Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Does the Consumer Confidence Index affect fashion trends?

Does the Consumer Confidence Index affect fashion trends? | Public Relations & Social Media Insight | Scoop.it

How can retailers optimize on the Consumer Confidence Index? We reveal patterns in color and pricing that change with the economic outlook.


With EDITD’s Color Analytics tools, it’s possible to view commercial activity by color. The lowest the CCI has been in the last ten months was December 2013, and the second lowest was February 2014.


Interestingly, products which sold out during those two months have something in common – there’s a huge dominance of black and grey tones. Certainly there’s some seasonality around this, but the activity in December is noteworthy – not only is this gifting and party season, but a time for sales. In February, as new season products arrive into store, it is usual to see some uplift in the palette – but with low CCI, none was evidenced....

Jeff Domansky's insight:

Simply put, when the Consumer Confidence Index drops, black sells!

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Ecommerce: How reputation affects success (and 5 ways to improve it)

Ecommerce: How reputation affects success (and 5 ways to improve it) | Public Relations & Social Media Insight | Scoop.it

... We found that the better a company's reputation was, the more likely that company was to be successful.


For example, of the respondents who said they had a "better-than-average" reputation, 52% had a success score between six and nine and 25% had a success score above nine (the highest score of any respondent was 14). Only 2% of companies with a better-than-average reputation had a success score below three.


If you've been trying to gain the resources and approval to improve your company's reputation, you can use this chart as part of your justification for increasing your budget and bettering your customer service.


Not sure what you can do to improve your ecommerce site's reputation? Here are five ideas to get you started....

Jeff Domansky's insight:

Reputation matters big time when you're talking about e-commerce.

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5 Ways Content Marketers Can Get More Value from LinkedIn

5 Ways Content Marketers Can Get More Value from LinkedIn | Public Relations & Social Media Insight | Scoop.it
If you only view LinkedIn as the site where you keep your digital resume and virtual business card collection, you won’t see how it really can help grow your business, expand your content’s audience, and build valuable connections.

LinkedIn is the definitive professional publishing platform and one of the largest business publishers in the world, according to Todd Wheatland, Head of Content Strategy at King Content.

In his presentation at Content Marketing World 2014, Wheatland noted that LinkedIn is often cited as the No. 1 source for new business. He pointed to content marketing phenoms Jay Baer, Joe Pulizzi, and Lee Odden, all of whom have named LinkedIn as their top source for new business as they built their multi-million-dollar companies in the last five years. It’s not just for entrepreneurs either. Wheatland’s previous employer, Kelly Services Inc., also cites LinkedIn as the top generator for new business.
Jeff Domansky's insight:

Time for a fresh look at using LinkedIn for content marketing.

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9 Hot Mobile Apps for Instagram | Ian Cleary

9 Hot Mobile Apps for Instagram | Ian Cleary | Public Relations & Social Media Insight | Scoop.it
What are the best mobile apps for Instagram? Which apps are used by people who are experts in the platform?

Sue Zimmerman is a world-leading expert in Instagram and I recently interviewed her.  She shared some amazing tools and tips for Instagram with me, and I’m going to share them with you!
Jeff Domansky's insight:

Ian Cleary and Sue Zimmerman share nine useful Instagram tools.

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9 Ways to Utilize Social Media for Storytelling!

9 Ways to Utilize Social Media for Storytelling! | Public Relations & Social Media Insight | Scoop.it

With so much noise on social media you must find ways to reach new audiences and capture their attention long enough to share your story.


Having a consistent story is vital but equally as important is sharing your story in multiple different formats, on different social networks ideally targeted towards new and unique audiences. Storytelling humanizes the message, is memorable and inspires action!


Here are 9 ways to share your story on social media....

Jeff Domansky's insight:

Good introduction to storytelling tactics for social media.

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The secret to getting me to become your brand advocate | Mark Schaefer

The secret to getting me to become your brand advocate |  Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Every day I get nonsensical pitches asking me to become a brand advocate and write about a brand, watch a demo for a brand, or accept a guest post (about auto glass tinting, tanning beds, accounting software?). I guess it’s predictable … like anything in business, when people find a good thing, everybody piles on.


But what dismays me is that even many great companies are doing this all wrong. Like any consumer, I form relationships with my favorite products almost as if they were my friends. This notion seems to be lost on most people tapping into influence marketing.


So sitting in the seat of a company marketing executive trying to get my attention, here is what I would do. This is a personal post. I am only speaking for myself. But I think these general themes probably also apply to many other “Citizen Influencers” who have a powerful online voice.


Here is your game plan for getting your product mentioned on my blog (and speeches and classes and podcasts)....

Jeff Domansky's insight:

Mark Schaefer says influence marketing has become shrill and annoying. He shares a plan for developing a true brand advocate relationship. Thoughtful reading.  9/10

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33 Fascinating Stats to Fuel Your Marketing Strategy

33 Fascinating Stats to Fuel Your Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Is your seat belt on? Here are 33 more (plus an extra 1) marketing facts. (Did you miss the previous two stat-laced articles?)

- 8% of Internet users account for 85% of online display ad clicks.

- In 2013, 62% of emails were opened on a mobile device. Mobile is important.

- Brands that create an average of 15 blog posts per month, receive 1,200 new leads per month.

- 69% of content marketers feel a lack of time is their greatest challenge....

Jeff Domansky's insight:

These stats will both surprise and inform you. Good read for marketers.

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Content Shock: Why It's Time To Rethink Your Content Marketing Strategy | Visually

Content Shock: Why It's Time To Rethink Your Content Marketing Strategy | Visually | Public Relations & Social Media Insight | Scoop.it

...What made content marketing so successful was its ability to communicate with consumers without selling. It was a subliminal sales pitch that left potential customers with the desire to learn more about a product; a result of consuming relevant and moving content. Sites had to develop their message to appeal to consumers by creating a repository of interesting content.


With the amount of content growing rapidly, the ability to consume the content stays the same, despite technology having enable users to consume it at a higher rate than previously possible. Simply put: there aren’t enough hours in the day to consume the content available, requiring another great evolution to marketing theory in order to appease a group of consumers that have become oversaturated with different subject matter....

Jeff Domansky's insight:

Content shock? Overwhelmed? Saturated? Filter failure? Just a few of the challenges facing marketers in reaching consumers today.

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Meet the A-List of Social Selling [Infographic]

Meet the A-List of Social Selling [Infographic] | Public Relations & Social Media Insight | Scoop.it
Where influencers flock, practitioners can't be all that far behind -- and for a movement that might not be the rule today, social selling certainly has its fair share of champions. Research from Evolve!, Inc. commissioned by KiteDesk produced the definitive ranking of the most social salespeople ruling the internet, which was then neatly packaged into the following infographic. Read these pioneers' content, check out their profiles on LinkedIn, and keep an eye on their Twitter streams to learn how to do #SocialSelling from the best.
Jeff Domansky's insight:

Useful list of social sales influencers to consider following.

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14 Tools to Streamline Your Social Media Marketing |

14 Tools to Streamline Your Social Media Marketing | | Public Relations & Social Media Insight | Scoop.it
Do you want to manage social media more efficiently?

Do you have the right tools?

To streamline your approach, you’ll need resources that work well with your business.

In this article I’ll share the best tools to manage and optimize your social media marketing.
Jeff Domansky's insight:

Good list of tools for social marketing.

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8 Handy Tools For Creating Standout Decks

8 Handy Tools For Creating Standout Decks | Public Relations & Social Media Insight | Scoop.it
The beauty of today is that every presenter now has an arsenal of resources to help build, design and deliver some of the best presentations the world has ever seen. Whether it’s finding fabulous photos, utilizing beautiful slide templates or better organizing your story and content, there’s an app or tool just a few strikes of the keyboard away.

If you haven’t equipped yourself, now is the time. Below you will find a breakdown of eight of my personal favorites:
Jeff Domansky's insight:

Great tools including my favorite - Haiku Deck.

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The Guide to Instagram for Business | TOTEMS

The Guide to Instagram for Business | TOTEMS | Public Relations & Social Media Insight | Scoop.it

The Guide to Instagram for Business is an in-depth tutorial on how Instagram works and how brands (including yours) can integrate it in their social marketing mix to increase their online reach and attract new business.


In it, you’ll find all the basics on getting started with Instagram, as well as recommendations on advanced campaigns that provide a meaningful experience for your Instagram community....

Jeff Domansky's insight:

Totems, an Instagram analytics company, has produced this superb introduction and guide to Instagram for business. Highly recommended if you're just starting out on Instagram. 10/10

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Jeff Domansky's curator insight, October 12, 2014 3:30 PM

Totems, an Instagram analytics company, has produced this superb introduction and guide to Instagram for business. Highly recommended if you're just starting out on Instagram. 10/10

Liza Viana's curator insight, October 12, 2014 4:38 PM

Wonder whether your brand should be on Instagram, and why?

Morgan Lefkof's curator insight, October 12, 2014 11:08 PM

This article discusses the importance of Instagram for businesses. Adding Instagram to your social marketing mix can increase online reach and attract new business. The article explains how to start your business’ Instagram and gives recommendations on meaningful social media campaigns. The next part of the article gives some information about Instagram. It was launched in October 2010 and was bought by Facebook in April 2012. Instagram members can share photos and videos using the phone application or the online site. The next portion of the article discusses why a brand should be on Instagram. Around 200 million people and 75% of brands already have Instagram accounts. It is now one of the largest social media platforms. With these high numbers, there is a chance that your brand is already being mentioned on Instagram.

I believe that Instagram is a very big contender in social media. As the article stated, this platform is growing and will continue to gain more members. I know some people who check their Instagram more than their Facebook. When completing our social media audit, I noticed that some businesses lack presence with Instagram. Businesses should read this article to see how beneficial it is to have an Instagram account. 

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25 Must-Have Free Fonts for Entrepreneurs and Designers

25 Must-Have Free Fonts for Entrepreneurs and Designers | Public Relations & Social Media Insight | Scoop.it

Great fonts (like most excellent things on the Internet) are generally handcrafted by independent designers. Making a font takes an incredible amount of effort, which is usually reflected in the price tag. On rare occasions, though, kind and generous designers will give out a few fonts for free, as a way of advertising the rest of their collection. If you like any of the fonts below, please consider supporting their creators.


I’ve compiled the following list of 25 must-have free fonts for entrepreneurs, designers and anyone else looking to impress. Enjoy!...

Jeff Domansky's insight:

For a distinctive website or publication, only the right typeface and lettering will do. Here's a roundup of the best at a startup-friendly price point.

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Laura Blair's curator insight, October 12, 2014 11:08 PM
I love fonts
Mary Romero's curator insight, October 13, 2014 6:24 PM

Can't get any better than free for advertising purposes!

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What It Takes To Actually Get Marketing To Women Right

What It Takes To Actually Get Marketing To Women Right | Public Relations & Social Media Insight | Scoop.it

Women spend between $5 and $15 trillion a year on consumer goods in the U.S., so it's no wonder brands and marketers are obsessed with figuring out what it is women want.


As the buzz of "women's empowerment" has gained momentum, so too has anexplosion in advertising that's followed suit -- from Pantene's  #ShineStrong ad to Always' #LikeAGirl campaign.


But while advertising is huge when it comes to attracting customers, gaining a loyal following as a women-focused brand requires more than a well-shot ad, particularly today when what it means to be a women-focused brand is fundamentally shifting.


Having more women leaders running such brands is certainly accelerating their success, says Sonya Brown, general partner at Silicon Valley-based venture capital firm Norwest Venture Partners. For many of them, a few fundamental qualities stand out across the board...

Jeff Domansky's insight:

It's time to define the meaning of "women's branding," in a way that's genuine--not taking advantage of a trend.

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Craig Copeland's curator insight, October 16, 2014 8:27 PM

Not only are women my best clients because of their business savvy, they are still the number one shoppers and this marketing article hits it on the head.

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REVEALED: The Demographic Trends For Every Social Network

REVEALED: The Demographic Trends For Every Social Network | Public Relations & Social Media Insight | Scoop.it
The demographics of who's on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast.

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting. 
Jeff Domansky's insight:

Lots of valuable data on social media demographics.

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Maura Quigley's curator insight, October 14, 2014 10:11 AM

This article discusses the demographic trends for each and every social network. It discusses the different types of people that are on social media networks. I learned that most Facebook users have some college, make less than $49,999/year, and are between the ages of 18-29. It was interesting to learn that mostly women use Facebook and that LinkedIn is more popular than Twitter for more adults in the US. I had never really known the breakdown of demographics within a social media network and I found out somethings I didn't know and realized I knew a few more things than I thought.