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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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16 Tools to Help You Come Up With Blog Ideas for Posts

16 Tools to Help You Come Up With Blog Ideas for Posts | Public Relations & Social Media Insight | Scoop.it

Relevant content is key to reaching valuable audiences. Outlined are tools you can use to come up with blog ideas for posts to keep your content engaging. Content marketing is helping small businesses generate website traffic, online visibility and ultimately, sales leads. And a business blog is key to content marketing.

 

But if you’re like many in a small business, you may find yourself wondering, “What do I blog about today?” If you have trouble coming up with blog ideas for posts, read on. We’ve collected 16 of our favorite tools that help us here at Small Business Trends generate ideas for blog posts. Try out some of these tools the next time you find yourself staring at a blank screen....

Jeff Domansky's insight:

Bloggers, here's 16 ways to get unstuck.

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Nextly: The Keyboard Powered News Reader

Nextly: The Keyboard Powered News Reader | Public Relations & Social Media Insight | Scoop.it

When it comes to the RSS feed app wars, at this point if you are going to win people over, you have to be willing to do something different. Not radically different, but something that will make you stand out. Whenever I come across a new Google Reader app, I ask myself, “What does this app do that I cannot already do in Google Reader?”

 

In the case of Nextly, they definitely present you with a different experience all together. Unlike other RSS reader apps, they take a slightly different route that is somewhat interesting and could actually catch on. One feature that they do to stand out from the others is that they incorporate the use of the keyboard into the reading experience. Sound intriguing? Let’s explore more of this app and see what it has in store for us....

Jeff Domansky's insight:

Objective review of Nextly, another possible RSS feed reader replacement for Google Reader. See if it works for you. I'm liking Feedly despite its limitations.

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SEO or Content Marketing Agency - Who Should Lead Your Online Marketing?

SEO or Content Marketing Agency - Who Should Lead Your Online Marketing? | Public Relations & Social Media Insight | Scoop.it

...Therein lies the fundamental difference between today’s SEO focused content and what content marketers offer. SEO is accountable to metrics like search visibility, organic search traffic and any measurable actions that lead to and result in conversions. The more content that can serve as a “hook in the water” of search results, the more the SEO can show an impact on the investment.

 

As I’ve been saying lately, SEO anticipates demand through an understanding of keyword popularity and content marketing creates demand driven by producing content based on the customer journey. Optimization is an effort to improve search visibility of existing content and digital assets as well as the creation of new content according to a target list of keywords.

 

Content Marketing is an approach that emphasizes the thoughtful creation of content for a particular audience designed to influence an action or outcome. Rather than keyword popularity driving content creation, an effort is made to understand the customer buying journey and to architect a content plan that provides the right kind of information and experiences along the buying cycle....

Jeff Domansky's insight:

Valuable distinctions between SEO and content marketing...

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Five SEO Mistakes Bloggers Should Avoid | Business 2 Community

Five SEO Mistakes Bloggers Should Avoid | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Regularly blogging awesome material does so much for your business. It provides a reason for your readers to return. It establishes new connections, and strengthens older ones. It brings you exposure in front of a new audience. Achieving the right level of SEO for your blog is like walking a tightrope. Not enough or too much, and you’ll fall over on either side. Here are five SEO mistakes to avoid as you continue to write...

Jeff Domansky's insight:

Matthew Brennan shares really practical advice for bloggers.

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Rich Rawdin's curator insight, May 6, 2013 4:46 AM

We all need to read this article. Sometimes we have to stop and smell the roses...

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Numbers show that newspapers are indeed doing more with less | Poynter.

Numbers show that newspapers are indeed doing more with less | Poynter. | Public Relations & Social Media Insight | Scoop.it

A chart making the rounds this week showed that annual newspaper advertising revenue has fallen from a high of more than $60 billion around 2000 to about $20 billion in 2011. Stunning, yes. Put that chart against ASNE’s annual survey of newspapers’ newsroom employment and you see see something else: Newspapers employ about the same number of journalists as in the late 1970s, and they’re paying for them with roughly the same amount of advertising revenue as in the 1950s. How’s that for confirmation that journalists are doing more with less? The chart posted by University of Michigan professor Mark J. Perry showed that print advertising revenue is at a 60-year-low, just over $20 billion....

Jeff Domansky's insight:

This Chart says it all and it's not a pretty picture.

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Art Jones's curator insight, May 7, 2013 8:52 AM

Just a example of digital darwinism, business must adapt or die!

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The Journalist's Toolbox: Mobile Journalism Archives

This is a collection of mobile resources from Mike Reilley and the Poynter Institute's Regina McCombs, Dave Stanton and Damon Kiesow, as well as many others. A list of mobile reporting tools appears at the end of this page. Most apps are tailored to the iPhone but have versions available for many other smart phones, too....

Jeff Domansky's insight:

Excellent resources for PR and marketing too...

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Content Marketing Books: Seven Good Choices

Content Marketing Books: Seven Good Choices | Public Relations & Social Media Insight | Scoop.it

Content marketing is quickly becoming a primary focus on the Web. The expansion of blogs and websites that use content as a main format make it a hot topic for any marketer and content creator. But it is an adapting field like any other, and you might be worried that you’re not exploiting the method as much as you should be.

 

Content Strategy Versus Content Marketing

There has been a lot of talk lately about content marketing, especially since blogs have become so ingrained with other social media. There has also been a lot of talk about content strategy. The obvious question becomes: What is the difference between the two? Are content marketing and content strategy the same thing? Not really. A better way to explain the way the two differ is to say that content strategy is the process of developing a plan for marketing a product, website or concept. Content marketing, on the other hand, is a tool that can be used to carry out that strategy....

Jeff Domansky's insight:

Here are seven good content marketing books to educate yourself as well as valuable contrast between content strategy and content marketing.

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Barley Aims To Be The Absolute Simplest Way To Create And Edit Websites | TechCrunch

Barley Aims To Be The Absolute Simplest Way To Create And Edit Websites | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Sometimes the simplest product demos can be effective. Take a new web editor called Barley. To show off the product, co-founder Colin Devroe opened me a regular old web page, then changed the wording of the page with just a few keystrokes. A small editing menu opened as he typed, but didn’t have to access an admin dashboard, open a separate editor, edit any HTML, or anything like that. To be clear, there was more to the demo — but that was the heart of it. The point is to offer a web page editor with absolutely no learning curve....

Jeff Domansky's insight:

Looks interesting. Great design. Will be reviewing it this week including value for features. .

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wanderingsalsero's curator insight, May 5, 2013 10:21 AM

Sure, looks nice.  But not for $18 a month.

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5 Reasons Your Small Business Needs Local SEO | Business 2 Community

5 Reasons Your Small Business Needs Local SEO | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

This is partly because Google’s algorithm isn’t playing any games these days, and partly because there are so many businesses working on their local SEO at the same time you are. If these people are your competition it’s going to be more and more difficult to rank as time goes by.

 

Despite all of this, there are still businesses out there that aren’t embracing the essential nature of local SEO. Some are trying to keep things on a purely social playing field by purchasing ads on Facebook and focusing their marketing efforts exclusively in these areas. Others are (seemingly) deliberately ignoring the opportunity presented by the local listing pages offered by the major search engines – Google, Bing, and Yahoo each offer pages that businesses can claim in order to increase their local exposure. And if the search engine has a result to deliver that was created with their webmaster tools, don’t you think it’s more likely than someone other content to appear when someone searches for a term relevant to your business?...

Jeff Domansky's insight:

Local SEO is very important for many small businesses and is also one of the more difficult online marketing strategies to master. These tips will help...

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Adam Donkus's curator insight, May 14, 2013 1:01 PM

The last reason is definetly the most important reason to invest in local SEO

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How mobile marketing is different from traditional marketing

How mobile marketing is different from traditional marketing | Public Relations & Social Media Insight | Scoop.it

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical.

 

For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right?

 

Strategic demographic segmentation helps companies choose their customers according to their need.

 

Focus on the customer

Here are some best practices for a mobile marketing campaign:

○ Keep the customer involved

○ Listen to customers: comments and criticisms are always constructive

○ Be willing to offer something to the customer

○ If the client requests, let them opt-out easily

○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;

○ Build lasting relationships with customers;...

Jeff Domansky's insight:

Great tips, useful distinctions between mobile and traditional marketing.

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MTD's curator insight, May 4, 2013 1:43 AM

Your mobile strategy has one major difference with traditional marketing: it allows and requires far greater socialisation with the target. Without that, you are not using the medium right - and in an ever more McLuhanite world that means you're not delivering the message and inspiring action the way you want. In other ways however these very useful tips are simply underlining what all marketing is about: communication, exchange and closeness to provoke adoption and loyalty.

Marie Dougy's comment, May 4, 2013 8:06 AM
effectively it is important to consider the creation of an advertising campaign optimized for mobile - starting with reading and navigation for mobile screens
Zeebric's curator insight, May 5, 2013 11:41 PM

Detailed and instructive article on mobile marketing.

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Can You Measure Content Marketing & Social Media ROI?

Can You Measure Content Marketing & Social Media ROI? | Public Relations & Social Media Insight | Scoop.it

The catch phrase of 2013 seems to be “Big Data” – the concept of how massive amounts of strategic data collection (can you say “google”), analysis and targeting can generate huge ROI for businesses. I’ve written how I believe technology for marketers has finally caught up (technology-wise and cost-effectiveness) to where “lazy marketing” is no longer a valid excuse.

 

Do you know which of your marketing channels are bringing in the most customers? In today’s multi-channel world, it can be tough to tell. Generating engaging content marketing media is already tough enough – we need tools and processes to know what’s working and what’s not in order to maximize ROI. Savvy marketers know and use closed-loop analytics tools to measure, analyze, and act on the performance of all the elements of their marketing, from blogs to social media, landing pages to leads, and calls-to-action to email marketing and more.

 

Take a look at the infographic/study below, conducted by the gurus at SEOmoz. The standout takeaway: “….lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools”. This comes as no surprise. When savvy social media marketers are communicating their messages online, they want to know exactly how those efforts are benefiting them by analyzing whether each social strategy is connecting to their end goal: revenue….” …and how do your social media channels stack up against your blogs, videos email touches and landing pages?...

Jeff Domansky's insight:

How do you measure up in your social marketing? Useful tips and tactics.

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May Day: Small Businesses Need Social Media Help | Heidi Cohen

May Day: Small Businesses Need Social Media Help | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

May Day, May Day! Small businesses are drowning when it comes to social media. Research by Constant Contact shows that almost 60% of small businesses need help with social media marketing. Includes four tips to help small businesses create content.

Jeff Domansky's insight:

Heidi Cohen's four content creation tips are really helpful for small business.

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Create Blog Content they will never forget

Create Blog Content they will never forget | Public Relations & Social Media Insight | Scoop.it
Want to create blog content that will be unforgettable? Pour a bit of passion in it and stir.... What is it that makes a blog post unforgettable? How about the amount of information in it? The topic perhaps? What matters and sets you apart as a blogger is your ability to connect with your reader on an emotional level. When that magic happens your blog content can leave a lasting impression. What Are You Passionate About? Turn your obsession into remarkable blog content by sharing everything you know about it. Don’t hold back anything! Write in your own voice, too. Do your best to sound as natural as possible, and people won't be able to help being drawn to your content. Information can be found by the mega tons these days, but it’s impossible to copy someone’s passion! Write your blog posts as if you were writing your manifesto; write with intensity and passion. Set out on a mission to stun your readers with content; it’s the best way to create posts which become unforgettable within your niche....
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Bad PR Isn't Causing PetroChina's Reputation Crisis

Bad PR Isn't Causing PetroChina's Reputation Crisis | Public Relations & Social Media Insight | Scoop.it

The last two months have not been kind to PetroChina on the PR front. The company’s former chairman has been implicated in a murder and money laundering. A key team of execs resigned en masse. A giant facility has stayed shut-down by an earthquake and safety concerns, while the environmental risks of a new investment have prompted riots in the streets.

 

Earnings are down. It’s a textbook case of a corporate reputation crisis. Only not the way you think, since the company’s reputation has stayed all but unaffected. The reasons why suggest that marketers at public companies should look at corporate reputation less as an idea, and instead measure it as a series of behaviors....

Jeff Domansky's insight:

Interesting perspective on corporate reputation as a series of behaviors instead of a concept.

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21 Quick Tips: How to Write a Blog for Your Business | Social Media Today

21 Quick Tips: How to Write a Blog for Your Business | Social Media Today | Public Relations & Social Media Insight | Scoop.it

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.... 21 tips for better blogging...

Jeff Domansky's insight:

More about planning than blog writing.

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Art Jones's comment, May 8, 2013 9:02 PM
Well said Neil!
Jeff Domansky's comment, May 8, 2013 9:08 PM
Art, Neil appreciate your thoughtful comments.
FOOD TECHNOLOGIST's curator insight, June 12, 2013 7:37 PM

21 Quick Tips: How to Write a Blog 

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How to Know When to Pull the Plug on a Social Network

How to Know When to Pull the Plug on a Social Network | Public Relations & Social Media Insight | Scoop.it

So, you want to stop wasting so much time, money, and resources on your social media marketing efforts. But, undoubtedly, you’ve heard numerous social media "experts" say, “You need to be on every single social network!” Well, that’s terrible social media advice, and you should simply ignore it.

 

While it’s a good idea to experiment with various social networks, you also need to make sure you’re following your analytics closely to assess if your efforts are aligning with your company’s goals, reaching your intended target audience, and actually moving the needle. So whether you're simply questioning if one of your social networks is really worth your time or are seriously considering pulling the plug on a seemingly under-performing one, here's what you need to know first to decide if the time really is right to cut it out of your social media marketing mix....

Jeff Domansky's insight:

How to evaluate whether you should nix a social network from your social media marketing mix....

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3 Questions Every Blogger Must Answer | Heidi Cohen

3 Questions Every Blogger Must Answer | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

At the heart of developing your blog voice, you need to answer to the following three questions:

- Who is your blog? In other words, what’s your blog’s personality? Think of your blog as if it were a real living person. What are his likes and dislikes? What are his priorities? What are his hot button issues? What is his area of deep knowledge? What makes him tick and motivates him to blog? (Money isn’t a strong answer to this question. Blogging is a lot of work and there are lots of other ways to make money.)

- Who is your audience? Who are your readers and why are they motivated to read your blog content? What’s in it for them? To this end, it’s useful to create a marketing persona because it helps you to define your target reader.

- Who are your competitors? What other blogs are in your category? How do they cover the topic and what makes yours different? As with any offering, your competitors define the market. Where’s your opportunity to stand out? Also, who are the top-level bloggers in other categories that you follow? This helps you see trends and is useful for gathering ideas and places for guest blog posts....

Jeff Domansky's insight:

Smart tips for bloggers from Heidi Cohen.

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Taking a Newsroom Approach to Content Marketing - Journalistics

Taking a Newsroom Approach to Content Marketing - Journalistics | Public Relations & Social Media Insight | Scoop.it
Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Don’t believe me? Search any content marketing related keyword in Google Trends and you’ll find a spike in conversation this year around the topic (the graph to the right is for “content marketing” news headlines). The problem facing most organizations is how to create great content that will get noticed and shared as information volumes continue to increase. We all know that most people have too much information to process – so how can your organization hope to break through the clutter, filters and competition to get noticed? For starters, your communications team should start to think like a newsroom. Before we explore how to shift your mindset to that of a newsroom, let’s start by looking at the past and present state of content marketing from my perspective....
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Q&A: Ryan Bonnici of ExactTarget on digital excellence and inspiration

Q&A: Ryan Bonnici of ExactTarget on digital excellence and inspiration | Public Relations & Social Media Insight | Scoop.it

Econsultancy has been discussing digital excellence on an ongoing basis for a while now, as digital concepts increasingly permeates business operations, capabilities and structures. Ahead of ExactTarget's Connect tour, where Econsultancy is a media partner, I managed to catch up with one of the key members of their APAC operations, Regional Marketing Manager, Ryan Bonnici, to get his thoughts on the topic, as well as the peripheral issues of digital innovation, data and technology.

 

How would you define digital excellence?

 

There's a few different ways, but I'd say the focus on customer experience represents the next evolution of marketing - and this will define excellence....

Jeff Domansky's insight:

Good readand inspiration.

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Explained: The actual difference between growth hacking and marketing

Explained: The actual difference between growth hacking and marketing | Public Relations & Social Media Insight | Scoop.it

Like most people who do marketing for startups, I have a love-hate relationship with the term “growth hacker.” On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. On the other, it just sounds like one of those Silicon Valley buzz words that makes you want to puke every time you hear it (can anyone say “pivot”?).

 

That said, “growth hacker” is here to stay. So we may as well own it and make it clear what it means — that way, we can actually use it, hire for it and train for it. The difference between “growth hacking” and “marketing” A growth hacker really is just a marketer, but one with a different set of challenges to tackle and tools to work with.

 

There are a few key differences between startups and big companies (for simplicity’s sake, I’ll call them “corporations”) that best explain the difference....

Jeff Domansky's insight:

Thought post worth reading on "growth hacking."

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6 Stats to Restore Your Faith in Social Media | Social Media Today

6 Stats to Restore Your Faith in Social Media | Social Media Today | Public Relations & Social Media Insight | Scoop.it

As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Therefore, we are constantly tasked with searching for studies and statistics that suggest that social media is still heading for world domination.

 

One particular source I like to turn to for said stats is AllTwitter.com by MediaBistro. They frequently feature studies done by excellent social media companies. Recently, they featured an infographic by Balihoo that had some great and validating social media statistics. As we know, infographics are meant to present data in a quick and easy to digest way, so let’s apply some context to the data....

Jeff Domansky's insight:

Useful stats on social media.

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Four Things Most Brands Wish They Did Before Starting a Blog

Four Things Most Brands Wish They Did Before Starting a Blog | Public Relations & Social Media Insight | Scoop.it

Here are four things you should do before starting a blog. These tips and tricks can be applied to someone who has been blogging for years or even days....

 

The entire concept of blogging may not be rocket science, but there is still a large component that drives a formula for success. If you’re starting a blog and you want your content to spread, you have to do a few things to ensure that the content is worth sharing. You need to focus on creating valuable content and not making the typical content marketing mistakes. Over the last 5 years I’ve learned how to successfully create content for both my personal blog and clients. Furthermore, I’ve learned what not to do and the importance of kick-starting your blogging efforts the right way. If you’re new to blogging or planning to get into it, here are a few things you should do:...

Jeff Domansky's insight:

New bloggers take note. Experienced bloggers double check ;-)

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Elsie Whitelock's curator insight, May 5, 2013 6:50 AM

really good tips here before starting your blog or just refreshing an exisitng one

Jeff Domansky's comment, May 5, 2013 3:24 PM
Glad the tips were helpful Francoise and Elsie.
Evgeniy Beloshytskiy's curator insight, May 6, 2013 4:18 AM

4 секрета успешного ведения блогов для малого бизнеса

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The State of Influence Marketing and Scoring Platforms — socialmouths

The State of Influence Marketing and Scoring Platforms — socialmouths | Public Relations & Social Media Insight | Scoop.it

It’s important that we make the distinction between Influence Marketing and Influence scoring. Influence Marketing has always been part of our lives, whether we recognize the term or not. Everyday, brands put their products in the hands of targeted individuals that have a clear impact in an specific niche.

 

I think this quote from the upcoming book Influence Marketing, by Danny Brown and Sam Fiorella, not only provides a clear definition of what the goal of marketing is but it also makes it pretty obvious that influence is a natural aspect of marketing. The end result of any good marketing effort is to identify, engage, and nurture the most qualified prospects, ensuring the leads generated drive the highest customer acquisition rate....

Jeff Domansky's insight:

Good look at the difference between Influence Marketing and Influence Scoring, how brands approach them and what’s in the future...

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Five Ways To Flip Your Copywriting For Higher Conversion Rates

Five Ways To Flip Your Copywriting For Higher Conversion Rates | Public Relations & Social Media Insight | Scoop.it

When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose.

 

Do I go with statistics or stories? Facts or feelings? Data or discounts? If one of these is good, isn’t a mix of all of them better?

 

Blending Content Types Doesn’t Work

We know we’re blending when we start adding adjectives to our sentences. “Our solution is the most cost-effective, easy-to-use, colorful, highest-intensity, waterproof, process-oriented available on the market.” We know we’re blending when we want to put one more “value proposition” on a webpage, even when we don’t have room. “Hey, let’s use a rotating hero image!” The beauty of it all, though, is that search marketers don’t have to blend. We can use keywords as a guide to help us get started on our copy....

Jeff Domansky's insight:

Fresh perspective on content and especially the importance of "focus" for your copy.

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How To Integrate Social PR With Your Digital Marketing Campaign

How To Integrate Social PR With Your Digital Marketing Campaign | Public Relations & Social Media Insight | Scoop.it

...Remember that the black hat SEO days are long gone. Expert SEOs know that content marketing and social SEO are now the keys to ensuring a healthy online presence for your business. Content serves to establish your reputation as an expert in the field whereas social SEO serves as your PR tool for building relationships with your target market.

 

So, why should you focus on Social PR? When you consider the fact that about 70% of those who use social networking to do most of their shopping online. Additionally, more than half of all social networks follow a select number of brands and there are more than 2 billion people spending time on social networks each day....

Jeff Domansky's insight:

Some Dos and Donts for the digital marketer in 2013. Social PR and SEO simply go hand-in-hand for best results.

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