Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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20 Tools for Creating and Delivering Amazing Presentations

20 Tools for Creating and Delivering Amazing Presentations | Public Relations & Social Media Insight | Scoop.it
If you're in business, you need to know how to create captivating presentations. Whether you're trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won't put people to sleep.


The best (and easiest) way to do that? Use the right tools to create and deliver your presentation. 

If you're not sure which tools to use, look no further than this blog post. We’ve compiled our list of the top presentation tools for sales and marketing professionals. They’re listed below, in no particular order. 

Jeff Domansky's insight:

Lots of useful tools for better presentations.

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How Much of Your Blog Post Do People Actually See?

How Much of Your Blog Post Do People Actually See? | Public Relations & Social Media Insight | Scoop.it

...How to Write Ridiculously Persuasive Landing Pages is one of our best performing blog posts this year. (And it was published this month!)


Once again, popularity is no indication of user engagement. In fact, because this was a longer post, fewer people made it to the bottom than our previous example. This makes the slide-in CTA even more important, as if we’re not capitalizing on our best performing content, our strategy would have major holes in it....

Jeff Domansky's insight:

Ever wonder how much of your blog posts your readers actually see? Check out this data to learn more. Great social marketing and optimization case studies. Highly recommended 9/10

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I Used HubSpot For 11 Months & This Is All That Happened

I Used HubSpot For 11 Months & This Is All That Happened | Public Relations & Social Media Insight | Scoop.it

... It’s so easy to forget where we were 11 months ago as a company. Inbound marketing with HubSpot has completely transformed the way we do business and how we create new customer relationships.


In fact, this exercise of reporting has been good for me, because I quickly forget how things used to be. The results, reports, and data are awfully compelling....

Jeff Domansky's insight:

Here is one small agency's social media success story: "It's been almost a year since we kicked off our HubSpot experiment, and it's been a wild ride! Here's what we've learned over the past 11 months."

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Complete Guide to YouTube Content Marketing

Complete Guide to YouTube Content Marketing | Public Relations & Social Media Insight | Scoop.it

Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety .


There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube.


In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it.


Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche....

Jeff Domansky's insight:

This is an excellent blueprint to content marketing on YouTube. Great tips and tactics especially if you're just starting to explore video marketing.

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How Content Accelerate Sales Pipelines

How Content Accelerate Sales Pipelines | Public Relations & Social Media Insight | Scoop.it
Can content really accelerate sales pipeline? Yes! With the optimal end-to-end content marketing strategy it can. Here's some ideas on how this works.

Via Guillaume Decugis
Jeff Domansky's insight:

I'm a believer! Content matters hugely.

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Guillaume Decugis's curator insight, October 31, 2014 12:55 PM

Selling has changed. For the above reason but also because the internet made it possible for prospects to know a lot before making their buying decision. This is especially true in B2B markets where up to 90% of the decision might be made before a sales person is contacted


What content have you published to answer your prospects questions along the way?

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Why Brands Should Stop Idolizing Oreo's Social Media Strategy

Why Brands Should Stop Idolizing Oreo's Social Media Strategy | Public Relations & Social Media Insight | Scoop.it

It is quirky and fun in a way that most of us have come to expect from Oreo’s ever since the brand’s award winning Daily Twist campaign more than a year ago which featured a relevant daily image of Oreo’s in fun situations and inspired brand envy from marketers around the world for their perfectly timed “Dunk In The Dark” tweet from the 2013 Super Bowl.Yet for all the kudos that the brand gets for its social media efforts – there is one thing that seems certain about the #OreoLab campaign … you won’t find any sign of its existence a month or two from now....

Jeff Domansky's insight:

Rohit Bhargava offers a thoughtful counterpoint to Oreo's quirky, sometimes successful social media campaigns. Good read. 9/10

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Amanda Wall's curator insight, November 1, 2014 9:11 PM

This article is a good example of why it is important to strategically plan social media campaigns. Using Oreo as an example this article goes on to example what worked and what didn't work with their campaigns. Oreo is an award winning brand just for their advertising alone, however, according to this article once they start a campaign the don't finish it. 

 

Example from article:

"Last year the brand spent millions to launch the “Cookie vs. Creme” campaign pitting consumers who loved the cookie part of Oreo’s against those who love the creme. Today, the URL is inactive and the only trace of that campaign is an occasional YouTube video."


A campaign that could have been extremely successful if followed through properly. It is important to the world of PR to look at what worked and what didn't work, so you can grow and create successful future campaigns. 

Dean Ryan G. Martin's curator insight, November 2, 2014 5:26 AM

Yes. Oreo is an impulse buy; therefore; their social media campaign isn't for every one.

Gonzalo Moreno's curator insight, November 2, 2014 12:33 PM

Aprende a cuidar tu marca... Porque lo que es GENIAL para unos no es NI MEDIO BUENO para otros.

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Instagram Slang: A Guide to Becoming an Instagram Lingo NINJA

Instagram Slang: A Guide to Becoming an Instagram Lingo NINJA | Public Relations & Social Media Insight | Scoop.it

Using hashtags, acronyms & the right slang is a great way to get more Likes and followers on Instagram.


Terms like #TBT, #WCW & #MCM can be confusing at first. I was lost when I first started using Instagram!


I always wished I’d had a handy guide to explain all the lingo.


That’s why I wrote this article — because speaking the Instagram slang is such an easy way to get more followers. So here are definitions for 32 of the most common Instagram terms....

Jeff Domansky's insight:

Confused by Instagram slang like #TBT, #Regram & #POTD? Have no fear! Aaron Lee's Instagram lingo guide explains the difference between #WCW & #MCM & the rest.

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Courtney Cole's curator insight, November 1, 2014 7:12 AM

For those of us new to Instagram

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What's the Best Use of Your Time on Social Media?

What's the Best Use of Your Time on Social Media? | Public Relations & Social Media Insight | Scoop.it

So what would you do if you only had 30 minutes to spend on social media?


How would you prioritize your tasks so you make the absolute most of your valuable time?


I tend to find pockets of time throughout the day where I wish I could be as productive as possible in windows here and there. When a 30-minute window opens up, what should I be doing to maximize my time on social media?


Here are some ways I’ve attempted to use my 30-minute chunks, and maybe they’ll spark some ideas for your marketing spurts as well. I’d love to hear what solutions you’ve found, too!...

Jeff Domansky's insight:

How can you best spend 30 minutes on online marketing? Kevan Lee offers four ideas for the ultimate in social media time management.

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Guru Hospitals's curator insight, November 1, 2014 2:38 AM

What is #Laparoscopic #AbdominoperinealResection?Why and how is done?For more details and for a #freeonline consultation place an enquiry here,http://goo.gl/cQrNGR

Guru Cancer Center's curator insight, November 1, 2014 4:31 AM

What is #Pediatric Oncology?For more details about Medical and Pediatric Oncology visit our site.For a free online consultation place an enquiry here,http://goo.gl/hZd2ka

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8 Data-Driven Tips for Using Images in Blog Posts

8 Data-Driven Tips for Using Images in Blog Posts | Public Relations & Social Media Insight | Scoop.it

According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell you that you could expand your reach by 94% by doing something fairly simple, I'm guessing you wouldn't think twice.


Of course, "simple" is relative. I don't mean you should take five minutes to scope  out some stock photos   and then insert them randomly into your posts. To get more eyeballs on your blog, you'll have to be more strategic than that -- and this blog post will help you get started with that strategy.


Follow the eight tips below  to learn data-driven tips that will help you squeeze the most value out of images in your blog posts....

Jeff Domansky's insight:

Get the picture? Visuals make your blogging more effective.

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What The Simpsons' Ol' Gil Could Learn From Social Sales [SlideShare]

What The Simpsons' Ol' Gil Could Learn From Social Sales [SlideShare] | Public Relations & Social Media Insight | Scoop.it

Poor Gil. 


While I doubt any salesperson today is quite as old school as Gil, many have not embraced the role that social media and online presence plays in sales today. This SlideShare from Marketing Think, replete with pictures of Ol' Gil and his unsuspecting and, in some cases, angry prospects, is brimming with statistics on the changing world of sales that might make you rethink your strategy....

Jeff Domansky's insight:

Nothing like the Simpsons for some good sales and social marketing lessons.

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Content Preferences of B2B Marketers | Kapost Content Marketeer

Content Preferences of B2B Marketers | Kapost Content Marketeer | Public Relations & Social Media Insight | Scoop.it

There are at least 947 marketing technology companies in a race toward being a part of the complete “Marketing Cloud.”


It’s a race worth winning. Forbes—as well as many others—has plainly pointed out Chief Marketing Officers will outspend Chief Technology Officers on technology within the next few years.


As a result, marketing to marketers has become an increasingly important dance. As Drew Neisser writes in The Fine Art of Marketing to Marketers: 

“When it comes to marketing to marketers, the old adage ‘don’t blow smoke at smoke blowers’ certainly applies. Marketers as a whole are even more skeptical than the average consumer and can sniff out an overpromise faster than you can say big data. So when you see a brand succeed within this context inquiring minds can’t help but wonder how the heck they pulled it off.”...

Jeff Domansky's insight:

Lots of insight into the minds and best practices of marketers.

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Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker

Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker | Public Relations & Social Media Insight | Scoop.it

Facebook is for ice bucket challenges. Twitter is for Ferguson, Mo. That’s been the conventional wisdom in the past few months; that conversation about breaking news is happening mostly on Twitter, while people are using Facebook to share less timely — some would say less newsworthy — topics.

The evidence for this conclusion has been anecdotal, which is almost always the case when you are comparing results produced by Facebook’s opaque News Feed algorithm to anything. So any time there’s a chance to dig into data that sheds light on public social sharing activity, it’s wise to seize it.


The quarterly report of consumer sharing behavior published this week by social data and sharing tool provider ShareThis offers such an opportunity. And while the data, drawn from the 450 million unique users and 2.5 million sites and apps in the ShareThis network, doesn’t directly address the ice-bucket-vs.-Ferguson question, it does provide some interesting marketing takeaways....

Jeff Domansky's insight:

Fascinating insight in this research report for social marketers.

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Angela Ribo's curator insight, October 31, 2014 3:16 PM

An interesting comparison between Facebook and Twitter.

Chuck Taylor's curator insight, November 3, 2014 10:02 AM

Interesting insight.

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$100 Gift Card for $10 On Walmart.com Is Mistake, Not Bait & Switch

$100 Gift Card for $10 On Walmart.com Is Mistake, Not Bait & Switch | Public Relations & Social Media Insight | Scoop.it

Once again, the Walmart website made a pricing error, and once again shoppers tried to pounce on it only to later have their orders canceled.


And as always happens in these situations, some of these folks are mistakenly claiming that this was a bait-and-switch scam.


This time, the deeply discounted item was a $100 Walmart gift card, which the site somehow listed as only $10.


So of course, people jumped at the chance to purchase these deeply discounted cards.


One woman tells Houston’s ABC13 that she ordered 80 of these cards (total face value: $8,000) for $800....

Jeff Domansky's insight:

Is it marketing madness or consumer greed? You decide.

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