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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Build Community on a Blog: 24 Must Read Articles from around the Web : @ProBlogger

How to Build Community on a Blog: 24 Must Read Articles from around the Web : @ProBlogger | Public Relations & Social Media Insight | Scoop.it

There is a lot of conversation around the topic of building a community around your blog. It is a fantastic technique, but it is actually an extremely complex issue. The ‘rules’ differ for each community. A business blog doesn’t have the same goals as a personal blogger. In this post, I curate my favourite resources on building a engaged and loyal blog community.

Jeff Domansky's insight:

 24 excellent blogging links for tips and inspiration....

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Blogs Still Rank Higher Than Twitter For Shaping Consumers’ Opinions | AllTwitter

Blogs Still Rank Higher Than Twitter For Shaping Consumers’ Opinions | AllTwitter | Public Relations & Social Media Insight | Scoop.it

... The great majority of brands’ online budgets are going towards gunning for those Facebook likes – and, to be fair, businesses’ hands are tied in that space, thanks to Facebook’s increased advertising pressure based on wonky algorithms.

 

But here’s the thing. The report also found that the resource consumers relied on most for shaping their opinions and making purchasing decisions was blogs. Consumers consider blogs to be trusted sources of information – more so than any social networking site, including Facebook....

Jeff Domansky's insight:

Research says... blogging matters... in marketing.

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Angela Watkins's comment, March 28, 2013 1:02 PM
Thanks for sharing this. I have been noticing that some of the books that I have reviewed lately do touch on "blogs."
Jeff Domansky's comment, March 28, 2013 1:11 PM
You're welcome Angela. Glad it's useful.
Angela Watkins's comment, March 28, 2013 1:17 PM
Just a confirmation ... you have to do more than analyze issues you have to act on them if they are legal. What better way to do this than by writing/blogging.... Thank you for all you share.
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How to Improve Your Social Media Marketing With Blogging | Social Media Examiner

How to Improve Your Social Media Marketing With Blogging | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Social media marketing: learn how to enhance your social media efforts using your business blog. Do you blog? Are you active on social media? Have you integrated your blogging with your social activities? Blogging can help you improve your social media marketing. In this post, you’ll discover four tips to enhance your social media efforts using your business blog.

Jeff Domansky's insight:

Done right, blogging can deliver marketing results.

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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)

Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3) | Public Relations & Social Media Insight | Scoop.it

Content - Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content ... Editor's note: The previous installment covered three content marketing mistakes: Your content doesn't have specific goals; your content doesn't have anything to sell; and your content didn't bother asking for the transaction. In this installment, the author lists and discusses four more content marketing mistakes.

 

4. Your content sounds like everyone else's Am I imagining it—or does it sometimes feel as if the same blogger writes for every blog? Word choice, metaphors, structure, cadence, they all sound the same! Don't be assimilated into the blogger Borg collective. Write with vulnerability, enough that it makes you nervous to hit the publish button....

Jeff Domansky's insight:

Fresh thinking about your blog, web and other content.

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Digital Influence: Blogs Beat Social Networks for Driving Purchases

Digital Influence: Blogs Beat Social Networks for Driving Purchases | Public Relations & Social Media Insight | Scoop.it

Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

 

Below, additional findings from the 2013 Digital Influence Report, based on surveys conducted among 1,200 consumers, 150 top brand marketers, and 6,000 digital influencers. When making decisions about what to buy, consumers rank blogs as the third most influential digital resource (31.1%), behind retail sites (56%) and brand sites (34%)....

Jeff Domansky's insight:

If you ever needed proof of the power and the ROI of blogging, here it is...

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Write a Thought-Leadership Corporate Blog in Just 5 Minutes a Week | Social Media Today

Write a Thought-Leadership Corporate Blog in Just 5 Minutes a Week | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Corporate blogging is not an either-or dilemma. There’s a way to have your cake and eat it too: you can write your own blog yet not have to spend hours or days on it...

 

... You’re a busy CEO wearing many hats and with not enough hours in the day. As the founder of a small business startup, you know that writing your own thought-leadership blog will bring fresh content, a leadership perspective, greater transparency and more customers to your door.

 

But, as with most decisions you make, you have to decide whether to write your own blog or to outsource it. Writing it yourself requires massive amounts of time – time that you can better spend working on your core talents to move the business forward. Outsourcing your blog to a ghost writer may result in loss of authenticity – how would your customers feel when they find out you don’t write your own blog?...

Jeff Domansky's insight:

Not sure if corporate blogging this way is workable but worth a try.

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Weaving Storytelling Effectively Into All Marketing Touch Points

Weaving Storytelling Effectively Into All Marketing Touch Points | Public Relations & Social Media Insight | Scoop.it

Storytelling is absolutely essential whether it be traditional paid media, owned media like social networks and blogs, or earned media where someone else is telling your story. It’s critical to connect your story of how you solve the customer’s problems at each step of their journey.

 

The key in storytelling though is to recognize that people are going to enter your story at different chapters and pages along their journey. It’s Their Story, Not Yours

 

So as you think of telling your story you must visualize it through their eyes. You should ask, where is the customer in the buying cycle, where are they in the learning cycle, and how does it relate to their job’s role as it relates to that stage of the process? That way the story is relevant to their needs, their issues, their requirements....

Jeff Domansky's insight:

Steve Farnsworth shares tips on combining storytelling and marketing...

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How To Measure the Success of a Blog

How To Measure the Success of a Blog | Public Relations & Social Media Insight | Scoop.it

I often wonder about how to measure the success of this blog. While there are many tools to measure page views and visitors, the absolute number of readers is probably the worst measure because it's a false idol. Feedburner subscribers, retweets, time on site aren't much better because they don't measure the true performance of a blog - what fraction of a target audience the blog reaches.

 

In order for content marketing and blogs to be effective, the writing must have a target audience in mind. By focusing on that audience, bloggers build a brand in a scalable and cost-effective way. So engaging the very highest fractions of that audience possible is the best metric of success.

 

For example, this blog targets startup founders, managers and employees. I journal my education and thoughts in the hopes that others benefit from these learnings. In exchange, I'm trying to build recognition within the startup ecosystem. Each morning, I'd like to log into an analytics dashboard that showed me the fraction of entrepreneurs and startup employees I reached the day before. And ideally, which content resonated and why. Alas, there is no such tool....

Jeff Domansky's insight:

Valuable thoughts on blog measurement...

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Alison D. Gilbert's curator insight, March 14, 2013 6:31 AM

Blogs are the newspapers of the present.

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How My Old Blog Post Got Half a Million Pinterest Views [Case Study] | @ProBlogger

How My Old Blog Post Got Half a Million Pinterest Views [Case Study] |  @ProBlogger | Public Relations & Social Media Insight | Scoop.it

 ... Now this wildly pinned post from ecokaren—which received over 490,000 pageviews and was pinned more than 129,000 times—is about … how to wash a washing machine.

 

Woah, did you read that right? 129,000 pins and 490,000 pageviews? Yup. You read that correctly.

 

And the post is about washing a washing machine? Yup. Again, you read that correctly.

 

I was shocked too when this old post started receiving crazy traffic without my trying, never mind that it was from a newly un-shrinkwrapped social media site called Pinterest. One person’s pin of the post was repinned over 1400 times and has more than 300 likes. I should buy her a drink! Or maybe send her my homemade laundry detergent....

Jeff Domansky's insight:

Impressive Pinterest case study and valuable reading for PR, marketing and content pros.

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Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not | Heidi Cohen

Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.

 

These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process.


The University of Massachusetts Dartmouth research, entitled "2012 Inc 500 Social Media Settles In" reveals that Inc 500 companies continue to blog at greater rates than their Fortune 500 peers. In 2012, 44% of the Inc 500 had a corporate blog, an increase of 7% from 2011. By contrast, 28% of the Fortune 500 had a blog in 2012. While this is an increase of 5% from 2011, the Fortune 500’s blogging rate still lags that of the Inc 500....

Jeff Domansky's insight:

Agile companies seem to "get" social media and the power of business blogging...

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Enough Free Content | InstigatorBlog

Enough Free Content | InstigatorBlog | Public Relations & Social Media Insight | Scoop.it

...People produce free content (published books included) to get people to buy other things from them or build a platform for themselves. That’s the crux of content marketing. Attract people with free content, monetize them in another way.

 

That’s what most magazines, newspapers and other content publishers do as well (online or in print). They produce content in the hopes of building a massive, loyal audience and then they monetize in other ways. Usually it’s advertising, which basically means they sell the hell out of their audience.

 

The audience is the product.


Advertising makes the Internet go-round, but I think enough is enough. Content publishers shouldn’t create content in order to sell the audience. They should create content to sell content.

 

The content should be the product....

Jeff Domansky's insight:

A cry in the wind regarding free content...

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Blog readership demographics – investigating the world's top blogs | Pingdom

Blog readership demographics – investigating the world's top blogs | Pingdom | Public Relations & Social Media Insight | Scoop.it

SUMMARY: Interesting! The typical reader of the world's top blogs is 38 years old, according to a new @Pingdom study

 

We studied the blog readership demographics of the top 80 blogs in the world..

 

The number of blogs in the world today is huge. Tumblr and WordPress alone have over 157 million blogs. But who reads them all? Following a similar report from last year we now have new and interesting facts that can tell you who reads the world’s top blogs.

 

One thing that took us by surprise was that the average reader of the top blogs is older than we thought. Read on to find all the statistics, some massive charts, and interesting conclusions....

Jeff Domansky's insight:

Lots of surprises from this valuable blogging research study.

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How I significantly increased my blog traffic | LeadersWest

How I significantly increased my blog traffic | LeadersWest | Public Relations & Social Media Insight | Scoop.it

Interested in finding out how I increased my blog traffic by over 700%?  It took hard work and I can show you how too.  Very importantly this gain was not due to traffic spikes, but a steady, sustainable rise.  There are a number of techniques that you can use to consistently raise the number of unique visitors to your site. 

 

From November 2012 through January 2013 I increased my blog traffic by over 700%....

Jeff Domansky's insight:

Five solid blogging tips from Peter Trapasso.

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The Impact of Blogging and Online Influencers | Business 2 Community

The Impact of Blogging and Online Influencers | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

... [Jeff] Bullas explains, “Blogs are one of the top online services to influence a purchase. When making overall purchase decisions, consumers rank blogs third behind retail and brand sites. Despite this influencing power brands are spending very little on blogging advertising and marketing initiatives with bloggers.”

 

Nearly all influencers blog “If you want to be an influencer you need to blog,” writes Bullas. “Influencers have realized that to have their voice heard on a social web, they need to have a blog. The power of the reach and velocity of online publishing supercharged by social media cannot be underestimated.” According to Bullas, 86% of influencers currently blog, and a third of all influencers said they have been blogging for five or more years.”...

Jeff Domansky's insight:

Want influence? Blog. Want to reach influencers? Reach out to bloggers.

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Download: Optimize Templates for Keyword Glossary & Editorial Plan | TopRank

Download: Optimize Templates for Keyword Glossary & Editorial Plan | TopRank | Public Relations & Social Media Insight | Scoop.it

...After you’ve thoroughly researched keywords that customers are searching for and organized them into the glossary template above, the next step is to form an editorial plan. Managing content creation schedules will help you stay on topic and consistent with content creation. The template below considers everything from topic to keywords to customer segment to position in the buying cycle for every blog post, article or video. I really shouldn’t be giving this one away, but you know what? I know these kinds of basic spreadsheets can be really helpful to DIY marketers.  If you think these are just a little useful, you’ll find Optimize a LOT useful....

Jeff Domansky's insight:

Great example of a content marketing editorial schedule from Lee Odden.

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Roger Highfield on science writing: 'Grab them with your first sentence'

Roger Highfield on science writing: 'Grab them with your first sentence' | Public Relations & Social Media Insight | Scoop.it

What makes a good science story? There's no one-size-fits-all rule, since stories come in many flavours, shapes, colours and sizes. There are Eureka moments, disasters, personal battles, amazing discoveries, baffling mysteries, power struggles, quirky findings, weird insights, you name it.

 

Here's one way you can tell: if you find yourself excitedly recounting a story to a friend who cares not one jot for science, and they don't reach for their beer in despair, or start twiddling with their mobile phone, you're in business.

 

What do you need to know to write well about science? Whatever the subject, angle, tone, length or style, your story has to tickle the fancy of your readers and maintain their interest to the very last word. The aim is not to impress a professor with your knowledge, amaze your mum or to get something off your chest. Think hard about your intended audience. They may be ignorant but they are rarely stupid. They have all kinds of interests and preoccupations and, when it comes to getting their attention, these are the best places to start. Remember that they always have better things to do with their time. If you don't grab them with your first sentence, you might as well give up...

Jeff Domansky's insight:

Great advice for every writer and blogger...

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29 Tools to Enhance Your Business Blog | Social Media Examiner

29 Tools to Enhance Your Business Blog | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you looking for cool blogging tools to enhance your business blog? The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals.

 

To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered. Here are the latest blogging tools adopted by these social media pros....

Jeff Domansky's insight:

Lots of great advice on social media tools and how to up your blogging efficiency here.

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The Psychology and Future of Blogging

The Psychology and Future of Blogging | Public Relations & Social Media Insight | Scoop.it

Blogging is getting more and more popular and this trend is expected to continue in the years ahead, with expected regular blog readers of over 60% of the Internet population in the U.S. by 2014.

 

Experts predict in time blogs will become indistinguishable from the other channels which means they’ll be accepted as an inseparable part of the online media. But, have you stopped to think why do people actually blog; what makes them want to blog; is there some psychological basis behind blogging? All bloggers have a purpose for their voice to be heard, but it is in their psychology why they’ve chosen that purpose, or that particular voice. Here’s some blogging on the brain…

Jeff Domansky's insight:

Inside mindful blogging...

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With Google Reader Finishing Up, Where Do We Go From Here?

With Google Reader Finishing Up, Where Do We Go From Here? | Public Relations & Social Media Insight | Scoop.it

The news that Google will be retiring its Reader service has been met with criticism by many circles. A dedicated fan base has been left out in the cold and have been given three months to now look for an alternative service.

 

... Before you start looking, you should first download your Google Reader data from Takeout. By following the link here, you can download all your data on a handy xml file. Google says that it should be easily transferable to alternative services, but that really depends on whether said services are allowing users to do this. Some like Feedly already do, but other services will quickly follow suit. Even if you don’t use the file straight away, it’s handy to have for future reference....

Jeff Domansky's insight:

This is very smart advice if you're a Google Reader user. I recommend you follow this advice if you want to preserve your RSS data.

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10 Insights on Influence Online: New Research | Jeffbullas's Blog

10 Insights on Influence Online: New Research | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing.

 

A decade later the internet landscape is unrecognizable. We are all still learning of what works and what doesn’t.

 

A recent report on “Digital Influence” by Technorati Media provides some insights into the fast evolving landscape that provides some metrics on the digital landscape. It was created from information gleaned from over 6,000 influencers, 1,200 consumers and 150 top brand marketers. Technorati Media has a reach of of approximately 130 million US unique visitors per month ad has published reports in the past on the state of the blogsosphere....

Jeff Domansky's insight:

A good collection of blogging data and insight on blogging.

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30 Must Read Blogs For Entrepreneurs Running a Startup

30 Must Read Blogs For Entrepreneurs Running a Startup | Public Relations & Social Media Insight | Scoop.it

30 must read blogs for entrepreneurs to help you improve your business today. Each blog is reviewed and includes a link to a great introduction post...

Jeff Domansky's insight:

This list covers most of the popular social media/business blogs to follow.

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Why B2B Blogging is Still the Right Thing to Do | Business 2 Community

Why B2B Blogging is Still the Right Thing to Do | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Telling your company’s story is important in social media marketing. Your website and your blog are the primary platforms for doing so. You have complete control of the message and the shape of the story.

 

If you want people to see the real story, you are the best person to tell the story truthfully. For these seven primary reasons, we are committed to the importance of blogging. A blog is an ideal format for a “think piece” – a post in which you can share your thoughts and ideas with your audience without limitations on the number of characters you use and without risking loss of ownership of your ideas....

Jeff Domansky's insight:

Bloggers? Start your engines...

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Removing The Date From Your Posts Is A Terrible Idea | The Future Buzz

Removing The Date From Your Posts Is A Terrible Idea | The Future Buzz | Public Relations & Social Media Insight | Scoop.it
There is a strange trend I've noticed recently: some authors and media removing the dates from their posts. As an active participant on the social web since the 90s, this not only bothers me, it is two-steps backwards.

 

Date is an important piece of meta information associated with any digital content. Knowing when something was published provides that all too critical context of time. This really matters: I personally will not link to stories without knowing when that idea was originally shared because I don’t know how to frame my own analysis of it. I chatted with some friends who have been blogging in other industries (not marketing) for nearly a decade and they feel the same....

Jeff Domansky's insight:

Totally agree! Context counts. It's critical for transparency, accuracy, curation and context.

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Business Blog Post Ideas and Planning | Soshable

Business Blog Post Ideas and Planning | Soshable | Public Relations & Social Media Insight | Scoop.it

In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a business blog, you have the freedom to pull from the ultimate content resource – the internet.

What most perceive as writer’s block in the world of business blogging is actually the brain’s way of saying that you don’t want to write at this moment. Get over it.

 

With that all out of the way, it’s time to look at some different types of blog posts that can be categorized into a proper plan. This plan can be an editorial calendar, a series of reminders in Outlook, or a notepad on your desk where you jot down your ideas. We’ll get into planning in a moment, but first let’s look at some of the ideas themselves.,,,

Jeff Domansky's insight:

A little blogging inspiration from JD Rucker.

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These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click | Forbes

These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click | Forbes | Public Relations & Social Media Insight | Scoop.it
You'll never believe Peter Koechley's OUTRAGEOUS headline writing tips.
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Does this line break look weird? Should I use a question mark? An exclamation point?
For Upworthy, it’s more akin to a science — and not one of those mushy sciences like anthropology or psychology, either. We’re talking straight-up particle physics.
For every article they publish, its writers come up with 25 headline options. They then A/B test the four most promising before settling on a winner. 

The result: In just 11 months, with a smallish staff and not much original content, Upworthy has built a sizable audience (8.7 million monthly unique visitors as of last November) for its socially progressive message, plus a Facebook following of more than 1 million fans....

Jeff Domansky's insight:

Forget page view journalism. Learn how Upworthy applies science to the art of headline writing. Five headline tips that will have your content rocking and rolling.

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