Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Easy Tips for Terrific Titles

5 Easy Tips for Terrific Titles | Public Relations & Social Media Insight | Scoop.it
When you think of your favourite book, movie or artwork, it’s the title that springs to mind. To the same effect, titles act like a hook in graphic design. They’re a feature element – so make sure they stand out!
Jeff Domansky's insight:

Here's how to create terrific titles for your blog or content.

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Gorgeous Typographic Covers For 26 Classic Books

Gorgeous Typographic Covers For 26 Classic Books | Public Relations & Social Media Insight | Scoop.it

In September 2009, type designer Jessica Hische started what would become a wildly popular personal project: Daily Drop Caps, in which she intricately illustrated a decorative letter every day and uploaded it to her blog. Her lettering style modernizes an age-old typographic tradition: a drop cap is the single large letter that starts a book chapter, often seen in sacred texts or early editions of classic literature. The artform dates back to 2,000-year-old illuminated manuscripts.

Jessica Hische will debate the merits of algorithmic design at the 2014 Innovation by Design Conference, Wednesday, October 15, at the Metropolitan Pavilion in New York. Sign up today!

In collaboration with Penguin art director Paul Buckley, Hische has applied her colorful, ornate drop cap lettering to 26 book covers for classic works of literature and poetry--one for each letter of the alphabet. The Penguin Drop Caps series features bright jewels of book covers, each with an illustration of the first letter of the author’s last name, starting with Austen, Bronte, and Cather. The last batch of letters--X, Y, and Z for Xinran, Yeats, and Zafron--has just been released....

Jeff Domansky's insight:

Creativity with your coffee: gorgeous design from Jessica Hische. Recommended viewing. 10/10

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Venkatesh Iyer (venkyiyer.com)'s curator insight, October 19, 2014 12:46 AM

Not sure if this kind of art would be suitable for books written today, but anyway, I am posting this because it's interesting.

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Man Infected with Ebola Misinformation Through Casual Contact With Cable News - The New Yorker

Man Infected with Ebola Misinformation Through Casual Contact With Cable News - The New Yorker | Public Relations & Social Media Insight | Scoop.it

An Ohio man has become infected with misinformation about the Ebola virus through casual contact with cable news, the Centers for Disease Control has confirmed.

Tracy Klugian, thirty-one, briefly came into contact with alarmist Ebola hearsay during a visit to the Akron-Canton airport, where a CNN report about Ebola was showing on one of the televisions in the airport bar. “Mr. Klugian is believed to have been exposed to cable news for no more than ten minutes, but long enough to become infected,” a spokesman for the C.D.C. said. “Within an hour, he was showing signs of believing that an Ebola outbreak in the United States was inevitable and unstoppable.”

Once Klugian’s condition was apparent, the Ohio man was rushed to a public library and given a seventh-grade biology textbook, at which point he “started to stabilize,” the spokesman said....

Jeff Domansky's insight:

Sometimes laughter is the best medicine!

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Tools for Crafting Press Releases that Generate Better Results

Tools for Crafting Press Releases that Generate Better Results | Public Relations & Social Media Insight | Scoop.it
News coverage is a top priority for brands because its third party credibility is more trusted than ads and favored heavily in search ranking algorithms. Even though social media has become a source for breaking news, journalists still rely on press releases as a credible source for stories.


According to a 2013 survey of PR Newswire for Journalists members, press releases are one of the top three sources used for stories and half of the journalists polled checked wire services at least once a day. Given that press releases are delivered directly to journalists who are interested in those topics, knowing how to make an impression right off the bat is key to inspiring media coverage....

Jeff Domansky's insight:

News releases still count in your marketing mix. 

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Brands Betting Billions 25-Yr-Old Power Influencer Can Make You Buy Stuff

Brands Betting Billions 25-Yr-Old Power Influencer Can Make You Buy Stuff | Public Relations & Social Media Insight | Scoop.it

 Odds are, you've never met Dennis Hegstad. But you listen to him all the time.


Black Zara faux leather pants, black Vans, black Ray Ban sunglasses. The oppressive October sun beats down as Hegstad sips from a bottle of kombucha outside a coffee shop.Tilting his head to avoid the glare, wispy long blond locks fall into his eyes as he scrolls through his porcelain iPhone.


Cycling through multiple personas on more than a dozen Twitter profiles, his thumbs are set on rapid-fire: favorite, follow, post, respond, retweet, repeat. Finally, Hegstad looks up, the 25-year-old’s cobalt eyes trained directly on me.


“Sorry, I’m…”


Excuse his wandering attention: He’s not just tweeting for fun; he’s tweeting for big money--and he’s winning....

Jeff Domansky's insight:

Do power tweets really influence purchase decisions? Brands seem to think so but the jury is out whether it is long lasting or just trendy.

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How SMBs Can Most Effectively Use Twitter | V3

How SMBs Can Most Effectively Use Twitter | V3 | Public Relations & Social Media Insight | Scoop.it
Conducted on over 600 small business owners via telephone interviews, the survey revealed that social media is, in some instances, helping SMBs fulfill some business goals. Of the seven most popular reasons to embrace social media, the top four were: connecting with customers (78%), marketing and promotion (72%), building online reputation (72%) and advertising (69%).  From a personal standpoint, it’s so interesting to me that businesses are still focused less on marketing or promoting or advertising than they are listening – what a missed opportunity....
Jeff Domansky's insight:
Here's what SMBs should be looking at in their social marketing strategies.
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4 Types of Customer Analytics Data to Collect: MeasuringU

4 Types of Customer Analytics Data to Collect: MeasuringU | Public Relations & Social Media Insight | Scoop.it

Organizations quantify, classify, categorize and track people well before they've even made a purchase and throughout their customer lifetime.  These analytics provide a constant stream of data that should improve the decision making process. 


To get a better understanding of problems and opportunities for your customers, you'll want to collect data from each of the following four customer analytics groups....

Jeff Domansky's insight:

Here are four key data you want to measure if your marketing is going to measure up.

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Pointers to the future | The Economist

Pointers to the future | The Economist | Public Relations & Social Media Insight | Scoop.it

PROGNOSTICATORS have a bad record when it comes to new technologies. Safety razors were supposed to produce a clean-shaven future. Cars were expected to take off and fly. Automation was meant to deliver a life of leisure. Yet beards flourish, cars remain earthbound and work yaps at our heels.


The internet is no exception. Anyone looking for mis-prognostications about it will find an embarrassment of riches....

Jeff Domansky's insight:

Lots of ideas questioning the wisdom of crowds, the accuracy of future predictions and the Internet may or may not predict the future accurately. Highly recommended reading from the Economist. 9.5/10

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Top 25 Most Influential Content Marketing Brands of 2014

Top 25 Most Influential Content Marketing Brands of 2014 | Public Relations & Social Media Insight | Scoop.it

Ninety-three percent - that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year, it’s clear that content marketing is on the ups.


So who’s doing it really well? Which brands have rocked the boat and set the example? We scoured our archives and asked content marketers to weigh in, and here’s our list of the 25 Top Content Marketers of 2014....

Jeff Domansky's insight:

Here are 25 companies that get content marketing and are seeing the benefits.

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Dean Ryan G. Martin's curator insight, October 19, 2014 7:58 AM

What happened to Adidas?

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Most Important Technical On-Page SEO Elements (Infographic)

Most Important Technical On-Page SEO Elements (Infographic) | Public Relations & Social Media Insight | Scoop.it

On-page SEO is one of the most significant SEO/Ranking factors when it comes to search results. Doing good in these aspects can boost your overall SEO performance, and this is achieved by ensuring each of your important technical on-page SEO elements – which will be discussed in further detail in the following – are optimized to bring you top results....

Jeff Domansky's insight:

Here's a simple look at on page SEO tips to enhance your search results.

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Marco Favero's curator insight, October 17, 2014 9:56 AM

aggiungi la tua intuizione ...

AffiliateMarketHelp's curator insight, October 19, 2014 8:13 PM

Want to be 'found' by search engines?  Of course you do!

Want high rankings within search results?  Of course you do!

 

An excellent article covering specific steps to take in order to optimize your 'presence'!

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This Guy Quit His Job At Twitter To Make Vines Full Time — Now He Earns Thousands Per 6-Second Video

This Guy Quit His Job At Twitter To Make Vines Full Time — Now He Earns Thousands Per 6-Second Video | Public Relations & Social Media Insight | Scoop.it
Ian Padgham makes a living creating 6-second Vine videos for big name brands like Sony, Twitter, and Visa.Journalists are trained to write content that will hook readers from the first sentence and make them want to read on.These journalistic principles can be adopted by content marketers to help engage their audiences.Below are ten rules for writing a captivating story on a hot topic, whether in print or online....
Jeff Domansky's insight:
At $30k per video, Ian Padigham definitely qualifies as a social media success story.
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Venkatesh Iyer (venkyiyer.com)'s curator insight, October 17, 2014 5:23 AM

I often wonder at the success stories one reads about - it is all about having the right idea at the right time in the right place.

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How a small experiment at The Washington Post revolutionized its content management platform | Poynter.

How a small experiment at The Washington Post revolutionized its content management platform | Poynter. | Public Relations & Social Media Insight | Scoop.it

...Because of its ease of use and aesthetic appeal, developers and editors at The Post began clamoring for content built with Pagebuilder, Franczyk said. A makeover of The Post’s recipes section came next, followed by Post TV, the paper’s video initiative. The platform was then used to build custom articles for the paper’s Olympic coverage and spin off a couple of standalone pages.


Now, what began as a simple experiment to improve the site’s author pages has evolved into the beginnings of a completely new content management platform for The Post. By this time next year, the paper plans to build the platform out into a suite of Web applications that encompass a variety of functions, including writing stories, planning editorial content and displaying it with a variety of page templates....

Jeff Domansky's insight:

Innovation in journalism and social media at The Washington Post.

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How to Achieve Content Marketing Success: New Research

How to Achieve Content Marketing Success: New Research | Public Relations & Social Media Insight | Scoop.it

Are you trying to improve your content marketing?


Wondering how to connect the dots between content and customers?


In this article you’ll find important best practices, backed by research, to help improve your social media marketing.Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems. Here’s our take on the research....

Jeff Domansky's insight:

Trying to be more effective in content marketing? This article shares important best practices to improve your social media marketing.

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Content Marketing Is Obviously Not Dead but These 4 Things Aren't Helping

If you're a marketer, copywriter, or business owner, then you might be sick and tired of hearing the words "content marketing" by now. Without a doubt, this term has been one of the most frequently used buzzwords of 2014 and it doesn't look like there's any end in sight.


And, it's not only the undeniable overuse of the words "content marketing" that has grown tired to some people; certain aspects of the practice are starting to wear. We often see the same old blog posts, clickbait headlines, and unintelligible Vine videos popping up in our feeds and it can make us wonder if this is what the future of advertising looks like.

Despite the growing exhaustion with the buzz word, there are still creative, entertaining, and ultimately profitable ways to go about using content for the sake of advertising or marketing. However, in order to do so, you have to make sure that you're avoiding these four things....

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People Are Laughing at Your LinkedIn Profile

People Are Laughing at Your LinkedIn Profile | Public Relations & Social Media Insight | Scoop.it
Dear LinkedIn Member,

People are looking at your LinkedIn profile, and they’re laughing at what you, in a public forum, have decided to present as your professional identity. Last week, five people (who chose to remain anonymous) scrolled through your hobbies and skills and broke into fits of laughter at each one.


When they looked at your employment history, noting the various part-time jobs and internships you thought it would be a good idea to include, they were almost in tears. I mean, come on—you like playing racquetball and you list “social media” as a skill? What does that even mean? You know what Twitter is and you own those weird-looking goggles?


Somebody give this man a job! Seriously, we hope that you have actually found a job and are not, in fact, starving to death because you are incompetent

Jeff Domansky's insight:

It's Sunday. Thank God for The New Yorker.

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Amanda Cunningham's curator insight, October 19, 2014 12:46 AM

All Star or No Star?? It's Your Profissionable Identity - You Decide.

Professional Profiling needed? I can assist you @ammmanda2014.

 

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Why Copyblogger Is Killing Its Facebook Page

Why Copyblogger Is Killing Its Facebook Page | Public Relations & Social Media Insight | Scoop.it

Just over three months ago, Brian Clark reached out to me for some extra help on the page.


He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years, and the rapidly growing Your Boulder Facebook page I manage for him, maybe I’d be able to bring some life to Copyblogger’s Facebook presence.


Yep, I said. Let me at it.


Well, today I’m here to tell you that we’re deleting the account. This is the last day you’ll see the Copyblogger Facebook page.


If you’ve ever been frustrated with an aspect of your social brand presence, you’ll want to keep reading — because there are countless reasons why Copyblogger is killing its Facebook page....

Jeff Domansky's insight:

It's a Facebook faceplant with some valuable social media lessons.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, October 19, 2014 12:50 AM

Some lessons to be learnt here, definitely.