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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Free Technology for Teachers: Five Good Online Tools for Creating Infographics

Free Technology for Teachers: Five Good Online Tools for Creating Infographics | Public Relations & Social Media Insight | Scoop.it

In my previous post I shared some advice from Randy Krum, author of Cool Infographics, about creating infographics. In his book Randy devotes a chapter to design tools. Many of the tools used by professional designers cost hundreds or thousands of dollars. But you don't have to spend anything if you want your students to try their hands at creating a data visualization in the form of an infographic. Here are five free tools that your students can use to create infographics...

Jeff Domansky's insight:

I can vouch for three of these tools for use in marketing and PR too. A superb resource from Richard Byrne. Recommended reading 9 / 10.

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Jeff Domansky's curator insight, December 14, 2013 11:06 AM

Terrific tools for your PR and content marketing toolkit too. 

Keepamericaheard Maria Catania's curator insight, December 14, 2013 4:44 PM

#keepamericaheard

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10 surprising new Twitter stats to help you reach more followers

10 surprising new Twitter stats to help you reach more followers | Public Relations & Social Media Insight | Scoop.it

Since social media is changing so often, it can be hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. Especially when trying to gear up for the new social media for business, being in the know of the latest stats is more valuable than ever...

Jeff Domansky's insight:

Simply useful Twitter tips...

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Market Immersion's curator insight, December 14, 2013 1:11 AM

10 surprising new Twitter stats to help you reach more followers | 

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Don't Let Your Website Make Your Business Look Silly

If you're a small business owner and you run your own website with Wordpress, check out this list of common errors and how to avoid them.Wordpress has made it easy for anybody to set up a site and blog, but there are a number of pitfalls that you can easily avoid by following these tips!

Jeff Domansky's insight:

Great reminders for do it yourself website managers or small business.

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Google's Matt Cutts on How to Avoid the Guest Blogging Spam Trap

Google's Matt Cutts on How to Avoid the Guest Blogging Spam Trap | Public Relations & Social Media Insight | Scoop.it

Matt Cutts says be careful that the sites you guest blog on are of high quality and definitely avoid any guest blogging sites that appear low quality and spammy. Don't:

-  Make it your only way gathering links.

-  Send out thousands of blast emails offering to guest blog.

-  Guest blog with the same article on two different blogs.

-  Take one article and spin it lots of times.

Jeff Domansky's insight:

Four great blogging tips from Google's Matt Cutts.

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Content Marketing in 2014: Are You Prepared?

Content Marketing in 2014: Are You Prepared? | Public Relations & Social Media Insight | Scoop.it

See what lies ahead for content marketing in 2014.... With so many companies now giving their marketers license to invest in content marketing, part of what a marketer needs to excel at is showing the ROI from that initial investment. How is it helping your business achieve their goals? If you're going to aim for scale in 2014, you need to show that what you're doing now is working, and will continue to work and warrant equal or more investment....

Jeff Domansky's insight:

ROI, scaling, engagement: challenges ahead in 2014

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14 Brand Trends for 2014

14 Brand Trends for 2014 | Public Relations & Social Media Insight | Scoop.it

Can you believe how quickly this year has gone by? And that it's time to start thinking about what the focus will be in 2014?


A few days ago, I was sent a list of 14 Brand Trends for 2014, as proposed by Robert Passikoff with Brand Keys. I thought there was an interesting mix of items that cover experience, marketing, data, digital, and more - interesting enough to share with you. Personally, I'm encouraged by this (as Robert notes): In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, a good omen as to the course the world of consumer outreach and brand marketing will follow next year....

Jeff Domansky's insight:

Thoughtful look at 2014 brand trends.

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Peter Wilkinson www.peter.uk.com's curator insight, December 12, 2013 7:13 AM

Peter Wilkinson www.peter.uk.com's insight:Peter Wilkinson www.peter.uk.com's insight:

Join us at ‘The social Media Business Club's Christmas special’ on 18 December in Piccadilly 

 

Here is the link for more infohttps://www.eventbrite.co.uk/e/the-social-media-business-club-christmas-event-tickets-9475584729

malek's curator insight, December 12, 2013 8:29 AM

Numerology aside, we're simply pushing validation, loyalty prediction and engagement metrics to the limit.

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Social Media Case Study Template

Social Media Case Study Template | Public Relations & Social Media Insight | Scoop.it

The problem is, most case studies out there are little more than a couple descriptive paragraphs about a few tactics. Which, first off, is great. Don’t get me wrong. Keep writing, keep sharing.But there are rarely results, there is rarely a problem stated that needs solving or a strategy being discussed.


Wanting to share these success stories is great. Wanting to read these success stories is great. But let’s look a bit closer at what is going on here and perhaps we can create a better system for all of us to benefit from...

Jeff Domansky's insight:

Really useful tips from Jason Keath.

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6 Steps to a More Marketable LinkedIn Profile

6 Steps to a More Marketable LinkedIn Profile | Public Relations & Social Media Insight | Scoop.it
Somewhere along the line you started treating it more like a resume. It's time to fix that.Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.So let’s tune yours up with six simple steps...
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Why Snapchat Is The Best Marketing Tool You Can Use Right Now

Why Snapchat Is The Best Marketing Tool You Can Use Right Now | Public Relations & Social Media Insight | Scoop.it

Snapchat is the best marketing tool you can use right now, according to digital marketing master Gary Vaynerchuk


.Vaynerchuk is a video blogger and entrepreneur who has amassed more than 1 million Twitter followers. He also runs a company that works with personal and consumer brands called Vayner Media.


He believes Snapchat is the best because it's an ephemeral, one-to-one experience which yields high engagement....

Jeff Domansky's insight:

When Gary V speaks millions listen. So listen up Pilgrim.

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Kwang Hyun's curator insight, December 13, 2013 1:45 AM

Not just Twitter, Facebook, Youtube aren't the tools to market the other businesses and people. Snapchat is another tool to use it as a marketing tool. New tool comes out every month so be picky what you are using!

Felice Kimbrew's curator insight, October 27, 2014 1:03 PM

This is sooooooooooo true! I never thought of it like that. Coming from an AVID snap chat user, I think this makes a lot of sense. It teaches us how to GRAB our audience. I think that's important in any social media marketing tool. Possibly teaching us how to market ourselves for business purposes. 

Noah Rothstein's curator insight, November 4, 2014 4:04 PM

This article outlines why Snapchat is a great way to market your company or brand. It creates one-to-one personal experiences and helps foster a true relationship between the consumer and the product. Snapchat is here to stay!

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Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more

Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more | Public Relations & Social Media Insight | Scoop.it
Jeff Domansky's insight:

Followerwonk could be just what you need to identify Twitter influencers. Worth exploring.

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How to reach over 500 Twitter followers in 10 days? - Eclectic Lines

How to reach over 500 Twitter followers in 10 days? - Eclectic Lines | Public Relations & Social Media Insight | Scoop.it

On October 22nd, I started implementing the Twitter strategy for my client ECWT on their newborn @w4techEU account.


After 10 days of activity we already reached 522 followers, an applause rate of 43% (144 favorites/288 tweets), an amplification rate of 29% (84 retweets/288 tweets) and a conversation rate of 24% (68 replies/288 tweets).My secret? This post explains some of the ingredients!...

Jeff Domansky's insight:

@LizeBizz shares useful Twitter tips and strategies.

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How to get Improved Conversions | Social Media Today

How to get Improved Conversions | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The principles that underlie conversions have their roots in human psychology. You must make use of the fundamentals of human cognition to compel your visitors to behave the way you desire. You should focus your user interface design on behavioural psychology patterns that are predictable in order to compel visitors to your site to engage in the behaviours that you desire.


We will focus on an approach to achieving conversion rate success that is tactical and proven. By focusing on these basic principles of visitor awareness you will be able to achieve the same conversion rates as the best converting sites....

Jeff Domansky's insight:

Here's a practical approach to help you gain better marketing conversions.

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How to Make Visual Content for Social Media in 5 Minutes [Free Template]

How to Make Visual Content for Social Media in 5 Minutes [Free Template] | Public Relations & Social Media Insight | Scoop.it

Ramp up your visual content on social media in 5 minutes with these (free) 17 customizable templates.


You've heard it before and you'll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. ... And that's because visual content works. For example, in just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.


So if we want to promote our inbound marketing content, we need to jump on board -- even if we don't have great design chops. There are tons of resources out there to help you easily create visual social media content (including our brand new free download of 17 Customizable Templates for Creating Shareable Graphics on Social Media)....

Jeff Domansky's insight:

Great tipstips, useful templates and ways to add visual impact.

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Free Technology for Teachers: Three Good Tools for Creating Multimedia Books Online

Free Technology for Teachers: Three Good Tools for Creating Multimedia Books Online | Public Relations & Social Media Insight | Scoop.it

Twice this week I've been asked for alternatives to iBooks Author that students can use to create multimedia books. This is probably a good time to share the three options that I usually recommend. These are listed in the order in which I typically recommend them...

Jeff Domansky's insight:

Perfect for marketing and story telling too. Take a good look at SimpleBooklet, Widbooks and Glossi. Highly recommended.  9 / 10

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Jeff Domansky's curator insight, December 14, 2013 10:51 AM

Super tools for marketing in storytelling too.

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The Top 10 Big Content Online Marketing Resources of 2013

The Top 10 Big Content Online Marketing Resources of 2013 | Public Relations & Social Media Insight | Scoop.it

What is big content? Big content doesn’t just have to come in the form of an ebook. Big content can be an epic blog post. Big content can be a blog post series. An ecourse. An infographic. It can be a series of emails. A video. A series of videos.According to Peter J. Meyers, big content takes effort, breaks molds and has longevity. It drives ideas.These 10 “big content” pieces do just that. And they are some of the best online marketing content resources produced in 2013. In some cases, you may have to surrender your email, but in my opinion they’re worth it....

Jeff Domansky's insight:

Excellent online marketing resources shared by Stefanie Grieser.

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Tahar Mehenni's curator insight, December 13, 2013 10:59 AM

Profitez des derniers jours de l'année pour rejoindre ce méga réseau social qui sera lancé probablement fin Janvier ou début Février 2014 et gagnez des actions avant son lancement. Cliquez sur ce lien pour en savoir plus: http://www.globallshare.com/fr/1469288.html

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the 6 worst pieces of promotion advice for artists, and the real solutions.

the 6 worst pieces of promotion advice for artists, and the real solutions. | Public Relations & Social Media Insight | Scoop.it

After countless suggestions of sites to use for promotion, I'm starting to realize that several things do not help at all. 6 online marketing and selling tips for artists....

Jeff Domansky's insight:

Heartfelt advice artists or any marketer can use.

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13 Social Media Marketing Trends in 2014 from the Experts - Talkwalker Blog (EN)

13 Social Media Marketing Trends in 2014 from the Experts - Talkwalker Blog (EN) | Public Relations & Social Media Insight | Scoop.it

2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO in November.


You might wonder how all of this will affect social media marketing next year. As 2014 will see new social networks, ever more creative marketing concepts and innovative formats popping up everyday, we asked some social media experts about their views of the top trends in social media marketing next year.See what they have to say so you can prepare ahead!...

Jeff Domansky's insight:

Valuable look at social media marketing in 2014.

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How The World Would Look If We Could See All The Radiation From Our Cell Phones

How The World Would Look If We Could See All The Radiation From Our Cell Phones | Public Relations & Social Media Insight | Scoop.it

If you’re reading this, you’re likely bathed in several channels of cell phone radiation at once. But while we can spot cell phone towers and antennae, the waves themselves remain invisible. Following up on a project to visualize what Wi-Fi might look like in cities, artist-researcher Nickolay Lamm has imagined what cell phone radiation would look like if emitted as waves of light.


Lamm worked with eight academics and engineers to verify that the images we’re looking at are accurate representations of cell phone radiation. Like radio, cell phones rely on radio frequency waves, which emit low-energy radiation. Unlike ionizing radiation--released by higher-energy gamma rays, x-rays, and ultraviolet rays--exposure to cell phones’ non-ionizing radiation has not been proven to cause serious damage to living tissue

Jeff Domansky's insight:

Stunning and possibly concerning photographs are worth a lock. Recommended reading. 9 / 10

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Tahar Mehenni's curator insight, December 12, 2013 12:04 PM

Un nouveau reseau d'affiliation sera lancé probablement à la fin des fêtes de fin d'année. Il propose une offre interessante à saisir sur ce lien: www.unkube.com/tadjer.

Kwang Hyun's curator insight, December 13, 2013 12:32 AM

This is just an interesting sight that if we would see how many cell phones we use daily, it can cover the whole world multiple times. It was very interesting to see. It is pretty crazy how we are involved with techoniogies now.

rodrick rajive lal's curator insight, December 13, 2013 1:12 AM

We are bathing in a deadly cocktail of radiation! No wonder it is like being at the receiving end in a microwave oven. Radiation can alter our DNA, and cause mutations to happen! Mutation may be defined as accelerated evolution in layman's terms! Increasing cases of cancer, pshyco-neural complications, birth defects, you name it, all these can be aggravated by this deadly exposure to radiation! No wonder we are so obsessed with technology that we are ready to ignore all those emissions all for the sake of comfort! This is an article that is simply laying bare the facts!

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2 Simple Metrics To Measure New Audiences

2 Simple Metrics To Measure New Audiences | Public Relations & Social Media Insight | Scoop.it

...Measuring awareness is relatively straightforward. If you’re a coffee shop, for example, the number of people who walk by the front door, stop, look inside, maybe even poke their head in, is your level of awareness.


Measuring trust is significantly harder because it’s subjective and qualitative. Trust is less of a “what happened” question and more of a “why” question, and you can never measure “why” questions with web analytics (which only measures “what happened” questions).


With that in mind, let’s look at two simple ways using web metrics that you can start to see the impact of your public relations program on growing new audiences. The screenshots below are taken from the most popular web analytics program, Google Analytics, but other programs provide (or should provide) substantially similar metrics....

Jeff Domansky's insight:

Christopher Penn looks at measuring what matters... simply.

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Quit Using These 10 Words to Describe Yourself on LinkedIn

Quit Using These 10 Words to Describe Yourself on LinkedIn | Public Relations & Social Media Insight | Scoop.it

Why? Everyone else is using them too. Check out LinkedIn's 2013 Most Overused Buzzwords list....


Read the word "extensive" and you don't immediately think, "Great, a comprehensive suite of services covering a broad range of applications!" Instead you skim right over the word because you've seen it thousands of times in the same context. In a business setting, "extensive" is filler.Here are more examples: the 10 most overused words and phrases from LinkedIn profiles in 2013 (along with my thoughts on each). Take a look and then think about removing over-used words and phrases from your website, press releases, and other company communications

Jeff Domansky's insight:

Ouch! Great suggestions for better profiles on LinkedIn.

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Using Experiential Marketing to “Wow” New Customers | Help Scout

Using Experiential Marketing to “Wow” New Customers | Help Scout | Public Relations & Social Media Insight | Scoop.it

Experiential marketing is a method of advertising through an interactive experience that gets customers to talk about your business or product. It can be an extremely powerful tool for those companies that want to leave a strong and lasting impression on customers.


It’s a unique take on attracting customers, as it relies heavily on creativity to not only capture attention, but to motivate people to experiment with and refer your products to others.


Costs can be low—this is definitely a guerilla tactic at heart and will rely more on thinking outside the box than shelling out the kind of money that’s required in traditional advertising.


Perhaps it’s easiest to explain the process by highlighting some successful uses of a memorable customer experience as a marketing tactic....

Jeff Domansky's insight:

5 great case studies and lessons in experiential marketing.

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Kwang Hyun's curator insight, December 13, 2013 1:43 AM

Experimental marketing by using social media. What a genius idea! 

Alice Young's curator insight, October 2, 2014 6:47 PM

Guerrilla marketing is all about the unique take on attracting customers, because it relies on companies being creativity to not only capture attention, but to motivate people to experiment with and refer your products to others. Guerrilla marketing relies on thinking outside the box and using a lower budget.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014) | Webbiquity

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014) | Webbiquity | Public Relations & Social Media Insight | Scoop.it

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014.


Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.


Which content marketing tactics are most popular? Which are under-used? How can marketers make their content marketing efforts more effective?


Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts....

Jeff Domansky's insight:

@Tom Pick shares valuable content marketing resources.

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MEF: Mobile content purchase volumes fall for first time ever, to 42%

MEF: Mobile content purchase volumes fall for first time ever, to 42% | Public Relations & Social Media Insight | Scoop.it

According to the third annual Global Consumer Survey from the Mobile Enterprise Forum, the industry witnessed its first decrease in purchase volumes of digital content, from 54 percent of mobile media users in 2012 to 42 percent in 2013.


The MEF surveyed more than 10,000 users across 13 countries as part of its research."This could be seen as alarming for the mobile industry. However, there is a broader picture to consider," the firm said in its report. "The research reveals a substantial rise in the proportion of mobile media users prepared to buy high-value items through the handset. The findings show that, while the number of purchases may be falling, the value of individual purchases is going up."...

Jeff Domansky's insight:

Trend or blip?

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Optimizing Convergence: How to Break Down Silos Between Marketing & PR

Optimizing Convergence: How to Break Down Silos Between Marketing & PR | Public Relations & Social Media Insight | Scoop.it

One of the hot topics amongst the public relations world this year will gain even more momentum into 2014: convergence of digital marketing and PR. To help readers either in the PR or Marketing world, here are some fundamental steps towards breaking down silos between marketing and public relations within an organization:

- Identify goals that can be met for cooperation partners through collaboration

- Recruit volunteers to participate

- Create a test, build a business case for integration

- “Sell” the results to gain more support and budgetbudget...

Jeff Domansky's insight:

Up for a marketing and PR challenge? Here's help from Toprank Marketing.

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Guillermo Pérez's curator insight, December 11, 2013 11:24 AM

Manejo integrado de la comunicación. Cómo eliminar barreras y aislamiento entre mercadotecnia y relaciones públicas.

Robin Carley's curator insight, December 11, 2013 4:49 PM

Trust and teamwork make all the difference. 

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18 of the Best Content Marketing Strategy Guides of 2013 | Webbiquity

18 of the Best Content Marketing Strategy Guides of 2013 | Webbiquity | Public Relations & Social Media Insight | Scoop.it

Here are the best practices and frameworks for creating a content marketing strategy, along with critical elements to include and pitfalls to avoid.


Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday, 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.T


he first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. But where does one begin? What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy?


Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year....

Jeff Domansky's insight:

@TomPick shares a valuable content marketing resource.

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