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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>
Curated by Jeff Domansky
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Why email should be the jewel in digital marketing crown | The Wall Blog

Why email should be the jewel in digital marketing crown | The Wall Blog | Public Relations & Social Media Insight | Scoop.it

Despite the continued, rapid growth of new channels, email continues to be one of the most effective ways for brands to communicate with their customers. Nearly 145 billion emails are sent every day. And these are still being hugely read. In fact, our recent Email Benchmarking study showed that 39% of emails sent by brands to consumers are being opened. But, despite its obvious benefits, email marketing still needs strategic focus and creativity to make it as effective as possible. Marketers can’t put it on the backburner and stick to old tactics while paying more attention to ‘sexier’ marketing techniques such as social and search.


Marketers shouldn’t think that everything that can be done with email has already been done. This kind of thinking can only lead to uninspired, and potentially unappealing content that might not entice recipients to take action—which is an even more important goal than the open. Whether this is by including imagery, video content or highly relevant, behaviour-driven content, you ultimately want to still be focusing on the most innovative and creative ways to arouse their interest and ultimately, get them to click through to your site....

Jeff Domansky's insight:

Don't throw the e-mail out with the junk mail. eEen more important, up your game when it comes to the quality of content sharing and distributing.

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Study: 42% Of Customers Prefer Comparing Items Via Mobile

Study: 42% Of Customers Prefer Comparing Items Via Mobile | Public Relations & Social Media Insight | Scoop.it

Shoppers like looking on their smartphones but buying in person.


Customers, it seems, are increasingly turning to smartphones and tablets to research the devices they're going to buy. Mobile engagement firm JiWire just released its quarterly audience report which claims that 42% of surveyed customers prefer looking at the products they're considering purchasing on their smartphones or tablets instead of on a laptop. According to the study, 45% of customers also prefer to purchase products in-store instead of buying online.


JiWire surveyed more than 1,300 customers online. Of course, being a mobile engagement firm, they have a vested interest in noting increased use of smartphones for e-commerce, but their report sounds similar to other studies conducted as of late. As mobile apps become easier to use and offer a smoother shopping experience than the conventional web, users will migrate to them. One recent Skava study found that customers like mobile but are turned off by poor mobile retail experiences, and a Parago study found that showrooming is up 400%....

Jeff Domansky's insight:

This research highlighted some important trends in use of mobile by shoppers. Retailers and marketers take note.

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Rakesh Raghuvanshi's curator insight, August 21, 2013 8:23 AM

all the more reason for Global and National brands to go geo fencing their retail points in local streets and update daily contents like new deals, offers and social mentions 

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Intense competition seals CIO-CMO partnership

Intense competition seals CIO-CMO partnership | Public Relations & Social Media Insight | Scoop.it

This year, IDC has identified the Chief Marketing Officer (CMO) community as the partner of choice and benefit for CIOs with mobility as the top technology spend category. Marketeers in Asia Pacific clearly understand that mobility is the online platform and customer engagement channel. Already more than one-fifth of the CMO respondents have direct IT budget and procurement authority in their organizations.


With the convergence of social media/business, mobility, business analytics and cloud, the power of CIO+CMO cannot be underestimated. Businesses and governments who are looking at finding innovative ideas to propel forward in a highly-competitive markets where economic growth is slowing and markets are becoming borderless, understand this and other CIO+LoB partnerships are critical....


Jeff Domansky's insight:

The value of Chief Marketing Officers grows.

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Why branding works - Strat-Talking.com

Why branding works - Strat-Talking.com | Public Relations & Social Media Insight | Scoop.it

The desire to be part of something bigger. To really understand what it is about branding that appeals to people, we first have to understand the deeply entrenched set rules that we as people, animals, or however you would like to refer to yourself, actually work to, whilst observing the guidelines, parameters and systems that we work within…sure Brands act as a sign post for the product or service, building associations etc but that’s not all and not enough either.


To avoid going into the deep physiological motivations that affect all of us, for the purposes of this article I am forced to make some sweeping generalisations. The first of these is that beyond all other emotional requirements, we have an unending drive to be understood. Understanding is the lifeblood of our emotional state. For those of you that wish to do a little back reading about this somewhat broad statement, I can suggest several well written studies, that do a far better job of explaining why this is than I can deliver in this short thought piece.


To illustrate: have you ever noticed that most people actually quite like talking about their thoughts, feelings, opinions and emotions to other people. We see the evidence of this in the massive popularity of status updates and tweets etc…

Jeff Domansky's insight:

I found a lot of useful marketing insight in this post. Recommended reading.

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Rui Dong (1248713)'s comment, August 21, 2013 10:33 PM
Hi Steven, I found that this is a very good article about brand thing. We have many ways to run and manage a brand, but the first and the basic point is that we have to understand the deeply entrenched set rules that we as human with those guidelines, parameters and systems and so on. I agreed with what Steven said, brand is not only about the products and service, but also presents enterprise values, missions etc. Most consumers are emotional buyers, so that how could we get them interested in what we are talking about and keep watching our brand and relevant productions and services is become the key point. This article gives an example, which is why individual people work in a team can achieve more. Because they could share their understanding based on a common goal, and team is the best platform.
Labroye Tauevihi's comment, August 22, 2013 10:43 PM
I found this article to be very informative when discusseing brand management. In particular, I found the vivid visualisations of how the author used everyday scenarions to compare it to how branding should work. This made it a lot easier and allowed for a much more clear understanding of the points abour branding that the author was trying to get across. It is also interesting when he discusses the points about what we buy will represent ourselves to the world. Something I highly agree with. I tend to think that what people are wearing can aid in defining who they are as a person. The clothes act like an outer skin that can project our personalities and I think branding is similar to this, by promoting the products they are trying to sell.
Elaine Li's comment, August 23, 2013 12:16 AM
Hi, Steven, thank you sharing this article, I totally agree with your insight.
This article shows many different way to manage the brand. This article shows teamwork is much better than individual work also shows people working a company with very famous brand, they will feel proud of it. I agree with what Steven said in his insight, brand is about service and product of the company and the most important thing is brand also can represent the user. The insight also mentions to build a brand need have a unique ideas, to let customer think your brand is much greater than others. A good brand can ring many benefits to your company
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Smoothing The ‘Kinks’ In Your Omnichannel Strategy

Smoothing The ‘Kinks’ In Your Omnichannel Strategy | Public Relations & Social Media Insight | Scoop.it

Today's consumers are using many channels to consume information. Are retailers thinking about an omnichannel strategy? If not, they should!


It’s well established that today’s consumers use multiple channels – mobile, Web, social media, in-store – when engaging with retailers. On any given day, a shopper might research a clothing item online, visit the brand’s Facebook page and then purchase it in a store where she can try it on; the next, she might see something in a store on her lunch hour, price-check it on her smartphone and purchase it online at home, after checking in with the retailer’s social media pages.


According to the Interactive Advertising Bureau, three-quarters of shoppers use their smartphones while in-store to make a purchase decision, and according to Vantiv VNTV 0%, Inc., half have research and purchased an item online and then picked it up in the store. But how aware are consumers of all this channel-switching? Do they think, “Wow, I’ve really used a lot of channels today!” Or even, “Hmmmmm – which channels should I use to engage with my favorite retailer?”


I’m thinking probably not. They’re just doing what consumers do, flitting from channel to channel like a butterfly, as fickle as can be, calling to mind the flighty “followers of fashion” described in The Kinks’ 1966 single. What is an Omnichannel Strategy? With consumers freely using whichever channel suits them at the moment, retailers must attract, engage with and gain the loyalty of these followers of fashion, and they can do this by creating a consistent experience among all channels — the so-called omnichannel experience.


An omnichannel strategy begins with generating awareness on digital channels, because while brand awareness in the past was all about signage and window dressing on High Street, it’s perhaps more important today to stand out on digital channels. Indeed, in emerging markets, mobile devices are the first channel through which consumers may experience your brand....

Jeff Domansky's insight:

Really useful consumer research and good insight into our omnichannel marketing strategies.

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6 Minutes: That’s All The Time You’ve Got to Keep Shoppers | POPAI

6 Minutes: That’s All The Time You’ve Got to Keep Shoppers | POPAI | Public Relations & Social Media Insight | Scoop.it

Six minutes: it isn’t a lot of time, but it’s all you’ve got to keep shoppers’ attention, according to a new study conducted in the UK from Omnico, an omnichannel and customer experience company.


According to the findings, British shoppers will patiently wait in line for roughly 5 minutes and 54 seconds in-stores before they abandon their path to purchase completely and leave the store....

Jeff Domansky's insight:

Here's a good read and some marketing research to make you think when it comes to consumers.

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Hidden Persuaders II

Hidden Persuaders II | Public Relations & Social Media Insight | Scoop.it

“Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy” is an attempt to write a modern version of “The Hidden Persuaders”. Martin Lindstrom cannot write as elegantly as Packard, as his chapter titles (eg, “Buy it, get laid”) make clear. But as a marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, he knows the industry well. It is far more sophisticated than it was in the 1950s, and just as cynical.


Marketers have vastly more information about potential consumers than ever before. Every time you use a loyalty card you surrender personal information. Every time you do a Google search or hit the “like” button on Facebook, you surrender yet more. Google and Facebook protect personal privacy, but they also make money by selling generic information to advertisers. Professional data-miners use electronic data to create a detailed picture of what you have bought in the past (“history sniffing”) and how you bought it (“behaviour sniffing”). They can then draw your attention to products they think you might want to buy in the future. Smartphones can tell you that there is a shop nearby that stocks just the thing you have been looking for.


Marketers milk science for insights. Studies show that music can affect people's behaviour: shoppers in American department stores who are exposed to piped tunes with a slow tempo spend 18% longer in the store and make 17% more purchases than those who shop in silence. Marketers routinely track shoppers as they make their way around supermarkets and listen in on their conversations at the counter. They also take willing subjects and observe their reactions as they gawp at products....

Jeff Domansky's insight:

An interesting marketing book due for release soon.

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Big Data Is About To Produce A Whole Bunch Of Google-like Companies — Here's How

Big Data Is About To Produce A Whole Bunch Of Google-like Companies — Here's How | Public Relations & Social Media Insight | Scoop.it

Why are techies and scientists so excited about big data? It allows us to identify patterns and predict things like never before.

Jeff Domansky's insight:

Here's a few thoughts about big data and why it should matter to you.

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Mick Holloway's curator insight, August 18, 2013 8:33 AM

Nice examples of what Big Data is and why it matters.  And its not a Techie article either :D

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60 of the best global PR blogs

60 of the best global PR blogs | Public Relations & Social Media Insight | Scoop.it

Today, after lots of messing around with data, we’re pleased to be publishing an Inkybee view of 60 of the best PR blogs in the world.


Why? Well, everyone loves a list. And, there are certainly a few of similar lists about at the moment. But, as far as we’re concerned, the primary reason for doing this it to experiment a bit with the powerful technology behind Inkybee.


Last month Cision published a list of their Top 50 PR blogs and earlier this year PRWeek published their “Powerbook” of the most influential practitioners in the UK PR industry.


We’re not competing with these publications and we’re definitely not proclaiming that this list is the definitive list of the best 60 public relations blogs on the planet. Quite the opposite. We recognise that this is a subjective process and ranking could be done in many different ways. We have been through a rigorous, objective methodology which we’ve detailed separately, but it can never be definitive. Plus, we have focussed sharply on “Public Relations” to the exclusion of blogs with wider coverage of marketing and social media....

Jeff Domansky's insight:

Check out (cough) Number 17! LOL. Great PR resource.

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What Can Social Media Do For A Traditional Brand?

What Can Social Media Do For A Traditional Brand? | Public Relations & Social Media Insight | Scoop.it

The 80-something year-old Hambletonian harness race leveraged social media marketing to infuse new enthusiasm for the race and sport. Jason Falls reviews the Hambletonian Society’s efforts.Last weekend’s Hambletonian gave us an interesting look at social media. Odd that we’re talking about social media and an 87-year-old harness race – a sport most associate with 70-something New Jersey retirees – but that’s kind of the point.


This year, for the first time, the Hambletonian made a focused effort on social media to re-ignite enthusiasm for the event – harness racing’s version of the Kentucky Derby – and even for the sport itself.Leveraging a compelling content marketing effort, blogger and traditional media outreach and social network activity including Tumblr, Facebook, Twitter, YouTube and Instagram, the Hambletonian Society established a respectable benchmark in social.


While they were at it, they may have hooked a portion of a vast new audience on harness racing in the process.Instead of getting fed a lot of metrics from the Hambletonian team (I was one of the bloggers they outreached to for help spreading the word about the event), I decided to look at the aftermath from an analyst’s perspective. If their goal was reach and awareness, they did a nice job....

Jeff Domansky's insight:

Harnessing social media: an interesting case study that shows you should never present the social marketing can work for you, your business or your industry..

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Google update has not killed press releases or PR Agencies its just killed crap content and spammy writing | 10 Yetis

Google update has not killed press releases or PR Agencies its just killed crap content and spammy writing | 10 Yetis | Public Relations & Social Media Insight | Scoop.it

10 Yetis Vents - Google update has not killed press releases or PR Agencies its just killed crap content and spammy writing.


Right now the interwebs are full of "Google has killed PR Agencies/press releases" stories. These all relate to big G's latest update that talks about its crack down on keyword optimised press releases and the need to use no-follow links in stories that PRs push out.


Whether it is emails from nervous clients wanting clarification on the situation, or people on Twitter sending me DMs asking if I have seen various stories (because we set our stall out around being very SEO savvy), it is really up in my grill right now.


Not many public relations professionals have put their head above the parapet and come out with their take on this, so I thought I would give it the first shot....

Jeff Domansky's insight:

10 Yetis analysis will help you refocus your news release efforts. Recommended reading for PR and marketing people.

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Julia Chandler's curator insight, August 14, 2013 4:57 AM

Overview of the recent google changes - clearest one I've seen so far

Jeff Domansky's comment, August 14, 2013 2:17 PM
Totally agree Julia, this was a useful overview.
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Customer experience extends far beyond customer service

Customer experience extends far beyond customer service | Public Relations & Social Media Insight | Scoop.it

How clients interact with a brand has changed significantly. Now the customer experience extends far beyond customer service, and so it should....


If you didn’t know better you could be forgiven for thinking that the line was for an über cool nightclub. World class underground House music is pumping from the speakers and there is a doorman looking after the crowd outside. Unlike a nightclub doorman though, he is offering free gelato taste tests to help ease the decision making process once inside.


Even if you can’t make it to Surry Hills or Darlinghurst on a chilli winters night, the customer experience extends across the globe via their popular Facebook page. Messina’s Facebook audience enjoys (amongst other things) a personalized level of social media customer service that makes them feel like they are part of the brand. I guess you get the idea. Messina is nailing their customer experience.Forrester Research’s study ‘The State Of Customer Experience Management‘ suggests that over 90 percent of companies rate customer experience as a top priority moving ahead.


So what separates customer experience from customer service and what can your business do to improve your customer experience?...

Jeff Domansky's insight:

Here's a great case study and how one gelato maker takes customer experience to a business building high.

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About Me social profiler tool | Creative Agency Secrets

About Me social profiler tool | Creative Agency Secrets | Public Relations & Social Media Insight | Scoop.it

Integrate your online profiles from social platforms into a single summary page using About Me.We’ve all got accounts on heaps of different social sites – here’s one that pulls together your wide range of accounts into a single page that is all “About Me“. Which is coincidently the name of the service. Tony Conrad – Founder of About Me Its service is a single page summary of your desired public profile, plus links to other places online where people can connect to you. Using a simple templated layout with strong graphics and use of imagery and customisable background colours, its easy to set up and create an unique, professional-looking page....

Jeff Domansky's insight:

Don't forget About Me. It's a great way to coordinate and integrate your various social media profiles for easier search and presentation.

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Ecommerce delivery: what do customers want?

Ecommerce delivery: what do customers want? | Public Relations & Social Media Insight | Scoop.it

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers' needs. As stats from a new Multichannel Retail Survey show, customers are demanding more flexibility in delivery options, and retailers need to offer this to increase conversions. Our survey found that 50% of respondents had abandoned a purchase online due to unsatisfactory delivery options. So which options are customers looking for, and who is offering them?...

Jeff Domansky's insight:

Can you imagine that 50% of consumers did not complete and online purchase because of poor delivery choices? That's fixable and smart businesses will get on it as soon as possible.

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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Public Relations & Social Media Insight | Scoop.it

Here's the antidote for social media gurus. Don't be fooled by this terrible social media marketing advice.There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should -- and shouldn't -- believe?Have no fear! We’re here to share some of the worst pieces of social media advice we've seen to debunk all those misguided "best practices" and steer you in the right direction toward social media marketing truth and justice....

Jeff Domansky's insight:

Attention social media gurus.your advice is not always correct. And, its not about YOU. We don't care!

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Social Me Multimedia's curator insight, August 23, 2013 2:23 PM

Beware of the "quick fix" and social media "snakeoil" salesmen that promise the moon and don't deliver.  When you are hiring a professional digital marketer, you are bringing someone onside to help you improve the communication of your brand image and build relationships with your customers.  

 

It's a long term investment, not a short term fix.  And social media is one tool in the arsenal of digital marketing management.  

 

If you want results, hire a professional. 

 

Information. Conversation. Engagement. 

www.socialmemultimedia.com 

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What’s Your Brand Worth?

What’s Your Brand Worth? | Public Relations & Social Media Insight | Scoop.it

CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous item that rarely gets the executive attention it deserves.


It turns out that companies can determine how much a brand is worth. We’ve seen this most recently in the bidding war breaking out for Steinway, which is a brand that transcends time and technology. It has legendary cache, in a way that fabled brands like Kodak or Polaroid did not. We know that strong brands with good reputations have 31% better total return to shareholders than the MSCI World average....

Jeff Domansky's insight:
Great look at the value of brand and reputation.
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Calvin Henton's curator insight, August 20, 2013 8:34 PM

I think getting a good brand to your name/company is so important. I think that this is really the only true difference between your coffee shop and the coffee shop around the corner or that soap over this soap. The coffee may be exactly the same and the cafe have the exact same menu, however the brand is what will bring the consumer in and keep them coming back. Just like Starbucks, in my opinion the coffee it self is actually pretty rubbish same goes for the food (also over priced) compered with most cafes in auckland there are hundreds of nice and better options, yet I will still go there over the next door cafe purely because of the brand.

 I also think this is where it is going to become a lot harder for companies and products to create this brand when they have to rely solely on digital media to do so. As I beleve the strongest brands are formed thru a tactile encounter with the product by actually going into the shop or business and experiencing it for your self. This becomes much harder when it is only on a screen with a million other distraction as well as sitting anywhere doing so in a very uncontrolled environment. 
Nicole Jones de Rooy's comment, August 21, 2013 6:12 AM
Thanks for your insight - interestingly I have just asked scoopit folk about why there can be scoopit pages with the same name. Are we not in a sense branding our name with the content that we curate. Would be good to hear other opinions on this.
Alexandra Sinclair's comment, August 21, 2013 7:43 PM
Stop going to Starbucks Calvin... have you seen the stains on the couches???
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Why High-End Watchmakers Should Worry About Apple, Part 2

Why High-End Watchmakers Should Worry About Apple, Part 2 | Public Relations & Social Media Insight | Scoop.it

Super-rich watch buyers are not all equal. Recognizing that ultra-high-net-worth consumers are not a homogenous group based on psychographics, there are three profiles marketers can use to craft appropriate messages for the watches they are selling.


“If you assume the market of ultra-high-net-worth households is at about 200,000 worldwide,” said Douglas Gollan, Editor-in-Chief of Elite Traveler, a magazine that targets the wealthy through distribution aboard private jets and also publishes an annual watch guide for readers, “using the research we’ve done examining psychographic composition of wealthy watch buyers, there are 21,000 Connoisseur households accounting for US$4.7 billion in sales, 31,000 Trendsetter households generating US$2.5 billion in purchases and 13,000 Winner households accounting for US$2.3 billion in luxury timepiece sales.”...

Jeff Domansky's insight:

The rich are different from the rest of us... So there!

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First Screen Keeps First Place - Jacqueline Corbelli - Jacqueline Corbelli

First Screen Keeps First Place - Jacqueline Corbelli - Jacqueline Corbelli | Public Relations & Social Media Insight | Scoop.it

From time to time, media reports on the latest tectonic shift in digital devices and the associated increase in time we spend online are a prophesy - the death of all TV viewing is imminent. Statements like this one recently, "the steady increase in online traffic is cannibalizing TV viewing and effectiveness," have been uttered by pundits periodically over the past decade or more, driving hysteria throughout the industry with marketers left to wonder if it is truly and finally the end of TV advertising as we know it. Isn't it inevitable?


Turns out the answer is 'yes' and 'no'. TV viewing behavior has been permanently altered, and the change (while glacial vs. 'shock and awe') has been sweeping. That said, the net real effect on TV's pivotal role as THE video medium has been minimal – indeed, online viewing has been growing in tandem with not at the expense of overall TV viewing. BOTH online and TV platforms are witnessing record engagement numbers, with television still very much at the helm. Indeed, traditional, living room, TV consumption has grown year-over-year in the U.S., and continues to dominate as consumers seek out appealing entertainment and information[1]. W


ith growing consumer appetite for content and increasing dexterity with mobile devices, adoption of smartphones and tablets will continue to rise, but ALL indications are that television will remain the glowing centerpiece in the living room for the foreseeable future....

Jeff Domansky's insight:

Seems like we can't write off television yet despite the impact of convergence.

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Top 10 Marketing Books of All Time

By identifying the differences between “innovators” and “laggards” and everything in between, Geoffrey Moore creates a roadmap for how new markets develop. While his book focuses on high tech, the lessons that he draws and the example he gives are applicable to every industry and business situation....

Jeff Domansky's insight:

Great resource for marketers.

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Just 11% of people expect to receive customer service via social media

Just 11% of people expect to receive customer service via social media | Public Relations & Social Media Insight | Scoop.it

An inevitable consequence of the push to achieve sales through multiple channels is that businesses must also be prepared to deliver multichannel customer service. But is social there yet?


An inevitable consequence of the push to achieve sales through multiple channels is that businesses must also be prepared to deliver multichannel customer service.


Poor levels of service can ruin the overall shopping experience and mean that the customer is lost forever, so online, in-store, mobile and all other channels must work together to deliver an excellent overall customer experience.New research from eDigitalResearch examined how consumers prefer to contact companies and then compared the various response times and satisfaction levels.


The survey asked more than 2,000 UK respondents how they expect to be able to contact a business - 92% selected email, followed by telephone (71%) and by post (45%). Fewer than one in four (22%) said live online chat and just 11% said social media....

Jeff Domansky's insight:

From the research, it looks like consumers have low expectations of "social service" and companies are doing their best to keep those expectations low by not delivering very well.

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Irrelevant Content Is Killing the UX - 'Net Features - Website Magazine

Irrelevant Content Is Killing the UX - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

The 2013 Online Personal Experience study, which was conducted by Harris Interactive on behalf of Janrain, reveals that 74 percent of online consumers get frustrated with websites when content is displayed (such as offers, ads and promotions) that has nothing to do with their interests. In fact, the study found that 28 percent of respondents would give up social networks for a week, 25 percent would give up chocolate for a month and 21 percent would give up their smartphone for a day in exchange for relevant content on all of their favorite websites.


Perhaps the study’s most interesting stats, however, show that people are more annoyed by irrelevant political ads than anything else. For example, 67 percent of adults would lose their patience and leave a website if an ad appeared asking for donations from the political party that they dislike the most. That said, just 57 percent of respondents would leave a site if they were married and shown ads for a dating service, while 50 percent would leave if shown a recommendation to purchase underwear for the opposite gender....

Jeff Domansky's insight:

Research shows irrelevant content will cause high-level user or visitor dissatisfaction.Target your audience better or pay the price. And, while you're at it, chuck the marketing crap.

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30+ compelling mobile search statistics

30+ compelling mobile search statistics | Public Relations & Social Media Insight | Scoop.it

Mobile search is an unavoidable part of digital marketing as if brands don't adapt to consumer behaviour then they risk becoming sidelined if their competitors are faster to react....


Google has already predicted that mobile search will overtake desktop in the next few years, so businesses should really already have a mobile search strategy in place.But don't just take Google's word for it. Here are 30 compelling mobile search stats to help make up your mind...


Use of mobile search


A comScore study found that the total number of US searchers using mobile phones grew 26% between March 2012 and December 2012, from 90.1 million to 113.1 million searchers....

Jeff Domansky's insight:

Get your mobile mojo working or risk losing customers or falling behind your competitors.

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Andy Birkitt's curator insight, August 15, 2013 10:29 AM

Google has already predicted that mobile search will overtake desktop in the next few years, so businesses should really already have a mobile search strategy in place.

Ali Anani's curator insight, August 16, 2013 12:52 AM

New trends for business emerge

Ouida Sparkman's curator insight, August 16, 2013 12:30 PM

Is your blog responsive to a mobile search?

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12 Ways to Optimize Press Releases & Avoid Google Penalties

12 Ways to Optimize Press Releases & Avoid Google Penalties | Public Relations & Social Media Insight | Scoop.it

Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities.


Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists.


It's true: the world's largest search engine called links in press releases "unnatural" and is mandating nofollowing them. What does this mean to organizations using press releases to gain digital visibility in search and social?For brands publishing a press release or an article on your site and distributing it through a paid wire service, such as PR Newswire, Business Wire, Marketwire or through an article site, you must first make sure to nofollow the links if those links are "optimized anchor text."


Is This a Big SEO Deal? Yes. No. Maybe.


Google has been slowly squeezing the SEO life out of press releases for a while now.


"In 2006 online press releases were amazing for SEO. In 2013? Not so much," said Joe Laratro, SEO expert and PubCon lead moderator. "Online press releases have had very little value in terms of links and content over the past few years – I would say it had been steadily declining. However, I still thought it was a good part of a large organic link building strategy until the new guideline changes."...

Jeff Domansky's insight:

So there. The sky is not falling but the landscape is changing and the ways to get better news release results need revamping.

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Apple's Charger Take-Back Is a Model for Ongoing Brand Engagement - Ad Age Mobile

Apple's Charger Take-Back Is a Model for Ongoing Brand Engagement - Ad Age Mobile | Public Relations & Social Media Insight | Scoop.it

Apple's deal to take back non-brand phone chargers is not only brilliant crisis PR, it's a model for engaging consumers.


Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight attendant was reportedly electrocuted last month while using an iPhone as it was charging. The take-back program has been hailed as a brilliant PR move to defend Apple's brand, because it shifts blame to a charger unsanctioned by the company, though investigators haven't confirmed that conclusion.


There's a bigger idea here, though, that makes this program a model for brand engagement overall....

Jeff Domansky's insight:

I'm not sure I'd call this brilliant "PR" but it's definitely smart guerrilla marketing or maybe brandjacking would better describe it? It is a very interesting and useful reminder of a response or real-time.

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Cold Calling Is Dead, Thanks To LinkedIn

Cold Calling Is Dead, Thanks To LinkedIn | Public Relations & Social Media Insight | Scoop.it

...Calling somebody cold.Out of the blue. No referral. No information. No relationship. No trust. No credibility. No rapport. No introduction. No qualification. Just cold.


Why would anybody with half a brain and bills to pay ever do that?


Then I read more of his article and found he made some pretty good points and I cooled down a bit....

Jeff Domansky's insight:

How LinkedIn is changing sales forever.... 

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