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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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The Big Brand Theory: The Obama Re-election Campaign | Social Media Today

The Big Brand Theory: The Obama Re-election Campaign | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Curious about what the head of the technology office for President Obama’s re-election might be able to tell you about how to put together an effective social media campaign?

 

Bryan Whitaker has a proven record for innovation in the fast-moving field of political technology.... Now he is taking on a role of Chief Operating Officer at NGP VAN, the nation’s leading technology provider to Obama for America and thousands of Democratic campaigns and progressive organizations.  NGP VAN offers clients an integrated platform of the best fundraising, organizing, and digital products.

 

I talked to Whitaker about his view of the past and the future of social technologies, how they impact the success of political campaign, and lessons learned. Whitaker is a man on a mission. “My role is to empower our clients to become more sophisticated, data-driven, efficient and cost-effective in the work that they are doing as it relates to organizing voters or workers into a union, as well as engaging with the members within their own organizations,” says Whitaker.

 

Here are some tips that he offers.

Jeff Domansky's insight:

There's some really good insight here into social media and political campaigns as well as lots of tips that will work in marketing too.

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How Marketing Legend Guy Kawasaki Manages His Social Media Presence

How Marketing Legend Guy Kawasaki Manages His Social Media Presence | Public Relations & Social Media Insight | Scoop.it

Here's how Guy Kawasaki -- a man of fame -- successfully tackles the social media game.

 

"Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of what I do. Perhaps you may find some of my methods useful to help you get the most out of social media, too...."

Jeff Domansky's insight:

Really valuable tips and insight into Kawasaki's persaonal social media practices on Twitter, Facebook, LinkedIn and Google+. 

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Cara Barone's curator insight, May 15, 2013 3:24 PM

Always fascinated how others manage the madness

Jeff Domansky's comment, May 15, 2013 4:07 PM
Hi Cara, agree it's big work but he certainly makes an effort to manage it well.
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Is Your Small Business Findable On Every Device? | Heidi Cohen

Is Your Small Business Findable On Every Device? | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business...

Jeff Domansky's insight:

Heidi Cohen shares actionable tips to help you get more out of your mobile marketing strategies.

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Phil Lauterjung's curator insight, May 16, 2013 11:16 AM

Having a responsive website, one that can detect what kind of device your site is being viewed on, is critical to this. More and more people are not using desktop PCs but are using mobile devices.

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Marketers, Don't Just Publish; Be a Publisher

Marketers, Don't Just Publish; Be a Publisher | Public Relations & Social Media Insight | Scoop.it

If you want to be a successful marketer today, you need to be part data analyst and part publisher. We hear a lot about the former, but the latter is critical too. We’re all publishers (that includes me and our own marketing and sales site, of course) but many companies are only starting to come to terms with what that actually means in terms of talent and processes.


Anyone who’s a marketing leader in a large organization should watch this video. Robert Tas, managing director and head of digital marketing at JP Morgan Chase, explains what’s important when it comes to becoming a sophisticated publishing company. As he says, one of the areas JP Morgan Chase sees as a big opportunity is content experiences across all sorts of devices 24 hours a day.


It requires a fundamentally different way to look at information, and how to present it to people. It’s part of the content avalanche I’ve discussed earlier. Part of the great complexity around content is not just generating it, but the pipes you need to have in place to vet it and place it wherever (and whenever) your customers are. So this isn't about managing writers and designers; it's about publishing, which means the ability to manage a sophisticated content supply chain with processes, checks, oversight, metrics, and operations....

Jeff Domansky's insight:

Here's a fundamental, new way to look at your content marketing and social marketing strategies from JP Morgan Chase. can be easily applied to any sized business.

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Google Plus Best Practices for Brands ~ by HootSuite

Google Plus Best Practices for Brands ~ by HootSuite | Public Relations & Social Media Insight | Scoop.it

Google Plus best practices for brands; HootSuite's 9 tips for effectively engaging with your community....

 

...For simplicity’s sake, let’s pretend you are the owner of a cafe with a budding social media presence (these tips work for any size of business). Now that you understand the importance of being in G+, the next step is to build an effective strategy and attract an interactive community. In this post, discover Google+’s checklist for building a successful strategy and our 9 tips for effectively engaging with your community. Together, these make up our Google+ best practices for brands....

Jeff Domansky's insight:

This is another excellent guide to Google+ for businesses of any size. Great tips and easy to put into action.

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Seven tips to help create awesome Vines | Econsultancy

Seven tips to help create awesome Vines | Econsultancy | Public Relations & Social Media Insight | Scoop.it

Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos. It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined.

 

We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform. As with any new technology it’s good to keep experimenting and work out how it can benefit your brand, but there are a few guiding principles that it’s worth considering....

Jeff Domansky's insight:

Interesting research that shows the accelerating use and success of Vine in social marketing. Not to mention some best practices worth following.

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MTD's curator insight, May 15, 2013 5:21 AM

Do you use Vine? If you do, here's some neat insight on making them (a) useful, (b) acted on and (c) not irritating. 

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How To Use Pinterest For Business – Three Tips From A Pinterest Super User | Business 2 Community

How To Use Pinterest For Business – Three Tips From A Pinterest Super User | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my article about how many boards should we have on Pinterest where I comment that Dan has just 38 boards (I wonder if that is a coincidence that he has been married for 38 years) that versus many accounts I see with well over 100 Pinterest boards.

 

Dan recently participated in a Google Plus Hangout with PinLeague and this is a recap of some of his ideas and perspectives about Pinterest as a super user with over 1.5 million followers. Yes I know you usually expect me to share tips about content marketing and social media for business, but I think you will find the ideas Dan shares provides an interesting insight into what a Pinterest super user thinks. Dan started to see his Pinterest boards grow at a fast rate in 2012, building from a few thousand followers to over a million followers....

Jeff Domansky's insight:

This is a great story and insight into how an atypical Pinterest super user gets results on this booming social media channel.

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Done4USocialMedia's curator insight, May 15, 2013 5:26 AM

Tips on Pinterest for your business.

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12 Ways Blogging Would Be Different Without Twitter

12 Ways Blogging Would Be Different Without Twitter | Public Relations & Social Media Insight | Scoop.it

It’s hard to imagine a world without Twitter. It was the faster-growing social network in 2012, and 1/5 of all US Internet users are also active on Twitter.* For bloggers especially, the world would be very different without Twitter. But maybe there’s something we can learn from that.

 

Twitter is an amazing way to reach your community, but it can perhaps cloud our vision. By thinking about what the world would be like without Twitter, we can perhaps find some new opportunities for our blogs. Here’s how blogging would be different if Twitter did not exist...

Jeff Domansky's insight:

This was a good reflection on Twitter and an out of the box look at blogging.

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Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Ad Age Mobile

Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Ad Age Mobile | Public Relations & Social Media Insight | Scoop.it

...Among other things, baby-boomer marketers need to accept the fact that millennials have not inherited their parents' love for the "touch" of paper. They do not naturally go gaga over double-page spreads of either editorial or advertising in magazines. They do not feel compelled to seek their fashion and beauty direction from the magazines that served as bibles for older generations. Nor do millennials feel the need to park themselves in front of a TV at the time appointed for their favorite show, or even to watch TV on a TV at all. Millennials spend a huge amount of their lives online: on smartphones (59%), on tablets (35%) and on their laptops (70%). As of 2011, 91% of millennials are regular internet users, according to Forrester Research....

Jeff Domansky's insight:

Okay Boomer marketers. Listen up. Milllennials are different. Here's why that matters.

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We Wrote 150 Blog Posts In 50 Days, How About Our Traffic?

We Wrote 150 Blog Posts In 50 Days, How About Our Traffic? | Public Relations & Social Media Insight | Scoop.it

For the last year we’ve written about 2 blog posts each week on our blog LogMyCalls. We said we had a content strategy, but we really didn’t. Our blogs were read, but not all that much. It sort of felt like we were writing into an empty box. Then I came across a blog post by a guy who had written 50 blog posts in 25 days. His traffic went up, his organic traffic went up, his referral traffic went up. Everything went up.

 

So, we decided to do something similar at LogMyCalls. We decided to write 150 blog posts in 50 days. We did this from Feb 3 until April 13. We only published blogs on weekdays, so the experiment lasted 10 weeks. Three blogs a day, 5 days a week. We wrote on marketing and call tracking related topics. The results of this test speak for themselves...

Jeff Domansky's insight:

What an interesting case study in blogging, content marketing and SEO. Lots of inspiration here!

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PR, Social Media Backlash, and Does Any of It Really Matter?

PR, Social Media Backlash, and Does Any of It Really Matter? | Public Relations & Social Media Insight | Scoop.it
Some of the worst PR stories for fashion retailers happened in recent weeks. But will it cause any major upset of the business’ financial performance.

 

It’s been a dreadful couple of weeks for garment workers and fashion retailers. There was a glimmer of joy this week when Bangladesh rescuers found a survivor 17 days after a garment factory collapsed and killed more than 1,000 workers.

 

Then last week, teen idol retailer Abercrombie & Fitch stirred up a social media controversy when CEO Mike Jeffries confessed A & F would never make sizes XL for women because the brand is targeted toward “the cool kids”....

Jeff Domansky's insight:

The noise on social media was loud as consumers expressed their collective displeasure at the Bangladesh disaster and A&F statements. As Susie Parker adds ironically, shares in Abercrombie were also up 6.5%.

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How to Take On A Media Giant | Today's PR Verdict

How to Take On A Media Giant | Today's PR Verdict | Public Relations & Social Media Insight | Scoop.it

Integrity is the Achilles’ heel. No doubt Goldman Sachs has previously had its fair share of battles with Bloomberg but complaining to news organizations about bias and unfairness rarely works. This time it was different. A bruised eye for a leading news organization and a PR point for Goldman Sachs for starting a news cycle debate about journalist integrity.  When there is a breach of procedure any PR is on firm ground to go ahead and complain. Choose your battles wisely....

Jeff Domansky's insight:

Goldman Sachs levels Bloomberg over breach of ethics, privacy, more. Revenge is always best served warm..

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Want retweets? Use an exclamation mark, but expect fewer clicks | memeburn

Want retweets? Use an exclamation mark, but expect fewer clicks | memeburn | Public Relations & Social Media Insight | Scoop.it

This is interesting. It turns out that something as simple as whether or not your tweet has an exclamation mark in it can determine how many retweets it gets. At least that’s according to research conducted by social media scientist Dan Zarella.

 

The research, he says, was conducted in response to a tweeted question from search guru Rand Fishkin and looks at the relationship between exclamation points in tweets and retweets and clicks.

 

Zarella used a dataset of more than two-million link-containing tweets sent by accounts with at least 1 000 followers. His findings suggest that tweets with exclamation marks got more retweets-per-follower, but fewer clicks-per-follower. That means it’s probably not a bad idea to include an exclamation mark if you’re looking to broadcast straightforward information. But if you want people clicking on your tweet, or are sharing a link in it then it’s probably best to exclude the exclamation mark, no matter how excited you are about it....

Jeff Domansky's insight:

Dan Zarella always does interesting research!!! ;-)

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The Next Fifty Years In Technology: Here's What's Coming! | Simply Zesty

The Next Fifty Years In Technology: Here's What's Coming! | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store

 

Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us. So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.

 

The timeline covers expected growth in key markets including spend on digital and mobile, as well as big data so we can start to see exactly where this emerging industry will head. Data for the timeline has been gathered from a wide range of sources, in specialist areas to give as wide a view as possible of what’s coming up....

Jeff Domansky's insight:

Simply Zesty provides an interesting look at the future of technology.

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MTD's curator insight, May 17, 2013 5:15 AM

Fantastic look at how technology will develop, drive new advances, interact, and push the development of business and society in the medium future. 

Helen Teague's curator insight, December 9, 2013 3:02 PM

Singularity in a decade!

Carol Rine's curator insight, December 9, 2013 5:07 PM

I am sooo ready for this future!

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Epic Facebook meltdown, PR fail or publicity ploy? | The PR Coach

Epic Facebook meltdown, PR fail or publicity ploy? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Owner Samy threatens diner after 90 min wait for pizza"

 

You're about to witness one of the biggest social media meltdowns and PR fails in the short recorded history of the Internet. The big question is was it all a staged publicity stunt?

 

It all happened on the season finale of chef Gordon Ramsay's Kitchen Nightmares.

Jeff Domansky's insight:

It happened Monday on the Facebook page for Scottsdale, Arizona’s Amy’s Baking Company Bakery Boutique & Bistro. It's either an epic social media screw up or a very clever publicity campaign creatively managed to gain a big payback from the viral nature of social media. 

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Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients - Perspectives

Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients - Perspectives | Public Relations & Social Media Insight | Scoop.it

...Yes, there is a lot more to content marketing than just one campaign, but the lesson from this very simple idea is as solid as they come – it doesn’t have to be complicated, it just has to relate to your clients and give them some value.

 

Next time you are racking your brain struggling to think about what you can write about, take a moment, look around ask the people on the front lines of your business what they think. Take the pressure off – a little creativity and fun might just solve all your problems and win the hearts of some new fans. Giving that little extra...

Jeff Domansky's insight:

This post offered a little down-home wisdom and creativity along with a really nice example of smart small business engagement with customers.

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Questions That Readers Want Answered In Your Marketing Content

Questions That Readers Want Answered In Your Marketing Content | Public Relations & Social Media Insight | Scoop.it

Whether it’s your website, blog, brochure, newsletter, Facebook page, press release or newspaper ad, nobody reads your content because they’re simply enamored with your business. Why? Because nobody cares about your business. Don’t take it personally. And please, stop scowling at me because I’m sure it’s not the first time you’ve heard this. People read your marketing content because they’re looking for answers to questions. The first of these questions is usually, “What can your business do for me?”...

Jeff Domansky's insight:

This is such an excellent post from Scott McKelvey. He really boils down to the key questions that your website, customer communications and content marketing need to answer for your customers or target markets. Recommended reading.

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How to Network Using LinkedIn Groups | Social Media Examiner

How to Network Using LinkedIn Groups | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

LinkedIn Groups: how to find relevant groups, build credibility and make new connections that can ultimately help grow your business. With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.

 

...Not to worry, I’m going to give you some insights on how to find the quality groups you can leverage most for your LinkedIn strategy! How many groups should you join? You can join up to 50 LinkedIn Groups. However, it’s difficult to gain traction in 50 Groups as well as find the time to participate in that many. I recommend that you go ahead and join up to 50 Groups, but select 5-10 Groups to spend your time on in order to get the most benefit out of your participation.... 

Jeff Domansky's insight:

The author shares 5 basic tips for maximizing your LinkedIn Groups networking results.

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JVD's curator insight, May 15, 2013 9:36 AM

We could all use some help here

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When Did Social Media Lose Its Way?

When Did Social Media Lose Its Way? | Public Relations & Social Media Insight | Scoop.it

Social Media - In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...

Jeff Domansky's insight:

This was a really thoughtful post or anyone new to social media or veterans of social media to want a fresh point of view.

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Pedro Moura's curator insight, May 15, 2013 10:23 AM

Para pensar sobre os usos das redes sociais.

Salmajane's curator insight, May 15, 2013 11:38 AM

Companies seem to always end up ruining the personal touch and authenticity of the internet with their zombified fake posts and webpages. Have you also noticed that more and more people who respond to certain blogs do so for the social media value of it to their business rather than to truly share and connect.  I often think about that when I respond to a post, am I adding value with this post? On the other hand, it's probably helpful to the blogger for there to be many comments in terms of SEO and third party validation. When people see a lot of comments, the blog post tends to appear more interesting and may prompt more people to then read it.  

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Generic social media advice you should never listen to | Sarah Arrow

Generic social media advice you should never listen to | Sarah Arrow | Public Relations & Social Media Insight | Scoop.it

It goes without saying that if you don’t have a plan then you have a plan to fail. In this post I’m going to share with you a few of the generic pieces of advice that I see people sharing on social media and why you should not listen to such advice....

Jeff Domansky's insight:

Great counterpoint and social media advice from Sarah Arrow.

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5 PR Strategies You Can Use To Build Links Right Now

5 PR Strategies You Can Use To Build Links Right Now | Public Relations & Social Media Insight | Scoop.it

There’s been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn’t make me happier — not because I feel like my college degree can finally be justified to my parents; but because, as an industry, we’re finally embracing PR and learning from it, even though it’s always been a part of SEO.

 

Public relations professionals have spent years perfecting their outreach strategies, building relationships and finding press opportunities for their clients. Search marketers have also spent years doing outreach and finding opportunities for our clients — we just called them “links.” They weren’t always the best opportunities, but we’re getting better — and that’s where we can take a cue from our communications-minded friends in the PR industry. Here’s how....

Jeff Domansky's insight:

Here's a good look at how SEO and public relations can complement each other.

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What Would a 'Mad Men' Era Ad Campaign Look Like Today?

What Would a 'Mad Men' Era Ad Campaign Look Like Today? | Public Relations & Social Media Insight | Scoop.it

Click here to turn the clock forward on an iconic ad campaign -- using inbound marketing, the original ad will be reframed....

 

Knowing how complicated our media landscape is these days, what would an ultra-popular, uber-successful vintage ad campaign have to look like today to make as big of a splash as it did in its time? What would Wendy’s have to do to turn “Where’s the beef?” into a modern day catchphrase? How would Volkswagen’s “Think Small” campaign have to be executed to make the Beetle the most popular imported vehicle?

 

These are the questions we explored with the help from a handful of advertising and creative experts in a recent ebook,Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Here’s our take on what one of those five applauded advertising campaigns would have to look like if it were recreated today using some popular inbound marketing tactics....

Jeff Domansky's insight:

What a fun look at advertising yesterday and today! A little creative inspiration with your coffee.

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Flowchart: Is This Transmedia? | THIS IS TRANSMEDIA

Flowchart: Is This Transmedia? | THIS IS TRANSMEDIA | Public Relations & Social Media Insight | Scoop.it

Knowing whether or not your project should be classified as transmedia can be a complicated, daunting question. In order to put you at ease so you can get back to writing, filming, coding, community building, or whatever is required to bring your project to life, This Is Transmedia created a simplified flowchart:

 
Jeff Domansky's insight:

Very funny infographic ;-)

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Younger Investment Pros Get Info from Social Media | MediaPost

Younger investment professionals are more likely to use social media as a source of information for investment decisions, according to a survey of 120 stockbrokers, financial and market analysts, financial advisors, individual traders and fund managers conducted by Marketwired.

 

Overall 40% of the financial professionals surveyed by Marketwired said they are using social media as a source of information, but that number increases to 60% among financial pros under the age of 40. The younger financial pros are also three times as likely as the older cohorts to say that the information they get from social media is generally credible.

 

This generational shift may force firms to change their policies about social media, as 49% of respondents say their companies currently block access to social media sites (forcing 39% to consult them on personal electronic devices during the workday)....

Jeff Domansky's insight:

This research will be of interest for PR and IR pros. Should cause some rethinking and overhauls of traditional info channels.

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In The PR Agency Vs. In-House PR Debate, Nobody Wins | Forbes

In The PR Agency Vs. In-House PR Debate, Nobody Wins | Forbes | Public Relations & Social Media Insight | Scoop.it

It's the age-old question: "Do you want to be right or do you want to be happy?" In the war of public relations agencies versus defenders of in-house PR, the question should be, "Do you want to be right or do you want to be effective?...

 

Leu started the latest discussion with a guest post on VentureBeat that, well, I’ll let him speak for himself: “There are lots of dumb things you could do as a startup entrepreneur… but nothing could be more dumb than throwing your hard-earned venture capital money at a public relations firm.”

 

Oh, there are so many other dumb things that startups do, like replace the “s” with a “z” in the company name or send unsolicited embargoed news to TechCrunch. But one of the dumbest things that a startup company — or any company, for that matter — can do is assume there is a one-size-fits-all approach to PR that could be simplified into “do or don’t” hire a PR agency.

 

Ward appears to understand this, writing in his own guest post, “There are business reasons to hire or not hire a PR firm. Many reasons are valid. But to dismiss any option categorically or to blithely substitute one’s own poor experiences as a reflection on an industry is questionable advice.”...

Jeff Domansky's insight:

Food fight... ;-) 

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