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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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20 beautiful examples of persuasive ecommerce design

20 beautiful examples of persuasive ecommerce design | Public Relations & Social Media Insight | Scoop.it

...Is there anything more you can do to convince that traffic to stay a little while longer? To not bounce straight back to the SERP? To respond to calls-to-action? To increase your conversion rate? Using the five techniques laid out in this previous article, five persuasive web design techniques, I’ll be taking a look at various ecommerce homepages that either tick one, or even all of the following persuasive design boxes....

Jeff Domansky's insight:

Must read visual inspiration and content marketing tips for marketing and PR.

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Caroline_84's curator insight, July 9, 2014 10:02 AM

Large images and simplified text are on trend to capture people's buying attention. The consumer is encouraged to focus on the product and a larger image is an online substitute for being able to touch it if you were in a shop.

Caroline_84's curator insight, July 9, 2014 10:05 AM

Large images and simplified text are on trend to capture people's buying attention. The consumer is encouraged to focus on the product and a larger image is an online substitute for being able to touch it if you were in a shop.

Roy Kenda's curator insight, January 8, 10:39 AM

Must read visual inspiration and content marketing tips for marketing and PR.

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From Google Glass to Snowfalling: What will journalism look like in 2014?

From Google Glass to Snowfalling: What will journalism look like in 2014? | Public Relations & Social Media Insight | Scoop.it

If you want to peer into the future of journalism, do yourself a favor and look to Jay Rosen's Studio 20 journalism program at NYU. Sure, I may be biased: I graduated from the program in 2011.


...Glass also underlines the frustrations of working on someone else’s platform, on their rules. Hogan imagines that one of the most effective uses of Glass is livestreaming. But despite the fact that Glass is technologically capable of livestreaming, Google refused to unlock the feature, even after numerous pleas from Hogan and the team at Thunderdome.


Where Google Glass really shines is in capturing first-person experiences. Last October, the Stanford basketball team wore Google Glass during warmups to show fans what it’s like to be a player on a top-tier NCAA program. Experiments like these may not be Pulitzer-worthy. But imagine the same technique used in a riot or a warzone. It might require some editing and packaging, but visceral first-person footage has the potential to be extremely powerful....

Jeff Domansky's insight:

Students provide a unique perspective on the future of journalism.

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Jerick Lubang's curator insight, February 19, 2014 11:22 AM

Technology is changing how we create and find information. Google glass is giving people a first person view on other peoples lives. You can see what's it's like in a war zone or what's it's like to skydive.

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Online Video and Sales Performance | Social Media Today

Online Video and Sales Performance | Social Media Today | Public Relations & Social Media Insight | Scoop.it

We all know that content is king on the Internet; and when it comes to types of content, it looks like video is at the top of the food chain. Video is everywhere online, from feature-length films, to sales pitches, to amateur videos of people at the zoo. Year over year, YouTube comes out with statistics showing staggering growth in videos uploaded and viewed.


The good folks at MultiVisionDigital published the infographic below to put into perspective how the omnipresent video is affecting consumer decision-making and behaviour. If you are trying to sell products or services, you may want to add video to your online strategy (if it isn’t there already) as consumers are 64% more likely to purchase a product after watching an online video....

Jeff Domansky's insight:

Got video? It's important because it works.

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5 Reasons Why Inbound Marketing Is a Smart Investment for 2014

5 Reasons Why Inbound Marketing Is a Smart Investment for 2014 | Public Relations & Social Media Insight | Scoop.it

Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed and measured? Would you be interested in reducing your lead generation costs by 62% in 2014?


Actually, content marketing is nothing new, in fact, John Deere started using content marketing in 1895 when he published a magazine called The Furrow. The goal of the magazine was to seen as a resource for their customers.


The Furrow had educational content and focused on teaching farmers how to be more fruitful business owners. The magazine now has a 1.5 million circulation in 40 countries and 12 different languages.


Well, I could sit here and write my opinions or I could share some numbers (proof) with you. Here you go…

Jeff Domansky's insight:

Need proof that inbound marketing works? Take note of these content marketing strategies.

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How to Manage Big B2B Data

How to Manage Big B2B Data | Public Relations & Social Media Insight | Scoop.it

So you're ready to take on the next game-changing business to business (B2B) marketing analytics project… maybe setting up some marketing tests, perhaps testing a predictive response?...


Accurately tracking customers is critically important to the operations of Sales, Marketing, and Services. However, the business can realize much more value if customer data is linked across the company, helping you to really understand your business by enabling…

-  Tracking of new customers, to understand where the business is growing

-  Cross-selling opportunities

-  Customer models and segmentation

-  Unambiguous marketing lead lists that tie to sales responsibilities

-  Predictive models that prioritize customers for upgrades and renewals

-  Customer lifetime value analysis calculations...

Jeff Domansky's insight:

What's practical in B2B data and measuring what matters.

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Leverage Your Relationship Data

Leverage Your Relationship Data | Public Relations & Social Media Insight | Scoop.it

Everyone s talking about Big Data these days, and it has marketers buzzing with anticipation. In fact, data proliferation is expected to grow from 130 exabytes to 40,000 exabytes by 2020.


So my advice to brands is not to get seduced by the lure of Big Data and ignore the power of Relationship Data. Want to find out how people really feel about your product or a particular service? Just ask them. We’re so much more connected today that we have many more opportunities for developing relationships. And if we concentrate our efforts on building and expanding those relationships, they’ll help us glean priceless information about how our prospects and customers feel about our products and services....

Jeff Domansky's insight:

Ted Rubin makes a great point about choosing relationship data over BIG data.

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Friday Fun: When Interviewers Don’t Prepare | Mr. Media Training

Friday Fun: When Interviewers Don’t Prepare | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

Bob Newhart is one of my favorite comedians, so I was excited to come across this clip from his old show Newhart, on which he played a local television host and innkeeper.


In this clip from 1984, Newhart’s character, Dick Loudon, interviews retired Air Force Colonel Lloyd Menenger about his book, Up The Amazon. The problem? He didn’t read his guest’s book prior to the interview. 

Jeff Domansky's insight:

Brad Phillips shares a fun and informative TV interview featuring Bob Newhart.

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Free Technology for Teachers: Three Good Tools for Creating Multimedia Books Online

Free Technology for Teachers: Three Good Tools for Creating Multimedia Books Online | Public Relations & Social Media Insight | Scoop.it

Twice this week I've been asked for alternatives to iBooks Author that students can use to create multimedia books. This is probably a good time to share the three options that I usually recommend. These are listed in the order in which I typically recommend them...

Jeff Domansky's insight:

Perfect for marketing and story telling too. Take a good look at SimpleBooklet, Widbooks and Glossi. Highly recommended.  9 / 10

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Jeff Domansky's curator insight, December 14, 2013 10:51 AM

Super tools for marketing in storytelling too.

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The Top 10 Big Content Online Marketing Resources of 2013

The Top 10 Big Content Online Marketing Resources of 2013 | Public Relations & Social Media Insight | Scoop.it

What is big content? Big content doesn’t just have to come in the form of an ebook. Big content can be an epic blog post. Big content can be a blog post series. An ecourse. An infographic. It can be a series of emails. A video. A series of videos.According to Peter J. Meyers, big content takes effort, breaks molds and has longevity. It drives ideas.These 10 “big content” pieces do just that. And they are some of the best online marketing content resources produced in 2013. In some cases, you may have to surrender your email, but in my opinion they’re worth it....

Jeff Domansky's insight:

Excellent online marketing resources shared by Stefanie Grieser.

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Tahar Mehenni's curator insight, December 13, 2013 10:59 AM

Profitez des derniers jours de l'année pour rejoindre ce méga réseau social qui sera lancé probablement fin Janvier ou début Février 2014 et gagnez des actions avant son lancement. Cliquez sur ce lien pour en savoir plus: http://www.globallshare.com/fr/1469288.html

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the 6 worst pieces of promotion advice for artists, and the real solutions.

the 6 worst pieces of promotion advice for artists, and the real solutions. | Public Relations & Social Media Insight | Scoop.it

After countless suggestions of sites to use for promotion, I'm starting to realize that several things do not help at all. 6 online marketing and selling tips for artists....

Jeff Domansky's insight:

Heartfelt advice artists or any marketer can use.

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13 Social Media Marketing Trends in 2014 from the Experts - Talkwalker Blog (EN)

13 Social Media Marketing Trends in 2014 from the Experts - Talkwalker Blog (EN) | Public Relations & Social Media Insight | Scoop.it

2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO in November.


You might wonder how all of this will affect social media marketing next year. As 2014 will see new social networks, ever more creative marketing concepts and innovative formats popping up everyday, we asked some social media experts about their views of the top trends in social media marketing next year.See what they have to say so you can prepare ahead!...

Jeff Domansky's insight:

Valuable look at social media marketing in 2014.

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How The World Would Look If We Could See All The Radiation From Our Cell Phones

How The World Would Look If We Could See All The Radiation From Our Cell Phones | Public Relations & Social Media Insight | Scoop.it

If you’re reading this, you’re likely bathed in several channels of cell phone radiation at once. But while we can spot cell phone towers and antennae, the waves themselves remain invisible. Following up on a project to visualize what Wi-Fi might look like in cities, artist-researcher Nickolay Lamm has imagined what cell phone radiation would look like if emitted as waves of light.


Lamm worked with eight academics and engineers to verify that the images we’re looking at are accurate representations of cell phone radiation. Like radio, cell phones rely on radio frequency waves, which emit low-energy radiation. Unlike ionizing radiation--released by higher-energy gamma rays, x-rays, and ultraviolet rays--exposure to cell phones’ non-ionizing radiation has not been proven to cause serious damage to living tissue

Jeff Domansky's insight:

Stunning and possibly concerning photographs are worth a lock. Recommended reading. 9 / 10

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Tahar Mehenni's curator insight, December 12, 2013 12:04 PM

Un nouveau reseau d'affiliation sera lancé probablement à la fin des fêtes de fin d'année. Il propose une offre interessante à saisir sur ce lien: www.unkube.com/tadjer.

Kwang Hyun's curator insight, December 13, 2013 12:32 AM

This is just an interesting sight that if we would see how many cell phones we use daily, it can cover the whole world multiple times. It was very interesting to see. It is pretty crazy how we are involved with techoniogies now.

rodrick rajive lal's curator insight, December 13, 2013 1:12 AM

We are bathing in a deadly cocktail of radiation! No wonder it is like being at the receiving end in a microwave oven. Radiation can alter our DNA, and cause mutations to happen! Mutation may be defined as accelerated evolution in layman's terms! Increasing cases of cancer, pshyco-neural complications, birth defects, you name it, all these can be aggravated by this deadly exposure to radiation! No wonder we are so obsessed with technology that we are ready to ignore all those emissions all for the sake of comfort! This is an article that is simply laying bare the facts!

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2 Simple Metrics To Measure New Audiences

2 Simple Metrics To Measure New Audiences | Public Relations & Social Media Insight | Scoop.it

...Measuring awareness is relatively straightforward. If you’re a coffee shop, for example, the number of people who walk by the front door, stop, look inside, maybe even poke their head in, is your level of awareness.


Measuring trust is significantly harder because it’s subjective and qualitative. Trust is less of a “what happened” question and more of a “why” question, and you can never measure “why” questions with web analytics (which only measures “what happened” questions).


With that in mind, let’s look at two simple ways using web metrics that you can start to see the impact of your public relations program on growing new audiences. The screenshots below are taken from the most popular web analytics program, Google Analytics, but other programs provide (or should provide) substantially similar metrics....

Jeff Domansky's insight:

Christopher Penn looks at measuring what matters... simply.

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The State of the Digital News Publishing Industry, According to the Internet - 10,000 Words

The State of the Digital News Publishing Industry, According to the Internet - 10,000 Words | Public Relations & Social Media Insight | Scoop.it

The State of the Digital News Publishing Industry, According to the InternetThere must be something in the air, maybe the end of a crazy year, that’s making writers introspective. In the past week alone, there have been some very good analyses of the state of the digital publishing . Since it’s cold outside (unless you live in a place where it’s not cold outside, and in that case, stop gloating) and you need some good reads for hibernation, here are five pieces that, I think, aptly explain the industry right now and help further the conversation....

Jeff Domansky's insight:

Do you follow news media? 5 articles worth reading. 9/10

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The Narrowcast Approach to Newsjacking: Creating Content for Niches

The Narrowcast Approach to Newsjacking: Creating Content for Niches | Public Relations & Social Media Insight | Scoop.it

Offering news-relevant content can be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they're facing. Find out more...


Creating content that’s tied to a specific news event — sometimes known as newsjacking — is an established way to give content a boost in the search rankings. Done correctly, it can be like being in a glider that hits an updrafting thermal. Searches for information about the news event bring your content to the attention of people you may want to reach.


But news-relevant content can also be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they’re facing. This builds trust, so they’re more likely to prefer you as a vendor. Do this through what I call the “narrowcast” approach to newsjacking...

Jeff Domansky's insight:

Newsjacking can be useful in building engagement.

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Under Armour Used Real-Time Data, Display Ads to Drive Holiday Sales

Under Armour Used Real-Time Data, Display Ads to Drive Holiday Sales | Public Relations & Social Media Insight | Scoop.it

Under Armour drove holiday sales with...a banner? ..."The campaign has been phenomenal to-date," LaRose says. "In addition to substantially increasing awareness for [Under Armour]’s holiday offerings, we've engaged with consumers at a high rate and driven targeted site traffic. This campaign has been an essential add-on to our holiday marketing portfolio."


That improvement has largely happened through key changes based on consumer data collected during the campaign. LaRose, who thinks creating relevant promotions that resonate with consumers can be a major challenge, overcame those obstacles after analyzing the information at hand....

Jeff Domansky's insight:

Here's a valuable lesson in using big data and social marketing to get results.

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Johncy Matheson's curator insight, November 14, 2014 11:52 AM

Great way to get your consumers to view your product. had popup ads after you were browsed over something for about 10 seconds. Also great media use sending this message out to a massive audience via Facebook and Twitter.

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6 Factors of Persuasion and How They Relate to PR - Business 2 Community

6 Factors of Persuasion and How They Relate to PR - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Our CEO recently broadcast a link to Secrets of the Science of Persuasion, a whiteboard presentation by Robert Cialdini and Steve Martin (no, not that Steve Martin). In it, Cialdini and Martin discuss six factors of persuasion and include scientific validation of the concepts.As I watched, I wondered how these factors might relate to PR and media pitching. Here’s what I came up with..

Jeff Domansky's insight:

Adding a little Psychology 101 to your PR and marketing can bring you better results.

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Content Marketing in 2014 | Social Media Today

Content Marketing in 2014 | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The following infographic from Uberflip gives a concise view of what the trends will be like in content marketing in 2014.


2013 has experienced a lot of innovative changes as far as marketing is concerned. There were a whole lot of new tools and conventions to deal with. But in all of these content marketing stood out! Today, content marketing is not just a buzz word but something that every business now takes as a MUST.


For example, in a recent survey conducted by MarketingProfs and the Content Marketing Institute, it was revealed that 93% B2B organizations now use content-based tactics for their marketing campaigns while 73% indicated they now produce more content than the previous year!


These are not mean figures. They are definitely an indication of what to expect in content marketing trends for 2014....

Jeff Domansky's insight:

Useful overview of content marketing trends for 2014.

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How Many Times Should You Repeat Your Messages? | Mr. Media Training

How Many Times Should You Repeat Your Messages? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Spokespersons who change their messages from interview to interview prevent their audiences from understanding, remembering, and acting upon their messages.


...Just how many times do you have to repeat your messages in order to achieve your goals? Advertisers rely on the concept of effective frequency to determine the number of times they should run an advertisement. Commercials for simple products with high name recognition might need to be seen only twice to result in a sales increase, whereas ads for less familiar brands might need to be seen nine times.


In the age of media and message oversaturation, those numbers strike me as low. I advise my clients that moving their audiences from unawareness to action requires anywhere from 7 to 15 exposures—and sometimes more....

Jeff Domansky's insight:

Brad Phillips offers key message advice to media interviewees.

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Lynn O'Connell for O'Connell Meier's curator insight, December 14, 2013 5:11 PM

Ever wondered why you see speakers and talking heads and ad campaigns repeating the same message over and over? Because repetition works!  Remember: no one else is following your content as closely as you do. And, on most platforms, you only reach a fraction of your audience with each post. Repeat your key messages regularly.

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Free Technology for Teachers: Five Good Online Tools for Creating Infographics

Free Technology for Teachers: Five Good Online Tools for Creating Infographics | Public Relations & Social Media Insight | Scoop.it

In my previous post I shared some advice from Randy Krum, author of Cool Infographics, about creating infographics. In his book Randy devotes a chapter to design tools. Many of the tools used by professional designers cost hundreds or thousands of dollars. But you don't have to spend anything if you want your students to try their hands at creating a data visualization in the form of an infographic. Here are five free tools that your students can use to create infographics...

Jeff Domansky's insight:

I can vouch for three of these tools for use in marketing and PR too. A superb resource from Richard Byrne. Recommended reading 9 / 10.

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Jeff Domansky's curator insight, December 14, 2013 11:06 AM

Terrific tools for your PR and content marketing toolkit too. 

Keepamericaheard Maria Catania's curator insight, December 14, 2013 4:44 PM

#keepamericaheard

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10 surprising new Twitter stats to help you reach more followers

10 surprising new Twitter stats to help you reach more followers | Public Relations & Social Media Insight | Scoop.it

Since social media is changing so often, it can be hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. Especially when trying to gear up for the new social media for business, being in the know of the latest stats is more valuable than ever...

Jeff Domansky's insight:

Simply useful Twitter tips...

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Market Immersion's curator insight, December 14, 2013 1:11 AM

10 surprising new Twitter stats to help you reach more followers | 

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Don't Let Your Website Make Your Business Look Silly

If you're a small business owner and you run your own website with Wordpress, check out this list of common errors and how to avoid them.Wordpress has made it easy for anybody to set up a site and blog, but there are a number of pitfalls that you can easily avoid by following these tips!

Jeff Domansky's insight:

Great reminders for do it yourself website managers or small business.

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Google's Matt Cutts on How to Avoid the Guest Blogging Spam Trap

Google's Matt Cutts on How to Avoid the Guest Blogging Spam Trap | Public Relations & Social Media Insight | Scoop.it

Matt Cutts says be careful that the sites you guest blog on are of high quality and definitely avoid any guest blogging sites that appear low quality and spammy. Don't:

-  Make it your only way gathering links.

-  Send out thousands of blast emails offering to guest blog.

-  Guest blog with the same article on two different blogs.

-  Take one article and spin it lots of times.

Jeff Domansky's insight:

Four great blogging tips from Google's Matt Cutts.

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Content Marketing in 2014: Are You Prepared?

Content Marketing in 2014: Are You Prepared? | Public Relations & Social Media Insight | Scoop.it

See what lies ahead for content marketing in 2014.... With so many companies now giving their marketers license to invest in content marketing, part of what a marketer needs to excel at is showing the ROI from that initial investment. How is it helping your business achieve their goals? If you're going to aim for scale in 2014, you need to show that what you're doing now is working, and will continue to work and warrant equal or more investment....

Jeff Domansky's insight:

ROI, scaling, engagement: challenges ahead in 2014

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14 Brand Trends for 2014

14 Brand Trends for 2014 | Public Relations & Social Media Insight | Scoop.it

Can you believe how quickly this year has gone by? And that it's time to start thinking about what the focus will be in 2014?


A few days ago, I was sent a list of 14 Brand Trends for 2014, as proposed by Robert Passikoff with Brand Keys. I thought there was an interesting mix of items that cover experience, marketing, data, digital, and more - interesting enough to share with you. Personally, I'm encouraged by this (as Robert notes): In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, a good omen as to the course the world of consumer outreach and brand marketing will follow next year....

Jeff Domansky's insight:

Thoughtful look at 2014 brand trends.

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Peter Wilkinson www.peter.uk.com's curator insight, December 12, 2013 7:13 AM

Peter Wilkinson www.peter.uk.com's insight:Peter Wilkinson www.peter.uk.com's insight:

Join us at ‘The social Media Business Club's Christmas special’ on 18 December in Piccadilly 

 

Here is the link for more infohttps://www.eventbrite.co.uk/e/the-social-media-business-club-christmas-event-tickets-9475584729

malek's curator insight, December 12, 2013 8:29 AM

Numerology aside, we're simply pushing validation, loyalty prediction and engagement metrics to the limit.