Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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4 Location-Based Marketing Tactics That Are Working

4 Location-Based Marketing Tactics That Are Working | Public Relations & Social Media Insight | Scoop.it

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location.


Here are four interesting examples within the past few months that demonstrate what’s happening in mobile and where brands are investing most right now....

Jeff Domansky's insight:

Among the tactics paying off are beacons and coupons evident in these four very useful case studies.

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Visual Content: The Future Of Social Media Marketing?

Visual Content: The Future Of Social Media Marketing? | Public Relations & Social Media Insight | Scoop.it

New visual based social networking sites like, Tumblr, Instagram, Pinterest and Vine are exploding - is this the future of social media?Get your answer in this infographic courtesy of oracle....

Jeff Domansky's insight:

Useful stats to reinforce the importance of visuals in content and social marketing.

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Neil Patel's Eight Pet Peeves About Most Blogs | KISSmetrics

Neil Patel's Eight Pet Peeves About Most Blogs | KISSmetrics | Public Relations & Social Media Insight | Scoop.it

...But here’s the problem: Many businesses are totally inept at blogging.


In a 2013 survey, researchers discovered that only 1 in 8 businesses had an “updated” blog. And what does “updated” mean? It means at least three posts in the last year. (I post more times than that in a week!)


Apparently, the problem was that the marketers didn’t see the point in blogging. According to the survey, 32% of respondents were honest enough to admit that “they don’t see the point in a blog.”


And from there, everything goes downhill. Blogs start without a plan. Marketers hurriedly throw together a WordPress site without a second thought as to its SEO or ROI. Authors are hired at rock-bottom prices to spin out words on a topic they know nothing about. Editors are dispensed with because they’re “expensive” and “delay publication.” Adding images are ignored, and adding CTAs is the furthest thing from anyone’s mind....

Jeff Domansky's insight:

Neil Patel shines a light on bad blogging practices.

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Inside Market Strategy's curator insight, August 4, 2014 3:54 PM

Great info if you're using a blog as part of your outreach strategy.

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How Most Startups Mess Up Their Marketing | Hubspot

How Most Startups Mess Up Their Marketing | Hubspot | Public Relations & Social Media Insight | Scoop.it

Spamming reporters, consumers or investors about your startup is a surefire way to screw up your marketing before you even launch. So without further fanfare, here are the massive, common mistakes most startups make, and how your team can avoid them at all costs

Jeff Domansky's insight:

Good look at startup marketing mishaps, how to avoid them and a few lessons from companies that got it right.

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5 tools to transform or enhance text-heavy articles

5 tools to transform or enhance text-heavy articles | Public Relations & Social Media Insight | Scoop.it

During the news:rewired conference last week, Ezra Eeman  of Journalism Tools gave delegates a list of essential tools journalists should be aware of when creating enganging content for their audiences. Some of these tools can be applied directly to text-based articles to add a multimedia element and, overall, a more colorful story.


There are 50,000 news apps every month, not counting new web online tools found around the internet which journalists can use, said Eeman, and it can be quite difficult to sift through them....

Jeff Domansky's insight:

5 tools worth looking at for journalists, PR and marketing pros.

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Social Media Strategy: How Much Time Does a Good Strategy Really Take?

Social Media Strategy: How Much Time Does a Good Strategy Really Take? | Public Relations & Social Media Insight | Scoop.it

A look at what's involved in a social media strategy and how much time it takes to invest in a quality strategy every week.


Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer....

Jeff Domansky's insight:

Kevan Lee exactly what time it takes to develop and implement social media strategies. It's a very useful look at social media time management.

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Four Near Certainties In Media & Marketing In 2019 | Online Spin

Four Near Certainties In Media & Marketing In 2019 | Online Spin | Public Relations & Social Media Insight | Scoop.it

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren’t that hard to predict -- certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.


Why try to predict the future when you’re almost certain to be wrong on many points? If you are trying to prepare for -- or exploit -- how key trends will evolve, you need to have a point of view on the future, so I never mind sticking my neck out on predictions. In that vein, I will offer up four near certainties to occur over the next five years in our industry. Here they are....

Jeff Domansky's insight:

Four trends that will definitely be there in 2019.

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Why Content Marketing Is Like A Dinner Party

Why Content Marketing Is Like A Dinner Party | Public Relations & Social Media Insight | Scoop.it

...This is not unlike your content marketing plan – combining the right elements to serve the right solution at the right time (à la Google’s “zero moment of truth”).


In short, brands are in charge of creating a digital banquet that will delight their target audience.


To do that, you need the chef – the digital marketer, to orchestrate the main dish, the content, served up with “SEO sauce,” a combination of art and technique.Let’s explore these ideas more....

Jeff Domansky's insight:

Here's how content marketing is like a dinner party and basic advice for serving it right

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Jack Varnell's curator insight, August 3, 2014 7:13 AM

"combining the right elements to serve the right solution at the right time "

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$200 Million and Rising: Hollywood Struggles With Soaring Marketing Costs | Hollywood Reporter

$200 Million and Rising: Hollywood Struggles With Soaring Marketing Costs | Hollywood Reporter | Public Relations & Social Media Insight | Scoop.it

In only a few weeks, Paramount'sTransformers: Age of Extinction has become the top-grossing film of all time in China, earning north of $300 million. What's more impressive is that Age of Extinction cost no more than $3 million to $5 million to market to Chinese moviegoers -- a stark contrast to the $100 million prints-and-advertising spend in North America. And multiple sources say studios now are shelling out an additional $100 million per movie to market this summer's big tentpoles internationally.


Indeed, with the exception of in China, Hollywood continues to wrestle with rising marketing costs, particularly overseas, which can make up 70 percent of a film's gross thanks to booming markets in Russia, Latin America and Asia. Two years ago, the cost had crept up to $175 million globally. Now, studios say it has hit the $200 million mark per picture -- a 33 percent increase from the $150 million spent in 2007 on the first....

Jeff Domansky's insight:

This post is all about big budget hits. And I'm not talking about blockbuster box office sales. Its the cost of marketing movies internationally that's rising and cramping Hollywood's style.

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Forget the Selfie…the Rise of the ‘Usie’ | Lost Remote

Forget the Selfie…the Rise of the ‘Usie’ | Lost Remote | Public Relations & Social Media Insight | Scoop.it

The selfie storm reached its pinnacle at the Oscars earlier this year when Ellen Degeneres took the record-breaking selfie heard round the Internet. But was that actually an “usie”?


The AP recently reported on the growing trend of group selfies.“Usies are a growing trend that I think have far more social value than selfies,” said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior. “It’s magical capturing moments we share with other people.” In contrast to one-person selfies, usies are “more about the relationship, and less about you and your hair,” she said. The word — sometimes spelled usie, sometimes ussie — has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal....

Jeff Domansky's insight:

Marketing alert. Here they come the "usies".

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12 Tips and Tools for Better Facebook Management

12 Tips and Tools for Better Facebook Management | Public Relations & Social Media Insight | Scoop.it

A recent small business survey suggests businesses are increasing their use of social media. They are also seeing increasing return on investment. The survey also shows small businesses continue to struggle with maintaining their Facebook management. This is despite the fact that, at 1 billion members, the Facebook audience remains the largest in social media.


Below, we’ve collected 12 Facebook management tips and tools. We hope they help you make the most of of your Facebook efforts....

Jeff Domansky's insight:

Still struggling with maintaining your Facebook presence? If that's you, check out these Facebook management tips and tools.

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Jack Varnell's curator insight, August 3, 2014 7:14 AM

...make the most of of your Facebook efforts....

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Make a Name for Yourself: 11 Personal Branding Power Tips | Social Media Today

Make a Name for Yourself: 11 Personal Branding Power Tips | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success.


You, my friend, are a brand.


A photographer. Life coach. Presentation expert. Alternative energy entrepreneur. Website developer. Skin care clinician. These are six simplified profiles of clients who have hired me recently to help them create more effective online marketing by developing their personal brand....


Via Russ Merz, Ph.D.
Jeff Domansky's insight:

Here's a look at the ins and outs of personal branding.

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Russ Merz, Ph.D.'s curator insight, July 27, 2014 3:34 PM

Great guidelines and links to information about #personalbranding.

Paulette Steele's curator insight, July 28, 2014 7:59 PM

Interesting comments about creating your own personal branding

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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Public Relations & Social Media Insight | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 


Via Russ Merz, Ph.D.
Jeff Domansky's insight:

Here's a great brand manager's social marketing checklist in infographic form. shared by Russell Merz. 

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ManufacturingStories's curator insight, August 17, 2014 11:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 2014 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 2014 8:29 AM

Something to think about??? I need to examine more closely.

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What Power of a Great Content Curator Means for Your Brand | Jan Gordon

What Power of a Great Content Curator Means for Your Brand | Jan Gordon | Public Relations & Social Media Insight | Scoop.it

Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation  is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content that will truly benefit your brand.


According to the Content Marketing Institute, “Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the ‘world’ is talking about that particular topic.” Although it’s true that a lot of curated content comes from outside sources, you can also curate your own content by using content your company has already created....

Jeff Domansky's insight:

Jan Gordon provides a valuable blueprint for content curation and useful tips to help anyone get better results.

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6 types of questions reporters invariably ask | Brad Phillips

6 types of questions reporters invariably ask | Brad Phillips | Public Relations & Social Media Insight | Scoop.it

In 1999, upon reporting for my first Sunday shift at CNN, I was invited into a “question” meeting with Wolf Blitzer and his executive producer.


The three of us sat around for 15 minutes, coming up with questions for former Vice President Dan Quayle, who was mounting a bid for the 2000 GOP nomination.


We developed a seemingly impressive list of questions, but I noticed that the questions all fit inside certain categories. Some questions were intended to be “stumpers”; others called for speculation.That taught me an important lesson. Spokespersons don’t have to prepare for every possible question. They simply must prepare for every type of question. Below, you’ll find the types of questions reporters always seem to ask—and how to answer them with ease...

Jeff Domansky's insight:

Brad Phillips shares invaluable media training advice with this set of standard questions media will ask and strategies to answer them without getting into trouble. Highly recommended. 9.5/10

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Produce Content Marketing That Customers Care About

Produce Content Marketing That Customers Care About | Public Relations & Social Media Insight | Scoop.it

You can’t just snap your fingers and produce great content. To get stories and images that people actually care about, you need to address the higher-order problems your customers are facing today or will face tomorrow. You have to do the sustained work of thinking through these problems and coming up with relevant insights.


Consider Adobe’s new content-marketing strategy. Several years ago the company’s mainstay business of graphics applications was struggling against new competition, including free software. In response, executives made a concerted effort to step back and think about customers’ most important graphics-related problems. They saw that although online retailers were putting up fancy websites, the companies weren’t connecting their accumulated consumer data to the pages in order to drive sales. So Adobe invested in R&D and made some analytics-based acquisitions in order to develop a platform to make that possible. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time....

Jeff Domansky's insight:

Heidi Cohen says figuring out your customers' high-level problems can help you produce the best content marketing and results.

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How to use SlideShare for Business: The Success Formula

How to use SlideShare for Business: The Success Formula | Public Relations & Social Media Insight | Scoop.it

I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Todd Wheatland. 


Why use SlideShare?


You can get a huge number of leads for only $19/month (pro-version) SlideShare gets 60 Million visitors/month (your website does not) SlideShare has great SEOThe primary intent of SlideShare users is business (as compared to YouTube for Facebook)....

Jeff Domansky's insight:

Andrea Vahl offers an excellent guide and resource for SlideShare. Recommended reading. 9/10

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Jeff Domansky's curator insight, August 16, 2014 9:14 PM

Here's how to harness the power of Slideshare for results.

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How To Write Persuasive Research-Backed Content

How To Write Persuasive Research-Backed Content | Public Relations & Social Media Insight | Scoop.it

... Now, I admit, we expected the variant that mentioned research to win.


But we didn’t expect the delta to be more than 40%!ç


For us, that small test shaped a new way of thinking about what makes content effective.Why you should write research-backed content...

Jeff Domansky's insight:

Alex Turnbull shares four ways to create research-backed content that persuades your readers to take action. The facts always win.

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Inside Market Strategy's curator insight, August 4, 2014 4:00 PM

Great article!  In a nutshell, you will likely see higher readership of an article and/or blog post that's supported by verifiable facts.  So don't just pull info out of thin air!  Cite your work.  It give you credibility and readers are more likely to share your content.

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11 Ways to Get More Followers for Your Google+ Business Page

11 Ways to Get More Followers for Your Google+ Business Page | Public Relations & Social Media Insight | Scoop.it

Do you want to grow your Google+ Page?


Are you looking for ways to get your Google+ Page noticed?


Most people broadcast their content on Google+ and hope for engagement, but there are better tactics to grow your audience on Google+.


In this article you’ll discover 11 ways to get more followers for your Google+ Page....

Jeff Domansky's insight:

Useful tips to help you use Google+ better.

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We are all Glassholes now | The Verge

We are all Glassholes now | The Verge | Public Relations & Social Media Insight | Scoop.it

2013 was the year of the Glasshole — the year that technology made one of its most violent entries into our personal lives at bars, restaurants, workplaces, and homes....


... According to Pew , 80 percent of Americans aged 18 to 29 post photos online, and that percentage is increasing across all age groups. Across Snapchat, WhatsApp, and Facebook alone, we post 1.5 billion photos per day. We are all Glassholes, only to varying degrees, and we’re all still figuring out what a future looks like where we can document anything — a sound, a sight, a 360-degree-panorama — in less than 10 seconds.In this new world of hyper-documentation we’ll have to figure out what feels right and what doesn’t — new etiquettes and customs and mores.


These new norms will focus on utility and also social acceptance. Glass’s whole selling point was "keeping you in the moment," but the gadget is so new and unfamiliar that wearing it, ironically, might actively eject you from the moment (or from a bar).


But someday, Glass (in some form or another) will likely achieve its goal. There’s no denying that shooting a concert on Glass is less obtrusive  than holding up your phone...

Jeff Domansky's insight:

Stay tuned for more Glassholes and "Facebook eye".

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How Effective Is Content Marketing? | Forbes

How Effective Is Content Marketing? | Forbes | Public Relations & Social Media Insight | Scoop.it

...As with social media it’s not the theory that’s controversial, it’s the execution. Smaller brands that might be much better off taking out a full-page ad and shouting BUY OUR STUFF have diverted money into what they think is a subtler, cleverer, more subliminal and more lasting medium to deliver The Message.


Big numbers, if not sales.


What isn’t controversial is that content marketing has become big business. Research in the UK by the Content Marketing Association (CMA) shows that 60 per cent of marketers use branded content and that these reserve about 20 per cent of their budget for carrying it out, compared with only 14 per cent for TV, 11 per cent online and 10 per cent display.


Half said they would increase content marketing budgets this year regardless of whether their budgets went up generally....

Jeff Domansky's insight:

Good look at content marketing, what constitutes results and how businesses are using or abusing it.

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