Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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WHICH 50 : Homes will have hundreds of devices connected to the web within ten years says Gartner

WHICH 50 : Homes will have hundreds of devices connected to the web within ten years says Gartner | Public Relations & Social Media Insight | Scoop.it

By 2022 the average home will have hundreds of devices connected to the Internet as the Internet of Things becomes a mainstream consumer experience, according to research outfit Gartner.


Describing Smart Homes as an area of dramatic evolution, the research company says growth will be fuelled by the falling cost of adding sensing and communications to consumer products.


According to Gartner analyst and VP Nick Jones, “We expect that a very wide range of domestic equipment will become ‘smart’ in the sense of gaining some level of sensing and intelligence combined with the ability to communicate, usually wirelessly. More sophisticated devices will include both sensing and remote control functions. Price will seldom be an inhibitor because the cost of the Internet of Things (IoT) enabling a consumer ‘thing’ will approach $1 in the long term...

Jeff Domansky's insight:

Will your lightbulbs be smarter? Only if they're simpler as well.

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Branding Basics: An Introduction | Canva

Branding Basics: An Introduction | Canva | Public Relations & Social Media Insight | Scoop.it

The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. It doesn’t matter if your brand is a large-scale company or a part-time passion, the importance of branding consistency throughout your marketing can not be faulted.c


We give you some awesome insider tips to help you look at your brand a little differently, and potentially start creating your very own guidelines....

Jeff Domansky's insight:

Nice introduction to branding basics.

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Here's Everything You Need To Know About Apple's New Payments System, Apple Pay

Here's Everything You Need To Know About Apple's New Payments System, Apple Pay | Public Relations & Social Media Insight | Scoop.it

Apple just announced a new mobile payments system called Apple Pay.


Apple Pay will work with an NFC (near field communication) antenna that will be built into every new iPhone as well as the new Apple Watch


To get started with Apple Pay, you can simply add a credit card from your iTunes account. You'll also be able to add new credit cards to Apple Pay just by using the iSight camera on your phone — no need to type in card numbers. Each card will get a device-only account number, so the actual credit card number is never stored on either your phone or Apple's servers.


The service is starting in the U.S. and will work with American Express, Mastercard, and Visa, as well as several major banks, like Capital One, PNC, and Chase....

Jeff Domansky's insight:

Of all the Apple hoopla, this Apple Pay system is going to have the biggest impact now and in the future.

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Amber McGuirk's curator insight, September 11, 2014 10:45 PM

Obviously, Apple has come up with some plan to make our lives easier or possibly harder with the Apple Pay. I personally think its a great idea.. I NEVER leave home without my phone however, I've left without my wallet many times. I already own Apple, so when this get's released in October I think that they have revolutionized the future of payment.

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49 Botanical Marketing Examples

49 Botanical Marketing Examples | Public Relations & Social Media Insight | Scoop.it

From retro juice cartons to floral fashion campaigns, these botanical marketing examples look to nature for inspiration. Drawing from the fashion world's recent obsession with botanical prints, this list of marketing strategies aims to influence consumers with the help of vivid visuals and transparent packaging designs.

Whether turning to vibrant floral imagery or focusing on a product's natural ingredients, reputable companies are choosing to affect their consumers with this bold and eye-catching branding concept. 

These botanical marketing examples include food and beverage packaging designs that are adorned with plant graphics along with fierce fashion campaigns that are lensed against floral backdrop vignettes....

Jeff Domansky's insight:

More creative with your coffee, inspiration and photography the Trend Hunter.

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The Battle to Own Branded Content

The Battle to Own Branded Content | Public Relations & Social Media Insight | Scoop.it
Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling like media agency Mindshare Entertainment or GroupM Entertainment at the operating level. While Ogilvy execs say that isn’t in the works, such speculation still begs the larger industry question: As media, creative and PR agencies—along with production companies—vie to lead the growing number of marketer content initiatives, where should responsibility for branded storytelling reside? With traditional advertising becoming less profitable, everyone, obviously, is scrambling for these new income sources.

On the creative agency front, proponents argue that without a great concept born from understanding a brand’s narrative, long-form storytelling doesn’t hold an audience’s attention and justify the media expense....

Jeff Domansky's insight:

it's not the department, it's the creativity and the ability to get results that matter most.

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Rumpled spokesmen: New PR & marketing trend? | The PR Coach

Rumpled spokesmen: New PR & marketing trend? | The PR Coach | Public Relations & Social Media Insight | Scoop.it
Are rumpled spokesmen like 'Trivago Guy' a new marketing & PR trend?


It's official. Rumpled really is right in style!


At least you'd be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication in the TV ads from Trivago.com, Liberty Mutual, and DealDash.com....

Jeff Domansky's insight:

How rumpled spokesmen are capturing our attention in ads and pitches from car insurance and hotel rooms to daily deal auctions. 

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Amber McGuirk's curator insight, September 11, 2014 11:11 PM

When I first saw this article I was kind of confused. I didn't really know what they meant about a "Rumpled" guy. Then, I clued in. I've seen all three of the commercials a million times during daytime TV. I'm kind of biased about the Liberty Mutual one because of the ad about parallel parking (terrible at it) but they had someone who could of been off the street every day selling it and I honestly thought, hey wait, that's me!  

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30 Famous Logos That Have A Hidden Message

30 Famous Logos That Have A Hidden Message | Public Relations & Social Media Insight | Scoop.it

Whether you're cruising down the aisles of the grocery store, or speeding down the freeway, you're guaranteed to come across a few famous logos.


Take one glance at any one of these logos and you instantly recognize the brand, but did you know there's sometimes a hidden message buried in them? It's surprising, but true.


Here are 30 famous logos that have a hidden message. Take a look....

Jeff Domansky's insight:

Great design leads to brand awareness,

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More Coupons Finding Mobile Shoppers | MediaPost

More Coupons Finding Mobile Shoppers  | MediaPost | Public Relations & Social Media Insight | Scoop.it

Mobile coupons are on the rise, which should come as no surprise.


This is hardly to say paper coupons are dying, though the economics would imply they should be.


A mailed coupon costs a brand or retailer 25 cents, a printed newspaper coupon costs about 5 cents and a coupon that a consumer prints at home costs a retailer pretty much nothing, based on a recent study by Juniper Research.


Only about one percent of paper coupons are redeemed, fueling the natural migration to digital.


But a coupon delivered to a mobile phone can be much more relevant than one to a PC, causing a major move to mobile coupons....

Jeff Domansky's insight:

And you thought coupons dead? No, they're just moving onto mobile.

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Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog

Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog | Public Relations & Social Media Insight | Scoop.it

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).


The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:

Educators – provide help and insight

Coaches – engage and assist (you’ll find me here!)

Entertainers – engage and inspire

Charismatics – provide insight and inspiration...

Jeff Domansky's insight:

Follow the Top Social Media Influencers of 2014 by Douglas Karr on Marketing Technology Blog

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Think Big, but Speak Simply About This | Lisa Pool

Think Big, but Speak Simply About This | Lisa Pool | Public Relations & Social Media Insight | Scoop.it

Think Nike: just do it. Think Apple: Hello. Think EA Games: Challenge Everything.


If your campaign speak keeps going and going and going like the Energizer Bunny, you may wear people out before they catch up with your this. Make it simple. Get on your Harley-Davidson until you can define your world in a whole new way.


Thinking big about speaking simply is power.


Complexity is difficult. Complexity will drown in the noise.If you can’t speak simply about whatever this is, take a step back, think bigger about simplicity. Do something different with this. Look at the heart and soul of this. Simple will rise above the noise.


Think Big. Speak Simply.

Jeff Domansky's insight:

Lisa Pool reminds marketers of the most important element in marketing and communication. Simplicity.

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Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday

Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday | Public Relations & Social Media Insight | Scoop.it

At a time when good-paying freelance assignments are harder to come by, many journalists are heeding the call of native advertising, where the pay is decent and the work is steady. But there’s a cost. Many worry about the impact on their credibility as a journalist. Some are even finding they aren’t so welcome back in newsrooms once they work for the business side.


In the latest in Digiday’s “Confessions” series, we talked to a veteran freelance writer who has written for top women’s magazines and other national publications about the dark side of native. In this case, the journalist was working for a publisher’s content studio, which assigned stories a given client wanted written....

Jeff Domansky's insight:

A sadvertising tale... "lowest common denominator" for writer.

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Google's Ad Boss on Overseeing YouTube Sales and Glass Ads

Google's Ad Boss on Overseeing YouTube Sales and Glass Ads | Public Relations & Social Media Insight | Scoop.it

Google has gone through a lot of executive changes this year. Last month, the company's chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss Susan Wojcicki left that post to replace YouTube chief Salar Kamangar as the CEO of the Google-owned video service.



Ms. Wojcicki's appointment overshadowed another leadership shift. A year after being charged with running Google's advertising and commerce organization alongside Ms. Wojcicki, Google Senior VP-Advertising and Commerce Sridhar Ramaswamy had taken full responsibility for the division that accounted for more than 91% of the company's $55 billion in revenue last year.


The 11-year Google vet, who started in 2003 as an engineer on Google's search-ads team, now oversees search, display, video, analytics, shopping, payments and travel product lines. He discussed his new role in an interview below....

Jeff Domansky's insight:

For marketers, this interview with the new head of Google advertising is valuable. He provides an interesting perspective and a look at what's ahead.

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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Public Relations & Social Media Insight | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.


This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.


To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.

Jeff Domansky's insight:

It's not about demographics, it's about Connectivity says Brian Solis.

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Idris Grant's curator insight, August 28, 2014 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 2014 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 2014 5:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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World's biggest brand? We The People! - exploreB2B

World's biggest brand? We The People! - exploreB2B | Public Relations & Social Media Insight | Scoop.it

Surprised? Curious? Or does it just sound stupid!?


Since times immemorial, a brand-human interaction has gone way beyond the typical sale-purchase transaction...


Let us look at some examples. KFC serves vegetarian, Barbie now wears a saree, the ever American Coca Cola is now India's 'Thanda' and so on, the list could be endless.  


So what is happening here? It is the power of human behaviour and preferences which is proving itself to be the bigger brand which all these commercial brands are trying to lure. And why does that happen? Because people empower brands with insights by way of explicit & implicit feedback and their preferences reflected in their purchase or advocacy decision....

Jeff Domansky's insight:

You mean we have the power to impact brands? Who knew?

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Tip: What image types actually help your blog post get shared?

Tip: What image types actually help your blog post get shared? | Public Relations & Social Media Insight | Scoop.it

Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success.


Neil Patel and his team did a quality job using 41 blogs from varying industries as the sample. You can also do this same study for your blog for even more relevant info.


My experience tell me these lessons will hold for most businesses....

Jeff Domansky's insight:

Forget those stock photos and check what works best for business. There are some differences. Valuable reading. 9/10

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