Yahoo had already been around for about four years when Google launched in 1998. At the time, Yahoo was the one to beat.
Google beat Yahoo and everyone else in its path. In fact, Google is now the most used search engine on the web and owns at least 67 percent of search traffic.
Over time, Google faced competition, if you can call it that, from Yahoo and Microsoft (which later became Bing), and that was mostly a battle for PPC dollars. Now, Google faces inspired competition from Amazon and Facebook. Neither is trying to simply copy Google. The battle is much bigger than that.
Here’s why Amazon and Facebook are about to make things more interesting....