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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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When is an Explainer Video Right for My Business? | Business 2 Community

When is an Explainer Video Right for My Business? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
This article will introduce you to explainer videos. We will offer some good examples of how businesses are using explainer videos. Then we will talk about the right opportunities for using this type of video for your business.... Explaining explainer videos The clue is in the title. An explainer video is a video that offers an explanation to a customer. It may be a general explanation to your whole business, or it may be a specific explanation into how a particular product functions for example. Some good examples of explainer videos...
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Seven Reasons You're Not Ready to Hire a PR Firm | Spin Sucks

Seven Reasons You're Not Ready to Hire a PR Firm | Spin Sucks | Public Relations & Social Media Insight | Scoop.it

More often than not, organizations look for external PR help without understanding how they work. Here are seven reasons you're not ready to hire a PR firm....

 

Sometimes the prospects are start-ups and they want to trade services for equity. While I’d love to be able to do that (Jay Baer does some angel investing and coaching), we can’t make payroll with equity. So we often turn away those opportunities. More often than not, though, the organizations just aren’t ready for outsourced marketing and communications help. Seven Reasons You’re Not Ready to Hire a PR Firm Throughout the years, I’ve figured out the questions to ask to disqualify prospects (eventually I’ll take Marcus Sheridan’s advice and send them content that helps me disqualify them). If you think you’d like to hire a PR firm, go through this list first....

Jeff Domansky's insight:

Sometimes a business is just not a fit with a PR agency.

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When a Successful Company Shrinks its Workforce | Harvard Business Review

When a Successful Company Shrinks its Workforce | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

United Technologies is at the top of its game but recently announced big layoffs. Is this the new normal?...

 

... This growth was accomplished, however, without expanding its workforce much at all, and now UT believes it can continue to grow as it wants to while actually shrinking its employee base. It's planning to lay off 3000 workers this year, after shedding 4000 last year. Now, is this really anything new? After all, output has been going up and employment simultaneously going down in manufacturing around the world for several years now, and UTC is a big manufacturer.

 

But two things strike me as potentially novel here. First, the company does a lot more than just make things in factories. As its website says, "United Technologies... is a diversified company that provides a broad range of high-technology products and services to the global aerospace and building systems industries." Servicing elevators, security systems, and so on, in other words, is a big part of what UTC does, and services have historically been very labor-intensive. That could be changing....

Jeff Domansky's insight:

If this is a trend, it's both baffling and concerning. In addition to the need to rewrite the social contract, how can you communicate this situation without a reputation hit?

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Spoof ‘Startup’ Vooza Gets Serious About What It’s Really Up To — A New Kind Of Web Advertising | TechCrunch

Spoof ‘Startup’ Vooza Gets Serious About What It’s Really Up To — A New Kind Of Web Advertising | TechCrunch | Public Relations & Social Media Insight | Scoop.it
Yesterday we saw a lot of attempts at humor from tech companies, with varying degrees of success..... It’s something that’s been pretty darn successful. So far, Vooza’s clients have included email newsletter startup MailChimp, app analytics platform Tapstream, branding firm Eat My Words and others. The companies pay to have their brand worked into a segment written by Vooza’s writers and featuring its cast of characters — the video then goes out to Vooza’s own audience, and can also be used by the company in any way they wish. It’s a business model that can be classified as branded content or sponsored product placement, but Ruby says that he thinks of it more as “a throwback to the old school TV advertising model when the stars of a show would do the ads, like Johnny and Ed schilling for Alpo.”...
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How to Integrate Inbound Marketing Tactics Into Your PR Strategy

How to Integrate Inbound Marketing Tactics Into Your PR Strategy | Public Relations & Social Media Insight | Scoop.it
Learn how to use inbound marketing tactics to boost the results of your public relations efforts and maximize your clients' visibility.... Traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The ability to integrate inbound marketing tactics into the public relations mix has never been more important. Instead of letting the massive changes to our PR industry intimidate you, it can help to break them down into digestible strategies you can apply one at a time, while remembering that some things DON’T change. It’s like a shoe with a broken shoelace. Instead of tossing them into the nearest garbage can and heading to the mall for new shoes, you simply need to replace the laces and interweave them into the existing shoe....
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Rim Riahi's curator insight, April 3, 2013 7:01 AM
How to Integrate Inbound Marketing Tactics Into Your PR Strategy
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Great PR Pros on Twitter from the Experts | Cisionblog

Great PR Pros on Twitter from the Experts | Cisionblog | Public Relations & Social Media Insight | Scoop.it
@sree, @jasonfalls, @prtini, @shonali, @jaybaer, @peterhimler, @laermer and @prsarahevans are some of the top social media, PR and journalism experts to follow on Twitter…. but who do they follow? Last week at a Cision “Behind the Story” breakfast panel, Sree Sreenivasan was discussing how PR pros and journalists interact on Twitter and said, “I find PR people (and journalists) are generally using Twitter poorly. Some of them use it very well and those are the ones that succeed. The best PR people I work with are the ones who are connected, not because of Twitter, but because they read a lot, know the issues and have a great rolodex.” He challenged the panelists to identify some great PR pros on Twitter, people who are “doing it right.” In addition to the panel’s recommendations (I’ve included Sree’s below), I asked some industry experts – and my personal favorites to follow on Twitter – who in PR they thought did it right on Twitter. See below why I follow them and who they recommend...
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Twitter Looks to Educate Marketers with Relaunched Twitter for Business

Twitter Looks to Educate Marketers with Relaunched Twitter for Business | Public Relations & Social Media Insight | Scoop.it
Twitter has released a redesigned version of Twitter for Business that now offers educational resources to help advertisers and marketers who use the micro-blogging website. Twitter 101, Marketing and Promotional Tips While a fair amount of businesses have successfully utilized Twitter as an advertising and digital marketing tool, not all businesses are as lucky. With this in mind, Twitter for Business has launched three resource guides....
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A VC: Content Marketing Simplified

A VC: Content Marketing Simplified | Public Relations & Social Media Insight | Scoop.it

There is a growing market out there for content marketing. Not the old fashioned kind where magazine companies would create custom magazines for brands, marketers, and retailers. I am talking about the Internet version in which brands, marketers, retailers and other businesses create blogs, twitter accounts, facebook pages, and the like and then spend money filling those pages with content.

 

Many brands have full time employees creating this content. Others use third parties and even freelancers to do it. In many ways I see this as the future of online marketing. Instead of paying tens of millions of dollars a year (or more) creating banner ads and paying to run them on pages filled with someone else's content, marketers can create their own web and mobile presences and use the most efficient form of advertising, pay per click advertising, to drive traffic to these pages and then engage in a conversation with their customers and potential customers.

 

I like to think of this as moving the message from a banner to your brand and changing the engagement from a view to a conversation. It also helps that this approach works better on mobile where we are spending more and more of our time every day....

Jeff Domansky's insight:

Fresh thinking about content marketing.

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Demolishing the Social Hype | Forbes

Demolishing the Social Hype | Forbes | Public Relations & Social Media Insight | Scoop.it
... To become an empowered social business is to inject the advantages of social media directly into the heart of your corporate DNA. That means recognizing it’s not only about having a fantastic Facebook page or a high profile Twitter account (though that might be part of the plan!). It’s about implementing the benefits social technology offers through the fabric of your business- not just the consumer facing ones. What social networking tools provide is a way to break the divides that separate your employees and their expertise from customers and one another, fostering a climate of knowledge sharing and collaboration. Instead of isolated knowledge hives, you build engaged communities who relate and share with one another naturally. It’s about building a social corporate culture where innovative solutions naturally arise by a foundation built on trust and a love of sharing, a business of conversation and mass participation....
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Kraft meets with bloggers protesting chemical additives in mac'n'cheese

Kraft meets with bloggers protesting chemical additives in mac'n'cheese | Public Relations & Social Media Insight | Scoop.it

After 270,000 people sign petition, food company appears to soften its stance on using dyes linked to hyperactivity in children A petition containing 270,000 signatures has been delivered to the headquarters of food giant Kraft, demanding the firm...


Via LPM Comunicação SA
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Excellent issues management and activism case study.

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Brian Yanish - MarketingHits.com's curator insight, April 3, 2013 12:17 AM

It will be interesting to see if Kraft changes its, and if they do, do they give a reason why.

Selena Mini's comment, April 3, 2013 12:41 AM
Nice! It's really good and helpful idea.
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The 5 Biggest Mistakes in Mobile App Marketing | KissMetrics

The 5 Biggest Mistakes in Mobile App Marketing | KissMetrics | Public Relations & Social Media Insight | Scoop.it

Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything!

 

As a marketer, mobile is a very powerful place for you to connect with your audience.

 

However, with great power comes great responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever.

 

We’re here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you....

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Leo Chan's curator insight, May 30, 4:46 AM

I quite like this article, mentioned about the pitfall in different area including application design and customers engagement,

I never know that 90% of the customer will be gone within 6 months.

I guess it is really depends on the nature of the application.

Consider Games related application, 6 months are more than enough.. Game such as Fifa or plants vs zombie will release a new version every year.

Additionally, this article mentioned about designing apps with ongoing purpose to allow customer retention. It is really a nice thing to consider.

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A Google Plus Overview: Breaking Through Misconceptions | Social Media Today

A Google Plus Overview: Breaking Through Misconceptions | Social Media Today | Public Relations & Social Media Insight | Scoop.it
There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience. If you only take one thing away from my engagement series, it should be this: each social network is unique in its own way, with its own personality and set of best practices. Knowing how each social network operates is going to give you a head start in your social media marketing by allowing you to connect to your past, present, and future audience in an acceptable manner. As I continue my engagement series, in the next two posts we will switch focus to Google Plus. Google Plus is the newest of the group, and like it or not, it is Google, and thus should not be ignored....
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Social Sharing Increases Blog Page Views 160%

Social Sharing Increases Blog Page Views 160% | Public Relations & Social Media Insight | Scoop.it
In order to determine what promoting a blog post can do for you, we took a look at the blog posts of our 5000 customers. We reviewed the results for posts that were shared via Twitter and Facebook after being written and compared them to posts that were not shared. We learned that when posted to Twitter and Facebook after being written blog posts generated, 160% More Page Views It's not surprising that telling people about your blog post generates more page views. It is interesting that blog posts shared only on Twitter tended to have 63% more page views than those shared on Facebook and 117% more page views than those not shared at all....
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PopcornStudios's curator insight, April 9, 2013 9:27 AM

jsut you wait.... sell sell sell but only if the user benefits and is interested in what you share, you wont have many chances....

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A Small Business Guide to SlideShare | Business 2 Community

A Small Business Guide to SlideShare | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
The Internet is all about sharing content in quick, readily accessible formats. The popularity of sites like YouTube, Flickr, Instagram and Pinterest give testimony to the fact that people like information presented in images or video. SlideShare, the “world’s largest community for sharing presentations,” is another easy way for businesses to share visual content and reach new and existing customers. According to the Content Marketing Institute, SlideShare receives around 120 million page views every month. Let’s learn more!...
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The Sales Funnel is Dead (How Your Customers Are Really Buying)

The Sales Funnel is Dead (How Your Customers Are Really Buying) | Public Relations & Social Media Insight | Scoop.it

The buyer is in control of their own purchase journey. The strategic online marketer is winning business with trust, built on engagement, driving business decisions....

 

Once upon a time, ad agencies ruled the roost. You already know this. It’s why we have shows like Mad Men, where what it took to sell things was just some really smart, gorgeous advertising. It was all about creative campaigns. It was about talking to your customers. It was, essentially, a one-step sales funnel. Advertising got them in the door, and then it was up to the sales team.

 

No longer, friends. You probably already know this, too. But the days of the simple sales funnel (customer sees ad, customer comes to store, salesperson sales product) are over. Kaput. Done for. (And don’t think I’m just talking B2C; B2B customers are even less likely to see an ad and buy on the spot.)

 

Now, it’s the strategic online marketer who is winning the majority of business. It’s trust, built on engagement, that is driving business decisions. And that shift that’s already happening? It’s going to keep happening—and in an even bigger way in the coming years. So, today I’d like to talk about that shift....

Jeff Domansky's insight:

How the sales funnel has shifted and what business needs to do about it.

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What the Heck is Content Marketing?

What the Heck is Content Marketing? | Public Relations & Social Media Insight | Scoop.it
Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines and press releases. But social and digital media have shifted content marketing into hyperdrive. Content market now comes in many flavors...
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Q'sThe 7 most interesting social media stats and what to learn from them

Q'sThe 7 most interesting social media stats and what to learn from them | Public Relations & Social Media Insight | Scoop.it
Over 1,2 billion people are on Twitter, Facebook and co., say the latest social media stats. Does it matter? The latest social media stats reveal what's going on... One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined. There guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them. So without any further ado, let’s dig in and talk about the most important social media stats out there...
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Are Social Employees The Future of Marketing? | B2B Marketing Insider

Are Social Employees The Future of Marketing? | B2B Marketing Insider | Public Relations & Social Media Insight | Scoop.it
As the discussion around social media evolves to social business, the social employee is becoming more and more important to the future of marketing... ... The current challenge facing businesses today is this: you can’t communicate externally unless you communicate internally. Sounds simple, right? But, unfortunately, business culture over the last 30 years (or even longer) has tended to prize cutthroat competitiveness and information hoarding as workers attempted to climb over each other in order to get to the top. So how do we change this? How do we build cultures where transparent internal communication and information sharing is prized above all else? Real culture change must come from all levels of the organization, but it must be driven and modeled by the executives in the C-Suite. Successful organizations in the new business climate have dynamic, engaging social executives who know exactly how to fuel and empower their employees and show them what it means to be social. Executives must understand that “do as I say, not as I do” won’t cut it among today’s workers. If they expect their employees to adopt new social habits, they must lead the way and model those habits first....
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A powerful B2B social media case study

A powerful B2B social media case study | Public Relations & Social Media Insight | Scoop.it
I recently came across an extraordinary presentation on the topic of B2B social media from Social Media Week Copenhagen. The presenter was Jonathan Wichmann, social media manager for Maersk Line. You may or may not be familiar with Maersk Line. They are the largest container shipping company in the world, which while impressive is probably less interesting than many superstar companies of social media. In his talk, Wichmann discussed the baseline strategy in their approach to social, the steps they took to elaborate and develop on that initial B2B social media strategy, and the benefits that they’re now seeing because of their development in the channel. And it’s REALLY impressive....
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Ken Jondahl's curator insight, July 11, 2013 1:53 PM

This is a worthwhile article to read if you come from a heavy industry and are wondering, "how the heck would we use social media?". In Jonathan's words, "To get closer to our customers."

 

To see the full talk, not just the article, click on the video at the bottom of the article. It is ~60 min's and well worth the time, just plan ahead. http://new.livestream.com/accounts/2478622/events/1885537/videos/11978761

 

One of the strategies used by Jonathan and his team is to make sure they are not "selling" on Facebook. They want to develop their employees as thought leaders in their fields. Building personal connections with prospects and customers to encourage them to reach out to Maresk when a business need develops.

 

Another interesting point is around customer care. "Jonathan commented  that many customer service issues are answered by fans before the customer care team can intervene."

2getmarketing2go's curator insight, April 22, 4:52 PM

Aos que bradam aos quatro cantos que o ROI das mídias sociais p/ B2B é fácil de ser mensurado e, principalmente, positivo: "What I appreciate about Jonathan and his team at Maersk is their transparency (...) he put up a slide that claimed they were achieving 1500% social media ROI. Then he said it could be 0%, or it could be 5000% depending upon your assumptions. How refreshing to have someone explain the difficulties of isolating social media and extracting an ROI in contrast to people who speak (positive) ROI like an absolute truth."Dito isso, é bom lembrar sempre que uma agência quiser te vender uma campanha fácil, rápida e barata. Vem com a gente que você passa de ano.

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The Benefits Of Social Media Beyond Marketing | Forbes

The Benefits Of Social Media Beyond Marketing | Forbes | Public Relations & Social Media Insight | Scoop.it

Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms?

 

Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing. Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion. “And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”

 

How can you tap into some of that value? Here are a few of the departments besides marketing that could be making good use of social networks...

Jeff Domansky's insight:

Social marketing becomes mission-critical.

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Which Social Network Makes Your Customers Buy? | Harvard Business Review

Which Social Network Makes Your Customers Buy? | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
They're on Facebook, Twitter, and LinkedIn. But that's not necessarily where they make purchasing decisions.... When we set our social media strategy we didn't ignore Twitter and Facebook, but we focused our time, content strategy, and community building in the specific networks where people congregate to discuss stocks. By concentrating our efforts and key performance metrics on these networks, we free ourselves from vanity metrics such as "Likes" and "Followers," focusing on what really matters: customer acquisition.
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ursulakaren10's curator insight, July 19, 2013 8:02 AM

Who is doing a small business You can get here more information http://www.buybusinessreview.com/

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42 Hot Tips for Compelling Content Marketing | CMI

42 Hot Tips for Compelling Content Marketing | CMI | Public Relations & Social Media Insight | Scoop.it

Six years ago, in April 2007, Joe Pulizzi started the Junta42 blog with a post he wrote, entitled, Why Content Marketing? Over the course of these six years, the industry has changed dramatically, and Junta42 transformed into the Content Marketing Institute.

 

To date, we have published over 1,600 posts on our site, covering everything from trends to how-to basics (Joe, himself, has written more than 715 of those posts). Now that’s compelling content marketing! Even though the company is no longer Junta42, we still have a soft spot for the number 42.

 

So, to celebrate our anniversary, we couldn’t resist bringing you 42 of our favorite posts from the past six years. This list is a combination of the posts that have had the most traffic and shares, the ones members of the CMI team find themselves emailing most often, and some gems from our super-smart contributors that we think everyone should know about....

Jeff Domansky's insight:

Here's a look at how content marketing is taking hold.

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Twitter Lists for the Power User | Business 2 Community

Twitter Lists for the Power User | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Twitter Lists Help You Organize People You might have seen other people using lists on Twitter, or dabbled in creating lists once upon a time, when you first

Via Thomas Faltin
Jeff Domansky's insight:

Power of lists when done right.

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They Search Local Businesses on Mobile; Most Then Buy | MediaPost

They Search Local Businesses on Mobile; Most Then Buy | MediaPost | Public Relations & Social Media Insight | Scoop.it

...Based on a study of 200 retail executives who work in mobile marketing and mobile commerce at their companies, 84% expect the growth of mobile commerce to outpace that of e-commerce. The research, by Artisan, comprised retailers with at least $51 million in annual revenue, with 41% of them with revenue higher than $500 million.


This could be one indicator that many large retailers recognize the import of mobile and are acting accordingly.

 

Another gauge comes from a survey by Prosper Insights & Analytics, finding that among mobile users, 29% have used them to shop at Walmart, 28% at Target and 22% at Best Buy. Perhaps more significantly,  all three of those retailers received positive reviews about the mobile shopping experience, with 83% of Target’s mobile shoppers rating their experience as good or excellent.

 

Then there are the small businesses, which may or may not be seeing what mobile is doing to them....

Jeff Domansky's insight:

Big, big impact and local business needs to up its mobile game ASAP.

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When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ | PRNewser

When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ | PRNewser | Public Relations & Social Media Insight | Scoop.it
When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ Doh...bad PR... Well here’s a highly fraught debate: to what degree should PR pros manage the message in content created by the journalists they pitch? When does “making helpful suggestions” turn into “telling journalists how to do their jobs?” This week journalist Jim Romenesko (who everyone in media should follow on Twitter and Facebook) brings us a couple of cases in which he and some of his colleagues believe that PR pros went too far. In the first instance, a reader who is also a newspaper editor received an unusually bold pitch from a man who claims to transcend the traditional role of the flack...
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Rim Riahi's curator insight, April 3, 2013 7:04 AM

When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ Doh...bad PR... Well here’s a highly fraught debate: to what degree should PR pros manage the message in content created by the journalists they pitch? When does “making helpful suggestions” turn into “telling journalists how to do their jobs?” This week journalist Jim Romenesko (who everyone in media should follow on Twitter and Facebook) brings us a couple of cases in which he and some of his colleagues believe that PR pros went too far. In the first instance, a reader who is also a newspaper editor received an unusually bold pitch from a man who claims to transcend the traditional role of the flack...