Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Beyond Content Shock: The defining trend of 2015 is Content Ignition | Mark Schaefer

Beyond Content Shock: The defining trend of 2015 is Content Ignition | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it
Research from CMI/Marketing Profs and others shows that business content “production” is going into hyper drive in 2015 and beyond. In fact, between now and 2020, the amount of information on the Internet is expected to increase by 500% (and some experts believe that number is conservative). So let’s get our heads around that fact. If you can imagine the vastness of the Internet, in the next few years, we are going to have five of those.

If you think getting your message through is difficult now, well … fasten your seat belt.

Most marketers “get it.” The Content Shock topic has been featured in dozens of podcasts, webinars and conferences. There were a remarkable number of blog posts written about the subject — more than 700 so far.  And of that total, less than 10 posts had an outright dismissive response to the primary position of the article — information density will dramatically impact the nature of business competition. If you are actively working in marketing today, you know that Content Shock is not a theory. You’re already fighting through it every day.
Jeff Domansky's insight:

Mark Schaefer writes about content shock and the growing challenge of content density. Lots of work ahead for content marketing pros.

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5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)

5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started) | Public Relations & Social Media Insight | Scoop.it

These are all good reasons. Heck, I choose not to do things every day because of time or because they’re not part of my business goals. I get it.

But what these nonprofit professionals may not realize is the tremendous boom blogging can be for their careers. If they only knew how blogging could improve and impact their careers! If they did they would find the time, explore the possibilities and make blogging a priority.

Today, I have my work cutout for me!

Here are five ways blogging can grow your nonprofit career - and might just lead to another exciting career!...

Jeff Domansky's insight:

Think blogging's not for you? Not so fast. It could enhance your career in nonprofit organizations or business.

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20 Utterly Bizarre New Year’s Resolutions Made On Twitter [Weird & Wonderful Web]

20 Utterly Bizarre New Year’s Resolutions Made On Twitter [Weird & Wonderful Web] | Public Relations & Social Media Insight | Scoop.it
However, alongside the more serious attempts to improve oneself are the silly new year’s resolutions. Which is what we’re focusing on today in this week’s Weird & Wonderful Web.


These are all utterly bizarre resolutions made on Twitter in the run up to the new year. They’re probably all jokes, but there is always a chance these people are being deadly serious....

Jeff Domansky's insight:

There's always something funny on social media.

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People, Brands and Trust: Turning Consumer Confidence into Advocacy

People, Brands and Trust: Turning Consumer Confidence into Advocacy | Public Relations & Social Media Insight | Scoop.it

Though consumers will show no remorse when it comes to holding companies responsible for unethical or distasteful behavior, they will also proudly advocate and defend the brands that are doing their jobs well. For the past fourteen years, theEdelman Trust Barometer has benchmarked consumer confidence in businesses, media and the government through an annual, global survey of more than 30,000. Respondents are asked to rank brands on how much they trust each institution to do what is right.


Recently, Edelman launched an additionalbrandshare™ survey that seeks to understand the evolving relationship between buyers and brands.


Examining the natural intersection of both studies reveals an important opportunity for businesses to build trust by improving engagement and integrity. But what is trust? Wincko defines trust by the equation “Trust = Reliability + Delight/Self-Interest” as a reminder of the principle’s core components, which are strongly aligned to the findings of the 2014 Edelman Trust Barometer...

Jeff Domansky's insight:

Useful look at how brands can build trust and stimulate advocacy from supporters.

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Alexa Purves's comment, March 27, 2015 2:45 PM
This article is stating that when customers have trust in a brand they will become advocates for the company, resulting in increased sales. The author points out that people have no problem spreading negative comments about a product but they will also support businesses that do as they say.
When people are purchasing a product they are also purchasing what the company stands for. The customer trusts that the company is trustworthy and behaving in an ethical manner. The author has conducted research and has found many ways a company can build trust with the customer. He also says that a company doing good for society has become more important to consumers over the years. Consumers believe that companies can be socially responsible without hurting their bottom line. The author says that when a company is defining their social objective, the company has to think about what they stand for. Then they will look at why the consumer will purchase their product, and what is it about our product that has made the company accepted in the marketplace. The article continues with three needs that must be met in order for customers to feel a sense of loyalty to a product. If a business can satisfy these needs of the customer it is likely that the customer will be loyal to the brand and advocate for the brand.
My take away from this article is that once a company has decided their CSR approach all the actions that they take must follow this philosophy. Customers are aware and pay attention to whether a company is living up to their claims. When customers are happy with a company they will promote it and even defend it. To me that mean the customer becomes another form of advertising through word of mouth. This can only increase the company’s bottom line. It is important that a company is aware of how to build trust with their customers and a company needs to take a proactive approach to develop this trust. Once trust is developed, a company wants to be sure to maintain this trust by always staying true to what they claim. I feel this is important because I know personally that I prefer to buy from a company that is socially responsible. I trust that the company is truthful in their claims.
Ashley Bogar's curator insight, April 1, 2015 5:10 PM

This article discuss how trust is a priority between brands and their stakeholders and how consumers will show no remorse when it comes to holding a company responsible for unethical behaviours but will also defend and advocate for the brands that are doing their jobs well.

The article references the 2014 Edelman Trust Barometer whose studies revealed important opportunities for businesses to build trust by improving engagement and integrity. This study showed that 84% of respondents believe that business can pursue its self-interest while doing good work for the society but if executed poorly, corporate giving can be seen as a distraction from their unethical business practices.

Here are the three ways the articles suggests a company can turn trust into brand advocacy:

  Rational Needs – addressed in the form of responding quickly to concerns and complaints

  Emotional Needs – fulfilled through transparency about the brand and product development process

  Societal Needs – satisfied by confidence that a brand cares about things other than itself, is committed to its community, and belief in a brands core purpose and mission.

I believe that these will all work hand in hand if properly executed and they all need to be part of business procedures in order to turn trust into advocacy. It is very rare to see consumers advocate for brands in most cases they move on to a new one. I believe that if consumers feel that they are part of the brand in some way through the rational, emotional, and societal needs they will feel connected and represented by it.
In the article they state “people don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.” I couldn’t agree with this more. There have been too many instances where companies are doing things that just aren’t right and consumers can’t help but feel responsible because they contributed to that through their purchases.

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The Future of Social Media: 25 Experts Share Their 2015 Predictions

The Future of Social Media: 25 Experts Share Their 2015 Predictions | Public Relations & Social Media Insight | Scoop.it

Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high value on it and are wanting to master social tactics that effectively engage their audience. The past year has seen an increase in Social Media Marketing through countless studies, practices, industry trends and even some major acquisitions in the space. However, the exciting possibilities are yet to come as Facebook and Twitter announce potential “buy” buttons that help drive an even more personalized experience to consumers. Trends such as paid amplification, content directed to new wearable tech, native advertising are just some of the examples of what’s to come in 2015.


With the wide variety of trends ready to launch in 2015, we decided to reach out to experts and get their predictions for Social Media in the upcoming year....

Jeff Domansky's insight:

What's ahead for social media? Lots of suggestions from these 25 social media gurus.

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12 Awesome Marketing Tools You've Never Heard Of

12 Awesome Marketing Tools You've Never Heard Of | Public Relations & Social Media Insight | Scoop.it

If you’re reading this you have likely developed your product, website, or


business and want to promote it and increase customer engagement. Whether you are at Series B funding or still cultivating your startup’s business plan, you can bank on the need for consumer marketing.


Here is a list of 15 little-known (but awesome) marketing tools that businesses and entrepreneurs can employ to increase business intelligence, improve brand awareness, and streamline marketing campaigns...

Jeff Domansky's insight:

Cool tools in this very useful social media toolkit.

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For Common Cause's curator insight, January 6, 2015 6:40 AM

Mooore about social...

Jan Wallen's curator insight, January 16, 2015 1:13 PM

Excellent descriptions of the apps, their value prop, and what you get from it 

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9 Words About Beginnings by Dictionary.com

9 Words About Beginnings by Dictionary.com | Public Relations & Social Media Insight | Scoop.it

For some, New Year’s resolutions can represent theincunabula of sweeping life changes. This word means "the earliest stages or first traces of anything." Used in a different context, however, incunabulacan refer to copies of books produced before 1501 from movable type.....

Jeff Domansky's insight:

Wordies will revel in this brief SlideShare presentation. Recommended reading. 9/10

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Want Brand #Storytelling Success? Deconstructing The Art And Science Of It

Want Brand #Storytelling Success? Deconstructing The Art And Science Of It | Public Relations & Social Media Insight | Scoop.it

“Deconstructing the art and science of storytelling, This sentence, the one you're reading right now, is the most important one in this entire feature.”


Via Karen Dietz
Jeff Domansky's insight:

Karen Dietz shares a valuable article on brand storytelling. Recommended reading. 9/10

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Karen Dietz's curator insight, January 2, 2015 2:19 PM
Here's a great article about marketing, branding, and storytelling to have 2015 be an excellent business year. The post starts with the premise that to do brand storytelling well (which many companies are not), requires listening first -- and then asking a series of critical questions that prep you for fab storytelling. Yet as the author states, few companies are willing to go through that step that builds a story foundation -- they'd rather just throw a story out there. OK -- and then many businesses wonder why they're not succeeding with stories like they anticipated. But never fear -- the author does a great job at giving readers the questions they need to ask themselves.Even better, he gives us lots of additional advice for great storytelling and backs it up with examples. There are great insights here and is a must read article for launching your year of stories. Enjoy this piece, follow the advice, and reap the rewards!This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Venkatesh Iyer (venkyiyer.com)'s curator insight, January 4, 2015 12:48 AM

Interesting read. Interesting examples.

Miklos Szilagyi's curator insight, January 4, 2015 4:10 PM

You know what? The less arty and artificial is it, the better...