Public Relations & Social Media Insight
322.0K views | +147 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

A Brief Blogger Content Strategy Guide - Business 2 Community

A Brief Blogger Content Strategy Guide - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

What makes a blog effective? How do we become successful bloggers in the digital age as we compete with others to generate something new and unique? Where do I start? All these questions can be answered with three pieces of advice found below to get you one step closer to becoming the ultimate blogger....

Jeff Domansky's insight:

Three blogging strategies worth noting:

1. Find your niche.

2. answer your customer's key questions.

3. Become a go-to resource.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Top 20 Best Blogs for Financial Marketers

Top 20 Best Blogs for Financial Marketers | Public Relations & Social Media Insight | Scoop.it

If you’re a financial marketer, you can”t sit around all day reading banking blogs (even if you wanted to). So what are the top 20 you should focus on? The Financial Brand ranks them for you.


Today, The Financial Brand follows approximately 100 active blogs in the banking space. But in the last six years, more than that have died. That’s right, there are more dead blogs in the bank and credit union marketing world than live ones (108, to be exact). That’s why The Financial Brand thinks it is important to recognize the best of those that are still going.


This isn’t a popularity contest. This list is created for one reason, and one reason only: to help bank and credit union marketing executives find more information and insight with immediate relevancy that they can put to use in their daily jobs...

Jeff Domansky's insight:

Financial marketers can't sit around all day reading banking blogs. Here's a list of 20 to help bank and credit union execs prioritize.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Blogging Is No Longer Enough

Blogging Is No Longer Enough | Public Relations & Social Media Insight | Scoop.it

Serious professional bloggers need blogging automation tools to syndicate, share, amplify, and build traffic. Tools like Cision, Triberr, RSS, blog networks and an amplification strategy?


Have you noticed your corporate blog may be getting fewer comments? How’s traffic in general and what about that bounce rate?


Blogging by most is regarded as a one off, something that’s done to write about topics and position you and your company as a content authority (or maybe “context” authority). Companies that use blogs as a public relations strategy understand the importance of owned media for overall integrated marketing.


Today, however, there are factors contributing to a blog’s one dimension. Before we understand what that means, we have to know how you regard success...

Jeff Domansky's insight:

Time to give your corporate blog a shakeup. Here's how.

more...
Peter Wilkinson www.peter.uk.com's curator insight, September 21, 2013 3:36 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Scooped by Jeff Domansky
Scoop.it!

Feed the beast: 7 practical tips to improve your blog's search ranking - Schaefer Marketing Solutions

Feed the beast: 7 practical tips to improve your blog's search ranking - Schaefer Marketing Solutions | Public Relations & Social Media Insight | Scoop.it

It's difficult keeping up with the rules of Google but these seven tips are tried and true.


There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them.


But with 12.8 billion monthly searches, Google search results are still very important for your business. Appearing ahead of your competitors gives you a better chance of attracting more traffic to your website.Here are seven ways to look down on your competitors on search results!

Jeff Domansky's insight:

@IanCleary shares valuable blogging advice.... 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media | TechCrunch

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times.


Before Twitter terraformed the landscape of news distribution, Williams’s first smash hit, Blogger, became the branded namesake for an upstart generation of amateur writers to challenge the established players.


Most importantly, Medium, his new platform for publishing mostly long-form content, has quickly garnered popularity — and infamy. In only a few months, its most popular contributions are making front-page headlines and snagging millions of views. In our Silicon Valley bubble, its contributors semi-regularly spark industry wide-conversations among the Internet elite....

Jeff Domansky's insight:

Good read for serious readers who like their content in long form. This is a must-read for every blogger, PR, marketing and content Marketing pro.

more...
Alexandra Bryant's curator insight, August 23, 2014 8:42 AM

11. This is an interesting article on how one of the largest social media players, Twitter is looking at how to develop its platform for the  future to be a leader in how we access media and the news.

Scooped by Jeff Domansky
Scoop.it!

Videolicious Turns Everyone into a Video Editing Pro | Social Media Today

Videolicious Turns Everyone into a Video Editing Pro | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Videolicious's automatic video editing solutions allow you to quickly and easily create your own high-quality sales, marketing and communications videos in real-time from your desktop, tablet or mobile device.


I saw first-hand that video can connect audiences to the emotion behind a story or product like no other medium. And yet, everyone from huge media brands to small businesses were not able to easily create enough of their own video to fully benefit from this power,” says Matt Singer, whose business background includes producing national public TV specials and selling hundreds of thousands of products through QVC.


“With that in mind, we created Videolicious to enable anyone to create sophisticated video productions automatically in seconds.”If you’re skilled at video editing, the video creation platform speeds the process for you. And if you’re new to video creation, it helps you add a layer of polish to your homemade movies. The app’s automatic video editing solutions allow you to quickly and easily create your own high-quality sales, marketing and communications videos in real-time from your desktop, tablet or mobile device....

Jeff Domansky's insight:

Another cool tool worth test driving.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Measure the PR Value of a Blog or Blogger

How to Measure the PR Value of a Blog or Blogger | Public Relations & Social Media Insight | Scoop.it

How to Measure the PR Value of a Blog or a blogger. 7 steps and 7 metrics to examine.


We were asked an interesting question recently about placements on blogs and their impact:


“How do you measure the PR value of a blog?”


Most of the time, PR firms and practitioners measure an outlet’s capabilities on behalf of a client in terms of audience, in terms of the number of eyeballs that you’re in front of. That’s not irrelevant: a blog that has 0 readers will deliver 0 new audience members to you, and thus having some audience members is a good place to start. Let’s look more carefully at how you might measure a blog’s potential impact on your PR program through the lens of how SHIFT measures PR.Recall that we measure PR in 7 broad categories or buckets......

Jeff Domansky's insight:

How does your blogging measure up? Seven steps and blog metrics that matter.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Most Important Skill for Long-term Blogging Success | Dukeo.com

The Most Important Skill for Long-term Blogging Success | Dukeo.com | Public Relations & Social Media Insight | Scoop.it

A successful blogger has many skills. Notice, though, that I used the word “successful”, and the title says “long-term blogging success.” 


I’m going to eliminate things like coding skills and graphics skills because they’re not necessary for your success. If you need them and you don’t have them you can hire someone who does.


And I’m going to eliminate things like writing skills and creativity because, while they’re helpful, the levels necessary for your success vary from audience to audience, and both can be trumped by your skill at engaging your audience.


So what does that leave? Conversation. The most important skill you can have for long-term blogging success is to be skilled at engaging in conversation. Easy, you say? Not so fast....hanging

Jeff Domansky's insight:

Ste Kerwer shares the secret of the most important blogging skill you need for success. And it's not what you may think.

more...
Meyrick D'Souza's curator insight, September 5, 2013 5:24 AM

anyone interested in blogging?

Aditya Patel's comment, September 16, 2013 5:05 AM
Choosing Right Platform is always gets high part in blogging success
check out this http://webtoptenz.com/top-ten-blogging-sites-on-web/
Rosemary Davey's curator insight, September 30, 2013 6:51 AM

Engagement and adding value are key to a reader coming back for more.

Scooped by Jeff Domansky
Scoop.it!

How to Ensure Your Future Blog Posts Are Popular | Social Media Examiner

How to Ensure Your Future Blog Posts Are Popular | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you struggling to come up with blog posts that attract the right type of visitors?Are you unsure where to turn for new article ideas?


In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.


Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog....

Jeff Domansky's insight:

4 great blogging tips: Here's how to find the best topics for your business blog, with a little research on your social networks.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Write with Style: Kurt Vonnegut’s 8 Keys to the Power of the Written Word

How to Write with Style: Kurt Vonnegut’s 8 Keys to the Power of the Written Word | Public Relations & Social Media Insight | Scoop.it

"The most damning revelation you can make about yourself is that you do not know what is interesting and what is not."

Kurt Vonnegut has given us some of the most timeless advice on the art and craft of writing — from his 8 rules for a great story to his insights on the shapes of stories to his formidable daily routine. But hardly anything examines the subject with a more potent blend of practical advice and heart than Vonnegut’s 1985 essay“How to Write with Style,” published in the wonderful anthology How to Use the Power of the Printed Word (UKpublic library).


Vonnegut begins with an admonition against the impersonal sterility of journalistic reporting — something particularly important amidst contemporary debates about how personal the writerly persona should be — and a meditation on the single most important element of style

Jeff Domansky's insight:

Inspiring advice for writers and bloggers from Kurt Vonnegut and shared by Maria Popova.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Five Steps to Multimedia Storytelling | Poynter's News University

Five Steps to Multimedia Storytelling | Poynter's News University | Public Relations & Social Media Insight | Scoop.it

Five Steps to Multimedia Storytelling Is a valuable, free course offered through Poynter News University.


TITLE:Five Steps to Multimedia StorytellingTYPE:Self-Directed Course

T

IME ESTIMATE:This course takes about one to two hours to complete.


ABOUT SELF-DIRECTED COURSES


In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.


Want to spread your wings beyond print reporting, but don’t know where to start? In this course, you’ll learn the basic steps of telling your story with multimedia. You’ll discover ways to map out your story before you head out to do your reporting. And you’ll learn when to use such tools as audio, video and graphics.


WHAT WILL I LEARN?

-  Upon completing this course, you will be able to:Identify the elements in a multimedia story.

-  Understand which stories are more suitable for multimedia

-  Sketch a concept for a story

-  Identify tools needed to gather content in the field...

Jeff Domansky's insight:

Great resource, free course and just one of a number valuable journalism resources available at Poynter's News University. They are also invaluable to writers, bloggers, PR and marketing programs are responsible for producing content. Highly recommended. 9/10

more...
Pamela Koefoed's curator insight, August 26, 2013 1:47 PM

This is a self directed course.

Scooped by Jeff Domansky
Scoop.it!

The Value Of Content To Commerce - Part 1

The Value Of Content To Commerce - Part 1 | Public Relations & Social Media Insight | Scoop.it

Getting your customers engaged across paid, owned and earned social media channels isn't difficult if you think and act like a network.


Remember, audience first...

Jeff Domansky's insight:

There is no question content can be valuable if you put the audience first.

more...
No comment yet.
Rescooped by Jeff Domansky from Formats, contenus et outils
Scoop.it!

Hi: Narrative mapping the world

Hi: Narrative mapping the world | Public Relations & Social Media Insight | Scoop.it

"Hi is a website that lets you attach a snippet of text and a photograph to a location. We call that a moment. Moments are grouped by location. You can then choose to return to that moment later and extend it — write 100 or 10,000 words about it. That collection — moments tied to location, some short, some extended — is a narrative mapping."

 


Via Marie-Sophie
Jeff Domansky's insight:

This is a really interesting social media tool and well worth exploring for all kinds of possibilities. What also really got my attention was how incredibly beautiful and effective the design and layout of Medium is. For storytelling and longer form journalism it's superb. 

more...
No comment yet.