Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Amazon and Facebook Are Gaining on Google | SEJ

Why Amazon and Facebook Are Gaining on Google | SEJ | Public Relations & Social Media Insight | Scoop.it

Yahoo had already been around for about four years when Google launched in 1998. At the time, Yahoo was the one to beat.


Google beat Yahoo and everyone else in its path. In fact, Google is now the most used search engine on the web and owns at least 67 percent of search traffic.


Over time, Google faced competition, if you can call it that, from Yahoo and Microsoft (which later became Bing), and that was mostly a battle for PPC dollars. Now, Google faces inspired competition from Amazon and Facebook. Neither is trying to simply copy Google. The battle is much bigger than that.


Here’s why Amazon and Facebook are about to make things more interesting....

Jeff Domansky's insight:

OK seriously, if you're researching for "quality" results and insight for writing and blogging will you really find what you need on Amazon or Facebook? Not! You might find marketing or data for other uses though.

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Laura Brown's comment, December 2, 2014 9:38 AM
You might find better searching on DuckDuckGo. Don't know why they picked a name like a nursery rhyme but they give better, tighter, search results than Google. Which is ironic because that is how Google beat out Yahoo all those years ago. Now Google is the one with a lot of garbage in their search. Sadly, Yahoo has still not cleaned up and pretty much packed it in as far as being a search engine.
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Nielsen global share community report may 2014

Nielsen global share community report may 2014 | Public Relations & Social Media Insight | Scoop.it

Welcome to the share economy, also known as collaborative consumption and peer-to-peer rental arrangements, where people around the world leverage unused capacity of things they already own or services they can provide by leveraging them for a profit. A down economy, coupled with the ease-of-use and reliability of the Internet, has given rise to a network of part-time entrepreneurs turning personal assets into income....

Jeff Domansky's insight:

Nielsen research study provides fascinating insight into the new global trend called collaborative consumption.

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Sofiane Doyon-D'Amour's curator insight, December 1, 2014 11:53 PM

#new #media #new #economy #sharing #profit 

Chuck Taylor's curator insight, December 2, 2014 10:31 AM

Interesting concept

BackOffice Thinking's curator insight, December 2, 2014 10:42 AM

Interesting study.  Nielsen finds that people are willing to share/rent their underutilized physical assets for a profit.  I wonder if nonprofits can take advantage of this trend?

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Social Media Frontiers: YouTubers Asked To Label Paid-For Videos

Social Media Frontiers: YouTubers Asked To Label Paid-For Videos | Public Relations & Social Media Insight | Scoop.it

It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez UK, who own Oreos.


It was only after BBC Newsround launched an investigation that they realised these Vloggers had been paid to say good things about Oreos, not having made it clear in the title and description of their video. The BBC journalist complained to the Advertisement Standards Authority (ASA) and they listened.


While some of the videos do 'thank Oreos for making this video possible' or state in the description that it is an 'advertisement', the ASA did not think they they had made it clear enough, and suggested the famous YouTubers were misleading their audience....

Jeff Domansky's insight:

Important UK development for YouTube marketing programs to note. Stay tuned in the US and elsewhere.

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Pinning to Perfection: 3 Ways to Leverage Pinterest Marketing this Holiday Season

Pinning to Perfection: 3 Ways to Leverage Pinterest Marketing this Holiday Season | Public Relations & Social Media Insight | Scoop.it
In fact, there are currently more than 604 million holiday-related pins on Pinterest, as well as 244 million gift-related pins, according to the company's business blog. Plus, there are more than 65 million people following boards with holiday or gift pins.

With holiday pinning so popular, it's the perfect time of year to take your Pinterest game to the next level. Not sure how to take advantage of the network? Don't worry; Pinterest has some helpful hints to get you pinning up a storm.
Jeff Domansky's insight:

During the holidays, Pinterest is a powerful marketing tool.

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Sarah Woloson's curator insight, December 8, 2014 10:39 PM

The best piece of advice in this article is to remember to refresh older boards. I don't follow a lot of boards, but I use Pinterest daily because the boards I do follow are updated so frequently. I never run out of ideas for the holidays and searching keywords like "holiday" and "sequins" makes my search easier so don't forget to add hashtags! Pinterest is, essentially, one giant compilation of wish lists so you're already a step ahead of other brands.

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How To Create Infographics Using PowerPoint | PowerPoint Presentation

How To Create Infographics Using PowerPoint | PowerPoint Presentation | Public Relations & Social Media Insight | Scoop.it

Aside from being time-saving, using PowerPoint for infographics is easy. To start with, you can create infographics using hundreds of readily available PowerPoint templates and infographic templates from our website. All you have to do is look for a template that best matches your theme, subject, topic or idea and you can easily work around that template. For more specific needs, you can read on and follow the instructions on how to create infographics using PowerPoint....

Jeff Domansky's insight:

This is a smart little tutorial on infographics created from PowerPoint.

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CTD Institute's curator insight, December 1, 2014 11:34 AM

reliable tool available to anyone with a computer.

John O'Connor's curator insight, December 2, 2014 2:41 AM

Haven't tried it yet but worth a go...

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Instagram users turn flash into cash, as companies eye new advertising market

Instagram users turn flash into cash, as companies eye new advertising market | Public Relations & Social Media Insight | Scoop.it

Seen through the filter of Instagram, the world is a beautiful place: high-contrast blue skies; sepia-tinted sunsets; exquisite plates of food and raindrops sliding down windows in perfect formation. It may be a manipulated perspective on life, but 200 million people across the world now use the photo app, sharing 60m pictures a day. Yet for some users, Instagram is generating more than appreciative likes and comments as they document their lives, travels and eating habits on their smartphones.

From Nike to the Namibian tourist board, brands and organisations are turning to the most followed users in the pursuit of a broader and younger audience – and are paying handsomely for their services.

Cue the rise of the Instagram professionals, users who began using the app for fun but are now earning six-figure salaries and being flown around the world to take photos to share with their thousands, sometimes hundreds of thousands, of followers....

Jeff Domansky's insight:

The big bucks have arrived and Instagram and some smart content pros are capitalizing.

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5 Top Uses for the New Advanced Search on Twitter - PeerIndex

5 Top Uses for the New Advanced Search on Twitter - PeerIndex | Public Relations & Social Media Insight | Scoop.it
The hotly anticipated new Advanced Search was rolled out by Twitter recently. It lets users more easily search every single one of the roughly half a trillion tweets that have been sent since the microblogging site began in 2006.

The main features of the new advanced search on Twitter are:

  • Words – Clarify the exact words or phrases you want (or don’t want) to search for in any specific language.
  • People – Look for tweets to, by or about any specific user.
  • Places – Narrow your search by location to find nearby tweets
  • Dates – Find historical tweets or tweets by defining the dates you want to search between....
Jeff Domansky's insight:

Nick Taylor has quick overview of Twitter's new advanced search features. Useful reading. 9/10

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Facebook Marketing is Changing—Here’s What Small Businesses Can Do

Facebook Marketing is Changing—Here’s What Small Businesses Can Do | Public Relations & Social Media Insight | Scoop.it

In 2015, Facebook is changing the way the News Feed works for its users. These changes will specifically affect brands and the way they conduct Facebook marketing campaigns through their Facebook Pages. These changes can affect your company’s social media marketing plan, so to help your business adjust, we have outlined some common questions and their solutions. It’s time to prepare for the Facebook changes in 2015 and develop a Facebook marketing plan to expand your reach....

Jeff Domansky's insight:

Facebook announced changes to how business’ posts will appear on News Feeds in 2015. To adjust to these changes, here are some Facebook marketing tips. Smarter marketing ahead.

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Juliette Alice Duval's curator insight, December 1, 2014 10:31 AM

Cet article consacré aux outils Facebook pour les PME, illustre bien le cadre :"Proposition de valeur" de la matrice 

La proposition de valeur représente les combinaisons de produits-services qui créent de la valeur pour chaque segment de clientèle (Nouveauté, performance, personnalisation, design, statut, prix, réduction des coûts). 



Audrey-Anne Coulombe's curator insight, December 2, 2014 1:46 PM

Facebook changera d'ici à 2015 ! Les utilisateurs se plaignaient de recevoir trop de contenu promotionnel et pas assez de contenu qui les intéressait vraiment ! Les entreprises devront réajuster leurs stratégies de communications en ce qui a trait à Facebook.

Kenneth OE Sundin's curator insight, December 3, 2014 3:34 AM

Using Facebook to meet new customers? Here is a tip on how to stay in the market.