Public Relations ...
Follow
Find
138.8K views | +111 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Can Content Marketing Save Journalism?

Can Content Marketing Save Journalism? | Public Relations & Social Media Insight | Scoop.it

...It’s typically the work of a highly compensated ad agency. But it’s possible that the experiments of a site dedicated to fake news finds itself on the leading edge of a business model that changes the finance model of real journalism.

 

The buzz is whether brand-sponsored content is ruining publishing. But what if publishers could take control of the trend?

 

Creative Partnerships: the Secret Sauce of Sponsored Content?

Onion Labs was born barely over a year ago, out of necessity rather than planning. Microsoft was planning an ad buy to coincide with the release of its IE9 browser; the company deemed it “important to get The Onion’s voice and sensibility in their ads,” says Grant Jones, The Onion’s former advertising director and now the VP in charge of Onion Labs....

Jeff Domansky's insight:

Great read! Really interesting piece on the growth of native advertising and new creative groups springing up to serve the market.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Do bigger images mean improved conversion rates? Three case studies

Do bigger images mean improved conversion rates? Three case studies | Public Relations & Social Media Insight | Scoop.it
Are your landing page or product page images big enough to get the best conversion rate that you can get? We’ve seen a wide variety of marketers testing image size these days, including B2B, ecommerce and media sites. Are your landing page or product page images big enough to get the best conversion rate that you can get? We’ve seen a wide variety of marketers testing image size these days, including B2B, ecommerce and media sites. I’m not talking about allowing your visitors to click to enlarge images. I’m talking about blowing up the size of your hero shot (the most important image on your page) so it’s much, much bigger. Here are three examples from very different marketers to inspire you....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What do the best corporate blogs do well?

What do the best corporate blogs do well? | Public Relations & Social Media Insight | Scoop.it

So, corporate blogging is NOT dead. Who’s doing it well? By now, we’ve all heard about the Southwest Airlines and Starbucks blogs of the world.

 

But, what about other larger companies? Those we might not hear about as often–but those who continue to blog month after month. And do so with what appears to be some success (I say “appears” because we can never know for sure how these companies are measuring success with their blogs). Here are five companies that aren’t talked about quite as much when it comes to blogging–and how they’re pulling the right strings when it comes to corporate blogging....

Jeff Domansky's insight:

Arik Hanson shares a useful perspective on corporate blogging and what works best.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 reasons mobile will disrupt journalism like the Internet did a decade ago | Poynter.

Imagine being able to rewind to the 1990s and help your news organization make key decisions — and create new habits — to help prevent a landslide of layoffs and enable the business to thrive on the Internet. That’s the opportunity we have today with mobile, the second tidal wave of change about to collide with the news industry. To compete in this new world, news organizations must adopt a “mobile first” mindset and create sustainable mobile businesses. But many newsrooms believe that a “mobile, too” approach will be enough, as advocated by Business Insider’s Henry Blodget....

Jeff Domansky's insight:

The impact on Business and Marketing is equally huge...

more...
wanderingsalsero's curator insight, April 7, 2013 4:33 PM

I can agree with this even without reading it.  I think an interesting way to investigate/ponder moble social media isn't as much from a technology standpoint but also from a niche standpoint...e.g. if I had a dance studio, how could I use mobile social media....with the unique ingredient being 'mobile'.

Scooped by Jeff Domansky
Scoop.it!

20 Stats Every Global Social Media Marketer Should Know

20 Stats Every Global Social Media Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

... So what's a global marketer to do? Well, stop guessing for one -- instead, use data to help inform your social media strategies! That's why we've collected 62 stats that help paint a picture of how social media works around the world, 20 of which we're going to highlight in this blog post. Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider....

Jeff Domansky's insight:

Read through some interesting data and stats about global social media marketing.

more...
wanderingsalsero's curator insight, April 7, 2013 4:35 PM

Havern't read it but it sounds like something good to read for anybody who contemplates doing business across national boundaries.

Josie's curator insight, April 25, 2013 6:31 AM

Excellent!

Scooped by Jeff Domansky
Scoop.it!

What is Digital PR? | Business 2 Community

What is Digital PR? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. PR offline or on is about building awareness, credibility and goodwill. It’s about building a presence and gaining the understanding and support of your stakeholders.

 

PR has always been about creating a favorable operating climate for a company or organization. Digital PR is no different. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. The techniques include SEO, content development, social media, online newsrooms, websites, blogs and online media coverage....

Jeff Domansky's insight:

Nice look at the contrast between PR and digital PR.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Blog Branding – Not Just Another WordPress Blog!

Blog Branding – Not Just Another WordPress Blog! | Public Relations & Social Media Insight | Scoop.it

If you are looking to purchase a PC what does come to your mind? HP, Dell. That’s because they have build a Personal Brand around their products. Similarly as a blogger or a business that blogs, you need to build a brand around your blog.

 

Readers should be able to refer your blog if something comes up related to your nice or expertise. Remember to get Good Name for Blogs and also ensure they are Professional Blog Names even if its for your personal or business blog.

 

5 Blog Branding Actions That Build A Good Brand

There are various things that you can do as part of your blog branding campaign, remember to add the following 5 Personal Branding Blogs actions to your campaign to build a good brand....

Jeff Domansky's insight:

There were a couple of really useful ideas about branding yourself through blogging.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Twitter for Business Gets a Relaunch: What To Expect

Twitter for Business Gets a Relaunch: What To Expect | Public Relations & Social Media Insight | Scoop.it
Twitter for business has finally relaunched this past Monday, and aims to be the central resource to help businesses gain traction, fans and income with their Twitter marketing strategies. Twitter is a very large, very prominent social site, but they are also acutely aware that many of the business people on their platform, have no idea how to use it properly. As a result of this inability to adequately market on Twitter – bounce rates are higher, and owners are choosing to market more on the ‘easier’ platforms like Facebook and Pinterest. Twitter for business is their solution to this concern. It will function like the Facebook blog, and Allfacebook.com, which is the total resource site for all things to do with the social network. Business owners will be pleased to find simple-to-use tutorials that provide powerful tips and advice, which will help them gain followings and sell on Twitter....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging | AudienceBloom

The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging | AudienceBloom | Public Relations & Social Media Insight | Scoop.it

...you don’t need to be an SEO professional or online marketing expert to succeed with your online marketing initiative. In fact, if you have the skills to start a business, you already likely have all the skills necessary to exponentially increase your website traffic while building your brand equity for the future.

 

The secret to success in the online marketing world, and the solution for business owners struggling to generate website traffic, is to establish your brand (and yourself) as a credible authority within your niche, and the best tactic for doing so is called guest blogging. Guest blogging has become the darling of the SEO industry, but that doesn’t mean that only SEO professionals can do it. In fact, in the competitive world of online marketing, it’s necessary for business owners to do, or risk being burned by the competitors who are.

 

This article is meant for business owners who want an easy-to-follow, understandable guide to building their business online through guest blogging....

Jeff Domansky's insight:

Great starting point for those who want to become a social business.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How, Why, When and Where You Should Host a Social Contest | Social Media Today

How, Why, When and Where You Should Host a Social Contest | Social Media Today | Public Relations & Social Media Insight | Scoop.it

While contests are fun, they are also engaging, which is why you should host one for your business.

 

In this article I share my tips for how, why, when & where you should host your social contest.

Jeff Domansky's insight:

Contests can help you grow your business and engagement with your customers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Is Google+ Approaching Twitter's Marketing Value? - Rand's Blog

Is Google+ Approaching Twitter's Marketing Value? - Rand's Blog | Public Relations & Social Media Insight | Scoop.it

On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred – Google+ drove as many visits to the post as Twitter did, and received a matching amount of engagement, despite the fact that my follower counts on the two networks is dramatically different (Twitter is nearly 2X Google+)...

Jeff Domansky's insight:

this was an interesting comparison of engagement on Google+ and Twitter.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Mobile Web and the Feed Are All That Matters

Mobile Web and the Feed Are All That Matters | Public Relations & Social Media Insight | Scoop.it

It is conventional wisdom that it is vital to have a "mobile strategy" but what about the more extreme position: mobile is all that matters.

 

At BuzzFeed our mobile traffic has grown from 20% of monthly unique visitors to 40% in under a year. I see no reason why this won't go to 70% or even 80% in couple years. Maybe faster. We routinely see 50% of our Youtube content views come from mobile have had some videos get 70%+ of their views on mobile. And mobile web, for most publishers and brands will be where all of this consumption occurs.

 

Flurry recently released a report showing that the Facebook app on iOS alone accounts for 18% of time spent on devices. Facebook, Twitter, and Linkedin will be where the vast majority of users discover links your editorial or branded content, which means users will click that link and arrive to you via a mobile web browser. Not via an app....

Jeff Domansky's insight:

Mobile matters and business must adopt, adapt and accelerate mobile use in every business.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Infectious Social Media: What Advertisers Can Learn from "The Walking Dead" | Social Media Today

Infectious Social Media: What Advertisers Can Learn from "The Walking Dead" | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms....

 

...Trenderr, a tool for measuring social media activity related to specific TV shows, has The Walking Dead beating out Game of Thrones, the NCAA Basketball tournament, and NBA basketball: Heat at the Bulls, which was one of the biggest games in recent NBA history (thanks to the undefeated streak the Heat had heading into Chicago). The Walking Dead had a weekly activity of 2,263,258, which made it the most talked about show on social media last week. So what can social media agencies learn from a show filled with zombies -- one that wasn’t even sure it would see a second season?...

Jeff Domansky's insight:

Social business lessons from social media Zombies. ;-)

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Venn Diagram of Strategic Branded Content — @TMGmedia

The Venn Diagram of Strategic Branded Content — @TMGmedia | Public Relations & Social Media Insight | Scoop.it
Why is it that some content generates ROI and some content generates rolled eyes? Well, that’s precisely the question, isn’t it?

 

...Great branded content does three things well:

1. Serves the audience

2. Is culturally relevant

3. Serves the brand

Jeff Domansky's insight:

Great quote about content: " Be useful, be interesting, or be ignored."

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to create non-news driven content for SEO and content marketing

How to create non-news driven content for SEO and content marketing | Public Relations & Social Media Insight | Scoop.it

... Whether or not you agree with slapping the (buzz)phrase 'content marketing' across many of the already commonly used SEO tactics, everyone can agree the technology to find, distribute and track how content delivers ROI (meaning influencer tracking, social analytics, custom CRMs) has really kick-started an interest in the field.

 

We’ve written broadly on content strategy in the past, but in this post I thought I’d share a bit more about our internal approach to a specific area of content creation. Evergreen content is an important part of strategy to avoid news hooks and produce reference material as well as niche content that appeals to specific needs of your audience. If you pay attention to what your audience is attracted to (a simple way to do this is simply to watch the most commented posts on a blog or social channel) and produce targeted evergreen content, your natural position in search will benefit greatly over time....

Jeff Domansky's insight:

Smart tips for bloggers and content marketers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Savvy PR Firms Could Soon Rule Native Advertising | Small Agency Diary - Advertising Age

Savvy PR Firms Could Soon Rule Native Advertising | Small Agency Diary - Advertising Age | Public Relations & Social Media Insight | Scoop.it

Two huge public-relations firms are going into the advertising business -- focusing on areas that are natural extensions of PR....

 

In general, public-relations firms have been quicker to adapt to the changing social-media landscape. It's not just the big players like Edelman and Weber Shandwick. Independent firms such as Shift Communications and Digital Influence Group saw social media, and in turn content marketing, as a natural extension of their mission.

 

It's important to note that public-relations firms aren't banging down doors to break into the traditional advertising world of print and television, at least not yet. Rather, they're smartly taking advantage of opportunities that have come their way. For example, the concept of native advertising -- embedding paid content in an editorial environment so that it is barely distinguishable from the journalistic information around it -- is conceptually the same as placing press releases that look like independent journalism.

 

It's a natural fit for public-relations firms. These firms come to this new world with advantages. They understand the publishing business and have a long tradition of collaborating with publishers to create content. And they get that content marketing is not only about creating interesting material; it is equally about managing the distribution of content through all of the social channels. With the major social platforms like Facebook and Twitter introducing paid-media opportunities, the public-relations firms simply are climbing on board.

Jeff Domansky's insight:

PR goes native... advertising that is.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Ultimate #Socialmedia Marketing Mindmap | Caroline Baxter

The Ultimate #Socialmedia Marketing Mindmap | Caroline Baxter | Public Relations & Social Media Insight | Scoop.it
I found this Great socialmedia marketing mindmap, clearly defining the key elements and components of social media built up around your brand.
more...
Brian Yanish - MarketingHits.com's curator insight, April 7, 2013 8:28 AM

Some great tips on reusing your content.


"The opportunities really are endless. I am sure you can think of a thousand and one ways of spreading the word and building brand awareness. Remember, it’s not just about the content, it’s also about how you present it and where you place it that determines a successful brand awareness campaign"

wanderingsalsero's curator insight, April 7, 2013 4:28 PM

I haven't examined this in detial but it looks like something work coming back to spend some time on.  The author, too, seems to have a nice resume.

Art Jones's curator insight, April 7, 2013 5:36 PM

Brian Solis founder at the Altimeter Group, thought leader and author is always evolving his perspective on social media and how it effects people and business. The image above is but one rendition of what he refers to as the "Conversation Prism" or in another incarnation "Brandsphere" all worth a quick visit to his site www.briansolis.com

Scooped by Jeff Domansky
Scoop.it!

SEO Tutorial: Getting into the Heads of your Ideal Clients

SEO Tutorial: Getting into the Heads of your Ideal Clients | Public Relations & Social Media Insight | Scoop.it

There’s no tool that tells you WHO is searching. But you can infer who’s searching by how they search... You can see from the graphic above that people also search using different strategies – or using different perspectives. I’m sure you’ve tried this when searching for things yourself.

 

Do they include modifiers in their searches (like corporate, small business, commercial)? Are they looking for a wholesaler, indicating that they are a reseller or want to buy in bulk? One of the most important ways to rank in the search engines (Google, Bing, Yahoo) is to specifically create content for pages on your website that use the phrases that your ideal customers use in the search engines....

Jeff Domansky's insight:

Practical SEO tips...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

11 Must-Have Tools for Blog & Social Content Creation | TopRank Blog

11 Must-Have Tools for Blog & Social Content Creation | TopRank Blog | Public Relations & Social Media Insight | Scoop.it

Try these 11 social and blog content creation tools to get organized, inspired and more efficient at creating content your audience loves....

 

I wanted to share a few of the tools I absolutely couldn’t live without as I go about the content creation tasks that, over the years, have resulted in 60 e-books, thousands of blog posts, dozens of technical or educational manuals and over 300 assorted client writing projects. The right tools make content creation easier and faster, but also more purposeful. Give these 11 tools a try and see if they can help you get organized, more easily access information, and produce higher quality content....

Jeff Domansky's insight:

This is a really good list and well worth exploring.

more...
Josie's curator insight, April 25, 2013 6:28 AM

Great article! Fluff-free and solid!

Peace:)

H. Wilson's curator insight, May 2, 2013 6:54 AM

A comprehensive list of valuable writing & creation tools available to writers. Take advantage!

Valerie Padilla's curator insight, May 30, 2013 6:42 PM

Excellent summary of essential tech tools- great for creators of online content.

Scooped by Jeff Domansky
Scoop.it!

Small Business Blogging: The Key To Leveling The Playing Field | Heidi Cohen

Small Business Blogging: The Key To Leveling The Playing Field | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys. While small businesses can be more nimble and react more quickly to a dynamic environment, they still need overall planning to ensure they keep their business on track for success.

 

Otherwise, if you’re only responding to the latest fire, you’re not working towards your long-term business objectives. To help organize your small business and maximize your limited resources, you need a blog and a marketing plan. Here are thirteen tactics for building a better business blog....

Jeff Domansky's insight:

Heidi: shares 13 valuable ways to help build a business blog.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Facebook Problem: Why We Need To Re-Think Facebook Marketing | Business 2 Community

The Facebook Problem: Why We Need To Re-Think Facebook Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

... Today, Facebook offers businesses several ways to market themselves. The first option is to create a Facebook page about their business and use it to blast out brand messaging via posts to users who like their page. This is an option that many businesses have chosen and has become the talking point across all professionals.

 

The second option is to run paid advertising via Facebook ads. These ads can drive on-site (to generate likes for the business’ Facebook page or engagement with prior page posts) or off-site (to drive traffic to a webpage off of Facebook). Looking at it this way, the opportunities on Facebook are rather black and white, though each one offers a complex set of opportunities and strategic implications. It is one site online (with a tremendous amount of traffic) brands can use in their marketing plans.

 

Sounds simple enough, right? Wrong. This is where the Facebook Problem comes into play. The main part of the Facebook Problem is that brands have forgotten about integrated marketing communications. Marketers are guilty here....

Jeff Domansky's insight:

Here's a good look at the "Facebook problem" and how to get around some of the marketing challenges.

more...
Ryan Otto's curator insight, May 11, 2013 10:20 PM

I agree that facebook marketing needs to be rethought. While the companies don't really integrate their marketing across 2 the different types available on facebook they also don't realise how annoying their advertising can be. For instance i beleive that the ads that are on the side of the page are almost as annoying as people calling up in the middle of a family dinner. The best way for people to take interest is to recieve something from the advertisement be it humor or general amusement while getting information. The 2 different types of advertisements are often too diverse in message and 1 often talks about general stuff and the other offers some form of promotion. There needs to be a more unified message to grab attention.

Scooped by Jeff Domansky
Scoop.it!

Inspire Powerful Content From Your Brand Fans: 5 Examples and Ideas

Inspire Powerful Content From Your Brand Fans: 5 Examples and Ideas | Public Relations & Social Media Insight | Scoop.it

Get inspiration for your own business from 5 examples of powerful content campaigns that brands are using to engage active, enthusiastic users as contributors....

 

...The bonus for brands comes when consumers take their engagement a step further, by sharing their brand ambassador status with their peers on social media channels. In a world where people rely on recommendations from friends, this endorsement is invaluable, not to mention it helps brands continually release fresh, powerful content that boosts natural SEO rankings and reaches new audiences.

 

All the big brands are doing it (Nike’s Fuelband is a classic example), and many of them are doing it so well that their efforts are driving stronger consumer relationships, increased fan endorsements — on social media channels and beyond — and increased returns on their content marketing investments. For inspiration, take a look at five examples of powerful content that brands are using to bring users into their marketing efforts...

Jeff Domansky's insight:

Five case studies of content marketing campaigns that work.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How Your Company Can Benefit More From Social Media

How Your Company Can Benefit More From Social Media | Public Relations & Social Media Insight | Scoop.it

As a company, if you can learn to use social media for more than just marketing, you'll benefit more from your social efforts. This infographic explains.

 

Consider this…instead of using social media for primarily marketing; why not integrate it into your entire company culture? Why not use it so you and your customers benefit more throughout the entire customer life cycle? Businesses on the cutting edge of technology are already doing this effectively and experiencing the results.

 

In this infographic called How A Social Business Can Benefit From A Single Social Signal by Rignite, you will see how you can benefit more from your business social media efforts. According to their website, the ways you can benefit more are (but not limited to): Increasing brand awareness, getting more customers, increasing the lifetime value of customers, keeping customers happy, finding new marketing opportunities, getting your pricing strategies right, increasing operational efficiencies, attracting and retaining talented employees and getting industry insights to make better informed business decisions....

Jeff Domansky's insight:

Insight into the value of integrated social marketing as opposed to stand-alone social media marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Fake Exxon Twitter Account Mocks Arkansas Spill Response

Fake Exxon Twitter Account Mocks Arkansas Spill Response | Public Relations & Social Media Insight | Scoop.it

An Exxon parody Twitter account is tweeting fake public relations updates about the oil company's ruptured Pegasus pipeline, which spilled at least 84,000 gallons of heavy crude oil into residential streets in Mayflower, Ark., last week. The account was inspired by @BPGlobalPR, a fake BP account that attracted tens of thousands of followers after the infamous Deepwater Horizon blowout. (The real BP Twitter account, @BP_America, has just 52,000 followers, compared with the parody account's 145,000.) Though it only began tweeting Tuesday, the parody Exxon account @ExxonCares has garnered more than 600 followers and has sent tweets mocking the company's response to the spill. ExxonMobil has more than 34,000 real Twitter followers....

Jeff Domansky's insight:

Holy hacktivism Batman! Exxon is the target of of a phony Twitter account as it tries to clean up the environmental and reputation mass from an oil spill.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Want to Conquer Pinterest? Forget Shameless Self-Promotion | Techetron

Want to Conquer Pinterest? Forget Shameless Self-Promotion | Techetron | Public Relations & Social Media Insight | Scoop.it

... Just like with any other social media platform – or your digital marketing strategy in general, come to think of it – going in with a sales pitch full of shameless self-promotion is never going to get you the social proof, site traffic or conversions you need. The other users on Pinterest aren’t just users; they’re potential leads and, instead, should be nurtured in the same way as in the other areas of your campaign; with great content and a bit of community spirit.

 

Basically, you should act on Pinterest as you would on any other social network. Perhaps even more so, as it’s one of the most informal and community focused platforms around: hashtags are used to create conversations and find related content, commenting on and liking pins is common best practice and you can even join ‘Community Boards’ that multiple users can pin to. Most importantly though is the heart of Pinterest; ‘repinning.’...

Jeff Domansky's insight:

Really practical Pinterest tips.

more...
PopcornStudios's curator insight, April 9, 2013 6:26 AM

protect yo self.....