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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Thought Leadership Content: The Art of the Charticle | Business 2 Community

Thought Leadership Content: The Art of the Charticle | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...One has to look no further than the pages of a USA Today to see just how the charticle has taken its rightful place as a journalistic vehicle for today’s time and attention-starved news consumers. A few minutes with quick visual coupled with scannable text and we know just about everything going on in the world.In fact, some writing sites even advise would-be writers to skip the feature article and submit a quick-impact charticle for consideration.


What is a Charticle?


Charticles – as defined by Omaha World-Herald Deputy Presentation Editor Josh Crutchmer – are combinations of text, images and graphics that take the place of a full article. They are often used by bloggers and journalists alike to express one big idea with a bit of narrative provided by the supporting text that follows or sets up the big visual or chart that’s usually the feature in the post. In many cases, the chart featured in the charticle could likely stand on its own, as in, the data is typically that compelling. Moreover, that’s also what makes it worth writing about. The charticle is singular in focus and offers a great opportunity for expressing a succinct thought leadership point of view on a relevant bit of data....

Jeff Domansky's insight:

Got your charticles yet? Explore this sometimes useful information, news, PR and marketing tool.

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The Advanced Guide to Content Marketing | Quick Sprout

The Advanced Guide to Content Marketing | Quick Sprout | Public Relations & Social Media Insight | Scoop.it

The most extensive and detailed guide of advanced content marketing techniques that exists today....

 

... We wanted to give you the most extensive and detailed guide of advanced content marketing techniques available today. This resource is chock full of tactical, immediately actionable ideas that you can implement in your own business — to start building a community of fans and followers, to increase engagement and traffic to your website, and to drive sales. We’ve included everything from planning to writing to promoting your content so you have all the information you need to all be insanely successful and prosperous on the Web — all in one place!...

Jeff Domansky's insight:

Quick Sprout provides an outstanding guide to content marketing. It's useful for newcomers as well as filled with reminders for experienced content marketers. Highly recommended!

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right content to the right people with the right frequency

right content to the right people with the right frequency | Public Relations & Social Media Insight | Scoop.it

If your content doesn’t reach the right people, it doesn’t matter how good it is. You could have the most fascinating piece of information – something that could change someone’s life – but it won’t matter if they don’t see it. When you come right down to it, there are two steps to building a brand: creating content and getting the right people to see it. Here is a five step process you can follow to get the right eyes on your content....

Jeff Domansky's insight:

Really useful content marketing tips and reminder that even great content still needs to be targeted.

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Content Marketing: How to Super-Charge Your SEO | Heidi Cohen

Content Marketing: How to Super-Charge Your SEO | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their purchase decisions.


Your content by itself isn’t sufficient; it must be findable by your target audience. Therefore, content marketing and search optimization must go hand-in-hand to generate bottom-line results. To ensure your content marketing efforts super charge your search optimization, here are seven actionable marketing tips....

Jeff Domansky's insight:

Heidi Cohen shares seven great tips about content marketing and SEO and how they work best together.

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CapitalOneSparkVoice: Marketing To Millennials: You Have To Do It Their Way

CapitalOneSparkVoice: Marketing To Millennials: You Have To Do It Their Way | Public Relations & Social Media Insight | Scoop.it

Secrets to millennial marketing success? ... Fromm recommends small businesses constantly make “little bets,” taking small risks on novel products and services that might hit big.

 

“If you’re going to win with millennials, you have to temporarily suspend your notion of ROI and EBITDA,” he says. “You have to make little bets and see if they win or lose in the real world. Test things that are way beyond your definition of normal and see if they work. Technology allows you to do that every day.”

 

Social channels will tell you quickly if your wagers are effective or not. “The little-bets theory is based on the fact that millennials are willing to experiment because it’s part of their adventurous DNA,” Fromm says. “And if it’s a hit with millennials, others will follow.”...

Jeff Domansky's insight:

here's a great reminder that social marketing sometimes takes different timeouts and certainly doesn't follow the usual quarter by quarter earnings, life or death measurements of Wall Street.

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Why G+ will Win the Social Media Platform Race | Business 2 Community

Why G+ will Win the Social Media Platform Race | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.... Google+ looks like it's building momentum as the social media channel of the future...
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How to Make Sure Your Content Marketing Does the Job | Dukeo

How to Make Sure Your Content Marketing Does the Job | Dukeo | Public Relations & Social Media Insight | Scoop.it

Confused about content marketing? I think most bloggers are. Think it’s a big waste of time? I think a lot of bloggers would agree with you. I, on the other hand, have it all figured out, and let me tell ya – when implemented properly content marketing can make your blog a household name almost overnight. Wanna promote your blog or website? Let’s talk about content marketing.

 

What is Content Marketing?

I think a lot of bloggers are under the misconception that content marketing is a combination of the posts you publish on your own blog, the guest posts you get published, and article marketing. But it’s so much more than that. Content marketing refers to any content you publish anywhere: eBooks and white papers Mini-Guides Articles published on article directories Guest blog posts Your own blog posts Articles published on industry-related websites Articles published on content sites like Examiner.com, Ask.com, Demand Media, etc. Anything you publish on Squidoo, HubPages, Blogger, WordPress, Weebly, etc. your newsletters, videos, infographics....

Jeff Domansky's insight:

A good exploration of content marketing and its potential in social marketing programs.

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6 Expert-Endorsed Ways to Improve Your Marketing TODAY

6 Expert-Endorsed Ways to Improve Your Marketing TODAY | Public Relations & Social Media Insight | Scoop.it

...we’ve outlined tips from top experts on tactics and strategies you can employ in the next 24 hours to improve your marketing for the long haul. We recruited best in class experts including Ann Handley, Jay Baer, Shawn Graham, David Meerman Scott, Kevin Daum and more for their input, and combined their expertise with HubSpot’s own proven tactics. The result? Lovable tactics and strategies you can employ within a workday to help attract, convert, engage, and delight more prospects, leads, and customers....

Jeff Domansky's insight:

Excellent advice from six inbound marketing experts... 

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6 types of questions the media always asks | PR Daily

6 types of questions the media always asks | PR Daily | Public Relations & Social Media Insight | Scoop.it

During my first reporting shift at CNN in 1999, I was invited into a “question” meeting with Wolf Blitzer and his executive producer.

The three of us sat around for 15 minutes, coming up with questions for former Vice President Dan Quayle, who was mounting a bid for the 2000 GOP nomination.

We developed a seemingly impressive list of questions, but I noticed that the questions all fit inside certain categories. For instance, some questions were intended to be “stumpers,” while others called for speculation.

That taught me an important lesson. Spokespersons don’t need to prepare for every possible question. They just need to prepare for every type of question. Below, you’ll find six types of questions reporters always seem to ask—and how to answer them with ease....

Jeff Domansky's insight:

Brad Phillips shares superb media training advice in this post. Take it to heart spokespeople.

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How To Perform A Website SEO Audit | Audit Your Website's SEO

How To Perform A Website SEO Audit | Audit Your Website's SEO | Public Relations & Social Media Insight | Scoop.it

An SEO audit is a great way to determine the current optimization state of your website and see what you need to improve. It’s also shows you the SEO strategy of your competition and how you can outdo them. Much of the key information for a website SEO assessment is available for free on the web and by inspecting your site’s source code. But to make it even easier and avoid having to look through website source code, you can use Firefox Toolbars that give you all of the information you need instantly....

Jeff Domansky's insight:

Highly recommended with really helpful tips to help you do a website audit.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Eight Silly Data Things Marketing People Believe That Get Them Fired. | Public Relations & Social Media Insight | Scoop.it

From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes....

 

I'll expand my purview a little bit in this post, from just looking at silly metrics to also looking at silly data "things." My hope is to use these eight examples to illustrate to you how, if you are spending 30% of your time with data, you can use crazy cool data strategies/metrics to ensure many, many promotions.

 

Eight data things that marketing people believe that get them fired….

1. Real-time data is life changing.

2. All you need to do is fix the bounce rate.

3. Number of Likes represents social awesomeness.

4. # 1 Search Results Ranking = SEO Success.

5. REDUCE MY CPC! REDUCE MY CPC NOW!!

6. Page views. Give me more page views, more and more and more!

7. Impressions. Go, get me some impressions stat!

8. Intent beats demographics and psychographics. Always....

Jeff Domansky's insight:

Really valuable explanation of eight common metrics that marketing people often get wrong. Nicely explained in depth.

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The Best Twitter Accounts for Entrepreneurs

The Best Twitter Accounts for Entrepreneurs | Public Relations & Social Media Insight | Scoop.it

All small business owners and entrepreneurs should be sure to check out these Twitter accounts....

 

Small business owners and entrepreneurs who use Twitter only as a marketing tool for their businesses are missing out. The microblogging service can also be a huge resource for them in the day-to-day operation of their business. However, business owners must know the right accounts to follow in order to benefit from all that Twitter can offer.

 

Here are 10 Twitter accounts that every small business owner and entrepreneur should be sure to follow. ...

Jeff Domansky's insight:

I found several new Twitter accounts with great information and advice in this article.

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Twitter True Story ~ Social Media & Entrepreneurialism | Social North

Twitter True Story ~ Social Media & Entrepreneurialism | Social North | Public Relations & Social Media Insight | Scoop.it

As I look at where I am now, more than 18 months into my business, I am amazed. I have awesome clients, I just experienced my busiest month yet in April 2013, I have had the opportunity to inspire thousands of people through speaking engagements, including the 140 Conference in Montreal, which was another opportunity that arose through Twitter. I am producing our third Toronto Impact99 HR Summit, bringing 99 more business leaders together to ignite change in the workplace. I know I couldn’t have done any of it without social media. I also know I’m not alone. I believe that if organizations don’t find ways to engage their talent more successfully, offering purpose, autonomy and impact, they will lose top talent to entrepreneurialism. Twitter is only 140 characters away and there are stories like mine everywhere....

Jeff Domansky's insight:

This entrepreneur shares a heartfelt story about her path to social media success using the help of Twitter.

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5 Reasons Why You Need An Integrated Social Business Strategy | Our Social Times

5 Reasons Why You Need An Integrated Social Business Strategy | Our Social Times | Public Relations & Social Media Insight | Scoop.it

...just because you’re using social media for business, that doesn’t make you a “social business”. Far fewer companies have applied the principles of social networking throughout their business; in many cases the Facebook and Twitter presence is just a Social Façade, a marketing layer that aims to disguise that in the rest of the company it’s the same old anti-social business as usual.

 

Of course, there’s absolutely nothing wrong with using social media as a marketing channel. But to see social solely for this purpose means missing out on much wider potential benefits. A report by McKinsey Global Institute in July 2012 claims that “while 72% of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit.”...

Jeff Domansky's insight:

There's more to being a "social business" than just being on Facebook, Twitter and Pinterest.

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The Top 75 Must-Read Online Marketing Blogs

The Top 75 Must-Read Online Marketing Blogs | Public Relations & Social Media Insight | Scoop.it

Last year, we compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. So today, we’re going to expand that list and add 75 MORE must read blogs for you to consume that cover marketing and business inspiration! top online marketing blogs are collected all in one place, nicely categorized to cover content marketing, optimization, testing, and more!...

Jeff Domansky's insight:

Kristi Hines shares an awesome list of the best marketing blogs...

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How to Stop Jargon From Pulling the Plug Out of Your Powerful Content

How to Stop Jargon From Pulling the Plug Out of Your Powerful Content | Public Relations & Social Media Insight | Scoop.it

Use these examples and key points to convince your clients and your peers to rise above the sea of jargon we all navigate every day... .

 

.. So before you reach for jargon when you create content, ask yourself questions like, “What message am I trying to communicate here?” “Will my target audience find it both relatable and compelling, or am I resorting to jargon as a crutch because I don’t honestly know what I’m attempting to say?” Or, even worse, “Am I inventing made-up language to create what can be promptly dismissed as pseudo science?”

 

If the answer to that last question is “yes,” then you’ll risk allowing jargon overload to defeat the purpose of the content by undermining the messaging campaign. An influential teacher inspires desired outcomes from students (i.e., acquired knowledge) by demystifying the unknown. As content marketing professionals, we should push ourselves — and our clients — toward this same standard....

Jeff Domansky's insight:

Jargonators begone. You can't create clear, powerful content on a foundation of jargon.

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The Top Five SEO Mistakes According To Google's Matt Cutts

The Top Five SEO Mistakes According To Google's Matt Cutts | Public Relations & Social Media Insight | Scoop.it

In a recently published Webmaster video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes....

Jeff Domansky's insight:

Useful SEO guidance for bloggers and webmasters.

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Why Instagram Rules the Social Media World | Social Media Today

Why Instagram Rules the Social Media World | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Do you remember “show and tell” from your elementary school days? This is the exact approach social media business users should be taking. Too often businesses merely tell followers why their product or service is worthy of a purchase....

 

The second-best thing about Instagram is it makes extremely amateur “photographers” like me feel as though we’re capable of taking professional-quality pictures. The first-best thing: Instagram offers almost everything a business user could want in a social network, so much so, it’s (dare I say) the most effective platform out there. Here are the top four reasons why...

Jeff Domansky's insight:

Four reasons why Instagram is coming on strong as a social media channel for all kinds of users.

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Augmented Reality for Print Using the Layar

Augmented Reality for Print Using the Layar | Public Relations & Social Media Insight | Scoop.it

If you need help bridging the gap between printed medium and the digital one then you need an app called Layar....

 

...With the traditional printed paper, words and images tell the story. With the application of Layar, those words are given a voice and the images become video, immersing the reader in content beyond the paragraph, but without ever leaving the printed page.

 

Readers simply hold their mobile device up to the page and access the digital content that pops up on their screen. A button to a website or to share that content on Social Media. Buttons to click that call a person or company in the articles, or playing a video that expands upon the dynamic photo printed.

 

Newspaper advertisers can add an AR button that takes users to product sales pages to get more details and even purchase right from their device. Newspapers and magazines can even expand their news offering through the creation of news channels on YouTube and linking to “on-the-scene” video by reporters. Suddenly, that blah newspaper is no longer blah....

Jeff Domansky's insight:

This is a very interesting app with tons of potential for marketing, storytelling and content marketing, not to mention a much more interesting, engaging and involving opportunity for use media.

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Creating a Winning Mobile Strategy for Your Business | Marketing Pilgrim

Creating a Winning Mobile Strategy for Your Business | Marketing Pilgrim | Public Relations & Social Media Insight | Scoop.it

70% of mobile searches lead to action on websites within 1 hour. I especially love that last number, because it represents an incredible opportunity for marketers and business owners to capture conversions right then and there, as potential customers are searching on their phones for your brand or product. To help you, I’m going to share with you five tips you can use now in your business to take advantage of this age of mobile that we are in....

Jeff Domansky's insight:

Here are five valuable tips to help you move your marketing in a social direction.

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30 Ways to Tell if You're a Social Media Success

30 Ways to Tell if You're a Social Media Success | Public Relations & Social Media Insight | Scoop.it
Social media is used by businesses to increase brand loyalty, share new products, and even gain new customers. Every company uses social media differently, some more successfully than others. Below are ways to tell if your company is a social media success....
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10 Most Inspiring Social Media Campaigns | Social Media Today

10 Most Inspiring Social Media Campaigns | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Facebook rules, at least marketing via Facebook is booming. Social Media Marketing on Facebook produces results, builds brands loyalty and helps define an image. Among several hundred campaigns being run on Facebook, there are few that stand-out and inspire every one of us! Here are 10 of them...

Jeff Domansky's insight:

Good examples of Facebook campaigns though I don't believe Facebook is the best channel for every business.

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Min Kim's curator insight, April 29, 2013 12:10 PM

소셜미디어 캠페인의 좋은 예들.

 

Good examples to look at before conducting a social media campaign.

Jeff Domansky's comment, April 29, 2013 3:41 PM
hi Jason, agree with you. The value was just sourcing the examples and there is more analysis that could be useful for others.
Matt Young's curator insight, April 30, 2013 4:42 AM

Some really imaginative uses here... with some equally impressive budgets no doubt too!

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Social Media Workflow | Social Media Today

Social Media Workflow | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy, based on a 40 hour work week....
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10 Little-Known Apps That Entrepreneurs Can’t Live Without | Fast Company

10 Little-Known Apps That Entrepreneurs Can’t Live Without | Fast Company | Public Relations & Social Media Insight | Scoop.it

Everybody knows Evernote and Dropbox. Here's a sneak peek at the next wave of productivity apps that top entrepreneurs like Tim Ferriss Seth Godin use... I asked my favorite entrepreneurs their absolute favorite, yet very little-known tools, they use to achieve everyday tasks. After lots of correspondences and digging deep into these entrepreneurs' toolkits, here are their unedited answers....

Jeff Domansky's insight:

Good snapshot of useful apps and several new ones to me.

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Real-Time Social Media Marketing Process Doesn’t Need To Be A Paradox | Business 2 Community

Real-Time Social Media Marketing Process Doesn’t Need To Be A Paradox | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Real-time social media marketing can be incredibly powerful as it adds elements of context and relevance to your social media content and audience interactions. The challenge for many organizations is that existing processes can stand in the way of engaging and interacting with audiences in a timely manner.

 

Process by its nature takes time, and virtually strips organizations of being able to act in real-time. Opportunity identification, legal reviews, running approvals up the ladder, creative ideation, risk assessment, production, organizing and rallying a team to create content are a few of the factors that can grind execution of the best intentions to a halt. All of these components are important, but to capitalize on real-time opportunities on social media, certain planning and preparation will need to be in place. Also, in some cases, concessions or modifications might need to be made to your organization’s regular processes.

 

Following are a few suggestions and ideas for how you can prepare your organization to be equipped engage in real-time on social media:...

Jeff Domansky's insight:

This explains "real-time" social media marketing well and has excellent advice about how to be prepared to maximize it'simpact.

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