Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Manufacture Desire

How to Manufacture Desire | Public Relations & Social Media Insight | Scoop.it

Type the name of almost any successful consumer Web company into your search bar and add the word “addict” after it.


Go ahead, I’ll wait.


Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these websites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web?...

Jeff Domansky's insight:

Hooked is an intriguing look at how social media has changed advertising and marketing. It explores how demand can be built, manipulated and managed on the Internet. Recommended reading for wordsmiths, bloggers, marketers, PR and content marketing pros. 10/10

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Blogger's Guide to Content Distribution Channels | Pushing Social

Blogger's Guide to Content Distribution Channels | Pushing Social | Public Relations & Social Media Insight | Scoop.it

For startups, distribution channels are where they find new users for products and services. You are familiar with “The Big Three” distribution channels: Facebook, LinkedIn, and Twitter.


The problem is that the Big Three are charging for access to your potential audience which disqualifies most businesses from using them. 


This means your post is reaching a sliver of your targeted audience. There are a few more interesting tactics to maximize your reach on Facebook for example.  But it’s time for you to look for new places to distribute your content....

Jeff Domansky's insight:

Smart ideas about using new social media channels for free content marketing distribution.

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BILL ROSS's curator insight, October 30, 2014 12:17 PM

You have to see this awesome video and see how this completely FREE system  will work for you like it did for me.

 

http://www.foryoursuccessonline101.com/

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3 Key Hashtag Strategies: How to Market Your Business and Content

3 Key Hashtag Strategies: How to Market Your Business and Content | Public Relations & Social Media Insight | Scoop.it

Do you use hashtags? Do you know how to use them strategically?


Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook (ok, there are still problems with Facebook hashtags).


As a marketer, you can’t ignore them. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more.


In this article, I’ll give you three core hashtag strategies, for any social site. I’ll also include a brief intro to #hashtags, for you newbies!...

Jeff Domansky's insight:

Hashtag heaven and a blueprint to help you get better content marketing results.

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How To Make Friends And Influence The Influencers Using Social Media - SocialBro

How To Make Friends And Influence The Influencers Using Social Media - SocialBro | Public Relations & Social Media Insight | Scoop.it

With 74% of customers using social media to inform their purchasing decisions, getting trusted people with the right audiences to positively gush about your brand can bring you a real competitive advantage.


Gettting the public approval of influencers can increase your leads, improve brand awareness, and skyrocket your credibility. But none of that happens if you can’t get those influencers talking about your brand and its products. Here’s how you can influence the influencers using only their trusty social media profiles...

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Marco Favero's curator insight, October 30, 2014 4:37 AM

aggiungi la tua intuizione ...

dave@zudepr's curator insight, October 30, 2014 10:52 AM

You should sign up to socialbro's newsletter too. Daily insights to your email inbox are v good (an no, I'm not on commission:O).

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How to Run a Successful Instagram Contest

How to Run a Successful Instagram Contest | Public Relations & Social Media Insight | Scoop.it

Instagram part of your social media marketing?


Do you want to run contests on Instagram?


Adding Instagram contests to your social media mix can quickly expand your reach.


In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business...

Jeff Domansky's insight:

Basic tips for better Instagram contests.

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Milva Sadek's curator insight, October 30, 2014 5:59 AM

Planning contests isn't a joke

momblogger's curator insight, October 30, 2014 11:14 AM

It’s not difficult to create an Instagram contest. However, if you want one that meets or exceeds expectations, you must include proper planning, smart execution and follow-up. Follow these tips to create a remarkable Instagram contest.

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15 Questions You Must Answer when Creating a B2B Content Marketing Plan

15 Questions You Must Answer when Creating a B2B Content Marketing Plan | Public Relations & Social Media Insight | Scoop.it
I decided to share the 15 questions we find are critical for any organization going into any content marketing campaign. And if your company is in the process of embracing content marketing, and you haven’t yet answered each of these questions, I’d strongly urge you to answer them before moving forward. Here goes,...
Jeff Domansky's insight:
Is your B2B company looking to come up with an effective content marketing plan? If so, this article shows the 15 questions you must answer.
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Guru Cancer Center's curator insight, October 29, 2014 6:01 AM

What is  #surgicaloncology and it's procedures and when it is used in cancer  treatments?For more details  visit the link,http://goo.gl/vUjHwy

dave@zudepr's curator insight, October 29, 2014 6:39 AM

Worth a read.

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How to Use Transparency to Transform Your Design

How to Use Transparency to Transform Your Design | Public Relations & Social Media Insight | Scoop.it

A gentle application of transparency to your images is a clever way to create beautiful designs. Whether applied to a photograph used as a background or to shape and text to form a layered effect, this tool is a powerful and popular part of the web and print design process....

Jeff Domansky's insight:

Canva shares some cool design tips, perfect for bloggers.

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Marco Favero's curator insight, October 29, 2014 3:35 AM

aggiungi la tua intuizione ...

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Best Free SEO Tools | Social MediaExplore Today

Best Free SEO Tools | Social MediaExplore Today | Public Relations & Social Media Insight | Scoop.it

Having the right tools makes the job much easier, don’t you think? Luckily, there are plenty of completely free SEO tools that you can use to help you out in improving your SEO strategy. Here are some of the best free SEO tools available:

Jeff Domansky's insight:

Cool tools for better SEO results.

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sptechrao's curator insight, October 29, 2014 2:22 AM

Spraotechnologies.com provides SAP ABAP training with best faculties on real time projects. Sp Rao Technologies is a Best SAP ABAP Faculty in Hyderabad which offers SAP Courses, Certification and placements. We give the best among the SAP ABAP Institutes in Hyderabad.

High-End Seo's curator insight, November 2, 2014 4:23 PM

always eager to help

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New Blogger Outreach Research Reveals Insights for Marketers

New Blogger Outreach Research Reveals Insights for Marketers | Public Relations & Social Media Insight | Scoop.it

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers....

Jeff Domansky's insight:

Econsultancy recently surveyed over 250 of the UK’s top bloggers about blogger outreach. Here's what bloggers want when working with brands and agencies.

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Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web

Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web | Public Relations & Social Media Insight | Scoop.it
Year over year, Facebook’s influence grew 115 percent and Pinterest 50 percent, while Twitter decreased 24 percent. Despite having the most established user base, Facebook continues to drive more traffic due to a general increase in social media traffic referrals – people rely less on search engines and other sources to get the news they care about now....
Jeff Domansky's insight:
Facebook still leads social media traffic but pinterest is coming up fast.
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Dean Ryan G. Martin's curator insight, October 28, 2014 10:19 AM

I seem to understand why Pinterest gets more traffic than Twitter. Pinterest focuses on visual contents with descriptions + attached links whereas Twitter focuses on texts and hashtags. Most users will tweet without attaching photos and links. 

Michele McGraw's curator insight, October 30, 2014 12:20 PM

I see more traffic from Pinterest than Facebook, but then I don't put much effort into Facebook because I like Pinterest much better.

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Retailers use smartphones technology to upgrade shopping

Retailers use smartphones technology to upgrade shopping | Public Relations & Social Media Insight | Scoop.it

A recent survey by consulting firm Accenture found 63 percent of consumers plan to use a laptop or home computer to make purchases or research items this holiday season, up 16 percentage points from last year.


The smartphone, in particular, is gaining ground. As of August, 174 million people in the U.S. owned one — 72 percent of the mobile market, according to Reston, Va., digital tracking firm comScore. Branding Brand’s research found that mobile devices generated more than half of online retail visits that month, up from 4 percent in 2010.


The digital world generates data even better than sales, so there’s plenty of information on how Americans are using their tech tools.


Accenture’s survey found 24 percent of consumers plan to use a smartphone while shopping, up from 18 percent last year. Almost half of those surveyed are already using or at least would be willing to try services like ApplePay and PayPal that let them use their mobile phone to pay at checkout....

Jeff Domansky's insight:

Attention smartphone shoppers! Mobile is having a big impact on shopping and retailers are responding.

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Pierre Schiavon's curator insight, October 28, 2014 12:20 PM

Smartphones technologies are the future !!

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75 Powerful Ways to Get More Twitter Followers

75 Powerful Ways to Get More Twitter Followers | Public Relations & Social Media Insight | Scoop.it

This article covers strategies you can apply to grow your Twitter network both online and off.


These powerful tips for building a strong Twitter brand can attract literally tens of thousands of followers!


If you want more followers for your Twitter account leave a comment with your Twitter username and let us know your favorite tip for getting more Twitter followers....

Jeff Domansky's insight:

Check out this article to discover 75 powerful tips that will explain how you can get more Twitter followers and easily grow a bigger Twitter network!

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