....

Jeff Domansky's insight:

Sudden impact? The Internet of Things industry will soon encompass the largest device market in the world.

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The slippery slope of influence marketing | Mark Schaefer

The slippery slope of influence marketing | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

What is the source of my influence? I create content, yes. I engage consistently, of course. But at the end of the day it gets down to trust, right?


That’s why the emerging Citizen Influencers have to be very judicious in their relationships with brands. Likewise, brands have to be discerning about their expectations from influencers.


If brands become too exposed with too many bloggers, both parties will suffer. If the credibility of the blogger declines, the effectiveness of their advocacy is doomed.


“No” is a legitimate strategy


That’s why I am saying “no” to most opportunities right now. I have to be incredibly selective. First, it has to be a company I truly, authentically believe in and second, I have to limit how much I do because if this blog ever becomes filled with spammy sponsored posts or suspicious brand advocacy, you’re going to go away. And you should....

Jeff Domansky's insight:

Mark Schaefer offers a thoughtful concern that easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.

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8 Reasons Why the Problem With Your Company Isn’t Social Media

8 Reasons Why the Problem With Your Company Isn’t Social Media | Public Relations & Social Media Insight | Scoop.it

As someone who writes about social media a lot, I am often asked why a brand’s social media programs isn’t working like the business owners thinks it should be.


There is a lack of education on the topic of social media. There are also a lot of misguided social media gurus and consultants out there who believe that gaining a large number or a giant audience within the platform is the most important item to accomplish.This trickles down to the company owners and leaders. Let’s clear the air with eight reasons why the problem is not social media....

Jeff Domansky's insight:

Are you blaming social media as the problem of your business? Take a harder look at your company in the mirror and you will see that the problem is not the social media program but the way the brand is being run.

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Stéphane Desbois's curator insight, October 14, 2014 4:46 AM
Réseaux sociaux et marques
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10 Insights to Look For in Your Social Media Monitoring

10 Insights to Look For in Your Social Media Monitoring | Public Relations & Social Media Insight | Scoop.it

You might use social media monitoring for many different reasons—to find great content to curate for your audience, to keep an eye on your competitors or other folks in your space, to provide amazing customer service, to look for opportunities to grow and improve your products or service, or maybe all of these!For all the benefits and opportunities social media monitoring provides, it’s a surprisingly small investment of time and energy.


You don’t have to spend hours a day to get all the benefits. All you need is the right plan in place – and a few tools to make sure everything you want to see is coming in, with all the noise filtered out. Here’s a guide....

Jeff Domansky's insight:

10 key things to watch for in your social media monitoring.

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10 Places to Research a Prospect Before a Sales Call

10 Places to Research a Prospect Before a Sales Call | Public Relations & Social Media Insight | Scoop.it
The only way a sales rep can truly fail is by going into a call totally cold. Buyers just don’t have the patience to answer basic questions whose answers are readily accessible with the most cursory Googling, nor do they have time to fill you on their challenges. If you pick up the phone without gathering any background information, at best you stand to annoy the person, and at worst, to be hung up on mid-sentence. But you can be sure there’s not going to be any money exchanging hands or contracts being signed.

You might not have time to check every box on this list before a call, and that’s okay -- just make sure to check at least a few. The more you can personalize your conversation to the prospect and their business, the greater the chance that you’ll capture their interest -- and hopefully their business.
Jeff Domansky's insight:

Emma Snider shares 10 practical sales research tips.

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3 Techniques to Double Your Social Media Content with Half the Effort

3 Techniques to Double Your Social Media Content with Half the Effort | Public Relations & Social Media Insight | Scoop.it
The following tactical methods have been proven to produce twice the amount of social media with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement.

Here’s how to do it.
Jeff Domansky's insight:

Here's how to get more engagement and twice the amount of social media with half the effort.

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7 must-haves for your Twitter strategy - Twitter Counter Blog

7 must-haves for your Twitter strategy - Twitter Counter Blog | Public Relations & Social Media Insight | Scoop.it
Some people say that the key to success is having a plan. For Twitter, having a well defined Twitter strategy can help you a lot in making decisions and improving your Twitter performance. So before you start designing your action plan, let’s take a look at seven must-haves.
Jeff Domansky's insight:

Useful Twitter tips and best practices.

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Alana Johnson's curator insight, October 14, 2014 12:14 AM

Do you know the 7 must haves tips for improving twitter stategy?   Find out.  #twitter #internetmarketing #success 

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Journalism's biggest competitors are things that don't even look like journalism

Journalism's biggest competitors are things that don't even look like journalism | Public Relations & Social Media Insight | Scoop.it

Ever since the web was invented, newspapers and other media entities have had to continually expand their view of who their competition is: in the good old days it was other newspapers, and then TV, and then after the web it became other news websites, or maybe Yahoo or Google. But even now, their perspective on that competition may still be too narrow — as my friend Om has argued, they are competing with anything that captures a reader’s attention. And I would argue that they are competing with any service that fills an information need.

I started thinking about this again earlier this week, when a link to an old blog post by journalist/programmer Stijn Debrouwere showed up in my Twitter stream, posted and retweeted by multiple people. I couldn’t track down exactly where it came from, but I’m glad it appeared, because it reminded me of how much sense it made in 2012 when it was first published — and how much sense it continues to make.

Debrouwere’s essay is simply called “Fungible.” Fungibility is an economic term that is used to describe products or services that are interchangeable; in other words, if consumers don’t really care whether they get Product A or Product B, then those two things are said to be “fungible.”...

Jeff Domansky's insight:

Fungible - great word and act description of some of the challenges journalism faces in this excellent post from Mathew Ingram.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, October 13, 2014 1:02 AM

Good article. One of the primary conclusions I draw is that "traditional" journalism suffers in comparison to social media because it is not real time.

think2share's curator insight, October 13, 2014 5:26 AM

On Networking and the Future of Journalism